TRAINING REPORT

ON
NEW PRODUCT LAUNCHING
At
RITE BITE ROADSIDE BISTRO,GURGAON
Submitted to
MAHARSHI DAYANAND UNIVERSITY,ROHTAK
In partial fulfilment of the requirements for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
(INDUSTRY INTEGRATED)
(IVth Semester)
Submitted by
Name: Rajesh Kumar Ranjan
Regn. No.- 1!"#1#$$
Roll No .- 1#%1!%
SK&'ARK S()**' *+ ,-SIN.SS / 0.()N*'*1&21-R1A*N
3A'A4 5I)AR-.60 1-R1A*N 7)AR&ANA8
1
CERTIFICATE BY THE GUIDE
0his is to 9ertif: that the proje9t wor; entitled NEW PRODUCT
LAUNCHING is a pie9e of wor; done b: RA1ESH KUMAR
RAN1AN2 student of S;:lar; S9hool of ,usiness / 0e9hnolog:2 under
m: guidan9e and super<ision for the fulfillment of the 9ourse 4,A2
S;:lar; S9hool of ,usiness / 0e9hnolog:21urgaon
0o the best of m: ;nowledge and belief the proje9t embodies the wor;
of the 9andidate himself and has been dul: 9ompleted. Simultaneousl:2
the proje9t fulfills the requirements of the rules and regulations related to
the internship of the institute and I am assured that the proje9t is up- to
the standard both in respe9t to the 9ontents and language for being
referred to the e=aminer.
I wish him all success in life.
Name : Nidhi ,ansal
STUDENTS DECLERATION
%
I hereb: de9lare that the 0raining Report 9ondu9ted at
S;:lar; 1roup21urgaon
-nder the guidan9e of
74s.Nidhi ,ansal8
Submitted in partial fulfillment of the requirements for the degree of
4AS0.R *+ ,-SIN.SS A>4INIS0RA0I*N
7Industr: Integrated8
0*
4A)ARS)I >A&ANAN> -NI5.RSI0&2 R*)0AK
is m: original wor; and the same has not been submitted for the award of
an: other degree?diploma?fellowship or other similar titles or pri@es.
RA1ESH KUMAR RAN1AN
3la9e : Regn. No.- 1!"#1#$$
>ate : Roll No.- 1#%1!%
CERTIFICATE FROM THE ORGANIZATION
"
0his is to 9ertif: that Mr.Rajesh kumar ranjan who is pursuing MBA
(Industry Integrated) 9ourse of Maharshi Dayanand
University,Rohtak at Skylark School Of Business & Technology,
Gurgaon has undergone management training at our organi@ation from
1$ %1% to " no< %1%.
)is performan9e during the training period was found to be e=9ellent.
Ae wish him su99ess for his future endea<ours.
)R 4anager
Rite ,ite
1urgaon.
ACKNOWLEDGEMENT
B
I am than;ful to Skylark School of business & technology, Gurgaon
for pro<iding me an opportunit: to underta;e training in their esteemed
organi@ation. I would li;e to spe9ial than;s to m: proje9t manager ,
HR Manager at , Rite Bite Gurgaon2 who helped me throughout the
proje9t and also en9ouraged me to ta;e this proje9t in future 9ourse for
m: 9areer.
I am also than;ful to dire9tor Mr. Hitesh Triphati of S;:lar; S9hool
of business / te9hnolog:2 gurgaon2Ms. Nidhi Bansal 7fa9ult:
members82 NIAM`s training offi9er in 9harge for pro<iding me
guidan9e in preparing m: proje9t report.
'ast but not the least I am also than;ful to all m: friends2 9olleagues /
the staff members of Rite Bite and SSBT to ma;e m: proje9t
su99essful.
RA1ESH KUMAR RAN1AN
PARTICULARS
$
CHAPTER 1 : INTRODUCTION
1.1 1eneral Introdu9tion of the Industr:
1.% Industr: 3rofile
A. *rigin and de<elopment of the industr:.
,. 1rowth and present status of the industr:.
(. +uture of the industr:.
CHAPTER 2 : PROFILE OF THE ORGANISATION
%.1 *rigin of the organi@ation.
%.% 1rowth2 >e<elopment / present status of the organi@ation.
%." *rgani@ation Stru9ture / organi@ation 9hart.
%.B 3rodu9t and ser<i9e profile of the organi@ation.
%.$ mar;et profile of the organi@ation.
CHAPTER 3 : DISCUSSION ON TRAINING
".1 Aor; profile7Role and Responsibilities8
".% Ke: learning from training.
CHAPTER 4 : STUDY OF SELECTED RESEARCH PROBLEM
B.1 Statement of resear9h problem.
B.% Statement of the resear9h obje9ti<es.
B." resear9h design and methodolog:.
CHAPTER 5 : ANALYSIS
$.1 >ata Anal:sis
$.% Summar: *f +indings.
CHAPTER 6 : SUMMARY AND CONCLUSIONS
C.1 Summar: of learning .=perien9e.
C.% (on9lusions and Re9ommendations.
APPENDICES
Anne=ure re li;e 9op: of Duestionnaires2 Inter<iew s9hedule2 leaf lets2
bro9hures2 photographs to be en9losed.
BIBLIOGRAPHY
CONTENTS
C
INTRODUCTION

)istor: of the Industr:

3rominent food and be<erages 9ompanies

(ompan: 3rofile
THE HISTORY OF FOOD AND
BEVERAGES INDUSTRY
History of Food Industry
As it e=ists toda:2 the domesti9 food and be<erage
industr: is a <er: 9ompetiti<e and mature industr:
with little domesti9 growth. In9reases in a 9ompan:Es
mar;et share usuall: 9ome at the e=pense of a
9ompetitorEs loss of mar;et share 79annibali@ation8.
*<erall most growth 9omes from international
e=pansion. Aith the passage of NA+0A and 1A002
man: domesti9 9ompanies are either entering into
allian9es with foreign entities2 or a9quiring ""them.
0here are man: reasons for this. +or e=ample2 mu9h
domesti9 food and be<erage 9ompanies want to ta;e
ad<antage of e=isting distribution s:stems2 or
underutili@ed plant 9apa9it:. Some a9quisitions ma:
be moti<ated b: +ederal in9ome ta= 9onsiderations.
+rom the time that agri9ulture began about !2
!
:ears ago to the present there ha<e been man:
important de<elopments that are responsible for the
state of the industr: as it is toda:. 0he following
e<ents ha<e had a major impa9t on where the industr:
is toda:.
F
#
Event Explanation
IRRI1A0I*N 0he use of some form of irrigation is
well do9umentedthroughout the
histor: of 9i<ili@ation. It has enabled
food produ9tion to o99ur in areas
pre<iousl: too hostile for plants and
to 9ounter the effe9ts of drought.
IN>-S0RIA'
R.5*'-0I*N
Resulted in mass produ9tion of food
produ9ts at lower 9ost and 9onsistent
9hara9teristi9s.
+**>
3R.S.R5A0I5.S
(lassified into two main groups2
antio=idants that dela: or pre<ent the
deterioration of foods b: o=idati<e
materials and antimi9robial agents
that inhibit the growth of spoilage
and pathogeni9 mi9roorganisms in
food.
3A(KA1IN1 0inned produ9ts 9ame to Ameri9a in
1F%% and allowed food to bestored
for long periods of time. Some
pa9;aging pro9esses were de<eloped
to enable NapoleonEs armies to 9arr:
war to distant areas and remain well
fed.
3AS0.-RIGA0I*N A partial sterili@ation a99omplished
b: raising mil; to a temperature high
enough to destro: pathogeni9
ba9teria. 0his pro9ess allows mil; to
remain 9onsumable for about 1B da:s
if refrigerated in 9losed 9ontainers.
0RANS3*R0A0I*N +irst2 railroads and barges2 then
tru9;s and air transportation ha<e
enabled man: food produ9ts to be
enjo:ed in regions where food 9annot
be grown. 4an: lo9all: grown food
produ9ts 9an be 9onsumed globall:
7bananas2 fish2 fruit2 et9.8.
3.S0I(I>.S .nabled farmers to signifi9antl:
in9rease :ield.
N-0RI0I*N In the 1#$Es and forward2 nutrition
be9ame a major 9on9ern for
produ9tion?9onsumption. 0he
emphasis on eating health: has
spawned a new mar;et segmentH for
e=ample organi9 foods2 low-fat foods
and health: foods all enjo: health:
margins and in9reased demand.
ORIGIN & DEVELOPMENT :
0he food production is a 9omple=2 global 9olle9ti<e of
di<erse businesses that together suppl: mu9h of
the food energ: 9onsumed b: the world population.
*nl: subsisten9e farmers2 those who sur<i<e on what
the: grow2 9an be 9onsidered outside of the s9ope of the
modern food industr:.
0he food industr: in9ludes:
Regulation: lo9al2 regional2 national and international
rules and regulations for food produ9tion and sale2
in9luding food qualit: and food safet:2 and
industr: lobb:ing a9ti<ities

Education: a9ademi92 <o9ational2 9onsultan9:

Research and development: food te9hnolog:

Financial services insuran9e2 9redit

Manufacturing: agri9hemi9als2 seed2 farm

ma9hiner: and supplies2 agri9ultural 9onstru9tion2 et9.

