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CHAPTER 1 INTRODUCTION
The Internet has opened up new opportunities for companies to market and
sell their products online. In the early days of Internet marketing and still
some of the more widely used methods are Pop-ups and Banners. Earlier
perceived as irritating and more or less ignored. With this in mind, marketers
addition to the traditional methods. Eventually, when the trend of blogs and
Because of the new possible forms of marketing online, and due to the
on sites such as blogs and communities are more positively perceived upon
among Internet users. In some cases, this has been examined in relation to
whether or not the tailoring of advertisements had more effect on users, and
users of Internet blogs, the study became more focused on communities and
forums. The survey was placed on three communities within current areas of
the theoretical chapter, and was used for the analyzing of the data. The
results indicate that a majority of the respondents are more positive towards
mediums. The findings also show that a majority of the respondents are
a dislike towards them. However, the male respondents have a more positive
were more regarded upon, the most common response was due to these ads
It started with the onset of globalization in India during the early 1990s. The Indian
firm stage for liberalization and privatization. Part of this initiative included the process of
promoting India as a major destination for the ITES sector. This has finally paid off.
ITES:
outsourcing is the arm of ITES, which facilitates delivery of services through the use of
information technology. ITES services are diverse in nature. It's easier to understand by
segregating it as customer interactive services and back office operations for remote
customers. India based service providers can deliver services in diverse areas such as
ranging from customer care, call centers and claims processing to medical transcription,
and management of the process from the customer (offshore) to India-based service
provider in order to deliver service to remote areas through telecom and Internet medium.
Sensing its advantages, host of fortune 500 and fortune 1000 businesses of all sizes have
set up their own BPO units or have outsourced to Indian firms to reap the advantages of
this.
The internet as we know it took off during the early 1990s, when the World
Wide Web (WWW) protocol was invented, and has since then become
and major parts of Europe and Asia. Around 1.3 billion people were
estimated to use the Internet at the end of 2007 (Internet world stats, 2008).
world’s Internet users. While the less developed countries show a very low
seven years (Internet world stats, 2008). Ever since the creation of the
areas like marketing and customer relations (Taylor quoted in Wright, 2006).
This medium opened up the doors for the conditions of conducting business
average computer user might not have been able to use the Internet as we
use it today. With the arrival of easy-to- use web browsers, this medium went
massive multimedia tool on a global scale. Some early speculators like Hein
due to its interactive nature. At that time, the most used marketing channels
still spent many billions of dollars each year on Internet advertising with
The on line marketing is passing through the best situation in its history.
than ever before, with the result that some of the traditional methods of
doing marketing and buying the products have become obsolete. The present
believe in the same philosophy followed by the on line industry. Though the
like fast life, increased competition, globalization, IT revolution etc. The past
15 years have witnessed major changes in the marketing industry and its
process of execution. Every day some new techniques come out or a new
relation with production and other related activity but they are very famous
for on line marketing service provider, like Amazon.com, msn etc. These all
are such agencies which play a role of mediator between company and client
and facilitate the on line marketing. These all situations with faster
communication and timely delivery system have proved on line marketing the
technologies, taste and preferences, fast life etc. prove it that a glorious
there are abundance of new technologies, software’s and other tools to make
inclusion and other facilities the industry has a prosperous future. The
Internet, website, blog and portals have given a new dimension to the on line
marketing, the combination of all the services in our country as well as all
around the world has proved a track record in the field of latest services
elevated levels. The Indian consumers are said to be the 25 percent of the
and updated technologies in the near future, the industry of the country has
been showing the better response, said the survey. A majority of the
corporate employees, business persons and other such person who are not
having enough time to visit market physically prefer to go with the on line
industry should focus on not only the quantity of the services but also on the
Globals Inc is a multi national company founded in the year 2000 by Mr. Suhas Gopinath at
the age of 14 years at California, USA. Globals offers cost effective world class quality
solutions in web, software, mobile and multimedia. Globals has established offices in more
than 11 countries. Till date Globals has served more than 200 clients worldwide. They
always placed quality over quantity, mind over machine and unity over uni-opinion. The firm
is one of the few places on the earth where egoistic thoughts are out of question. There is a
lot of enthusiasm among the members to perform. This makes our work more streamlined
The focal point of the firm is to provide a global arena for the youngsters to perform at the
corporate and the industry level giving emphasis to the skill sets of the individuals than their
academic qualifications.
