INTRODUCTION

A. HIGHLIGHTS OF THE FEASIBILITY STUDY

Name of the Business
The name of the business is Conseratoire Des Ta!ents
Des Arts Du S"e#ta#!e which is Fren#h for Conserator$ for
%erformin& Arts Ta!ents.
LOGO OF THE CONSER'ATORY
Form of the Or&ani(ation
The Conseratoire Des Ta!ents Des Arts Du S"e#ta#!e
will operate as a conservatory style school, offering
different courses or classes in performing arts, and will
be owned by partners who will be hands-on in the running of
the conservatory.
CONSER'ATOIRE DES TALENTS
DES ARTS DU S%ECTACLE
Business Des#ri"tion
In this new age, the youth of today does not only
pursue traditional careers in, for example, accountancy,
law, medicine, or computer science but now, it is also
acceptable to older generations to pursue careers in music,
such as jazz and rock, dance, such as ballet, and acting,
on stage or off of it.
There is also the issue of parents not wanting their
young ones to waste away their vacation periods doing
nothing at home or at another place such as their
grandparents. o these said parents enroll their children
in summer classes of music, dance or acting.
!erforming companies who travel and promote their
latest collaborations also need venues to perform while in
a certain area such as the city of "aguio.
#lso, the performing arts community all over the
!hilippines is growing. This community would need certain
products and services that would boost confidence among
performers and would make performances believable. !roducts
like costumes which are either one-size fits all or
measured for one specific performer
#s such, the establishment of Conseratoire Des
Ta!ents Des Arts Du S"e#ta#!e is mainly because of the
above mentioned factors that were brought about by the
changing times. The conservatory will deliver services in
the form of classes that will one day be worthy of a career
for students who are looking for one or for satisfaction of
parents who will not let their children waste their time
doing nothing all the while letting the kids have fun. $or
performing arts companies who are traveling, Conseratoire
Des Ta!ents Des Arts Du S"e#ta#!e offers the use of the
organization%s theatre at an arrangement. #side from these,
Conseratoire Des Ta!ents Des Arts Du S"e#ta#!e offers
products and services for performers to avail of like
making of costumes and the like.
'ision
# dynamic and progressive performing arts school
managed and owned by dedicated, responsive and energetic
partners that caters to the need of the performing arts
community and also to raise the &uality of performing arts.
)ission
Conseratoire Des Ta!ents Des Arts Du S"e#ta#!e aims
to provide a uni&ue, diversified, specialized, challenging
and integrated, but also fun performing arts education
designed to produce competent graduates who will be able to
compete in the grueling world of performance execution.
O*+e#ties
'. !repare theatre and music students for professional
careers in performing arts.
(. !rovide conservatory-style training for promising
students and engage them in a range of professional
practices such as performance competitions and ensembles.
). !rovide nurturing instruction that encourages emerging
artists to explore and expand current methodologies.
*. +nlighten students about theatre and music as essential
points of access to verbal and non-verbal forms of
communication and artistic expression.
,. !rovide education that values artistic integrity,
discovery, self-discipline and process.
-. upport the conservatory%s commitment to diversity by
exposing students to performing arts traditions from
around the world and by emphasizing the changing role of
the arts in an increasingly globalized community.
.. /reate student and faculty work that engages evolving
audiences, emphasizing the interconnectedness of art and
humanity.
0. Instill in the student the value of different ideas,
perspectives, cultures, and viewpoints.
1. +nrich the culture of the conservatory%s neighboring
communities with plays, concerts, and other performances.
'2. !roduce artists who will engage as leaders and
collaborators in projects and institutions that enrich
the culture and enhance the &uality of life in the
society.
Sour#es of Fun,s

The sources of funds for the operation of the
conservatory will be from both inside and outside sources.
The inside source would be from capital contribution
of partners.
3utside funding will be coming from borrowings from
loans from financing institutions such as banks or money-
lenders, and tuition fees, which includes down payments.
A. E-ECUTI'E SU))ARY
.. )AR/ET FEASIBILITY
The marketing study is a tool to determine the
demand of performing arts school or center in "aguio
city. It will also help in determining the services, in
the form of classes, to be provided, the target market,
the marketing strategies to be adapted and the
advertising strategy.
"aguio being a premiere tourist destination spot as
it is the summer capital of the !hilippines and the
education center of 4orthern 5uzon will be a big help in
the success of a performing arts center. This is because
besides the students that will be benefitted when a
performing arts center is established in "aguio /ity, any
performances or ensembles put together by the said
students and their instructors will greatly boost the
city%s tourism potential to a new level.
The market study shows that there are two factors
which affect the market. These factors are internal
factors, which include location and management of the
conservatory and its employees, and external factor,
which just includes the state of competitors.
The market study also shows the existence of
competitors that can contribute to the success or failure
of the proposed center for performing arts.
0. TECHNICAL FEASIBILITY
The technical study discusses the products and
services of the performing arts center which include the
products like costumes and lessons in ballet and musical
instruments.
The technical study also covers the skeletal
structure composing of the location, the timetable,
maintenance, e&uipment, furniture and fixtures, supplies
and the development needed for the performing arts
center.
#lso, the technical study shows the different
processes that are included in the operations of a
performing arts school like enrolment, budgeting of the
school%s funds and other minor transactions such as
payment for the bills.
1. FINANCIAL FEASIBILITY
The financial feasibility of this project presents
the entirety of the financial information of
Conseratoire Des Ta!ents Des Arts Du S"e#ta#!e.
2. SOCIO3ECONO)IC FEASIBILITY
The proposed performing arts school will be in
support of "aguio /ity%s educational as well as economic
expansion and growth.
4. )ANAGE)ENT FEASIBILITY
The proposed performing arts school will adapt a
management structure based on the management structure of
a school which is under partnerships of owners.