Influencing Practice

Promoting Value Based Growth

PGDM
2 Year Post Graduate Diploma in Management
(Equivalent to MBA)

Our Inspiration

The essential spring of all growth is

within you. All that you can get from
without is some food - material or
spiritual - with which to build your own
organism, and some stimulus to spur you
to activity. What is really essential in your
development, you must do for yourself.
- Alfred North Whitehead

A hundred times every day, I remind

myself that my inner and outer life
depend on the labours of other men,
living and dead. And that I must exert
myself in order to give in the same
measure as I have received and am still
receiving.
-Albert Einstein

Our Mission
We recognise our twin roles as a responsible member of Bharatiya Vidya
Bhavan and as a responsive member of Indian society at large and look at
ourselves in a wider context as a 'Beyond MBA' institution. We aspire to be a
globally recognised institute with concurrent presence in socially relevant
segments of Indian society.
We emphasize 'Influencing practice' and 'Promoting value-based growth',
which remain the guiding posts for planning and execution in all that we do.
In all our endeavours, we emphasize (i) attitudes and skills as much as
knowledge, (ii) indigenous learner-centric pedagogy, and (iii) global best
practices. Our attempt is to synthesize the apparent contradictions between
western efficiency and eastern ethos, and competition and collaboration. We
believe this could be a global model one day.
As a self-reliant institution, we seek operational freedom and encourage an
entrepreneurial, agile and flexible organizational culture working on a
collaborative pursuit of innovative solutions.
SPJIMR community strives to realize the objectives of the institution through
self-accountability, professional discipline and hard work.

Content
Letter from the Dean
About SPJIMR
Learning Approach
The Programme

Programme Overview

Programme Architecture

Pedagogy & Evaluation

Social Sensitivity

Leadership Development Programme

Global Relevance

International Events, Conferences & Seminars

Courses in International Schools

International Faculty
Industry Integration

An Overview

SPJIMR Academic Conclave

Guest Lectures & Visiting Faculty

Corporate Events & Awards

Autumn Internships
Placements

Overview

Placement Report Audits

Our Prominent Recruiters

Admissions

Admissions 2014

The Selection Process

Life @ SPJIMR

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27
29
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33
35
36
38

LETTER FROM THE DEAN

An open-arms approach'
My dear MBA aspirants:
I take pride in introducing SPJIMR as a values-based institution with a relentless
focus on teaching management rooted in values and for a larger purpose, thereby
opening up rich opportunities for long term success and fulfillment that extend
well beyond the superior placement records that we are known and recognised for.
Like most well-known B-Schools, we attract some of the best and the brightest
students. You are one of them and I have no doubt that you bring your unique skills
and qualifications coupled with superior academic performance to a field of study
that at SPJIMR will not only be rewarding but also challenging and exciting.
A good management programme will equip you with the knowledge, skills and
attitudes that will enable you to participate in modern day businesses in a world
where the economic landscape is changing, competition is rising and expectations
from business are growing. In this complex environment, you will be charged with
negotiating the path and leading people, optimising processes and delivering
results. It's a world full of challenges as well as opportunities, and management
programmes open up the doors and lay out the path for you.
But as an increasing number of candidates chase limited seats in select schools, an
aura of exclusivity and elitism builds up and drives even more to these institutions.
This brings us the incongruence of a bunch of bright youngsters who set out to be
leaders by first becoming blind followers members of a herd who rush without
thinking about where they are going.
Now is the time therefore to take pause and ask some searching questions:
Why do you want to join a management programme?
How can this qualification help you lead a successful life?
And more crucially, what do you regard as success?

At SPJIMR, we ask these questions again and again. We teach that material success
is important but it can ring hollow without an understanding of the deeper purpose
that must guide your decisions and a spirit of service that must lead you to action.
These are the very issues that business leaders are grappling with today. As trust
erodes and people demand that businesses be held accountable for all their
actions and impacts, only those that lead by a set of values to serve the larger good
and a wide base of stakeholders will grow and thrive.

It is in this mould that you must resolve to learn, grow and build a career.
Individuals are unique and so are great business schools. Just as you are unmatched in terms of your
potential, skill sets, preferences and what you stand for, so are we distinct in our values, philosophy,
programme architecture, learning approach and social orientation. Our selection process, perhaps
the most rigorous but also intriguing to some aspirants, is designed for mutual selection in a peer
moderated context.
While we choose you on the basis of your potential, values and individual beliefs, we encourage you
to choose us for a substantial overlap of similar criteria. This open-arms approach has been our
hallmark almost since inception. With a good match, we make a formidable combination together
that industry welcomes by awarding outstanding career opportunities to graduating candidates.
A perfect match could mean finding a philosophy that seeds a fulfilling life, well beyond a successful
career. Hence, it is important that you carefully assess (perhaps, even skeptically evaluate) our
unique value proposition and leave no doubt in your mind that SPJIMR is the right place for you to
spend two critical and formative years of your life.
I would urge you to find your unique purpose and passion to study management at SPJIMR and not be
one among the herd.
Best wishes,

Dr. M. L. Shrikant
(DBA Harvard)
Honarary Dean, SPJIMR

Individuals are unique and so are great business schools.

Just as you are unmatched in terms of your potential, skill sets,
preferences and what you stand for, so are we distinct in our
values, philosophy, programme architecture, learning
approach and social orientation.

About SPJIMR
Bharatiya Vidya Bhavan's S.P. Jain Institute of
Management & Research (SPJIMR) is an autonomous
management institute with entrepreneurial agility,
personal freedom with professional accountability and
corporatised culture, structure and processes. Since its
inauguration in 1981 by the then British Prime Minister Rt.
Hon'ble Margaret Thatcher, it has been consistently
recognised as one of the top 10 management institutes in
the country, by the virtue of its innovative pedagogic
approach and ability to adapt to the changing business
requirements. SPJIMR enjoys freedom in course
curriculum, pedagogic innovations and has developed
pioneering programmes in socially under-managed
sectors.
SPJIMR encourages development of a co-operative
outlook that recognises the value of sharing and mutual
respect. A testimonial of the same is reflected in the
rankings of SPJIMR.

The Institute has an enviable track record of recognising

the needs of the society, especially the underprivileged
sectors. It is the only business school in India that has
internship in the social sector as an indispensable part of
its curriculum. SPJIMR indeed carved a niche for itself in
the social sector and has set up a model that top business
schools across the world are trying to emulate.

in all the
Improved Rankings eys:
rv
Su
ol
major B-Scho
ld: 4
Business Wor
dard: 6
an
Business St
:7
Business India

The guiding philosophy of SPJIMR is 'Influencing Practice'

and 'Promoting Value Based Growth'.
Influencing Practice- All initiatives and innovations at
SPJIMR aim to influence industry practices and therefore
make us a participant in re-shaping the nation's future.

Outlook: 7

y:
Business Toda

es: 9
Hindustan Tim
re: 9
CNBC TV C-Fo
:9
MBAUniverse

Promoting Value Based Growth- We believe that

individuals need to build the right blend of concern for
their own welfare and social good.

Learning Approach
At SPJIMR, we focus on Attitudes (To Be) and Skills
(To Do) aspects of management education as much as the
Knowledge (To Know) aspect. Though due importance is
given to classroom learning, the effort is to build suitable
stimuli into non-classroom learning on which the
participants can base their own self-development. Our
learning approach covers the following:
! Innovative pedagogy for character and attitude

building, developing a mindset for holistic thinking and

recognising skills for administration, in addition
to the conventional inputs towards development of
analytic, rational skills. To achieve the same, SPJIMR has
evolved a combination of both classroom and beyond
classroom pedagogic innovations.
! Focus on values-based education to develop empathic,

and non self-centred leaders.

! Continuous quality improvements in all our processes

and operations.
! Strong industry integration and alumni engagement to

be able to respond to a dynamic marketplace.

! Making participants gain specialised knowledge by

taking courses in top business schools in USA.

We equip, enable and empower our

students to contribute to society. That
is undoubtedly our aim.
- Dr.Sesha Iyer,
Director, SPJIMR

The
PROGRAMME

8
6

PROGRAMME OVERVIEW

Globally Relevant & Socially Sensitive

SPJIMR's Post Graduate Diploma in Management (PGDM)
is a two year full time residential programmme equivalent
to an MBA. The programme offers specialisations in
Finance, Operations, Marketing and Information
Management.