We believe in doing things through proper channels for optimum results. Nothing else
would explain serving more than 200 clients worldwide. We at Globals understand we have
miles to go before even looking back. Hence we do not rest on our prior laurels. Laurels
come and go, progress is the only thing on our minds, and will be the same for the time to
come.
Globals Inc believes in teamwork and this makes our work more streamlined and solutions
Globals pvt. Ltd. is growing at 200% every two years the entire organization is custom of
his and works diligently at delivering customer satisfaction. It is partner of toys for many
organizations for all their daily works and calculations. Globals pvt. Ltd. keeps moving
forward at a faster pace, absorbing and assimilating technology, constantly identifying new
avenues of and building a loyal base of satisfied customers. Thanks to its many successes.
Globals pvt. Ltd. is today a trusted numerous large organizations, an excellent track record
RAMAIAH INSTITUTE OF MANAGEMENT STUDIES MBA (II) MKU 2008-10 Page 13
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of customer acquisition and retention. Over the years it has
Globals develop cost effective, innovative world class quality solutions and products for a
number of well-known companies from small to Fortune 500 companies. Our experience
with these clients has taught us how unique the needs of individual companies really are,
and hence we consider every company as distinctive with a non-generic focus. Due to our
strict NDA with our clients, we may not be able to disclose the case studies on our client
projects, but for your reference we have listed out few of our featured clients:
• Edunar UK
• Government of India
• Opalesque.com, Germany
• VC4G.com
While it’s true that a talented programmer in the US will be in the higher range, the actual
cost to company for every employee is substantially more. In addition to the salary, every
company needs to make other statutory payments for each employee. In addition, for each
role, there will be other infrastructure costs such as hardware, software, utility and space
In the case of our team of programmers, you will not require all services on a continuous
basis. In a typical project, the analysis, architecture and design takes up approximately
15% of the time in terms of effort and costs approximately 20% of the total cost, project
management takes up approximately 20% of effort and 28% of cost, and development and
testing takes the remaining 65% effort and 52% of the cost.
On the whole, a 12 man month project that would take approximately a year for your
programmer in the US (costing you about $100,000) can be completed in about 6 months
IT Consultancy
IT plays a vital role in business strategy, but with technology developing so rapidly, and so
many complex options available, it is difficult for you to plan your IT investment. Our IT
Consultancy provides practical, jargon free advice to help clients steer a course through
this fast changing and often complex area. Globals’ IT Consultancy team can help you to
unleash the true potential of your organization’s investment in IT, by offering independent
We will help your organization to develop a pragmatic and realistic IT strategy which
defines where you are, where you need to be - and how to get there. This strategy will
ensure that you have a clear, shared understanding of what is to be achieved, and the
benefits that the more effective use of information and technology can bring to your
organization.
we will help to ensure that you find the right procurement solution to your business
even fully outsourced solutions. Our role is to help you to obtain the maximum benefit for
your IT investment.
Information Management
The information in a business is the cornerstone of its success. We can help you to realize
the full potential of your information assets, through the innovative deployment of customer
Offshore Development
Globals provides scratch-to-end application development and support services under its
its clients’ software development needs through the complete lifecycle - including the
requirements analysis activities. Globals offers powerful solutions in the fields of Web
development and application integration; our solutions cover a range of industries including
financial services, ecommerce, healthcare, aviation, manufacturing and media. With our
Our globally acclaimed process allows you to quickly and effortlessly transition your
business requirements into effectual solutions. We develop our solutions after going
through a “tried & tested” process that starts with gaining the knowledge about your
existing systems. During this phase, our team examine into client business to get a better
insight into the current end-users and the current application. This ensures that user
CHART:-
IT Department
At Globals, we are clear that Web Development is first and foremost about
acumen and technology converge. That is why our business focus addresses
business models.
multiple components. The solution for the networked business is the portal.
This includes:
includes all critical elements like user experience, technical architecture and
application development.
B2B Integration
partners
data.
e-Scola
e-Scola is a patented web based package developed by Globals Inc to bring out first-class
school management system which helps parents to trace the student's activities in the
school including his attendance, marks, etc. The staff can instantly notify about the
student's attendance, scores or fees to the parent through E-mail or SMS* through this
package.
e-Campus is a generic, one size fits all automation tool aimed at reducing the chaos in an
Institution arising due to lack of one shop of information. We have integrated all the general
modules of an Institution and have brought out a holistic Management system. The
PACSOFT 19%
BLACKBAUD 23%
OTHERS 47%
█ Meeting with the client and explaining them about the product.
