Professional Documents
Culture Documents
2. CONTENTS
Cover Page
Presentation
Problem Statement
Transformation Object
Justification
Objectives
Professional Practices
Research Process
Theoretical References
Methodology
Accrediting Results
Evaluation uidelines
!ibliogra"hy
Matri# of the Module
2
3. PRESENTATION
The module $Organi%ation and Management of the Teaching& has as objective to guide to
the future "rofessionals of the teaching of the English 'anguage in the Educative
Management( giving core )no*ledge about the organi%ational structure of the educative
institutions and the management of the teaching to "romote the institutional develo"ment+
,n this module( the students *ill get basic )no*ledge of the organi%ational structure of the
educative institutions in its different as"ects such as- si%e( hierarchical and regulation(
determining the basic roles of the directives( teachers( headteachers( ins"ectors( just in case
that in their *or) have the necessity of develo"ing any of these roles+
The "resent module is formed by three moments in *hich *e articulate the research( the
theoretical e#"lanation and the formulation of "ro"osal alternatives to im"rove the .uality of
the organi%ational and *or)ing roles in the educative institutions+
First Moment+/ To characteri%e of the organi%ational reality of the educative institutions of
!asic and 0igh school Curriculum levels *hich *ill enable the students to diagnose the
organic and *or)ing conditions in *hich the education is involved+
Second Moment+ / ,nter"retation( analysis and theoretical contrasting of the collected
information about the organi%ational and management necessities *hich are "lanned in
every educative institution+
Third Moment+ / At this moment the students *ill design a creative *or) *hich must include
the best "ro"osal alternatives about the organi%ational and management of the teaching and
the efficient *or) of the teachers in the educational institutions+
4. PROBLEM STATEMENT
The organi%ational and Management of the teaching is a "roblem related to the structure of
the educative institutions and the efficiency in the daily accom"lishment of the roles of every
member of the educative institutions+
,n this as"ect there are some difficulties *hich are affecting the organi%ation and
management of the teaching( they are-
3
'ittle "artici"ation of the teachers of the English language
'ittle commitment *ith the "rofession( the institution and the community
'ittle )no*ledge of the organi%ational structure of the educative institutions
'imited )no*ledge of the la* and regulation that rule the *or)ing of the educative
institutions
Restricted )no*ledge of the role that the staff should accom"lish in the educative
institution that could be as teachers( headteachers( ins"ectors or "rinci"al+
The teaching is "erformed *ith an authoritarian leadershi"
These difficulties have many causes *hich are-
'ittle )no*ledge of the additional activities that teachers must "erform
'ittle information about the organi%ational structure of the educative institutions
'ittle teacher1s interest about the educative institutions regulation
Tiny "rofessional formation related to the organi%ation and management of the
teaching
As a conse.uence of these difficulties the teachers are not involved in the institutional
activities neither they "artici"ate *ith commitment in them+
To im"rove the teacher1s commitment in the institution( the "rofessional must get )no*ledge
and e#"eriences about the organi%ation and management of the educative institutions to be
involved in directive staff and also to *or) in different roles into the teaching+
5. TRANSFORMATION OBECT
The limited "rofessional formation of the English teachers in the field of organi%ation and
management of the teaching( the little interests and concern of them to )no* the la*s and
regulations of the educational institutions regard to their organi%ation and functionality and
the lac) of commitment of the teachers *ith their "rofession( the institution and the
community( have restricted the net*or) of the educative institutions *ith the community+
4
Conse.uently the teachers do not "artici"ate *ith a formal commitment( they have a slight
)no*ledge about la*s and regulations of educational institutions and most of them "erform
an authoritarian leadershi"+
,n order to( the undergraduates of the English 'anguage career "erform their "rofession *ith
commitment( efficiency and interests in the educational institutions is necessary that they
count *ith a good )no*ledge and e#"eriences about the organi%ation and management of
the teaching and be able to be "art of the directive staff and manage an educational
institution+
!. "STIFICATION
The module $Organi%ation and Management of the teaching& has the "ur"ose of enable the
future "rofessionals of the English language career to develo" )no*ledge( abilities and s)ills
in the organi%ation and management of the teaching in the educative institutions+
The theoretical references and "ractice about the educative management *ill let the
students- to evidence( analy%e critical and refle#ively the organi%ational and management
necessities of the educative institutions( to )no* the roles of the directive staff and state
"ro"osals to im"rove the organi%ation and management in the educational institutions and
the efficiently *or) as teachers+
2ith the )no*ledge of the English language and its scientific/technical a""lication ( the
future "rofessionals *ill also be able to "resent and e#"ose their research *or)s in English+
#. OBECTI$ES
To find out and analy%e the "roblematic of the organi%ational and management of the
educational institutions of the basic and Sigh school Curriculum levels+
To gather information about the best models of organi%ational and management of the
educational institutions+
To state "ro"osal alternatives of im"rovement to organi%e and manage educational
institutions efficiently+
5
%. PROFESSIONAL PRACTICES
They are "art of the management staff of the educational institutions( language institutes
and academies+
They "ro"ose *ith enough arguments changes in the organi%ational system of the
educational institutions+
They formulate "ro"osals about organi%ational and regulations to im"rove the
functionality of the educational institutions
They manage the English language in its four s)ills
They translate documents about organi%ational and management of the educational
institutions from S"anish into English and vice versa+
&. RESEARC' PROCESS.
3ist the students *ill analy%e the "roblematic about organi%ation and management of the
educational institutions of !asic and 0igh School Curriculum levels and this *ill let them to
diagnose the organic functional conditions of the educational institutions+
This research *ill be develo"ed in three moments-
Fist Moment+/ Problematic diagnose of the organi%ational and management of the
educational institutions of !asic and 0igh School Curriculum levels+
Second Moment+/ ,nter"retation( analysis and theoretical contrasting of the information
about the organi%ational and management of the educational institutions of the 'oja city+
Third Moment+/ 4etermination of the alternatives to build the "ro"osals of im"rovement of