Objectives:

The programme has consistently been ranked among the

top 10 in the country and is noted for providing
participants the dual advantage of being
! Globally Relevant and
! Socially Sensitive

The programme grooms young graduates (up to

five years of work experience) as:
! Socially sensitive value driven leaders
! Having integrated knowledge of core business

functions in the global environment

SPJIMR's PGDM provides global relevance by

! Offering a range of specialised courses and projects with
various noted international institutes
! Encouraging and supporting participation in
international events and competitions and
! Providing opportunities for interactions with
international faculty
These and our other global linkages support an overall
learning environment that builds among participants a
global outlook. It prepares them to face challenges and
exploit opportunities in a globalised economy that is
marked by volatility, uncertainty, complexity and
ambiguity the so-called VUCA world

The objective of the program is to strike the right

balance between each of the three key
components knowledge, skills and attitude of
a leader

Knowing
(Concepts,
Frameworks,
Cases)

The programme nurtures a sense of social responsibility

and sensitivity by
! Exposing students to life and circumstances across
economic strata of society
! Building an appreciation of urban poverty and leading
inquiries into deprivation and
! Encouraging students to inquire into the larger role and
purpose of business

Being

Doing

(Simulation,
Group works,
Field Exercises,
Internship,
ADMAP)

(Social Projects,
Abhyudaya, Science of

Spirituality,
PG Lab)

The initiatives are a part of our innovative pedagogy that

helps not only build the right managerial knowledge and
skills but also the right attitudes for sustainable success in
professional and personal life.
The pedagogy has been widely acclaimed and has made
SPJIMR students stand out because they are equipped to
deliver high performance across businesses and
geographies and yet remain rooted and sensitive to the
overall environment they operate in.

B-Schools have mostly stressed the knowing and doing

components of management education and have been
lagging on teaching the being dimension, the one that is
the most critical and challenging to deliver meaningfully.
At SPJIMR, we give due attention to the being
dimension and we believe we have been at the forefront in
evolving pedagogy that delivers this meaningfully.

The PGDM programme is

! Recognised by AICTE
! Accredited as equivalent to an MBA by NBA
! Accredited by the UK-based Association of MBAs
! Rated A*** by CRISIL

Dr.M L Shrikant, Dean, SPJIMR

PROGRAMME ARCHITECTURE

Strong Foundations, Sharp Focus

The flagship programme of SPJIMR comprises courses which are benchmarked
against leading global B-schools.
The programme starts with a foundation module followed by four semesters
spread over two academic years.
Year 1
The first year curriculum aims at strengthening fundamentals in all areas of
functional management and provides a holistic perspective of general
management.
The programme commences with pre-MBA study material sent to students
even before they arrive on campus. On arrival, all participants go through four
weeks of the foundation module to ensure that they attain the same level of
understanding on the basic issues and concepts related to management.
This is followed by two semesters constituting around 500 classroom sessions
(each of 70 minutes duration), ensuring a through grounding in fundamentals.
The students also develop managerial traits through various beyond-theclassroom learning initiatives and real-life projects and internships.
Year 2
The second year provides inputs in the chosen area of specialisation and is
customised to the career focus of students and industry requirements. The two
semesters in the second year consist of around 360 classroom sessions geared
towards an in-depth understanding of their respective fields of specialisation.
The students undertake eight-week corporate projects with our industry
partners during the second year.

10

PEDAGOGY & EVALUATION

A Good Mix
The pedagogy is a mix of lectures, classroom discussions,
peer learning, case studies, simulations, project work,
group studies and participation in national and
international events and competitions. Various case
studies from the best business schools like Harvard are
taken up for discussions in the class. Integration across
functional areas leads to a participant becoming proficient
in not only his/her specialisation area but also other areas
catering to business decision making.
While due importance is given to classroom learning, the
effort is to build suitable stimuli in non-classroom
learning, interaction and internship to facilitate the
development of the right attitudes, skills and knowledge
on which the participant can base his or her own
architecture of self-development. Students are given
application exercises and simulation based courses and
are therefore encouraged to work in live projects and
problems to have first hand management experience.
The choice of pedagogic methods at SPJIMR is based on an
important conviction expressed by the following three
propositions:
1. The learning experience must result in the
enhancement of the capabilities of the individual for
actual practice
2. Professional life cannot be devoid of values and social
responsiveness
3. The knowledge-seeker must own up the process of
education and must accept responsibility for
professional growth and development
SPJIMR uses a grading system in all its evaluation methods
comprising quizzes, assignments, case analysis, project
work, group exercises, field-work, internships, mid-term
assessments and comprehensive examinations.
Evaluation is continuous and spread throughout the
course delivery.

The focus is on self development. The intention here

is to touch your core value and not remain confined to
behavioural aspects of the personality.
- Dr.Sesha Iyer, Director, SPJIMR

11

1st Year

PGDM Programme
Credit

Spreadsheets
Financial Accounting

0.5

Introduction to case based learning

Introduction to Learning Management
Micro Economics
Quantitative Methods

Credits

0.5
1
1
3.5

People & Performance

Business Environment - I

Cluster-I
(11-Jul-13 - 28-Aug-13)

0.5

Cluster-II
(30-Aug-13 - 23-Oct-13)

Business Computation using

Course

Semester I

Foundation (11-Jun-13 - 10-Jul-13)

Course

(Macro Economics & Economic Environment)

Decision Analysis Simulation
Financial Statement Analysis
Operations Management - I
Fundamentals of Business Research
Integrated Course in Business Communication
(Spread across Sem I & II)
Credits
Business Environment - II
Management Accounting
Marketing Management - I
Operations Management - II
People & Performance - II
Legal aspect of Business
Multivariate data analysis
Credits

2nd Year
Course

Course

Credit

Course

Credit

Major: Choose any one Specialization (11 credits to be taken)

Fixed Income Securities and

1.0
2.0
1.0
1.0
1.0
1.0
1.0
1.0
1.0
1.0
0.5
0.5
1.0

Treasury Management (DSTM)

Advanced Concepts in
Accounting
Financial Derivatives and Risk
Management
International Finance
Advanced Corporate Finance
Corporate Valuation
Equity Research
Investment Banking
Managing Banks & Financial
Institutions
Portfolio Management &
Security Analysis
Project & Infrastructure
Finance
Financial Risk Management
Private Equity
Key Legal &Taxation aspects in
Finance

1.0
1.0
1.0
1.0
1.0
1.0
1.0
1.0
1.0
1.0
1.0
1.0
0.5
0.5

IT Strategy
Technology Services Management
Enterprise Solutions
Business Analysis and Process
Modelling
IT Business Development
IT Consultancy Management &
Business Transformation
e-Supply Chain Management
e-Business
Business Intelligence Systems
IT in Banking
IT Product Management
IT Project Management
Social Media Marketing
Enterprise Mobility
Managing IT - Financial
Imperatives

Information Management

Planning and Control

Logistics and Supply
Chain Management
Managing for Quality &
Performance Excellence
Strategic Cost
Management
Enterprise Solutions
Project Management
Service Operations
Management
Operations Strategy
Theory of Constraints
Management Science
Lean Six Sigma
Global Supply Chain
Management
Simulation
Self sponsored project

Finance

Manufacturing and Operations

Semester III (21-Apr-14 - 23-Aug-14)

Manufacturing

Autumn Internship (25-Aug-14 18-Oct-14) - credits 3

Architecture
Course

Semester II

1
1
0.5
0.5
1
6
0.5
1
1
1
1
1
0.5
6

Cluster-II
(23-Dec-13 01-Mar-14)

1
1

Cluster-I
(25-Oct-13 21-Dec-13)

Credit

Credit

Corporate Finance - I
Information Technology in Business
Marketing Management - II
Negotiation Skills
People & Performance - III (HRM)
Decision Making Science
Credits

Business Policy & Strategy

Corporate Finance - II
Ethics in Business (spread across semester) &

1
1
1
0.5
0.5
1
5

1
1
1.5

Science of Spirituality (1 + 0.5)

International Business
Current Thinking in Management (Learnings from

1
0.5

Academic Conclave)
Optional Common Elective (1.0 Credit)

Credits

Assessment & Development of Managerial & Administrative Potential (ADMAP) - Credits 3.5

Course

Credit

Abhyudaya - Credits 1.5

Comprehensive Exams (27-Feb-14) - Credits 2
DOCC (Social Project) (3-Mar-14 12-Apr-14) - Credits 3
Business Consulting Project - Credit - 0.5
Course
Credit

Credit

Marketing

1.0
1.0
0.5
0.5
0.5
0.5
0.5
1.0
1.0
0.5
0.5

Consumer Behaviour
Product Management
Strategic Brand Management
Sales & Distribution Management
Strategic Marketing & Industrat
Simulation
Marketing Execution
B2B Marketing
Rural Marketing + Organisation
perspective
Retail Shopper Marketing
Market Research
Pricing
Marketing Models
Marketing Communications
Marketplace Ethnography
Social Media Marketing
Media & Entertainment Marketing
Capstone Project

