Course : MBA (Banking and Finance) / Education Mgt.

,/Hospital
Management/International Business/ro!ect Management/"ourism/Human
#esource Management/#etail Management/$ogistics Management
/"ec%nolog& Management/Corporate Management/Marketing
Management/Financial Management/'&stem Management / roduction and
(perations Management/Corporate 'ecretar&s%ip
Pattern : Semester System
Mode : Distance Education
Duration : Two years
Eligibility : Any degree from a recognized University
Medium : English
!U"SE !# STUD$ % S&EME !# E'AM()AT(!)S
'u)!ect
Code
"itle "otal Marks
I 'EME'"E#
*+* Management , Princi-les and Practices *..
*+/ !rganizational 0ehaviour *..
*+1 Managerial Economics *..
*+2 3uantitative Techni4ues *..
*+5 #inancial and Management Accounting *..
II 'EME'"E#
/+* "esearch Methods *..
/+/ 0usiness Environment *..
/+1 0usiness 6aws *..
/+2 Management (nformation System *..
/+5 &uman "esource Management *..
((( SEMESTE"
1+* Mar7eting Management *..
1+/ #inancial Management *..
)ote : The above mentioned -a-ers are common to all M0A -rogrammes
*
*.*: MA+A,EME+" - #I+CI$E' A+. #AC"ICE'
/+I" *
Management: Definition , )ature , Sco-e and #unctions , Evolution of
Management thought , ontributions of #8 Taylor9 &enri #ayol9 Elton Mayo9
"oethilisberger9 &+A+Simon and P+# Druc7er: Universality of Management : "elevance
of management to different ty-es of organization+
/+I" 0
lanning and .ecision Making: )ature9 im-ortance and -lanning -rocess ,
Planning -remises , om-onents of -lanning as ;ision9 Mission9 !b<ectives9 =oals9
Policies9 Strategies9 Procedures9 Methods9 "ules9 Pro<ects and 0udgets , Decision:
ma7ing , Meaning , Ty-es , Decision:ma7ing Process under onditions of ertainty
and Uncertainty+
/+I" 1
(rgani2ing: )ature9 -ur-ose and 7inds of organization , Structure , Princi-les
and theories of organization , De-artmentalization , S-an of control , 6ine and staff
functions , Authority and res-onsibility , entralization and decentralization ,
Delegation of authority , ommittees , (nformal organization+
/+I" 3
'ta44ing and .irecting: =eneral Princi-les of Staffing: (m-ortance and
techni4ues of Directing: Motivation , Meaning , (m-ortance , Theories: Maslow9
&erzberg9 Mc=regor >'%$?9 !uchi >@?9 ;room9 Porter:6awler9 Mclelland and Adam:
, ommunication: Meaning , Ty-es , Process , 0arriersA 6eadershi-: Significance9
Ty-es Styles and Theories: Trait9 ontingency9 Situation9 Path:=oal9 Tactical9
Transactional9 Transformational and =rid+
/+I" 5
Coordination and Controlling: oordination: once-t9 )eed and techni4uesA
ontrolling: !b<ectives and Process of control , Devices of control , (ntegrated control
, S-ecial control techni4ues+
/
/+I" 6
+e7 erspecti8es in Management : Strategic alliances , ore com-etence ,
0usiness -rocess reengineering , Total 4uality management , SiB Sigma:
0enchmar7ing: 0alanced Score:card+
#EFE#E+CE'
*+ Stoner9 et:al9 Management9 Prentice &all9 *CDC+
/+ Eoontz and !FDonnell9 Management: A Systems Approach9 Mc=raw &ill9
*CC.
1+ 8eihrich and Eoontz9 Management: A Global Perspective9 Mc=raw &ill9
*CDD
2+ Peter #+ Druc7er9 Management9 /..D+
5+ =ene 0urton and Manab Tha7ur9 Management Today: Principles and
Practice9 Tata Mc=raw &ill+
G+ "ic7y 8+ =riffin9 Management9 South:8estern ollege Publications9 /.*.
H+ Ste-hen P+ "obbins and Mary oulter9 Management, Cth Edition9 /..G+
D+ Ea-lan and )orton9 The Strategy-Focused Organiation: !o" #alanced
Scorecard $ompanies Thrive in the %e" #usiness &nvironment9 &0P9 /...+
1
*.0: (#,A+I'A"I(+A$ BEHA9I(/#
/+I" *
(rgani2ational Be%a8iour: Meaning , Elements , )eed , A--roaches ,
Models , =lobal scenarioA (ndividual 0ehaviour: Personality % Attitudes:
Develo-ment of -ersonality : )ature and dimensions of attitude : !rganizational
ommitment , 6earning , Attitudes , Perce-tion , Motivation , Ability , Their
relevance to organizational behavior+
/+I" 0
,roup Be%a8iour: Theories of =rou- #ormation : #ormal !rganization and
(nformal =rou-s and their interaction: (m-ortance of teams : #ormation of teams :
Team 8or7: =rou- dynamics , =rou- norms , =rou- cohesiveness , Their relevance
to organizational behavior+
/+I" 1
(rgani2ational o7er and olitics: !rganizational Power: Definition9 Ty-es
of -owers9 Sources and haracteristics , Effective use of -ower: !rganizational
Politics: #actors and (m-act+
/+I" 3
(rgani2ational 'tress and Con4lict Management: Stress Management:
Meaning , Ty-es , Sources , onse4uences , Management of stress: !rganizational
conflict: onstructive and Destructive conflicts : onflict Process : Strategies for
encouraging constructive conflict : Strategies for resolving destructive conflict+
/+I" 5
(rgani2ational .&namics: !rganizational Dynamics , !rganizational
Efficiency9 Effectiveness and EBcellence: Meaning and A--roaches , !rganizational
ulture , Meaning9 significance , !rganizational limate , (m-lications on
organizational behavior+
U)(T G
2
(rgani2ational C%ange and .e8elopment: !rganizational hange: Meaning9
)ature and auses of organizational change , "esistance to change , Management of
change: !rganizational Develo-ment: Meaning9 )ature and sco-e of !D , !D
(nterventions: hallenges to !D: 6earning !rganizations+
#EFE#E+CE'
*+ #red 6uthans9 Organiational #ehaviour, Mc=raw:&illI(rwin9 /..G+
/+ Ste-hen P+ "obbins9 Organiational #ehaviour, Prentice &allA /.*.
1+ Eeith Davis9 Organiational #ehavior: !uman #ehavior at 'or(,
Mc=raw &ill9 /.*.
2+ =riffin and Moorhead9 Organiational #ehavior: Managing People and
Organiations, /..G+
5+ Judith "+ =ordon9 Organiational #ehavior: A )iagnostic, Prentice &all9
/..*+
G+ E+Aswatha--a9 Organiational #ehaviour9 &imalaya Publishing9
Mumbai9 /.*.
H+ Judith "+ =ordon9 A )iagnostic Approach to Organisational #ehaviour9
Allyn % 0acon9 *CC1+
5
*.1: MA+A,E#IA$ EC(+(MIC'
/+I" *
Economics : Business .ecisions: Meaning9 nature and sco-e of Managerial
Economics, "elationshi- between Economic theory and Managerial Economics ,"ole
of Managerial Economics in 0usiness Decisions+
/+I" 0
.emand and 'uppl& Anal&sis: Meaning9 ty-es and determinants of demand:
Elasticity of Demand: Ty-es9 Measures and "ole in 0usiness Decisions: Determinants
of su--ly: Elasticity of Su--ly: Measures+
/+I" 1
Cost, #eturn and roduction Function: ost function and cost out-ut
relationshi- , Economics and Diseconomies of scale , ost control and
cost reduction: ost 0ehaviour and 0usiness Decision: "elevant costs
for decision:ma7ing: obb:Douglas and other Production #unctions+
/+I" 3
ricing Functions: : Pricing and out-ut decisions under different com-etitive
conditions , )ew Product Penetrative Decision and S7imming the cream Pricing:
=overnment control over -ricing , Price discrimination , Price discount and
differentials+
/+I" 5
ro4it and In8estment Anal&sis: Meaning , Measurement of -rofit , Theories
of Pricing: Profit -lanning and forecasting , Profit maBimization , ost volume -rofit
analysis , (nvestment analysis and Evaluation: (""9 )P; and AP; techni4ues+
G
/+I" 6
Macro;economic Factors: 0usiness cycle ,Phases and 0usiness Decision:
#actors causing (nflation and Deflation: ontrol measures , 0alance of -ayment Trend
and its im-lications in managerial decision: )ational (ncome: Measures and Sectoral
and Po-ulation distribution: Utility for 0usiness Decision ma7ing+
#EFE#E+CE'
*+ Dominic7 Salvatore9 Managerial &conomics in a Global &conomy, !Bford
University Press9 /.**+
/+ (van Png and Dale 6ehman9 Managerial &conomics, 8iley:0lac7well9 /..H+
1+ =u-ta = S9 Managerial &conomics9 Tata Mc=raw:&ill+
2+ ;arshney and Maheswari9 Managerial &conomics9 Sultan hand and Sons+
5+ Mehta P 69 Managerial &conomics9 Sultan hand and Sons+
G+ Joel Dean9 Managerial &conomics9 Prentice:&all+
H+ "angara<an 69 Principles o* Macro &conomics9 Tata Mc=raw:&ill+
H
*.3: </A+"I"A"I9E "ECH+I</E'
/+I" *
Basic <uantitati8e Concepts: Place of 4uantitative analysis in the -ractice of
management , Problem definition: Models and their develo-ment , once-t of trade
off , )otion of constants , ;ariables and function: 6inear and )on:linear ,=ra-hical
re-resentation of functions and their a--lications in cost and revenue behavior ,Slo-e
and its relevance ,Use of functional relationshi-s to understand elasticity of demands9
"elationshi- between costs and level of activity9 Marginal ost and Marginal "evenue
, Decisions on Minimizing osts and MaBimizing out-utI-rofits+
/+I" 0
$inear rogramming: (ntroduction to the linear -rogramming , once-ts of
o-timization , #ormulation of different ty-es of linear -rogramming , Duality and
sensitivity analysis for decision:ma7ing: Solving 6P using gra-hical and sim-leB
method >only sim-le -roblems? , (nter-reting the solution for decision:ma7ing
/+I" 1
'pecial Algorit%ms o4 $: Trans-ortation Algorithm: 0alanced and
Unbalanced Problem #ormulation and solving methods , )orth 8est orner9 ;ogelFs
A--roBimation: M!D( method: Assignment and Travelling EBecutive Algorithms
/+I" 3
ro)a)ilit&: (ntroduction to the once-t of -robability , once-t of events ,
Probability of events , Joint9 conditional and marginal -robabilities: Probability
distributions: 0inomial9 Poisson and )ormal , #eatures and A--lications+
/+I" 5
'imulation : <ueuing: (ntroduction to simulation as an aid to decision:
ma7ing: (nventory9 ash9 Pro<ect and Product launching -roblems using Monte arlo
simulation: 3ueuing Theory: MIMI* 4ueuing model and a--lications+
D
/+I" 6
.ecision "%eor&: (ntroduction to Decision Theory: Pay:off and 6oss tables ,
EB-ected value of -ay:off , EB-ected value of Perfect #ormation , Decision Tree
a--roach to choose o-timal course of action , riteria for decision , Mini:maB9 MaBi:
maB9 Minimizing MaBimal "egret and their a--lications.
#EFE#E+CE'
*+ David "+ Anderson9 et al9 An +ntroduction to Management Science: ,uantitative
Approaches to )ecision Ma(ing9 engage 6earning9 /..D+
/+ 6ucey9 ,uantitative Techni-ues engage 6earning 0usiness Press9 /../
1+ Sharma9 Operations .esearch: Theory and Applications+
2+ "ichard ( 6evin9 % + At7inson Eir7-atric79 ,uantitative Approaches to
Management, Mc=raw:&ill+
5+ E+ =u-ta and D+S+ &ira9 Operations .esearch+
G+ Srivastava9 Shenoy and Sharma9 ,uantitative Techni-ues *or Managerial
)ecision-ma(ing, )ew Age (nternational9 /..G+
H+ )+D+ ;ohra9 ,uantitative Techni-ues in Management9 Tata Mc=raw:&ill
Education+
D+ ;+E+ Ea-oor9 Operations .esearch+
C+ Dharani ;en7ata7rishnan9 Operations .esearch: Principles and Problems+
*.+ &amdy A+ Taha9 Operations .esearch: An +ntroduction9 Prentice &all9 /../+
C
*.5: FI+A+CIA$ A+. MA+A,EME+" ACC(/+"I+,
/+I" *
Accounting: Definition , Accounting for historical function and managerial
function , Sco-e of accounting , #inancial accounting and Management accounting ,
Managerial uses , Differences: #inancial Accounting conce-ts , onventions ,
Princi-les , Accounting standards+
/+I" 0
.ou)le entr& s&stem o4 accounting: Accounting boo7s , Pre-aration of
<ournal and ledger9 subsidiary boo7s , Errors and rectification , Pre-aration of trial
balance and final accounts: Accounting from incom-lete records , Statements of affairs
methods , onversion method , Pre-aration of Trading9 Profit % 6oss Account and
0alance Sheet from incom-lete records+
/+I" 1
Financial 'tatement Anal&sis: #inancial statements , )ature of financial
statements , 6imitations of financial statements , Analysis of inter-retation , Ty-es of
analysis: Tools of analysis: Trend analysis9 ommon size statements and om-arative
statementsA "atio Analysis: Ty-es , Profitability ratios , Turnover ratios , 6i4uidity
ratios , Pro-rietary ratios , Mar7et earnings ratios: Uses and limitations of ratios ,
onstruction of Profit and 6oss Account and 0alance Sheet with ratios and relevant
figures+
/+I" 3
Fund and Cas% Flo7: #und #low Statements: )eed and meaning , Pre-aration
of schedule of changes in wor7ing ca-ital and the fund flow statement , Managerial
uses and limitation of fund flow statement: ash #low Statement: )eed , Meaning ,
Pre-aration of cash flow statement , Managerial uses of cash flow statement ,
6imitations , Differences between fund flow and cash flow analysis+
*.
/+I" 5
Budgeting and Budgetar& Control: once-t and )eed for 0udgeting:
lassification of budgets ,Pre-aration of Sales9 Production9 Material9 Purchase and
ash 0udgets ,0udgetary control system , Mechanism , Master budget+
/+I" 6
Capital Budgeting '&stem: (m-ortance , Methods of ca-ital eB-enditure
a--raisal , Paybac7 -eriod method , A"" method , D# methods , )P; and (""
methods , Their rationale , a-ital rationing+
#EFE#E+CE'
*+ Arulanandam % E+S+ "aman9 Advanced Accounting9 &imalaya Publishing &ouse+
/+ =u-ta % "adhasamy9 Advanced Accounting9 Sultan hand % Sons+
1+ Shu7la % T+S+ =rewal9 Advanced Accounting9 S+hand %om-any+
2+ Jain % )arang9 Advanced $ost Accounting, Ealyani+ Publications+
5+ "avi M+ Eishore9 $ost Management, TaBman Publications
G+ S+)+ Maheswari9 Management Accounting / Financial Accounting9 ;i7as Publishers+
H+ Manmohan % =oyal9 Principles o* Management Accounting9 Sha7ithabhavan Publication+
D+ )+ E+ Prasad9 Advanced $ost Accounting9 0oo7 Syndicate Pvt+ 6td+9 alcutta+
C+ Andrew A &aried9 Advanced Accounting, Atlantic Publishers+
*.+ &oyle9 Advanced Accounting, Mc=raw &ill+
**
0.* #E'EA#CH ME"H(.'
/+I" *
Meaning, "&pes and rocess o4 #esearc%: Meaning , Pur-ose , Ty-es of
"esearch , Pure % A--lied9 &istorical % #uturistic9 Analytical % Synthetic9
Descri-tive % Prescri-tive9 Survey % EB-erimental and ase % =eneric "esearches ,
Significance of research in social sciences , Process of research , Meaning , Scientific
method , (nduction and deduction+
/+I" 0
lanning #esearc%: "esearch -roblem , (dentification9 selection and
formulation of research -roblem , "eview of literature in the field of business and
economic management: Use in identifying "esearch =a-s and Techni4ues , &y-othesis
, Meaning , Sources and Ty-es of &y-othesis , &y-othesis #ormulation for testing ,
"esearch design , #actors affecting research design , Evaluation of research design+
/+I" 1
'ampling .esign: ensus method and sam-ling method for investigation ,
Princi-le of sam-ling , Essentials of a good sam-ling , Methods of sam-ling ,
Probability and non:-robability sam-ling methods , Sam-le size , #actors affecting the
size of the sam-le , 0iased sam-le , Sam-ling and non:sam-ling errors+
/+I" 3
'ources and Collection o4 .ata: Sources of data , Primary and secondary
data , Modes of data collection , !bservation: Ty-es and Techni4ues ,(nterview:
Ty-es and conduct , Pre-aration for an interview , Effective interview techni4ues ,
6imitations of interview , Schedule: Meaning and 7inds , Essentials of a good
schedule , Procedure for the formulation of a schedule , 3uestionnaire: Meaning and
ty-es , #ormat of a good 4uestionnaire, Schedules vis:a:vis 3uestionnaires ,Scaling
techni4ues: Meaning9 (m-ortance9 Methods of their construction of 3uestionnaires or
Schedules , Pre:testing of Data ollection Tools: ;alidity and "eliability , Methods+
*/
/+I" 5
rocessing and Anal&sis o4 .ata: Meaning , (m-ortance , Process of data
analysis , Editing , oding , Tabulation , Diagrams , Univariate9 0ivariate and Multi:
variate analyses: Test of &y-othesis: #undamentals on Test Procedure: Testing for
significance of MeanIPro-ortion and difference between MeansIPro-ortions: # Test for
Means and hi:s4uare test ontingency Table , once-t and Ty-es of )on:-arametric
TeBts: Mann 8hitney Test: The -rocess of inter-retation of Test "esults, =uidelines
for ma7ing valid inter-retation+
/+I" 6
#eport =riting : "ole and ty-es of re-orts , ontents of research re-ort ,
Ste-s involved in drafting re-orts , Princi-les of good re-ort writing , =rammatical
3uality , 6anguage flow: Data Su--ort: Diagrammatic Elucidation: "eferences and
Annotations , larity and 0revity of eB-ressions: #eatures of a good "e-ort: riteria
for evaluating research re-ortsI research findings+
#EFE#E+CE'
*+ John 8 0est % James ;+ Eahn .esearch in &ducation9 Allyn and 0acon9 /..C
+/ Anderson et:al9 Thesis and Assignment 'riting, 'iley, %e" )elhi, 01213
+1 8illiam Josiah =oode and Paul E+ &att9 Methods o* Social .esearch9
Mc=raw &ill9 *CD*+
+2 8il7inson and 0handar7ar9 Methods and Techni-ues o* Social .esearch,
/..19 &P&+
+5 Earl "+ 0abbie"obert9 The Practice o* Social .esearch9 engage
6earning9 /.*.+
+G 0+ 0urns % A+ 0urns9 #usiness .esearch Methods and Statistics 4sing
SPSS9 Sage Publications9 /..D+
+H Erishnaswami and "anganatham9 .esearch Methodology in social
Sciences9 &P&9 Mumbai
+D 0ryman % 0ell: #usiness .esearch Methods9 !UP+
+C Pauline ; $oung9 Scientific Social Surveys and "esearch9 Prentice:&all9
>Digitalized? /..H+
+*. +"+Eothari9 .esearch Methodology: Methods and Techni-ues, 5661
*1
0.0: B/'I+E'' E+9I#(+ME+"
/+I" *
Business En8ironment: Dynamic factors of environment , (m-ortance of
scanning the environment , #undamental issues ca-tured in PEST6E, Political9
Economic9 Socio:cultural9 Technological9 6egal and Ecological environment:
!--ortunities and Threats as environmental issues to address by 0usinesses+
/+I" 0
olitical En8ironment: =overnment and 0usiness , Political Systems9 Political
Stability and Political Maturity as conditions of business growth: "ole of =overnment
in 0usiness: Entre-reneurial9 atalytic9 om-etitive9 Su--ortive9 "egulative and
ontrol functions: =overnment and Economic -lanning: (ndustrial -olicies and
-romotion schemes , =overnment -olicy and SS( , (nterface between =overnment and
-ublic sector+
/+I" 1
Economic En8ironment: Phase of Economic Develo-ment and its im-act:
=DP Trend and distribution and 0usiness o--ortunities: Monetary System and
0usiness ca-ital: 3uantum9 Ty-es9 "is7 and ost: "ole of 0an7sA "ole of #inancial
(nstitutions: "ole of entral 0an7: #iscal System: =overnment 0udget and TaBation
Measures: #iscal Deficits and (nflation: #D( and collaboration ,#oreign a-ital
ta--ing by businesses: EB-ort:(m-ort -olicy , #oreign EBchange and 0usiness
Develo-ment+
/+I" 3
'ocial and "ec%nological En8ironment: Societal Structure and #eatures:
Entre-reneurial Society and its im-lications for business , Social and cultural factors
and their im-lications for business: Technology Develo-ment Phase in the Economy as
conditioner of 0usiness o--ortunity: Technology Policy: Technology Trade and
transfer: Technology Trends in (ndia: "ole of (nformation Technology , lean
Technology+
*2
/+I" 5
$egal and Ecological En8ironment: 6egal Environment as the all envelo-ing
factor from ince-tion9 location9 incor-oration9 conduct9 eB-ansion and closure of
businesses: 6egal As-ects of Entering Primary and Secondary a-ital Mar7ets: 6aw on
Patents: 6aw on onsumer Protection: 6aw on Environmental Protection: )eed for
lean energy and "eduction of arbon foot-rint+
/+I" 6
+e7 Economic olic& En8ironment in India: 6iberalization9 Privatization
and =lobalization >6P=?: Efficiency Drive through om-etition: #acets of
6iberalization and im-act on business growth , As-ects of Privatization and im-act on
business develo-ment, =lobalization and Enhanced !--ortunities and Threats ,
EBtended com-etition in (n-ut and !ut-ut Mar7ets "ole of 8T!9 (M# and 8orld 0an7
in global economic develo-ment+
#EFE#E+CE'
03 0roo7s9 8eatherston9 8il7inson9 +nternational #usiness &nvironment, Pearson9
/.*.+
53 Steiner % Steiner9 #usiness, Government and Society: A Managerial Pers-ective9
Mc=raw:&ill9 /..D+
73 Mohinder Eumar Sharma9 #usiness &nvironment in +ndia9 South Asia 0oo7s+
83 Adhi7ary M9 &conomic &nvironment o* #usiness9 Sultan hand % Sons+
93 Amarchand D9 Government and #usiness, TM!3
:3 #rancis herunilam9 #usiness &nvironment and )evelopment, &imalaya
Publishing &ouse9 /..D+
;3 Maheswari % =u-ta9 Government, #usiness and Society+
*5
0.1: B/'I+E'' $A='
/+I" *
Indian Contract Act *>?0: ontract , Meaning , Essential elements , )ature
of contract , Performance of contract , Discharge of contract : "emedies for breach of
contract , 3uasi contracts+
/+I" 0
'pecial Contracts: (ndemnity and =uarantee , 0ailment and Pledge , 6aw of
Agency+
/+I" 1
'ale o4 ,oods Act, *@1A: ontract of sale : onditions and 8arranties :
Transfer of -ro-erty : Performance of the contract , "ights of an un-aid seller+
$a7s on Carriage o4 ,oods: Duties9 "ights and 6iabilities of ommon
arriers under: >i? The arriers Act9 *DG5+ >ii? The "ailways Act9 *CDC9 >iii? The
arriage of =oods by Sea Act9 *C/59 >iv? The arriage by Air Act9 *CH/ and >v? The
arriage 0y "oad Act9 /..H
/+I" 3
+egotia)le Instruments Act, *>>*: )egotiable (nstruments: #eatures , Ty-es:
Parties, Material alteration+
$a7 o4 Insurance: #eatures of ontracts of (nsurance , #undamental
Princi-les of 6ife (nsurance9 #ire (nsurance and Marine (nsurance+
/+I" 5
Indian artners%ip Act, *@10: Meaning and test of -artnershi- ,
"egistration of firms , "elations of -artners , Dissolution of firms+
*G
/+I" 6
Companies Act *@56: )ature and 7inds of com-anies , #ormation of a
om-any , Management of com-anies ,Meetings: Ty-es: "e4uirements : Protection
of minority interest: Methods of 8inding:u-
#EFE#E+CE'
*+ M+S+Pandit and Shobha Pandit9 #usiness <a"9 &imalaya Publishing &ouse9 Mumbai9 /.*.+
/+ Patha79 <egal Aspects o* #usiness9 TM&9 /..C+
1+ )+D+ Ea-oor9 Mercantile <a"9 Sultan hand % Sons9 )ew Delhi+
2+ M++ Shu7la9 Mercantile <a"9 S+ hand % o+9 )ew Delhi+
5+ "elevant #are Acts+
G+ 0alachandran and Thothadri9 business 6aw9 TM&9 /.*.
*H
0.3: MA+A,EME+" I+F(#MA"I(+ 'B'"EM
/+I" *
Concept o4 Management In4ormation '&stem: once-ts of (nformation
System and Management information systems: (nformation System design and
develo-ment:(m-lementation testing and conversion: Evolution and element of M(S ,
Definition , haracteristics and basic re4uirements of M(S , Structure of M(S:
A--roaches to M(S develo-ment: om-uterized M(S: Pre:re4uisites of an effective
M(S: 6imitations of M(S+
/+I" 0
MI' and .ecision support '&stem (.''): M(S ;s data -rocessing , M(S and
decision su--ort system , M(S and information resource management , M(S and
!-erations "esearch: EBecutive information and decision su--ort systems , Artificial
intelligence and eB-ert system , M(S in (ndian organizations , "ecent develo-ments in
information technology+
/+I" 1
Computers and Communication: (nformation technology and =lobal
integration ,!n:line information services , Electronic bulletin board systems , The
internet9 electronic mail9 interactive video , ommunication hannels ,
ommunication networ7s , 6ocal area networ7s , 8ide area networ7s , ;ideo
conferencing: "elevance to M(S+
/+I" 3
Functional In4ormation s&stems: M(S for "esearch Production : M(S for
Mar7eting : M(S for Personnel : M(S for #inance : M(S for (nventory: M(S for
6ogistics: M(S for Product Develo-ment: M(S for Mar7et Develo-ment+
/+I" 5
*D
Client/ 'er8er Computing: ommunication servers , Digital networ7s ,
Electronic data interchange and its a--lications , Enter-rise resource -lanning systems
>E"P Systems? , (nter:organizational information systems , ;alue added networ7s ,
)etwor7ing+
/+I" 6
Electronic Commerce and Internet: E:ommerce bases , E:ommerce and
(nternet , M:ommerce: Electronic Data (nter:change >ED(?: A--lications of internet
and website management+
#EFE#E+CE'
*+ James !K0rien % =eorge Mara7as9 Management +n*ormation Systems9 Mc=raw
&ill9 /.**+
/+ Eenneth 6audon % Jane 6audon9 &ssentials o* M+S9 Prentice &all9 /.*.+
1+ 6isa Miller9 M+S $ases: )ecision Ma(ing "ith Application So*t"are, Prentice
&all9 /..D+
2+ David M+ Eroen7e9 &=periencing M+S, Prentice &all9 /.**+
5+ Eenneth + 6audon9 M+S: Managing the )igital Firm, Prentice &all9 /..5+
G+ Sadogo-an S9 Management +n*ormation Systems9 /..*P&(+
H+ Murdie and "oss9 Management +n*ormation Systems9 Prentice &all+
D+ &enri + 6ucas9 +n*ormation Systems $oncepts *or Management, Mc=raw &ill9
*CC2+
C+ Ste-hen &aag9 Management (nformation Systems9 /..D+
*C
0.5: H/MA+ #E'(/#CE MA+A,EME+"
/+I" *:
Introduction to Human #esource Management: Definition , !b<ectives and
functions , "ole and structure of &uman "esource #unction in organizations:
hallenges in &uman "esource Management :: A--roaches to &uman "esource
Management
/+I" 0
Human #esource lanning: Personnel Policy : haracteristics , &"
Planning: )eed9 Sco-e and Process , Job analysis , Job descri-tion , Job s-ecification:
Succession Planning+
/+I" 1
#ecruitment and 'election rocess: Sources of recruitment: internal ;s+
EBternalA Domestic >s+ =lobal sources: Selection -rocess: Placement and (nduction ,
Training and Develo-ment: )eed Assessment: Training methods for !-eratives and
Su-ervisors : EBecutive develo-ment: )eed and Programs+
/+I" 3
Emplo&ee Compensation and #etention: 8ages and Salary Administration ,
0onus , (ncentives , #ringe 0enefits ,#leBi systems: Sweat E4uity: Job evaluation
systems ,Promotion , Demotions , Transfers: 6abour Attrition: auses and
onse4uences: Em-loyee "etention: )eed and Programs+
/+I" 5
Emplo&ee =el4are, 'eparation: 8elfare and safety , Accident -revention ,
Em-loyee =rievances and their "edressal , (ndustrial "elations , Trade Unions ,
Multi-licity of Trade Unions , 8or7ers Partici-ation in Management: Se-aration:
)eed and Methods+
/.
/+I" 6
Human #esource In4ormation '&stem: Personnel "ecordsI "e-orts: e:"ecord
on Em-loyees , Personnel research and -ersonnel audit , !b<ectives , Sco-e and
im-ortance+
#EFE#E+CE'
*+ Mathis and Jac7son, !uman .esource Management9 South:8estern ollege9
/..2+
/+ )7omo9 #ottler and McAfee9 !uman .esource Management9 South:8estern
ollege9 /..H+
1+ "+ 8ayne Mondy9 !uman .esource Management, Prentice &all9 /.**+
2+ ;en7ataraman % Srivastava9 Personnel Management / !uman .esources
5+ Arun Mona--a9 +ndustrial .elations
G+ $odder % Standohar9 Personnel Management / +ndustrial .elations
H+ Edwin 0+ #li--o9 Personnel Management 9 Mc=raw:&ill9 *CD2
D+ Pigors and Myers9 Personnel Administration
C+ "+S+ Dwivedi9 Manpo"er Management
*.+ 6ynton % Paree79 Training and )evelopment, ;istaar Publications9 *CC.+
/*
1+*: MA"EET()= MA)A=EME)T
/+I" *
Modern Marketing Concept: Social mar7eting conce-t , A--roaches to the
study of mar7eting , Mar7eting segmentation , Meaning , 0ases for segmentation9
benefits , Systems a--roach , #eatures of industrial9 consumer and services mar7eting:
Mar7eting Environment: EBternal factor , Demogra-hic factors , (nternal factors ,
Mar7eting miB , #our PFs in mar7eting+
/+I" 0
Consumer Be%a8iour and Marketing #esearc%: Meaning and im-ortance ,
onsumer buying -rocess , Determinants and theories of consumer behaviour ,
Psychological9 sociological determinants , Theories and their relevance to mar7eting:
Mar7eting "esearch: Meaning , !b<ectives , Procedure+
/+I" 1
roduct MiC Management: Product -lanning and develo-ment , Meaning
and -rocess , Test mar7eting , Product failures , Product life cycles , Meaning and
Stages , Strategies , Managing P6: Product:Mar7et (ntegration: Strategies , Product
-ositioning , Diversification , Product line sim-lification , Planned obsolescence ,
0randing Policies and Strategies , Pac7ing+
/+I" 3
rice MiC Management: Pricing and -ricing -olicies , !b<ectives ,
Procedures , 0ases for and Methods of -rice fiBing , ases for #ree Pricing9
Administered and "egulated -ricing , Pricing and -roduct life cycle+
/+I" 5
%&sical .istri)ution MiC: Distribution channel -olicy , 6ogistics Decisions:
hannel decisions: hoice considerations, Managing onflict and oo-eration in
channels , Middlemen functions: Modern Trends in "etailing: Malls and !nline+
//
/+I" 6
romotional MiC: Personal selling >s im-ersonal selling , Personal selling ,
Process , Ste-s in selling , Management of sales force , "ecruitment and selection ,
Training , om-ensation -lans , Evaluation of -erformance , Advertising ,
(m-ortance , !b<ectives , Media -lanning and selection , #actors influencing selection
, Advertisement co-y , 6ayout , Evaluation of advertising , Advertising budget ,
Sales -romotion , Methods and -ractices+
#EFE#E+CE'
*+ Etzel9 8al7er and Stanton9 Fundamentals o* Mar(eting9 Mc=raw &ill9 /..2
/+ Phili- Eotler % =ary Armstrong9 Principles o* Mar(eting9 Prentice &all9 /.*.+
1+ Jerome Mccarthy9 #asic Mar(eting9 "ichard D+ (rwin+
2+ undiff9 Still % =ovani9 Fundamentals o* Modern Mar(eting9 Prentice &all+
5+ Memoria % Joshi9 Fundamental o* Mar(eting+
G+ Paul Peter and James Donnelly Jr9 Mar(eting Management9 Mc=raw:&ill9 /.*.+
H+ 8illiam !+ 0earden9 Mar(eting: Principles / Perspectives9 Mc=raw:&ill9 /..G+
D+ 8illiam Arens9 et al9 ontem-orary Advertising9 Mc=raw:&ill9 /..D+
/1
1.0: FI+A+CIA$ MA+A,EME+"
/+I" *
Financial Management: once-t9 nature9 evaluation and significance ,
#inance #unctions: Managerial and o-erative , (nvestment #unction: Meaning and
sco-e , #inancing #unction: Meaning and sco-e , Dividend function , "is7 return
trade off , #inancial -lanning: =lobal financial environment: #inance and TaB
Management )eBus: TaB Avoidance and TaB evasion: TaB incentive and business
decisions+
/+I" 0
$ong;term Capital #esources: E4uity and debt sources , E4uity share9
-reference shares and debentures as sources of long:term ca-ital , 0ridge finance9 loan
syndication9 0oo7 building , 0orrowings from the term lending institutions and
(nternational ca-ital mar7et: TaB considerations in #inancing decision areas:
/+I" 1
Cost o4 Capital and .eterminants o4 capital structure: once-t of cost of
ca-ital: ost of debt9 e4uity9 -reference share ca-ital9 retaining earning , 8eighted
average cost: om-utation of overall cost of ca-ital: TaB and cost of ca-ital: a-ital
structure: once-t and Ty-es: !-timum ca-ital structure , Theories of ca-ital structure
,)et income and net o-erative income theories , M+M+ theory , Traditional theory ,
Their assum-tions , Significance and limitations , #inancial leverage o-erating
leverage , ombined leverage , E0(T ,EPS Analysis: TaB9 a-ital structure and ;alue
neBus+
/+I" 3
Capital )udgeting: Meaning9 )ature and Ty-es of a-ital investment:
Methods of a--raisal under certainty conditions: P0P9 A""9 ("" and )P; techni4ues:
Uncertainty and "is7 models: Simulation Analysis: Sensitivity analysis: Decision tree
analysis: ertainty e4uivalent and ris7:ad<usted return measures: TaB considerations in
(nvestment decisions ost of ca-ital and (nvestment Decisions: 6easing ;s+
(nvestment: Evaluation and TaB im-lications+
/2
/+I" 5
=orking Capital: once-t and ty-es , Determinants , #inancing a--roaches
, onservative , Aggressive and hedging a--roaches , Sources of wor7ing ca-ital
finance , 8or7ing ca-ital financing by commercial ban7s , Ty-es of assistance ,
(nventory Management under conditions of certainty and uncertainty: redit
Management and evaluation alternative credit variables: ash and li4uidity
management: Methods and #unctions: TaB considerations in "emittances and
Purchases+
/+I" 6
.i8idend "%eories: ;aluation under =ordon and 8alter theories , Dividend
irrelevance under M+M+ theory , Assum-tions , 6imitations , Dividend Policy:
Different -olicies and -ractices , #actors affecting dividend decision , TaB
considerations in dividend decision when taB is levied at the hands of com-anies and
reci-ients+
#EFE#E+CE'
03 0righam and Ehrhardt9 Financial Management: Theory / Practice9 Thomson !)E9
/.*.
53 0righam and &ouston9 Fundamentals o* Financial Management, Thomson !)E9
/..C+
73 ;an &orne: Fundamentals o* Financial Management9 Prentice &all9 /..D
83 Jeff Madura9 +nternational Financial Management, South:8estern ollege Pub+9
/.*.
93 Prasanna handra9 Financial Management9 Mc=raw &ill9 /..D+
:3 Ehan and Jain9 Financial Management ,Tata Mc=raw&ill9 /..C
;3 Pandey ( M9 Financial Management9 ;i7as Publishers9 566;3
/5
Course : MBA (Banking and Finance)
Pattern : Semester System
Mode : Distance Education
Duration : Two years
Eligibility : Any degree from a recognized University >*.L/L1?
Medium : English
C(/#'E (F '"/.B : 'CHEME (F EDAMI+A"I(+'
'u)!ect Code "itle "otal Marks
((( SEMESTE"
1+1 0an7ing 6aw and Practice *..
1+2 entral 0an7ing and Monetary Management *..
1+5 (nternational 0an7ing and #oreign EBchange *..
(; SEMESTE"
2+* om-uters and 0an7ing *..
2+/ (nvestment Analysis and Portfolio Management *..
2+1 Pro<ect #inance *..
2+2 Mutual #und Management *..
2+5 Merchant 0an7ing *..
Total 0AAA
/G
1.1: BA+EI+, $A= A+. #AC"ICE
/+I" *
0an7ing , Definition , #unctions of commercial ban7s , ommercial ban7s
and economic develo-ment , (ndian commercial ban7ing system , )ationalisation+
/+I" 0
"elationshi- between ban7er and customer , Definition of a customer , Debtor
and reditor relationshi- , 0an7er as trustee , !bligations of a ban7er: !bligation to
honour che4ues9 and to maintain secrecy of accounts , 0an7ersF "ights: "ight of lien9
Set off9 A--ro-riation and to charge interest and incidental charges+
/+I" 1
ustomersF accounts with the ban7er: )"( de-osits , #iBed de-ositIunfiBed
accounts9 Savings ban7 accounts9 "ecurring de-osit accounts and urrent accounts ,
!-ening9 o-eration and closing of such accounts , 6egal as-ects of entries in the -ass
boo7+
/+I" 3
Management of ban7 funds , #actors determining cash reserves of ban7s ,
Princi-les of sound lending , ollection of credit information , Different ty-es of
borrowers such as individuals9 <oint account holders9 limited com-anies9 -artnershi-
firms9 trustees9 local authorities and co:o-erative societies+
/+I" 5
Different ty-es of securities , their suitability or otherwise as ban7ing cover ,
different methods of charging them , -recautionary measures to be ta7en in res-ect of
advances against goods9 documents of title to goods9 stoc7 eBchange securities9 life
-olicies9 real estate9 #D" and boo7 debts , Documentation in res-ect of various ty-es
of borrowers and securities+
/H
/+I" 6
)egotiable (nstruments : Definition , Essential features , Distinguishing
features of che4ue9 bill and -romissory note , &older and holder in due course ,
Payment in due course+
Endorsment , definition , Einds of endorsement , rossing , Ty-es , Paying
ban7er , Points to be considered before -assing a che4ue for -ayment , statutory
-rotection : ollecting ban7er , Duties , Statutory -rotection+
#EFE#E+CE
*+ M+6+ Tannan9 #an(ing <a" and Practice in +ndia9 Thac7er % o+6td+9 0ombay+
/+ ;arshney and Sundaram9 #an(ing Theory, <a" and Practice9 Sultan hand %
Sons9 )ew Delhi+
1+ M+ "adhaswami and S+;+ ;asudevan9 A Te=tboo( o* #an(ing9 S+hand %
om-any 6td+9 )ew Delhi+
/D
1.3: CE+"#A$ BA+EI+, A+. M(+E"A#B MA+A,EME+"
/+I" *
Money Mar7et , Meaning , om-osition of the money mar7et , haracteristics
of develo-ed and underdevelo-ed money mar7et , The (ndian money mar7et+
/+I" 0
entral 0an7ing , Evolution , Definition , haracteristics of a central ban7 ,
#unctions of a central ban7 : entral ban7 as ban7 of issue9 governmentFs ban7er9 agent
and adviser9 custodian of cash reserves of the commercial ban7s9 0an7 of rediscount
and lender of last resort and custodian of the nationFs foreign eBchange reserves+
/+I" 1
reation of credit by commercial ban7s , entral ban7 as the controller of
credit , 3uantitative wea-ons of credit control: 0an7 "ate9 !M!s and ;"" ,
3ualitative wea-ons of credit control: Margin re4uirements9 consumer credit
regulation9 credit rationing9 control through directives and moral suasion , "ole of
central ban7 in a develo-ing economy+
/+I" 3
Monetary -olicy , !b<ectives: EBchange rate stability9 Price stability9
)eturality of money9 #ull em-loyment and economic growth , hoosing between
conflicting ob<ectives , Efficacy of monetary -olicy+
/+I" 5
The "eserve 0an7 of (ndia , Evolution , !rganisation: , entral 0oard9 local
boards and de-artments in the central office , "0( as currency authority , "0( as
ban7er to the government , "0(Fs su-ervision over commercial ban7s , 6icensing of
ban7s , "egulations relating to ca-ital9 "eserves and li4uid assets , (ns-ection of ban7s
, ontrol over methods of o-eration and management , Training of ban7ing -ersonnel
and ban7ing education , De-osit insurance+
/C
/+I" 6
Monetary -olicy of the "0( , !b<ectives , "0(Fs instruments of general credit
control: 0an7 "ate9 "eserve re4uirements and !M!s9 "0(Fs direct credit regulation ,
"egulation of non:ban7ing institutions , redit -lanning in (ndia+
Promotional functions of the "0( : "0( and rural credit , "0( and industrial
finance , "0( and eB-ort credit , "0( and eBchange control+
"E#E"E)E
*+ D+M+ Mithani9 Money, #an(ing, +nternational Trade and Public Finance9
&imalaya Publishing &ouse9 0ombay
/+ M+"adhaswami % S+;+ ;asudevan9 A Te=tboo( o* #an(ing9 S+hand9 )ew
Delhi9 "eserve 0an7 of (ndia9 .#+: Functions and 'or(ing9 "0( Publications+
1.
1+5: ()TE")AT(!)A6 0A)E()= A)D #!"E(=) E'&A)=E
/+I" *
Meaning of #oreign EBchange , Administration of foreign eBchange ,
#unctions of a foreign eBchange de-artment , #oreign currency accounts: )ostro
Account and ;ostro Account+
/+I" 0
#oreign EBchange Transactions: S-ot and forward deals for the -urchase of sale
of foreign currencies , Selection of buying and selling rates and calculation of
a--ro-riate forward rates , auses of fluctuations in eBchange rates , Effects ,
6iberalised EBchange "ate Mechanism >6E"MS? , #ull convertibility of currency ,
Unified EBchange "ate System >UE"S? , #ull convertibility , S8(#T+
/+I" 1
EBchange ontrol: !b<ectives , Methods , EBchange control regulations
relating to eB-orts and im-orts , #oreign EBchange Management Act9 *CCC , (ndiaFs
foreign eBchange -roblems , (ndiaFs recent foreign trade -olicy+
/+I" 3
Methods of (nternational Payments: (nstruments issued by corres-ondent ban7s
, #oreign travellerFs che4ues , #oreign inward remittance -ayment system , Methods
of settling debts in international trade , 6etter of redit: Meaning , #eatures ,
Mechanism , Ty-es , Advantages , "es-onsibilities and liabilities of -arties , Uniform
customs and -ractice for documentary credits+
/+I" 5
#inancing #oreign Trade: #inancing eB-orts , Pac7ing credit advances ,
Purchase and negotiation of bills , ollection of eB-ort bills , Advance against bills
1*
under collection , (ncentives , #inancing deferred -ayment and turn7ey -ro<ects ,
!ther services to eB-orters+
/+I" 6
#inancing of (m-orts: !-ening a letter of credit , Payment of im-ort bills ,
(m-ort trust recei-t , Deferred -ayment im-orts , 6oan syndication , E'(M ban7 ,
EB-ort redit =uarantee or-oration of (ndia+
#EFE#E+CE'
*+ hatter<ee AE9 Principles o* Foreign &=change9 ;ol+( % ((9 &imalaya Publishing
&ouse Mumbai+
/+ Jeevanandam 9 Foreign &=change ? Practice, $oncepts and $ontrol9 Sultan
hand % Sons9 )ew Delhi+
1+ Andley EE % Mattoo ;J9 Foreign &=change: Principles and Practice9 Sultan
hand % Sons9 )ew Delhi+
1/
3.*: C(M/"E#' A+. BA+EI+,
/+I" *
Introduction to Computers: 8hat is a com-uterM 0rief history of
com-uters , Early com-uters , =enerations of com-uters , Uses of com-uters+
/+I" 0
.ata #epresentation: Sim-le com-uter system , 0asic conce-ts of data
-rocessing , 0inary number system , !ctal and heBadecimal , "e-resentation
of non:numeric data+
/+I" 1
Hard7are: Anatomy of com-uter , PU , Main memory , Peri-heral
controllers , Peri-herals+
/+I" 3
'o4t7are: )eed for software , 8hat is softwareM Ty-es of software ,
Software relevant to ban7ing , Systems software , !-erating systems ,
6anguage translators , Programming languages+
/+I" 5
Computerisation in Banks: Stand alone , om-uter system , 6A) ,
6ocal -rocessing with batch u-dates , ATMs , &ome ban7ing , E#T , M("+
/+I" 6
Internet and Intranet : (nter branch reconciliation , Security
considerations , Accidental damage9 Power failures and malicious damage ,
!-erational -roblems+
11
#EFE#E+CE'
*+ 0a<wa E S9 #an( Mechanisation9 S7ylar7 Publication+
/+ Srivastava9 $omputer Applications in #an(s9 0T9 "0(+
1+ San<ay Soni % ;inaya7 Aggarwal9 $omputers and #an(ing9 Sultan hand % Sons+
3.0: I+9E'"ME+" A+A$B'I' A+. (#"F($I(
MA+A,EME+"
/+I" *
In8estment: once-ts and goals , Ty-es of investment , #inancial , "eal
business , Personal , (nstitutional , om-arison of investments9 s-eculation9 gambling
, &edging , once-ts of -ortfolio and -ortfolio management , =oals , "is7 and return
trade off , #inancial investment avenues , #iBed income , ;arying income securities+
12
/+I" 0
In8estment Anal&sis: As-ects of analysis , Analysis , "eturn analysis ,
once-ts9 measures and com-utation of return of individual security and -ortfolio ,
"is7 analysis , once-ts9 ty-es9 measure9 com-utation of ris7 of individual security
and -ortfolio , ;aluation analysis , Share valuation , 0ond value , Price earnings
analysis+
/+I" 1
Approac%es to In8estment Anal&sis: #undamental analysis , once-t and
com-onents , Tools of economy9 industry and com-any analysis , Technical analysis ,
once-t and tools , Assum-tion , Theories , Dow theory , ontrary o-inion , The
confidence indeB9 breadth of mar7et and strength analysis , Moving average analysis ,
hart -atterns+
/+I" 3
ort4olio Construction and C%oice: Mar7owtz diversification , Efficient
frontier , "is7:return indifferent curves , Portfolio choice , Single and two factorial
models , 6agrange multi-lier method+
/+I" 5
9
Capital Asset ricing Model: Assum-tions and a--lication , a-ital mar7et
line and security mar7et line , Efficient mar7et hy-otheses , The wea7ly efficient9
semi strongly efficient and strongly efficient mar7et forms , "andom:8al7 theory+
/+I" 6
Portfolio Performance: Measures , Shar-e9 Treynor and Jenson , Portfolio
audit and -ortfolio revision , )eed and methods , #ormula -lans+
#EFE#E+CE
*+ #rancis J+9 +nvestment+
/+ #rancis J+9 Management o* +nvestments+
2+1: P"!JET #()A)E
/+I" *
=%at is a pro!ectF , Stages in a -ro<ect cycle: Pro<ect identification9
formulation9 evaluation and im-lementation , "ole of consultants in -ro<ect
management+
15
/+I" 0