the organi%ational and management of the educational institutions+
(). T'EORETICAL REFERENCES
FIRST MOMENT
5+ 0OR,6O7TA' A74 8ERT,CA' STR9CT9RES
:+ 3ROM ,74,8,49A' A74 PRORAMMAT,C ACT,O7 TO ORA7,6AT,O7A' REA',7ME7T
;+ OR,,7ATOR O3 T0E <<0OR,6O7TA' ORA7,6AT,O7==
>+ T0E 0OR,6O7TA' ORA7,6AT,O7 MA7A,7 A 0OR,6O7TA' RE8O'9T,O7
?+ E49CAT,8E ,7ST,T9T,O7S AS ORA7,6AT,O7S
6
?+5+ T0E STR9CT9RE O3 A7 E49CAT,8E CE7TER
?+:+ CO7CEPT O3 STR9CT9RE
?+;+ 4,ME7S,O7S O3 T0E STR9CT9RE
?+;+5+ S,6E
?+;+:+ COMP'E@,TA
?+;+;+ 3ORMA',6AT,O7
6.3.4. MEC0A7,SM O3 COOR4,7AT,ON
Educational 'a*
Entertainment
Challenges
SECON* MOMENT
B+ MA79A' O3 397CT,O7S
B+ 5+ MA79A' O3 397CT,O7S O3 T0E STRATE,C S9MM,T
B+:+ MA79A' O3 397CT,O7S O3 T0E M,44'E ',7E
B +;+ MAM9A' O3 397CT,O7S O3 T0E OPERAT,8E 79C'E9S
Education
Places
T'IR* MOMENT
C+ T0EOR,ES O3 E49CAT,O7A' MA7AEME7T
C+5+ 4,ST,79,S0,7 E49CAT,O7A' 'EA4ERS0,P A74 MA7AEME7T
C+:+ CO7CEPT9A',S,7 E49CAT,O7A' MA7AEME7T
C+;+ T0E RE'E8A7CE O3 T0EORA TO OO4 PRACT,CE
C+>+ 3ORMA' MO4E'S
C+D+ MA7AER,A' 'EA4ERS0,P
C+?+ CO''E,A' MO4E'S
C+B+ PO',T,CA' MO4E'S
C+C+ S9!JECT,8E MO4E'S
C+E+ AM!,9,TA MO4E'S
'ifestyles
3amily life
((. MET'O*OLO+,
7
To develo" the research *or) about organi%ation and management of the teaching *e *ill
do the follo*ing activities-
First Moment
To find out about the causes and factors that intervene in the organi%ation and management
of the teaching *e *ill do the follo*ing activities-
Chec)ing the basic bibliogra"hy about the theme
Elaboration of the instruments
rou" or "air *or) to develo" the "roblematic and the causes and factors that are
im"lied
,ndividual and grou"able "resentations
Presentation and e#"osition of the re"orts
4iscussions( role "lays( "anels and forums
Practices of the English language in a communicative conte#t
Second Moment
To develo" the systemati%ation of the information *e *ill do the follo*ing activities-
Analysis and inter"retation of the collected information
Contrasting of the found information *ith the theoretical references
Study and analysis of the theoretical references
A""licability of the theoretical references *ith the results
Presentation and e#"osition of the re"orts
Systemati%ation of the information
2riting re"orts
'aboratory "ractices to develo" the basic linguistic s)ills of the English 'anguage
Third Moment
To determine the alternatives of im"rovement about the organi%ation and management of
the teaching *e *ill do the follo*ing activities-
Systemati%ation and discussion of the information
,ndividual and grou" "resentations
Plenaries and "anels about the theme
8
Presentation and e#"osition of the final re"ort
Practice of the English language
9se of the technology
2riting essays in the English language
(2. S"PPORTIN+ -OR.S'OPS
Organi%ation and Management of the Teaching FDGG 0ours( ;5 Credits H
S"ea)ing 7ative 2or)sho" F DG hours( ; creditsH
4iscursive 'anguage Practice 2or)sho" F:D hours 5(D creditsH
(3. ACCRE*ITIN+ RES"LTS
Tas)s( lessons( home*or)( listening( s"ea)ing( reading and *riting activities(
"resentations( students1 attendance and others+
A re"ort about the "roblematic of the theme
A re"ort including the contrastation of the "roblematic *ith the theoretical references+
A re"ort that systemati%es the "roblematic of the organi%ational and management of the
teaching in the educative institutions in !asic and 0igh School Curriculum levels+
(4. E$AL"ATION/ +RA*IN+ AN* ACCRE*ITIN+
The evaluation- ,t *ill be "ermanent( that is to say daily( systematic and "rocedural+ ,t *ill let
us to analy%e critical and creatively the develo"ment of the teaching/learning "rocess to
guide and im"rove the methodological( research activities and theory/conce"tual activities
*hich have been established in the module "lanning+
The grading and accrediting- 2e *ill ta)e into account all the "ro"osed activities for each
moment in relation to the before "arameters established-
2ritten tas)s ;GI ;
,ndividual and grou" "artici"ation :DI :+D
Jno*ledge and "erformance in "resentations :DI :+D
9
Attendance tas)s :GI :
Total 5GG I K
5G
10
(5. BIBLIO+RAP',
5+ !ARAM( Michael and 3'EM,7 Michael( 'anguage 'earning in ,ntercultural
Pers"ective+ Cambridge+ :GG>
:+ CARTER( Ronald and McCART0A+ Michael( E#"loring S"o)en English+ Cambridge+
:GG>
;+ CE'CE/M9RC,A( Marianne( and O'S0TA,7( Elite+ 4iscourse and conte#t in
'anguage teaching+ Cambridge :GG>
>+ 3ARRE'( Mar) *ith ROSS,( 3ranca and CER,A7,( Regina( The 2orld of English(
'ongman+ :GG>
D+ 0ATC0( Evelyn+ 4iscourse and 'anguage Education+ Cambridge :GG;
?+ 0,7JE'( Eli+ Culture in Second 'anguage Teaching and 'earning Cambridge :GG>
B+ O1 4E''( 3elicity( English PA7ORAMA :+ A course for advanced learners
Cambridge+
C+ R,C0AR4S( Jac) C+ and TARRE'' Thomas S+ C+ Professional 4evelo"ment for
'anguage Teachers Cambridge :GGD
E+ Organi%aciLn y estiLn de la 4ocencia( Com"ilaciLn de 4ra+ Teresa Arias( Mg+ Sc+
Rogelio Castillo y 4r+ Jorge Mogrovejo
5G+ Manual de funciones Administrativas( Autores- Mg Sc+ 0ugo Cueva( Mg+ Sc+ MiltLn
Mlvare%
55+ Estructura Organi%ativa del Colegio Militar $Tcrn+ 'auro uerrero& 4ra+ Marcia Criollo
5:+ 3ast Trac) to 3irst Certificate( Alan Stanton and Mary Ste"hens
5;+ 7e* educational 'a*( Ministerio de EducaciLn y Cultura+
11
MATRI0 OF T'E MO*"LE
IN$ESTI+ATI$E
PROCESS
T'EORETICAL REFERENCES ACA*EMIC AN* RESEARC'
STRATE+IES
PERIO*S
AN* *ATES
ACRE*ITIN+ RES"LTS
Fist Moment
To 4iagnose of the
organi%ational and
management of the
teaching in the
educational
institutions
5+ 0OR,6O7TA' A74 8ERT,CA'
STR9CT9RES
:+ 3ROM ,74,8,49A' A74
PRORAMMAT,C ACT,O7 TO
ORA7,6AT,O7A' REA',7ME7T
;+ OR,,7ATOR O3 T0E
<<0OR,6O7TA' ORA7,6AT,O7==
>+ T0E 0OR,6O7TA' ORA7,6AT,O7
MA7A,7 A 0OR,6O7TA'
RE8O'9T,O7
?+ E49CAT,8E ,7ST,T9T,O7S AS
ORA7,6AT,O7S
?+5+ T0E STR9CT9RE O3 A7
E49CAT,8E CE7TER
?+>+ CO7CEPT O3 STR9CT9RE
?+D+ 4,ME7S,O7S O3 T0E
STR9CT9RE
?+?+ S,6E
?+?+5+ COMP'E@,TA
?+?+:+ 3ORMA',6AT,O7
6.6.3. MEC0A7,SM O3
COOR4,7AT,ON
Entertainment
Challenges
Pedagogical Agreement
Reading and critical analysis of
theoretical references
rou" *or)
Pair *or)
Roles "lays
3ield research
Processing of the information
'istening( s"ea)ing( Reading(
*riting( grammar and
vocabulary strategies
'aboratory "ractice activities
3rom March
C
th
to A"ril
:;
rd
Tas)s
'essons
0ome*or)
'istening( s"ea)ing( reading
and *riting activities
Presentations
StudentsN Attendance
A re"ort for the 5st moment
Total hours of the first moment- 5>: 0 O E credits
IN$ESTI+ATI$E
PROCESS
T'EORETICAL REFERENCES ACA*EMIC AN* RESEARC'
STRATE+IES
PERIO*S
AN* *ATES
ACRE*ITIN+ RES"LTS
Second Moment
,nter"retation(
analysis and
contrastation of the
collected
information *ith the
theoretical
references about
the organi%ation
and management
of the teaching in
the educational
institutions of the
'oja city+
B+ MA79A' O3 397CT,O7S
B+ 5+ MA79A' O3 397CT,O7S O3 T0E
STRATE,C S9MM,T
B+:+ MA79A' O3 397CT,O7S O3
T0E M,44'E ',7E
B +;+ MAM9A' O3 397CT,O7S O3
T0E OPERAT,8E 79C'E9S
Education
Places
Reading and critical analysis of
theoretical references
rou" *or)
Pair *or)
Roles "lays
3ield research
Processing of the information
'istening( s"ea)ing( Reading(
*riting( grammar and
vocabulary strategies
'aboratory "ractice activities
3rom A"ril
:?
