CINEMASSIVE DISPLAYS

280 Elizabeth St., Suite A108

Atlanta, GA 30307
2009 CineMassive Displays
CineMassiveDisplays.com
LCDvs.ProjectionVideoWallSolutions

CineMassiveLCDvideowallsdelivertrulymissioncritical,longlasting,maintenancefreeperformanceforafractionofthepriceof
comparableprojectionsystems.Inadditiontorequiringregularmaintenancefordriftrealignment,colorrecalibration,lampandfil
terreplacements,thecostofaprojectionvideowallcaneasilyballoontowellbeyond10timesasmuchperpanelinbothinitialand
longtermcostascomparedtoacomparableCineMassiveLCDbasedsolution.Projectionsystemsarefurtherlimitedtonarrowview
ingangles,fixedresolutionsandrequireseveralfeetofdepth,optimizedambientlightingforsuitablevisibilityandelaboratetimecon
sumingandexpensiveinstallationandmaintenanceprocedures.Theenormousinconvenienceandperpetualrecurringexpensesfor
materials,repairsmaintenance,anddowntimethatplagueprojectionsystemsconstituteadramaticcompromiseinoverallpracticality,
especiallywhencomparedtotheaffordabilityandreliabilityoftheCineMassiveLCDbasedVideoWallalternative.

LampReplacement CineMassive:Never Projection:Every8Months

Lampscostupwardsof$900eachandhavetobereplacedonaverageevery8months.Inyourtypical20screen
videowallwithin5yearsyouwillhavespenthundredsofmanhoursreplacinglampsandthematerialcostalone
couldeasilyexceed$150,000.

FilterReplacement CineMassive:Never Projection:Yearly

LightEnginesgetextremelyhotandrequireenormouslypowerful(andoftenquiteloud)coolingfanstocirculate
airtohelpreducebulbburnoutrates.Theairmustbefilteredtohelpkeepthescreensfrombecomingoccluded
anddistortedwithcontaminants.Thoughnot100%effective,filtersarethebestoption,butarecertainlynotfree.

ColorWheelFailure CineMassive:Never Projection:Erratic

Projectionsystemsusearapidlyspinningdisccoatedwiththousandsoftinymirrorstogeneratethespectrumof
lightnecessarytoproducesatisfactoryimagesaturationandclarity.Aswithanymachine,thesemovingpartswill
weardownandbreakintimeoverthecourseofnormaluseexactlywhenfailurewilloccuriscompletelyunpre
dictable.Itsalwaysasurprisetofindyourprojectionsystemsputteringpixilatednoisenomatterwhenithap
pens.

CINEMASSIVE DISPLAYS
280 Elizabeth St., Suite A108
Atlanta, GA 30307
2009 CineMassive Displays
CineMassiveDisplays.com
Maintenance CineMassive:Never/Easy Projection:Monthly/Yearly
Projectionmaintenanceisamorethanyearlychoreandoftenrequiresassistancefromacertifiedtechnician.
Lampandfilterreplacement,colorcalibrationandalignmentprotocolseitherrequireexpensiveautomatedhard
wareorexpensivemanhoursanddowntime.CineMassiveLCDVideoWallsshouldneverrequireasingleman
hourofmaintenanceforthedurationofyourwarrantyperiod.WehaveneverhadaVideoWallfailatanylevel
whiledeployed,butifanypanelshouldbecomedamagedyouwillhaveareplacementunitonhandforatotal
downtimeofminutes,nothoursordays.YourdefectivepanelthengetssentstraightbacktoCineMassivewhere
itwillbereplacedwithanewhotswappablereplacementsenttoyoursiteforfree.

ReAlignment CineMassive:Never Projection:Monthly/Yearly

Projectionsolutionsrequireextremelyprecisealignmentandoftenincludespacegradeopticalpositioningmecha
nisms.Thebulkoftheinstallationinsettingupaprojectionsystemtypicallyrelatesdirectlytothetaxingprocess
ofmicromillimeteralignmentandrealignment,calibrationandrecalibrationoftheseopticalsystems.Overtime
ambientvibrations,whetherfromtheprojectorsowncoolingsystemorsimplyfrompeopleusingandmoving
throughthefacility,willoftencausetheprojectorsalignmenttodriftgraduallyoutofphase.Theendresultcan
leavesegmentsofthewalloverlappingordriftingapart,distortingoroccludingtheinformationspace.Correcting
alignmentdriftcanbeextremelydifficult,timeconsuming,andalwaysdisruptiveandexpensive.

MountingOptions CineMassive:Universal Projection:Limited

Projectionbasedvideowallsrequiresignificantstructuraldepth(usuallyseveralfeet)tothrowtheprojected
imageontothescreen.Someprojectionsystemsrelyonexpensiveandfinetunedreflectiveopticsandlensesto
helpreducethedepthrequired.AllProjectionsystemswillrequireseveralextrafeetofdeptheithercarvedinto
thewallorsimplyprotrudingforwardintoyourworkspace.Whilenotalwaysaproblemifyouarebuildingyour
spacefromscratch,thecostandinconvenienceofretrofittingyourspaceforsuchalargepieceofequipmentcan
betimeconsuming,requiretheinterventionofcontractorsandarchitectsandismoreoftenthannotacauseof
significantinconvenienceandcompromise.ACineMassiveLCDVideoWallcanbecustomizedtostandfreelyin
anyspace,orhungonanywallwithcustomizeddepthsrangingfromjustunderonefoottonomorethan2.A
CineMassiveVideoWallwillbeeasytoinstallandworkwithanyinfrastructureorfloorplan.