1.0
0.5
0.5
1.0
1.0
0.5
0.5
1.0
1.0
1.0
0.5
1.0
1.0
1.0
1.0
0.5
1.0

Common Electives

1.0
1.0
1.0
1.0

Semester IV (27-Oct 14 - 07-Mar 15)

(7 Credits to be taken)
1.0
New Venture Creation
1.0
Entrepreneurial Marketing
1.0
Managing New Business Initiatives (MNBI)
1.0
International Economics
1.0
Global Competitiveness & Sector Analysis
1.0
Gita in Management
1.0
Key Account Management
1.0
Services Management
1.0
CRM - Evolution from 1.0 to 2.0 to 3.0 CRM
International Business Strategy and Planning 1.0
1.0
Blue Ocean Strategy
1.0
Advance Competitive Strategy
1.0
Marketing Engineering
1.0
Customer Acquisition
1.0
Supply Chain Management
1.0
Banking, Financial Institutions and Markets
1.0
Data Warehousing & Data Mining
1.0
Contemporary Leadership Practices
1.0
International Marketing
1.0
Relationship Marketing
1.0
Lean Manufacturing
1.0
Course of Independent Study
1.0
Services Marketing
1.0
Marketing Analytics
1.0
Business Analytics
1.0
Financial Markets & Econometrics for
1.0
Finance
Workshop on Innovation & Qualitative
1.0
Research
Course of Independent Study
1.0
Consulting Minor
Management Consulting
1.0
Micro Economics of Competitiveness
1.0
Game Theory
1.0
Critical Thinking
1.0
2.0
Red Book
1.0
Special Field Exam
Total Credits in 1st Year
36
Total Credits in 2nd Year
24
Grand Total (1st year and 2nd year)
60

1 credit is equivalent to 18 sessions of 70 minutes duration plus 60 hours of reading, projects, assignments etc.

SOCIAL SENSITIVITY

14

VALUE BASED LEADERSHIP DEVELOPMENT PROGRAMME

A Larger Purpose
The idea of a larger purpose to business and an inner voice that might guide managers in their key decisions carries deep
implications for modern day management, particularly at a time when questions are being raised about the current
models of business rooted in the Western ideas of growth centred on a material and acquisitive mindset.
Amid economic uncertainty, B-Schools across the globe are also grappling with questions around the role of business in
society and how managers might deliver amid rising aspirations, shrinking resources and increasing disparity.
And as people spend more time at work and in their organisations, there are disconcerting signals on issues concerning
mental peace, happiness and questions on the purpose of a life mired in stressful situations.
At SPJIMR, we have set out a different path that can help resolve three apparent contradictions that face us:
A synthesis of the Western emphasis on efficiency (individualistic, with a concern for the ends) with Eastern values and

ethos (societal, with an equally important emphasis on the means)

Coexistence of collaborative and competitive modes which strive for individual excellence and yet reinforce a group

culture
Retaining a motivation for material advancement but balanced with sensitivity to the idea of social justice.

We have long recognised the importance of Eastern ideas in addition to Western theories for addressing pedagogic
challenges. We work to influence and shape attitudes of MBA students to strengthen social, moral and ethical dimensions
of their personality.
Our five pedagogic innovations under the Leadership Development Programme are designed to shape a positive attitude
among participants with an approach that
Promotes management and development of the self
Enhances inter and intra personal skills
Develops societal consciousness, welfare and harmony

Enhancing EQ and SQ

Learning Administration -

Coping with Unfavorable

The Art of Getting Things

Done

Circumstances
Science of
Spirituality

ADMAP

Working in an Unstructured

Situation
Developing Sensitivity to
Rural Society

DOCC/Social
Projects

Required
Courses in
the 1st Year

Personal
Growth Lab

Understanding Self

and Interpersonal
Group Dynamics

Abhyudaya

Learning mentoring skills

Developing sensitivity to

urban poverty

15

ADMAP
DOCC
Process

Involvement in the

Institutes
administrative and
academic tasks

Learning Objectives

Programme

Expected Outcomes
Impact on Actions - (Aachar)
Impact on Thinking - (Vichara)
Influence without power

Getting Things

Done- both as an
individual and group
member

Self-learning through

experimentation

Influence as a

member of a small
committee

Learning by

observation

Permit

self-assessment and
development on key
managerial skills

Recognise importance of

ADMAP

implementation & feasibility

Roll up sleeves' when

required

Classroom sessions

on administrative
theories &
frameworks

Diary writing-

Learning by Doing- a

Self development skills

process with utility

for lifelong learning

through experience
analysis

documenting
experiential
learning

6-week project in

social organisation,
based in rural
areas/urban slums
Study and Action
Plan with focus on 12
critical social issues
over 37 locations

Handle unstructured

Develop sensitivity

Case development

and documentation
for continued action,
reference and
knowledge building

Practical management

situations for
managerial analysis
and inputs;
recognise
universality of
management
principles

to
(1) rural India and its
heterogeneity
(2) poverty and
hardships faced by
many in rural areas

actions for unstructured

environment/ situations

Non self-centered approach

to evoke the desire to 'give

back' to society

Gratefulness for being

DOCC

privileged

Rational, entrepreneurial,

yet grounded to reality

Accommodative

Understand NGOs as

an organisation
and their importance
in the Indian context

16

Abhyudaya &
Science of Spirituality
Process

Learning Objectives

Experience the 'Joy

of Giving
fortnight with
under-privileged
children of municipal Learn mentoring as
schools at their
a skill
residence in Mumbai
slums
Develop an ability to
Develop plan for
unearth human
holistic development
potential & unique
for child's ongoing
abilities
mentoring process
Diary writing for self
Respect for human
introspection and
dignity
reflection

Programme

Mentoring Skills

Spend 2 hours /

merely a consumer

Learn to spot hidden

potential in an individual
A sense of gratefulness
for proactive
leading to humility for what
development- an important
one has
leadership skill

To understand,
blended learning
manage and develop
The Science
the self
Videos/lectures on an
of
e-learning platform To decipher the nature
of
subjectivity
and
Spirituality
In-class discussions
appreciate its impact
with faculty
on the decision
making process
To evoke intuitive logic
To develop the ability
to enjoy life for
integrated living

OB theories and
frameworks- self, IP
and group

Being a contributor and not

Abhyudaya

Moving towards

Review of western

Expected Outcomes
Impact on Actions- (Aachar)
Impact on Thinking -(Vichara)

Objective decision

making, better choices

Confident handling of
crises
Leadership that
commands confidence
and builds trust
Increased creativity
coupled with humility

An intelligent understanding

of motives and behaviours of

self and others
A decrease in negative
psychic states (like anger,
jealousy, insecurity)
Increased self worth,
happiness and self fulfillment
A sense of calm and
equanimity in all situations
and circumstances
Personal wellbeing and better
physical health given that
there is a medically validated
connection between the
mind and the body

Collaborative approach

Explore, categorise

to work

and understand the

'Self

3-day outbound

activities at Khandala
involving self
administered tools
and team exercises
followed by debrief
session with faculty Understand
interpersonal and
Personal Learning
group dynamics
paper for analysis of
current 'self' and
propose action plan
for self development

