Client: Leading Ecommerce

company
Industry: Financial Services
Business Impact:
Market insights
Payment industry landscape
Strategical communicaton
with industry infuencers
www.blueoceanmi.com
Analyzing payment industry to gain a deeper
understanding of payment preferences, competitive
landscape and address consumer needs
Business Challenge
Individuals and businesses are increasingly using convenient and accessible
electronic payment products. Therefore, the Ecommerce and payments industry
has changed signifcantly over the last few years. With the introducton of many
new and innovatve hassle-free payment methods, electronic payments and
digital transactons have become much more common. While cash payment
is stll the preferred payment method in many countries, newer ones such as
card payments, instalment payments, Cash on Delivery and mobile payments
are becoming increasingly popular, thanks to their ease of use, fexibility and
personalizaton.
Since each country has specifc payment preferences, Blueocean Market
Intelligences client wanted to gain a deeper understanding of the payment
preferences for India, China, Russia and Europe. They wanted to devise a soluton
that would efectvely analyze the payment industry for each country, understand
the compettve landscape and emerging needs of the consumers, and evaluate
current tools and technologies. Blueocean Market Intelligence was asked to
perform a comprehensive analysis of the commerce and payments space and
highlight the potental opportunity areas for the clients devices and services in
these geographic markets.
Soluton
Relevant informaton was rounded up through the all-inclusive 360 Discovery
Case
Study
2014 Copyright Blueocean Market Intelligence. All Rights Reserved.
approach which entails collectng informaton from syndicated
data sources, publically available informaton and other
existng research owned and shared by the client.
Based on all the informaton collected, Blueocean Market
Intelligence conducted comprehensive research on the
fnancial cards and payment category within the consumer
fnance industry. Detailed informaton related to industry
trends in India, China, Russia and Europe, including in-depth
data on market share and market size (from the big picture
qualitatve analysis down to specifc category data) were also
monitored and analyzed to provide holistc intelligence around
the payment market.
Blueocean Market Intelligence then focused on each country
and looked at its payment market, including extensive research
on major payments categories in each of the client delivery
channels:
Card Payments
Cash on Delivery (CoD)
Mobile Payments
Instalment or EMI Payments
Afer which, answering the below given questons became
easily possible:
What are the major operators and issuers in fnancial
card and payments?
How will regulatons impact the market?
What is the current state of emerging payment
technologies such as mobile commerce?
Outcome
This detailed analysis by Blueocean Market Intelligence
uncovered that banks in India and China are pushing the credits
cards markets through a consolidaton period cautously, citng
low penetraton and declining number of the credit cards. The
study also revealed that the Ecommerce players and mobile
phone manufacturers, such as Apple and Samsung, in these
countries are ofering innovatve payments methods (EMI and
COD) to strengthen their presence and allow consumers to
enjoy products and services, which would otherwise be out
of their reach.
The fnal delivery was well-received by the client and
leveraged as a key educaton resource to understand the
payment market landscape and strategically communicate
with industry infuencers.
About Blueocean Market Intelligence
Blueocean Market Intelligence is a global analytcs
and insights provider that helps corporatons realize
a 360-degree view of their customers through data
integraton and a mult-disciplinary approach that
enables sound, data-driven business decisions.
Since we live in a highly dynamic and mult-
dimensional world, we believe the most efectve
business decisions come from a synthesis of data
streams and not from one-dimensional sources.
Using our 360 Discovery approach, we ensure the
comprehensive use of all available structured and
unstructured data sources, enabling us to bring
the best to bear against each engagement. Strong
decision support is enabled through a combinaton
of analytcs, domain expertse, engineering and
visualizaton skills brought together in harmony.
Leading companies have benefted from our
partnership with fnancial growth, 360 views of their
markets and competton, and improved customer
acquisiton, satsfacton and retenton.
For more informaton or to request a consultaton,
please email info@blueoceanmi.com or visit us
online at www.blueoceanmi.com.
Seatle | Phoenix | Denver | Chicago
Cincinnat | Bangalore | Dubai | London