Advance technology plays a vital role in the daily life of people and one of the most

useful and in demand machine is computer units and accessories but since not all people can
buy their own computer, they can acquire it at lower cost or just a piece of coins and it is
through rentals.
To our dear adviser, panelists, co-researchers, ladies and gentleman a humble morning
/afternoon.
Lbr enterprises as our main subject for this presentation are one of the various
establishment offering machine rentals and other related services. The name lbr enterprises
was derived from the initials of Mr. Leonario B. Ranos, the husband of the owner Mrs. Juliet O.
Ranos , A sole proprietor.Lbr enterprises started with a beginning capital of P 5,000.00 and a 5
units of computer only way back June of 2003 and become the leading and pioneering of Ink
Ribbon and other refilling station. Expanded internet rentals in March 2004 and by November
of the same year put its branch in Tuguegarao City Cagayan. At present, Lbr enterprises is
located at Heritage Bldg, along maharlika highway Malvar Stgo. City. It offers products and
services as follows, Ink refiller machine or simply the printer rentals and continuous ink refill,
and Internet Rentals. They also accept T-shirts printing, mugs and magic mugs printing,
tarpaulin printing and invitation letter or cards for all seasons.

We conduct the research at Lbr enterprises to gain information that would enrich our
knowledge to our career.
The scope and delimitation of the study are operation on management aspects,
marketing aspects and an audited financial statement for the year 2010 and 2011 only.
Lbr Enterprises envisioned to be the first and the best provider of latest services and
advanced technologies at the most affordable cost that would contribute to the conveniences,
welfare and progress of every individual and to different establishments among the region.
Lbr Enterprises formulate the following missions for the betterment of the establishments
operation;

o To ease difficulties of individuals in searching by offering the fastest and easiest access
of internet connection.
o To offer services that would ensure for the desired satisfaction of customers.
o To contribute the enhancement of technologies in the society

Lbr enterprises have 7 workers composed of 1 cashier with 3 staffs and 1 IT head with 2
technicians. To have an effective and efficient worker, the management have standards of
qualification for every position.
Furthermore, the workers are availing insurance benefits like SSS and Philhealth. LBR do
have a policy of No work No pay.
Perhaps, the enterprise is renting a commercial space with a total land area of 76.80 sq. m
for P 15,000 per month.
Lbr enterprise has an average utilities expense per month composed of Electric Bill of P
11,000, water bill of P 370 and telephone-DSL of P 5,500.

Lbr enterprises do compliance with legal requirement such as:
Bureau of Internal Revenue
Certificate of Registration
Certificate of Business Name Registration
Mayors Permit
Certificate of Qualification
Certificate of Exemption from Audit Investigation-as of 2005 issued September 1,2008
Tax-mapped
Phil health mapped
Business Certificate










Lets proceed to marketing aspect.

Lbr enterprises main target are student, private individuals, businessmen, private offices,
hospitals and banks.
In a business firm, one tactics to increase income is to minimize your expenses. Since Lbr
enterprises offers variety of services and little by little they are popularize and also start with
endorsing to friends and another meaningful way.
Lbr enterprises strengths are place, product, price, and people.

Lbr enterprises do have a totally perfect location and a perfect place to stay in. it is near
on school such as University of La Sallete High School department an AMA University,
near on offices and different establishments and it is along the highway, simply means
accessible to their target market. Lbr enterprises are clean, solemn and with a better
ambiance compared to its competitors.
Lbr enterprises do have high quality and branded and latest equipment supplied by the
Canon Marketing Philippines Inc. to be in their services offered and would result to a
good quality of services at a reasonable and affordable cost.

In spite of those services strength, Lbr enterprises is lack of product promotion, it has no
advertisement. That is why some of their services are unknown to market. Disconnection
location of DSL, blackout or absence of power and no stand generator these are their weakness
that would tend to their income to decline.
Typhoon, unwanted weather and fortuitous tragic events also disrupts the operation of the
business as one of the threat in a business.


Throughout the study we surveyed 40 respondents composed of students, employees and
consumers along and nearby the LBR enterprises as a basis for its market share in different
services and products offered. Some of them have the guts in the market for them to have their
customers loyalty.
Market share per services and product as are as follows;
First, printing services which has 3 competitors of Lbr named Espina, Fuentes and other
establishment that is based on the 40 respondents where Espina got 50% then Fuentes and
LBR made its 25% and others got 12.5% respectively.
Second,Internet Rentals and other services which among many competitors and establishments
offering it the Bahaghari and LBR got the guts in the market which is 37.5%, a 7.5% for Alpha
and Hi-5 consequently DQ Caf and others got the 5% respectively.
Then, Distributor of computer printer and consumable supplies, the market share for Lbr is
composed of 10% as of now because they are just a distributor of canon marketing compare to
the 45% of enigma, 30% of octagon and 7.5% of aurora computer and others for they have
offered different brand of the said product.
Lastly, Printer consumable supplies with printer rentals that of LBR got the 95% for it among
those enterprises it was only establishment who offered it and others got the excess of 5%.