Team Skills- behavioural

dimension

PG Lab

Concurrent role as a team

leader and a member

17

Understanding of

self-strengths and
weaknesses

GLOBAL
RELEVANCE

18

INTERNATIONAL EVENTS, CONFERENCES & SEMINARS

Ready for the World

In a globalised society, where developments in one market can make an impact across continents, it is important for students
to have a good exposure to global trends and practices. The PGDM programme offers a wide range of opportunities to
participants to interact with global businesses and the best of global B-Schools.
L'Oreal Brandstorm (Paris)
A team of PGDM students from SPJIMR won the L'Oreal International Brandstorm finals held in Paris in June 2013. The SPJIMR
team comprising Ujjwal Chaddha, Mitali Parekh and Himanshi Dandona, all second year PGDM students, not only
represented SPJIMR, but also India at this international platform. The team was up against a stiff competition from 37
international teams during the semi-finals round.
The SPJIMR team made it to the top three along with
the teams from France and Greece. In the finals held at
Grand Palais, Paris, the team overcame the stiff
challenge to win the coveted title. Apart from the
trophy and prize of 10,000 Euros, the SPJIMR team also
won the award for the Best Integrated Marketing
Communication Campaign.
The process of L'Oreal Brandstorm Competition lasted
some six months, a period which saw over 10,000
teams from across the world compete in this
prestigious competition. More than 200 teams from
India participated and only four of these made it to the
Indian national finals.
St. Gallen Symposium (Switzerland)
The St. Gallen Symposium is a global gathering of
Leaders of Today and Tomorrow that takes place
annually in May at the university of St. Gallen, Switzerland. The 42nd edition's theme was Facing Risk. Reputed names from
the world of business and politics such as Jean-Claude Trichet, former President of the European Central Bank, Kumi Naidoo,
Executive Director of Greenpeace and Josef Ackerman, CEO of Deutsche Bank participated and shared their views. SPJIMR
students Chirag Heda and Abhineet Rawat were among the few selected to represent India at the St. Gallen Symposium.
HPAIR (Harvard University, USA)
Six participants from SPJIMR Aditya Narang, Jayajanani Pattabhiraman, Nishant Chawla, Rajas Abhyankar, Shruti Khuntia
and Sneha Bopaiya - were selected for the prestigious Harvard Project for Asia and International Relations (HPAIR) 2012. With
the theme of "Cross Cultural Connections:
Weaving New Silk Roads", delegates had the
chance to explore pertinent issues
concerning the Asian region including
foreign policy, public health, environmental
issues, media and entrepreneurship through
plenary sessions, panel discussions,
seminars and case-studies.
4th NUS Stock Pitch Competition
(Singapore)
Khushboo Sharma, Srihari Santhakumar and
Amish Shah represented SPJIMR at the 4th
NUS Asian MBA Stock Pitch Competition in
Singapore hosted by the Centre for Asset
Management Research & Investments
(CAMRI). The forum provides top MBA
participants in Asia and opportunity to
compete and showcase their equity research and stock-picking skills in front of a panel of distinguished judges from the
investment industry.
19

COURSES IN INTERNATIONAL SCHOOLS

A Global Foot Print

Understanding the global environment by way of international exposure has been one of the key focus areas of the PGDM
programme.
With a view to enhancing the exposure of participants to the global business scenario, the programme invites increased
faculty and student participation from foreign countries and encourages PGDM participants to go to foreign universities for
specialised courses.
From the batch of 2011-13, a total of 22 participants undertook specialised courses in foreign universities and 12 participants
interned during the summers at international schools. Participants have undertaken specialised courses/projects in the
following Institutes

Samuel Curtis Johnson Graduate School of Management, Cornell University, USA

University of Maryland, USA

Krannert School of Management, Purdue University, USA

Eli Broad College of Business, Michigan State University, USA

Olin Business School, Washington University, USA

Schulich School of Business, York University, Canada

IESEG, Lille Catholic University, France

ESB Reutlingen, Germany

Kuhne Logistics University, Germany

Bordeaux Management School, France

Nagoya University of Commerce & Business, Japan

NUS, Singapore

University of Malaya, Kuala Lumpur

Universiti Sans Malaysia

20

International Faculty
Faculty from business schools across the world visit SPJIMR on a continuous basis to take full courses or modules within the
courses or for guest lectures.
Some of the International faculty members

Chris Guillebeau
Entrepreneur, traveler and author of
bestseller The $100 Start Up

Dr. Nikhilesh Dholakia

Marketing & Supply Chain Management,
University of Rhodeisland

Dr. Devendra Potnis

School of Information Sciences,
University of Tennessee

Walter Russell Mead

Former Yale professor, is the James
Clark Chace Professor of Foreign Affairs
and Humanities at the Bard College,
and Editor-at-Large of The American
Interest

Dr. Jacob Tsao

Department of Industrial and Systems
Engineering San Jose State University,
San Jose, California

Rajkumar Venkatesan
Business Administration,
Darden Business School

Dr. Lakshmi Mohan

Customer Relation Management,
State University of New York

Dr. Suraj Commuri

State University of New York, University
at Albany

Nello Gasparado
Business Communication & Cross
Cultural Communications, ESB Business
School

We believe in providing each one of our participants an opportunity to pursue a

profession of choice by enabling them to acquire advanced knowledge and skills
wherever applicable. Our globalisation efforts are directed towards the objective of
developing a higher level of professional competency amongst participants which
we expect will result in better and a higher level of career opportunity.
- Dr. Atish Chattopadhyay, Deputy Director, PGDM

21

INDUSTRY
INTEGRATION

22

AN OVERVIEW

Theory meets Practice

Business schools have an important role in driving economic
growth by providing the right talent that is ready to take up
managerial roles in industry. Living up to this role demands regular
interaction and an overall integration with industry so that the
participants are exposed to market dynamics and have the benefit
of the latest developments and ideas from the world of business.
The PGDM initiatives at industry integration

help students appreciate business as it operates in the real

world and

promote experiential learning so that theories and models are

looked at from the specific context in which they work
At the same time, industry integration is a way for us to indicate to
industry how MBA education is evolving and if they find our
students to be better and more effective, they also identify the
reasons thereof. That sets the stage for our students to be
frontrunners when it comes to fitting the needs of industry and
helps us drive the superior placement records that the PGDM
programme is known for.

Industry Visits
Perspectives from the Shop Floor
To provide firsthand and practical information about production
operations and techniques used in manufacturing industries and
to help students build on their academic knowledge, SPJIMR
organises industry visits for students to various manufacturing
plants/facilities across India. This takes students right to the heart
of the shop floor and provides an opportunity to understand
various processes and practices and relate them to theoretical
concepts learnt in classes. Apart from traditional manufacturing
operations, students also visit modern, IT-driven businesses that
are changing the way we do business in India.
In 2012, first year PGDM participants visited the manufacturing
facilities of the Parle group, Mumbai, Mahindra & Mahindra,
Mumbai and Tata Motors Limited, Pune. A visit was also organised
to the National Stock Exchange (NSE) headquarters in Mumbai.

Workshops
Workshops help students gain practical skills, provide an
opportunity to discuss ideas with practitioners and help students
appreciate the nuances of actual working in a corporate
environment.
Some of the workshops held in 2012 were:

Business Plan workshop where the guest speaker was Mr.

Sanketh Garimella, an alumnus of Purdue University

In-Basket Workshop by Mr. Jagmohan Bhanver, chief mentor

at People First

Laboratory on Entrepreneurial Motivation by Dr.Sunil Handa,

Professor at IIM Ahmedabad

23

SPJIMR ACADEMIC CONCLAVE

An Exchange of Ideas
The SPJIMR Academic Conclave, popularly known by its acronym SAC, is a platform for fostering
business-academia integration, a unique initiative under which corporate leaders discuss emerging
trends and share their experiences with delegates and students.
Six of the most prominent issues affecting the functional domains of finance, marketing,
operations, information management, consulting and human resources are generally presented as
themes for SAC each year.
SAC 2013 was a four day action packed event that was inaugurated on January 11, 2013. It
comprised panel discussions, key note addresses, symposia and exhaustive deliberation on
emerging trends in management and the changing business environment.
The 2013 industry participants included representatives and leaders of organisations like Amazon
Web services, Accenture, Ford India, L&T, Unilever, Standard Chartered, KPMG, Mahindra &
Mahindra, Deloitte Consulting, Google, CISCO, Ogilvy & Mather, AC Neilson, IBM, McKinsey &
Company, PWC, and many others.
Acclaimed global academicians and thinkers including Prof. Nirmalya Kumar of London Business
School, Prof. Dipak C. Jain of INSEAD, Deans of Schulich Business School and NUS, Singapore have
graced the SAC platform in the past.
SAC 2013 saw 60 industry stalwarts and academicians including over 600 corporate participants.
Under the SAC umbrella, the following were the function-specific conclaves and their themes:

The Information Management Conclave had the theme 'India Next- Technology Transforming
the Real India'.
The keynote address was delivered by Mr. Sankerson Bannerjee, MD, Accenture who spoke
about challenges facing real India, the need to implement technology profitably and
opportunities for bridging the gap by making the actual technology products available.

The Consulting Conclave had the theme 'Sustainability A Choice or A Business Imperative?
The keynote speaker for the conclave was Dr. Steven A Melnyk, Professor of Operations and
Supply Chain Management, Michigan State University. His presentation, 'Making sense of
sustainability' dealt with understanding sustainability in detail and beyond what is generally
perceived.

The HR Conclave carried the theme 'Building Inclusive Workplaces by Harnessing Diversity'.
The keynote speaker for the conclave was Stacy Blake Beard, Associate Professor, Simmons
College School of Management, Boston, USA. Her presentation on dealing with the sources of
conscious and unconscious bias in an organisation covered biases at various levels which
employees face in their profession.

24

The Operations Management Conclave had the theme 'Managing Risks & Sustaining High
Performance in Supply Chain'.
The keynote speaker for the conclave was Prof. David J. Closs, the John H McConnell
Professor of Business Administration & Chairperson, Department of Supply Chain
Management, Michigan State University. His presentation, 'Evolution of Supply Chain' dealt
with the trends impacting supply chain decisions in India and how a good supply chain
should address effective and efficient management of physical assets, expertise and
intellectual capital.