'ources o4 4inance 4or a pro!ect: Public issue of shares9 debentures9 -ublic
de-osits9 leasing9 internal generation of funds9 commercial -a-ers9 global de-ository
recei-ts9 borrowings from ban7s and #(s , ;enture ca-ital , (nnovative instruments in
the ca-ital mar7et+
/+I" 1

Pro<ect financing , Estimating the total ca-ital re4uirements , #actors
determining the fiBed ca-ital and wor7ing ca-ital , Judicious financing -lan , a-ital
gearing , Matching of re4uirements with available financial assistance from various
sources+
/+I" 3

Process of lending for a -ro<ect , Pre:sanction a--raisal , A--raisal of
managerial and technical as-ects: Evaluation of managerial s7ills9 -ast records9
management and wor7ing of other grou- com-anies evaluation of a--ro-riative
technology9 availability or raw materials and utilities and safeguards against -ollution9
effluent dis-osalItreatment+
/+I" 5

Pro<ect a--raisal , Evaluation of commercial as-ects: Estimation of demand
su--ly ga-9 distribution channels and selling arrangements , Evaluation of financial
as-ects: Debt e4uity ratio9 current ratio9 debt service coverage ratio9 return on
investment9 security margin9 internal rate of return and brea7even analysis+
1G
/+I" 6