EaseofInstallation CineMassive:1Day Projection:Weeks

CineMassiveVideoWallsaredesignedtobeinstalledbyanyonewithascrewdriverandalevelinjustafewhours.
Simplyattachthemountingtrellistothewallusingthekitprovidedandslidethepanelsintoplace.Itsthateasy.
Projectionsystemsrequiredaysofexpertonsitetechniciantimeandeffort.Contractorsoftenbecomeinvolvedin
retrofittingyourspacetoaccommodatethedepthoftheprojectionsystem.Allofthisbecomesasignificantup
frontinvestmentintime,energyandmoney.

Resolution CineMassive:Variable(HD) Projection:Fixed

Projectionssolutionsoftentakeaonesizefitsallapproach.Theresultisavideowallthatisonlyviewablefrom
significantdistancesawayfromtheactualwall.CineMassiveVideoWallresolutionscanbeadjustedontheflyat
anytimewithjustafewmouseclicks.YoucanquicklyscalefromTrueHDhighresolutionoutputformaximum
detaildowntolowerresolutionsforviewingfromdistancesof5to50feetaway.WithaCineMassiveVideowall
youwillhavethefreedomtoadjustthewalltoyourneedsontheflywithinsecondstoallowyourworkspaceto
adapttoanyworkfloworcontenttype.

CINEMASSIVE DISPLAYS
280 Elizabeth St., Suite A108
Atlanta, GA 30307
2009 CineMassive Displays
CineMassiveDisplays.com
Warranty CineMassive:3YRComp. Projection:1YearLimited
Comparableprojectionsystemswillhaverequiredyoutoreplacedozensofburntoutlamps(atacostofcloseto
$150,000)andareonlywarrantedinmostcasesuptooneyear,andthereplacementlampsaretypicallyonlywar
rantedfor90days.CineMassiveDisplaysdeliversacomprehensive3yearwarrantywitheveryproductdelivered
andcanbefurtherextendedto5yearsifdesired.WithaCineMassiveVideoWallyouwillneverhavetorealign,
recalibrateorreplacedefectivebulbs,filtersormovingpartsofanykind.CineMassiveVideoWallsarebuiltfor
true247Uptimereliability.Simplyturnitonandthatshouldbeitforthenextseveralyears,24hoursaday,7
daysaweek.

Reliability CineMassive:Flawless Projection:Problematic

Projectionsystemsarebuilttofail.Vendorsknowtheirlampsandfilterswilldieoutandmakeahandsomeprofit
sellingreplacementitems.Withaprojectionsystemyoushouldexpecttoreplaceeverylampinyourarrayabout
every8months.Deadbulbsareexpensive,cantakedaysorweekstoarrivefromtheothersideofthecountry(or
theworld),aretimeconsuminganddifficulttoreplaceandaconstantconcern.Imaginehavingabigblackholein
yourscreenbecauseyouranoutofreplacementbulbs.

CineMassiveVideoWallsusenomovingpartsandareengineeredfor247reliabilityfor5yearsormore.Ifapanel
isdamagedyoucansimplyswapitoutwiththereplacementincludedonsitewithinminutes.

Price CineMassive:Accommodating Projection:ExcessivelyExpensive

Theupfrontandmaintenancecostsofprojectionsystemscanbe5,10or20timesthepriceforacomparableCine
MassiveVideoWallwithidenticalresolutionandinformationvisualizationcapability.Projectionsystemsmainte
nancecostsaloneofteneclipsethetotalcostofownershipoftheCineMassiveVideoWallequivalent.

Gaps/Bezels CineMassive:7.2mm(combined) Projection:~1mm

Duetothecomplexityoftheirdeploymentandthefragilityoftheirhardware,projectionbasedsolutionsarecon
stantlyvulnerabletoprojectiondriftandscreendriftthatcanquiteeasilyproducedisruptionsinthefinalimage.
Evenatitsbest,manyprojectionbasedsystemsstillareforcedtomaintainagapbetweeneachprojectioncubein
ordertotrytopreventtheimagefromdrifting.Theendresultisanextremelydelicatestructurevulnerableto
failureandmisalignmentwithapermanentseambetweeneachindividualprojectionscreenthatiscomparableto
thebezelsinaCineMassiveVideoWallwhilecostingmorethan10timestheprice.

TheBottomLine
TheHiddenPerpetualExpenseofProjectionSystemsandenormousupfrontcostmultiplesmakeLCDVideoWalls
anobviouschoice.Therazorthinmarginbetweenpanelscomesatasubstantialcostsavings,dramaticallyin
creasedreliabilityandflexibility.YourCineMassiveVideoWallwilldeliverunsurpassedcontrast,brightnessand
overallmaintenancefreeperformanceforyears.Simplyturnitonandthatsit.CineMassiveVideoWallsarean
obvious,costeffectiveandfullfeaturedchoicesuperiorinalmosteveryrespecttotheoverpricedprojection
basedalternatives.

CineMassiveLCDVideoWallshavenomovingparts,requirezeromaintenance,lastforyearsunderfullwarranty
coverage,areviewablefromanywhereintheroom,underanylightingconditionsandatanyresolution,including
trueHD.Ourvideowallsdelivertrue247missioncriticalreliability.ChooseCineMassiveDisplaysVideoWallsand
youwillenjoythereliabilityandperformanceonlyaprofessionalgradeLCDvideowallcandeliver.