SWOAT analysis

Strength



1. Wide range of financial products

2. Successful implementation of Insurance broking model

3. Online portals successful branding as 5paisa.com

4. Have over 2500 offices in India in over 500 cities

5. First Indian brokerage house to get membership of Singapore Exchange

6. IIFL has been awarded the Best Broker, India , Most improved brokerage,
India , Fastest Growing Equity Broking House


Weakness



1. High risk exposure as seen by conservative population

2. Less emphasis on advertising causes lack of brand visibility



Opportunity



1. High income urban families

2. More penetration into the growing cities



Threats



1. Stringent Economic measures by Government and RBI

2. Entry of foreign finance firms in Indian Market










Market position



IIFL (India Infoline group), comprising the holding company, India Infoline Ltd
(NSE: INDIAINFO, BSE: 532636) and its subsidiaries, is one of one of Indias
premier providers of financial services.


IIFL offers advice and an execution platform for the entire range of financial
services covering products ranging from loans, wealth management, asset
management, insurance, fixed deposits, investment banking, equities and
derivatives, commodities, Government of India bonds and other small savings
instruments.


It owns and manages the website, www.indiainfoline.com, which is one of Indias
leading online destinations for personal finance, economy, corporate updates
and equity and commodity-related updates.


The company services 2.1 million customers with a team of 14,000 employees in

3,820 business locations present in eight countries.



Credit and finance

The facility is offered by subsidiaries India Infoline Finance Ltd and India Infoline
Housing Finance Ltd. The diversified lending portfolio includes home loans,
healthcare finance for medical equipments, SME and trader loans, secured loans
against gold jewellery, commercial vehicle financing, property loans, and capital
market finance secured against securities. In FY13, this segment posted an
82.10% year-on-year growth in revenues at Rs. 17.37bn. The high quality loan
book of Rs. 93.75bn as on March 31, 2013 is backed by strong capital adequacy
of over 20% well above the stipulated 15%.










Private wealth management

In an increasingly unpredictable world, there is greater investor need for a
comprehensive wealth management solution as opposed to disparate services.
Under this segment, IIFL Private Wealth offers advisory services to high net
worth individuals and corporate clients. It manages over Rs. 400bn of assets
under advice on a client base exceeding 7,000 families.




Financial products division

The Group distributes a range of financial products like insurance, mutual funds,
National Pension Scheme, bonds and debentures through its extensive
distribution network. The company is a leader among non-bank promoted entities
in the distribution of life insurance and mutual funds. For FY13, annual premium
mobilisation stood at Rs. 3.2bn.




Asset management

The business was launched in 2011 with a unique proposition. The maiden
scheme was, and still is, the lowest cost Nifty ETF in India. A total of six schemes
have been launched, including four close-ended debt schemes and two open-
ended equity schemes. Total Assets Under Management stands at Rs. 3.27bn as
on March 31, 2013.




Equity, commodities and currency

Though the contribution to revenues is less than 15%, IIFL Group continues to
remain a leading online and offline broking as well as advisory services provider
for cash and derivative segments directed at retail and institutional clients. Over a
decade, the company has created a brand marked by informed research,
systemic uptime, transaction speed, cutting-edge technology, extensive footprint,