Agriculture: raising of 9rops and li<esto9;2 seafood

Food processing: preparation of fresh produ9ts for

mar;et2 manufa9ture of prepared food produ9ts
1
Event Explanation
IRRI1A0I*N 0he use of some form of irrigation is
well do9umentedthroughout the
histor: of 9i<ili@ation. It has enabled
food produ9tion to o99ur in areas
pre<iousl: too hostile for plants and
to 9ounter the effe9ts of drought.
IN>-S0RIA'
R.5*'-0I*N
Resulted in mass produ9tion of food
produ9ts at lower 9ost and 9onsistent
9hara9teristi9s.
+**>
3R.S.R5A0I5.S
(lassified into two main groups2
antio=idants that dela: or pre<ent the
deterioration of foods b: o=idati<e
materials and antimi9robial agents
that inhibit the growth of spoilage
and pathogeni9 mi9roorganisms in
food.
3A(KA1IN1 0inned produ9ts 9ame to Ameri9a in
1F%% and allowed food to bestored
for long periods of time. Some
pa9;aging pro9esses were de<eloped
to enable NapoleonEs armies to 9arr:
war to distant areas and remain well
fed.
3AS0.-RIGA0I*N A partial sterili@ation a99omplished
b: raising mil; to a temperature high
enough to destro: pathogeni9
ba9teria. 0his pro9ess allows mil; to
remain 9onsumable for about 1B da:s
if refrigerated in 9losed 9ontainers.
0RANS3*R0A0I*N +irst2 railroads and barges2 then
tru9;s and air transportation ha<e
enabled man: food produ9ts to be
enjo:ed in regions where food 9annot
be grown. 4an: lo9all: grown food
produ9ts 9an be 9onsumed globall:
7bananas2 fish2 fruit2 et9.8.
3.S0I(I>.S .nabled farmers to signifi9antl:
in9rease :ield.
N-0RI0I*N In the 1#$Es and forward2 nutrition
be9ame a major 9on9ern for
produ9tion?9onsumption. 0he
emphasis on eating health: has
spawned a new mar;et segmentH for
e=ample organi9 foods2 low-fat foods
and health: foods all enjo: health:
margins and in9reased demand.

Marketing: promotion of generi9 produ9ts 7e.g. mil;

board82 new produ9ts2 publi9 opinion2
through ad<ertising2 pa9;aging2 publi9 relations2 et9.

Wholesale and distribution:

warehousing2 transportation2 logisti9s
2. Growth and present of food
&beverage industry:

0he growth stor: of the Indian be<erage mar;et:

0he Indian be<erage mar;et offers hot options. So

>abur2 the pioneer and one of the mar;et leaders in the
pa9;aged fruit jui9es mar;et2 has re9entl: laun9hed a
new drin; whi9h is 9alled IReal ,urrstJ. 0his drin; is a
light fruit be<erage with B fla<orsK4i=ed+ruit2
11
(risp:Apple2 *range,:te@2/ 4ango4ania.
Real ,urst is targeted towards 9onsumers in the
Indian 9ities2 >abur sa:s2 and 9omes in a tetra pa9;
highlighting theJ'ite and RefreshingJ qualities of fruits.
All B <ariants will be made a<ailable in 1 liter and %
ml pa9;s pri9ed at Rs. C$ and Rs. 1$2 respe9ti<el:2 and
would be made a<ailable e<er:whereinIndia.
A99ording to >abur2 the fruit be<erages industr: in
India now stands at Rs 11 9rores 7appro=. .uro 1F
million8 and the mar;et has grown at the rate of "L
where >abur India2 through the new laun9h Real ,urrst2
is loo;ing at establishingamar;etshareofB-$Linne=t%-"
:ears.
0he "L-growth rate is well-;nown figure also
from other +4(1-se9tors in India. 0he +4(1 industr:
is set to grow %-"L in %#-12 up from 1-%L in
%F-#2 as was reported re9entl: b: media quoting
9onsultants for the Indian mar;et.
0he +4(1 se9tor has grown 9onsistentl: during the
last three to four :ears2 rea9hing a si@e of -SM %$ billion
7Rs. 1%2 9rore8 at the retail le<el in %F2 +I((I2
the industr: bod:2 has re9entl: said when lobb:ing for a
1oods / Ser<i9es 0a= whi9h should repla9e the
multiple indire9t ta=es 9urrentl: le<ied on +4(1
produ9ts. A99ording to the mar;et figures from +I((I2
the industr: is poised to grow at 1-1%L for the ne=t 1
:ears to rea9h -SM B" billion 7Rs. %C2 9rore8 b:
%1" and -SM !B billion 7Rs. "$$2 9rore8 b: %1F.
3art of the industr: of fast mo<ing 9onsumer goods
1%
is also the be<erage industr:. 0he total be<erage
industr: in India is being estimated to grow at 1!L this
:ear2 a99ording to e=perts. I+ood and be<erages
segment has not suffered despite the slowdown in the
e9onom:. +4(1 in our stores has done <er: well. In
fa9t2 we registered 1-1$L growth in this segment last
:ear2J said a spo;esperson at Spen9erEs Retail 'td.
,e<erage majors li;e (o9a (ola India2 for e=ample2
again reported growing sales2 this time for the ele<enth
9onse9uti<e quarter. (o9a-(ola in India reported a solid
first quarter %# results not onl: despite a 9hallenging
e9onomi9 en<ironment2 but also with unit 9ase <olume
in9reasing b: "1L2 as was told b: a (o9a (ola India
spo;esperson to media. And eight quarters out of the 11
quarters had a double-digit growth.
0o foreign obser<ers of the mar;et2 these figures
might sound unbelie<able2 as Aestern mar;ets are
saturated and ha<e not seen su9h figures for long time.
,ut in India2 <arious positi<e fa9tors dri<e the be<erage
mar;ets. *ne is the rising number of people in the
middle 9lass with e=tra mone: to spend on new
be<erages li;e wine2 new brands of imported whis;e:2
or the fan9: energ: drin;s2 some of whi9h are reall:
good to enable people to wor; longer2 to listen longer
during 9onferen9es2 and e<en to part: longer and ha<e
fun. 'eader in this segment is Red ,ull2 but some other
good and <er: effe9ti<e drin;s K one e<en <er: health: -
are alread: or soon entering the mar;et.
Another fa9tor is the sheer si@e of the number of
people in India. .<en the rural households2 as long as
the monsoon is good2 get pur9hasing power and 9an
1"
parti9ipate in 9onsumer mar;ets. Ahere e<er the
pur9hasing power is still not big enough2 9ompanies
offer smaller pa9;s for Rs. 1 or Rs. $2 espe9iall: to be
seen in the sna9; mar;et. )ot summers in India also
help a bit to sell be<erages2 but that phenomena we
;now also from 0e=as or Ital:.

Global growth of food and beverages

industry :

In its %1 +ood and ,e<erage 1lobal Report2 IMAP

Inc.2 a global merger and a9quisition 74/A8
organi@ation2 details 4/A transa9tion a9ti<it: b:
9ountr: and region during %#2 proje9tions for %12
and the fa9tors and trends that are 9ontributing to the
industr:Ns e<olution and growth. A ;e: finding of the
report is that the food and be<erage industr: has shown
resilien9: during e9onomi9 slowdowns.

(ath: Oaros2 an I4A3 food and be<erage ad<isor2

9omments2 P)istori9all:2 de<eloped 9ountries su9h as
the -nited States ha<e been the largest produ9ers of
manufa9tured food produ9ts. )owe<er I4A3 ad<isers
ha<e seen the longer-term trend2 with (hina2 Russia and
India in9reasing their produ9tion 9apa9ities.
Additionall:2 diets in de<eloping 9ountries are shifting
from staple foods ri9h in 9arboh:drates to more
e=pensi<e foods su9h as meat and dair: produ9ts. Ae
are seeing rising health 9ons9iousness and the in9reased
need for 9on<enien9e2 espe9iall: at home2 dri<ing
growth in the de<eloped 9ountries.P
1B

I4A3 ad<isers e=pe9t that rising populations2 fa<orable

demographi9s and in9reasing per 9apita in9ome will
support growth in de<eloping 9ountries. I4A3 ad<isers
also predi9t that re9ent droughts in some 9ountries and
rising fossil fuel pri9es are li;el: to 9ause food s9ar9it:2
whi9h ma: for9e go<ernments to inter<ene and a9quire
more farmland and subsidi@e agri9ulture.