The Finance Conclave had the theme 'Tapping the Business Potential in Financial Services
in India'.
'Tapping the Business Potential in Financial Services in India' was the theme for the Finance
Conclave 2013. The keynote address was delivered by Mrs. Usha Thorat, Director, Centre for
Advanced Financial Research and Learning (CAFRAL) and former Deputy Governor, Reserve
Bank of India. She identified four major challenges for the financial industry - to provide safe
and convenient product and delivery channels, to assess optimum size and structure of a
financial services business, to focus on the fiduciary role in financial services that
differentiates the business from many others and progressive regulation all of which were
perceived as highly customer centric.

The annual SPJIMR Marketing Impact Awards, a part of the conclave, had the theme
'Making Marketing Accountable: Metrics for Measuring Marketing Effectiveness' for the
event.
Corporates from various domains present detailed cases on marketing initiatives that have
been taken up to successfully solve a business problem or encash a market opportunity with
a measurable impact on business. This year, 27 business, government and non-profit
organisations participated to win the coveted award.
The four finalists teams were: ICICI Bank (financial inclusion across 11,000 villages), Four
Fountains Spa by CMYK Health Boutique Private Ltd (astute marketing efforts by a start up),
Interface Communication-Kraft Oreo (entry strategy and growth of Oreo in the highly
competitive biscuit industry) and Eureka Forbes ('water shops' across various rural India)
CMYK Health Boutique Private Ltd (Four Fountain Spas) was ranked first while the team from
Eureka Forbes was adjudged as runners-up. The winning team got the prestigious SMIA
trophy and the prize money of Rs. 100,000 while the runners up got prize money of Rs.
75,000.

25

Guest Lectures & Visiting Faculty

Business Leaders Lecture Series is an initiative of SPJIMR wherein the top leaders of the corporate world are invited to share
their thoughts on and expectations from management education. These lectures give participants an insight into the
challenges faced by top management of leading companies.

Few Industry Speakers

Boman K Moradian
Managing Consultant & Director,
Essel Propack Ltd.

Chetan Gore
Marketing Director of Oral Care,
Procter & Gamble, Singapore

Deepak Mohanty
Executive Director,
Reserve Bank of India

Harsh Mariwala
Chairman & Managing Director,
Marico Ltd.

D. Sundaram
Vice- Chairman and Managing
Director of TVS Capital Funds Ltd.

Lulu Raghavan
Managing Director,
Landor Associates

Sriram Venkateswaran
Director of National Supply Chain &
QA, McDonald's India

Saugata Bhattacharya
Senior Vice President and Chief
Economist, Axis Bank

Saurabh Kumar
Former Ambassador of India to
International Atomic Energy Agency,
United Nations Industrial
Development Organization & the UN
Offices in Vietnam and Austria

Rama Bijapurkar
Thought leader on marketing strategy
and India's consumer economy

26

Corporate Events & Awards

The SPJIMR PGDM participants participated in over 50 B-School competitions at the national and international level in
2012-13. The participants attained a significant number of wins.

LIME 4
Team Luminescence from SPJIMR was the winner of the
fourth season of Lessons in Marketing Excellence (LIME).
LIME which is organised by Hindustan Unilever in
collaboration with CNBC-TV 18, is the most sought after
competition amongst all the top B-Schools of the country.
SPJIMR's team consisting of Nilisha Agarwal, Santosh
Gaurav & Avinash Nair emerged as the winner.

Citibank Women Leader Award

Citi awarded nine first-year management participants
from leading business schools in the country with the Citi
Woman Leader Award 2012-13. Abha Ajmera from SPJIMR
was the winner of the Citi Women Leader Award with Aditi
Agarwal as the runner-up.

CAPSIM Challenge - Fall 2012

A team comprising of PGDM participants Sonia Apsingekar, Vikalp Babelay, Gaurav Sapra and Viraj Kulkarni won the
Capstone Business Simulation Challenge. The Challenge pits participants who have participated in either Capstone or
Foundation Business Simulation in their university studies to compete with other Capsim alumni to run the world's top
simulated company. Approximately 1800 participants from more than 280 universities around the globe competed in the
Capsim Challenge in November, with 12 teams (six for Capstone and six for Foundation Business Simulation respectively)
qualifying for the 48-hour, high pressure business simulation playoffs. A total of eight teams from SPJIMR participated in the
challenge with five of them finishing in the top 10 percentile.

27

Mahindra War Room

The winners 'Team Bistro' presented on the financial services
sector in the Campus round of Mahindra War room. They
represented SPJIMR at the finals to a jury comprising Anand
Mahindra, the Group Executive Board (GEB), and eminent
Mahindra managers. The team comprising Gaurav Sapra, Divya
Mohan, Rohith TV, Divya Vishwanathan were the National runners
up.

Tata Business Leadership Awards 2013

Team "TASk Force" from the SPJIMR were declared the national
winners at the prestigious Tata Business Leadership Awards (TBLA)
at the end of a nine month long competitive process in which they
bested more than 200 teams from top 10 B-Schools across the
country.
The four member team of second year PGDM students Shri Harsh,
SRK Dattu, Govind Lohia and Niranjan Sane represented SPJIMR at
the national level. The team was felicitated by the Chairman of Tata
Sons Cyrus P. Mistry and was awarded the TBLA rolling trophy along
with a sum of Rs. 2 lakh and other exciting prizes from Tata group
businesses the Taj group of hotels, Titan, Croma and Ginger
Hotels.

RMAI Award
The Rural Marketing Association of India and Ayurvet Limited
organised the 6th Annual Ayurvet RMAI Awards for the Best
Summer Project in Rural Marketing amongst the participants
from the top 30 Management Schools across the country. In all,
RMAI received 84 entries from across the country like IIM
Ahmedabad, Bangalore, Kozhikode, Lucknow, Rohtak, Shillong,
SPJIMR, Mica, Teri etc. Ranjana Dobal, participant of SPJIMR,
presented on Value Chain Intervention- a self-sustainable
business model and bagged the 1st prize. The first prize
comprised of a trophy, a certificate of merit and a cash award of
INR 50,000. The project focused on building a self-sustainable
business model through the collective action of rural women.

28

Autumn Internships
The Autumns Placement process for the Class of 2013 concluded in the month of August 2012.
176 participants completed their internship according to their specialisations. There were
17 new companies making offers on campus.

Sector-Wise Data
3%
10%

3%

9%

Banking
Telecom & Media
Consultancy
Diversified
E-commerce
Equity Research
FMCG
Investment Banking
IT
Self-generated Placement
Private Equity

1%
8%

7%
15%

37%

4%
3%

Selection wise break up in different sectors

60
50
40
30
20
10

Varied backgrounds, a wide range of qualifications, a good blend of

experienced and freshers with different skills makes the batch a
recruiters' delight.
- Prof. Abbasali Gabula, Deputy DirectorExternal Relations & Administration, SPJIMR

29

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Finance
Marketing

PLACEMENTS

30

Overview

A Superior Record
SPJIMR has been known for its consistent and superior placement records. Despite edgy markets, SPJIMR became the first Bschool to complete 100% placements this season. To ensure accurate reporting and full transparency, SPJIMR placement
reports are in alignment with the Indian Placement Reporting Standards (IPRS) and are audited by CRISIL.

Class of 2013
SPJIMR reported another successful year of placements for PGDM class of 2013. A total of 97 companies participated in the
final placement process for the year.
Participants in the Batch

175

Participants in the batch opting out of placements

Total Number of Offers Made

206

Number of Participating Companies

97

Number of First time Recruiters

33

Number of Lateral Offers

65

Total Number of Pre Placement Offers (PPO/PPI)

80

No. of offers per student

1.17

Average Salary

INR 1,613,000

Key Highlights
61% of the batch had offers of INR 1,500,000 and more
83% of the batch had salaries of INR 1,300,000 and more
The median salary for the batch of 176 participants was INR 1,595,000
Offers for global positions were made by Ranbaxy & Jumbo Electronics

Placements 2013

22.83%

25.54%

15.22%
14.13%

22.28%

FMCG
Consulting
IT & Telecom
Banking & Financial Services
Others

The Institute has long standing relationships with recruiters who come
on campus again and again and look forward to hiring our students.
- Prof. Abbasali Gabula, Deputy DirectorExternal Relations & Administration, SPJIMR

31

Placement Report Audits

Transparency is the Key

CRISIL is the auditor for SPJIMR placement reports and plays a key role in the release of the SPJIMR report by checking the
data with actual offer letters and ensuring that the presentation of the data is in alignment with the Indian Placement
Reporting Standards (IPRS).
CRISIL's audit process involves validating the information in the placement report shared by SPJIMR with respect to
remuneration, job function and location of the placement, through communication received from recruiters. The audit
exercise covers robust data set of the placements made through the Institute. This enables the arrival of an accurate median
salary amount which candidates would have garnered through the placements.
SPJIMR is the second institute in India to have published CRISIL-audited placement related information under the IPRS, an
initiative pioneered by the Indian Institute of Management Ahmedabad (IIM-A) in September 2011. IPRS is a framework
aimed at standardising reporting of placement statistics and is freely available in the public domain for voluntary adoption
by other business schools.
IPRS specifies the standard format in which the aggregate statistics will be reported across function, sector, and location. The
aggregate statistics to be published include minimum, maximum, median and average salaries across every parameter. The
framework envisages a clear demarcation of performance-linked compensation from fixed salary, thus enabling a more
realistic understanding of compensation offered on campus. The standards also require that employment data be audited
by an independent auditor.