Pro<ect a--raisal , Economic analysis: Economies of scale9 em-loyment
generation9 social cost benefit analysis9 contribution to government revenue9 -olitical
stability9 -riority and evaluation of international com-etitiveness+
Pro<ect monitoring , Post sanction su-ervision and follow u- , &ow to im-rove
recoveryM (ndustrial sic7ness: 8arning signals and causes , "ehabilitation of a sic7
industrial unit , "ole of the board for industrial and financial reconstruction >0(#"?
#EFE#E+CE
*+ 0+0+ =oel9 Pro<ect Management: A )evelopment Perspective9 Dee- and Dee-
Publications9 )ew Delhi
/+ A+E+ Sengu-ta9 #an( $redit to +ndustry9 S7ylar7 Publications9 )ew Delhi+
1+ Prasanna handra9 Pro<ects Pre-arations9 A--raisal9 0udgeting and (m-lementation9 Tata
Mc=raw &ill9 )ew Delhi+
1H
3.3: M/"/A$ F/+. MA+A,EME+"
/+I" *
Mutual #und: once-t , =enesis , lassification of mutual fund schemes
, Portfolio classification , !-erational classification , Advantages of investing
in mutual funds , "ole of mutual funds in the develo-ment of ca-ital mar7et and
the economy+
/+I" 0
onstitution and !rganisation of Mutual #unds: S-onsors , Trustees ,
Duties and res-onsibilities of trustees , Trust Deed , ustodians , Asset
Management om-any , #unctions of an AM+
/+I" 1
!-erational Activities of Mutual #und: Designing9 6aunching and
mar7eting and scheme , Portfolio management , (nvestment strategies+
/+I" 3
"egulation of Mutual #unds: Securities EBchange 0oard of (ndia SE0(
>M#? "egulations , Accounting norms , "evenue account , 0alance sheet ,
Disclosure norms , )et Asset ;alue >)A;? , ;aluation system for )A; ,
Pricing of units and )A;+
/+I" 5
Mutual #unds in (ndia: Public sector mutual funds , Private sector mutual
funds , Performance of such funds+
/+I" 6
The UT(: !rigin , !b<ectives , Schemes of the UT( , US G2 lmbroglio ,
Present status of UT( , hallenges for mutual funds in (ndia in the liberalized
environment+
#EFE#E+CE'
03 6alit E 0ansal9 Mutual Funds: Management and 'or(ing+
53 Machira<u & "9 Merchant #an(ing: Principles and Practice+
1H
3.5: ME#CHA+" BA+EI+,
/+I" *
Merc%ant Banking: Meaning , (m-ortance , Activities of a merchant
ban7er , Pro<ect counseling , 6oan syndication , Management of -ublic issues ,
Underwriting9 ban7ers to issue and other services , =rowth of merchant ban7ing
in (ndia , "ole of the SE0( in regulating merchant ban7ing industry , "ole of
)SE and !TE(+
/+I" 0
ro!ect related acti8ities o4 a merc%ant )anker: or-orate
ounselling: Meaning , Problem areas of an enter-rise , !rganisational goals ,
Advisory role of a merchant ban7er , 6oan Syndication: Meaning and sco-e ,
Ste-s in syndication+
/+I" 1
Capital Issue related acti8ities o4 a merc%ant )anker: hanging
structure of (ndian a-ital Mar7et , Management of -re:issue activities , Ty-es
and characteristics of cor-orate securities , Mar7eting of cor-orate securities ,
Ste-s to be ta7en by the issuing com-any and the lead manager , Underwriting+
/+I" 3
Management o4 post;issue acti8ities , Processing of data , "e-orting to
SE0( , Undersubscri-tion , 0ridge loans , Allotment of shares , 6isting of
securities+
/+I" 5
'er8ice oriented acti8ities o4 a merc%ant )anker: Mergers and
Amalgamations: Meaning , Pur-ose , Ty-es of mergers , "ole of merchant
ban7ers in mergers , Portfolio Management: #unctions of -ortfolio managers ,
EB-lanation to ris7 , APM A--roach to mar7et o-erations+
/+I" 6
Miscellaneous acti8ities o4 a merc%ant )anker: ;enture ca-ital ,
!rigin , Administration of venture ca-ital fund , Mutual fund , Advantages ,
lassification of mutual funds , #actoring , Mechanism and ty-es of factoring+
1D
#EFE#E+CE'
*+ Machira<u & "9 Merchant #an(ing: Principles and Practice+
/+ Dr+ ;erma J 9 #harat@s Manual o* Merchant #an(ing+
1C
Course : MBA (Education Management)
Pattern : Semester System
Mode : Distance Education
Duration : Two years
Eligibility : Any degree from a recognised University
Medium : English
!U"SE !# STUD$ A)D S&EME !# E'AM()AT(!)S
'u)!ect Code "itle "otal Marks
III 'EME'"E#
1+1 6aws "elating to Education *..
1+2 urriculum Designing *..
1+5 Education (nfrastructure *..
I9 'EME'"E#
2+* Education (nstitution Management *..
2+/ (nstitutional 6in7age for Education Management *..
2+1 Mar7eting of Education Services *..
2+2 3uality in Education *..
2+5 ontem-orary (ssues in Education *..
Total 0AAA
2.
1.1 : $A=' #E$A"I+, "( E./CA"I(+
/+I" *
I+.IA+ "#/'" AC", *>>0: Definitions : ty-es of trusts , registration of
trusts , characteristics of trusts , renewal of trusts , duties and liabilities of trustees ,
vacating the office of trust : rights and liabilities of beneficiaries , cancellation of trusts
, taB eBem-tions+
/+I" 0
'(CIE"IE' #E,I'"#A"I(+ AC", *>6A: Definitions , registration of
societies , submission of accounts , renewal , closure , cancellation of societies ,
offences and -enalties+
/+I" 1
#I9A"E C($$E,E' (#E,/$A"I(+) AC", *@?6: !b<ectives ,
definitions , establishment of Private colleges , -ayment of grants , Management ,
obligations of managing committee , =overnment control of -rivate colleges ,
accounts9 audit9 ins-ection and returns , offences and -enalties+
/+I" 3
C(+'/ME# #("EC"I(+ AC", *@>6: Definitions , consumer -rotection
councils , structure9 constitution9 ob<ects and <urisdiction , consumer redressal
agencies , -rocedure for com-laints , enforcement of orders of the council+
/+I" 5
EM$(BEE'G #(9I.E+" F/+. : MI'CE$$A+E(/'
#(9I'I(+' AC", *@50: !b<ects , a--lication , definitions , EP# schemes ,
contribution , determination and recovery , obligations of em-loyers , offences and
-enalties+
/+I" 6
+E,("IAB$E I+'"#/ME+"' AC", *>>*: Definitions , characteristics of
negotiable instruments , -arties to an instrument , ty-es of instruments , )egotiation ,
ty-es: crossing , ty-es , -ayment of crossed che4ues , endorsement , features , ty-es
and effect+
#EFE#E+CE :
03 0are Act #usiness <a"s ? one should (no" 9 )abhi Publications )+D+ Ea-oor 9
$ommercial / +ndustrial <a"
2*
1.3 : C/##IC/$/M .E'I,+I+,
/+I" *
urriculum , meaning : -hiloso-hical9 sociological9 and -sychological bases of
curriculum : -rinci-les of curriculum designing : curriculum as an instrument of
national develo-ment
/+I" 0
#actors influencing curriculum construction such as national -olitical9
economic9 cultural9 social and intellectual as-ects , systems a--roach to curriculum
construction , curriculum as an out-ut in the system+
/+I" 1
urriculum -lanning , develo-ment of -rogrammes9 syllabi and teBtboo7s9
characteristics of a good curriculum and a good teBtboo7 , overcoming -resent
drawbac7s in curriculum construction+
/+I" 3
urriculum im-lementation , curriculum as an in-ut in the system , curriculum
transaction strategies at higher education level , traditional and non:traditional
strategies , grou- and individual methods of instruction , lecture9 demonstrations9
seminars9 sym-osia9 wor7sho-s9 brainstorming9 case analysis and team teaching ,
com-onents effective curriculum transaction+
/+I" 5
"esources for curriculum transaction , instructional materials9 library and
electronic devices9 audio:visual devices9 the chal7board9 overhead -ro<ector9 li4uid
crystal dis-lay -ro<ector9 laboratory and field eB-erience , using internet and com-utesr
for effective curriculum transaction+
/+I" 6
2/
urriculum evaluation , meaning of evaluation , ob<ectives and methods of
evaluation:measurement and evaluation in education:formative and summative
evaluation tools of evaluation such as achievement test:-sychological scales such as
attitude scales9 interest inventories9 -ersonality test:curriculum revision:need and
-rinci-les to be ado-ted , curriculum designing and redesigning as continuous -rocess+
#EFE#E+CE :
*+ Jen7ins David and Shi-man D+ Martin9 $urriculum-+ntroduction9 !-en 0oo7s
Publication 6td+ *CHG+
/+ Joyce S+ hoate9 6amoine J+ Miller et al+9 Assessing and Programming #asic
$urriculum S(ills9 Allyn and 0acon (nc+ *CDG+
1+ Eaba9 "+M+ and "ishi "am Singh9 $urriculum $onstruction and youth )evelopment9
sterling -ublishers9 )ew Delhi9 *CDH+
2+ Mc )eil9 J+D+ $urriculum: A comprehensive &valuation, 6ittle 0rown and o+ *CD5+
5+ )TE9 %ational $urriculum *or Primary and Secondary &ducation3 A *rame"or(,
)ew Delhi9 *CDG+
G+ Srivtsava9 A+P+ Teaching and <earning in 50
st
century9 (ndian 0oo7s entre )ew
Delhi9 *CDH+
21
1.5 : E./CA"I(+ I+F#A'"#/C"/#E
/+I" *
Education In4rastructure : Meaning , Significance , om-onents , Macro ,
Micro (nfrastructure , (ts im-act on academic I institutional develo-ment , Educational
(nfrastructure , Present scenerio+
/+I" 0
Funding 4or In4rastructure : EBisting methods , Sources , Drawbac7s ,
Additional sources , Alternative funding -attern+
/+I" 1
Buildings: (m-ortance of buildings as education infrastructure : Ty-es of
0uildings , 6aboratories , lass rooms , Seminar &all , Auditoriums , S-orts
com-leB , (ndoor !utdoor =ynasium , Swimming Pool , Their maintenance : "oads
, Ty-es of roads , Maintenance
/+I" 3
Electrical and =ater suppl& , (m-ortance of Electrical and 8ater Su--ly as
Education (nfrastructure : EBternal Electrification , (nternal Electrification , EBternal
water su--ly , (nternal water su--ly: Drin7ing water , Purification : Distributions ,
Maintenance
/+I" 5
"elecommunications , Modern communication Technologies such as (nternet ,
(nternet , Edusat , Satelllite lin7ages , Establishment of Multimedia 6abs ,
Maintenance+
/+I" 6
22
Macro in4rastructure , )ational &ighways , Air-orts , Ports ,(ts relevance
and im-act on Education , Develo-ment , Suggestive Model for &igher Education
om-leB+
#EFE#E+CE:
*+ Ansari 9 M+M+ Trends in &ducational &=penditure among the $entral and State
4niversities : An Analysis o* Sources, Methods and Patterns o* .esource
Allocation, )ew Delhi9 A(U9 *CC.
/+ Azad9 J+6+9 A critical Study o* the Financing o* !igher &ducation in +ndia, The
&igher 6earnig in (ndia9 Delhi9 ;i7as 9 *CH2 : 5*:HH+
1+ 0arr9 )9 Alternative *unding resources *or higher education, Economic Journal9
*.1 >May?: H*D , H/D9 *CC1+
2+ =hosh9 D+E+9 4niversity System in +ndia9 Delhi9 "ahul Publication9 *CD1+
5+ 6umsden9 Eeith =+9 &**iciency in 4niversities : The <aPa Papers, Amsterdam9
Elsevier9 *CH2+
25
3.*: E./CA"I(+ I+'"I"/"I(+ MA+A,EME+"
/+I" *
(ssues in (nstitution Management: =oal setting , (nstitution nurturing ,
Man-ower grooming: Alliance with society , Planned develo-ment , 6earning
institution and environmental ada-tation+
UNIT 2
(nstitutional limate and ulture: #acts of institutional climate and culture ,
#actors influencing institutional climate and culture in our Education institution ,
(m-act of these on institutional -erformance , Power and -olitics and their
management+
UNIT 3
hange Management: )eed for hange : Strategies for change management ,
Dealing with resistance to change: Planned obsolescence and change , Process and
tools of change and develo-ment +
UNIT 4
(nstitutional Develo-ment: !rganisation Develo-ment (ntervention Strategies:
(nstitutional Effectiveness: )ature and criteria , Management im-lications ,
Management of crisis , Management of growth+
ommunication Management in Education institutions , #orms9 Systems and
other as-ects, !nline and !ffline communication management+
UNIT 5
Activity Management: Managing student admissions , Planning9 eBecution and
control of the same , Managing conflicts with students and among students and among
staff:members+
UNIT 6
Management of EBaminations: Pre-aration for -lanning carrying out and
control of conducting eBamination , Difficulties involved , Use of systematic
a--ointments , Managing valuation of studentsF wor7s , Managing result -ublication
and dis-atch of mar7 statement , onvocation+
#e4erence Books:
*+ "obbins9 Organisation #ehaviour
/+ #red 6uthans 9 Organisation #ehaviour
1+ A(U9 4niversity %e"s >;arious (ssues?
2+ "a<avel9 )+9 Management o* !igher &ducational +nstitutions
2G
3.0: I+'"I"/"I(+A$ $I+EA,E F(# E./CA"I(+
MA+A,EME+"
/+I" *
Hig%er Education in India: &igher education system , )ational Policy on higher
education , Agencies of higher education , (nstitutions in the higher education system ,
Administrative structure of higher education , Ty-es of higher educational institutions+
/+I" 0
Institutional $inkage;I : University =rants ommission >U=?: !b<ectives ,
#unctions , Schemes , De-artment of Science and Technology >DST?: !b<ectives , #unctions
, Pro<ects and -rogrammes , Schemes for funding , )ational Assessment and Accreditation
ouncil >)AA? , !b<ectives , #unctions , Assessment and accreditation -rocedures ,
3uality indicators+
/+I" 1
Institutional $inkage;II : All (ndia ouncil for Technical Education >A(TE?:
!b<ectives , #unctions , Policies and -rogrammes , )ational ouncil for Teacher Education
>)TE?: !b<ectives , #unctions , !rganisation structure , "egional ommittees ,
onstitutions9 functions , Procedure for recognition of teacher education institutes+
/+I" 3
Institutional $inkage;III : Medical ouncil of (ndia >M(?: onstitution ,
!b<ectives , #unctions , Procedure for registration , "egulations relating to -rofessional
conduct , (ndian ouncil of Medical "esearch >(M"?: !b<ectives , #unctions , (ndian
)ursing ouncil: onstitution , !b<ectives , Powers , "egistration , Dental ouncil of (ndia
>D(?: !rganisation structure , "egistration , Pharmacy ouncil of (ndia >P(?: !b<ectives ,
#unctions , "egulations , "egistration+
/+I" 5
Institutional $inkage;I9 : "ehabilitation ouncil of (ndia >"(?: Programmes of "(
, "ehabilitation training -rogrammes , (ns-ection and recognition of institutions , (ndian
ouncil of Social Science "esearch >(SS"?: #unctions , S-onsored -rogrammes , #inancial
assistance , "esearch -ro<ect -rogrammes , (ndian ouncil of Agricultural "esearch >(A"?:
#unctions , Thrust areas , ouncil of Scientific and (ndustrial "esearch >S("?: !b<ectives ,
#unctions , Structure+
Institutional $inkage;9 : S-orts Authority of (ndia >SA(?: !b<ectives , Programmes ,
(ncentives for -romotion of s-orts , 0ar ouncil of (ndia >0(?: #unctions , Powers ,
#unctions of State 0ar ouncil+
2H
/+I" 6
Institutional $inkage;9I : U)ES!: !rganisation structure , #unctions ,
ommonwealth of 6earning >!6?: Pur-ose and functions , =overnance , Services offered ,
(=)!U: !b<ectives , #eatures , #unctions , Thrust areas , Distance Education ouncil
>DE?: !b<ectives , Powers and functions , Assessment and accreditation+
#EFE#E+CE :
*+ 0are Acts9 Policy )otes on Establishment of each (nstitution+
/+ Annual "e-orts of "elevant (nstitutions+
1+ University )ews 9 "elevant 8ebsites+
2D
3.1: MA#EE"I+, (F E./CA"I(+ 'E#9ICE'
/+I";*
Services Mar7eting: once-t , Significance , Salient features , Service
Mission , The behaviour -rofile of the learners , Segmenting learners mar7et ,
Services MiB: Product9 Price9 Place9 Promotion9 Peo-le9 Process9 Physical
Evidence+
/+I";0
Product MiB: Education -roduct -lanning and develo-ment , (nnovative
education , Modification , Diversification and dro--ing , 6ife ycle conce-t in
education ventures+
/+I";1
Price MiB: #ee structure in Education , !b<ectives and methods ,
"egulatory as-ects , Place MiB: Service delivery , Methods of distribution ,
#ranchising , !ff:am-us arrangement , 6ogistics management , "ole of (T in
dealing with barrier of distance+
/+I";3
Promotion and ommunication MiB: Education -romotional strategies ,
Advertisement and -ublicity , Sales -romotion , Personal selling , 8ord of
mouth+
/+I";5
Peo-le in Education Service , (nternal mar7eting , Processes , Student
su--ort services , Physical evidence in education service+
/+I";6
Service 4uality , Service 4uality dimensions , Develo-ing service 4uality
, 3uality assurance in education , 0ench mar7ing , 6earner relationshi-
mar7eting , 3uality assurance in teaching , (nternationalisation and
=lobalisation of education mar7eting , (ntellectual Pro-erty "ights in education
service+
#EFE#E+CE:
*+ Jha S.M, Services Marketing, Himalaya Publishing, Mumbai, 1998.
/+ Arian Payne, !he "ssence #$ Services Marketing, PH%, &e' (elhi, )***.
1+ Helen +##ru$$e, Services Marketing, Macmillan, (ehli, 199,.
3.3: </A$I"B I+ E./CA"I(+
/+I" *
<ualit& in Hig%er Education: 3uality related terminologies: 3uality , 3uality
control , 3uality assessment , 3uality assurance , )eed for 4uality in higher education
, #actors influencing 4uality , Accountability: (m-act of accountability and
accreditation on sta7e:holders and society+
/+I" 0
er4ormance Indicators and Benc%marking in Hig%er Education:
Performance (ndicators: once-t , Ty-es , Uses , Performance (ndicators of )AA ,
0enchmar7ing: Meaning , Ty-es , 0enefits , Methodologies and -rocedures+
/+I" 1
<ualit& Assessment and Accreditation: Meaning , Ty-es , Accreditation
-rocedure , Accreditation by )AA: EBisting -ractices , )ew methodologies and
initiatives of )AA accreditation , "e:accreditation -rocess , )ational 0oard of
Accreditation >)0A?: Preamble , )eed , Advantages , Process of Accreditation ,
riteria and weightages+
/+I" 3
"otal <ualit& Management in Education: Definition , Elements ,
Management -lans , A--roaches to T3M , T3M Process , Academic Audit:
!b<ectives , Advantages , 6imitations , Accreditation and Academic Audit+
/+I" 5
<ualit& in ,lo)al erspecti8e: =lobal standards , Strategies for matching
global standards , (nternational -ractices of accreditation , (S! C... ertification for
Educational (nstitutions: Methodology for (m-lementation of (S! C... , 0enefits ,
6imitations , Accreditation ;s (S! C... ertification+
/+I" 6
+e7 <ualit& erspecti8es in Hig%er Education: a-acity 0uilding Model ,
Modification of Accreditation System , (ndustry Academia Partnershi- for 4uality
education and research+
5.
#EFE#E+CE
*+ Armond ;+ #eigerbaum9 Total ,uality $ontrol9 Mc=raw &ill+
/+ "on ollard9 Total ,uality9 Jaico9 Delhi+
1+ John 0ar79 &ssence o* T,M9 Prentice &all9 Delhi+
2+ 8illborn % heng9 Global Management o* ,uality Assurance Systems9 Mc=raw &ill+
5+ Townsend % =ebhardt9 $ommit to ,uality9 John 8iley % Sons+
5*
3.5 : C(+"EM(#A#B I''/E' I+ E./CA"I(+
UNIT 1
Multiplicit& o4 Courses: Tradition and off:shoot s-ecialization courses ,
Distance and e:learning courses9 full:time9 -art:time and own:time courses9
(nterdisci-linary9 hybrid and interface courses: (ssues and significance+
UNIT 2
,ro7t% .imensions: =rowth in institutions at all levels , =rowth in
student strength , &eterogeneity of student -o-ulation , 3uantity vs 3uality
issues+
UNIT 3
Autonom& and Accounta)ilit&: (ssues relating to autonomy9
accountability and accreditation of individual9 de-artmental and institutional
levels , (m-act on sta7e:holders and the societal system , Autonomy as an
instrument of transformational leadershi- , 6eadershi- in education
management : hange Management: (ssues , (nnovators , Ado-ters , 6egends+
UNIT 4
#esources and Facilities: =ovt+ #unding: Size9 trend and need for
higher su--ort , Private ca-ital in educational investment , ommunity
resources: #inancial9 intellectual9 infrastructural and motivational resources:
&arnessing and commitment thereof+
UNIT 5
<ualit& Management: )eed for eBcellence in standard of education ,
Matching global standards: hallenges and strategies , To-:down and bottom:u-
a--roaches , S8!T analysis of every constituent , (S! standards+
UNIT 6
#elations Management: (nternal and eBternal relations , am-us
tran4uility management , Sta7eholders -artici-ation in management ,
5/
EBtracurricular activities for institution and social bonding eBtension services
and outreach -rogrammes for societal develo-ment initiatives+
'&stems (rientation: Education as an integral -art of every individual9
family and society , !-en ;s closed systems a--roach , once-ts of
management9 digital management9 virtual management , System issues: 0ench
mar7ing9 M!Us9 #ranchising9 Downsizing9 Emotional intelligence and Tecno:
ethics+
#EFE#E+CE :
*+ &anna DE and Associates9 !igher &ducation in the era o* )igital $ompetition ?
$hoices and challenges9 Modison9 8(9 Atwood Publishing9 /...+
/+ atherine M and David M9 &ducational +ssues in the <earning Age9 6ondon+
1+ Ann #6 and Associates9 <eading Academic $hange: &ssential .oles *or
)epartmental $hairs9 San #ransisco9 Jossey:0ass Publishers9 /...+
51
Course : MBA (Hospital Management)
Pattern : Semester System
Mode : Distance Education
Duration : Two years
Eligibility : Any degree from a recognised University >*.L/L1?
Medium : English
!U"SE !# STUD$ A)D S&EME !# E'AM()AT(!)S
'u)!ect
Code
"itle "otal Marks
((( SEMESTE"
1+1 Princi-les of &os-ital Management *..
1+2 &os-ital Planning and Designing
*..
1+5 Materials Management in &os-itals *..
(; SEMESTE"
2+* &os-ital "ecords Management *..
2+/ &os-ital "elated 6aws
*..
2+1 Mar7eting of &os-ital Services *..
2+2 3uality Management in &os-itals
*..
2+5 &os-ital &azards Management *..
Total
0AAA
52
1.1: #I+CI$E' (F H('I"A$ MA+A,EME+"
/+I";*
&os-ital Management : Meaning : (m-ortance : &os-ital Planning : Meaning :
"ationale : Ty-es of -lans : Planning -rocess : Ste-s in hos-ital -lanning Process :
M0! in hos-itals : )eed : Process : Advantages and limitations : Decision:ma7ing :
Meaning and im-ortance : Ty-es : Process+
/+I"; 0
&os-ital !rganisation : Meaning : structures : !rganisation hart : Delegation
;s Decentralisation : De-artmentation : !rganisational com-etence : ore com-etence
: Strategic alliances+
/+I" ; 1
Direction , Meaning and significance , Princi-les of effective direction ,
Su-ervision , 6eadershi- in hos-itals , Meaning , Sco-e , (m-ortance , Styles ,
3ualities of successful leader+
/+I" ; 3
Motivation in &os-itals , Meaning , Ty-es , Motivational theories , Their
im-act on hos-ital management , Motivating the em-loyees of hos-itals+
/+I" ; 5
&os-ital ommunications , Ty-es , 0arriers , Methods to overcome barriers ,
Princi-les of effective communication , oordination , (m-ortance of coordination in
hos-itals , Techni4ues of coordination+
/+I" ; 6
)ew Pers-ectives in Management: 0usiness Process !utsourcing , 0usiness
Process "e:engineering , Enter-rise "esource Planning , Su--ly hain Management+
#EFE#E+CE:
*+ Essentials of Management : Eoontz and !F Donnel
/+ Management : =riffin
55
1.3: H('I"A$ $A++I+, A+. .E'I,+I+,
/+I" *:
Introduction :(ntroduction to &os-ital : lassification , hanging role of
hos-itals , "ole of hos-ital administration , &os-ital as a system , &os-ital and
ommunity.
/+I" 0
5G
lanning :Princi-les of -lanning , egionalisation , &os-ital -lanning team ,
Planning -rocess , Size of the hos-ital , Site selection , &os-ital architect , Architech
re-ort , E4ui--ing a hos-ital , (nteriors and =ra-hics , onstruction and
ommissioning+