In the past half-9entur:2 the food and be<erage industr:

has blossomed from a 9olle9tion of mom-and-pop
operations to a trillion-dollar powerhouse led b: huge
international 9orporations. +amiliar names li;e (o9a-
(ola2 Starbu9;s and 49>onaldNs 9an be found in e<er:
9orner of the globe. 0he o<erar9hing theme dominating
the food and be<erage industr: is e=ploding global
demand and rapidl: rising food pri9es. 0he brea;ne9;
e9onomi9 growth of 9ountries su9h as (hina2 India2
,ra@il and 5ietnam gi<es billions of people the abilit:
indulge in wa:s pre<iousl: enjo:ed onl: b: those in
de<eloped nations. A massi<e influ= of 9onsumers onto
the global food mar;et has resulted in a rapid and
sustained in9rease in food pri9es2 sto;ing global
inflation.

0he related shift to ethanol and other bio-diesels in the

fa9e of rapidl: rising energ: pri9es has onl: e=a9erbated
the worldNs food inflation heada9he. Although some
members of the food and be<erage industr: 7primaril:
farmers and agribusinesses8 benefit from higher pri9es2
most 9orporations in the industr: ha<e seen their 9ost of
doing business in9rease2 biting into profit margins.
0hese higher 9osts are passed2 in part2 onto 9onsumers2
who find their dis9retionar: spending restri9ted when
the: must spend a larger 9hun; of their pa:9he9;
1$
at restaurants and gro9er: stores. So2 just asoil
pri9es are a ;e: e9onomi9 indi9ator2 so too are the
pri9es of ;e: agri9ultural 9ommodities su9h
as 9orn2 wheat2 andso:beans.

Subsets of the ood and Beverage

!ndustry

Farming

0he farming subset of the food and be<erage industr:

en9ompasses those businesses in<ol<ed in the
produ9tion and 9olle9tion of raw agri9ultural
9ommodities su9h as 9orn2 wheat2 so:beans and ri9e.
0his portion of the food and be<erage industr: in9ludes
seed produ9ers su9h as 4onsanto and >upont as well as
agribusinesses su9h as A>4 and 9losel: held (argill:

Farm Products:

4onsanto (ompan: 74*N8

>u3ont 7>>8

S:ngenta A1 7S&08

Agribusiness:

Ar9her->aniels-4idland (ompan: 7A>48

,unge 7,18
1C

(orn 3rodu9ts International 7(3*8

Smithfield +oods 7S+>8

0:son +oods 70SN8

Processing

0his portion of the food and be<erage industr: is

dedi9ated to pro9essing raw material foods into forms
that ma: be more easil: distributed and sold to
9onsumers. 3ro9essed foods 9ome in man: different
forms but ma: be roughl: di<ided into the following
subsets:

Food- Major Diversified:

Kraft +oods 7K+08

(onAgra +oods 7(A18

Sara 'ee 7S'.8

).O. )ein@ (ompan: 7)NG8

+rito-'a: 73.38

1eneral 4ills 71IS8

Kellogg (ompan: 7K8

(ampbell Soup (ompan: 7(3,8

1!

Beverages- Alcoholic & Non-Alcoholic:

(o9a-(ola (ompan: 7K*8

3epsi9o 73.38

Anheuser-,us9h (ompanies 7,->8

4olson (oors ,rewing (ompan: 70A38

(adbur: S9hweppes 7(S18

Confectioners:

)ershe: +oods 7)S&8

(adbur: S9hweppes 7(S18

Distribution

0he 9ompanies engaged in the distribution subset of the

food and be<erage industr: are responsible for putting
finished or near-finished food produ9ts into the hands of
hungr: 9onsumers. 4ost broadl:2 there are two
9hannels through whi9h 9orporations deli<er pro9essed
foods to their 9ustomers. *n one hand2 gro9ers and
supermar;ets pro<ide pro9essed but unprepared food to
9ustomers that the: ma: then prepare in their homes.
*n the other hand2 the restaurant industr: ser<es its
9ustomers with full: prepared foods.
1F

Grocers:

Kroger (ompan: 7KR8

Safewa: 7SA&8

Super5alu 7S5-8

Ahole +oods 4ar;et 7A+4I8

Quick Service Restaurants:

49>onaldNs 74(>8

&umQ ,rands 7&-48

,urger King )oldings 7,K(8

Aend:Ns International 7A.N8

Casual & Upscale Restaurants

Starbu9;s 7S,-68

>arden Restaurants 7>RI8

1#

(heese9a;e +a9tor: 7(AK.8

,rin;er International 7.A08

Trends & orces

Food Inflation

L in9rease in pri9es of wheat2 9orn2 so:a and ri9e from

%$-%!
R1S

*<er the past de9ade the world has witnessed a drasti9

rise in food pri9es. A99ording to the Aorld ,an;2 o<er
the past three :ears alone2 global food pri9es ha<e
in9reased o<er FL 0hese dramati9 in9reases 9an be
attributed to the 9on<ergen9e of fa9tors that has 9reated
the perfe9t storm for food pri9es. 3rime among these
fa9tors is a world that is growing both more populous
%
and prosperous. New wealth in rapidl: de<eloping
nations su9h as (hina2 India2 ,ra@il and 5ietnam is
allowing billions of people to in9rease their 9alori9
inta;e2 in9reasing global demand and straining supplies.
Similarl: in response to a more prosperous and
populous world2 global energ: pri9es ha<e s;:ro9;eted2
in9reasing input pri9es for food produ9tion. )igh energ:
pri9es2 in turn2 ha<e triggered a shift toward ethanol and
biodiesels whi9h further in9reases the demand for 9rops
su9h as 9orn and so:beans. +inall:2 an in9rease in 9rop
shortages 9aused b: Pfrea;P weather o99urren9es su9h
as a 1 :ear drought in Australia and floods in south
Asian as well as pest outbrea;s.

Rising Global Demand & Engel's Law

Rising global demand is the dri<ing for9e behind higher

food pri9es. 4ore people in de<eloping 9ountries are
earning more mone:2 lifting their standards of li<ing. *f
9ourse2 the first step to a better standard of li<ing is a
better diet. 0his trend was first 9odified b: .rnst .ngel2
a 1#th-9entur: 1erman e9onomist2 as .ngelNs law in the
1#th 9entur:. .ngelNs law sa:s that as in9omes in9rease2
people spend a smaller per9entage of their in9omes on
food T but the: also swit9h from 9heaper to more
e=pensi<e food. In other words the law 9alls for an
aggregate in9rease in food 9onsumption as well as a
substitution of lower qualit: foods with higher qualit:
ones. ,etween 1## and %"2 dail: 9alori9
9onsumption per person in9reased from %"1F to %!!" in
India and from %!# to %#B in (hina. 0hough it ma:
not seem li;e mu9h on its fa9e2 e<en a small a<erage
in9rease among a population of %.$ billion people
represents a large in9rease in o<erall demand.
%1
+urthermore2 a greater proportion of these 9alories are
9oming from animal produ9ts li;e beef2 9hi9;en and
por;. Although it ma: seem 9ounter-intuiti<e at first2 the
mo<e to meats puts further upward pressure on
agri9ultural pri9es be9ause it ta;es about eight times as
mu9h 9orn to produ9e the same number of 9alories from
meat as from bread.
RBS

The Rising Cost of Carbon Energy

Another important fa9tor dri<ing the in9rease in food

pri9es has been the rapid and sustained in9rease in fossil
fuel pri9es sin9e the earl: %Ns. )igher energ: pri9es
lead to higher food pri9es in two wa:s. +irst2 fossil fuels
su9h as oil and natural gas are 9riti9al 9omponents of
fertili@ers used to grow 9rops. +or e=ample2 the pri9e of
diammonium phosphate2 a 9ommon fertili@er2 is about
M12% a ton in the -.S.2 up from about MB$ a ton a
:ear ago.
R$S
Additionall:2 fossil fuels pro<ide most of the
energ: needed for me9hani@ed food produ9tion and
transport.

Ethanol & Biodiesels

*ne of the 9hief 9auses of food-pri9e inflation is new

demand for ethanol and biodiesel2 whi9h 9an be made
from 9orn2 palm oil2 sugar and other 9rops.
S;:ro9;eting 9arbon energ: pri9es ha<e made the
produ9tion of these biofuels mu9h more e9onomi9all:
attra9ti<e. ,e9ause of this2 farmers ha<e di<erted food
on9e meant for human 9onsumption for toward the
produ9tion of biofuels su9h as ethanol. 0his trend is
parti9ularl: pronoun9ed in the Ameri9an heartland
where the -.S. go<ernment has ena9ted se<eral
%%
subsidies for the produ9tion of 9orn based ethanol to
ease its dependen9: on foreign oil produ9ers. 0he rise
of biofuels pa9;s a one-two pun9h for food pri9es. +irst2
foods di<erted for biofuel produ9t represent an
additional sour9e of demand. Se9ond2 be9ause
produ9ing biofuels ma: in9rease other food pri9es
indire9tl: as farmers redu9e a9reage dedi9ated to 9rops
li;e wheat2 ri9e and other staples in fa<or for
agri9ultural biofuel produ9ts.
PROMINENT FOOD COMPANIES :-

NestlU is the worldNs largest food and be<erage

9ompan:.