th
to June
>
th
Tas)s
'essons
0ome*or)
'istening( s"ea)ing(
reading and *riting
activities
Presentations
StudentsN Attendance
A re"ort for the :nd
moment
Total hours of the second moment- 5>: O E credits
13
IN$ESTI+ATI$E
PROCESS
T'EORETICAL REFERENCES ACA*EMIC AN* RESEARC'
STRATE+IES
PERIO*S
AN*
*ATES
ACRE*ITIN+
RES"LTS
Third Moment
To Set u" "ro"osal
alternatives to
im"rove the
organi%ation and
management of
the teaching+
C+ T0EOR,ES O3 E49CAT,O7A'
MA7AEME7T
C+5+ 4,ST,79,S0,7 E49CAT,O7A'
'EA4ERS0,P A74 MA7AEME7T
C+:+ CO7CEPT9A',S,7 E49CAT,O7A'
MA7AEME7T
C+;+ T0E RE'E8A7CE O3 T0EORA TO
OO4 PRACT,CE
C+>+ 3ORMA' MO4E'S
C+D+ MA7AER,A' 'EA4ERS0,P
C+?+ CO''E,A' MO4E'S
C+B+ PO',T,CA' MO4E'S
C+C+ S9!JECT,8E MO4E'S
C+E+ AM!,9,TA MO4E'S
C+5G+ C9'T9RA' MO4E'S
'ifestyles
3amily
Reading and critical analysis
of theoretical references
rou" *or)
Pair *or)
Roles "lays
3ield research
Processing of the information
'istening( s"ea)ing( Reading(
*riting( grammar and
vocabulary strategies
'aboratory "ractice activities
3rom June
Bth to July
;G
th
Tas)s
'essons
0ome*or)
'istening( s"ea)ing(
reading and *riting
activities
Presentations
StudentsN
Attendance
A final re"ort that
includes the three
moments and the
"ro"osal
alternatives
Total hours of the third moment- 5>5 O E credits
4uration of the Module- >:D hours
14
DIAGNOSIS OF THE
ORGANIZATIONAL AND
MANAGEMENT OF THE TEACHING
IN THE EDUCATIONAL
(. 'ORI1ONTAL AN* $ERTICAL STR"CT"RES2 T'E *,NAMICS
OF OR+ANI1ATION IN 'I+'ER E*"CATION
The ORA7,6AT,O7 of institutions of higher education has been seen as o"erating *ith
ambiguous "ur"oses in vertically oriented structures that are only loosely connected+ The
rationale for this ambiguity is t*ofold- F5H to allo* for creative thin)ing( and F:H to res"ect
$and even encourage& the autonomy of different disci"lines+ !ut ambiguity of "ur"ose and
vertical organi%ation are at odds *ith thin)ing and e#"ectations in an era of accountability
and assessment( in *hich cross/institutional( or hori%ontal( re"orting and measurement of
institutional "erformance are highly regarded and increasingly demanded+ Student affairs
divisions are "articularly challenged( given their ambiguous "ur"ose Fto su""ort holistic
student learning and develo"mentHP the "erce"tion that they are su""ort services( rather
than core academic functionsP and their "rimarily historically and traditionally framed
organi%ational structures+ Student affairs divisions are a""ro"riately scrutini%ed to dis"lay
ho* their ambiguous "ur"ose is manifested in "ractice via organi%ational effectiveness and
res"onsiveness to institutional needs( and through documented contributions to the
develo"ment and achievement of desired student outcomes+ The ability of student affairs
functional areas to document and demonstrate value "rovides a "ertinent o""ortunity to
reconsider the organi%ational nature of student affairs "rograms( services( activities( and
systems of su""ort+
The fre.uent and increasingly "redictable accusation that institutions of higher education
o"erate in QsilosQ is based on the "rimarily vertical organi%ation of those institutionsP their
various schools( colleges( business o"erations( student su""ort services( real estate and
economic develo"ment arms( foundations( and athletic "rograms o"erate in "arallel *ith one
another( more focused on "romoting their o*n internal goals and objectives than on
adhering to( elucidating( or accom"lishing broader institutional "ur"oses+ ,t is a common
observation that "rofessors in any disci"line have a greater sense of community and
connection *ith "rofessors in that same disci"line in other institutions than *ith "rofessors in
other disci"lines in their o*n institution+ Similarly( student affairs "rofessionals *ho find
career contentment in residence life are more li)ely to collaborate locally( regionally( and
nationally *ith others *ho do the same *or) rather than to see) interdisci"linary
o""ortunities on their home cam"uses+
This vertical organi%ational structure is reinforced by centrifugal forces that create
decentrali%ation and locate governance( res"onsibility( and resources "eri"herally( rather
than centrallyP funding models in many institutions base the allocation of resources on credit
16
hours( *hich drives money into individual schools based on student enrollments in courses
FEhrenberg :GGGH+ Schools *ithin larger institutions com"ete *ith each other for scarce
resources and almost inevitably( and often by necessity( "romote their o*n interests rather
than those of the university at large+ Centrali%ed com"onents of the institution $such as most
student affairs offices( "rograms( and services& may struggle for resources in this conte#t+
,n these vertically organi%ed institutions( there are im"ortant Fand essentialH hori%ontal
forcesP similarly( given the centrifugal( decentrali%ed nature of decision making and resource
allocation( there are nonetheless certain centri"etal forces that "ull some decision ma)ing(
governance( and control to the center of the institution+ 7otable hori%ontal forces include( of
course( central administration( institutional accreditation( overall financial management( and
certain levels of "olicy+ !ut develo"ment( alumn relations( communications and mar)eting(
enrollment management( and other core institutional functions are often "erformed to a
greater or lesser e#tent by individual schools as *ell as by the institution as a *hole+
Similarly( central funding and "olicy develo"ment are centri"etal forces /but the strength of
those forces varies by institutional ty"e( history( culture( and "erce"tions of the need for
"ublic accountability+
The inherent and necessary tensions bet*een these hori%ontal and vertical elements
generate and sustain com"le#ity in institutions of higher education+ !ecause each institution
is of a "articular ty"e and e#ists in its o*n conte#t Fi+e+( "ublic( "rivate( rural( urban( etc+H( the
vertical and hori%ontal structures vary in number and dimensions from institution to
institutionP but because they are fundamental "arts of "ostsecondary infrastructure( they
each e#ist in some form at every institution
Student affairs "rograms have a strong centri"etal "ull and are( of necessity( hori%ontalP
since they Ftheoretically( at leastH address the needs of all students in all schools( o"timally
they *or) across $and have an integrative role in relation to& the vertical structures( or silos+
The hori%ontal nature of student services is easy to see- student health and counseling
"rograms( recreation centers( student health insurance "lans( unions and student centers(
and dining services are good e#am"lesP any *ould be difficult Fand inefficient and
du"licativeH to im"lement se"arately in individual schools+ Similarly( student "olicy
Fes"ecially( academic and non/academic conductH must be hori%ontal+ 3irst/year e#"erience
and transition "rograms( general education courses( student government( and lo*er division
academic advising are other hori%ontal "rograms and servicesP "roviding them often re.uires
collaboration bet*een academic and student affairs+
17
The identification of desired student learning outcomes creates a ne* hori%ontal force//
accountability for "roducing a grou" of outcomes for all students( regardless of their major(
year in school( division( or school of enrollment *ithin the institution+ This hori%ontal force(
finding its roots in accountability( challenges student affairs leadershi" to ado"t a curricular
a""roach to the assessment( conce"tuali%ation( "lanning( im"lementation( and evaluation of
"rogrammatic and student learning outcomes+
2. FROM IN*I$I*"AL AN* PRO+RAMMATIC ACTION TO
OR+ANI1ATIONAL REALI+NMENT
Student affairs efforts to function hori%ontally have been highlighted in actions to develo"
learning communities( "romote "ositive and develo"mentally sound transitions into and out
of the institution( foster academic "artnershi"s( and res"ond to calls for movement a*ay
from vertical FsiloH functioning+ An e#amination of these efforts reveals strong individual
commitments to hori%ontal functioning in s"ite of organi%ational constraints+ ,ndividual efforts
and resource/intensive "rograms illustrate the o""ortunities of im"lementing hori%ontally
