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A2 Media Ashley Hamilton

Film Posters Analysis


A film poster is a poster that is used to promote the release of a new film to an audience, with the
purpose of enticing them to go and watch the film. Different variations of the poster will sometimes
be released to appeal to the largest audience possible. For example, different posters of different
characters may be made to appeal to different audience members who like specific characters.
Posters usually contain things like images, logos, people who were involved in the film, like actors
and directors, and the release date.
Ghostbusters






















The poster doesnt
contain any
information on what
the film is, who is
involved, or when it is
released. The poster
only contains a single
phrase, gripping the
audience into
wanting to find out
what the poster is
advertising, and
entices them to look
forward to the
summer.
The ghost in the stop
sign is in the centre,
and is the centre of
the audiences
attention. The red is
the only vibrant colour
on the poster, in
contrast to the black
background, which
makes it stand out to
the audience and
grabbing their
attention. The logo in
the centre also
indicates that ghosts
will be the main focus
of the film.
This is a form of a
teaser poster. Similar
to a teaser trailer, the
poster purposefully
doesnt reveal too
much information on
the film to engage
their audience and
keep them interested.
As the logo stands
out, the logo is
remembered by the
audience, and
becomes easily
recognisable. When
future films were
released, the logo
became iconic, and
was instantly
recognisable by the
audience.
A2 Media Ashley Hamilton



Captain America: The Winter Soldier























The poster is a
teaser poster, not
giving the title or
any information
about the film, only
the release date.
This encourages
the audience to go
and watch the film
to find out more.
Fans of the films or
of Captain America
in general will
recognise the
iconic shield that
the superhero has,
meaning that they
instantly know
what the film is.
This gives the fans
of the films an
insight. The
audience who are
not familiar with
the films or
character are
enticed by enigma,
as the character
has his back turned
and face covered,
which makes the
audience want to
watch to find out
who the character
is.
The character is at
the centre of the
poster, making them
the centre of
attention and
indicating that they
are the main
character. They are
the only character on
the poster, indicating
that this is the
character that the
audience should
support and connect
with in the film.
The character is
positioned in the
centre with his legs
slightly apart in a
slightly triangular
frame. This makes
the shape of the
letter A, which
represents the main
characters name,
Captain America.
This is a convention
some posters use,
where there are
hidden messages or
images that are
relevant to the film,
sometimes to give
the audience more
information or
insight.
The backdrop of the poster gives the audience an idea of
the setting of the film. The background gives the audience
an idea of the genre, as action is revealed by the jet and
there is also elements of sci-fi with the hovercraft. If any
audience members live in the area shown, the poster
targets and appeals to them, further encouraging them to
take interest in the film.
The poster uses social media
to try and reach out to its
audience. They appeal to
audiences who use social
networking sites, as well as
promote the film when
people post about it.
A2 Media Ashley Hamilton
Inception

























The characters in the
film are placed at the
bottom of the screen.
This is odd as it breaks
the rule of thirds,
which ties in with the
confusion and the
breaking of reality.
The main character is
placed in the centre
facing the camera,
indicating that he is
the main focus of the
film, and that we
should connect to that
character.
The setting of the
poster confuses the
audience, as it doesnt
seem like it is reality.
The confusion of the
audience fits with the
theme of the film, as it
contains a lot of
confusion within it and
the defying of reality.
This gives the audience
an idea of what the
film is about.
The title is a vibrant
red, and stands out
from everything else.
The title will catch the
audiences attention
due to the dull colours
surrounding it.
The slogan Your mind
is the scene of the
crime gives the
audience an insight
into the plot of the
film, indicating it is
psychological in some
way. This is a common
convention of film
posters, in which then
slogan/phrase on the
poster gives the
audience some
indication of the plot.
The poster has
information on the cast
of the film, as well as
general information,
such as the release
date. This is a common
convention of film
posters. The name
Leonardo Dicaprio is
the largest cast name,
standing out the most
to the audience. This
means that the name
catches their attention,
and fans of the actor
will be encouraged to
watch the film.
The film poster contains information on the directors previous
works. It tells the audience that the director also directed Dark
Knight, which appeals to people who enjoyed that film. If
people enjoyed Dark Knight, they will be more enticed to watch
this as well.

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