We believe that following the IPRS represents an important

transition within the Indian management education sector. It changes
the evaluation metrics of management education from the excessively
focused 'highest salary paid' to a more realistic understanding based
on comprehensive compensation data covering a large proportion of
the batch. The extent and quality of the data, therefore, is critical to
reliability of the report. CRISIL is pleased to be associated with this
initiative of SPJIMR.
- Akash Deep Jyoti, Head, CRISIL Ratings

The IPRS initiative would only enhance transparency within the

placement process if institutes and recruiters present 100% data for
audit. It is very crucial for audit agencies to verify whether all the
students are placed or not and capture this in their report. Hence,
acknowledging its proven credibility and independent stance,
CRISIL has been chosen as the auditor for our placement report.
- Dr. M.L. Shrikant, Dean, SPJIMR

32

Our Prominent Recruiters

3M

Four-S

Miebach Consulting

Accenture Management Consulting

Franklin Templeton

Motilal Oswal Investment Banking

Actuate Consulting

GE

Nielsen

ADP

Google

Nomura

Airtel

GSK CH

O3 Capital

Amazon

HCCB

P&G

Aricent

HCL GEM

PepsiCo

Asian Heart Institute

Honeywell

Philips

Asian Paints

HSBC

PRTM Consulting

Axis Bank

HT Media

Puma

BPCL

HUL

PwC

Bristlecone

ICRA

Ranbaxy

Britannia

ITW

Raymonds

Capgemini

ING Vysa Bank

RIL

Cheers Interactive

Interglobe

Sabre Capital

Citibank

JDAJ&J Consumer

SBI Caps

Cognizant Business Consulting

J&J Pharma

Schlumberger

Col-Pal

JM Financials

Shell

ConAgra

JPMC

Siemens

Cummins

Jumbo Electronics

TAS

Dabur

KPMG

TATA Capital

Deutsche Bank

Kotak Bank

TCS

Dell

Kraft

TSMG

Deloitte Innovation

L&T Finance

Texas Instruments

Deloitte S&O

L'Oreal

Vodafone

Deloitte TS&A

Magma Corp

Wipro Consumer

Directi

Mahindra & Mahindra

Wipro Fin

Dr Reddy's

Makemytrip

Yes Bank

Ernst & Young

Marico

ZS Associates

Edelweiss Capital

Microland

Flipkart

Microsoft

33

ADMISSIONS

34

ADMISSIONS 2014

A Differentiated Approach
SPJIMR launched the admission process for its two-year PGDM for 2014-16 with
effect from 15 September 2013. The application window will remain open from
15 September 2013 to 18 November 2013.

Eligibility

What's New
Participants can opt for two

specialisations among the four

(Information Management,
Operations, Marketing and
Finance).
Naming two options means
aspirants who are not shortlisted
for the first option will be
considered for the second option.
The outcome of the first option
will have no bearing on the
second option.

To be eligible, an applicant has to have a Bachelors degree or equivalent

(10+2+3) from a recognised university. Students in the final year of graduation
can also apply. SPJIMR accepts CAT 2013, XAT 2014 and GMAT scores (test taken
between 2011 & 2013) as well. A total of 36 seats above the sanctioned intake
are available for PIOs and foreign nationals.

Choice of Specialisation at the Time of Application

The programme offers four specialisations Information Management,
Operations, Marketing and Finance. SPJIMR's PGDM programme asks
applicants to select their specialisation at the application stage itself.
A choice at this stage helps:

Achieve segmentation at the time of admission based on differentiated

need of the recruiting organisations

Participants develop a clear and sharp focus early on in the programme

Broaden the spectrum of recruiters as participants graduate

Avoid overcrowding in one specialisation and mitigates the risk of periodic

downturns across sectors

THE SELECTION PROCESS

Strong Focus on Values
The selection process of SPJIMR assesses not only intellectual readiness in
terms of academics but also emotional readiness, work experience, extracurricular activities and aptitude for and befitting the Institute's mission of
value-based leadership.
As a result of this approach, the admissions process shortlists applicants on the
basis of their profiles (subject to a minimum qualifying test score, which is set at
85 percentile in case of CAT/XAT or a GMAT score of 650). The admission
approach thus emphasises the interview process where applicants come faceto-face with the interviewing team from SPJIMR. The Institute calls in as many
as 3,000 plus aspirants for interviews. The Institute seeks to interview as many
applicants as possible and may call in more this year.
Eventually, the final merit list is based on a composite score which takes into
account the applicant's academic record, entrance test scores, relevance of
work experience for the chosen specialisation and performance in two rounds
of group interviews.

Profile based Shortlists & Early Interviews

Applicants are shortlisted based on their profiles. The profiles are scored and
the applicants are sorted into two groups corresponding to two phases of
interviews.

35

FIRST PHASE SHORTLISTS FOR JANUARY 2014 INTERVIEWS:

Applicants placed in the first phase of this shortlist are called for an early
interview based on their profile where the following factors are considered:
Consistency of academic record
Versatility
Achievements
Relevance of work experience for the specialisation
Adversities faced, if any

Shortlists at this early stage provide an opportunity to the applicant to go

through the interview process early. This is convenient for applicants because it
avoids overlapping with other interview calls during the admissions season. For
the Institute, it affords the opportunity to stagger interviews and ensure that
the interview process remains robust even though numbers being interviewed
is large.

SECOND PHASE SHORTLISTS FOR FEBRUARY 2014 INTERVIEWS:

This phase is held after the availability of entrance test scores. Applicants in this
phase are called for interviews based on their profiles as given above along with
their performance in the entrance tests. This interview call is thus a combination
of profile and performance in the entrance tests.

Two Choices in Specialisation at the Application Stage

The programme offers four specialisations Information Management,
Operations, Marketing and Finance.

Ankur Aggarwal
Analyst

Rakesh Bussa
Software Engineer
Akshay Kulkarni
Architect

Kunal Joshi
Doctor
Reeti Nageshri
Sportsperson

Gayak Jain
CA & Lawyer
36

This year, the PGDM programme allows aspirants to opt for two
specialisations at the application stage itself.
Naming two options at the application stage itself means that
aspirants who are not shortlisted for the first option will be considered
for the second option. The outcome of the first option will have no
bearing on the process for considering the applicant for the second
option.
This benefits applicants because sometime there is a mismatch
between the applicant's preference and the profile desired for that
specialisation. Sometimes, aspirants rush into applying for a
specialisation on perceptions of the self or of the market that may not
hold out. So a second option may help aspirants get a second chance,
as it were, under a different specialisation. Also, the Institute will not
lose out on a potential good student.

Classroom Diversity
SPJIMR's PGDM class is a blend of fresh graduates and experienced
professionals. The PGDM class of 2013-2015 has the highest
percentage of non-engineers amongst the top B-Schools in India.
Women constitute more than 40% of the class. The class has doctors,
architects, designers and a good number of CAs as well. Students with
varied interests like music, drama, arts, sports, photography etc.
make for an accomplished group that supports a rich learning
experience. The topper of the Class of 2013 was a graduate in Fashion
Technology.

Facebook Group
The student community has a Facebook Group which the aspirants
can join to interact with SPJIMR students and get their admission
related queries answered:
https://www.facebook.com/groups/spjimraspirants14/

At SPJIMR, we believe diversity in the classroom is

critical to peer-learning.
Dr. Atish Chattopadhyay,
Deputy Director, PGDM

37

LIFE@SPJIMR

38

Campus Facilities and Infrastructure

The Mumbai Advantage

SPJIMR is situated in the popular western suburb of Andheri in the heart of Mumbai, India's financial
centre.
The Institute and its facilities are housed in a lush, sprawling 48 acre (1.81 lakh sq metre) campus that
combines agile infrastructure with an abundance of green. The campus is located opposite the famous
Andheri Sports Complex and is in close proximity to several restaurants, shopping malls, entertainment
and recreation areas, hospitals and medical centers. The area is well connected with the Western
Express highway, is easily accessible and is close to Andheri Railway Station, an important junction on
the city's suburban rail network.
SPJIMR itself has a built up area of 130,000 sq. ft. comprising classrooms, the library, meeting rooms,
bistro, mess, canteen areas, a 300-seater auditorium, among other facilities. Another 100,000 sq. with
three floors of a library and a 450-seater auditorium are currently under development on campus.
Despite its modern day facilities, the campus retains a humble charm.
The classrooms are both stepped and leveled to facilitate discussions and customised to the needs and
requirements of various programmes. All facilities are equipped with 24X7 connectivity.
The campus has a lake, an amphitheatre, playing fields and jogging tracks. The campus also boasts of a
cultural center, a botanical garden, a YogKutir and the Institute of Holistic Health Sciences.