3epsi(o is the largest -.S.-based food and be<erage

9ompan:.

-nile<er is an Anglo->ut9h 9ompan: that owns man:

of the worldNs 9onsumer produ9t brands in foods and
be<erages.

Kraft is apparentl: the worldNs se9ond largest food

9ompan:2 following its a9quisition of (adbur: in %1.
%"

>u3ont and 4onsanto (ompan: are the leading

produ9ers of pesti9ide2 seeds2 and other farming
produ9ts.

,oth Ar9her >aniels 4idland and (argill pro9ess grain

into animal feed and a di<erse group of produ9ts. A>4
also pro<ides agri9ultural storage and transportation
ser<i9es2 while (argill operates a finan9e wing.

,unge 'imited is a global so:bean e=porter and is also

in<ol<ed in food pro9essing2 grain trading2 and fertili@er.

>ole +ood (ompan: is the worldNs largest fruit

9ompan:. (hiquita ,rands International2 another -.S.-
based fruit 9ompan:2 is the leading distributor of
bananas in the -nited States. Sun;ist 1rowers2
In9orporated is a -.S.-based growerNs 9ooperati<e.

O,S S.A. is the worldEs largest pro9essor and mar;eter

of 9hi9;en2 beef2 and por;. Smithfield +oods is the
worldNs largest por; pro9essor and hog produ9er.
%B

S:s9o (orporation2 mainl: 9atering to North Ameri9a2

is one of the worldNs

largest food distributors.

1eneral 4ills is the worldNs si=th biggest food

manufa9turing 9ompan:.

1roup ,imbo is one of the most important ba;ing

9ompanies in brand and trademar; positioning2 sales2
and produ9tion <olume around the world.
Company Profile:-
IRite ,ite is a asso9iate 9ompan: of the well ;nown
4N(2 SK&'ARK 1R*-3J *rigin of organi@ation:-

IRI0. ,I0. Iis 9atering ser<i9e organi@ed b: Is;:lar;

groupJ.

S;:lar; group pro<ide man: ;inds of ser<i9es to so9iet:

.the Irite bite I9atering ser<i9e is one of them.
About skylark group:

S;:lar; 1roup was formed in 1#F! b: 'ate Shri R(

Rao. It all began with a small 9ompan: that pro<ided
simple manpower guarding solutions. 0he 9ompan:
soon pi9;ed up and started to get noti9ed b: the then
major pla:ers in the industr:. )owe<er2 before the
9ompan: 9ould flourish and e=pand business2 it fa9ed a
major setba9; with the demise of its founder Shri R (
Rao. It was his dream to ta;e S;:lar; pla9es but fate
%$
had it differentl:. Reali@ing what S;:lar; meant to his
father 4aj 7>r8 0 ( Rao too; o<er the reins in %
after ser<ing in Indian Arm: for o<er %B :ears. Sin9e
the 9ompan: managed to a9hie<e huge su99ess in its
formati<e :ears2 the pressure to perform was high
9onsidering that >r. 0 ( Rao was raw and as some put
it2 Ptoo naV<eP for the industr:. 0a;ing e<er:thing in his
stride2 >r. 0 ( Rao made signifi9ant 9hanges to the
9ompan: and it is all be9ause of his d:nami9 efforts and
business a9umen2 that the group is now ;nown amongst
the biggest preferred Se9urit: / -rban 4anagement
Solutions 3ro<iders in the nation. S;:lar; has
introdu9ed numerous qualit: standards and more and
more new entrant 9ompanies loo; up to S;:lar; as their
role model in this fast growing industr:. Aith >r. RaoNs
de<oted efforts to maintain the stri9t 9ompan:
standards2 S;:lar; has managed to e=pand globall: b:
opening up offi9es in New &or;2 4ontreal2 'ondon and
Kathmandu.

Ser<i9es:-

fa9ilit: management :-

+a9ilities 4anagement Ser<i9es in<ol<e an effe9ti<e

9ombination of people2 pro9ess and tools to ensure that
:our infrastru9ture is alwa:s up and running. (atering
to the %B=! ser<i9e demands of :our infrastru9ture2 we
underta;e 9omplete responsibilit: of ensuring
a<ailabilit: and performan9e of :our Infrastru9ture. *ur
ser<i9es are ba9;ed b: our immense domain e=perien9e
in pro<iding produ9ts and ser<i9es to <arious
industries.
%C

Technical Services

1eneral .le9tri9al 4aintenan9e

3lumbing

(arpentr:

*perations / 4aintenan9e of all installations

,rea;down 4aintenan9e

3re<enti<e 4anagement

3ower 4anagement

3ump operators

'ift te9hni9ians ? operators

(i<il 4aintenan9e

House Keeping Services

)ouse Keeping Ser<i9es

+ront *ffi9e 4anagement

3est (ontrol

Spe9iali@ed (leaning Ser<i9es

+aWade (leaning
%!

Aater 0an; (leaning / Sterili@ation

4e9hani@ed Sweeping
Security service:-

S;:lar; has been one of the pioneers in the Indian

3ri<ate Se9urit: Industr:. 0hrough the three de9ades of
its e=isten9e2 S;:lar; has endea<ored to pro<ide the
best se9urit: solutions to its 9ustomers through
inno<ation2 9ommitment to qualit:2 training and stri9t
9omplian9e to international standards.
S;:lar; belie<es in 9ontinuousl: upgrading the qualit:
of our resour9es and infrastru9ture to support the e<er-
9hanging 9ustomer requirements. 0he 9ompan: has
grown into a P0otal Se9urit: Solutions 3ro<iderP and
offers the following ser<i9es:

1uarding

Se9urit: Audits / (onsultan9:

Ante9edent 5erifi9ation

.=e9uti<e 3rote9tion

.le9troni9 Se9urit: Solutions

.<ent Se9urit: 4anagement

Aith o<er three de9ades of e=perien9e behind us2 we

ha<e been fortunate to ser<e <arious businesses. *ur
%F
ri9h e=perien9e has helped us in designing (ustomi@ed
Se9urit: Solutions for the following se9tors:

3etroleum ? ):dro9arbon ? 3ipeline

(hemi9al / 3etro9hemi9al

3ower 3lants

3orts

0ele9om

Retail

+inan9e2 ,an;ing / Insuran9e

Information 0e9hnolog:

)ealth (are +a9ilities

4anufa9turing / Aarehousing

.ntertainment

)otel Industr:
Highways O&M:-
S;:lar; )ighwa: Solutions 'td. with an e=perien9e of
managing $B 0oll 3la@as and )ighwa: Stret9hes is
IndiaEs leading 0oll / )ighwa: 4anagement (ompan:.
Aith a pan India 3resen9e and a strong team of
3rofessionals we pro<ide (ustomi@ed Solutions for the
%#
Infrastru9ture Industr:. *ur arra: of Ser<i9es In9ludes
the following :

Toll Operations

0oll (olle9tion

0raffi9 management

Se9urit:

'iaison / 3R

Incident Management

Route 3atrolling

Ambulan9e Ser<i9es

(rane and ,rea;down Ser<i9es

+ire Ser<i9es

Road Safet:

Road Maintenance

Road 4aintenan9e

Road 3ropert: 4aintenan9e

.le9tri9al 4aintenan9e

)orti9ulture

4e9hani@ed?manual (leaning of )ighwa:s

"

0hermoplasti9 Road mar;ing

Road Maintenance

Road 4aintenan9e

Road 3ropert: 4aintenan9e

.le9tri9al 4aintenan9e

)orti9ulture

4e9hani@ed?manual (leaning of )ighwa:s

0hermoplasti9 Road mar;ing

Solid Waste Management:-

Steps to waste management

(olle9tion of Aaste

Segregation of Aaste

Storage of Aaste

0ransportation of Aaste

3ro9essing of waste

>isposal of Aaste
"1
Step 1: (olle9tion of Aaste

3rimar: (olle9tion: +rom >umpsters?,ins lo9ated at

different lo9ations at Airport premises2 Airside2 5isitor
Areas2 3ar;ing Areas et9.

Se9ondar: (olle9tion: 0he Aaste would be 9olle9ted

from the main dumping site and would be transported to
the nearest landfill site.
Step %: Segregation of Aaste

(ommunit:?Authorit: parti9ipation would be soli9ited

to ensure Segregation of waste.