oriented functions and develo"ing a more hori%ontal institutional orientation( but do not
normally instigate or sustain organic organi%ational change that s"urs the systematic
brea)ing or *ea)ening of vertical barriers and forces+ Organi%ationally s"ea)ing( efforts to
su""ort greater hori%ontal functioning are often based u"on the e#ercise of astute "olitical
savvy by ins"ired leaders and )ey influencers of o"inion and through the force of strong
human relations( rather than through "olicy/driven( mission/centered( or other*ise e#"licit
e#"ectations for transdivisional collaboration or systematic change in the structure( beliefs(
or culture of the organi%ation FSchroeder 5EEEH+ 2hile student affairs alone cannot
reasonably be e#"ected to alter the vertical and disci"linary structure of the academy Fand
cannot im"ose such a restructuring on academic or other divisionsH( much can be done
through engagement in the organic and systematic realignment of "rograms and services
that su""ort student learning and success( including( but not limited to( traditional student
affairs "rograms and services+ Such organi%ational realignment can be fostered by a
curricular a""roach to su""orting the student e#"erience through "rograms( services( and
"olicy+
A curricular a""roach to su""orting the student e#"erience hel"s to generate a sco"e and
se.uence of "rogrammatic activities centered u"on desired student learning outcomes+ 3or
e#am"le( student affairs officers can determine the desired learning of students at different
develo"mental levels and connect those desired learning goals to "rogrammatic and
organi%ational elements+ The aim *ould be to have a vertical force for organi%ational
18
functioning that guides the e#tent to *hich each "rogram should contribute to the ac.uisition
of learning objectives( and a hori%ontal force that "ushes "rograms to best meet the evolving
develo"mental and learning needs of students as they "rogress through the institution+
A curricular a""roach to su""orting the student e#"erience *ithin student affairs allo*s for
a""ro"riate vertical activity *hile insisting on balanced hori%ontal functioning+ The former
occurs *hen each de"artment *ithin the division is held to its res"ective disci"line/s"ecific
standards+ The latter( ho*ever( gains durability through im"osing a common set of
e#"ectations across de"artments and then( through assessment of learning outcomes(
accruing a body of evidence to gauge accountability+ The centrifugal forces of traditional
de"artmental functioning( such as budgeting and tradition( are balanced by the centri"etal
force of common learning objectives o*ned collectively by student affairs//*hich( in turn( is
embedded *ithin overall institutional accountability for desired student outcomes+ A similar
analysis $and a""roach& *ould( of course( a""ly more generally to the institution=s overall
su""ort for student success( *hich de"ends u"on the integration of learning e#"eriences as
much as de"th of learning in a disci"line or major+
Student affairs organi%ational realignment( then( is based u"on the centri"etal force of
common learning outcome objectives+ As an e#am"le( rather than the develo"mental
com"etency of ability to manage conflict being the "rimary res"onsibility of those s"ecially
trained in conflict management( outcomes associated *ith conflict management are shared
across a system hori%ontally+ Staff members o*n collectively the outcome of assisting
students *ith managing conflict+ The vertically organi%ed units that direct service delivery
must realign themselves to *or) together to meet the student learning outcome of conflict
management s)ills+ ,n curricular thin)ing( the modules( or service delivery units( must both
share a common outcome and array their curriculum to be a""ro"riately develo"mental and
se.uential+ This is not the same thing as saying that every conflict resolution effort must be
the sameP instead( it says that conflict resolution "rograms and activities must be conscious
of one another=s e#istence( coordinated in a sound *ay that demonstrates integrity of
"ur"ose( and designed( delivered( and assessed collaboratively+
These "rinci"les suggest the need for a level of organi%ation and hori%ontal integration of
services that far e#ceeds traditional Qcoo"erationQ or QcollaborationQ *ithin divisions of
student affairs//and for similar integration among activities that su""ort learning "rovided
throughout the institution FJuh 5EE?H+ Achieving such hori%ontal integration is the "rimary
functional characteristic of an institution for *hich the entire cam"us has become a learning
community FJeeling :GG>HP it is that integration that "ermits learning to occur( as 2hitt
19
F5EEEH has said( in Qevery noo) and crannyQ of the institution+ 0ori%ontal integration su""orts
the cou"ling of "rograms( services( and activities in time( s"ace( and geogra"hy+
0ori%ontal "rogrammatic and curricular organi%ation is e#"ressed in a myriad of tangible
*ays+ The change from focus on *or)force develo"ment to lifelong career s)ills in
community colleges over the "ast thirty years offers many e#am"les of ho* hori%ontal
lin)ages enhance higher education "ractice+
,n order for universities to create a com"rehensive culture of evidence that actively su""orts
outcome/oriented learning by the *hole student( "rograms and systems of su""ort must be
develo"ed across disci"lines F!ra#ton :GG?H+ That "ractice must include and integrate
services and learning o""ortunities traditionally located in divisions of student affairs *ith
courses of study traditionally in academic affairs+ 7o longer can Qfull learningQ be offered only
to those students *ho re.uest it or have the instincts to search it out+ ,f institutions of higher
education are to create and "rovide to the "ublic a body of evidence that documents student
learning and develo"ment across the academy( then they must intentionally develo" and
im"lement com"rehensive learning o""ortunities that lin) faculty to staff and courses to out/
of/classroom learning activities+ 4evelo"ing these lin)ages is an interde"endent( energy/
re.uiring "rocess that results in tighter cou"lingP once tighter cou"ling is achieved( additional
energy Fmonitoring( assessment( leadershi"H is necessary to maintain and strengthen it+
That is( institutions illustrate strategies for su""orting not only student engagement *ith
content( but also the more com"rehensive effort to create a "ur"oseful learning environment
$a to"ogra"hy of learning& that e#"ects learning to ha""en every*here and all the time+ That
sort of learning results in learners *ho )no* more than Q*hatPQ they )no* Q*hy( *hen( and
under *hat circumstancesQP they are intellectually curious and are more li)ely to transfer that
set of com"etencies across their life s"ans+
,t is in res"ect to "olicy and culture that colleges and universities do or do not embrace the
o""ortunity that assessment "rovides to lin) high standards *ith daily "ractice and student
outcomes+ Assessment( as a strong hori%ontal force and tool( both reflects and demands
closer cou"ling in the interest of "roducing and documenting desired student outcomes+
Achieving such cou"ling re.uires the e#ercise of significant institutional *ill( *hich in itself is
a combined force of variable ca"acity( *ill( and strength//*hat may be considered
institutional "ur"ose+ ,nstitutional "ur"ose is generated and sustained in direct "ro"ortion to
elements of institutional culture and "olicy+ ,f there is focused and "o*erful institutional
"ur"ose( assessment can become a strong force to bring dis"arate elements of the cam"us
together in the interest of common goalsP absent such strong "ur"ose( though( assessment
20
can seem incidental( sus"icious( and annoying+ 2ithout the continuous a""lication of energy
and institutional *ill( cou"ling *ea)ens( lin)ages dissolve( and( through a )ind of
organi%ational entro"y( the centrifugal overcomes *hat is centri"etal and vertical structures
dominate hori%ontal ones+
Ensuring transformative institutional environments *here learning ha""ens every*here and
all the time( then( re.uires intentionality+ ,ntentionality can be articulated through a "rocess
of organi%ational reinvigoration and strategic realignment+ Organic transformation often