This training has helped me a lot in understanding the outside world (i.e
Corporate world) I also come to know the real meaning of the word
‘MARKETING’. There were both positive and negative experiences during the
█ Learn about the customer’s requirements, customer’s mind set and how to
convince them.
Apart from the above mentioned positive experience I faced certain problems
█ It was quite difficult in the beginning to cope up with both college studies
and job
█ Initially it took some time to understand the process of sales opening and
services to the customers. I have also given initial training to the fresher’s
The research is conducted to find out customer satisfaction among existing customer of
Globals Pvt.Ltd.
To assess the extent to which the customers are satisfied with our services.
To know the reasons from the customers why our company is not able to attract clients
SOURCE OF DATA
b) Secondary data
Primary data are the first hand data collected from the customers directly. It is original in
The method used to collect the primary data was Survey Method. The survey method
includes a structured questionnaire that was given to the respondent or the customers.
can be used for research. These data are the data, which has
Sources of data
Sample Size
The sample is the sub set of the universe of which we want to do the study. We cannot do
the study of the entire universe so we collect the data from the small sample, which is
chosen randomly, but it should represent the universe so that we can get the optimum
response out of it. We interpret our database of the response from such sample.
Table 4.4, 1 is showing whether clients were able to attract on line marketing for
RESPONDENTS
PERCENTAGE
(%)
YES 33 33%
NO 67 67%
INTERPRETATION :
the on line marketing business. Though the no. of ‘yes’ is two times less than the no. of
‘no’. But one-third acceptance is also not a bad sign and it can be converted in to 100% by
TABLE 4.2,2 IS SHOWING WHETHER CLIENTS ARE SATISFIED WITH THE SYSTEM
OF APPROACHING
RESPONDANCE
NO 78 78%
From the data we can say that the system of approaching to new customer
by our company was not appropriate. Only 22% are agreed with the
company process that’s why it was unable to attract the new customer for
Though the no. of ‘yes’ is more than three times less than the no. of ‘no’.
But one - fourth acceptance is also not a bad sign for a company which has
entered the market just three years back and it can be converted in to 100%
RESPONDANCE E%
YES 42 42%
NO 58 58%
Data shows that no is 58 % while yes is 42 %. From the data we can say
that the features and services provided by our company was up to some
good level but it was unable to serve the purposes of the customers in
and no is 58%. It shows that features and services are almost acceptable
WITH US OR NOT
RESPONDANCE %
YES 49 49%
NO 51 51%
Data shows that no is 51 % while yes is 49 %.From the data we can say
that since the features and services provided by our company was up to
services.
RESPONDANCE %
YES 59 59%
NO 41 41%
Data shows that no is 59 % while yes is 41 %. From the data we can say that our
prices are affordable to more than 50% people But it should be100% that can be done
BRAND
RESPONDANCE AGE %
YES 23 23%
NO 77 77%
Data shows that no is 77% while yes is 23 %. From the data we can say that our brand
is not so popular only 23% people are favoring our brand which can be gain by
The problem of the research is to find out the efficiency of our product among the
customers to generate the demand of online marketing. With the analysis of the data we
• It has been found that the price of our product is economical and it is
• The quality of product and services are almost good but it need
• The satisfaction level of the customer is not upto mark so the company
• The retaining level of customers with our product is 50-50 according to the
d) I came to know what exactly company needs quality of work or quantity of work
to be done or both.
CONCLUSION
industry. I got an exposure to the corporate world. I learnt how to deal with people
• I did my project work through which I learnt many things like how to conduct
research and survey, how to communicate with the respondent or clients and how to
analyze the data. I also came to know what are the factors that influence the
consumer’s behavior to go with our product as well as the prevailed situation around
the market.
product and services are good but not so to fit for the customers need and our brand
is new. Due to that the customers are not ready to continue with the product and
RECOMMENDATION :
• The company should first analyze the need and wants of the customers before
• The company should show the demo of the product to make them sure what would
• The company should take care of the quality of the product and improve the
• The company should provide some additional features than the customers
demand.
QUESTIONNAIRE
NAME: ……………………………………..
TELEPHONE NO…………………………..
Website Design
Flash Work
Graphic Design
Web Portals
A. Yes
B. No
appropriate?
A. Yes
B. No
B. No
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BIBLIOGRAPHY
RECOMMENDED BOOKS
International Limited.
NEWSPAPER
• TIMES OF INDIA
• BUSINESS SATNDARD
WEBSITES
www.globalsinc.com
www.erp.net
www.google.com