Awareness 3rograms would be run for the staff and

management to ensure the user itself does Segregation
of waste.
Step ": Storage of Aaste

,ins are sele9ted and designed on the basis of the waste

generated in the area

,ins are designed to stop e=posure of waste to

atmosphere

3rohibits manual handling of garbage

(olor 9oding of bins is done to ensure Segregation of

waste into re9:9lable and non-re9:9lable waste.
Step B: 0ransportation of Aaste
"%

3rimar: (olle9tion: (:9le Ri9;shaws2 0ata A9e 0ippers2

Auto tippers transports the waste through dedi9ated and
trained staff from 3rimar: 9olle9tion points.

Se9ondar: (olle9tion: (olle9tion of waste from

>umpsters and transporting the waste to the 'andfill
site through Refuse (ompa9tor 5ehi9les / )oo;
'ifters.

Step $: 3ro9essing / >isposal of Aaste

(lassifi9ation of waste into *rgani9 waste2 Inorgani9

waste2 0o=i9 waste2 Sewage2 Sludge et9.

3ro9essing of waste through (omposting2 5ermi-

(omposting2 Anaerobi9 >igestion2 3elletisation et9.

>isposal of Non-Re9:9lable waste to the landfill site.

Education:-

At S;:lar; S9hool of ,usiness and 0e9hnolog: 7SS,08

it is our endea<or to lo9all: offer a global e=posure and
be a nationall: and internationall: a99laimed leader
gi<ing holisti9 edu9ation in the field of ,usiness
Administration2 (omputer S9ien9es / Se9urit:.
SS,0 helps student reali@e high business <alue b:
in9orporating information strateg:2 business
9ollaboration2 business integration and managing I0
ris;2 a9ross the <alue 9hain of the enterprise. Ae are at
the forefront of building business and te9hnolog:
solutions.
""
Ae offer the following 9ourses:

4,A 7Industr: Integrated8

,,A 7Industr: Integrated8

4(A 74aster of (omputer Appli9ation8

,(A 7,a9helor of (omputer Appli9ation8

(ertifi9ate 3rograms in +ire / >isaster 4anagement

(ertifi9ate 3rograms to 3,*R 7>1R8

(ertifi9ate 3rograms in 0oll 3la@a 4anagement2 Route

*perations and 4aintenan9e
S;:lar; management 9ourses with spe9iali@ation in
different areas prepare students to fa9e the 9onstantl:
ad<an9ing 9orporate world and impart effe9ti<e people-
management s;ills. It emphasi@es not just in 9reating
good managers but also on impro<ing and enhan9ing
e=isting s;ills while passing on managerial 9ompeten9e
to students.
SS,0 offers full time and part time 4anagement
9ourses. Spe9iali@ation is a<ailable in the areas of
mar;eting2 international business2 ban;ing and finan9ial
ser<i9es2 human resour9es2 operation management2 and
information te9hnolog:. Aith its multi la:ered industr:
"B
interfa9e2 S;:lar; ensures that students are pro<ided
pra9ti9al orientation for su99eeding in the 9orporate
world.
Equipment Rental :-
Ae pro<ide hea<: earth mo<ing equipment on rental
and 9ontra9tual basis. Ae render e=pert ser<i9es and
highl: reliable equipment to our 9ustomers all a9ross
the 9ountr:. *ur ser<i9e is qui9; and eas:. Aith stri<e to
pro<ide total 9ommitment2 qualit: ser<i9es and <alue
for mone: in the earthmo<ing2 mining2 9rane and hea<:
equipment segment.

Foods and beverages:-

S;:lar; 1roup IndiaNs leading ser<i9e pro<ider is now

di<ersif:ing into food and be<erages. Aith a strong
team of o<er %%2 professionals and a networ; of B$
offi9es we intend to pla: a major role in IndiaNs +4(1
se9tor. Ae belie<e in building e=9ellent relationships
based on reliabilit: and trust2 and pro<iding a great
9ustomer ser<i9e e=perien9e along with our
9ommitment towards high qualit: produ9ts.

Company Profile:-

IRite ,ite is a leading 9ompan: whi9h deli<ers first

9lass food2 designed around :our needs. *ur 9atering
"$
ser<i9es are the perfe9t blend of deli9ious food2 9reati<e
ideas and professional staff J.

*ur ama@ing sele9tion of menus whi9h 9apture the

fla<ours / 9olours of the seasons 9ombined with
e=9eptional food sele9tions pro<ide :ou with a great
gourmet e=perien9e. Aith Rite ,ite2 :ou would be
delighted and inspiredQ And :our guests or emplo:ees
9apti<atedQ

IRite ,ite is a leading 9ompan: whi9h deli<ers first

9lass food2 designed around :our needs. *ur 9atering
ser<i9es are the perfe9t blend of deli9ious food2 9reati<e
ideas and professional staff J.

*ur ama@ing sele9tion of menus whi9h 9apture the

fla<ours / 9olours of the seasons 9ombined with
e=9eptional food sele9tions pro<ide :ou with a great
gourmet e=perien9e. Aith Rite ,ite2 :ou would be
delighted and inspiredQ And :our guests or emplo:ees
9apti<atedQ
:- Rite ,iteJ is a food / be<erages 9ompan: whi9h is
a asso9iate 9ompan: of a well- prominent 4N( group
that is ISK&'ARK 1R*-3J.

S;:lar; food and be<erages is the first 9atering

9ompan: in India to laun9h state of the art food tru9;s
under the brand name of Rite ,ite. A state of the art
food tru9;s ha<e been designed to ser<e international
9uisine. 0hese tru9;s ha<e been strategi9all: pla9ed at
I0 3ar;s2 S.G2 Industrial par;s and institutional areas.
*ur roadside bisro pro<ides not onl: agourmet meal at
"C
affordable pri9e but also ;eeps in mind the requirement
of a balan9ed meal for the people on the goQ

Our strength:- 0he strength of Rite ,ite lies in its

qualified and highl: dedi9ated team. 0rained 9hefs with
international e=perien9e . *peration 4anagers from
leading hotel2 food te9hnologists and mi9robiologist
ma;e our team strongest in the industr:.
PRODUCTS :-

(orporate 9atering

*ff premises 9atering

*utdoor 9atering

Spe9ial e<ents
CORPORATE CATERING :- Rite ,ite
offers total management of on-site 9atering allowing its
9lients to 9on9entrate on their 9ore business. 0he
ser<i9es in9lude setting up ;it9hens at the 9lientsE
premises 2 preparation of food2 management of ;it9hen
staffs2 maintenan9e of h:giene and 9leanliness et9. .a9h
9lient pro<ides adequate spa9e and equipment for the
preparation.
Off premises catering :- 0he food is prepared
in our well equipped base ;it9hens under stri9t
super<ision and toughest of h:gieni9 9onditions and
deli<ered to the respe9ti<e sites in 9ustomi@ed 9atering
<ans.
"!
Outdoor catering: - Also pro<ides full range of
9atering ser<i9es for formal and personal parties2
fun9tions and o99asions. Ae also underta;e theme
parties to ma;e o99asions more e=9iting and
memorable.
Special events:- Ahen :our business or
organi@ation needs to feed different groups for spe9ial
e<ents in non-traditional 9ir9umstan9es. 'i;e the board
meetings 2 staff outings2 <isits b: important delegations
and man: more.
New product launching:-
An effe9ti<e produ9t laun9h 9an ma;e a huge impa9t on
whether a produ9t su99eeds or fails in the mar;etpla9e.
4a;e sure :ou dramati9all: in9rease :our laun9h
effe9ti<eness with the produ9t 'aun9h 0ool;it2
0emplates and training.
0he produ9t laun9h tool;it in9ludes e<er:thing :ou
need to ma=imi@e :our laun9h and get the highest
possible re<enues as a result. It in9ludes a narrated
training seminar to tea9h :ou about e<er: aspe9t of
produ9t laun9hes2 as well as % templates2 samples2
plans and more. ,ased on %X :ears of 9ombined
e=perien9e on the %F group team and do@ens of
produ9t laun9hes2 the tool;it tea9hes best pra9ti9es and
gi<es :ou the tools2 templates and training :ou need so
that :ou 9an.

,eat :our re<enue goals

3osition :our produ9t strongl: against 9ompetitors

"F

(reate ma=imum Ibu@@J with 9ustomers / the industr:

Sa<e time 9reating laun9h / planning do9uments

'earn best pra9ti9es for produ9t laun9hes

A<oid 9ostl: 7and possibl: fatal8 mista;es

1i<e :our produ9t the best possible 9han9e of su99ess

'e<erage traditional and so9ial media mar;eting

Create more compelling and effective launch

plans and execut them better

1et the e=e9uti<e bu:-in and budget :ou need

1i<e :our produ9t the best possible 9han9e for su99ess

'e<erage the learning and best pra9ti9es from do@ens of produ9t

laun9hes

A<oid 9ommon produ9t laun9h pitfalls and mista;es

Save time

'earn e<er:thing :ou need to ;now about how to plan / e=e9ute a

great produ9t laun9h

.liminate the need to 9reate :our own plans and templates from
s9rat9h

.as: to use 9li9;-and-t:pe templates in Aord2 3ower3oint and .=9el

"#
format

+o9us on 9ontent2 not formatting

+ull: 9ustomi@able K add :our own 9ompan: logo2 header and

footer information2 et9.