begins *ith institutional self/assessment( a "rocess that engages "ractitioners= critical self/
reflection as to current "ractices( cultural e#"ectations( and e#isting communication and
collaborative "ath*ays+ ,dentification of current "ractices is a "recursor to the develo"ment(
or affirmation( of commonly held desired student learning outcomes and "rograms
associated *ith those outcomes+ Overall student learning outcomes derive from the
institution=s mission( vision( and values//and from its commitments to students//not from a
restatement of e#isting "rogramsP that is( desired outcomes re"resent *hat should be( not
necessarily *hat has been or *hat is+ ,t focuses on the *ay that the institution=s *or) is( or is
not( aligned *ith its visionP that e#amination leads inevitably to .uestions of structure and
organi%ation+
The ability to do good *or) *ithin one=s disci"line or "rogram area must include both
com"etence in a s"ecific area of )no*ledge or function and commitment to hori%ontally
defined and broadly held student outcomes+ Just as a career counselor cannot focus
e#clusively on career content and counseling( but must also address the develo"ment of
cognitive com"le#ity and citi%enshi" s)ills( so a "hysicist must devote some of her attention
to su""orting student engagement( understanding and addressing student learning( and
assessing the contributions of her courses to critical thin)ing and "roblem/solving ca"acities+
!oth because of greater internal and e#ternal scrutiny and in su""ort of the desire of ethical
"rofessionals to do their best *or)( the articulation of desired learning outcomes and the
creation of a strong rationale for ho* "rograms and services address those outcomes are
essential to telling a convincing "erformance story+ The "rocess of develo"ing commonly
held student learning outcomes re.uires a strong centri"etal force along hori%ontal lines+
Common "lanning time( dialogue on beliefs( res"ect for disci"linary and other differences(
and a commitment to follo* through a "rocess to identify learning outcomes are necessary
com"onents of this "rocess+ Collaboration and common "ur"ose are further challenged( but
ultimately strengthened( *hen "rograms( services( and indeed all vertically organi%ed units
are then as)ed to define ho* their "rograms s"ecifically address the identified learning
21
outcomes+ The "rocess of creating common outcomes and then connecting "rograms(
services( and units *ill li)ely identify areas of strong cou"ling bet*een current activities and
desired learning( along *ith areas of *ea) cou"ling+ Of course not all "rograms( services( or
units *ill address each outcome in the same *ays or *ith the same em"hasis( but the
collective im"act of the *or) in all "rograms( services( and units should be aimed at
su""orting and advancing every desired outcome+
3. ORI+INATOR OF T'E 3'ORI1ONTAL OR+ANI1ATION4 OINS
*ELOITTE 5 TO"C'E
Ostroff is credited *ith originating the conce"t of Qthe hori%ontal organi%ation(Q *hich is
arguably the first actionable alternative to the functional vertical hierarchy that has
dominated since the industrial revolution+
A hori%ontal organi%ation is based on structuring organi%ations around the cross/functional
"rocesses that deliver value to the customer+ The conce"t has "roven to dramatically
im"rove "erformance along the dimensions of s"eed( customer satisfactionOres"onsiveness(
and efficiency and is no* being a""lied by hundreds of leading com"anies *orld*ide+
QOur clients are actively see)ing *ays to ma)e their organi%ations more com"etitive through
e/business( CRM( and ERP initiatives( yet they have not aligned their organi%ations to
function in these ne* environments $a hori%ontal organi%ation in many instances is the
ans*er+Q
0ori%ontal organi%ation has consistently been revealed as one of the most critical issues
according to numerous surveys+ Com"anies such as 3ord Motor Com"any( @ero#( !arclay=s
!an)( and American E#"ress have all transformed all or "ortions of their organi%ations along
*ith hundreds of other leading com"anies *orld*ide+
QThe entire organi%ation does not have to be designed hori%ontally(Q commented Ostroff(
Qbut sim"ly those areas *here this ma)es strategic sense( *here it=s com"etitively
advantageous to im"rove cross/functional "erformance $for e#am"le( *hen it=s im"ortant to
be .uic)er and more agile( to be more customer focused or to deliver integrated solutions+Q
22
4. T'E 'ORI1ONTAL OR+ANI1ATION2 -'AT T'E OR+ANI1ATION
OF T'E F"T"RE ACT"ALL, LOO.S LI.E AN* 'O- IT *ELI$ERS
$AL"E TO C"STOMERS
4.(. Cre6tin7 the 'ori8ont69 Or76ni86tion o: the F;t;re
The 0ori%ontal Organi%ation by 3ran) Ostroff discusses ho* effective organi%ations *ill be
organi%ed and managed in the future+ The traditional vertically controlled com"any is
outdated and cannot survive in today=s com"etitive global economy+ Ruality is the )ey
com"onent for success+ Customers *on=t "urchase "roducts or services that do not meet
their standards of high .uality+ 3uture organi%ations *ill focus on .uality( s"eed( customer
services and integrated solutions to "roblems+
At first glance( it=s easy to say this is nothing ne*+ There is general agreement that vertical
structures are too rigid and slo*+ An e#cessive level of authority reduces communication and
coordination of activities+
Ostroff recogni%es there is no one structure for each organi%ation+ Each organi%ation has to
evaluate its o*n environment and develo" an a""roach that fits its situation+ Most
organi%ations *ill have both hori%ontal and vertical divisions in their organi%ational structure+
This is *here the information "rovided in the boo) got my attention+
The transformation from a vertical organi%ation to a hori%ontal one is not an overnight eventP
it ta)es time+ Obtaining the "ro"er mi# of vertical and hori%ontal structure *ithin one
com"any is no easy tas)+ 0o*ever( case studies are used to illustrate com"anies that have
made the transition+ Although the hori%ontal organi%ation=s culture em"hasi%es training(
team*or)( em"loyee em"o*erment( loyalty and economic incentives based u"on
"erformance( the focus of the boo) is the role of management+
Processes and activities that directly affect "roducts or services are the main candidate for
hori%ontal structures+ !y identifying these core "rocesses( the focus for structure becomes
the entire "rocess not individual jobs+ ,n the ty"ical vertical organi%ation( these core
"rocesses *ill be organi%ed through the structure+ The hori%ontal organi%ation attem"ts to
bring them all together+ ,n other *ords( individual jobs and tas)s are organi%ed together as
teams and made res"onsible for the o"eration of that core "rocess+
23
Ostroff identifies 5: "rinci"les to follo* for the develo"ment and o"eration of hori%ontal
organi%ations+ Among the "rinci"les that are of "articular interest to human resource
managers are as follo*s-
Ma)e teams( not individuals( the cornerstone of organi%ational design and
"erformanceP
4ecrease hierarchy by eliminating non/value/added *or) and by giving team
members the authority to ma)e decisions directly related to their activities *ithin the
"rocess flo*P
Em"hasi%e multi"le com"etencies and train "eo"le to handle issues and *or) in
cross/functional areasP
Measure for end/of/"rocess "erformance objectives( as *ell as customer
satisfaction( em"loyee satisfaction and financial contributionP
!uild a cor"orate culture of o"enness( coo"eration and collaboration( a culture that
focuses on continuous "erformance im"rovement and values em"loyee
em"o*erment( res"onsibility and *ell/being+
5. MANA+IN+ A 'ORI1ONTAL RE$OL"TION
2hen a com"any moves from a traditionally vertical organi%ation to a more hori%ontal(
QflattenedQ entity( human resources= role is to refocus the troo"s / no* called teams or *or)
grou"s+
Q2ithin this revolution( "eo"le across the organi%ation are called on to assume more
accountability and e#ercise decision/ma)ing authority and to be trained in the a""lication of
self/managing "rinci"les+++Q *rites Ste"hen Covey in the introduction of The 0ori%ontal
Revolution- Reengineering Aour Organi%ation Through Teams( by Morris A+ raham and
Melvin J+ 'e!aron+
