Cipla Utilitarianism : From this perspective the Cipla factory is done something that is ethical , they put the price lower than the market price which is before conquered by the 3 big drug companies. With the product is almost similar , even they claimed as the copy of the antiretrovival cocktail. They put the price lower and it gives more hope for the AIDS patient itself. Even in some point they make the 3 big drug companies whose conquered the market before get loss , but as long as the good for the society is bigger than it lost so we can categorize it as ethical. Right : From this perspective Cipla is doing ethical thing. As we know that Cipla is not offending the TRIPS agreement. They made the drugs that is the copy from the existing drugs from the 3 big companies in India which is the developing country. TRIPS agreement itself will be applied in India and another developing countries starting from 2006 , and Cipla comes up in 2001. So in the end they didnt offense the agreement that protect the big 3 companies right , because at all they also make the drugs with the different process. Justice : In justice perspective , Cipla company is doing ethical thing , it is because that the distribution of the drugs is quite fair. The sub-saharan which is be our most concern in this case can also import Cipla product. With this thing happens , the AIDS patient there will get more higher chance to live even longer. But still theres a problem , which is when the drugs is already at sub- saharan there are only 50.000 peoples who had the access to the drugs , and the rest which is 350.000 peoples dont have the access. This kind of thing will be very challenging for the organization such WHO. Caring : Yes the Cipla company does their business ethically from the caring perspective. They do care about the environment , realsizing that the ability of the environment that not all of peoples can afford the antiretrovival. So they come out by producing the same product as GSK but with loer price. In some point maybe they seems like to be stealing the GSK product. But in the end the society dont care about that , the society only looks whats the impact that the company bring to the society , and Cipla has done well in it.
GlaxoSmithKline Utilitarianism : In this perspective they are done something that is un-ethical. It is not because they put the price so high and make the poor patients in poor countries cant afford their drugs to survive. But it is because the facts that is being shown by the time , which as we know that are several drugs companies from India such as Cipla who can produce the same exact product and sell it at the lower prices , and also the fact about the cost for research it just not comparable to the profit they received for the last years before any competitors comes up. With that kind of reason they are refused to give a discount to their drugs when its marketed on developing or even poor countries. Overall their benefit which only affects some of peoples who take a play on the companies only is less than the society benefit which is way much when we compare each other. Right : In this case GSK (GlaxiSmithKline) do their business ethically. They are the inventor of the drugs so they instantly get e patent for their drugs , They are not copying others , so when we are talking about pricing they are also done in ethical way. Because back in the time they are on of the 3 companies that can produce and sells the drugs. Which seems like that 3 companies agreed together to set their price in some level. Justice : In this perspective the GSK done their business ethically. Because they spread their product widely without any limitation, means everyone who got infected by HIV and aids can buy the product as long as they have the money. Caring : In the caring perspective , GSK cant be said done their business ethically at all. It is because at some points they still acts like they didnt care about the HIV patient , they still decide not to discount their price too low, by having arguments that they need the money to done next research , and the prevention of the wrong usage that can cause intolerance body from the product itself. But in some pont they can be said do care the society or the environment , they keep innovated by doing research to find better cure or formula that can help the HIV and also AIDS patients.
Conclusion In the end of the case itself. The Cipla company seems like to be the one who done the business with the most ethical way. How they can give an impact that leads to the better patients live. By the Cipla came to the industry , it opens the other company that can compete in the HIV/AIDS cure industry. That in some point give advantages to both the industry and the society. Cipla itself done their business seems like todevelop the society by giving lower price so that the unlucky patients can afford them. Still , how Cipla produce and existence in the industry becomes something that is controversial. How the competitiors perspective about them of becoming pirates in the industry is the one that should be fixed in the future. Because in the end , the company goal itself should provide the society drugs and even in the future can cure the patients itself.