Comprehensive toolkit includes every thing you

need to get started

Narrated on-demand training presentation

)ow to 3lan / .=e9ute a Su99essful 3rodu9t 'aun9h

0he 5alue of a Aell-.=e9uted 'aun9h

0:pes of 'aun9hes

Setting 1oals

(riti9al .lements of a Su99essful 'aun9h

(reating an effe9ti<e mar;eting mi=

-tili@ing so9ial media su9h as +a9e boo;2 'in;edIn2 0witter and

&ou0ube

(hoosing whi9h mar;eting program to use

(al9ulating :our laun9h return on in<estment 7R*I8

Templates
B

+or the most 9ommon produ9t laun9h plan do9uments7% templates

in9luded in 4S *ffi9e formats- man: with modern2 plain and
professional design options8

3rodu9t 'aun9h 3lan 0emplate

3rodu9t 'aun9h 0imeline 1enerator 7basi9 for .=9el

%"?%! K automati9all: generate the entire s9hedule
and all 9riti9al tas;s b: just entering the start date in
.=9el %1.8

(ompetiti<e 3rodu9t (omparison

3ress Release ,a9;ground >o9ument

3ress Release

3ress Kit (he9;list

3rodu9t *<er<iew *ne 3ager

+eatures / ,enefits

3rodu9t 'aun9h (he9;list

3rodu9t 'aun9h 4ar;eting R*I (al9ulator

3rodu9t 'aun9h 4ar;eting ,udget

(ollateral / Sales 0ools (he9;list

(ompetiti<e +eature 4atri=

SA*0 Anal:sis

*nline Ad<ertising R*I (al9ulator

3ositioning Statement / 4atri9es

3ress / Anal:st 3resentation

B1

(ustomer 3resentation 0emplate

'aun9h 4ar;eting ,udget Aor;sheet

3reformatted2 well-thought out templates allow :ou to

plan and 9reate :our produ9t laun9h do9uments qui9;l:
and easil:.

New product development :-
B%

In business and engineering2 new product

development 7N3>8 is the term used to des9ribe the
9omplete pro9ess of bringing a new produ9t to mar;et.
A produ9t is a set of benefits offered for e=9hange and
9an be tangible 7that is2 something ph:si9al :ou 9an
tou9h8 or intangible 7li;e a ser<i9e2 e=perien9e2 or
belief8. 0here are two parallel paths in<ol<ed in the
N3> pro9ess: one in<ol<es the idea generation2 produ9t
design and detail engineeringH the other in<ol<es mar;et
resear9h and mar;eting anal:sis. (ompanies t:pi9all:
see new produ9t de<elopment as the first stage in
generating and 9ommer9iali@ing new produ9ts within
the o<erall strategi9 pro9ess of produ9t life 9:9le
management used to maintain or grow their mar;et
share.
Contents :-
0he pro9ess
+u@@: front end
N3> organi@ations
N3> strategies
Related fields
The process:-
B"

Idea Generation is often 9alled the Pfu@@: front endP of

the N3> pro9ess
Ideas for new produ9ts 9an be obtained from basi9
resear9h using a SA*0 anal:sis 7Strengths2
Aea;nesses2 *pportunities / 0hreats82 4ar;et and
9onsumer trends2 9ompan:Ns R/> department2
9ompetitors2 fo9us groups2 emplo:ees2 salespeople2
9orporate spies2 trade shows2 or .thnographi9 dis9o<er:
methods 7sear9hing for user patterns and habits8 ma:
also be used to get an insight into new produ9t lines or
produ9t features.
'ots of ideas are being generated about the new
produ9t. *ut of these ideas man: ideas are being
implemented. 0he ideas use to generate in man: forms
and their generating pla9es are also <arious. 4an:
reasons are responsible for generation of an idea.
Idea 1eneration or ,rainstorming of new produ9t2
ser<i9e2 or store 9on9epts - idea generation te9hniques
9an begin when :ou ha<e done :our *33*R0-NI0&
ANA'&SIS to support :our ideas in the Idea Screening
Phase 7shown in the ne=t de<elopment step8.
Idea Screening
BB
0he obje9t is to eliminate unsound 9on9epts prior to
de<oting resour9es to them.
0he s9reeners should as; se<eral questions:
Aill the 9ustomer in the target mar;et benefit from the
produ9tY
Ahat is the si@e and growth fore9asts of the mar;et
segment?target mar;etY
Ahat is the 9urrent or e=pe9ted 9ompetiti<e pressure for
the produ9t ideaY
Ahat are the industr: sales and mar;et trends the
produ9t idea is based onY
Is it te9hni9all: feasible to manufa9ture the produ9tY
Aill the produ9t be profitable when manufa9tured and
deli<ered to the 9ustomer at the target pri9eY

Concept Development and Testing

>e<elop the mar;eting and engineering details
In<estigate intelle9tual propert: issues and
sear9h patent data bases
Aho is the target mar;et and who is the de9ision ma;er
in the pur9hasing pro9essY
Ahat produ9t features must the produ9t in9orporateY
Ahat benefits will the produ9t pro<ideY
)ow will 9onsumers rea9t to the produ9tY
B$
)ow will the produ9t be produ9ed most 9ost
effe9ti<el:Y
3ro<e feasibilit: through <irtual 9omputer aided
rendering2 and rapid protot:ping
Ahat will it 9ost to produ9e itY
0esting the (on9ept b: as;ing a sample of prospe9ti<e
9ustomers what the: thin; of the idea. -suall:
<ia (hoi9e 4odeling.

Business Analysis
.stimate li;el: selling pri9e based upon 9ompetition
and 9ustomer feedba9;
.stimate sales <olume based upon si@e of mar;et and
su9h tools as the +ourt-Aoodlo9; equation
.stimate profitabilit: and brea;-e<en point

Beta Testing and Market Testing

3rodu9e a ph:si9al protot:pe or mo9;-up
0est the produ9t 7and its pa9;aging8 in t:pi9al usage
situations
BC
(ondu9t fo9us group 9ustomer inter<iews or introdu9e
at trade show
4a;e adjustments where ne9essar:
3rodu9e an initial run of the produ9t and sell it in a test
mar;et area to determine 9ustomer a99eptan9e
Technical Implementation
o New program initiation
o +inali@e Dualit: management s:stem
o Resour9e estimation
o Requirement publi9ation
o 3ublish te9hni9al 9ommuni9ations su9h as data sheets
o .ngineering operations planning
o >epartment s9heduling
o Supplier 9ollaboration
o 'ogisti9s plan
o Resour9e plan publi9ation
o 3rogram re<iew and monitoring
o (ontingen9ies - what-if planning
B!

Commercialization
o 'aun9h the produ9t
o 3rodu9e and pla9e ad<ertisements and other promotions
o +ill the distribution pipeline with produ9t
o (riti9al path anal:sis is most useful at this stage

New Product Pricing

o Impa9t of new produ9t on the entire produ9t portfolio
o 5alue Anal:sis 7internal / e=ternal8
o (ompetition and alternati<e 9ompetiti<e te9hnologies
o >iffering <alue segments 7pri9e2 <alue2 and need8
o 3rodu9t (osts 7fi=ed / <ariable8
o +ore9ast of unit <olumes2 re<enue2 and profit

0hese steps ma: be iterated as needed. Some steps ma:

be eliminated. 0o redu9e the time that the N3> pro9ess
ta;es2 man: 9ompanies are 9ompleting se<eral steps at
the same time 7referred to as concurrent
engineering or time to market8. 4ost industr: leaders
see new produ9t de<elopment as a proactive pro9ess
BF
where resour9es are allo9ated to identif: mar;et
9hanges and sei@e upon new produ9t opportunities
before the: o99ur 7in 9ontrast to a reactive strategy in
whi9h nothing is done until problems o99ur or the
9ompetitor introdu9es an inno<ation8. 4an: industr:
leaders see new produ9t de<elopment as an ongoing
pro9ess 7referred to as continuous development8 in
whi9h the entire organi@ation is alwa:s loo;ing for
opportunities.

+or the more inno<ati<e produ9ts indi9ated on the

diagram abo<e2 great amounts of un9ertaint: and
9hange ma: e=ist2 whi9h ma;es it diffi9ult or
impossible to plan the 9omplete produ9t before starting
it. In this 9ase2 a more fle=ible approa9h ma: be
ad<isable.