!ut *hat does that meanS 3or starters( it does not mean em"loyees *ho are blindly
follo*ing their leader( nor does it mean renegade entre"reneurs setting out on their o*n+
,n the best of *orlds( Covey *rites( cor"orate revolutions *ill yield invigorated em"loyees
*ho can *or) Qinterde"endently in cross/functional teamsQ and *ho are Qable to generate
creativity( "erformance and innovation beyond the total of their individual ca"acities+Q ,n the
24
*orst of *orlds( traditional *or)"laces turned inside/out can foster mistrust( "lummeting
morale( and general *or)force malaise+
5.(. -h6t<s in it :or me=
Role ambiguity is a fre.uently cited source of frustration+ An em"loyee *ho once could say(
Q, am a divisional vice "resident(Q and receive nods of a""arent understanding( no*
*onders( Q2ho am ,S 2hat does being a team member meanS 2hat does it re.uire of meS
0o* am , attached to the com"any and those around meSQ
etting em"loyees to buy/in to the notion of a reorgani%ed *or)"lace and to understand and
value their recast roles and marching orders is difficult( says 6andy 'eibo*it%( a "artner *ith
Conce"tual Systems ,nc+( a consulting firm in Silver S"ring( Md+ She=s seen many
com"anies *here Qit=s not al*ays clearQ *hat em"loyees are getting out of reorgani%ation+
QThe old em"loyment contract said that if you did a good job( you=d have a job for life+ The
ne* deal is that *or)ers get to e#"erience continuous learning and develo"ment(Q she
continues+ Along the *ay they also may im"rove their "ortfolios and their mar)etability in the
outside *orld+ !ut in the midst of a major transition( 'eibo*it% says( em"loyees= reactions to
those benefits may be QSo *hatSQ
The harsh reality is that em"loyees may not have a choice in *hether or not they *ill acce"t
the ne* deal+ ,ndeed( the first .uestion all em"loyees should as) is *hether they still belong
in the changing organi%ation+ QThey have a choice of becoming cynical and leaving the
com"any( or ta)ing advantage of the offer that they are given(Q 'eibo*it% notes+
5.2. -h6t>s missin7 in the ?;est :or s;ccess:;9 ch6n7e=
Authors raham and 'e!aron believe that the greatest challenge in moving to a hori%ontal
structure is ma)ing successful role transitions from Q"atriarchal careta)ing to shared
governance and "artnershi"s+Q
Organi%ations( they say( need to ensure that their managers and em"loyees have-
A clear "icture of the com"any=s future and the overall hori%ontal "ur"ose+
Clear e#"ectations about their ne* roles as individuals and as team members+
An understanding of ne* "rocesses and standards+
25
Training to carry out ne* res"onsibilities+
A )no*ledge of and res"ect for others= roles and res"onsibilities+
A common notion of ho* things are su""osed to *or)+
S)ills to reduce "otential conflict among team members+
The reali%ation that substantive change occurs slo*ly+
,n addition( management must be "re"ared / and trained / to model the ty"e of behavior that
*ill nurture social change in the organi%ational structure+ Paying mere li" service to the
Qreat Team SchemeQ *on=t cut it( the authors *rite+ QSome managers are li)e co*boy
actors in an old 2estern movie set( sitting on stationary *ooden horses( elbo*s( fla""ing(
"istols smo)ing( in front of the camera+Q
The authors also caution that Qtelling middle managers that they are going to be
coordinators( facilitators( boundary managers and coaches is not giving them anything that is
concrete+ The more a""ro"riate res"onse is that they are going to have to figure out *here
and for that they are needed+Q Em"loyees( *ith a little guidance( *ill have to do the same+
5.3. *e:inin7 com@etencies
etting "eo"le to define and value their s)ills and com"etencies( instead of their titles and
"aychec)s( is critical to the change "rocess+ ,n her consulting *or) *ith organi%ations li)e
'ever !rothers and Merc) Pharmaceutical( 'eibo*it% often uses a circular model that
Qestablishes a lin) bet*een *here the com"any is headed and *hat )inds of com"etencies
"eo"le need to develo" to be a "art of it+Q One version is designed for individuals and
another for teams+
The first ste" of the model involves defining the business strategy+ Q2e tal) about *hat
*idgets are going to loo) li)e three years from no*(Q 'eibo*it% says+ Q2e "roject *hat the
com"any *ill loo) li)e( *hat *ill give us added value( *hat the role of em"loyees *ill be+Q
The ne#t major ste" as)s em"loyees to assess themselves against a set of self/ or team/ or
com"any/defined com"etencies+ These com"etencies may be a set of broad characteristics
such as leadershi"( ada"tability and fle#ibility( or more finite s)ills( such as com"uter
a"titude( "roblem/solving s)ills and analytical abilities+
26
9sing an assessment form( individuals For team membersH gauge their o*n com"etencies(
then "rovide one co"y of the form to a boss or team leader+ Additional co"ies are given to
"eers or customers for their feedbac)+ The ans*ers( once scored and aggregated( give
em"loyees a "icture of *here they fit in the organi%ation+
QPeo"le need to be clear about *hat the organi%ation needs more of or less of+ Some "eo"le
have strengths here and *ea)nesses there(Q says+ QEm"loyees a""reciate )no*ing their
com"etencies because they ma)e clear *hat the "laying field is+ ,t sho*s that *e=re all
"laying by the same rules+ ,t ta)es us a ste" further and creates a common language for
diverse contributors+Q 3urther( *or)ing together *ith other em"loyees and managers to
define com"etencies hel"s build commitment and trust+
Once com"etencies are defined( em"loyees have a develo"ment discussion / focused on
continuous learning and career develo"ment / *ith the boss or team leader+ ,t=s an
o""ortunity to as)( Q0o* do , "ut in "lace a "lan to )ee" me For my teamH in line *ith the
organi%ation=s goalsSQ 'eibo*it% says+ The idea is to find a mutually satisfying "lan+
3inally( 'eibo*it%=s model incor"orates an a""lication stage+ QThis means more than just
sending a "erson to a training "rogram(Q she notes+ Q,t=s actual on/the/job trainingP it=s
*or)ing alongside someone else or shado*ing or mentoring them+ ,t=s e#"loring
nontraditional *ays to learn( because everyone doesn=t learn best in a classroom+ ,t=s about
discovering ho* each "erson learns best and then having them "ic) a *ay to achieve that
ty"e of learning+Q
5.4. LeAer te6ms ;@
One com"any using 'eibo*it%=s model to move from functional silos / such as mar)eting and
sales / into more focused team/based business "rocesses is 'ever !rothers+
After do*nsi%ing a""ro#imately :E "ercent of its *or)force( the Manhattan/based com"any
*ent to its em"loyees and as)ed *hat it could do to hel" them meet their "erformance
objectives+
The ans*ers revealed that the com"any needed to e#"lore ne* *ays of managing change
and measuring "erformance+ The em"loyees *anted a "rocess for setting team goals and
measuring their team=s success+
27
,nstead of using the *ord com"etencies( the com"any "refers the term success factors+
Across the business and at all levels( em"loyees got involved in defining the factors
necessary for 'ever=s future success+
'eibo*it% calls 'ever Qthe ultimate hori%ontal organi%ationQ because every "art of the
managerial "rocess today is tied into a team+ 3or e#am"le( the 4ove soa" "roduct line no*
includes teams of "eo"le from all areas of the business+ 3rom manufacturing to develo"ing
mar)eting "lans( to distributing the "roduct to stores( all team members *or) to*ard a
similar goal / such as reducing the cycle time in getting the "roduct off the assembly line( out
the door and into a customer=s hands+ Teams( not individuals( set their o*n "roject and
"roduction goals+
The ne* team orientation also means that mar)eting "ersonnel may have direct contact *ith
an e#ternal customer( such as the buyer for a su"ermar)et or discount drug chain /
something that *ouldn=t have ha""ened before+ One benefit has been a greater o""ortunity
for em"loyees to receive feedbac) and in"ut from their customers and colleagues+
Q,t=s a total com"any effort(Q says one 'ever em"loyee+ 2hatever the "roject( Qsales "eo"le
need to be able to *or) *ith mar)eting( *ho need to *or) *ith accounting( *ho need to
*or) *ith "roduct develo"ment+ +++ ,t=s all "art of learning to serve our customers better and
