Marketing:

The management process through which goods and services move

from concept to the customer. It includes the coordination of
four elements called the 4 P's of marketing:

(1) Identification, selection and development of a product,
(2) Determination of its price,
(3) Selection of a distribution channel to reach the customer's place, and
(4) Development and implementation of a promotional strategy

For example:
,
New Apple products are developed to include
improved applications and systems, are set at different prices depending on
how much capability the customer desires, and are sold in places where
other Apple products are sold. In order to promote the device,
the company featured its debut at tech events and is highly advertised on
the web and on television.
Marketing is based on thinking about the business in terms of customer
needs and their satisfaction. Marketing differs from selling because (in
the words of Harvard Business School's retired professor of marketing
Theodore C. Levitt) "Selling concerns itself with the tricks and techniques of
getting people to exchange their cash for your product. It is not concerned
with the values that the exchange is all about. And it does not, as marketing
invariable does, view the entire business process as consisting of a tightly
integrated effort to discover, create, arouse and satisfy customer needs.

Marketing Plan:

The marketing plan is your master plan for marketing your small
business. It provides the full picture of your marketing objectives and
strategies for interesting your target market in your products and/or
services. The marketing campaign, on the other hand, is one small piece of
your marketing plan, a marketing action designed to achieve a particular
marketing objective.

Marketer:

A person whose duties include the identification of the goods and
services desired by a set of consumers, as well as the marketing of those
goods and services on behalf of a company. Other words, marketing has less
to do with getting customers to pay for your product as it
does developing a demand for that product and fulfilling the customer's
needs.
Advantage:

Competitive edge gained through superior products,
lower prices, extensive distribution, and effective promotion.

Marketing Budget:

An estimated projection of costs required to promote a business' products or
services. A marketing budget will typically include all promotional costs,
including marketing
communications like website development, advertising and public relations,
as well as the costs of employing marketing staff and utilizing office space.

Concepts:
One of Apple's marketing concepts is to create products that meet
customers' technology needs and wants.

Marketing strategy:

As a small business owner, you don't have time to devise complex
marketing strategies for your products. Instead, you can tap into a few
simple strategies that have already proven their worth.
Many small business owners mistakenly confuse marketing strategies with
ad campaigns. A marketing strategy is a plan or an approach for marketing
your products and services. An ad campaign, on the other hand, is the
means by which your marketing strategy is accomplished. Your objective is
to tie your advertising efforts into a comprehensive marketing strategy that
has carefully designed to attract attention in the marketplace.
Some marketing strategies are created for the purpose of capturing a certain
segment of the market, but the majority of small business strategies are
more generic in nature. Even so, it's important to understand what your
strategy is trying to achieve.
Boost Consumer Confidence
Consumers are fickle lot and are frequently hesitant to buy a product they
know little about. If your business or products are new to the area, you
could create a marketing campaign that emphasizes the quality and value of
your products. The resulting boost in consumer confidence will likely
translate into more action at the cash register.
Create Awareness
Another way to spark interest for your products is to conduct a
campaign designed to promote your products in as many ways as possible.
In other words, your marketing strategy could be to create buzz by
blanketing the local airwaves, print space, and other advertising mediums
with your name, logo, and products. Increased awareness will definitely
bring more people into your store, but it also costs money, so you should be
prepared to increase your advertising budget to pull it off.
Leverage Emotions
No matter what they say, the buying decision is emotional for many
customers. Large corporations spend millions of dollars playing on their
customers' emotions and what works for them, can work for you, too. The
key is to create a campaign that makes consumers feel themselves, your
company, and the decision to buy your products.
Overcome Objections
The task of overcoming a buyer's objections is usually assigned to the
sales team. However, a well-crafted marketing campaign can work toward
overcoming your customers' buying obstacles before they walk in the door.
A marketing strategy that emphasizes warranties, testimonials,
endorsements, and other positive reinforcement devices can not only make
the buying decision easier for existing customers, but also attract new
customers who hadn't previously considered buying from your business.
Set a Deadline
Why do so many ads emphasize the date the sale ends.Because people
respond to deadlines. Marketing strategies designed around the idea of
limited supplies, temporary price reductions, or other mechanisms that
create a sense of urgency can provide a quick influx of customers and can
potentially jumpstart a business suffering from a diminished customer base.

Having a marketable idea is only the first step to becoming an
entrepreneur.