The Hostel:
One of the key contributors to an effective and intensive learning experience is living on campus.
SPJIMR is equipped with excellent residential facilities that strengthen the feeling of belongingness and
provide students the necessary impetus to a more cohesive learning environment. Besides easy access
to library and computer facilities, the recently upgraded hostel facilities include amenities like
television, table-tennis tables, water filters and coolers, coffee vending machines as well as washing
machines. Moreover, all rooms are networked and students enjoy 24X7 connectivity.

The Library:
The fully computerised library offers 27 different types of learning media. With a collection of over
18,000 volumes including the most recent publications in diverse areas of business, economics and
management, some 150 foreign and Indian business journals and periodicals, audio-video cassettes
and CD-ROMs, the Library is well-reputed to be the best in Mumbai. It also stocks the annual reports of
several companies, products profiles and directories and subscribes to a host of online database like
Thomson Learning, EBSCO Premier, Emerald Management Journals, CRISINFAC, CRISIL GVC, ISI
Emerging Markets, Prowess Client and Cline.
Moreover, SPJIMR has ensured an arrangement with other libraries including the British Council
Library, American Resource Center and World Trade Centre Library for wider access and information
research. The library is equipped with a Reading Room and a Reference Section.

39

IT Facilities:
The IT Centre is equipped with state-of-the-art Client Server architecture with educational software
and analytical tools including management games as well as computers, laptops, printers, scanners
and projectors thereby encouraging the SPJIMR pedagogy of non-classroom learning. The E-learning
facilities, which include comprehensive study materials, also allow students to take tests online. All
students are equipped with laptops, which facilitate learning at their time and pace, as well as allowing
them to submit assignments online. The institute has internet connectivity of 90 Mbp. Network
printer are installed across the campus. SPJIMR was among the first institute to be equipped with Video
Conferencing Technology (Both IP & ISDN) riding on a 768 Kbps and 4 ISDN line backbone. This facility is
used for virtual classroom, interviews, placements and other interactions.

Amphitheatre:
Learning is extended beyond the classroom to an amphitheatre set amongst the scenic surroundings of
a botanical garden and a lake. The open-air amphitheatre known as Pranganga provides the perfect
ambience for open classroom sessions, interactions, academic and cultural events.

Executive Training Centre:

The new and renovated air-conditioned state-of-the-art Executive Training Centre has a capacity to
seat 40 participants and is equipped with modern audio-visual training aids.

Sports Facilities:
The SPJIMR campus is in proximity to Andheri Sports Complex, giving participants an opportunity to
indulge in sports of their choice. The campus has space for jogging, outdoor games and facilities for
indoor games.

40

Events, Conferences, Celebrations

OJAS 5.0
The word OJAS' originates from the Vedas a blend of eclectic elements which
gives birth to an everlasting spring of vitality, vibrancy & fortitude. The event is
about celebration of the OJAS power that lies in everyone, and manifests itself
in forms like diligence, creativity and intellect.
OJAS 5.0 witnessed participation from the best brains of SPJIMR, IIMs, ISB, FMS
and other premier B-Schools of the country and also drew participation from
International Universities such as NUS, Singapore and Washington University.
Tata Administrative Services (TAS) was the title Sponsor of OJAS along with
numerous prominent names partnering as co-sponsors. OJAS 5.0 saw more
than 9000 registrations with over 600 students shortlisted for the final campus round to compete for top honours. In all, 158
colleges from across the nation participated.
The chief guests at the opening ceremony in January 2013 were Lakshmikant Aggarwal, Principal consultant to CEO, TCS and
Ms. Sonu Wadewal, Talent and Acquisition team, TAS.
Some of the OJAS events were TAS Finding Neo, Brando, Wiseguy, Eurowars, Industry Inc., Thinkcity, Glitterati, The Works and
Janufest

Hastantran
Abhyudayas Hastantaran', is one of the most colorful and
vibrant days on campus. The 5th Hastantaran held in July
2013 was attended by over 1000 people, including the sitaras,
their parents, the participants and the faculty of SPJIMR.
Amid a sense of accomplishment and nostalgia, second year
PGDM participants entrusted their mentoring responsibility
to the first year buoyant PGDM participants, the new
mentors, to carry the Abhyudaya journey forward. In return,
the mentees or Sitaras (bright-underprivileged children)
expressed their gratitude towards the old mentors and
welcomed their new mentors with zest.

SPRINT 2013
SPJIMR concluded the sixth edition of its annual sports festival, SPRINT. This year, SPRINT
registered participation from 13 B-Schools across India. A total of 14 sports activities were
conducted across eight venues over three days.
As one of the unique initiatives in SPRINT'13, ex- Indian hockey team captain, Viren
Rasquinha visited SPJIMR for an exhibition football match with the internationally recognised
NGO 'Slum Soccer'. After a gruelling routine of 14 sports activities which required 157
matches to be played, SPJIMR emerged as a clear winner in the medals tally . SPRINT'13 also
saw an exhibition cricket match between the SPJIMR team and the TAS (TATA Administrative
Services) executive team.

41

Heroes Speak by DOCC

Heroes Speak, a DOCC (Development of Corporate Citizenship)
event brings together the heroes of the society on to a single
platform to share their experiences. September 2013 witnessed
some of the most powerful and charismatic speakers such as Mr.
Tushar Gandhi, great grandson of Mahatma Gandhi and a sociopolitical activist, Mr. Madan Padaki, founder of Meritrac and cofounder of Head Held High (HHH), Mr. A- Murungnatham,
inventor and Mr. Vineet Rai, founder and CEO of Aavishkar India.
The event also hosted an engrossing panel discussion with the
presence of noted business leaders. The panel included Mr.
Nishith Acharya who was the Director of Innovation &
Entrepreneurship and Senior Advisor to the Secretary of
Commerce in the Obama administration, Mr. Anirban Ghosh,
Vice- President of Strategic Planning and New Business
Development at Mahindra & Mahindra and Mr. Vineet Rai. The
theme of the event and the panel discussion was Inclusive
Development wherein each of the speakers and Panel Members
shared their views and ideas.

GASP 2013
The Guild of Actors at SPJIMR (GASP) is a voluntary, nonclassroom initiative of the PGDM participants that gives them
the opportunity to create their own production. GASP was held
in February 2013.

Lock Stock & Trade

Lock, Stock & Trade, a simulated IPO game wherein investors bid
for mock shares of actual startups, was held on January 27, 2013.
LST is organized by the Entrecom Committee in association with
National Entrepreneurship Network.
The keynote speaker for the event was Dheeraj Gupta, founder
of Jumbo King, the well-known chain of hygienic vada pav stores
in Mumbai. An experience eight person jury heard fifteen startups present their business ideas. The event was a one stop
platform for the young startups to pitch their business models to
VCs and mentors who have founded or are associated with
venture financing & mentoring communities like Headstart
Network Foundation, Indian Angels Network, Mumbai Angels,
Ah! Ventures, India Social Fund and NEN. Astute investments by
Bidhan Kumar Pradhan of SPJIMR emerged as the most
profitable investor and LocalBanya.com bagged the award for
highest Market Capitalization.
42

Spectrum
Spectrum a global cultural event was organised by
the International Exchange and Internship Committee
together with the Cultural Committee to celebrate
music, dance and transcend cultural barriers.
From heart melting renditions of popular Bollywood
songs and gleeful strums of the guitar to crooning
voices, the event had it all. The international
community was represented by participants from
ESCP France, BEM Bourdeaux, USM Malaysia and ESB
Reutlingen.

EHSAAS
Ehsaas is a forum where the participants of the B-School interact and
mingle with differently abled children, to learn from them the power
of the human spirit, mind and will. DOCC committee participants
organized Ehsaas- 2012. More than 250 children attended. The event
was jointly organised by NABARD, Tata Chemicals and Club of LEO.

SAMVID Launch
Research and Publications committee launched the first issue of a management journal,
'SAMVID' in July, 2012. SAMVIDs mission is to expand the body of management research at
SPJIMR and publish selective research work to promote and encourage a healthy discussion
in the academia as well as in the business.