hel"ing em"loyees "erform better+Q
Se"arate teams are *or)ing on other goals( such as lin)ing re*ards and com"ensation+
'ever has found that money doesn=t drive "erformanceP career develo"ment o""ortunities
drive "erformance+
The 'ever restructuring is still in "rocess( and the com"any is scheduled to conduct a "ilot
test at a "lant in June( *ith a large/scale rollout slated for ne#t January+
5.5. The $69;e o: Comm;nic6tion
QAt first *e didn=t thin) the merging of cultures *as a big issue(Q Aor) says+ The organi%ation
already e#celled at the systems side of running a ban)/managing customer accounts(
maintaining a customer base( ac.uiring smaller ban)s and mortgage o"erations( etc+ / *hich
allo*ed it to increase assets *hile *hittling its *or)force+
Q2hat *e didn=t have(Q Aor) recalls( Q*as a system that communicated the organi%ation=s
value system and hel"ed our "eo"le understand the differences in the cultures from *hich
they came and ho* to develo" a comfort level in the ne* culture+Q Many em"loyees did not
28
have a vision of *hat *as im"ortant or valued in the ne* organi%ation+ The result *as a
huge "hiloso"hical rift+
5.!. The C6m@ *6Aid Process
To overcome the communication ga"( Aor) hel"ed initiate various reengineering "rocesses
throughout ,ntegra+ One of the "rocesses designed to hel" "eo"le brea) do*n the functional
silos and begin to o"erate in a team/based format *as a discussion session Aor) calls the
QCam" 4avid "rocess+Q
The first ste" involved *or)ing *ith management s"ecialists at 2illiam M+ Mercer ,nc+
Members of ,ntegra=s 0R grou"( for e#am"le( *ere as)ed to articulate their vision of the
de"artment=s function and their "erce"tion of the most "ressing needs of the larger
organi%ation+ The grou" as)ed .uestions li)e( Q2hat )ind of 0R function do *e needSQ
Q2hat is our vision of 0RS 0o* should human resources be aligned *ith the organi%ationSQ
Another ste" identified strategic trends of the core ban)ing business+ Q2e loo)ed at *hat
)inds of human ca"ital and ca"abilities the organi%ation needed to be able to accom"lish the
business "lan(Q Aor) says+
Aor) bro)e the em"loyees into eight cross/functional teams organi%ed around strategic
issues( such as "erformance management and streamlining the bureaucracy+ Among the
s"ecific goals *ere develo"ing individuals *ho *ere customer focused( and effective
e#ternal and internal communications for the overall organi%ation+ An entire team *as
dedicated to dealing *ith communication+
Aor) e#"lains that ,ntegra distinguishes itself from some of the large Qmoney/centeredQ
ban)s in the region by em"hasi%ing a community focus+ QOur niche is being a su"er
community ban) and understanding the needs of our customers+Q
Aor) encouraged the 0R staff to tal) face to face *ith ban) customers to get Qa line of sight
as to *hat the customers need and *ant( and the )inds of s)ills and services they *ant to
see *hen they come into oily ban)+Q
,n addition( she *anted other internal em"loyees / those *ho recruit( train or develo"
com"ensation and re*ard systems / to understand ho* the com"any=s vision and
ca"abilities aligned *ith ,ntegra=s customer needs and e#"ectations+
5.#. CrossBF;nction69 Comm;nic6tions
29
,nternally( the only real communication being done before the reengineering *as via "eriodic
ne*sletters from the mar)eting de"artment+ Q2e felt that *as not effective communication(Q
Aor) recalls+ The team decided to analy%e all e#isting communication "roducts+
Q2e audited every "iece of communication that *ent out / from forms to memos to
manuals(Q Aor) says( Qto find out =Are *e communicating consistentlyS 4o *e "resent a
unified imageS 4oes it really address our em"loyees= needsS=Q The audit sho*ed a
communication system *ith multi"le ga"s+
Today( ,ntegra has a formal "rocess of distilling information Qsound bitesQ to ensure
consistent messages throughout the com"any+ Team leaders and de"artment heads also
receive *ee)ly briefing sheets on )ey com"any ne*s+ A series of Qdevil=s advocate/ty"eQ
.uestions and ans*ers ensures that "eo"le *ho need to communicate a "articular message
understand it+
Another successful tool( Aor) says( is a Q"erformance score cardQ to measure financial and
nonfinancial success+ Q,t=s the glue that holds together our "erformance management
system+ ,t=s the *ay *e gauge ho* effectively *e=re achieving our objectives+Q
5.%. 'e99o/ Le:t '6nd=
etting "eo"le in a ban) / notorious for its traditional( vertically siloed functions / to change
their roles *as a real challenge( Aor) says+ QThe benefits "eo"le didn=t tal) to the
com"ensation "eo"le+ The com"ensation "eo"le "erceived that their function *as only to
develo" com" "rograms+ The "eo"le *ho delivered services in the field *eren=t integrated
*ith the benefits fol)s+ ,t *as e#tremely com"artmentali%ed( and a""eared that the left hand
didn=t )no* *hat the right hand *as doing+Q
Aor) recalls that many "eo"le *ere s)e"tical of the ne* "rocesses+ Although some did not
li)e being in teams( they *eren=t given an o"tion to get out+ One manager )e"t mourning her
old boss( saying( Q, *ish !ill *as still here and things *ere the old *ay+Q
Among the ,ntegra grou" *ere some *ho felt they lac)ed high/level recognition+ Although all
*ere at the "rofessional level( Qmany had never even s"o)en to u""er management(Q Aor)
says+ One brea)through *as having them "resent their "rogress re"orts and "lans directly to
e#ecutive management / something that *ould have been intimidating for individuals( but
became an e#citing challenge for the team+
30
Another grou" of em"loyees that 5C months earlier had been reluctant "artici"ants in the
change "rocess suddenly ta""ed into their creativity( Aor) says+ QThey "ut together a ra"
song to communicate their business results+Q The catchy lyrics allo*ed them to sho* they
had achieved .ualitative and .uantitative results *ith measurable cost savings+
One *oman in the benefits area( though doubting at first( became a cham"ion of the
reengineering "rocess after reading Reengineering the Cor"oration by Michael 0ammer and
James Cham"y+ 9ndergoing "rocess training at Mercer also hel"ed the *oman understand
the Q0R lingo(Q *hich Aor) admits is something many em"loyees *eren=t familiar *ith+
The Cam" 4avid "rocess brought about "ositive( more unified feedbac) *hich *as
Qe#tremely motivating(Q Aor) says( as *ell as a heightened sense of esteem and a
clarification of roles+ Q2hen the lights came on( that made it all *orth*hile+Q
QSuddenly( "eo"le *ho *ere =diamonds in the rough= came out and became stars+ They
finally felt li)e they *ere set u" to succeed+Q
5.&. Commitment to the C6;se
raham and 'e!aron believe that *hen "eo"le really get involved Qin the nature of their
changing roles( they gradually loosen u"( unfree%e their "erce"tions( broaden their thin)ing
and seriously consider effective actions+Q
,n the long run( they say( organi%ational success re.uires all "artici"ants to acce"t the
collective "ur"ose and goals as their o*n+ 2ithout a commitment to the cause( "eo"le tend
to "ursue their o*n agendas or Qthe *ay it=s al*ays been done+Q The res"onsibility of each
team member is to invest emotionally in the ne* organi%ation / and to live *ith the
conse.uences+
The hori%ontal organi%ation is intended to free em"loyees *ho have long *or)ed *ithin the
confines of functional de"artments and narro* job descri"tions+ ,deally( they *ill begin to
Qta)e on additional res"onsibilities such as cross/functional training( data gathering(
leadershi"( monitoring and self/correction+ They should thrive on autonomyP develo" a sense
of "ride( self/res"ect( dignity and a strong bond among themselves+Q
,n a 2ashington Post article on federal do*nsi%ing( Jane iles( a de"uty administrator *ith
the Agricultural Research Service( offers this advice- QChange is difficult for many fol)s(Q but
*or)ers facing big changes in their offices should Qste" u" to the table and be "art of the
31
"rocess+ ,f you=ve got .uestions( as) rather than *orry+ Aou might be *orried about
something you shouldn=t be+Q
32
INTERPRETATION, ANALYSIS AND
CONTRASTATION OF THE COLLECTED
INFORMATION WITH THE
THEORETICAL REFERENCES ABOUT THE
ORGANIZATION AND MANAGEMENT OF
THE TEACHING IN THE EDUCATIONAL
INSTITUTIONS OF THE LOJA CITY.
