Clusters as a solution to relaunch tourism in Romania Razvan Filipescu. Responsible at national level with the tourism policy regarding the promotion, control and development of the tourist destinations and products. SUCCESS FACTORS 1. Constant cooperation between actors that constitute a cluster 2. Ensure a common identity and a clear common strategy based on common and complementary competences.
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Clusters as a Solution to Relaunch Tourism in Romania by Razvan Filipescu
Clusters as a solution to relaunch tourism in Romania Razvan Filipescu. Responsible at national level with the tourism policy regarding the promotion, control and development of the tourist destinations and products. SUCCESS FACTORS 1. Constant cooperation between actors that constitute a cluster 2. Ensure a common identity and a clear common strategy based on common and complementary competences.
Clusters as a solution to relaunch tourism in Romania Razvan Filipescu. Responsible at national level with the tourism policy regarding the promotion, control and development of the tourist destinations and products. SUCCESS FACTORS 1. Constant cooperation between actors that constitute a cluster 2. Ensure a common identity and a clear common strategy based on common and complementary competences.
Razvan Filipescu, President National Authority for Tourism, Romania Romanian National Authority for Tourism Responsible at national level with the tourism policy regarding the promotion, control and development of the tourist destinations and products Main tourist products : Rural tourism, Health and wellness, Touring, Active tourism, Wildlife and nature parks, City breaks New tourist products: Gastronomic Tourism, cruises along Danube River and Black Sea Ports, cyclotourism, etc
CLUSTERE Cooperare regional 5 ITC Spa tourism Green energy Textile Wood ITC Shipping Spa tourism Agrofood Textile Green energy ITC Automotive Agrofood Tourism Textile ITC Wood Green energy Agrofood Thermal tourism ITC Spa tourism Green energy Wood Agrofood Textile Mechatronics ITC Automotive Green energy Spa tourism Agrofood Textile ITC Automotive Green energy Spa tourism Agrofood Regional development through CLUSTERS (competitivity, quality products, brand) MANAGEMENT of the CLUSTER - Free association, without legal status - Board of Directors Universities, Research institutions Companies, Professional associations in the field Public authorities Agencies, institutions, consultants the MARKET The aim: Socio-economic development The model "Four clover" SUCCESS FACTORS 1. Constant cooperation between actors that constitute a cluster 2. Ensure a common identity and a clear common strategy based on common and complementary competences, demonstrated in practice; 3. Participants remain competitors in all points of view TRANSYLVANIA CLUSTER The cluster management is provided by participants through structures clearly defined and appropriate training A very good audit of the tourist destination with accent on:
The natural patrimony The tangible cultural patrimony (religious and laic) Policy Economy Technology Society Transylvania Cluster, success factors:
An important number of mineral water springs and mofete-the fumarole gas (35% of Europes springs) providing a large choice of spa treatments Ozone-charged air of the high altitude fir tree forests Saline atmosphere, saturated with beneficial particles, of the salt mines The spa resorts are found in all geographical areas Transport : Tarom airline flights SUCCESS FACTORS CHALLENGES 1. To organize the cluster as an open system. To be thought of as a Destination Management Organisation (DMO) 2. Audit done correctly/correct established destination/tourism product correct established 3. To establish the clusters vision over the importance of tourism in general, according to the cultural/natural regional patrimony For the Transylvania cluster: The implication of the human factor (cooperation between members of the cluster) is essential Roads to the tourist attractions Modernising the destinations with patrimony Education of people from the destinations with patrimony Protection of environment and patrimony first of all in these destinations Investments in tourist facilities and leisure activities ... Is to ensure: Cooperation, collaboration between members of the cluster Responsible with the elaboration of the strategy, rules of procedures, database, website and promotion Responsible to: Develop partnerships at regional, national and international levels Develop relationships with other clusters to implement projects The most important thing for a cluster manager One advice The development economic plans of the destinations will focus more and more on the contribution of tourism and the travel services sector (Ph. Kotler et al, 1993) Tourism has an extraordinary potential, that needs to be exploited, and the most adequate form of organisation is the CLUSTER Through cooperation and collaboration, the cluster will facilitate the development of integrated projects and will represent the most important economic area in the region
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