01.

Title

Business opportunities in Pambahinna area.

A study of recognizing potential business opportunities in Pambahinna area.

02. Background of the study

Businesses are the key to success in any country in the world. Business helps people to
live easily by providing necessary goods and services. The success of the business is to
identify the best opportunity in right the first time. Successful entrepreneurs are very keen
to identifying business opportunities.

Business opportunity consists of four integrated elements all of which are to be present
within the same timeframe (window of opportunity) and most often within the same
domain or geographical location, before it can be claimed as a business opportunity.
These four elements are:

• A need
• The means to fulfill the need
• A method to apply the means to fulfill the need and;
• A method to benefit

With anyone of the elements missing, a business opportunity may be developed, by

finding the missing element. The more unique the combination of the elements, the more
unique the business opportunity.

Pambahinna area is a rural village. Most of people are very poor farmers. The
Pambahinna area is situated between 80° 43’– 80° 49’ Eastern longitude and 6° 40’–6°
47’ Northern latitude. The study area is situated within the Ratnapura district of the
Sabaragamuwa Province and is located within 4 K.Talapitiya Pattuwa of the Imbulpe
Divisional Secretariat.

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This area is rapidly developing in Imbulpe divisional secretariat. In early one acre of land
was 10000-20000 rupees, but it has grown up to over 30000 rupee per perch at present.
Samanalawewa project (1986-1992) brought the first foot in developing this area. Roads,
hospitals, schools, electricity and other facilities build in that time. After establishment of
Sabaragamuwa University in 1991 brought new opportunity in development. There are
about 2000 students and 200 academic and non academic staffs are living now. Most of
them are coming from all around the country. This is the great opportunity people get to
start business. Because all students and staffs are have to fulfill their requirements within
available resources.

Students and others have faced many difficulties in fulfilling their requirements. This is
the main study area of research. Why people have not identified that they have
opportunity to provide facilities to them and earn profit.

One research has done in Recreational potential of the Belihuloya – Pambahinna area:

A study of the rational allocation of the geographic resources for Tourism Development
by K. V Deepani Edirisooriya Menike. She has identified that The Belihuloya-
Pambahinna area is very important tourist transit zone for domestic and foreign tourists
who traverse the hill country and south coast areas. This area could be used as a stopover
destination or for short holidays. . However she reviled that, the socio-economic conditions
prevailing in the area prevent any enterprising venture into the tourist industry - what
with low-income levels and average rate of literacy. The apparent disregard by the
authorities aggravates the matter.

This research covers only a potentiality about tourism sector. It is also a part of one
business opportunity prevailing here. This research is going to potentiality of all business
opportunities in Pambahinna area.

03. Research problem

What are the potential business opportunities in Pabahinna area?

A study of recognizing potential business opportunities in Pambahinna area.

04. Objectives

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04.1 Primary objective

Primary objective of this research is to examine potential business opportunities

in Pambahinna area.

04.2 Secondary objectives

• How long entrepreneurs have identified business opportunities.

• To identify what barriers are exist to identify those opportunities
• How much they are capable to provide services to customers.
• To built up good relationships with villages.

05. Methodology

Since this area is very rural area but have very essential resources which not yet been
used. There for as a first step I am going to do a SWOT analysis for the area. That wills
helps to identify potential resources, threats and opportunities.

The entire businessman’s in Pambahinna area are going to choose as part of population.
Because they have identified opportunities well and have real experience in being here.
Academic and non academic staffs of the University are also part of population. They are
knowledgeable and have various experiences. University students are experiencing the
different lifestyle here. They are the persons who felt this seriously when they fulfilling
their requirements. There for they also part of the population. Imbulpe Pradehiya Shaba
and divisional Secretariat officer are also including the population. As a government
bodies they are planning and implementing development activities in this area.

Purposive sample method is going to use under non probability sampling. Because it is
required to gather relevant information from knowledgeable experience people.
Interviews and questionnaire method intended to use.

Questionnaire will be use for gather information from university students. Because it is
easy to forward questionnaires to students. Semi structured Interview method is used for
businessmen, a university staffs and government bodies.

Further I am going to refer books, magazines, and other articles’ to gather secondary
data.

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After gathering relevant information from interviews, questionnaires and secondary data
collection methods, it is evaluate and analyze. After that I will be able to find out what
business opportunities available in Pambahinna area.

06. Limitations

Following limitations were encountered while carrying out this research which does not
permit this research to be very comprehensive as it could be.

• Lack of knowledge regarding business in people living here.

• There is no acceptable method for identifying business opportunities.
• Difficulty in obtaining relevant and updated statistical data
• Absence of data from informal sectors business

07. Organizing of chapters

Abbreviations

1.0 Introduction

I.I Background

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 I.II Definitions

I.III Methodology

I.IV Objectives

I.V Limitations

2.0 Results and discussions

3.0 Recommendations

4.0 Conclusion

References

Appendixes

References

http://en.wikipedia.org/wiki/Business_opportunity

Recreational potential of the Belihuloya – Pambahinna area: A study of the rational

allocation of the geographic resources for Tourism Development, K. V Deepani
Edirisooriya Menike,( 2005) Sabaragamuwa University Journal, vol 5