/+I" 1
"ec%nical Anal&sis : Assessment the eBtent need for the hos-ital services ,
Demand and need , #actors influencing hos-ital utilisation , 0ed -lanning ,6and
re4uirements , Pro<ect cost , S-ace re4uirements , &os-ital drawings and documents+
/+I" 3
Hospital .esign : 0uilding re4uirement , Entrance and ambulatory zone ,
Diagnostic zone , (ntermediate zone , ritical zone , Service zone , Administrative
zone+
/+I" 5
Facilities lanning : Trans-ort , ommunication ,#ood services , Mortuary :
(nformation system , Minor facilities , others+
/+I" 6
'tandard in Hospital : ;oluntary and mandatory standards , =eneral standards
,Mechanical standards , Electrical standards , Standard for centralised medical gas
system , Standards 0iomedical waste+
#EFE#E+CE
*+ =+D+ Eunders9 Designing for Total 3uality in &ealth are+
/+ Ervin Putse-s9 Modern &os-ital
1+ Macaulary &M and 6iewelyn , Davis9 &os-ital Planning and Administration
2+ Dr+Asho7 Sahni , &os-ital Planning+
5+ #ran7 E:#ischer , &ow to Achieve Effective ommunication
G+ 0M Sa7har7ar , Princi-les of &os-ital Administration and Planning
5H
1.5: MA"E#IA$' MA+A,EME+" I+ H('I"A$'
/+I" *
Materials Management: once-t , !b<ectives , (m-ortance , Material
-lanning , !b<ectives , (ntegrated a--roach to material -lanning and control ,
"elevance of materials management to hos-itals+
/+I" 0
Purchasing , Ty-es , Significance of -urchasing -olicy , Princi-les of
scientific -urchasing , #actors of -urchasing , Essence of sound -urchasing -olicy ,
Purchasing methods , Purchasing -rocedure+
/+I" 1
(m-orts of e4ui-ments and medicines for hos-itals , Documents , Procedure+
/+I" 3
Material &andling: (m-ortance , Princi-les , 0enefits , Material handling
e4ui-ments , Selection of material handling e4ui-ments+
/+I" 5
Stores Management: !b<ectives , #unctions , Stores location , Store
accounting and records , Stoc7 verification+
/+I" 6
(nventory Management: once-t , (m-ortance , Techni4ues+
REFERENCE :
*+ &os-ital Medical (nternational Pvt+ 6td+9 !ospital Administration9 !ffice Journal of
(+&+A
5D
3.*: H('I"A$ #EC(#.' MA+A,EME+"
/+I" I
&istory % Significance of Medical "ecords: &istory , Meaning , Pur-ose ,
Develo-ment and ontent , #ormat , Uses % (m-ortance+
/+I" II
Medical "ecords De-artment: #unctions , !b<ectives , Assembling , #iling :
#iling System , oding , (ndeBing , Deficiency hec7 , "etrieval , "etention :
Storage
/+I" III
!ther Services: !ut-atient , (n-atient , Admission , 6aboratory , "adiology ,
Pharmacy , ontrol of Movement of "ecords , Statistics+
/+I" I9
Medical #orms % "egisters: #orms: Meaning , Standardization , Availability ,
Develo-ment , Design , ontrol , (nventory , Uses , 0asic #orms9 "egisters:
&os-ital Administrative "ecords , )urses "ecords+
/+I" 9
om-uterisation and 3uality ontrol in Medical "ecords: (ntroduction ,
Administrative A--lication , Patient "elated A--lication , riteria , om-uterisation
of Medical "ecords , Uses , (nactive Medical "ecords+ 3uality ontrol: 3uantitative
Analysis9 3ualitative Analysis : Medical Audit , Standards , "es-onsibility , "ecords
in (nfection ontrol , =eneral (nstructions+
5C
/+I" 9I
6egal As-ects of Medical "ecords: (ntroduction , Personal , (m-ersonal ,
onsumer Protection Act , Documentation Medical Audit ommittee , Tools ,
Medicolegal ases , ustody , Dis-osal , onsent , "elease of (nformation , ode of
Ethics , Pur-ose of onfidential "elationshi- , 6aw of Evidence , "es-onsibility+
#EFE#E+CE:
*+ Managing a Modern &os-ital9 A+ ;+ Srinivasan9 "es-onse 0oo7s9 ( Ed+
/+ Princi-les of &os-ital Administration and Planning9 0M Sa7har7ar9 Jay-ee
0rothers9 ( Ed
1+ &os-ital and &ealth Service Administration9 Syed Amin Tabish9 !Bford
University Press9 ( Ed+
2+ Medical "ecords !rganisation % Management9 =+ D+ Mogli9 Jay-ee 0rothers+
G.
3.0: H('I"A$ #E$A"E. $A='
/+I" *
6aws -ertaining to &ealth: entral 0irths and Deaths "egistration Act9 *CGC ,
Medical Termination of Pregnancy Act9 *CH* , (nfant Mil7 Substitutes9 #eeding 0ottles
and (nfant #ood Act9 *CC/+
/+I" 0
6aws -ertaining to &os-itals: Trans-lantation of &uman !rgans Act9 *CC2 , Pre:
natal Diagnostic Techni4ues >"egulation and Prevention of Misuse? Act9 *CC2 ,
Medical )egligence , Medico 6egal ase , Dying Declaration+
/+I" 1
6aws -ertaining to Manufacture and Sale of Drugs: Drugs and osmetics Act9
*C2. , Pharmacy Act9 *C2D , Drugs and Magic "emedies >!b<ectionable
Advertisement? Act9 *C52 , Poison Act9 *C*C , 6egislation for Tobacco ontrol+
/+I" 3
6abour 6aws A--licable to &os-itals:(: (ndustrial Em-loyment >Standing !rder?
Act9 *C2G , Sho-s and Establishment Act9 *C52 , Em-loyeesF State (nsurance Act9
*C2D , Em-loyeesF Provident #und Act9 *C5/ , Payment of =ratuity Act9 *CH/ ,
Maternity 0enefit Act9 *CG*+
/+I" 5
6abour 6aws A--licable to &os-itals:((: Minimum 8ages Act9 *C2D , Payment of
8ages Act9 *C1G , Payment of 0onus Act9 *CG5+
/+I" 6
6abour 6aws A--licable to &os-itals:(((: #actories Act9 *C2D , 8or7menFs
om-ensation Act9 *C/1 , (ndustrial Dis-utes Act9 *C2H , Trade Union Act9 *C/G ,
onsumer Protection Act9 *CDG+
#EFE#E+CE
*+ Ea-oor ) D9 +ndustrial <a"s+
/+ 0are Acts+
G*
3.1: MA#EE"I+, (F H('I"A$ 'E#9ICE'
/+I" I:
Services Mar7eting: once-t , Significance , Salient features , Service Mission
Statement , Planning for mar7eting hos-ital services , Mar7et Segmentation in
hos-ital services , Services miB , Elements , Their relation to hos-ital mar7eting+
/+I" 0:
&os-ital Services , Service -roduct miB , Planning and develo-ment of new
services , Modification , Diversification and Elimination of services , 0randing of
hos-ital services , Their im-lication on mar7eting , Pac7age of services+
/+I" 1:
Princing of &os-ital Services , Meaning , #actors influencing -ricing , Pricing
ob<ectives and methods+ Distribution of hos-ital services , )eed , (m-ortance , Ty-es
, Medical cam-s , Suburban centers , "ural centers management , 6ogistics
management , #ranchise in hos-ital services+
/+I" 3:
Promotion and ommunication miB for &os-ital Services , Promotional
strategies , Advertisement and Public relations , Sales Promotion , Personal selling+
/+I" 5:
Peo-le and Process in hos-ital services , (nternal mar7eting , -rocesses ,
ustomer relationshi- mar7eting , Process , Service 4uality , Delivery of hos-ital
services , Procedures9 tas7s9 schedules9 mechanisms9 activities and routines+
/+I" 6:
Physical Evidence in hos-ital services , Meaning , )eed , (m-ortance , Einds
, 0rochures , Physical facilities and e4ui-ments+
#EFE#E+CE
*+ Jha S+M9 NServices Mar7etingO9 &imalaya Publishing9 Mumbai9 *CCD+
/+ Adrian Payne9 NThe Essence !f Services Mar7etingO9 Phi9 )ew Delhi9 /...+
1. &elen 8oodruffe9 NServices Mar7etingO9 Macmillan9 Delhi9 *CC5.
G/
3.3: <ualit& Management In Hospitals
/+I" I: <ualit& Concepts and "otal <ualit& Management
3uality: Significance , Meaning , once-t , 3uality Terminologies , Total
3uality Management: once-t , Elements , As-ects , #ocus , om-onents , Process+
/+I" II: <ualit& Management
(S! C...: Evolution , Meaning , haracteristics , 0enefits , (S! Manual ,
J(A: Meaning , Pur-ose , (S! ase Study+
/+I" III: <ualit& Assurance
once-t , Process , Pur-ose , Methods , Standards and riteria , 3uality
Assurance ommittee +
/+I" I9: <ualit& Audit : E8aluation o4 Healt% Care 'er8ices
3uality System Assessments: 3uality Auditing , Pur-ose , Ty-es , Techni4ues
, 3uality ontrol , 3uality ircles , Ste-s , "eview , Measurements , 3uality
Delivery Process+
Evaluation of &os-ital Performance: Pur-ose , !rganization , Prere4uisites ,
Methods , Parameters , Evaluation , Standardisation+
/+I" 9: "ools and "ec%niHues o4 <ualit&
#low harting , 0rainstorming , Pareto Analysis , ause and Effect Analysis
, #ishbone Diagram , Scatter Diagram , &istograms , om-any Self:Assessment
Process , 3uality Strategy , 3uality Policies , 0usiness Process Analysis , Process
"e:engineering , 0enchmar7ing , "edesign Process , Problem Solving+
/+I" 9I: "raining 4or <ualit&
Training Process , Analyzing Training )eeds , Training Plan+
G1
#EFE#E+CE:
*+ Princi-les of &os-ital Administration and Planning9 0M Sa7har7ar9 Jay-ee
0rothers9 ( Ed+
/+ &os-ital and &ealth Service Administration9 Syed Amin Tabish9 !Bford
University Press9 ( Ed+
1+ Managing a Modern &os-ital9 A+ ;+ Srinivasan9 "es-onse 0oo7s9 ( Ed+
2+ The Essence of Total 3uality Management9 John 0an79 Prentice &all (ntentional
6td+9 ( Ed+
5+ Managing 3uality9 Desmond 0ell9 Phili- Mc0ride and =eorge 8ilson9
0utterworth:&einemann 6td+9 ( Ed+
G2
3.5: H('I"A$ HAIA#.' MA+A,EME+"
/+I" *
&os-ital &azards: Meaning , Ty-es , Physical , 0iological , Mechanical ,
Psychological , (ts im-act on em-loyees , Preventive measures+
/+I" 0
&os-ital &azards Management: Meaning , )eed , Princi-les , Pur-ose+
/+I" 1
&os-ital "elated (nfection: Ty-es of infection , ommon )osocomial
infections and their ausative agents , Prevention of hos-ital ac4uired infection , "ole
of the central sterile su--ly de-artment , (nfection control committee , Monitoring and
control of cross infection , Staff health+
/+I" 3
0iomedical 8aste Management: Meaning , ategories of biomedical wastes ,
Dis-osal of biomedical waste -roducts , (ncineration and its im-ortance , T)P0
"ules and Schedules , Standards for waste autoclaving9 microwaving and dee- burial ,
Segregation9 -ac7aging , Trans-ortation and storage+
/+I" 5
&uman 8aste Dis-osal and Sewage Dis-osal: Diseases carried from eBcreta ,
Sanitation barrier , Methods of eBcreta dis-osal , Sewage 8astes: Meaning ,
om-osition , Aims of sewage dis-osal , Decom-osition of organic matter , Modern
sewage treatment , Drawbac7s of im-ro-er dis-osal of wastes , Solid and li4uid+
/+I" 6
Medical (nsurance: (nsurance com-anies , 6ife (nsurance for -eo-le with
medical -roblems , Medicare , Third Party (nsurance : Paramount health are
Services , Star &ealth and Services 6td+9 : ((( 6ombard (nsurance o+ , Their
Payment terms and conditions+
#EFE#E+CE
*+ Par7 E9 Preventive and Social Medicine+
/+ Par7 E9 Te=t #oo( on !ygiene and Preventive Medicine9 0anarsidas 0hanot+
G5
Course : MBA (International Business)
Pattern : Semester System
Mode : Distance Education
Duration : Two years
Eligibility : Any degree from a recognised University >*.L/L1?
Medium : English
COURSE OF STUDY & SCHEME OF EXAMINATIONS
'u)!ect
Code
"itle "otal Marks
((( SEMESTE"
1+1
(nternational Economics
*..
1+2
(nternational Mar7eting
*..
1+5
EB-ort Management and Documentation
*..
(; SEMESTE"
2+*
(nternational Mar7eting 6ogistics
*..
2+/
#oreign EBchange Management
*..
2+1
Management Strategies of M)s
*..
2+2
8T!:onstitution and !-erations
*..
2+5
Multinational #inance Management
*..
Total
0AAA
GG
1.1 : I+"E#+A"I(+A$ EC(+(MIC'
/+I" *
(nternational Economics: once-ts and sco-e , (nternational Trade ,
0ases of (nternational Trade , Theories of (nternational Trade: Absolute and
com-arative cost advantages theories+
/+I" 0
Modern theories on (nternational trade: &ec7scher , !hlin models ,
Samuelson models , Modern theories ;s lassical theories , Terms of trade:
once-t and measures+
/+I" 1
Trade and develo-ment: =ains from trade , Trade as a substitute for
growth , Theory of (mmiserising growth , #ree trade vs Protection , Trade
0arriers , Trade 0loc7s: )A#TA9 EM9 A)D ASEA)+
/+I" 3
E4uilibrium in (nternational Trade , 0alance of Trade and 0alance of
Payments , Dise4uilibrium in 0!P , Ad<ustments for e4uilibrium in 0!P+
/+I" 5
EBchange "ate: Theories: =old Standard , Mint Parity and Purchase
Pa-er Parity theories , Determinants of EBchange "ate , #iBed "ate ;s #lating
"ate systems+
/+I" 6
(nternational monetary system , (M# and (nternational li4uidity , 8orld
0an7 and (nternational Economics Develo-ment: (nternational debt -roblems:
(ssues and initiatives+
GH
(nternational a-ital #lows: #D( and Portfolio (nvestments: )ature9
significance and trend , (nternational 6abour migration: ty-es and factors
involved , Technology transfer: )eed9 (ssues and Trend+
#EFE#E+CE':
*+ (nternational Economics : #rancis herunilam
/+ The (nternational Economy : P+T+ Ellsworth
1+ (nternational economics : +P+ Eindlebergr % 0ertil !hlin
2+ (nternational and (nterregional Trade : P+&+ 6indert
5+ The Theory of (nternational Trade : =+ &aberler
G+ (nternational Economics : J+Sidney 8ells
H+ (nternational Economics : (ngo 8alter
D+ (nternational Economics : E+"+ =u-ta
GD
1.3: I+"E#+A"I(+A$ MA#EE"I+,
/+I" *
Mar7eting once-t and #unctions , Mar7eting Environment and system
, (nternational dimensions of Mar7eting , (nternational Mar7eting A--roaches:
Ethno9 Poly9 "egio and =eo entric a--roaches+
/+I" 0
onsumer 0ehaviour , Theories and Models , onsumer 0ehaviour in
the international conteBt , onsumer Decision ma7ing -rocess+
/+I" 1
Mar7eting MiB , Product MiB , Product strategies , )ew Product
Planning and Develo-ment , Mar7et segmentation , Product -ositioning ,
Product 6ife ycle conce-t in global mar7et conteBt , Product standardisation
;s -roduct ada-tation , )ational vs (nternational Product , Mar7eting of
services , 0rand decisions , Pac7aging+
/+I" 3
Price miB , Pricing decisions , -ricing strategies , dum-ing , internatioal
transfer -ricing , ountertrade , -rice 4uotation , financing and -ayment+
/+I" 5
Promotion miB , Personal selling , -ublicity , sales -romotion ,
!verseas -roduct eBhibitions % trade fairs , Advertising , Advertising media ,
(nternational Advertising+
/+I" 6
Distribution miB , Direct and indirect channels , Ty-es of intermediaries
in the international mar7et , hannel Develo-ment , hannel Ada-tation ,
hannel decisions+
GC
(nternational Mar7eting (nformation System and "esearch+
#EFE#E+CE':
*+ (nternational Mar7eting9 Analysis % Strategy : Sa7 !n7visit % John J Shaw
/+ =lobal Mar7eting Management : Eeegan
1+ Mar7eting Analysis9 Planning % ontrol : Phili- Eotler
2+ #undamentals of Mar7eting : Stanton
5+ (nternational Mar7eting : Phili- "+ atero
G+ (nternational Mar7eting : Eir-alani +;+&+
H+ Mar7eting9 an Environmental a--roach : Eerr9 John+"+ % others+
D+ Mar7eting in the (nternational Environment : Edward undiff % M+T+ &ilger+
H.
1.5: ED(#" MA+A,EME+" A+. .(C/ME+"A"I(+
/+I" *
EB-ort Documentation , #ramewor7 , Standardized Pre:shi-ment EB-ort
Documents , ommercial and "egulatory Documents+
EB-ort credit instruments and Procedures: 6etters of credit and ty-es ,
Documents re4uired for eB-ort credit+
/+I" 0
Shi-ment of EB-ort cargo: 0y sea9 by air and by -ost , Procedure , and
Documents re4uired for shi-ment of cargo , Multimodel trans-ort , Procedure and
documentation+
/+I" 1
EB-ort incentives under E'(M Policy , EP= scheme , Duty drawbac7 ,
entral eBcise and sales taB eBem-tion , eBem-tion of eB-ort -rofit from (ncome TaB ,
Procedure for availing eB-ort incentives , Documents re4uired fir eB-ort incentives ,
Direction of (ndiaFs eB-orts: Thrust Products and destinations+
/+I" 3
argo insurance , Marine (nsurance , (nstitute cargo clauses , s-ecific Policy ,
o-en -olicy , -rocedure for cargo insurance , Procedure for marine insurance claims ,
)ecessary documents for filing claim+
/+I" 5
EB-ort credit insurance , services of EB-ort redit and =uarantee or-oration
in eB-ort credit insurance , S-ecific Policy and Small EB-orters Policy , =uarantees ,
Procedure for availing credit insurance and necessary documents+
/+I" 6
"ole and functions of EB-ort Promotion ouncils9 ommodity 0oards9
Directorate of commercial (ntelligence and Statistics9 (ndian Trade Promotion
!rganization9 (ndian (nstitute of #oreign Trade and Director =eneral of #oreign Trade ,
H*
"ole of EB-ort Processing @ones9 S-ecial Economic zones and *..P EB-ort !riented
units+
entral EBcise and ustoms clearances of eB-ort cargo , Procedure and
documents+
#EFE#E+CE':
*+ ((#T 0ac7ground Pa-ers on NEB-ort Procedures % DocumentationO+
/+ EB-orters Encyclo-aedia Dun % 0radstrect+)+$+
1+ (ndian arriage of =oods by Air Act
2+ #oreign EBchange Manual9 "0(
5+ 3uality ontrol and Pre:shi-ment (ns-ection for eB-orts9 S+"ama7rishna et:al+9
EBim 0an7 Publications+
H/
3.*: I+"E#+A"I(+A$ MA#EE"I+, $(,I'"IC'
/+I" *
Mar7eting 6ogistics System: once-t9 ob<ective and sco-e , im-ortance
and relevance to eB-ort mar7eting management , su--ly chain management+
/+I" 0
Trans-ortation: (n:land and !cean trans-ortation , characteristics of
shi--ing trans-ort , liner o-erations and tram- o-erations , onference system
, freight structure and -ractice , Multi:model Trans-ort system , MTD ;s TD+
/+I" 1
"ole of intermediaries , #unctions and services of clearing and
forwarding agents9 freight bro7ers9 steveodres9 shi--ing agents and surveyors+
/+I" 3
Port , Ty-es of Port , Structural and cargo handling facilities ,
8arehousing and storage in-orts , Demurrage , loading and unloading in
warehouses+
/+I" 5
hartering -rinci-les and -ractices , Arrangement for shi-ment of argo
, organisation and functions of Tranchart+
/+I" 6
Technological develo-ments in ocean trans-ortation , containerisation ,
conce-t , &iuse stuffing , terminal stuffing , container freight , inland
container de-ots , Problems and -ros-ects+
(nternational Air Trans-ort , international set u- for air trans-ort , (ATA
TAT rules , Air freight rates , Air trans-ort -roblems and -ros-ects+
#EFE#E+CE':
*+ Shi--ing artels : Daniel MarB Jr+
/+ hartering Practice : J+ 0es
1+ Physical Distribution : Magee
2+ Dictionary of Shi--ing % hartering Terms : ((#T
H1
3.0: F(#EI,+ EDCHA+,E MA+A,EME+"
/+I" *
#oreign EBchange: once-t and Significance , #oreign change "ate:
Direct and indirect 4uotations , (nter ban7 and Merchant rates , S-ot rates and
forward rates , T+T+ rates , ross ratesA om-utation , #oreign eBchange
mar7ets , !rganisation of foreB mar7et+
/+I" 0
Determination of EBchange "ate: Purchasing Power Parity theory ,
(nterest rate -arity theory , #low model , Asset mar7et model , #orecasting of
eBchange rates , once-ts of )ominal Effective EBchange "ate and "eal
effective EBchange rate+
/+I" 1
#orward eBchange contracts: Ty-es , #orward eBchange rate com-utation
, #actors affecting forward rates , EBtension and cancellation of forward
contracts , o-tion contracts: Ty-es and mechanism+
/+I" 3
#oreign eBchange ris7 management: Transaction eB-osure ris7: (nternal
Strategies , "is7 shifting9 "is7 sharing , EB-osure netting and offsetting ,
EBternal Strategies: #oreign currency o-tions , #orward and money mar7et
hedge , urrency Swa-s , (nterest "ate Swa-s+ Economic EB-osure ris7 ,
(nflating and eBchange ris7 , Economic conse4uences of EBchange rate changes
, managing economic eB-osure ris7+
/+I" 5
EBchange management in (ndia: #iBed and fling rates , "u-ee
convertibility , )!ST"!9 ;!ST"! and 6!"! Accounts , EBchange control
measures: )eed and #orms and relevance , #oreign EBchange "eserves of
(ndia: Trend9 com-osition and management , (m-act on eBchange "ate ,
Monetary and fiscal -olicy initiatives for eBchange rate management+
H2
#EFE#E+CE':
*+ Multinational #inancial Management : Alan Sha-iro
/+ A0 of #oreign EBchange : lare =+ =um-
1+ =uide to #oreign EBchange "egulations : Erishnamoorthy+S
2+ Princi-les of #oreign EBchange : hatter<ee+A+E+
5+ #oreign EBchange , Practice9 once-ts and control : Jeevanadam+)+S+
G+ #oreign EBchange Management : "a<wadi
H+ "u-ee onvertibility : 0ibe7 Debroi
H5
3.1: MA+A,EME+" '"#A"E,IE' (F M+Cs
/+I" *
once-ts of M)s , Emergence and growth of M)s , Process of
internationalization , Ty-es of M)s , #actors behind growth of M)s ,
Problems and benefits from M)s , S-ecial Problems of M)s+
/+I" 0
Strategic Management of M)s , S8!T Analysis , com-onents of
Strategies , 6evels of Strategies , or-orate level9 business level and functional
level strategies : strategy formulation and im-lementation , ase studies+
/+I" 1
!wnershi- Strategy of M)s , (nternational Joint ;entrues ,
(nternational Strategic Alliances , #oreign subsidiary , Mergers and ac4uisition+
Problems9 -ros-ects and -atterns of each form , ase Studies+
/+I" 3
Strategic Planning in M)s , once-t of Strategic Planning , )eed ,
#ocus modes , Planning for eB-ansion , Planning for com-etitive advantage and
mar7et leadershi- , Planning for core , com-etence , Environmental scanning
and -lanning , ase studies+
/+I" 5
!rganisational strategies of M)s , !rganisational theories a--licable to
M)s , Structure of M)s , American9 Euro-ean and Ja-anese organisational
designs of M)s , Designing a--ro-riate strategy , !rganisational as-ects of
(ntegration of subsidiaries+
/+I" 6
Strategic ada-tation to local conditions , M) culture , 0usiness Ethics
, Social res-onsibility+
HG
#EFE#E+CE':
*+ (nternational 0usiness : S+ Shiva "amu
/+ Management : =riffin
1+ (nternational 0usiness : James & Taggart
2+ Strategic Management , Strategy formulation and im-lementation : John A Pearce
(( % "ichard 0 "obinnson
5+ Strategetic Planning for or-orate Success : ;+S+ "amasamy % S+ )ama7umari
G+ ases in Strategic Management : S+0+ 0udhira<a % M+0+ Athreya+
HH
3.3 ="( - C(+'"I"/"I(+ A+. (E#A"I(+
/+I" *
8T! #rame 8or7: Princi-le of 8T! Trading Systems , !verview of Trade
"ounds , =ATT , 8T!: Establishment Agreement , Eey sub<ects in 8T! , 8T!
members and -rivileges , Articles of 8T! , Ministerial conferences+
Trade in =oods: 0asic Princi-les , 3uantitative "estrictions , Tariff binding
and schedule of concession , "egional trading agreements and 8T! , S-ecial and
Differential Treatment for Develo-ing ountries+
/+I" 0
Agreement on Agriculture: Mar7et Access , Sanitary and Phyto sanitary >SPS?
measures , Tariff 0inding , Trade Distorting subsidies , EB-ort Subsidy , Technical
0arriers to Trade >T0T? , T0T ;s SPS , Agreement on SPS and T0T+
Agreement on Subsidies and ountervailing Measures >SM?: once-t ,
Ty-es of subsidies , Articles of agreement on SM , Agreement on Anti dum-ing+
/+I" 1
ustoms ;aluation: "ules of customs valuation , Agreement on Preshi-ment
(ns-ection , Agreement on "ules of origin , Agreement on (m-ort 6icensing
Procedure+
Trade in Services: =eneral Agreement on Trade in services >=ATS? , =ATT
and =ATS , Services su--ly , =eneral obligation , Articles of agreement+
/+I" 3
Trade "elated As-ects if (ntellectual Pro-erty "ights >T"(PS?: Sco-e of T"(PS
, 0asic Princi-les , Minimum Standards , Enforcement and T"(PS , Agreement on
T"(PS+
HD
Dis-ute Settlement System >DSS?: Elements of DSS , "ules % Procedure ,
Dis-ute settlement+
/+I" 5
Agreement on Trade "elated (nvestment Measures >T"(Ms?: Sco-e of T"(Ms ,
)ational Treatment , -ermitted eBce-tions , T"(Ms dis-utes , ommittee on T"(Ms+
/+I" 6
Emerging (ssue: Trade 6abour , Movement of natural -erson , Trade %
environment , Trade facilitation , =ovt+ Procurement , Trade and om-etition -olicy
, Technology transfer and trade+
#EFE#E+CE'
*+ 8T! in the Third Millennium : Arun =oyal
HC
3.5: M/$"I+A"I(+A$ FI+A+CIA$ MA+A,EME+"
/+I" *
once-t of multinational financial management , #unctions , "is7
"eturn trade off , As-ects of multinational financial environment and system ,
=lobal financial mar7ets+
/+I" 0
#oreign Direct (nvestment by M)s , )eed9 strategy and o--ortunities ,
Economic and -olitical ris7 , Planning , o-erating -olicies to deal with ris7+
/+I" 1
a-ital budgeting: 0asics , )P; , ("" , (ncrement ash flows , Parent
;s Pro<ect ash flows , TaBes , EBchange rate changes and inflation , transfer
Pricing , AP; and APM+
/+I" 3
8or7ing a-ital Management of M)s , (nternational ash
management: !b<ectives , #unctions , Techni4ues: )etting , 6eading and
6agging , (ntercom-any loans , Transfer -ricing , ash Planning and budgeting
, Management of Short term investment Portfolio+
/+I" 5
"eceivables Management: redit -olicy variables: Standards , -eriod ,
Discount , ollection effort , redit eBtension , EBchange rate im-lications ,
(nventory management , once-ts and tools , "is7 and Uncertainty Models ,
!ff shore -roduction ;s 6ocal Purchase+
/+I" 6
(nternational financing: 6ong Term #inancing: E4uity (nstruments:
(nternational Des-ository "ecei-ts and Direct e4uity -artici-ation , De-t
D.
(nstruments: 0onds )otes and Syndicated loans+ Short term financing: Sources ,
Euro notes and Euro commercial -a-er , (nter firm financing methods+
ost of a-ital: ost of e4uity , ost of debt , ost of bac7 , to : bac7
financing , !verall cost of a-ital structure of M): Theory9 Practice and
determinants , Debt ;s E4uity #low analysis+
#EFE#E+CE':
*+ Multinational #inancial Management: Sha-iro+A++
/+ (nternational financial Management : "odrigule and arter
1+ (nternational 0usiness #inance : 8ood+D9 0yrne+J
2+ (nternational a-ital Mar7ets : 8atson9 Marwell
D*
Course : MBA (ro!ect Management)
Pattern : Semester System
Mode : Distance Education
Duration : Two years
Eligibility : Any degree from a recognised University >*.L/L1?
Medium : English
!U"SE !# STUD$ A)D S&EME !# E'AM()AT(!)S
'u)!ect
Code
Title "otal Marks
((( SEMESTE"
1+1 Pro<ect #ormulation and A--raisal *..
1+2 Pro<ect Su--ort System *..
1+5 Pro<ect ontrol System *..
(; SEMESTE"
2+* Pro<ect "is7 Management *..
2+/ Pro<ect ontracting and learances *..
2+1 Pro<ect EB-orts *..
2+2 Disaster Management *..
2+5 Pro<ect Pre-aration *..
Total 0AAA
D/
1.1: #(JEC" F(#M/$A"I(+ A+. A#AI'A$
/+I" *
Economic Planning and Develo-ment: )eed in the globalisation era , Pro<ect
and sectoral develo-ment: Agricultural9 industrial9 infrastructural9 educational and
social welfare sectors+
/+I" 0
once-tual #ramewor7 of Pro<ect Management: Pro<ect , Meaning and
definition , #eatures of -ro<ects , lassification , Ty-es , !verseas -ro<ects , Turn7ey
-ro<ects and its significance , Pro<ect life cycle: Significance , Stages , A--roaches of
-rivatisation -ro<ects: 0!!M9 0!T9 0!!9 0!!T+
/+I" 1
Pro<ect (dentification: Scouting and screening of -ro<ect ideas , 0asic criteria
for selecting the best -ro<ect o--ortunities , Pro<ect identification for an eBisting
com-any+
/+I" 3
Pro<ect #ormulation: Meaning , Stages in -ro<ect formulation , )eed for
feasibility studies , Technical and organizational as-ects , Economic and commercial
as-ects , Pro<ect re-ort -re-aration , Ste-s in -ro<ect re-ort -re-aration+
/+I" 5
Pro<ect A--raisal: Mar7et a--raisal , A--raisal of managerial and technical
as-ects , #inancial and commercial a--raisal , Economic analysis: Economies of scale
, Em-loyment generation , Social cost ad benefit analysis , ontribution to
=overnment "evenue , Political stability , Priority and evaluation of international
com-etitiveness+
/+I" 6
#easibility Studies: )eed , om-onents , #easibility re-ort -re-aration ,
Pro<ect "e-ort Pre-aration: )eed for detailed re-ort , ontents of ideal -ro<ect re-ort+
#EFE#E+CE'
*+ houdhry S9 ProAect Management+
/+ =oel 0 09 ProAect Management: A )evelopment Perspective+
1+ Turn(ey Plants and ProAect &ngineering Services9 (T Publication9 =eneva+
D1
1.3: #(JEC" '/(#" 'B'"EM
/+I" *
Pro<ect Su--ort #acilities: )eed for su--ort system , )ature and ty-es of
-ro<ect su--orting facilities , (ncentives and subsidies , "ole of =overnmental
De-artments: De-artment of Planning and Programme , =!( , De-artment of
Planning in the State =overnment , De-artment of Science and Technology , (ndian
(nvestment entre+
/+I" 0
Mar7eting su--ort , Mar7eting -lan , Mar7eting -rocess , Mar7et -ositioning
, Mar7eting intelligence , (nstitutional su--ort: )S(9 ST9 MMT9 State Small
(ndustries or-oration , EB-ort Trade Promotion ouncils , ommodity 0oards9
E;(+
/+I" 1
Technical Su--ort: Enow:how designing and develo-ment , Process designing
, Selection of machinery and e4ui-ment , Setting 4uality standards , A--ro-riate
technology , 6icensing and registration , Pollution and effluent treatment ,
(nstitutional su--ort: De-artment of Science and Technology9 S("9 (T!T9 S(S(9
STED % Ste-s9 Productivity ouncils9 Pro<ect and E4ui-ment or-oration of (ndia+
/+I" 3
#inancial Su--ort , Estimating the -ro<ect cost , Designing <udicious financing
-lan , Means of financing , (nstitutional su--ort: entral and State level develo-ment
ban7s: (D0(9 )A0A"D9 S(D0(9 S#S9 E'(M 0an7s , ommercial 0an7s , 6easing
com-anies and investment institutions , "ole of international financial agencies:
8orld 0an79 AD0 and (0"D+
/+I" 5
Management9 onsultancy and Training Su--ort: Advisory services such as
legal9 environmental9 managerial and human as-ects , Awareness training9 motivation
training and management training+
D2
/+I" 6
(nstitutional Su--ort: District (ndustries entre9 Small (ndustries Service
(nstitute , Small (ndustry EBtension Training (nstitute , S(D!9 #ASS(9 )ational
Science and Technology , Entre-reneurshi- Develo-ment 0oard , Management
consultancy organizations: entre for Entre-reneurshi- Develo-ment , )on:
=overnmental !rganisations+
#EFE#E+CE'
*+ Machira<u & "9 ProAect Finance+
/+ Pahwa & P S9 ProAect Financing: Policies, Procedures and Practice+
1+ ;asant Desai9 )ynamics o* &ntrepreneurial )evelopment and Management+
D5
1.5: #(JEC" C(+"#($ 'B'"EM
/+I" *
Pro<ect Decision:ma7ing: once-t and design , Ty-es of decision ,
A--roaches to decision:ma7ing , Decision systems , (nformation needs of different
decision systems+
/+I" 0
Multi-le Pro<ects and onstraints: Methods of ran7ing , Mathematical
-rogramming a--roach , 6inear -rogramming model , =oal -rogramming model+
3ueuing models for decision:ma7ing , Elements of different 4ueuing models ,
Uses and limitations+
/+I" 1
"is7 Analysis: Measures of ris7 , Mathematical analysis , Sensitivity analysis
, Simulation analysis , Decision Tree analysis , Selection of -ro<ect+
"is7 Analysis in Practice: Portfolio theory a--roach , APM a--roach , 6ittle
Mirrlees a--roach , A--lied utility theory a--roach , Abandonment value analysis+
/+I" 3
)etwor7 Analysis and Decision:ma7ing: PE"T and PM techni4ues , )ature
and uses thereof in decision:ma7ing , Pro<ect Scheduling: rash coursing of a -ro<ect
, "esource levelling+
/+I" 5
Marginal costing and ost volume -rofit anlaysis , Pricing decisions and -rofit
-lanning , 0rea:even analysis , A--lication of differential costing in -ro<ect decision+
/+I" 6
Pro<ect monitoring and management information system , "ole of com-uters ,
"esource monitoring and control+
DG
#EFE#E+CE'
*+ "ustom S Davar9 &=ecutive )ecision-ma(ing: Modern concepts and techni-ues+
/+ Srivastava J E et:al9 ,uantitative Techni-ues *or Managerial )ecision-ma(ing+
1+ Pilcher "oy9 Appraisal and $ontrol o* ProAect $ost+
2+ Pitale " 69 ProAect Appraisal Techni-ue+
5+ hitale ; P9 ProAect >iability in +n*lationary $onditions: A Study o* $apital $ost
and ProAect >iability+
DH
3.*: #(JE" #I'E MA+A,EME+"
/+I" *
"is7 Management: once-t and ob<ectives , Definition of ris7 and uncertainty
, lassification of ris7: Pure and s-eculative ris7s , ost of ris7 , "is7 management
-rocess , ontributions of ris7 management to business9 society and family+
/+I" 0
"is7 Management in 0usiness: "is7 vis:Q:vis size and ty-es of business ,
Sco-e of ris7 managerFs duties , "is7 management cor-orate -olicy and strategy+
/+I" 1
"is7 (dentification and Measurement: (dentification methods: hec7list9
4uestionnaire9 financial statement analysis9 flow:chart9 on:site ins-ection9 record of
losses9 threat analysis9 event analysis9 safety audit , Measurement methods: #re4uency
and severity measures , Probability a--roach+
/+I" 3
"is7 EB-osure 6osses: Pro-erty loss eB-osures , Ty-es , )et income loss
eB-osures , ;aluation of -otential loss , Decrease in income , (ncrease in eB-enses ,
6iability loss eB-osure: ivil liabilities of business houses: #orm contracts9 omissions9
commissions9 ban7ru-tcy9 etc+
/+I" 5
"is7 Management Techni4ues: Avoidance , 6oss control , Se-aration ,
ombination , Transfer+
DD
"is7 "etention: once-t and need , Methods of financing ris7 retention ,
(nsurance , "einsurance+
/+I" 6
A--roaches to selecting ris7 management tools: 3uantitative a--roaches: 6oss
method , EB-ected loss method , 8orry method , ritical -robability method , "is7
ad<usted ca-ital budgeting+
#EFE#E+CE'
03 Arthur8illiams 9"ichard M &eins9.is( Management and +nsurance9Mc=raw &ill+
53 Ahearn J 6 and Pritehett S T9 .is( +nsurance9 8est Publishing o+
73 6alley P Edward9 $orporate 4ncertainty and .is( Management9 )ew $or7 "is7
Management Society Publication+
83 +nsurance +nstitute o* +ndia: Study Materials+
DC
3.0: #(JEC" C(+"#AC"I+, A+. C$EA#A+CE'
/+I" *
rinciples o4 ro!ect contracts : once-t of contract9 offer and acce-tance9
contract ob<ectives I -ac7aging+
/+I" 0
ro!ect Contracting: Princi-les , ontracting -rocess , om-ilation of
contracts , 1 "Fs of ontracting: "es-onsibility9 "is7 and "eimbursement , =lobal
tendering , 0idding and bid evaluation , Pricing terms and estimation , Pro<ect
negotiation , Delivery terms and its significance , )egotiations for Pro<ects :
Significance of )egotiation9 !b<ectives of )egotiation9 Parameters negotiation9 Pre:
negotiation home wor7 strategy and tactics+
/+I" 1