33
!. E*"CATI$E INSTIT"TIONS AS OR+ANI1ATIONS
The develo"ment of societies brings the necessity to order the activities that need to be
reali%ed( thus a""ear a first organi%ation referring to the distribution of functions+ 3or the
develo"ment and com"le#ity of services the s"eciali%ed organi%ations have to com"lete
s"ecific tas)s directed to the accom"lishment of determined aims+
Any organi%ation is social because its origin and service "lace it into the social( although
they ac.uire s"ecific objectives in function of the social tas) assumed *ith time( so *e tal)
about "olitical( cultural( economical organi%ations+
According to the former arguments *e can say that $to organi%e educative institutions is to
"ut into relation the different elements of a reality in order to get the best reali%ation of an
educative "roject+
According to 4avid ,saacs( the educative organi%ation $is a grou" of e#act members *ith a
division of tas)s and res"onsibilities according to general educative objectives&+
,n this definition( the organi%ation is clearly established as a system *hich subsystems and
constitutive elements are interactive and interde"endent( and this means a mission( or
reason for being( common objectives( and an organi%ational structure( a regulation that
establishes hierarchy( functions( and s"ecific tas)s in relation to the educative object+
!.(. T'E STR"CT"RE OF AN E*"CATI$E CENTER
$2hen a ne* action is being "lanned or *hen the solution to a "roblem is being loo)ed for(
the immediate organi%er feels the necessity to analy%e the structure+ The roles of the
members and the relations bet*een them constitute the basic core of any action( because
the objectives and structure have a total corres"ondence and *e cannot conceive one
*ithout the other+ 2hen in a center *e discover that the hierarchical diagram is only a
decorative "a"er because there do not e#ist a real *or)ing relation bet*een the teachers(
there is more than routine *or) that ma)es that each teacher *or)s se"arately in their
34
classrooms *ith their grou" of students+ There is an obvious lac) of institutional objectives
so that there is no need of a structure+ Any model that is used is no more than a defined
theory( "ure scheme of a dramatic "iece in *hich it is costume to hide the inefficiency of the
organi%ation+
!.#. CONCEPT OF STR"CT"RE
Many times the hierarchy diagram reflects the structure of an organi%ation+ ,n each educative
center the structure *ill be different( because the tas)s *ill be organi%ed according to the
objectives( ta)ing into account the human resources and materials that e#ist in a given
moment( and therefore create distinct relations bet*een the grou"s or bet*een "eo"le+
March and Simon define the structure as a gathering of the models of behavior of the
organi%ation that are relatively stable and that change only very slo*ly+
Thom"son( follo*ing another a""roach( says T $the internal difference and the models of
relations of *hat *e call structure comes to refer to the structure as the basic mean for
*hich the organi%ation establishes limits and criteria for the efficient actuali%ation of its
members T delimiting res"onsibilities and establishing control over resources and other
materials&+
Another definition is of Jac)son Morgan( *ho defines the structure as T$the distribution of
"ositions of *or) and the administrative mechanisms that create a model of activities of *or)
in interrelation and allo*s the organi%ation to direct( coordinate and control its activities of
*or)+&
To define the constitutive elements of an organi%ation to re"resent the division of *or) and
the relations that are established bet*een them to determine( analy%e and reach institutional
objectives( constitute a structure that can be analy%ed from three basic dimensions- the si%e(
the com"le#ity and the formali%ation+
!.%. *IMENSIONS OF T'E STR"CT"RE
The organi%ations are created and develo" due to a com"le#ity and coo"eration that mean
reali%ing various grou" tas)s *ith a major effort and *ith a major .uality( since this
organi%ation builds itself on a structure based on the division of tas)s s"eciali%ing the "eo"le
rising their )no*ledge and abilities( differentiating grou"s to res"ond various necessities( to
coordinate each "erson and each unit and integrate the interest and efforts of each member
in the common march to*ards certain objectives+
35
To determine the dimensions of the structure there e#ist different "ositions( but *e *ill better
ta)e the one of 0all Richard that distinguishes three dimensions that( clearly delimited in the
structure( allo*( *hatever the unit be( ma)e a distinction bet*een one structure and another
that are-
!.%.(. SI1E
,t is advised to begin the analysis of the school structure *ith the si%e( because this is an
easy to "erceive basis and a )ey "iece to understand ho* much ha""ens in the organi%ation
and in its members+
The si%e is defined by the number of teachers( students( administrative and services staff
that intervene in the organi%ation( but to establish a coefficient of correlation it is "ossible to
ta)e the number of teachers for the total amount of students registered in the institution or
the total number of staff for the total amount of students( and it is "ossible to ma)e a relation
bet*een the t*o coefficient that al*ays reflect a macro image+
To resolve the "roblem of "art/time em"loyees 0all and Johnson recommend adding the
total time of these "eo"le and transform it to its e.uivalent in full/time+
Another im"ortant as"ect that the si%e reflects in the rationali%ation of staff( ta)ing it as the
scale of o"eration( is the o"timi%ation of human resources and the bettering of .uality in
education+
The si%e is also in correlation *ith the financial resources( since they constitute a
determining factor to reduce or increase the si%e of the structure+
!.%.2. COMPLE0IT,
One of the first "erce"tions that one ac.uires *hen analy%ing the structure of an
organi%ation is the com"le#ity that is re"resented by the hori%ontal( vertical and s"atial
differentiation bet*een the com"onents of an organi%ation and the interrelations or rules of
the behavior of the members( in the internal "rocesses and *ith the surroundings( that
re.uire levels of coordination and communication to achieve the efficient develo"ment of the
"ro"er activities of the institution+
2hen an organi%ation is created it is easy to coordinate the functions bet*een fe* "eo"le(
but *hereas the organi%ation increases in si%e difficulties a""ear( li)e the differentiation of
tas)s that is "ositive( but it is necessary to connect areas and integrate efforts a""reciating a
36
ne* coordinating tas)s that ma)es ne* units necessary+ This im"lies coordinators ma)ing
the hierarchic differentiation because the institution becomes more com"le#+
The com"le#ity refers to the differentiation bet*een the com"onents of an organi%ation( $it is
conceived as an effort of the grou" for the search for efficiency to achieve the objectives and
this brings differences in the behavior of the members( in the internal "rocesses and in the
relations bet*een the organi%ation and its surroundings&+
2e can easily identify three ty"es of com"le#ity- hori%ontal( vertical( and s"atial+
!.%.2.(. 'ori8ont69 *i::erenti6tion
This refers to the de"artmentali%ation in *hich the division of activities is re"resented(
according to the grade of s"eciali%ation of the "eo"le res"onsible for the o"eration grou"ing
that *ill e#ist( *hich needs a grade of coordination *ith the other de"artments+
The more "ositions and s"ecialties e#ist in the organi%ation the more com"le# before the
eyes of the observer+ The organi%ations gro* hori%ontally *hen they gro* in si%e and the
doing of the tas)s is subdivided+
!.3.2.2 $ertic69 *i::erenti6tion
This establishes hierarchy in the organi%ation+ 2hen *e reali%e an analysis of vertical
differentiation or design an organi%ation *e must not forget that the hierarchy is a
conse.uence of the hori%ontal organi%ation+ 2hereas the organi%ation gro*s( its objectives
are more numerous For the contraryH( the human dis"ersion and the necessity of integration(
coordination and communication are bigger+
The "erson res"onsible of a de"artment according to their s"eciali%ation has determined
functions and deals *ith a grou" of subordinated "eo"le *hose range of control has to be of
a feasible number and "ossible to deal *ith+
,n an educative institution the vertical differentiation in successive circles reaches three
levels+
The *irectiAe LeAe9 is constituted by the "eo"le *ho occu"y high functions inside the
school system and have the res"onsibility of the general structuring of teaching+ This level
signals the ultimate aims( ma)e the general action "lans( su"ervise( tutor and a""ly the
corrective means to reach the institutional objectives according to the total results+
37
The ECec;tiAe LeAe9 is constituted by the su"ervisors or ins"ectors and coordinators of the
different de"artment( *ho also de"end directly on the former level of *hich they can be
tutors+ ,ts function is to drive and control the "rocedures and efficiency in the educative
action and serve as a communicative line bet*een the former level and the o"erative level+
The O@er6tiAe LeAe9( in the case of an educative center it is constituted of the teacher( *ho
has the res"onsibility of "lanning( methodology( e#ecution and control over the contents that
are given to the students( *hose "roductivity de"ends on the efficiency of the teachers in the
"rocess+
Of the mentioned dimensions that com"le#ity is "robably *hat allo*s elaborating the
structural model or diagram *ith more security+ ,t ac.uires a functional character if it is
determined in the dimensions that formali%ation determines+
!.3.2.3. S@6ti69 *i::erenti6tion
,t is in relation *ith the s"ecifications of the center according to the "lace of the de"artments(
units( and environmental( "hysical sections and others+ ,t is a continuous .uantitative
variable that if not given the value according to its "lace( can cause "roblems such as a
brea) in the line of decision( difficulties in the central services( lac) of grou" interrelation( etc+
!.3.3 FORMALI1ATION
,t is the grade of regulation *ith *hich the "olicy of the institution regulates itself and the ty"e
of internal communication *ith *hich it *or)s+
3ormali%ation constitutes the variable that determines ho*( *hen and *ho has to reali%e the
tas)s+ ,t is another fundamental "art of a structure that establishes the norms to regulate the
o"eration( the tas)s and res"onsibilities that each de"artment has inside an institution+ ,t
facilitates the evaluation of the e#ecution of the former tas)s+
This *ay formali%ation is *hat establishes the norms and "rocedures to deal *ith situations
and conflicts created inside the organi%ation+ Even though it does not al*ays give solutions(
it serves as a basis for ma)ing decisions+
!.3.3.( SDstems o: o@er6tion o: the or76ni86tion
38
On another hand( inside the o"eration and formali%ation of an organi%ation *e can establish
various diagrams of flo*s of o"eration( coordination and communication that serve as a
basis to better the organi%ational structure+ !et*een the main ones *e can mention- System
of formal authority( System of regulated activity( System of informal communication( System
of *or) grou"( and System of decision ad/doc+
(. SDstem o: :orm69 6;thoritD
The line of formal "o*er lo*ering to hierarchy is re"resented by the diagram that serves to
establish and guide the structure and its o"eration according to the diagram ty"e+
This system can be e#"ressed by the follo*ing figure-