EXPERENTIA '12
DOCC committee conducted the event 'Experentia' over a period of
two days in October 2012. SPJIMR participants visited the NGO 'Yusuf
Meherally Centre', located in Tara village, Raigad district. The
participants worked in groups on six themes - Cottage Industries,
Education Sector, NGO's & Panchayati Raj, Rural Development, Health
& Gender from a rural perspective, and Gandhian Economics. The
participants also learned management principles through a social
enterprise - 'Om Creations', an NGO for mentally challenged
children/youth.

SPANDAN
Held in December 2012, SPANDAN, SPJIMR's Annual Alumni reunion, gives SPJIMR alumni from all over the world an
opportunity to meet their batchmates, relive the times spent at SPJIMR as participants reconnect with the institute. This
annual event is aimed at strengthening alumni ties and facilitating networking amongst the alumni of various batches. The
events saw more than 150 alumni and their families in attendance.
43

Our Distinguished Faculty

CORE FACULTY
Dr. Shrikant M.L., Hon. Dean
DBA Harvard, MBA (Finance) Cornell,
M.S.(Mech.) University of Illinois, B.S.
(Prod.) Michigan Technology University
Dr. Iyer Sesha R., Director
Ph.D. (Operations Management), M.Tech,
B.Sc., FICWA
Prof. Merchant Parimal
Director, FMB Program
AICWA, BGL, B.Com.
Prof. Gabula Abbasali
Deputy Director - External Relations &
Administration
MBA (International Institute of
Management, Geneva), B.E. (Mech, VJTI,
University of Bombay)
Prof. Advani Suresh P.
Chairperson, International Operations
PGDBM (Mumbai University),
B.Tech. (Mech, IIT, Bombay)
Prof. Agarwal Rajiv
BCom, ICWAI, MMS(Mktg), OMP-30 from
Harvard, Ex Edu Course (3 wks) from Stanford
Dr. Bahadur Umesh
Ph.D. (IIT Kharagpur), PGDBM (XLRI),
B.Sc. Engg (BHU)
Prof. Bhoola Vanita
PGDCA (IGNOU), MCA (IGNOU), B.Com
Prof. Chandrani Prem
Chairperson, International Relations
FICWA, ACA, MBA (Finance and Strategy),
London Business School/Wharton, ACMA
(UK), CISA (USA) B.Com (Hons.) Delhi
University
Dr. Chattopadhyay Atish
Dy. Director, PGDM Program
Ph.D. (Marketing), PGDBM, DHM
Prof. Dalal Samish
MBA (Univ. of Queensland), B.Com.
Dr. Das Suranjan
Fellow in Management (IIM A),
M.Sc. (Economics)
Dr. Dhir Lata Vidyut
Ph.D., M.Phil (Psychology), M.A. (Psychology)
Prof. Divatia Aditi
M.C.A, M.Sc. (Maths, M.S. University of
Baroda)
Prof. Doctor Sanjay
Technical Degree in Broadcast Production
and Engineering, Columbia College - West
Hollywood, USA. MEP (IIM-A)
Dr. D'Souza Keith
Fellow in Mgmt. (IIM A), PGDM (Personnel
Mgmt & Industrial Relations), B.A.
Prof. D'Souza Oscar
PGD. (IISc), M.Sc., MMM, B.Sc.
Dr. George Preeta (on-lien)
Ph.D., M.A. Economics (International
Economics)
Dr. George Sajeev
Ph.D. (IIT Bombay), M.Tech., B.Tech.
Prof. Jagasia Jyoti
M.S. (Software Systems), B.Sc. (Maths),
B.Sc. (Tech)

Prof. Jayaraman R.
MBA (IIM-B) and MS (Met Engg)
(Univ of British Columbia, Canada)
Prof. Joshi Rukaiya
Chairperson, PGCDM Program
M.Phil., DMS, M.Com., B.Com.

Dr. Thakur Rakhi

B.Sc.(Computer Science), Delhi University;
PGDGMT from NIFT; PhD (Marketing) from
NMIMS, Mumbai
Dr. Vaidya Anil
DBA (UK), MBA (USA), CISA, CISM.

Dr. Kamath Renuka

Chairperson, PGEMP Program,
Ph.D., PGDM (Mktg., TAPMI, Manipal),
M.Sc. (Chemistry)

Dr. Yadav Hansraj

Doctorate in Sacred Philosophy (USA)

Dr. Karmakar K. G.
Ph.D., MFM, BSc
Dr. Krishna Malay
Chairperson, International Relations
MBA (Vanderbilt University, Nashville),
M.Tech. (Biochemical Engineering, IIT Delhi)
Prof. Kulkarni Anil B
PGDM (IIM C), B.Sc.
Prof. Kulkarni Bindu
MBA (IM), B.E. (Comp Sc.)
Prof. Lakshminarayanan Srivatsan
B.Com, ACA, CFA, CISA (on study leave)
Prof. Lalwani Suresh G.
M.Com., CAIIB
Dr. Mallik Debasis
Ph.D., M.Sc. (Eco), B.Sc. (Hons)
Dr. Mattoo Nirja
Chairperson, DOCC
Ph.D., MSW (NirmalaNiketan, Mumbai),
'Training on Advocacy' at the School of
International Training, Washington
Dr. Mody Pallavi
Ph.D. (Eco), M.Phil., M.A.
Prof. Mohan Harsh
Honors Degree in Electronics Engg (BITS
Pilani), P.G. (International Trade, (IIFT)
Prof. Mukhopadhyay Jiban
M.A. (Eco), B.A. (Hons)
Prof. Nair Latha
BCom, MMS, ICWAI
Dr. Narain Uma
Fulbright Fellow, Ph.D.
Prof. Narayanan Radhika
MBA (Mktg.), Leadership & Training Program
(LMI, Texas), Dip in Counseling & Guidance,
B. Com.
Dr. Niranjan Indu
Dy. Director, PGPM Program
Ph.D., MCom, Mphil. Grad.CWA
Prof. Palekar S. K.
Chairperson, Executive Education, MMS
(Mktg), M.Sc. (Physics), B.Sc.
Dr. Pattnaik R. K.
Ph.D. (Economics); IIT Bombay, Mumbai
Dr. Prasad Ajit
BA (Hons); PhD; MSc
Prof. Rao M. S.
Chairperson, CED
PGDBA (IIM A), B.Sc. Engg. (Electrical,
REC Bhopal)
Dr. Sharma Ashita Aggarwal
Ph.D., PGDM, MMM, B.A. (Hons Eco)
Prof. Sivaraman Vasant
PGDM (Finance, IIM C)

Dr. Jayakumar Tulsi

M.A., M.Phil (Economics), PhD, MBA
(Marketing)

44

ADJUNCT FACULTY
Prof. Dhand Umesh
FDP (IIM A), MBA, B.Com.
Prof. Fernandes Macario
BSc, MA, MBA/MMM, PG-DORM, PG-DFM, EDP,
Honours Graduate in Leadership Management
(Peter Drucker Institute of management,
London)
Prof. Ghadiyar Nitin
B.A. (Economics & Statistics), MMS (Marketing)
Prof. Iyer Raghu
Fellow of the Institute of Chartered
Accountants of India
Mr. Maroo Udayan
B.Com, CA, CS
Dr. Mazumdar Arup
Ph.D., International Graduate School of Business,
University of South Australia; Graduate Diploma
in Research Methods, University of South
Australia; PGDM (Marketing), IIM (B); B.Sc
(Mathematics), University of Calcutta
Dr. Menon Anil
PhD in Mergers & Acquisition, MMS (Fin), B.E.
(Prod)
Dr. Mohan Lakshmi
Ph.D. (Mathematical Statistics, Columbia
University)
Prof. Murti V. K.
PGDMS, PGDMM, B.Com.
Prof. Nanavati Mona M.
M.A.(Clinical Psychology), PGDEdu Admin, D.H.A
Prof. Parameswaran K.
MST (I), CAIIB, B.Sc.
Dr. Parikh Shrikant
PMI, Ph.D. (Comp. Sc.), M.S. (Comp. Sc. &
Engg.), B.E. (Elec.)
Prof. Sood Suraj
Jt. Chairperson, FMB, Dip. In Personnel
Management & IR, MBA (Mktg.), B.Pharma
Mr. Srinivasan Anil
BA (Eco), Masters in Mktg Communication, MBA
(Marketing) from University of Southern
California, M.Phil (Marketing) from Columbia BSchool, Licentiate of the Royal Schools of Music
Prof. Thakker Rajiv
BCom, Masters in Intl Business
Prof. Vatsaraj Bhargava K.
Dy. Director - FMB
B.Com, CA