Compilation o4 ro!ect contracts : )eed for communication9 contents of
contract9 Terminology of contracts+
Practical As-ects of contract : ontract -ractices9 Time I 4uality I safety9 ()!
Terms9 -ur-ose of ()! terms+
/+I" 3
$egal Aspects o4 ro!ect Management : Enowledge of 6egalities9 Agency and
Power of attorney9 Sale of goods act+
/+I" 5
(nsurance for Pro<ects : )eed for insurance9 fire and natural insurance9 Erection
all ris7s >EA"? insurance9 marine , cum , erection >ME? Policy9 contractors all ris7
>A"? Policy9 contractors -lant and machinery -olicy9 machinery brea7down -olicy9
0oiler eB-losion insurance9 Electronic e4ui-ment insurance+
C.
/+I" 6
ro!ect Clearances : Soil (nvestigation "e-orts9 learance under om-etition
Act9 (ndustrial 6icense or 6etter of (ndent9 A--roval of #oreign ollaboration9
A--roval for A--ointment of #oreign consultant9 #oreign EBchange learances9 (m-ort
of a-ital =oods9 A--roval for setting u- EB-ort !riented Units9 Environmental I
Pollution control clearance9 clearance from the (nternational Air-ort Authority9 "ailway
clearance9 Electricity clearance9 EB-losives clearance9 #orest learance9 State
(ndustries De-artment learance+
#EFE#E+CE':
*+ Joy P+E9 Total ProAect Management9 Macmillan+
/+ =o-ala7rishnan P9 "mamoorthy ;E9 Te=tboo( o* ProAect Management9 Macmillan
C*
3.1: #(JEC" ED(#"'
/+I" *
ro!ect ECports: Meaning , )ature and sco-e , Environment for -ro<ect
eB-orts , Mar7eting of overseas -ro<ect , Turn7ey -ro<ects , onstruction -ro<ects ,
Engineering and consultancy eB-orts+
/+I" 0
ro!ect ECport 'cenario: Activity:wise analysis , "egion:wise analysis ,
Destination:wise analysis , EB-orter:wise analysis+
/+I" 1
Pro<ect EB-orts from (ndia , "ole of E'(M 0an7 and E=+
/+I" 3
(ndian onsultancy EB-orts Scenario , 0ac7ground sna-shot of consultancy
contracts , Turn7ey -ro<ects , Merits and 6imitations , Methods of contracting+
/+I" 5
#inancing Pro<ect EB-orts , (nstitutional su--ort , A--raisal of eB-ort -ro<ects+
/+I" 6
Problems of -ro<ect eB-orts , Mar7eting -ro<ect eB-orts , Promotional
measures and incentives+
#EFE#E+CE':
*+ Srivastava9 +nternational Mar(eting Management9 Sultan hand+
/+ (T Publications9 +nternational Trade $entre+
1+ #rancis herunilam9 +nternational Trade and &=port Management+
C/
3.3: .I'A'"E# MA+A,EME+"
/+I" I
Disaster: Meaning , Ty-es , Manmade , )atural , )eed for disaster
management+
/+I" II
Management of )atural Disaster: Earth4ua7e , Drought , yclone ,
Tsunami , #lood , ;olcano , &urricane , #ire , 6andslides , Dam failure+
/+I" III
Management of Manmade Disaster: &ousehold hemical Emergency ,
Terrorism , )uclear Power Plant Emergency , &azardous Materials ,
Accidents: "oad9 Train9 #ire , #ood -oisoning+
/+I" I9
Disaster in Events Management: #estivals9 Melas9 0ull #ight9 S-orts9
"aces , !rganisation of medical cam-s , Trans-ort management+
/+I" 9
Disaster Management:(: Pro<ect Pre-aration for disaster related -ro<ects ,
Awareness , Pro<ect -re-aration , (m-lementation and monitoring ,
Management of e-idemics , Prevention methods , Precautions+
/+I" 9I
Disaster Management:((: "ole of &os-ital9 ommunity9 ;oluntary
agencies and =overnment in disaster management+
#EFE#E+CE:
*+Shahunth and Pane7ar ;9 #irst Aid9 ;ora Publication+
/+#irst Aid Manual: Accident and Emergency9 ;ora Medical Publication+
C1
2+5: P"!JET P"EPA"AT(!)
/+I" *
Pro<ect : Meaning : #eatures and ste-s involved in -ro<ects , Merits and
Demerits of case analysis in -ro<ects+
/+I" 0
(ssues relating to Pro<ect (dentification and #ormulation: S8!T analysis:
Mar7et Survey: Pro<ect re-ort -re-aration , Mar7eting Pro<ect EB-orts
/+I" 1
(ssues relating to Pro<ect A--raisal: Mar7et a--raisal : #inancial
A--raisal: ommercial A--raisal , Social a--raisal , #easibility Study+
/+I" 3
(ssues relating to Pro<ect (m-lementation: Pro<ect )et:wor7ing: Pro<ect
!rganization: Pro<ect ontracting: Pro<ect Personnel
/+I" 5
(ssues relating to Pro<ect ontrol: PE"T and PM , Time and ost
Monitoring , Pro<ect over:run: Performance "e-orting , abandonment analysis+
/+I" 6
(ssues relating to nature s-ecific of Pro<ects , Agricultural Pro<ects9
(ndustrial Pro<ects9 (nfrastructural Pro<ects , Public and Private sector Pro<ects
and Disaster Pro<ects+
#EFE#E+CE':
*+=o-ala7rishnan P and "amamoorthy ;E+9 Te=t #oo( o* ProAect Management
/+ )arendresingh9 ProAect Management and control
1+ "ao PE9 Total ProAect Management
C2
Course : MBA ("ourism)
Pattern : Semester System
Mode : Distance Education
Duration : Two years
Eligibility : Any degree from a recognised University >*.L/L1?
Medium : English
COURSE OF STUDY & SCHEME OF EXAMINATIONS
'u)!ect
Code
"itle "otal Marks
((( SEMESTE"
1+1 Tourism and Accommodation *..
1+2 Tour !-erators and Travel Agencies *..
1+5 3uality in Tourism *..
(; SEMESTE"
2+* Tourism Entre-reneurshi- *..
2+/ Tourism Pro<ect Management *..
2+1 (nstitutional #ramewor7 of Tourism *..
2+2 =lobal Tourism *..
2+5 Emerging (ssues in Tourism *..
Total 0AAA
C5
1.1 : "(/#I'M A+. ACC(MM(.A"I(+
/+I" *
Accommodation 4acilities in tourism: (m-ortance of accommodation in
tourism: Ty-es of accommodation: 0asic and additional facilities -rovided ,
)ature of demand for and su--ly of accommodation facilities+
/+I" 0
'tar Hotels and "ourism: Star lassification of hotels: riteria for
classification , #eatures of different star hotels: Profile of guests: =uest
relationshi- , M(E tourism in hotels: Tariff -lans: "ate structure and
concessions , Mar7eting by hotels : !ccu-ancy and -enetration levels and
determinants: Scarcity of "ooms+
/+I" 1
'upplemental accommodation 4acilities and tourism: once-t9 ty-es
and significance of su--lemental accommodation facilities: Profile of tourists:
#actors influencing the choice+
/+I" 3
Housekeeping and "ourism: leaning of guest roomIbathrooms: 0ed
ma7ing: cleaning -ublic of areas: #ood service area , Elevators and orridors ,
Maintenance of e4ui-ments : leaning agents: safety in use and storage+
CG
/+I" 5
#estaurant 'er8ice and tourism: Tourist -references9 including that of
#astidious tourists for multi cuisine services : (ndian cuisines : uisine: 0asics9
Made u-s and Aesthetics: #ood Personnel: 7itchen hierarchy : atering to
different categories: (ndividuals including eti4uettes? % grou-s , &ygiene: #ood
(tems and Personnel : oo7ing Tas7s9 &azard and Precautions; A--roval of
"estaurants : "estaurant industry ways to 7ee-ing customers+
/+I"6
Human #esources in %otels and "ourism: &"s in &otels and tourism
develo-ment; Job -ositions: "ecruitment: om-ensation: Satisfaction level+
#EFE#E+CE
03 Phili- Eotler9 et+al+9 Mar(eting *or !ospitality and Tourism, Ed+1+
53 Anand9 Tourism and !otel +ndustry, (ndia
73 Douglas "obert 0rown 9 The .estaurant Managers !andboo( : !o" to Set 4p,
Operate, and Manage a Financially Success*ul Food Service Operation
83 Denney =+ "utherford, !otel Management and Operations9 Ed+1+
CH
1.3 : "(/# (E#A"(#' A+. "#A9E$ A,E+CIE'
/+I" *
"our (perators: Meaning: Ty-es , "ole and services of tour o-erators:
once-ts of -ac7age tourism and #ree (nde-endent Tourists >#(T? , Significance:
ustomised and "egularized -ac7ages+
/+I" 0
Economics o4 "our (peration: hoice of travel circuits , U-:lin7ing ,
Procurement of services , Strategic alliance or own facilities utilization , ost9 benefit9
return and ris7 as-ects+
/+I" 1
"ra8el Agencies: Meaning : Ty-es , "ole and services of travel agencies:
Tic7et boo7ing services : Strategic alliance, ost9 benefit9 return and ris7 as-ects+
/+I" 3
=orld and #egional Bodies o4 "ra8el Agents: Pacific Area Travel
Association >PATA?: (nternational Air Trans-ortation Association , Travel Agents
Association !f (ndia >TAA(? , Structure9 om-osition and functions of these
organisations+
/+I" 5
ro)lems o4 "our operator and "ra8el Agenc& 'er8ices: =eneral Problems
arising out of the nature of tourism industry li7e seasonality9 tariff fluctuations9 lac7 of
coordination9 ancellations : S-ecial Problems: "iots and local disturbances9 Princi-al:
Agent misunderstanding+
/+I" 6
rospects o4 "our operator and "ra8el Agenc& 'er8ices : Tour o-erators and
Travel Agency Services , Potentials for develo-ment in the conteBt of #ree Trade and
=lobalisation , )ew roles in the contem-orary environment+
CD
#EFE#E+CE
*+ harles "+ =oeldner9 0rent "itchie9 J+"+9 Tourism : Principles, Practices,
Philosophies
/+ Phili- Eotler9 et+al+9 Mar(eting *or !ospitality and Tourism, Ed+13
1+ "oy A+ oo79 et+al+9 Tourism : The #usiness o* Travel, Ed+/+
CC
1.5 : </A$I"B I+ "(/#I'M
/+I" * :
<ualit& in "ourism : 3uality , Meaning , Definition , 3uality
Determinants in Tourism : Safety9 Security9 &ygiene9 Accessibility9
Trans-arency9 Authenticity9 &armony+
/+I" 0:
'a4et& in "ourism : #ood Safety , 3uality in food stuff , Prescribing
standards+
/+I" 1 :
'ecurit& in "ourism : Protection to tourists , Detection and -revention
of offences against tourists , Providing secured trans-ort services to the tourists+
/+I" 3 :
Healt% and "ourism : Sanitary and health re4uirements of the Tourists ,
Prescribing standards , Protection against health % hazards , Providing
emergency medical assistance+
/+I" 5 :
In4ormation and "ourism : Providing ade4uate and authentic
information to Tourists , Travel assistence , (nsurance , Tourists rights for
consumer -rotection +
/+I" 6 :
International Co;operation in "ourism : , Areas of o:o-eration ,
EBchange of information on tourism safety9 Safety standards9 travel assistance
and insurance9 health9 emergency assistance and consumer -rotection+
#EFE#E+CE
harles "+ =oeldner9 0rent "itchie9 J+"+9 Tourism : Principles, Practices,
Philosophies
Selvam9 M+9 Tourism +ndustry in +ndia, &imalaya Publication9 (ndia+
*..
3.* :"(/#I'M E+"#E#E+E/#'HI
/+I" *
Entrepreneurs%ip concepts and reHuisites: once-t and ty-es of
entre-reneurshi-: 3ualities of successful entre-reneurs: "e4uisites of entre-reneurshi-:
(nnovation9 reativity9 "is7 ta7ing9 etc+: Entre-reneurial o--ortunities in Tourism: An
overview+
/+I" 0
Entrepreneurial (pportunities in "ourism -I (Accommodation):
Entre-reneurial o--ortunities in Accommodation sector: )ature9 Sco-e9 "is7 and
"eturn as-ects of the o--ortunity: Sources of finance , Determinants of success of the
venture: ase studies of selected &otel Pro<ects+
/+I" 1
Entrepreneurial (pportunities in "ourism -II( "ransportation):
Entre-reneurial o--ortunities in Trans-ortation sector: )ature9 Sco-e9 "is7 and "eturn
as-ects of the o--ortunity: Sources of finance , Determinants of success of the
venture: ase studies of selected Tourist cab services+
/+I" 3
Entrepreneurial (pportunities in "ourism -III ('%opping and #estaurant):
Entre-reneurial o--ortunities in Sho--ing and "estaurant services sector: )ature9
Sco-e9 "is7 and "eturn as-ects of the o--ortunity: EBtent of tourist s-ending on these
as-ects: Sources of finance , Determinants of success of the venture
/+I" 5
Entrepreneurial (pportunities in "ourism -I9 ("ourism Attraction
.e8elopment): Entre-reneurial o--ortunities in tourism attraction develo-ment:
)ature9 Sco-e9 "is7 and "eturn as-ects of the o--ortunity: Sources of finance ,
Determinants of success of the venture: ase studies of selected Theme -ar7s9 "esorts
&otels9 Tour o-erators9 etc+
*.*
/+I" 6
Entrepreneurial .e8elopment in "ourism : Programmes for develo-ing
entre-reneurshi- , Entre-reneurial culture , (ntra-reneurshi- , S-ecial Programmes of
assistance+
#EFE#E+CE
Peter # Druc7er9 +nnovation and &ntrepreneurship
harles "+ =oeldner9 0rent "itchie9 J+"+9 Tourism : Principles, Practices, Philosophies.
Phili- Eotler 9 et+al+9 Mar(eting *or !ospitality and Tourism, &d37
Peter Mason9 Tourism +mpacts, Planning and Management
"oy A+ oo79 et+al+9 Tourism : The #usiness o* Travel, Ed+/
Douglas "obert 0rown9 The .estaurant Managers !andboo( : !o" to setup, Operate and
Manage a Financially Success*ul Food Service Operation
Denney =+ "utherford 9 !otel Management and Operations, Ed+1
*./
3.0 : "(/#I'M #(JEC" MA+A,EME+"
/+I" *
re - In8estment 'tage - I : (ndustrial bac7ground in (ndia ,
=overnment -olicies9 guidelines and investment -rocedures: (dentification of
-ro<ect o--ortunities , a-ital budgeting+
/+I" 0
re - In8estment 'tage - II : Preliminary feasibility study , Pre-aration
of feasibility re-ort
/+I" 1
ro!ect E8aluation and Appraisal : #acets of a--raisal , A--raisal
riteria , Analysis of Pro<ect "is7 , Pre-aration of model -ro<ects ,
Presentation
/+I" 3
ro!ect Implementation : )etwor7 techni4ues , Multi-le -ro<ects and
scheduling , "esource scheduling , Pro<ect management software
/+I" 5
ro!ect Control : PE"T , PM , "esource monitoring and control ,
(ntegrated resource management+
/+I" 6
ro!ect E8aluation : Evaluation under uncertainty , Monitoring and M(S
, Pro<ect audit , Pro<ect review and interface with industrial sic7ness+
#EFE#E+CE:
*+ =o-ala7rishnan and "amamoorthy9 ;+E+9 Te=t boo( o* ProAect
Management9 Macmillan (ndia 6td+9
/+ Prasanna handra9 ProAect Appraisal Management9 Tata Mc=raw &ill
1+ Ahu<a9 ProAect Management : Techni-ues in Planning and $ontrolling
$onstruction ProAects9 8iley
2+ )air9 ProAect Management, Scheduling / Monitoring 9 ;ani+
*.1
3.1: I+'"I"/"I(+A$ F#AME=(#E (F "(/#I'M
/+I" *
,lo)al Institutional Frame7ork I : 8orld Tourism !rganization :
!rganization and functions , Policies and Achievements: "ole of 8orld Trade
!rganization in streamlining global tourism trade+
/+I" 0
,lo)al Institutional Frame7ork II : =lobal level associations of travel
agents9 trans-ort o-erators and hoteliers , Pacific Area Travel Association PATA :
(ATA9 (nternational &otel Association: "ole and functions+
/+I" 1
+ational $e8el Institutions ; I: Ministry of Tourism: "ole and functions :
Tourism Develo-ment 0oardIor-oration : "ole and #unctions
/+I" 3
+ational $e8el Institutions II: Associations of hoteliers9 Tour o-erators9
Travel agents at the national level: "ole and #unctions+
/+I" 5
'tate $e8el Institutions : Tourism and Develo-ment or-oration 6td+ , "ole
and functions , State level &oteliers Association , "ole and functions+
/+I" 6

$ocal Institutions: 6ocal bodies , "ole and functions in augmenting and
regulating tourist facilities and creating tourist friendly local environment+
#e4erence Books:
*+ harles "+ =oeldner9 and 0rent "itchie9 J+ "+9 Tourism : Principles, Practices,
Philosophies
/+ Publications of relevant (nstitutions+
*.2
3.3 : ,$(BA$ "(/#I'M
/+I" *
,lo)al tourism markets (=estern Europe and +ort% American Countries):
8estern Euro-e and )orth American mar7et segment , !utbound and inbound tourism
, Share in global tourism: "enowned Tourism attractions in the mar7et segment +
/+I" 0
,lo)al tourism markets (Far East and Middle East Countries): #ar East and
Middle East ountries mar7et segment , !utbound and inbound tourism , Share in
global tourism: "enowned Tourism attractions in the mar7et segment +
/+I" 1
,lo)al tourism markets (+ort% and 'out% and 'out% East Asian
Countries): )orth and South and South East Asian ountries mar7et segment ,
!utbound and inbound tourism , Share in global tourism: "enowned Tourism
attractions in the mar7et segment+
/+I" 3
,lo)al "ourism: 8orld tourism trend , =rowth and -ros-ects of tourims:
Share of ma<or regions and trend thereof , Trend in inbound and outbound tourism ,
Trend in (nternational and Domestic tourism across the globe+
/+I" 5
,lo)al "ourism #esources: =lobal level accommodation and trans-ortation
facilities: Distribution over ma<or regions , =lobal tourism earnings and distribution
thereof amongst ma<or countries and regions+
/+I" 6
Barriers to ,lo)al "ourism : Problems of E-idemics , )atural calamities li7e
Tsunami9 yclones9 Earth4ua7es , Manmade calamities and internal disturbance+
#EFE#E+CE
1. harles "+ =oeldner and 0rent "itchie9 J+"+9 Tourism : Principles, Practices,
Philosophies
2. Publications of 8orld Tourism !rganization
*.5
3.5 : EME#,I+, I''/E' I+ "(/#I'M
/+I" *
"ourism and International understanding: =lobal -eace and role of tourism
, (nternational tourists as ambassadors , ultural eBchanges across the world , ross
border tourism to reduce tensions across borders+
/+I" 0
"ourism and International 'pread o4 Economic 7ell;)eing: Tourist flows
tantamount to global resources flow: S-ecial im-ortance to tourism for less develo-ed
countries economies : Tourism as a means of localized develo-ment: Tourism as means
of em-loyment generation+
/+I" 1
"ourism and Ecological and En8ironmental Balance: #ragile nature of
ecology and environment , &armful effects of unfettered tourism on ecology and
environment: Methods of mitigating ill effects: Sustainable tourism , Pollution free
tourism: "ebuilding tourism affected by natural catastro-hes+
/+I" 3
"ourism and olitics : Politics , Political Policies and their im-act on tourism
, ivil unrest , Terrorism and their im-act on tourism+
/+I" 5
"ourism and Economic (penness : Economic -olicy , Economic reforms ,
=lobalisation and its im-act on tourism+
/+I" 6
Emerging "ourism (pportunities: Medical tourism: &ealth s-as9 S-ecialist
medical facility: =lobal Trade and (nvestment leading to s-urt in =lobal tourism:
!verseas Education and tourism growth+
#e4erence Books:
*+ harles "+ =oeldner and 0rent "itchie9 J+"+9 Tourism : Principles, Practices,
Philosophies
/+ Publications of 8orld Tourism !rganization+
*.G
Course : MBA (Human #esource Management)
Pattern : Semester System
Mode : Distance Education
Duration : Two years
Eligibility : Any degree from a recognised University >*.L/L1?
Medium : English and Tamil
!U"SES !# STUD$ A)D S&EME !# E'AM()AT(!)S
Sub<ect
ode
Title Total Mar7s
((( SEMESTE"
1+1 (ndustrial "elations Management *..
1+2 6abour 6egislations , ( *..
1+5 Training and Develo-ment *..
(; SEMESTE"
2+* om-ensation Management *..
2+/ =lobal &uman "esource Management *..
2+1 Emotional om-etence *..
2+2 6abour 6egislations , (( *..
2+5 !rganisational Develo-ment *..
Total 0AAA
*.H
1.1: I+./'"#IA$ #E$A"I(+' MA+A,EME+"
/+I" *
onstitution of (ndia , Salient features , #undamental rights and directive
-rinci-les of State -olicy , 6abour movement , once-t of labour movement and
Union !rganization , Trade union movement and various -hases of the movement ,
Trade unions and economic develo-ment+
/+I" 0
Develo-ment of Trade Unionism in (ndia , &istorical retros-ect , entral
organization of wor7ers in (ndia , "ole of internal trade union , (nter and intra union
rivalries , Union recognition , (nternational 6abour Movement: (#TU , 8#TU ,
(6! , &istory9 ob<ective and functions , onvention and recommendations+
/+I" 1
once-t of (ndustrial "elations , Social obligations of industry , "ole of
government em-loyers and the unions in industrial relations , (ndustrial relations
machinery , Joint consultation , 8or7s committee , )egotiation: Ty-es of
)egotiations , onciliations , Ad<udication9 voluntary arbitration , 8or7ers
-artici-ation in industry , =rievance -rocedure+
/+I" 3
Process of collective bargaining , Problems and -ros-ects , 0i-artism in
agreements , ode of conduct and code of disci-line , 8age boards , "e-orts of wage
boards , Management of stri7es and loc7outs+
/+I" 5
Em-loyee safety -rogramme , Ty-es of safety organization , Safety committee
, Ergonomics , Damage control and system9 safety+
*.D
/+I" 6
Em-loyee communication , &ouse <ournals , )otice boards suggestion
schemes , u-ward communication9 -ersonnel counselling and mental health ,
educational and social develo-ment , modern trends , em-loyee education+
#EFE#E+CE
*+ 0hagoliwal T )9 Personnel Management and (ndustrial "elations9 Agra Publishers9
Agra+
/+ Arun Mona--a9 (ndustrial "elations9 Tata Mc=raw &ill9 )ew Delhi+
1+ Michael ; P9&"M and &uman "elations9 &imalaya 0oo7 &ouse9 Mumbai+
*.C
1.3: $AB(/# $E,I'$A"I(+' ; I
/+I" *
#actories Act9 *C2D: ProvisionFs relating to health9 safety9 welfare9 wor7ing
hours9 leave etc+9 of wor7ers a--roval , 6icensing and registration of factories9
manager and occu-ier , Their obligations under the Act9 -owers of the authorities
under the Act9 Penalty -rovisions+
/+I" 0
8or7menFs om-ensation Act9 *C/1: Em-loyerFs liability for com-ensation9
amount of com-ensation method of calculating wages , "eview , distribution of
com-ensation , "emedies of em-loyer against stranger , "eturns as to com-ensation ,
ommission for wor7menFs com-ensation+
/+I" 1
(ndustrial Dis-ute Act9 *C2H: (ndustrial dis-ute , Authorities for settlement of
industrial dis-utes , "eference of industrial dis-utes , Procedures , Power and duties
of authorities9 settlement and stri7es , 6oc7:out , 6ay:off , "etrenchment , Transfer
and closure , Unfair labour -ractices , Miscellaneous -rovision offences by
com-anies9 conditions of service to remain unchanged under certain circumstances9 etc+
/+I" 3
Sho-s and Establishments Act9 *C2H: Definitions , Sailent -rovisions , Powers
of the authorities+
/+I" 5
Em-loyeeFs State (nsurance Act9 *C2D: "egistration of #actories and
Establishments9 the em-loyeeFs State (nsurance or-oration9 Standing ommittee and
Medical 0enefit ouncil9 -rovisions relating to contributions , (ns-ectors , Their
functions and dis-utes and claims , !ffences and -enalties , Miscellaneous -rovisions+
**.
/+I" 6
Em-loyees Provident #und and Msicellaneous Provisions Act9 *C5/: Em-loyees
-rovident fund and other schemes , Determination and recovery of money due from
em-loyer9 a--ointment of ins-ectors and their duties , Provisions relating to transfer of
accounts and liability in case of transfer of establishment eBem-tion under the Act ,
ountFs -ower under the act+
#EFE#E+CE :
*+ 0are Acts
/+ Ea-oor ) D9 (ndustrial 6aw
1+ Shu7la M 9 (ndustrial 6aw
***
1.5: "#AI+I+, A+. .E9E$(ME+"
/+I" *
Training: Meaning , Definition , )eed , !b<ectives , Difference among
education9 training and develo-ment , 6evels of Training: (ndividual9
o-erational and organizational levels+
/+I" 0
Training !rganisation: )eed assessment of Training: !rganisational
structure of training organizations , Training in manufacturing and service
organizations , Duties and res-onsibilities of training managers , Selection of
trainers: (nternal and eBternal+
/+I" 1
Em-loyees Training: Meaning , )eed , Areas of training: Enowledge9
s7ill9 attitude , Methods of training: !n the <ob , !ff the <ob+
/+I" 3
EBecutive Develo-ment Programmes: Meaning , )eed , Methods of
evaluation of effectiveness of training and develo-ment -rogrammes+
/+I" 5
Evaluation of Training: Evaluation of training and develo-ment -rograms
, once-t of return on investment and cost benefit analysis , urrent -ractices
in assessing training and develo-ment+
/+I" 6
Training and Develo-ment in (ndia: =overnment -olicy on training ,
Training (nstitutes in (ndia , Management Associations , Develo-ment
-rogrammes in Public and Private Sector organization+
**/
#EFE#E+CE'
*+ Si7ula A #9 Personnel Administration and !uman .esource )evelopment9 John
8iley and Sons9 )ew $or7+
/+ Ahmed Abad9 Management and Organisational )evelopment9 "achana Pra7ashan9
)ew Delhi+
1+ Memoria 09 Personnel Management9 &imalaya Publishing &ouse9 Mumbai+
2+ 6arney M % 8illiam J9 Management Training: $ases and Principles9 "ichad D
(rwin9 (llinois+
5+ "udra 0aswara<9 Personnel Administration Practice in +ndia9 ;ai7unta 6al Mehta
(nst+ of o:o-+ Management9 Pune+
**1
3.*: C(ME+'A"I(+ MA+A,EME+"
/+I" *
Pay and om-ensation based on macro economic and micro economic
factors , 8age theories , Evaluation of theories , om-onents of com-ensation+
/+I" 0
8age #iBation #actors: Job factors , Personnel factors , om-any
factors , Trade unionism , Price levels , om-etition factors+ Pay #iBation
Process: Surveying -ay and com-ensation -ractices , Designing -ay structure+
/+I" 1
(ncentive Schemes: Monetary and )on:monetary dimensions , (ncentive
-lans , (ncentives for direct and indirect categories , (ndividualI grou-
incentives , #ringe benefitsI -er4uisites , Profit sharing , Em-loyee Stoc7
!-tion Plan , )on:monetary incentive schemes: Ty-es and relevance+
/+I" 3
Performance 6in7ed om-ensation: Measuring -erformance ,
Performance -arameters , Performance com-ensation , ontrol of em-loyee
cost+
/+I" 5
6egislations regarding om-ensations , Eey -rovisions of Payment of
8ages Act9 Minimum 8ages Act and Payment of 0onus Act+
/+I" 6
urrent Trends in om-ensation: EBecutive com-ensation , (nternational
com-ensation , om-ensation and satisfaction , om-ensation and motivation
,om-ensation for 7nowledge -ersonnel+
#EFE#E+CE' :
*+ Suril = E9 'age, incentives: Theory and Practice+
/+ Morris9 Principles and Practices o* Bob &valuation+
1+ Dravid 8 0elcher9 'age and Salary Administration+
2+ "ichard &enderson9 $ompensation Management in a Cno"ledge #ased 'orld+
**2
3.0: ,$(BA$ H/MA+ #E'(/#CE' MA+A,EME+"
/+I" *
&uman "esources management: !verview of o-erative functions , "ecruitment
, Selection , (ntegration , om-ensation , Training for develo-ment and se-aration ,
hallenges and o--ortunities of globalising &"+