On the financial aspects.
The researchers were provided with an audited financial statement of the owner, Mrs.
Juliet O. Ranos, or her Statement of Assets, Liabilities and Networth (SALN). Through the
(SALN), we come up to the comparative statement of financial position as of December 31, 2010
and 2011 and the income statement of each year. As a result, we determine the solvency and
liquidity, working capital, debt ratio, equity ratio and debt to equity ratio of the business.

First is the current ratio, the most commonly used measure of short-term solvency,
because it serves as a single indicator of the extent to which the claims of short-term creditors are
covered by current assets. In year 2010 the current ratio is 16 is to 1 and 43.46 is to 1 in 2011.
That in year 2010 lbr enterprises has P16.00 available current assets for every P 1.00 current
liability liability and P43.46 available assets for every P 1.00 current liability for the year
2011.This means that the enterprises appears to be liquid, since it has more currents assets to pay
its liabilities.

Second, working capital which means it is the total amount of assets used in the operation
of the business. It is the difference of current assets over current liabilities. In year 2010,the
working capital is P883,406.30 and P2,001,597.65 for the year 2011. There is an increase of
P1,118,191.37 due to the increase in assets.

Next, debt ratio measures the proportion of funds provided reveals by creditors. It reflects
the percentage of total assets that are finance with debts.Of the total resources in 2011 operation,
the analysis reveals that 2% has been provided by creditors, the reduction of debt ratio in year
2011 against 2010 operation may indicate that Lbr has not relied heavily on funds supplied by
creditors.
Then, Equity Ratio determines the proportion of resources provided by owners of the
business firm. The equity ratio presents the financial strengths of the business because it provides
the margin of safety that the company affords to creditors. The equity ratio of LBR in year 2011
may be interpreted as follows: for every peso of the companys total assets, the owner provided
99 cents while the creditors supplied 1 cent. The trend in equity ratio may indicate that the
company is not highly dependent on creditors funds in financing it operations for year ended
2011 and even in 2010 performance since more than 50% of the resources are provided by the
owner.
Lastly, Debt to Equity Ratio measures the proportion of debt and equity in the capital
structure of the company. The measure will also indicate whether the company favors risk in its
capital structure. The debt to equity ratio in 2011 has decreased against the 2010 operating
performance. This trend may indicate that in 2011, the owner provided more funds in the
business. In simple terms, the debt to equity ratio may be read as follows; in 2011 for every 1
peso provided by the owner, creditors provided 1 cent whereas in 2010 operation, creditors
provided 2 cents for every peso provided by the owner.

As a service provider, LBR enterprises are concerned with the public welfare especially
through their customers. Through their internet computer rentals, they can help people who
cannot afford to buy their own computer, laptop and to internet access such as private individuals
and students on their research, school papers, in searching a job, for communication abroad, for
entertainment and more. Through their printer rentals and ink refilling toner, they can help not
only individuals but other companies as well as banks, hospitals and a lot more. In this case, they
can help companies for their conveniences or save time in printing documents because they are
the one who delivers and checks the printers on the particular companies. Since LBR enterprise
is one who offers an affordable cost they can help companies in minimizing expense.
As an establishment, LBR enterprises can help to the society by giving a good
employment to people with a good salary and other benefits such as SSS and Phil health. This is
a law abiding establishment. It has a permit and Licensed to operate and responsible tax payer.
LBR enterprise is not only for profit but for the convenience of public welfare and for the
development of our economy and to our society.


In reality not all guidelines of different aspect are met, so as the researcher go beyond of
the study of the operation of the entity, the researchers found out some inconsistences that the
entity should pay attention.

The researchers give some recommendation as we go in our study such as;
LBR Enterprise should have an advertisement so that all of their products and services
would be known to the market that would result to be more profitable and at the same
time to gain more customers.
They should have knowledge to their competitors to formulate a good marketing strategy
and tactics to beat competitor.
Since LBR is quite profitable they should offer some promos and discounts to attract
more customers and this would result to profitability.
Moreover, LBR has no published mission and vision, the researchers recommend mission
and vision of the company.
LBR should have an arranged record in every single transactions (e.g in acquiring goods,
expenses that was incurred and income that was earned)

Finally, LBR Enterprises is said to be profitable and can stand alone on its finances to its
operation without fully depending on creditors. Even it has a small place it can manage its
operation in a bigger sense. Behind the profitability of the business which is the asset of the
enterprises it has skilled and trusted employee and at the same a good governance of the owner.
The good choice of business and demandability of the products and services tend to be the
business success. As they go on they are looking forward to serve and provide every people the
good quality and its affordable goods.