Assam Institute of Management

Questionnaire
Date:
Dear, Sir/madam,
I as a part of my course curriculum am conducting a
comparative study on the service standard of selected FMCG
companies from the intermediaries point of view in Tezpur. I will be
glad if you could kindly spend a few minutes with me.

1. What is the type of your outlet?
a) Wholesaler b) Retailer c) Modern Trade

2. What is the margin given by the following companies on their FMCG
products?
a) ITC.. b) P&G
c) Marico d) Dabur..
e) Ayur f) Cavin Kare .

3. Is there any special scheme related with the personal care
products of these companies? If yes what type of scheme?
a) Yes b) No

4. Are the margin level up to your satisfaction level. Please rate the
brand based on margin level and associated schemes, on a scale of
1to 5(5- up to the mark, 1- not up to the mark). Please tick:

a) ITC :1-----2-----3-----4-----5 b) P&G :1-----2-----3-----4-----5
c) Marico :1-----2-----3-----4-----5 d) Dabur:1-----2-----3-----4-----5
e) Ayur :1-----2-----3-----4-----5 f)Cavin Kare:1-----2-----3-----4-----5
Perception of intermediaries
5. Please rate the FMCG companies you deal in on the following
attributes, on a scale of 1to 5(5- very good, 1-very poor).
FMCG
Companies
Credit
Time
given
Salesman
service
Company
persons
service
Availability
of stock
Schemes Damage
pickup
service
ITC
P&G
Marico
Dabur
Ayur
Cavin Kare

6. Any comments on the above attributes (any discomfort you felt in
any of the above attributes)?

7. What is the credit time given by each of the company?
a) ITC.. b) P&G
c) Marico d) Dabur..
e) Ayur f) Cavin Kare .
8. Which company has their own salesman who deals goods of only
that company?
a) ITC b) P&G c) Marico
d) Dabur e) Ayur f) Cavin Kare

9. Which is the most preferable time you think to deal with a
salesperson and why?

10. What is the mode of service for the companies below?
a) ITC.. b) P&G
c) Marico d) Dabur..
e) Ayur f) Cavin Kare .

11. Do you fall in any priority category for any of the above mentioned
FMCG companies?
a) Yes b) No

12. If yes then for which company/ companies (specify)?

a) ITC.. b) P&G
c) Marico d) Dabur..
e) Ayur f) Cavin Kare .

13. What is the monthly sales volume for each company?
a) ITC.. b) P&G
c) Marico d) Dabur..
e) Ayur f) Cavin Kare .

14. For which product of the following company you cannot deny the
salesman.
a) ITC.. b) P&G
c) Marico d) Dabur..
e) Ayur f) Cavin Kare .
15. Do you deal in the following categories?
Category Cavin Kare products
a. Deodorant Spinz
Spinz Male
b. Talcum Powder Spinz Talc
C. Hair colour Indica herbal hair colour

d. Fairness cream Fairever fairness cream

e. Shampoo Chik Shampoo
Chik Satin Shampoo
Nyle Herbal Shampoo

16. Reasons for not keeping the above products of Cavin Kare, if
any?
.

Demographic profile:
Name of the person concerned:
Address:


Turnover (per month):
Age:

Thank You