/+I" 0
=lobal &" "ecruitment and Selection: &ome , &ost , Third country nations ,
Selection criteria for global assignments , Selection -rocess for global &" ,
hallenges of global -lacements+
/+I" 1
=lobal &" (ntegration Process: Process of integration , Motivation and team in
&" , ultural ado-tability vis:Q:vis (ndividuality , Managing cross:cultural diversities
, Multiculturalism , !rganisational culture of M)s , EB-eriences of best run
com-anies+
/+I" 3
=lobal &" om-ensation Process: Direct and indirect com-ensation ,
(nternational com-ensation , Pay for -erformance , EBecutive incentive -ay , Pay
differences , auses and conse4uences , om-ensation structure in M)s+
/+I" 5
=lobal &" Training and Develo-ment Practice: "elevance of training and
develo-ment , Area of training , Ty-es: Standard ;s Tailor made training , ultural
assimilations and other a--roaches , (m-act of different learning styles on training and
develo-ment , 6eadershi- training+
/+I" 6
&" "elations Management: 6abour relations in the international arena , US9
Ja-anese9 UE9 Euro-ean a--roaches to labour relations , "ole of strategic management
of international labour relations+
#EFE#E+CE B((E':
*+ ;en7ataraman +S % Srivatsava 0+E RPersonnel Management and &uman
"esources9 Tata Mcgrew &ill9 )ew Delhi+
/+ Prasad9 6+M9 &uman "esource Management9 Sultey hend % Sons9 )ew Delhi+
1+ Edwin #li--o9 Personnel Management+
2+ Memoria9 09 Personnel Management9 &imalaya Publishing &ouse9 Mumbai+
**5
3.1: EM("I(+A$ C(ME"E+CE
/+I" *
Emotions: Meaning , Ty-es , Effects , Emotional (ntelligence: Meaning ,
Significance , 8or7ing with emotional intelligence , Emotional om-etencies:
Meaning , Ty-es: Personal com-etence , Social com-etence+

/+I" 0
Self:Mar7eting: The inner rudder , Source of gut feeling , Power of intuition ,
Emotional awareness , "ecognising oneFs emotions and their effects , Accurate self:
assessment , Enowing oneFs inner resources9 abilities and limits , Self:onfidence ,
Develo-ing strong sense of oneFs self:worth and ca-abilities+
/+I" 1
Personal om-etence: Self:control , Eee-ing disru-tive emotions and im-ulses
in chec7 , Trustworthiness and conscientiousness , Ada-tability , (nnovation ,
Motivation: Achievement drive , ommitment , (nitiative , !-timism+
/+I" 3
Social om-etence: Em-athy: Understanding others , Develo-ing others ,
Service orientation , 6everaging diversity , Political awareness+
/+I" 5
Social S7ills: Art of (nfluence , ommunication , onflict management ,
6eadershi- , hange catalyst , 0uilding bonds , ollaboration and coo-eration ,
Team ca-abilities+
/+I" 6
Managing Emotions: 0uilding emotional com-etence , =uidelines for learning
emotion , om-etence training , 0est -ractices+
#EFE#E+CE B((E':
*+ Daniel =oleman9 REmotional (ntelligenceF9 0antam 0oo7s+
/+ Daniel =oleman9 R8or7ing with Emotional (ntelligenceF9 0antam 0oo7s+
**G
3.3: $AB(/# $E,I'$A"I(+' ; II
/+I" *
Payment of 0onus Act: om-utation of available sur-lus calculation of direct
taB -ayable sur-lus calculation of direct taB -ayable by the em-loyer9 eligibility for
bonus and -ayment of bonus , deduction from bonus -ayable , ad<ustment of
customary of interim bonus -ayable9 ad<ustment of customary or interim bonus lin7ed
with -roduction or -roductivity , set on and set off allocable sur-lus9 -resum-tion
about accuracy of balance sheet and -rofit and loss account+

/+I" 0
Payment of =ratuity Act9 *CH/: Payment of =ratuity , eBem-tion , nomination
, determination and recovery of the amount of gratuity+
/+I" 1
Payment of 8ages Act9 *C1G: !b<ects9 -rovisions relating to res-onsibility for
-ayment of wages , fiBation of wage -eriods9 time of -ayment9 deduction and fines ,
maintenance of records and registers9 ins-ectors a--ointment of authorities and
ad<udication of claims+
/+I" 3
Minimum 8ages Act9 *C2D: !b<ects9 fiBing of minimum rate or wages ,
-rocedure for fiBing and receiving minimum wages , a--ointment of advisory board ,
-ayment of minimum wages9 maintenance of registers and records contracting out ,
-owers of a--ro-riate government offences and -enalties+
/+I" 5
(ndustrial Em-loyment>Standing !rders? Act9 *C2G: Provisions regarding
certification and o-erating of standing orders , duration and modification of standing
orders , -ower of certifying officer , inter-retation of standing orders+
/+I" 6
Trade Union Act9 *C/G: "egistration of Trade Unions9 rights9 and
liabilities trade unions , -rocedure , -enalties
#EFE#E+CE
* 0are Acts
**H
/ Ea-oor ) D9 (ndustrial 6aws
1 Shu7la M 9 (ndustrial 6aws
3.5: (#,A+I'A"I(+A$ .E9E$(ME+"
/+I" *
(ntroduction to !rganization Develo-ment , once-t , )ature and sco-e of
organizational develo-ment , &istory of organizational develo-ment , Underlying
assum-tions and values+

/+I" 0
Theory and -ractice of organizational develo-ment , !-erational com-onents ,
Diagnostic9 action and -rocess , Maintenance com-onent+
/+I" 1
Action "esearch as a -rocess , An a--roach , &istory , Use and varieties of
action research , 8hen and how to use action research in organizational develo-ment+
/+I" 3
!rganizational develo-ment interventions , Team interventions , (nter:grou-
interventions , Personal9 inter-ersonal and grou- -rocess interventions ,
om-rehensive interventions , Structural interventions+
/+I" 5
(m-lementation and assessment of organizational develo-ment , onditions for
success and failure , Ethical standards in organizational develo-ment , !rganizational
develo-ment and organizational -erformance , (m-lications+
/+I" 6
Eey consideration and issues in organizational develo-ment , #uture of
organizational develo-ment , (ndian eB-eriences in organizational develo-ment+
#EFE#E+CE B((E':
*+ #rench and 0ell9 !rganizational develo-ment9 Prentice &all9 *CC5+
**D
/+ #rench9 0ell9 @awach >Edn? !rganization Develo-ment: Theory9 Practice and
"esearch+ U0P+
1+ "osabeth Moss Eanter9 The hange Masters9 Simon % Schaster+
Course : MBA (#etail Management)
Pattern : Semester System
Mode : Distance Education
Duration : Two years
Eligibility : Any degree from a recognised University >*.L/L1?
Medium : English
!U"SES !# STUD$ A)D S&EME !# E'AM()AT(!)S
'u)!ect
Code
Title
"otal
Marks
III 'EME'"E#
1+1 Princi-les of "etail Management *..
1+2 Sho--er 0ehaviour and "elations Management *..
1+5 "etail Sales Management and Selling S7ills *..
(; SEMESTE"
2+* "etail 6ogistics and Su--ly hain *..
2+/ Stores and Mall Management *..
2+1 "etail Trends *..
2+2 "etail Technology Management *..
2+5 =rowth Management *..
Total 0AAA
**C
1.1 #I+CI$E' (F #E"AI$ MA+A,EME+"
1+2
/+I" *
#etail Management Concept and "rend: Definition and Meaning: haracteristics,
#unctions: "ole of retailing: Trends in "etailing: Ty-es of "etailing,#orms of "etailing based
on ownershi-, )on:Store "etailing: !n:line sales: Service and Product "etailing:"etail
theories,8heel of "etailing+
/+I" 0
#etail Market 'egmentation and Marketing MiC: "etail Mar7et segmentation:
)eed: riteria: Dimensions of segmentation: ustomer lusters and ustomer -rofiles: "etail
Mar7et MiB: Elements of MiB: Designing the MiB to meet the Segment needs+
/+I" 1
Merc%andising and Facilities: Merchandise Planning: (dentifying ustomer )eeds
and 8ants: Presenting the Merchandise ,;isual Merchandising,ategory Management:
Product Movement and Stoc7ing Plans: "etail #acilities: old Storage: Dis-lay: Demo:
8arehouse:ustomer onvenience+