,e9ause the N3> pro9ess t:pi9all: requires both

engineering and mar;eting e=pertise2 9ross-fun9tional
teams are a 9ommon wa: of organi@ing produ9ts. 0he
team is responsible for all aspe9ts of the produ9t2 from
initial idea generation to final 9ommer9iali@ation2 and
the: usuall: report to senior management 7often to a
<i9e president or 3rogram 4anager8. In those industries
where produ9ts are te9hni9all: 9omple=2 de<elopment
resear9h is t:pi9all: e=pensi<e2 and produ9t life 9:9les
are relati<el: short2 strategi9 allian9es among se<eral
organi@ations helps to spread the 9osts2 pro<ide a99ess
to a wider s;ill set2 and speeds the o<erall pro9ess.

Also2 noti9e that be9ause engineering and mar;eting

e=pertise are usuall: both 9riti9al to the pro9ess2
9hoosing an appropriate blend of the two is important.
*bser<e 7for e=ample2 b: loo;ing at the See
also or References se9tions below8 that this arti9le is
B#
slanted more toward the mar;eting side. +or more of an
engineering slant2 see the -lri9h and .ppinger2 -llman
referen9es below.

3eople respond to new produ9ts in different wa:s. 0he

adoption of a new te9hnolog: 9an be anal:@ed using a
<ariet: of diffusion theories su9h as the >iffusion of
inno<ations theor:.

A new produ9t pri9ing pro9ess is important to redu9e

ris; and in9rease 9onfiden9e in the pri9ing and
mar;eting de9isions to be made. ,ernstein and 4a9ias
des9ribe an integrated pro9ess that brea;s down the
9omple= tas; of new produ9t pri9ing into manageable
elements.

0he 3ath to >e<eloping Su99essful New

3rodu9ts points out three ;e: pro9esses that 9an pla:
9riti9al role in produ9t de<elopment: 0al; to the
9ustomer2 Nurture a produ9t 9ulture2 and Keep it
fo9used.
$

Fuzzy front end :-

0he +u@@: +ront .nd is the mess: Pgetting endedP

period of new produ9t engineering de<elopment
pro9esses. It is in the front end where the organi@ation
formulates a 9on9ept of the produ9t to be de<eloped and
de9ides whether or not to in<est resour9es in the further
de<elopment of an idea. It is the phase between first
9onsideration of an opportunit: and when it is judged
read: to enter the stru9tured de<elopment pro9ess 7Kim
and Ailemon2 %%H Koen et al.2 %18. It in9ludes all
a9ti<ities from the sear9h for new opportunities through
the formation of a germ of an idea to the de<elopment
of a pre9ise 9on9ept. 0he +u@@: +ront .nd ends when
an organi@ation appro<es and begins formal
de<elopment of the 9on9ept.
$1

Although the +u@@: +ront .nd ma: not be an e=pensi<e

part of produ9t de<elopment2 it 9an 9onsume $L of
de<elopment time 7see (hapter " of the Smith and
Reinertsen referen9e below82 and it is where major
9ommitments are t:pi9all: made in<ol<ing time2 mone:2
and the produ9tEs nature2 thus setting the 9ourse for the
entire produ9t and final end produ9t. (onsequentl:2 this
phase should be 9onsidered as an essential part of
de<elopment rather than something that happens
Ibefore de<elopment2J and its 9:9le time should be
in9luded in the total de<elopment 9:9le time.

Koen et al. 7%12 pp. B!K$18 distinguish fi<e different

front-end elements 7not ne9essaril: in a parti9ular
order8:

*pportunit: Identifi9ation

*pportunit: Anal:sis

Idea 1enesis

Idea Sele9tion

(on9ept and 0e9hnolog: >e<elopment

0he first element is the opportunit: identifi9ation. In

this element2 large or in9remental business and
te9hnologi9al 9han9es are identified in a more or less
stru9tured wa:. -sing the guidelines established here2
resour9es will e<entuall: be allo9ated to new
produ9ts.... whi9h then lead to a stru9tured N33> 7New
3rodu9t / 3ro9ess >e<elopment8 strateg:. 0he se9ond
element is the opportunit: anal:sis. It is done to
$%
translate the identified opportunities into impli9ations
for the business and te9hnolog: spe9ifi9 9onte=t of the
9ompan:. )ere e=tensi<e efforts ma: be made to align
ideas to target 9ustomer groups and do mar;et studies
and?or te9hni9al trials and resear9h. 0he third element is
the idea genesis2 whi9h is des9ribed as e<olutionar: and
iterati<e pro9ess progressing from birth to maturation of
the opportunit: into a tangible idea. 0he pro9ess of the
idea genesis 9an be made internall: or 9ome from
outside inputs2 e.g. a supplier offering a new
material?te9hnolog:2 or from a 9ustomer with an
unusual request. 0he fourth element is the idea
sele9tion. Its purpose is to 9hoose whether to pursue an
idea b: anal:@ing its potential business <alue. 0he fifth
element is the 9on9ept and te9hnolog: de<elopment.
>uring this part of the front-end2 the business 9ase is
de<eloped based on estimates of the total a<ailable
mar;et2 9ustomer needs2 in<estment requirements2 and
9ompetition anal:sis and produ9t un9ertaint:. Some
organi@ations 9onsider this to be the first stage of the
N33> pro9ess 7i.e.2 Stage 8.

0he +u@@: +ront .nd is also des9ribed in literature as

P+ront .nd of Inno<ationP2 P3hase P2 PStage P or P3re-
3rodu9t-A9ti<itiesP.

A uni<ersall: a99eptable definition for +u@@: +ront .nd

or a dominant framewor; has not been de<eloped so
far. In a glossar: of 3>4A2 it is mentioned that the
+u@@: +ront .nd generall: 9onsists of three tas;s:
strategi9 planning2 9on9ept generation2 and2 espe9iall:2
pre-te9hni9al e<aluation. 0hese a9ti<ities are often
9haoti92 unpredi9table2 and unstru9tured. In 9omparison2
the subsequent new produ9t de<elopment pro9ess is
$"
t:pi9all: stru9tured2 predi9table2 and formal. 0he
term Fuzzy Front End was first populari@ed b: Smith
and Reinertsen 71##18

R.1.(ooper 71#FF8 des9ribes the
earl: stages of N33> as a four step pro9ess in whi9h
ideas are generated 7I82 subje9ted to a preliminar:
te9hni9al and mar;et assessment7II8 and merged to
9oherent produ9t 9on9epts7III8 whi9h are finall: judged
for their fit with e=isting produ9t strategies and
portfolios 7I58. In a more re9ent paper2 (ooper and
.dgett 7%F8 affirm that <ital prede<elopment a9ti<ities
in9lude:

3reliminar: mar;et assessment.

0e9hni9al assessment.

Sour9e-of-suppl:- assessment: suppliers and partners or

allian9es.

4ar;et resear9h: mar;et si@e and segmentation anal:sis2

5*( 7<oi9e of the 9ustomer8 resear9h.

3rodu9t 9on9ept testing

5alue-to-the 9ustomer assessment

3rodu9t definition

,usiness and finan9ial anal:sis.

0hese a9ti<ities :ield <ital information to ma;e a

1o?No-1o to >e<elopment de9ision.

In the in-depth stud: b: Khorana and Rosenthal

front-
end a9ti<ities in9lude:
$B

produ9t strateg: formulation and 9ommuni9ation2

opportunit: identifi9ation and assessment2

idea generation2

produ9t definition2

produ9t planning2 and

.=e9uti<e re<iews.

.9onomi9al anal:sis2 ben9hmar;ing of 9ompetiti<e

produ9ts2 and modeling and protot:ping are also
important a9ti<ities during the front-end a9ti<ities.

0he out9omes of ++. are the

mission statement

(ustomer needs

>etails of the sele9ted 9on9ept

3rodu9t definition and spe9ifi9ations

.9onomi9 anal:sis of the produ9t

0he de<elopment s9hedule

3rodu9t staffing and the budget2 and a

,usiness plan aligned with 9orporate strateg:.

$$

In a paper b: )osing2 Kohn and )as;ell 7%$8 was

proposed a 9on9eptual model of +ront-.nd 3ro9ess
whi9h in9ludes earl: 3hases of Inno<ation 3ro9ess. 0his
model is stru9tured in three phases and three gates:

3hase 1: .n<ironmental s9reening or opportunit:

identifi9ation stage in whi9h e=ternal 9hanges will be
anal:@ed and translated into potential business
opportunities.

3hase %: 3reliminar: definition of an idea or 9on9ept.

3hase ": >etailed produ9t2 produ9t or 9on9ept

definition2 and ,usiness planning.

0he gates are:

*pportunit: s9reeningH

Idea e<aluationH

1o?No-1o for de<elopment.

