CANADIAN

SOCIAL MEDIA STATISTICS

Social media has changed the way businesses interact with customers and
prospective clients. Until now, the growth of social media has not been documented
with comprehensive statistics in Canada. The following infographic illustrates high-impact
statistics of social media use in Canada signicant to businesses and consumers alike.
70%
GENERAL STATISTICS
A broad overview of the popularity of social media amongst Canadians.
64% of Canadians have a
social networking prole.
Over 50% Canadians are
registered to more than
one Social Media platform.
Almost 70% of internet
users said they were
regular social media
users, logging on at least
once a month.
USAGE STATISTICS
Social media statistics according to usage characteristics, platform engagement, gender & age.
44% use social
media to update
statuses monthly.
17% use video
sharing monthly.
30% use photo
sharing monthly.
14% share
location via gps
monthly.
73%
35%
20%
20%
19%
5.3%
Pinterest LinkedIn Twitter Facebook Google+
66% 34% 46% 54% 51% 49% 54% 46% 32% 67%
18-24 25-34 35-44 45-54 55-64 65+
93% 93% 87% 76% 74% 69%
AGE
AGE
18-24 25-34 35-44 45-54 55+
24% 33% 35% 35% 8%
BUSINESS STATISTICS
Statistics showing growth in the ways businesses are using social media.
Nearly 50% of business
owners use social
media to promote their
company brand.
up from 40% in 2012. while 38% use them to
sell their products
and services.
57% of small business
owners use social media,
46% of all businesses use
social media to promote
its companys brand,
35% of businesses use
social media tools to
track what is being said
about their company.
Another 38% use social
media to crowd source
ideas or suggestions.
25% of businesses in
Canada are using social
media platforms to
search & source new
talent.
28% 43% 17%
Anglophone
Francophone
49%
60%
Anglophones
are more
likely than
Francophones
to be online
networkers.
Social media is making a profound impact on the way Canadian businesses and consumers
engage with one another. It has given businesses an enhanced way to connect with an
audience and grow its relationship with consumers. Its important that Canadian businesses
realize the true value social media possesses and use it to engage its audience.
USAGE STATISTICS
Percentage of Canadian businesses using each platform.
ALL DATA IS BASED ON STATISTICS 2012 OR LATER.
pmb.ca/public/e/product_data/social_media.pdf
stryvegroup.com/how-are-canadians-using-social-media
stryvegroup.com/how-are-canadians-using-social-media
6smarketing.com/blog/infographic-canadian-internet-usage-statistics
strategicobjectives.com/women-vs-men-canadians-social-media-gender-split
emarketer.com/Webinar/Demographics-CanadaAge-based-Digital-Behaviors/4000072
marketingmag.ca/news/media-news/new-report-shows-social-media-usage-stats-for-canada-77432
rapidboostmarketing.com/canadians-love-social-media-but-canadian-businesses-hate-to-embrace-it
newsroom.bmo.com/press-releases/bmo-report-use-of-social-media-among-canada-s-sma-tsx-bmo-201310250906689001
Sherpa Marketing is experienced with developing efective social media campaigns
for Canadian businesses. Please contact Sherpa Marketing to learn more about social
media marketing.

204 219 8838

info@sherpamarketing.ca