/+I" 3
ricing, romotion and C%annel o4 .istri)ution: "etail Pricing: Pricing #actors:
Pricing Methods: "etail -ricing strategies: Promotion Pricing , om-etitive Pricing: learance
Pricing: Pre:em-tive Pricing: ;alue Pricing and Every Day 6ow Pricing >ED6P? Pricing
strategy:"etail -romotion strategies: "etail Advertisement9 Mar7eting and Promotion >AMP?:
(n:store -romotion: EBternal -romotion: "etailing hannels: riteria for selection of su--liers:
hannel choice: (ntensive9 Selective and &ome Delivery models:
/+I" 5
Managing $a&out and ersonnel: "etail 6ocation: #actors and Presence: ;isibility
Management: 6ayout -lan: !-en Access: 0illing and Security: Timing models: /2 hours
Timing: Pros and cons: areers in "etailing,"ecruitment9 Selection and Training: "ole of (T in
"etailing: 0arcodes and "E(D:"etail Management (nformation System+
/+I" 6
#etailing Industr&: Entre-reneurial and "is7:"eturn features of "etailing: S-ace for
every shade and size: "etail 6ife cycle : Emergence of M)s in "etailing: )ew "etail
*/.
formats: Malls9 ategory Eillers9 Membershi-I8arehouse clubs9 Ethnic and &ome % Design
entres: Multi hannel "etailing : #oreign direct (nvestment in "etail (ndustry+
#EFE#E+CE'
*+ Swa-na Pradhan9 .etail Management-A Strategic Approach9 /..D9TM&+
/+ David =ilbert9 .etail Mar(eting Management9 /...9 Pearson Education
6imited+
1+ James !gden % Denise !gden9 +ntegrated .etail Management, /..H9 0iztantra+
2+ 0arry 0erman9 Joel "+ Evans9 .etail Management, /..C9 Pearson ollege Div
5+ Michael 6evy and 0arton 8eitz9 .etailing Management , /..D9 Mc=raw &ill:(rwin+
G+ "osemary ;arley9 .etail Product Management: #uying and Merchandising9
"outledge9 /..*+
H+ =eorge 0elch and Michael 0elch9 Advertising and Promotion: An +ntegrated
Mar(eting $ommunications Perspective9 Mc=raw:&ill9 /.**+
*/*
1.5 'H(E# BEHA9I(/# A+. #E$A"I(+' MA+A,EME+"
1.6
U+I" *
Introduction to '%opper Be%a8ior: once-t9 Meaning and Sco-e of Sho--er
0ehavior: (m-ortance of studying Sho--er behaviour: A--lication of Sho--er
behaviour -rinci-les to strategic mar7eting: Mar7et segmentation and Sho--er
behaviour: Model of Sho--er Decision Ma7ing+
/+I" 0
'%opper .ecision rocess: Problem "ecognition ,Problem Solving Process:
(nformation Search:Alternative Evaluation and Selection:!utlet Selection and
Purchase: onsiderations: Store 6oyalty #actors: Post Purchase 0ehavior:ustomer
Satisfaction , Ensuring "e-eat visit and "ecommendation to others+
/+I" 1
Internal .eterminants o4 '%opper Be%a8iour: ;alues9 Motivation9
Personality9 6ife:style9 6ife Phase9 Perce-tion and 6earning based factors influencing
sho--ing behaviour: hange in sho--ing behaviour: (ssues and Management+
/+I" 3
ECternal .eterminants o4 '%opper Be%a8ior: !--ortunities and com-ulsions
of environment setting sho--ing behaviour: (nfluence of ulture and Subculture9 Social
lass and Economic Standing on Sho--er 0ehaviour: "eference =rou-s9 #amily
(nfluences and ross ultural factors on Sho--er 0ehaviour: Dynamics of these
EBternal determinants: (nternational Pers-ective+
/+I" 5
Customer #elations%ip Management (C#M): once-t and om-onents of
"M: =oals of "M:Using ustomer touch -oints , Decisions on "es-onsibility for
"M: Mar7eting I Sales I ustomer ServicesI Product Su--ort:hannel !r other
-artners: "M Planning , Develo-ing Strategy , ustomer 6ife Time ;alue and
ustomer E4uity+
*//
/+I" 6
'take%older #elations%ip Management ('#M): Su--lier "elations: hannel
"elations: om-etition "elations: Em-loyee "elations: Trade:body "elations:
Environmental Management:Strategy for S"M for sustained develo-ment+
#EFE#E+CE'
*+ laus Ebster and Marion =araus9 $onsumer #ehavior: Store )esign and >isual Merchandising:
$reating Store Space That &ncourages #uying9 /.**9 0usiness EB-ert Press+
/+ &uddleston and Minahan9 $onsumer #ehavior: 'omen and Shopping, /.**9 0usiness EB-ert+
1+ Stella Minahan9 Sean Sands9 and arla #erraro9 The +nscrutable Shopper: $onsumer .esistance
in .etail, /.**9 0usiness EB-ert Press+
2+ 6eon Schiffman % 6eslie Eanu79 $onsumer #ehavior, /.*.9 Prentice &all+
5+ Michman and Mazze9 The A**luent $onsumer: Mar(eting and Selling the <i*estyle9 Praeger9
/..G+
G+ Phil 6em-ert9 #eing a Shopper: 4nderstanding the #uyerDs $hoice, 8iley9 /../+
H+ Marie7e E+ de Mooi<9 $onsumer #ehavior and $ulture: The $onse-uences *or Global Mar(eting
and Advertising, /..29 Sage Publications+
D+ Ann Satterwaite9 Going Shopping: $onsumer $hoices and $ommunity $onse-uences $UP9 /..*+
C+ &erb Sorensen9 +nside the Mind o* the Shopper: The Science o* .etailing9 /..C9 8harton School+
*.+ DMS "etail9 .etail $ustomer Service Fundamentals+
**+ Michael "+ Solomon9 $onsumer #ehavior: #uying, !aving and #eing3
*/1
1.5 #E"AI$ 'A$E' MA+A,EME+" A+. 'E$$I+, 'EI$$'
/+I" *
Introduction to 'ales Management: Meaning and Sco-e: #unctions: Decisions
Areas: #eatures of Different Ty-es of Sales: onsumer Mar7et and (ndustrial Mar7et sales:
"egular9 Promotional9 )ew Product9 Seasonal and learance Sales , Direct Selling , (ndirect
Selling , ;ending Selling % E:Selling : ounter Sales , #ranchise Selling , atalogue Sales+
/+I" 0
<ualities and 'kills o4 a 'ales erson: Personal 3ualities: ourtesy , Patience,
Perseverance: 6istening , EB-ression: &ard:wor7: Achievement motivation: Self confidence,
=rooming for Personal 3uality Perfection , Professional S7ills: Product Enowledge,
!rganizational Enowledge : Enowledge of om-etitor offerings: Dialogue Process:
Situational Decision Ma7ing s7ills , Discerning Power: "es-onsibilities+
/+I" 1
'ale rocess and #elations%ip Building: Process of selling: Pros-ecting , 3ualified
Pros-ecting: Pre:a--roach -re-aration,A--roach and (nitiation , Presentation %
Demonstration , &andling !b<ections9 Doubts9 Misunderstanding and om-laints : losing
Sales , #ollow:u- action , "elationshi- building: Strategies and services: Service calls: U-:
selling o--ortunities: ross:selling , "ecommendations and "eferences: Posting an o-inion in
the 8eb:-ages+
/+I" 3
#ecruitment and compensation: "ecruitment and selection of sales force: (nduction:
Job Assignment and "otation: Training of sales force: Training in Selling strategies:
om-ensation -lans: Time and Performance based schemes: #actors influencing com-ensation
level: Uni4ue om-ensation for Uni4ue Talents+
/+I" 5
'ales .ocumentation and 9alue Handling: 0illing , redit 0illing, reditIDebit
ard 0illing, Managing "eturns9 "efund and "e-lacements , E%!E, ;AT ,Traveling
he4ues , Tele:Transfer , (nternational urrencies and EBchange rate conversions , ash
handling Techni4ues: Safety and security of valuables: Prevention of sho-lifting9 thefts and
-ilferages+
*/2
/+I" 6
'ales lanning and (perations: Sales Strategy: Design9 Planning9 EBecution; Sales
(ncentive Plan : Sales -rocess engineering: Sales ommunication: 6ead =eneration: Sales
Programs: Measurement of "esults: Sales "e-orting Analytics % Sales Data:Sales 3uota+
#EFE#E+CE'
*+ harles #utrell9 Fundamentals o* Selling9 Mc=raw &ill:(rwin9 /..D+
/+ hetan 0a<a<9 "a<nish Tuli9 )idhi ; Srivastava9 .etail Management, !Bford9 /..G+
1+ "ichard " Still9 undiff 8 Edward9 =ovoni A P )orman9 Sales Management: )ecision
Strategy and $ases9 Pearson, /..D+
2+ Dhotre Meenal9 $hannel Management and .etail Mar(eting9 &P&9 Mumbai9 /..5+
5+ =eorge 8halin and Terri Pilot9 .etail Success9 8illoughby Press, /..*+
G+ 8illard )+ Ander and )eil @+ Stern9 'inning At .etail: )eveloping a Sustained Model
*or .etail Success9 8iley9 /..2+
H+ 8alter A+ #riedman9 #irth o* a Salesman: The Trans*ormation o* Selling in America,
&arvard Univ+ Press /..2+
D+ S++ 0hatia9 .etail Management, Atlantic Publishers9 /..D+
C+ Peter #leming9 A Guide to .etail Management9 Jain boo7 De-ot9 /..G
*/5
3.* #E"AI$ $(,I'"IC' A+. '/$B CHAI+
/+I" *
Concept and 'cope: once-ts of 6ogistics and su--ly chain: (m-ortance of
6ogistics in these days global Sourcing9 Production and consum-tion: Dimension of
6ogistics: Macro and Micro as-ects: Su--ly chain contours: 0ac7ward and forward
lin7ages: Su--ly chain efficiency: 6ogistics as a com-etitive edge driver: Peculiarities
and diversity of needs of 6ogistics for "etailing+
/+I" 0
$ogistics and rocurement: 6ogistics as a Su--ort function of Procurement
and ;endor #acilitation : 6ogistics as interface function of Demand #orecasting9 =lobal
-rocurement9 Trac7ing inward shi-ments and Storage Planning: 6ogistics as an
enabler of Just:in:Time >J(T?9 Eanban >A scheduling system for lean inventory?9
;endor Managed (nventory >;M(? for ;endors and the firm+
/+I" 1:
$ogistics and Marketing: 6ogistics as a Su--ort function of !rder #ulfillment9
Assembling % 6abeling from Multi:storage -oints and Delivery: 6ogistics as an
interface of Mar7et forecasting9 Stoc7 level management9 invoice or sales
documentation9 -ic7ing -roducts9 consolidation9 trans-ort:-ac7aging9 -ac7ing9
mar7ing9 -re-aring outbound documentation and shi--ing out by loading into
containers: customer facilitation trac7ing out:bound shi-ments+
/+I" 3
EDIM $ogistics: (m-ortance of =lobal 6ogistics: ECport $ogistics: S-ecial
As-ects of E':(M logistics: Pic7ing9 Pac7ing9 ;essel 0oo7ing S6ess:than ontainer
6oad>66? I #ull ontainer 6oad >#6?T9 ustoms9 Documentation9 Shi-ment9
Delivery to distribution centers9 distributors and lastly the retail outlets: Import
$ogistics: Documents ollection: ;aluing: 0onded 8arehousing: ustoms
#ormalities: learing: Distribution to Units: Security % (nsurance: Multimodal
Trans-ort: U) (nternational convention on MT of =oods: Terminal )etwor7s: Ty-es
and "oles+
*/G
/+I" 5:
$ogistics 'er8ice ro8iders: 1P6I2P6 Services: Differences between 1P6 %
2P6: ommon Services for 1P6I2P6: (nvoice management9 call centers9
warehouseIdistribution facilities : arrier management: 2P6 S-ecialties:
(m-lementation enter: 0usiness -rocess analysisIsco-ing9 Develo-ment of all
activities into an o-en systems framewor7: ProductIS7ill enters: Su--ly chain
engineering ,2P6 ;alue Added services: Enowledge Transfer9 0usiness Develo-ment
and #unctional Su--ort+
/+I" 6:
'pecial $ogistics: (nter:modal and Multimodal 6ogistics: 6ogistics for Trade
#airs and Events : onsolidation and =rou-age: 6ogistics of Time Perishable and
6ogistics of 3uality Perishables: =S* System of world:wide su--ly:chain standards
system: E:6ogistics ,8arehouse 6ogistics: "everse 6ogistics.
#EFE#E+CE'
03 Sahay 0+S9 Supply $hain Management *or Global $ompetitiveness9 Macmillan
(ndia 6td+9 )ew Delhi+
53 "eguram =9 "angara< )9 <ogistics and Supply $hain Management $ases and
$oncepts9 Macmillan (ndia 6td+9 )ew Delhi++
73 oyle9 0radi % 6ongby9 The Management o* #usiness <ogistics9 8est
Publishing o+ Martin hristo-her9 <ogistics and Supply $hain Management
83 Dawson9 6ar7e and Mu7oyama9 Strategic +ssues in +nternational .etailing,
"outledge9 /..H
93 Paul "+ Mur-hyJr+ and Donald 8ood9 ontemporary <ogistics
:3 &arvard 0usiness "eview9 Managing Supply $hains
;3 Alan E+ 0ranch9 Global Supply $hain Management and +nternational <ogistics
23 Simchi:6evi9 Eamins7y % Simchi:6evi9 Managing the Supply $hain: The
)e*initive Guide3
13 "ay9 Supply $hain Management For .etailing9 TM&9 /.*.+
063 James 0+ Ayers9 "etail Su--ly hain Management9 Auerbach Publications9 /..H
*/H
3.0 '"(#E A+. MA$$ MA+A,EME+"
/+I" *
$ocation, $a&out and Am)ience: StoreIMall 6ocation hoices and
considerations: Prime ;s U-:coming ;s "emote 6ocations : (nternal 6ayout Designs:
Straight floor -lan: Diagonal floor -lan9 Angular floor -lan9 =eometric floor -lan and
MiBed floor -lan: store fiBtures: Ty-es and suitability: "elevance of Managing
EBterior and (nterior Ambience: ;isual Merchandising: Merchandise Dis-lay: "ac7s
and Shelves: (m-ortance: Ty-es: Su-ermar7et "ac7s : #ruit % ;egetable "ac7s:
Electronic "ac7s: Showcase "ac7s:Pharmacy "ac7s: 0oo7 "ac7s: TeBtile "ac7s: Shoe
"ac7s: antilever "ac7s: Mezzanine floor: #reshness and EB4uisiteness+
/+I" 0
In8entor& Management: 8ide Merchandise Assortment , 3uality and
Price"anges: Procurement Efficiency: Techni4ues of (nventory management to ensure
economy: Eee-ing trac7 of R#astF9 RSlowF and R)oF >#S)? Moving items: )ovelty and
#irst to Shelf -rinci-le+
/+I" 1
'tores and Malls: (ntroduction to Stores and Malls: Develo-ment of Malls and
Multi-leBes: Store s-ace 6easing in Malls: Tenant MiB: 0randing of Stores and Malls:
Mall Maintenance Management: StoreIMall Anchor: #ood ourt: Entertainment
Multi-leB: "ound:the:cloc7 o-eration: Stores ;s Malls+
/+I" 3
(perational E44icienc&: 0usiness Plans: Mar7:u- and Mar7:down: =ross
Margin "eturn !n (nventory (nvestment >=M"!((? , 0rea7:even level: Mar7eting
Strategy: Promotional alendars: Differentiation: 6eadershi-: om-etitive edge:
8inning new and "etaining eBisting customer base:"etailing "esearch: Em-loyee
Training9 Em-owering9 Scheduling9 Motivation and Meetings+
/+I" 5
Managing Customer 'er8ice and 'atis4action: #acilities for Par7ing9
Multi-le -ayment o-tions9 Eids:7ee-ing9 3uic7 counter service9 etc : ustomer
satisfaction: (m-ortance9 Determinants and 6evel: Strategic Advantage through
*/D
ustomer Service and ustomer Satisfaction >S%S?: S %S strategies :=a-
Model of (m-roving ustomer Service and ustomer Satisfaction: EB-ectation and
fulfillment+
/+I" 6
H# Management: Ty-es of Job -ositions in "etails StoresIMalls: "etail Store
Manager9 "etail Sales Associate9 Merchandiser9 ashier and 0rand Manager : Job
Descri-tion9 Job "e4uirements9 Duties and "es-onsibilities9 areer !--ortunities and
Ti-s for success of "etail Store Manager9 "etail Sales Associate9 Merchandiser9 ashier
and 0rand Manager+
#EFE#E+CE'
03 Af Susan E+ Mitchell9 The <argest +ndoor Par(s and Malls9 =areth Stevens9
/..H+
53 arles 0roto 9 %e" Shopping Malls, 6in7s9 /..H
73 0oo7s 6lc9 Shopping Malls, =eneral 0oo7s 669 /.*.
83 Jan 8ehrheim9 Shopping malls, ;S ;erlag9 /..H
93 0arry Maitland9 Shopping malls: planning and design9 /..H+
:3 oleman Peter9 Shopping &nvironmentism, Elsevier Science9 /..H
;3 DMS "etail9 'inning at Store Management3
23 E S Menon9 Stores Management9 Macmillan Publishing
13 "obert E Mitchell9 The Store Manager9 ;antage Press9 /..H
063 Paco Underhill9 The $all o* the Mall: A 'al(ing Tour Through the
$rossroads o* our Shopping $ulture, /..2+
*/C
3.1 #E"AI$ "#E+.'
/+I" *
,ro7t% in #etailing: S-read of R"etailizationF: =DP share of "etail: =lobal
S-read of "etail: EB-erience oriented "etailing: #actors #ueling growth in "etail:
Seamless "etail: Pre:-aid "etailing: Manufacturers into "etailing through #orward
EB-ansion: "o( and "o(( >"eturn on (nventory (nvestment? in "etailing: Talent
ca-acity needed for "etailing+
/+I" 0
#etail Formats: Multi-lying Ty-es of "etail formats: hanging "etail formats:
=lobal s-read of "etail formats: ;irtual and Physical #ormats: Agency:run and !wner
Producer:run formats: Multi:channel formats: Social )etwor7 sites and "etailing:
EB-eriential "etailing: D($ >Do (t $ourself? formats for =ardening and Decor+
/+I" 1
.ri8ers and Hurdles: .ri8ers: Self serve: ost -olarization: 0lurring of
sectors: 0rand eB-erience: =enerational crossover: Mass customization: (ncreased role
by children and women: contact:free modes of -ayment: !n:line o--ortunities+
Hurdles: Demogra-hic shifts: Su--ly chain hassles: 6ac7 of retail s-ace , &igh
rentals: 6ac7 of "e4uisite &uman resources+
/+I" 3
$eading ,iant #etailers o4 t%e 7orld: 6ulu &y-er mar7et in the Middle East
: 8al:Mart , E:mart : Tesco : Metro A= : arrefour: Mar7s % S-encer , Mydin of
Malaysia: Sheng Siong: #red Meyer: JUS!9 ityentre9 8ellcome and 0ig :
Mustafa entre9 Singa-ore: EB-ress Avenue of hennai+
/+I" 5
"rend in #etailing in .ura)le and 'o4t ,oods: .ura)le ,oods: &ousehold
A--liances % &ome #urniture9 Electronics9 A--arel and Jewelry+ 'o4t ,oods:
&ealthcare9 =rocery9 #ood9 Perfumeries and toiletries+
/+I" 6
*1.
'er8ice #etailing "rends: Trends in tele-honeImobile retailing: Trends in Air:
tic7etItrain tic7et retailing: "etailing of tourism services: &otel boo7ing9
Entertainment and onference boo7ing: "etail ban7ing: once-t9 )eed and Trend+
#EFE#E+CE'
03 "etail Management: A Strategic Approach9 Pearson9 /..G
53 Manfred Erafft9 Murali E+ Mantrala9 .etailing in the 50st $entury9 S-ringer9 /.*.
73 Jac7 8+ Plun7ett9 .etail +ndustry Almanac9 Plun7ett "esearch 6td9 /..C+
83 Patric7 M+ Dunne9 .etailing, South:8estern ollege9 /.*.+
93 Jose-h and #isher9 The Secrets o* .etailing,: Or: !o" to #eat 'al-MartE, Silverbac7
0oo7s9 /..2
:3 6evy and 8eitz9 .etailing Management, Mc=raw:&ill9 /..D+
;3 8i7i-edia: .eputed Malls and Shopping $entres in the 'orld3
23 0arry 0erman and Joel " Evans9 .etail Management- A Strategic Approach, P&(9
/.*.+
*1*
3.3 #E"AI$ "ECH+($(,B MA+A,EME+"
/+I" *
#etail 'tore Front: P!S and Peri-heral A--lications : Payment A--lications:
Store Management Solutions: (ntegrated Point of Sale Technology: Mobile Store
Mar7et: hanging =aming of "etailing into e:tailing:Social 8eb and "etailing:
(nternet Mar7eting Ti-s for "etailers+
/+I" 0
In8entor& #elated "ec%nolog&: Personnel Management solutions: Time and
Attendance9 om-uter: 0ased Training : Store (nventory Management: Stoc7 locator9
Direct Store Delivery9 Auto "e-lenishment Store 8arehouse Management: Store
"eceiving9 "eal Time (nventory Ad<ustment9 "#(D based (nventory Management :
Store !-erations Management: Store "e-orts9 Shrin7 Management
/+I" 1
Enterprise '&stems: Enter-rise Systems (ntegration across Su--ly hain9
"M9 #inancials and Enter-rise Data Management technologies:#reezer Door 6D:
Mobile 0arcode Scanning in Store: Mobile Payment9 and Eios7s: Mobile 8allet:
Settlement9 "econciliation and "e-orting : 8eb "e-orting+
/+I" 3
E;Commerce and Hard7are: M!T! >Mail order I Tele-hone !rder? business
: ;irtual Terminal solutions : om-uterized P!S systems: P!S Printers >for recei-ts9
chec7 -rinting9 and document fran7ing?: Magnetic stri-e readers >MS"s?: Magnetic in7
character recognition readers >M("s?: 0arcode scannersIreaders: ash drawers: oin
dis-ensers: Pole dis-lays:P()-ads: Electronic scales: E#TP!S >Electronic #unds
Transfer at Point of Sale? , 0/0 and 0/ E:ommerce+
/+I" 5
'o4t7are 'upport: (nformation Management and 8eb:s-here Software;
Software su--ort for (ntegrated Merchandise Planning9 Demand #orecasting for "etail9
Mobile % "emote "etailing9 (ntelligent lustering for "etail9 !rder Processing9 "etail
S-ace Management9 "evenue !-timization Suite and Size !-timization: End:to:end
*1/
Solutions: Using technology to eB-loit customer behaviour and drive sales cross
channel+
/+I" 6
(rgani2ational and (perational "ec%nolog&: Automatic identification and
data ca-ture: database management systems: automatic data mining: networ7 and
telecommunication: mobile com-uting9 m:commerce: global -ositioning systems:
vendors mediated inventory system: Just in Time inventory: 6ean !rganization+
#EFE#E+CE'
*+ Ehurana9 +n*ormation Technology For .etailing, TM&9 /.*.+
/+ =irdhar Joshi9 +n*ormation Technology *or .etail, !Bford University Press9
/..D
1+ Phili- 0ryan9 $ommunications and .etail Technology9 Pearson9 /..H
2+ &arry E 0ur7e9 Automating Management +n*ormation Systems: #arcode
&ngineering and +mplementation, ;an )ostrand "einhold9 *CC.
*11
3.5: ,#(="H MA+A,EME+"
/+I" *
'ine7s o4 ,ro7t%: Defining =rowth and =rowth Management: !verview of
=rowth Management SIX-S Process: Sinews9 Strategy9 Staging9 Synchronizing9
Securing and Sustenance: 'ine7s: (dentifying =rowth !--ortunities , Entry
Enticements and 0arriers: om-etition and oo-eration: reativity and Engagement:
Prioritizing =rowth: Develo-ing a =rowth Pro-osition and Plan: 0uilding u- the
=rowth sinews: #ine:8are9 Soft:8are and &ard:8are: =rowth -ro-ellers and
escalators: "einventing the #uture+
/+I" 0
'trategi2ing ,ro7t%: Strategic thrusts for =rowth: Impro8ement 'trategies
>Synergy and ;alue chain based?: ;ertical growth9 &orizontal growth >related growth
and unrelated growth?9 Evolutionary growth and ontinuous growth9 !rganic growth:
9enture 'trategies: Disru-tive ;entures and (nnovation Strategies: "evolutionary
growth9 Discontinuous growth9 and Ac4uired growth: 0lue !cean Strategy: AnsoffFs
model: McEinsey model: S8!TIT!8S model: 1 6evels of Enter-rise Strategies for
growth: Porters =eneric om-etitive Strategies: C%oosing t%e strategic gro7t%
c%oice: onsiderations of (nternal and EBternal #actors+
/+I" 1
'taging ,ro7t%: !rganizing for =rowth: (nertia Esca-e: Activation of
growth: 8ell thought out im-lementation -lan: om-etitive com-ensation -rograms:
Su--ortive organization culture: Strategic core com-etencies in -lace: #re4uent9 two:
way communications: Strategic staffing -lan: Efficient decision:ma7ing -rocess: #ull
delegation and accountability: Team based environment: Performance management
-rogram: hange management tools in -lace: Su--ortive systems and -rocesses:
Em-loyee develo-ment -lans: Succession -lan , 8arding off !rganization from signs
of Slowing and 6osing: "esources for =rowth: Mentor for =rowth >M2=?: =etting
focus and balance: Monitoring growth+
/+I" 3
'&nc%roni2ing 4or ,ro7t%: Synchronized Efforts : Directing the =rowth
"esource miB , =reinerFs model of rises (nduced =rowth: Managing =rowth fatigue:
*12
once-t and !vercoming the same: : Managing the momentum of growth: Steady and
S-eed , Alert and Advancing: &igh =rowth "oad Ma-+
/+I" 5
'ecuring ,ro7t% in e8er& domain: Product % 0rand domain9 Mar7et %
om-etition domain9 Assets % a-acity domain9 #inance % Profitability domain9
)etwor7s % "elationshi- domain9 =eogra-hy % S-read domain and Peo-le %
!rganizational domain: &andling un:sought conse4uences of growth: Turning "is7s
into !--ortunities+
/+I" 6
'ustaining ,ro7t%: Efficiency (m-rovement: Effectiveness Enhancement:
EBcellence Management: ontinuous (nnovation: Eaizen and "adical (nnovation:
&arnessing Diversity: "a-id =rowth Strategies: Managing "a-id =rowth: Passion for
=rowth+
#EFE#E+CE'
*+ hristo-her Meyer9 .elentless Gro"th, #ree Press9 *CCH+
/+ "obert Slater9 Jac7 8elch and the =E 8ay: Management +nsights and
<eadership, *CCC+
1+ "ichard 6eifer9 et al9 .adical +nnovation, &0P9 /...+
2+ Peter S Pande9 : Sigma 'ay9 Mc=raw &ill9 /...+
5+ 0 Tuc7er % 0 Tuc7er9 )riving Gro"th Through +nnovation9 0errett:Eoehler9
/../+
G+ Jac7 Trout % Steve "iv7in9 )i**erentiate or )ie9 John 8iley and Sons9 /..D
H+ "am haran and )oel+ M+ Tich, &very #usiness is a Gro"th #usiness, Three
"ivers Press9 /...+
D+ Jennings % &aughton9 +tDs not #+G and eats SMA<<333 itDs FAST that eats S<O'9
&ar-er9 /../+
C+ Andrew 6ester9 Gro"th Management: T"o !ats Are #etter Than One9
MacMillan9 /..C
*.+ #eigenbaum9 A ;A #eigenbaum9 D+ S9 The po"er o* management innovation :
Mc=raw:&ill9 /..C
**+ Timothy =eorge Eotnour9 Trans*orming Organiations, " Press /..C+
*/+ "odol-he Durand9 Organiational evolution and strategic management, Sage9
/..G
*15
Course : MBA ("ec%nolog& Management)
Pattern : Semester System
Mode : Distance Education
Duration : Two years
Eligi)ilit& : An& degree 4rom a recognised /ni8ersit&
Medium : English
!U"SES !# STUD$ A)D S&EME !# E'AM()AT(!)S
'u)!ect
Code
Title "otal
Marks
III 'EME'"E#
1+1 Management of (nnovation and "%D *..
1+2 "e:engineering and #leBi Systems *..
1+5 Technology Policy9 Ethics and (P" management *..
(; SEMESTE"
2+* Manufacturing9 Maintenance and 8aste Management *..
2+/ Enowledge and hange Management *..
2+1 Management of Technology Transfer and Absor-tion *..
2+2 =rowth Management *..
2+5 3uality Management *..
Total 0AAA
*1G
1.1: MA+A,EME+" (F I++(9A"I(+ A+. #:.
/+I" *
Concept o4 Inno8ations and #:.: Meaning of (nnovation: "e4uisites for
(nnovation: reativity9 Scientific Tem-er9 (nvention9 Proto:ty-e Develo-ment9 Testing9
"efinement9 Perfection and Diffusion , Jay DoblinFs Ten Ty-es of (nnovation ,
Jennifer =oddardFs siB focus areas for innovation : (nnovation models of John 0esant
and Joe Tidd: "%D the bac7:bone of Technological (nnovation: " % D and Economic
Develo-ment )eBus: Technology innovators: 0usiness Model innovators: Process
innovators+
/+I" 0
Inno8ation and Human Intellect: reativity and Problem Solving: The
reative Process: (ntellect and reativity: reative (ndividuals and !ut:of:boB
thin7ing: Techni4ues of Transforming reativity into (nvention and (nvention into
(nnovation: Sources of (nnovation: Michael 6ee ScritchfieldFs 2PKs of
reativityI(nnovation: Product9 Process9 Person and Press > Place? : 2 @ones of
(nnovation: Product 6eadershi-9 ustomer (ntimacy9 !-erational EBcellence and
ategory "enewal: (nnovation failures+
/+I" 1
"%eories o4 Creati8it&, Inno8ation, "ec%nolog& and #:.: 0ehavioral theory
of "%D investment and (nnovation: !-en (nnovation theory: Dominant design theory:
Technology S:curve theory: 0rainstorming theory: Ed De0onoKs SiB Thin7ing &ats:
ombination method: 0rinnovation >brea7through innovation?: 0enchmar7ing:
om-leBity Theory: T"(@IT(PS theory: hris =rannellFs (nnovation Strategies: "ole
of M)s in "%D , M)s in US9 EU and Ja-an in "%D Triad+
/+I" 3
Inno8ating Firms: Understanding the (nnovative #eatures of the selected to-
innovators of the world9 namely: The #aceboo79 Amazon9 A--le9 =oogle9 )ovartis9
8almart9 &P9 )i7e9 (ntel9 (0M9 =E9 Disney9 ric7et9 (P6 /.:/.9 Samsung9 Microsoft
and Twitter : !rganizational climate for reativity and (nnovation: Autonomy and
Entre-reneurshi-9 lose to the ustomer9 om-etitive S-irit9 #ailure tolerance9
organizational su--ort and Managing Ambiguity and ParadoB+
*1H
/+I" 5
atenting o4 Inno8ation: Patenting (nventions and (nnovations: "ole of
Patents9 o-y "ights9 Trade Mar7s and 6icenses in (nnovation and "%D management,
(ntellectual -ro-erty rights : Decision su--ort systems in "% D, Process ;s Product
(nnovation: "everse Engineering: 6aw regarding Protection of (nnovations from
(mitations+
/+I" 6
Corporate and ,o8ernment Commitment to Inno8ation and #:.: " % D
as a or-orate #unction , (n:house " % D "esources and ommitment , Partnershi- in
(nnovation, #inanciers of " % D Pro<ects , "ole of onsultants in " % D: reating a
-roductive team culture , =overnment su--ort for "%D infrastructure and researchers:
"ole of DST9 D0T and S(": =lobal (nnovation (ndeB:(nnovation Efficiency (ndeB:
(n-ut (ndeB and !ut-ut (ndeB+
#EFE#E+CE'
*+ Tom Peters and "obert 8aterman9 +n Search o* &=cellence9 6ondon: &ar-er %
"ow *CD/+
/+ Alvin Toffler+ Future Shoc(3 %e" For(9 0antom*CH*+
1+ ;+ =ovindara<an % +Trimble9 The Other Side o* +nnovation9 &0SP9 /.*.+
2+ ;+ =ovindara<an % +Trimble9 Ten .ules *or Strategic +nnovators9 &0SP9 /..5+
5+ Silverstein9 Samuel and Decarlo9 The +nnovatorDs Tool(it, 8iley9 /..D+
G+ P S7arzyns7i and " =ibson9 +nnovation to the $ore9&0SP9 /..D
H+ Scott 0er7un9 The Myths o* +nnovation9 !F"eilly Media9 /.*.+
D+ 0raden Eelley % "owan =ibson9 Sto(ing Four +nnovation #on*ire9 8iley9 /.*.+
C+ James M+ Utterbac79 Mastering the )ynamics o* +nnovation9 *CC2+
*.+ Peter #+ Druc7er9 +nnovation and &ntrepreneurship, &ar-er9 /..G+
**+ 8(P!9 8orld (ntellectual Pro-erty !rganizationFs Publications+
*1D
1.1 #E;E+,I+EE#I+, A+. F$EDI 'B'"EM'
/+I" *
Concept and #eHuisites o4 B# and FleCi '&stem : )ature9 Significance and
"ationale of 0usiness Process "eengineering >0P"? : #undamental "ethin7ing is
#undamental of 0P": The =enesis: "e4uisites: "eengineering 6eader9 "eengineering
ommunications9 "eengineering Journey9 )ew Process Design9 "eengineering #ailure9
"eengineering Team9 "eengineering Effort9 "eengineering Program9 "eengineering
8ill: S-eed and Smart EBecution: once-t and Significance of #leBibility: #leBible ;s
#iBed systems: #eatures and su-eriority of #leBible systems+
/+I" 0
rocess #eengineering: A--raisal of Processes : Processes for "eengineering:
"eengineering of Processes: "ole of information technology: 0P" ycle: (dentify9
Analyze As:(s9 Envision )ew Processes: 0usiness -rocess discovery and diagnosis:
DesignI"e:designI"econstruction , Test and (m-lement: Monitor: 0usiness -rocess
intero-erability: 0usiness -rocess (m-rovement: 0usiness -rocess ma--ing: Process
"eengineer: 0P" Process and Partici-ants+
/+I" 1
Implementing B#: A--roval of 0P": Pre-arations for (m-lementation: 0P"
Process hart: hange Management: ommunication9 ommitment9 ontrol and
ontours: "eengineering "e-orting: Systems Thin7ing: "eengineering Enabling
Processes: ontinuous (m-rovement: 0ottom:u- Partici-ation Process: 0P"
Princi-les+
/+I" 3
E8aluation o4 B#: "eengineering Success: "eengineering "evolution: 0P"
;s T3MA 0P" ;s 3(A 0P" ;s Scientific ManagementA 0P" ;s (ndustrial
EngineeringA 0P" ;s ;alue Engineering: 0P" riticisms: 0P" an do well+
/+I" 5
"&pes o4 Functional FleCi s&stems: Sim-lifying systems : Enter-rise
#leBibility: "eady for EB-erimenting and co-ing with ParadoBes: Strategic #leBibility:
*1C
"eady for hange and Dynamics: !rganizational #leBibility: #luidity and Managing
by 8al7ing around: #inancial #leBibility : Mar7eting #leBibility : &uman "esources
#leBibility : (nformation System #leBibility : Manufacturing system #leBibility :
Su--ly hain #leBibility+
/+I" 6
Components and Competiti8eness o4 FleCi '&stems: #leBibility in
Technology: #leBibility in Product offerings: #leBibility in service offerings: #leBibility
in 0usiness EBcellence: #leBibility in Mergers and Ac4uisitions: #leBibility in Strategic
Alliances: om-etitive Edge and #leBi Systems+
#EFE#E+CE'
*+ Jacobson9 et al, #usiness Process .eengineering 'ith ObAect Technology9 Addison:
8esley9 *CC2
/+ larence #eldmann9 The Practical Guide to #usiness Process .eengineering
Dorset &ouse9 *CCD+
1+ Dan Madison9 Process Mapping, Process +mprovement / Process Management9
Paton Pres9 /..5+
2+ &arvard 0usiness School, +mproving #usiness Processes9 &0SP9 /.*.+
5+ Jay &eizer and 0arry "ender9 Operations Management Fle=ible >ersion9 Prentice
&all9 /.**+
G+ hristo-her 0artlett >Author?9 Paul #eamish ,Transnational Management9
Mc=raw &ill9 /.*.+
H+ 0ir7inshaw % &agstrUm9 Fle=ible Firm: $apability Management in %et"or(
Organiations9 !UP9 /../+
D+ !rd Elliott9 The Future is Fluid Form: )esigning Flat, Fle=ible Organiations9
iUniverse+com9 /..C
C+ Smith9 Fle=ible Product )evelopment: #uilding Agility *or $hanging Mar(ets9
Jossey:0ass9 /..H+
*2.
1.5 "ECH+($(,B ($ICB, E"HIC' A+. I#
MA+A,EME+"
/+I" *
"ec%nolog& olic& Imperati8es: Science and Technology >S%T? Policy and
(m-act on (ndustry and Society: =overnment of (ndiaFs S%T Policy: Preamble9
!b<ectives and Strategy % (m-lementation: =overnment (nitiated Scientific Programs:
Scientific % Engineering "esearch9 Technology Develo-ment9 S%T and Socio
Economic Develo-ment9 (nternational S%T oo-eration9 8omen Scientists Programs9
Technology Missions: Solar % 8ater: /.*.:/./. Decade of (nnovation in the ountry:
=overnment 0udgetary Allocation for S%T under "%D9 TD and TM Programs: =reen
Technology: lean Technology: Philoso-hy of technology+
/+I" 0
'ector "ec%nolog& olic& Issues: (ndustrial Technology Policy: Power
Technology Policy: Trans-ort Technology Policy: 0io9 (nfo9 )ano >0()? Technology
Policy: yber security: Agriculture and Allied sector Technology Policy: Private Sector
Technology (nitiatives and =overnment #iscal Su--ort: (nvention9 (nnovation and
ommercialization Policy: 0asic "esearch and 0eyond 0asics and A--lied "esearch:
&igher Educational (nstitutions >&E(s? and Technology Develo-ment: =overnance of
Science and Technology in Society+
/+I" 1
(utlook 4or tec%nolog& polic&: Technologies of #reedom: onvergence9 the
(nternet9 and Policies of #reedom: U) 8orld Summit on the (nformation Society:
(ntegrating Societal oncerns into )anotechnology "%D: 6in7ing Scientific "esearch
to Societal !utcomes : &igh: and low:cost realities for science and society: =uide for
Policy Analysis: Science and Technology for societal sustainability: Environmental
Politics and "ole of civil society in environmental governance
/+I" 3
Et%ics o4 "ec%nolog&: ;irtues of science and technology: Science and social
res-onsibility: "eal:time Assessment of (m-act: Technology and &uman (nterface:
Ethics of "is7 Analysis and "egulatory "eview: Environmental Ethics and
(nternational Policy: 6everaging talent9 not technology:Techno:criticism :Techno:
*2*
-rogressivism: Ethics of artificial intelligence: 0io:ethics: cloning9 "#(D9 biometric
analysis and identification9 genetic screening: Third:world com-atibility: 8orld
ommission on the Ethics of Scientific Enowledge and Technology+
/+I" 5
"ec%nolog& and I#: once-t of (P": Technology and (P" 6in7age: Ty-es of
(P": Patents9 Trademar7s9 Service Mar79 o-yrights9 Designs9 =eogra-hical
(ndications9 0iological Diversity9 !ther (P"9 Plant ;arieties9 Trade SecretsIonfidential
(nfo+9 Data Protection9 Traditional Enowledge9 ( 6ayouts and Domain )ame:
(nternational Treaties on (P": Paris onvention9 as of December H9 *CCD: Patent
oo-eration Treaty >PT?9 as of December H9 *CCD: T"(PS Agreement >8T!?9 as of
January *9 *CC5: 8orld Social #orum: Socialization of Technologies: once-t and
(ssues+
/+I" 6
I# and Indian: The Patents Act *CH.9 as amended by The Patents
>Amendment? Act /..5: The Patents "ules9 /..19 as amended by The >Amendment?
"ules /..G:Trade Mar7s Act9 *CCC:Trade and Merchandise Mar7s Act9 *C5D:
o-yright Act9 *C5H:0iodiversity Act9 /../:Protection of other (P"s: Distinctiveness
Uniformity and Stability >DUS? test: riticism of intellectual -ro-erty+
#EFE#E+CE'
*+ =overnment of (ndia9 Science and Technology Policy >8eb sites?
/+ Dec7er9 6adi7as % 8Vtscher9 #ridges bet"een Science, Society and Policy,
S-ringer /.*.+
1+ onceicao9 =ibson9 &eitor % Shari49 Science, Technology / +nnovation Policy,
3uorum 0oo7s9 /...+
2+ =uston and Sarewitz9 Shaping Science and Technology Policy, University of
8isconsin Press9 /..G+
5+ Domini4ue #oray9 The %e" &conomics o* Technology Policy, Edward Elgar
Publishing9 /.*.+
G+ 8+ 0rian Arthur9 The %ature o* Technology, #ree Press9 /..C+
H+ Eevin Eelly9 'hat Technology 'ants9 ;i7ing Adult9 /.*.+
D+ "elevant onventionITreaty documents
C+ "elevant 0are Acts
*.+ S S Singh9 <a" o* +ntellectual Property .ights, Dee- and Dee-9 Delhi9 /..C+
*2/
3.* MA+/FAC"/#I+,, MAI+"E+A+CE A+. =A'"E MA+A,EME+"
/+I" *
Concept and #eHuisites o4 Manu4acturing: #unctions of manufacturing
management: 0asic Manufacturing o-erations : !rganization and -lanning for
manufacturing: Engineering9 "esearch and Develo-ment: Design of manufacturing
-rocesses: (ndustrial e4ui-ment and maintenance: Methods engineering : 8or7
measurement: Materials handling: Physical facilities: AM and AD: Manufacturing
automation : ontrol systems9 sensors9 actuators and other control system com-onents+
/+I" 0
"&pes and "rends in Manu4acturing s&stems: Single station manufacturing
cells : =rou- technology and cellular manufacturing : #leBible manufacturing systems :
Manual assembly lines:Transfer lines and similar automated manufacturing systems :
Automated assembly systems: "obotics: (ntroduction to 4uality assurance : Statistical
-rocess control : Process -lanning and concurrent engineering : Production -lanning
and control systems : 6ean -roduction and agile manufacturing:Material handling:
Material trans-ort systems: Storage systems: Automatic data ca-ture+
/+I" 1
+ature and +eeds o4 Maintenance: )ature of Maintenance: )eed for
Maintenance, Maintenance and Productivity9 3uality and om-etitiveness: Ty-es of
maintenance systems: -lanned and un-lanned maintenance , brea7down maintenance,
corrective maintenance, o--ortunistic maintenance , routine maintenance , -reventive
maintenance , -redictive maintenance , condition based maintenance systems ,
design:out maintenance , Total -roductive maintenance: Selection of maintenance
systems : Maintenance -lanning and scheduling , establishing a maintenance -lan,
(tems to be maintained and their haracters+
/+I" 3
(rgani2ation and (perations o4 Maintenance: Maintenance organization ,
resource characteristics , resources structure, administrative structure , training of
maintenance -ersonnel , maintenance control: maintenance -rocedure , guidelines for
matching -rocedures to items , universal maintenance -rocedure , System o-erations
and documentation , documenting maintenance o-erations , record 7ee-ing , data
*21
collection and analysis , failure statistics, -lanning and scheduling -lant shutdowns:
evaluation of maintenance -erformance+
/+I" 5
Concepts and contours o4 =aste Management: once-t of wastes: )othing
is a 8aste until it is wasted ,Ty-es of 8aste >on the bases of?: Sources9 )ature and
haracteristics : "ates of 8aste generation: 3uantities and 3ualities: #actors affecting
generation: Problems from solid wastes: hanging nature of solid wastes and its
(m-act: @ero 8aste system: once-t9 "e4uisites and Efforts: Trends in e:8aste+
/+I" 6
'&stems and 'trategies o4 =aste Management: Systems of ollection9
Segregation9 &andling9 Trans-orting9 Treatment9 Storage and Dis-osal of 8aste; !n:
site ollection9 Segregation and Storage Strategy: Procedures and "e4uirements:
&andling and Trans-orting strategy: Devices9 Peo-le9 ;ehicles9 "outing9 "oute
0alancing and Transfer stations: Treatment Process: !rganic and (n:organic -rocesses:
"ecovery and "euse , Energy and Manure: Dis-osal Strategy: (ndustrial and
&azardous solid waste management: EBtended ProducerFs 6iability+
#EFE#E+CE'
*+ =roover9 Fundamentals o* modern manu*acturing9 John 8iley9 /.*.+
/+ =ideon &alevi9 !andboo( o* Production Management Methods9 &einemann9
/..*+
1+ 6eone and "ahn9 Fundamentals o* Flo" Manu*acturing9 flow Publishers9 /../+
2+ Don )yman9 Maintenance Planning, $oordination / Scheduling9 (ndustrial
Press9 /.*.+
5+ =ulati and Smith9 Maintenance and .eliability #est Practices9 (ndustrial Press9
/..C
G+ Un:&abitat9 Solid 'aste Management in the 'orldDs $ities9 Earthscan 6td9
/.*.+
H+ Scott and Scheffler9 .educe, .euse, .ecycle, =reen 0oo7s =uides9 /..C+
D+ Maynard9 &+09 !andboo( o* Modern Manu*acturing Management9 Mc=raw
&ill9 *CCD+
*22
3.0 E+(=$E.,E A+. CHA+,E MA+A,EME+"
/+I" *
Conceptual ECploration o4 EM: Meaning9 )ature9 Ty-es and As-ects of
Enowledge Management (EM? : DataW (nformationWEnowledgeW8isdom continuum :
;alue of Enowledge Management : EM as Ty-e of Activity: EM as a Set of Processes:
Enowledge Management and su--orting conce-ts: Enowledge Analysis >EA?9
Enowledge Planning >EP? Enowledge Technology >ET? Enowledge Management
>EM?: om-uter Su--orted 8or7 Systems >S8S?: Enowledge engineering and
transfer+
/+I" 0
rocess o4 EM: EM as a 0usiness Process: 1:tier conce-tualization of EM:
Enowledge ManagementWEnowledge ProcessW 0usiness Process:EM as Management
of (nformation: EM as Management of Peo-le or Enowledge 8or7ers: EM as
transforming (ndividual 7nowledge into !rganizational 7nowledge , EM as Managing
for )ew Enowledge: Enowledge Dimensions: Tacit 7nowledge9 eB-licit 7nowledge
and new 7nowledge: Enowledge S-iral model of )ona7a % Ta7euchi+
/+I" 1
'trategies 4or EM: EM strategies: -ush >active? and -ull >ad hoc? strategies:
ross:-ro<ect and Ma--ing strategies: om-etence building and ollaborative
strategies: Motivations for EM: EM technologies: EM System: EM reflecting in
Decision EBecution cycles >DEs?: EM reflecting in om-leB Ada-tive Systems
>AS? : EM reflecting in 6earning !rganization >6!?: EM reflecting in Distributed
!rganizational Enowledge 0ase >D!E0?: Enowledge 6ife ycle and the 0usiness
Processing Environment+
/+I" 3
Conceptual ECploration o4 CM: Meaning9 )ature and Ty-es hange
Management (CM? : Areas of hange in 0usiness , M as Kunconscious
incom-etenceK to into Kconscious com-etence: : hange -rograms , hange levers ,
*25
hange as growth , hange as transformation , hange as turnaround , value:based
change:Ma--ing change: hange saturation: hange "esistance: John P EotterKs eight
ste-s to successful change : hange is 6ife: hange or 0e hanged: hange for
=rowing and =rowing with hange:
/+I" 5
CM rocess and Impro8ement: Pre-aring for hange: (m-lementing hange:
"einforcing hange : Eurt 6ewinFs Theory of M: Unfreezing9 Moving and
"efreezing: #isherKs Process of Transition model: hange Management Tool7it9 Pilot
and 0est Practice: ommunication9 S-onsorshi-9 "esistance &andling9 hange
Augmentation9 Team:wor7: ontinuous change and im-rovement: !rganizational
hanges to Deal with 8hirlwinds of hange: hange hec7-oints and (m-rovement
Milestones+