0he final gate leads to a dedi9ated new produ9t

de<elopment produ9t. 4an: professionals and
a9ademi9s 9onsider that the general features of +u@@:
+ront .nd 7fu@@iness2 ambiguit:2 and un9ertaint:8 ma;e
it diffi9ult to see the ++. as a stru9tured pro9ess2 but
rather as a set of interdependent a9ti<ities7 e.g. Kim and
Aildman2 %%8. )owe<er2 )osing et al.2 %$ R1S
argue that front-end not need to be fu@@:2 but 9an be
handled in a stru9tured manner. 3eter Koon argues that
$C
in the ++. for in9remental2 platform and radi9al
produ9ts2 three separate strategies and pro9esses are
t:pi9all: in<ol<ed.
R
0he traditional Stage 1ate 7048
pro9ess was designed for in9remental produ9t
de<elopment2 namel: for a single produ9t. 0he ++. for
de<eloping a new platform must start out with a
strategi9 <ision of where the 9ompan: wants to de<elop
produ9ts and this will lead to a famil: of produ9ts.
3rodu9ts for brea;through produ9ts start out with a
similar strategi9 <ision2 but are asso9iated with
te9hnologies whi9h require new dis9o<eries. It is worth
mentioning what are in9remental2 platform and
brea;through produ9ts. Incremental products are
9onsidered to be 9ost redu9tions2 impro<ements to
e=isting produ9t lines2 additions to e=isting platforms
and repositioning of e=isting produ9ts introdu9ed in
mar;ets. Breakthrough products are new to the
9ompan: or new to the world and offer a $-1 times or
greater impro<ement in performan9e 9ombined with a
"-$L or greater redu9tion in 9osts. Platform
products establish a basi9 ar9hite9ture for a ne=t
generation produ9t or pro9ess and are substantiall:
larger in s9ope and resour9es than in9remental produ9ts.
NPD organizations:-

3rodu9t >e<elopment and 4anagement

Asso9iation 73>4A8

Asso9iation of International 3rodu9t 4ar;eting /

4anagement
$!

NPD strategies :-

>esign for si= sigma

+le=ible produ9t de<elopment

Dualit: fun9tion deplo:ment

Stage-1ate model

-ser-9entered design
RESEARCH METHODOLOGY

TITLE:

0o Stud: IN.A 3R*>-(0 'A-N()IN1.

TITLE 1USTIFICATION:

0he abo<e title is self e=planator:. 0he stud: deals

mainl: with stud:ing the bu:ing a new produ9t with a
spe9ial fo9us on I!E BI!E "#$ %I$E BI%!". 0he
<arious segments of the mar;ets di<ided in terms of
Needs / satisfa9tion will also studied.
$F

OB1ECTIVE

4ain obje9ti<e of the resear9h is to ha<e an anal:sis of

food and be<erages industr: in 1urgaon . 0o
a99omplish this obje9ti<e it has been di<ided into fi<e.

0o determine reasons behind opting for a new produ9t.

0o ;now the most preferred priorit:.

0o determine 9ustomers per9eption for a new produ9t.

0o determine the feedba9; after ser<i9ing .

0o stud: the t:pes of benefits pro<ided b: other food

and be<erages 9ompan:.

SCOPE OF THE STUDY

A big boom has been witnessed in food and be<erages

Industr: in re9ent times. A large number of new pla:ers
ha<e entered the mar;et and are tr:ing to gain mar;et
share in this rapidl: impro<ing mar;et. 0he stud: deals
with relian9e in fo9us and the <arious segments that it
9aters to. 0he stud: then goes on to e<aluate and
anal:@e the findings so as to present a 9lear pi9ture of
trends in the Industr:.
$#
SIGNIFICANCE TO THE
INDUSTRY:

0his is a limited stud: whi9h ta;es into 9onsideration

the responses of 1 people. 0his data 9an be
e=plorated to ta;e in the trends a9ross the industr:. 0he
signifi9an9e for the industr: lies in stud:ing these trends
that emerge from the stud:. It is a rapidl: 9hanging and
e<ol<ing industr:. 3eople are onl: beginning to wa;e up
to its <ast possibilities. A stud: li;e this 9an attempt to
guide the future of the industr: based on 9urrent trends.

SIGNIFICANE FOR THE

RESEARCHER

0o fa9ilitate and pro<ide useful information for the

stud: of the 9ompan: and the in food and be<erages
industr: and also pro<ide re9ommendations for I!E
BI!E "#$%I$E BI%!".
RESEARCH DESIGN

NON-PROBABILITY

EXPLORATORY & DISCRIPTIVE

EXPERIMENTAL RESEARCH

0he resear9h is primaril: both e=plorator: as well as

des9ripti<e in nature. 0he sour9es of information are
both primar: / se9ondar:.
C

A well-stru9tured questionnaire was prepared and

personal inter<iews were 9ondu9ted to 9olle9t the
9ustomerEs per9eption and bu:ing beha<ior2 through this
questionnaire.
SAMPLINGMETHODOLOGY
Sampling Technique:

Initiall:2 a rough draft was prepared ;eeping in mind the

obje9ti<e of the resear9h. A pilot stud: was done in
order to ;now the a99ura9: of the Duestionnaire. 0he
final Duestionnaire was arri<ed onl: after 9ertain
important 9hanges were done. 0hus m: sampling 9ame
out to be judemental and 9on<inent

Sampling Unit:

0he respondents who were as;ed to fill out

questionnaires are the sampling units. 0hese 9omprise
of emplo:ees of 4N(s2 1o<t. .mplo:ees2 Self
.mplo:ed et9.

Sample size:

0he sample si@e was restri9ted to onl: 12 whi9h

9omprised of mainl: peoples from different regions of
1urgaon due to time 9onstraints.

Sampling Area:0he area of the resear9h was 1urgaon2

India.
C1
LIMITATIONS :-
0he resear9h is 9onfined to a 9ertain parts of 1urgaon
and does not ne9essaril: shows a pattern appli9able to
all of (ountr:.
Some respondents were relu9tant to di<ulge personal
information whi9h 9an affe9t the <alidit: of all
responses.
C%
In a rapidl: 9hanging industr:2 anal:sis on one da: or in
one segment 9an 9hange <er: qui9;l:. 0he
en<ironmental 9hanges are <ital to be 9onsidered in
order to assimilate the findings.
DATA ANALYSIS &
INTERPRETATION
RESPONSE NO.
OF
RESP
OND
ENTS
SHAE
()
&es ! !L
C"
No " "L
0otal 1 1L

INTERPRETATION

*f the sample si@e of 1 sur<e:ed respondents !L of

the respondents are satisfied.

"L of the respondents are either not tried or prefer to

home food.
FINDINGS & CONCLUSIONS

As the people thin; that food is <er: ne9essar: to

sur<i<e. 0he: are aware of the fa9t / reali@ing its
importan9e / qualit:.
CB

0he entran9e of pri<ate pla:ers will in9rease the

9ompetition and it would be a tough tas; to se9ure a
good position in mar;et.

Sin9e Rite ,ite is a asso9iate 9ompan: of a well-;nown

4N( SK&'ARK 1R*-3 with se<eral 9ompaniesE /
its produ9ts are fulfilling 9ustomer2s needs2 it should be
eas: for them to penetrate into the mar;et and se9ure a
good position if the: pa: greater attention to the ser<i9e
part pro<ided to their 9ustomer and thereb: forming a
long and trusted relationship.

As seen from the sur<e: that at present !L of the

9ustomer are satisfied with the produ9t. So it 9an be a
good potential for the 9ompan: and the: should ma;e
an attempt to trap these 9ustomers.
APPENDICES

QUESTIONNAIRE

Name of the person: ZZZZZZZZZZZZZZZZZZZZZZZZZZ

C$

(onta9t no.: ZZZZZZZZZZZZZZZZZZZZZZ

3la9e: ZZZZZZZZZZZZZ

0ime: ZZZZZZZZZZZZZZZZZZZZ

3lease answer the following questions with rating of 1-

1 with 1 being the lowest and 1 highest:

)ow would :ou rate the o<erall 9ondition of the foods

pro<ided to :ouY

)ow was the produ9t from h:gieni9 point of <iewY

)ow would :ou estimate the 9onditions of the food

pro<ide to :ouY

)ow was the qualit: of the food and be<erages offeredY

)ow prompt was the ser<i9e at the dining se9tionY

)ow would :ou rate the <ariet: of the menu offeredY

)ow would :ou rate the o<erall qualit: of the ser<i9eY

)ow would :ou rate the responsi<eness2 9ourtes: and

friendliness of our staffY
CC

)ow would :ou rate our 9ompan: in terms of pro<iding

leisure and 9omfortY

Ahere from :ou got to ;now about our 9ompan:Y

o +rom newspaper
o +rom ad<ertisements in media
o +rom a friend
o +rom other sour9es. 3lease spe9if:.

Aill :ou refer our produ9ts to an: of :our friends or

relati<esY
o >efinitel: &es
o 4a: be
o Ne<er
C!
BIBLIOGRAPHY
WEBSITES REFERRED
www.s;:lar;world.9om
www.google.9om
www.s;:lar;fnb.9om
www.timesofindia.9om
CF