/+I" 6
CM 'trategies and $eaders%ip: "ational ;s Emotional : "e:educative ;s
oercive : Ada-tive ;s Ado-tive : =radual ;s Sudden : Piece:meal ;s &olistic :
Partici-ative ;s oterie : To-:Down ;s 0ottom:u- : Successful hange #lows from
6earning9 =rowth9 and Develo-ment: 6eadershi- Princi-les in a hanging 8orld :
&arnessing the Energy of hange ham-ions: 6eadershi- fostering Passion for
hange: More hange Demands More 6eadershi-+
#EFE#E+CE'
*+ Awad and =haziri9 Cno"ledge Management9 Prentice &all9 /..1X
/+ arl #ra--aolo9 Cno"ledge Management, a-stone9 /..G
1+ Peter #+ Druc7er9 Managing in a Time o* Great $hange9 &0P9 /..C+
2+ Peter #+ Druc7er9 Managing in the %e=t Society, St+ MartinFs =rifffin9 /..1+
5+ &arvard 0usiness "eview9 Cno"ledge Management, &0P9 *CCD+
G+ Peter Druc7er9 Age o* )iscontinuity9 Transaction Publishers9 *CC/+
H+ Annabel 0eere9 <eadership and $hange Management, Sage9 /..C+
D+ )ila7ant % "amnarayan9 Managing Organiations $hange, "es-onse 0oo7s9
/..1+
C+ Dun-hy9 =riffiths % 0enn9 Organiational $hange *or Sustainability,
"outledge9 /..H+
*.+ ameron % =reen9 Ma(ing Sense o* $hange Management9 Eogan Page9 /..C+
*2G
3.1 MA+A,EME+" (F "ECH+($(,B "#A+'FE# A+. AB'(#"I(+
/+I" *
"ec%nolog& "rans4er and AcHuisition: Meaning9 )eed and Process: The
Essence of Technology Transfer: Transfer within and between )ations: Price and
"eturn for Transfer of Technology: (P" Protection "egimes and Technology Transfer:
Multilateral Policies and Technology Transfer: Trade and (nvestment Policy of
&ostISource ountry vis:Q:vis Technology Transfer+
/+I" 0
="(Gs "#Is and "ec%nolog& "rans4er Issues: T"(Ps and Technology
transfer: T"(Ps9 Technology Transfer and Environment : "elaBing (P"s Standards for
Environmentally Sound Technologies , T"(Ps and onvention on 0io:Diversity >0D?
vis:Q:vis technology transfer , 6oose ;s Tight (P" Protective Environment vis:Q:vis:
Technology Transfer: 8T! Article GG+/ (m-lementation and Technology Transfer+
/+I" 1
"ec%nolog& "rans4er #outes: ontractual and )on:contractual #lows of
technology: Mar7et hannels: 6icensing: J;s: #D(: M!U: M)s: 0argaining
Process: onditions for Mar7et hannels: )on:mar7et hannels: (mitation and
"everse Engineering: R(nvent AroundF: ross:border movement of -ersonnel:
onditions facilitating non:mar7et channels: !utsourcing as Alternative to Technology
Transfer: 6ocal innovation in develo-ing countries as Alternative to Technology
Transfer+
/+I" 3
Concept and nature o4 "ec%nolog& A)sorption: Meaning of Technology
Absor-tion: ycle of Technology Absor-tion: TransferW Ado-tionW Ada-tationW
Absor-tion W Assimilation : Absor-tion and Productivity : Absor-tion and &uman
(nteractions9 Psychological #actors9 !rganizational "edesign and "e:engineering+
+
/+I" 5
"ec%nolog& di44usion and a)sorption: Meaning of Technology Diffusion: Eey
Diffusion "outes: Trade9 #D(9 "%D9 and 6abor mobility and training : ProBies for
Absor-tion: Patent itations9 (nternational o:invention9 and Multinational
*2H
S-onsorshi- of 6ocal (nvention: Diffusion to (nnovation: "ate of Diffusion , Time9
S-eed and ost of (nnovation through Diffusion: reation of Su-erior Technology+
/+I" 6
"rend and Hurdles in "ec%nolog& "rans4er and A)sorption: Status of
Technology Absor-tion in (ndia : )eed for new outloo7 on Absor-tion strategies for
ac4uired technology: reating newIim-roved technologies: &urdles: Attitude of
Technology Transferor and Transferee firms: Mar7et Size: "%D s-end level vis:Q:vis
=DP: 3uality of Education and &uman "esources , TaBation and #iscal Policy: PPP
for Technology Transfer and Absor-tion+
#EFE#E+CE'
*+ (tzha7 =oldberg9 Globaliation / technology absorption in &urope / $entral
Asia9 809 /..D+
/+ Andrew Michaels9 +nternational Technology Trans*er and Trips Article ::35:
$an Global Administrative <a" !elp <east-)eveloped countries Get 'hat
They #argained *orG 1*
st
July9 /.**9
htt-:IIg<il+orgIw-contentIu-loadsIarchivesI2*+*I(nternationalTechnologyTransfer
+PD#
1+ 8orld 0an79 htt-:IIgo+worldban7+orgI#C(GS!;A5.+
2+ 8orld 0an79 htt-:IIwww+worldban7+orgIeca
5+ Tabachnic7 % Eoivu7os7i9 Globaliation, Technology, and Philosophy, Suny
Press9 /..2+
G+ Andrew #eenberg9 Trans*orming technology, !Bford University Press9 /../
H+ United )ations9 Ta=ation and Technology Trans*er9 /..G+
*2D
3.3: ,#(="H MA+A,EME+"
/+I" *
'ine7s o4 ,ro7t%: Defining =rowth and =rowth Management: !verview of
=rowth Management SIX-S Process: Sinews9 Strategy9 Staging9 Synchronizing9
Securing and Sustenance: 'ine7s: (dentifying =rowth !--ortunities , Entry
Enticements and 0arriers: om-etition and oo-eration: reativity and Engagement:
Prioritizing =rowth: Develo-ing a =rowth Pro-osition and Plan: 0uilding u- the
=rowth sinews: #ine:8are9 Soft:8are and &ard:8are: =rowth -ro-ellers and
escalators: "einventing the #uture+
/+I" 0
'trategi2ing ,ro7t%: Strategic thrusts for =rowth: Impro8ement 'trategies
>Synergy and ;alue chain based?: ;ertical growth9 &orizontal growth >related growth
and unrelated growth?9 Evolutionary growth and ontinuous growth9 !rganic growth:
9enture 'trategies: Disru-tive ;entures and (nnovation Strategies: "evolutionary
growth9 Discontinuous growth9 and Ac4uired growth: 0lue !cean Strategy: AnsoffFs
model: McEinsey model: S8!TIT!8S model: 1 6evels of Enter-rise Strategies for
growth: Porters =eneric om-etitive Strategies: C%oosing t%e strategic gro7t%
c%oice: onsiderations of (nternal and EBternal #actors+
/+I" 1
'taging ,ro7t%: !rganizing for =rowth: (nertia Esca-e: Activation of
growth: 8ell thought out im-lementation -lan: om-etitive com-ensation -rograms:
Su--ortive organization culture: Strategic core com-etencies in -lace: #re4uent9 two:
way communications: Strategic staffing -lan: Efficient decision:ma7ing -rocess: #ull
delegation and accountability: Team based environment: Performance management
-rogram: hange management tools in -lace: Su--ortive systems and -rocesses:
Em-loyee develo-ment -lans: Succession -lan , 8arding off !rganization from signs
of Slowing and 6osing: "esources for =rowth: Mentor for =rowth >M2=?: =etting
focus and balance: Monitoring growth+
/+I" 3
'&nc%roni2ing 4or ,ro7t%: Synchronized Efforts : Directing the =rowth
"esource miB , =reinerFs model of rises (nduced =rowth: Managing =rowth fatigue:
*2C
once-t and !vercoming the same: : Managing the momentum of growth: Steady and
S-eed , Alert and Advancing: &igh =rowth "oad Ma-+
/+I" 5
'ecuring ,ro7t% in e8er& domain: Product % 0rand domain9 Mar7et %
om-etition domain9 Assets % a-acity domain9 #inance % Profitability domain9
)etwor7s % "elationshi- domain9 =eogra-hy % S-read domain and Peo-le %
!rganizational domain: &andling un:sought conse4uences of growth: Turning "is7s
into !--ortunities+
/+I" 6
'ustaining ,ro7t%: Efficiency (m-rovement: Effectiveness Enhancement:
EBcellence Management: ontinuous (nnovation: Eaizen and "adical (nnovation:
&arnessing Diversity: "a-id =rowth Strategies: Managing "a-id =rowth: Passion for
=rowth+
#EFE#E+CE'
*+ hristo-her Meyer9 .elentless Gro"th, #ree Press9 *CCH+
/+ "obert Slater9 Jac7 8elch and the =E 8ay: Management +nsights and
<eadership, *CCC+
1+ "ichard 6eifer9 et al9 .adical +nnovation, &0P9 /...+
2+ Peter S Pande9 : Sigma 'ay9 Mc=raw &ill9 /...+
5+ 0 Tuc7er % 0 Tuc7er9 )riving Gro"th Through +nnovation9 0errett:
Eoehler9 /../+
G+ Jac7 Trout % Steve "iv7in9 )i**erentiate or )ie9 John 8iley and Sons9
/..D
H+ "am haran and )oel+ M+ Tich, &very #usiness is a Gro"th #usiness, Three
"ivers Press9 /...+
D+ Jennings % &aughton9 +tDs not #+G and eats SMA<<333 itDs FAST that eats
S<O'9 &ar-er9 /../+
C+ Andrew 6ester9 Gro"th Management: T"o !ats Are #etter Than One9
MacMillan9 /..C
*.+ #eigenbaum9 A ;A #eigenbaum9 D+ S9 The po"er o* management
innovation : Mc=raw:&ill9 /..C
**+ Timothy =eorge Eotnour9 Trans*orming Organiations, " Press /..C+
*/+ "odol-he Durand9 Organiational evolution and strategic management,
Sage9 /..G
*5.
3.5: </A$I"B MA+A,EME+"
/+I" *
<ualit&: Concepts and 'igni4icance: 3uality as customer delight , 3uality
as meeting standards , Actual >s Perceived 4uality , once-t of total 4uality , Design9
in-uts9 -rocess and out-ut , )eed for 4uality , #unction of 4uality , Philoso-hy of
3uality : !ld ;s+ )ew , 3uality as a -roblem9 as a challenge and as a delight, G sigma
conce-t: ontributions of 3uality =urus: Juran9 Deming and rosby+
/+I" 0
'tatistical <ualit& Control: #undamentals9 evolution and ob<ectives ,
Planning for 4uality , 3uality -rocess , Statistical Process ontrol >SP? and
acce-tance sam-ling , 3uality Assurance: ;endor 3uality : @ero Defect
Manufacturing+
/+I" 1
<ualit& Economics: 3uality and ost , 3uality and Productivity: 0enefits of
3uality , om-etition in 3uality , 3uality as a om-etitive Edge: "ole of M)s in
emergence of global 4uality+
/+I" 3
<ualit& '&stems: Total 4uality control system ;s+ Total 4uality management
system , Total 3uality ontrol >T3? in Ja-an9 US9 Euro-e , Elements of T3 , Just
in time9 SP9 4uality circles9 4uality teams: G Sigma 3uality a--roach and -rocess+
/+I" 5
"otal <ualit& Management ("<M): Elements , T3M in global -ers-ective ,
=lobal bench mar7ing , 0usiness -rocess reengineering , =lobal standards , (S! C...
series , Environmental 3S *2...: 3uality manual , 0arriers to T3M+
*5*
/+I" 6
"otal <ualit& Management and $eaders%ip: (m-lementing T3M , Mar7et
choices , Meeting customer re4uirements , Maintaining com-etitive advantage , ore
com-etence and strategic alliances for ensuring 4uality , 3uality review9 recognition
and reward , 3uality awards: Ja-anese Deming Award9 US Malcolm 0aldrige )ational
3uality Award % (ndian =olden Peacoc7 )ational 3uality Award+
#EFE#E+CE'
*+ Armond ;+ #eigerbaum9 Total ,uality $ontrol9 Mc=raw &ill9 /..2+
/+ "on ollard9 Total ,uality: Success Through People9 Jaico9 /..G+
1+ Juran9 Planning *or ,uality, The #ree Press9 *CDD
2+ 8illborn % heng9 Global Management o* ,uality Assurance Systems9 Mc=raw
&ill+
5+ Townsend % =ebhardt9 $ommit to ,uality9 John 8iley % Sons9 *CC.+
G+ E+ David S-ong9 The Ma(ing o* a 'orld-$lass Organiation9 AS3 3uality Press9
/..D+
H+ Suganthi9 69 Samuel9 A Anand9 Total ,uality Management9 Phi 6earning9 /..C+
D+ Patric7 6+ Townsend9 Joan E+ =ebhardt9 !o" Organiations <earn9 AS3 3P9 /..H+
C+ Joel E+ "oss9 Susan Perry9 Total ,uality Management: St+6ucie Press9 *CDD+
*.+ P+)+ Mu7her<ee9 Total ,uality Management, P&(9 /..G+
**+ 8illborn % heng9 Global Management o* ,uality Assurance Systems9 Mc=raw
&ill+
*/+ )ancy "+ Tague9 ,uality Toolbo=9 AS3 3uality Press9 /..5+
*1+ =eorge and 8eimers7irch9 Total ,uality Management: /..C
*2+ Pyzde7 and Eeller9 The Si= Sigma !andboo(9 Mc=raw &ill9 /..C
*5/
Course : MBA ($ogistics Management)
Pattern : Semester System
Mode : Distance Education
Duration : Two years
Eligi)ilit& : An& degree 4rom a recognised /ni8ersit&
Medium : English
!U"SES !# STUD$ A)D S&EME !# E'AM()AT(!)S
'u)!ect
Code
Title "otal
Marks
III 'EME'"E#
1+1 Modern 6ogistics !-erations *..
1+2 Pac7ing and Pac7aging Management *..
1+5 "ail , "oad 6ogistics *..
(; SEMESTE"
2+* 8arehousing Management *..
2+/ Maritime 6ogistics and Documentation *..
2+1 Air:argo 6ogistics *..
2+2 6ogistics Mar7eting and Technology *..
2+5 =rowth Management *..
Total 0AAA
*51
1+1 M!DE") 6!=(ST(S !PE"AT(!)S
4%+T 0:
<ogistics as a SupportH+nter*aceH&nabler o* Production *unction: Logistics as a
Support function of Procur!nt" #n$or Faci%itation an$ Pro$uction- Logistics as
intrfac function of &!an$ Forcasting" '%o(a% procur!nt" Trac)ing in*ar$
s+ip!nts" In-p%ant $istri(ution an$ Storag P%anning- Logistics as an na(%r of
,ust-in-Ti! -,IT." /an(an -0 sc+$u%ing s1st! for %an in2ntor1." #n$or
3anag$ In2ntor1 -#3I. for #n$ors an$ t+ fir!.
4%+T 5:
<ogistics as a SupportH+nter*aceH&nabler o* Mar(eting *unction: Logistics as a
Support function of 4r$r Fu%fi%%!nt" 0ss!(%ing 5 La(%ing fro! 3u%ti-storag
points" Consign!nt con2rgnc6$i2rgnc an$ &%i2r1- Logistics as an intrfac
of 3ar)t forcasting" Stoc) %2% !anag!nt" in2oic or sa%s $ocu!ntation"
pic)ing !atria%s" conso%i$ation" pac)ing" !ar)ing" prparing out(oun$
$ocu!ntation an$ s+ipping out (1 %oa$ing into containrs- custo!r faci%itation
trac)ing out-(oun$ s+ip!nts.
/nit 1:
EDIM $ogistics: S-ecial As-ects of EB-ort logistics: Pic7ing9 Pac7ing9 ;essel
0oo7ing S6ess:than ontainer 6oad>66? I #ull ontainer 6oad >#6?T9 ustoms9
Documentation9 Shi-ment9 Delivery to distribution centers9 distributors and lastly the
retail outlets: (m-ort 6ogistics: Documents ollection: ;aluing: 0onded 8arehousing:
ustoms #ormalities: learing: Distribution to Units: Security % (nsurance:
Multimodal Trans-ort: U) (nternational convention on MT of =oods: Terminal
)etwor7s: Ty-es and "oles+
/nit 3:
$ogistics 'er8ice ro8iders: 1P6I2P6 Services: Differences between 1P6 %
2P6: 2P6 ommon Services for 1P6I2P6: (nvoice management9 call centers9
warehouseIdistribution facilities : arrier management: 2P6 S-ecialties:
(m-lementation enter: 0usiness -rocess analysisIsco-ing9 Develo-ment of all
activities into an o-en systems framewor7: ProductIS7ill enters: Su--ly chain
*52
engineering ,2P6 ;alue Added services: Enowledge Transfer9 0usiness Develo-ment
and #unctional Su--ort+
/nit 5:
'pecial $ogistics: (nter and Multimodal Trans-ort: (ndustrial Pro<ects
Trans-ortation: Trade #airs and Events Trans-ortation: (nternational Su--ly hain
Management: onsolidation and =rou-age: 6ogistics of Time Perishable : 6ogistics of
3uality Perishable: 6ife cycle logistics for Pro<ectsIProducts: =S* System of world:
wide su--ly:chain standards system+
4%+T ::
<ogistics +n*ormation Systems: 7 N$" C+aractristics an$ &sign- E-
Logistics 7 Structur an$ 4pration- Logistics Rsourc 3anag!nt- 0uto!atic
I$ntification Tc+no%ogis- IT S1st! Cntr: Pur IT s%ction for $sign an$
i!p%!ntation6conncti2it1- 8ar+ous Si!u%ation- R2rs Logistics.
#EFE#E+CE'
*. Martin hristo-her9 <ogistics and Supply $hain Management, Prentice &all9 *CCD
/+ John J+ oyle9 +9 Supply $hain Managemen, South 8estern ,engage9 /.*.
1+ #+ "obert Jacobs9 Operations and Supply $hain Management, Mc=raw &ill9 /.*.
2+ 0ozarth % &andfield9 +ntroduction to Operations / Supply $hain Management9
Prentice &all9 /..5
5+ James Martin9 <ean Si= Sigma *or Supply $hain Management 9 Mc=raw &ill9 /..G+
G+ "onald &+ 0allou9 #usiness <ogistics: Supply $hain Management, Prentice &all9
/..1+
H+ 0owersoB9 loss and oo-er9 Supply $hain <ogistics Management9 Mcgraw:&ill9
/..C
D+ Paul "+ Mur-hyJr+ and Donald 8ood9 ontemporary <ogistics, Prentice &all9 /.*.+
C+ &arvard 0usiness "eview9 Managing Supply $hains
*.+ Alan E+ 0ranch9 Global Supply $hain Management and +nternational <ogistics,
"outeledge9 /..C
**+ 6evi9 Eamins7y % 6evi9 Managing the Supply $hain: The )e*initive Guide9
Mcgraw:&ill9 /..1+
*55
1.3 ; ACEI+, A+. ACEA,I+, MA+A,EME+"
/nit I :
acking and ackaging: Meaning9 #unctions and Essentials of Pac7ing:
Pac7aging: Meaning9 #unctions and Essentials of Pac7aging: Difference between
Pac7ing and Pac7aging: Pac7ing for Storage: Pac7ing for !verseas Shi-ment: Pac7ing
for (nland:Trans-ortation: Pac7aging for Product content Protection9 (nformation9
Promotion and comfort &andling: Test of -ac7aging: Mechanical9 limatic % 6ab test:
(nternational are labeling code : Pac7aging cost+
/nit 0:
ackaging "&pes: Primary9 Secondary and Tertiary: "e4uirements of
onsumer Pac7aging9 hannel Member Pac7aging and Trans-ort Pac7aging : Shrin7
-ac7aging :(dentification codes9 bar codes9 and electronic data interchange >ED(?:
Universal Product ode: =S* Standards: -ac7age labels: Symbols used on -ac7ages
and labels: &eavy9 Medium and small Pac7aging: Active -ac7aging;hild:resistant
-ac7aging: PilferITam-er EvidentIProof Pac7aging: Product:Pac7aging com-atibility:
Pharma Pac7aging: #ood Pac7aging: Electronic goods Pac7aging: #M= -ac7aging:
&eavy Engineering =oodsIE4ui-ment Pac7aging+

/nit 1:
acking Considerations: Protection9 onvenience9 Environment9 UseI"e:use:
ost and om-etition , Pac7ing as a systems a--roach to 6ogistics: Trans-ortIStorage
"e4uirements: Physical9 hemical Environmental9 0iological )ature of the Products:
Pac7ing as Protection Against &azards: Pac7age design considerations: Structural
design9 mar7eting9 shelf life9 4uality assurance9 logistics9 legal9 regulatory9 gra-hic
design9 end:use9 environmental factors: Pac7aging for Mar7eting and ;isual A--eal:
0iodegradation ; "ecycling: =lass9 Plastic % Pa-er: "euse: Environmental
engineering ; (ndustrial ecology ; Sustainable -ac7aging ; 8aste management+
/nit 3:
ackaging/acking Materials : Components: ;arious MaterialsIMetals
made an9 0ottle9 Jar9 0oB9 0arrel9 arton9 rate9 Drum9 Envelo-e9 Eeg9 0ag9 0lister
-ac79 Pail9 Pouch9 Sachet9 S7in:-ac7 and Tube: #leBible9 #olding9 (nsulated9
orrugated Pac7ing Materials: Pac7ing materials: Pa-er9 8ood9 Adhesive9 Aluminium
foil9 ushioning:stuff9 Pac7aging gas9 Pallet9 Pa-erboard9 Plastic wra-9 Shrin7 wra-9
Screw ca-9 Sli- sheet: Security -rinting;Stra--ing K Stretch wra- ; Time tem-erature
indicator: Tin-late+
/nit 5:
*5G
ackaging Economics: Pac7aging ost ;s Product cost: ost "eduction in
Pac7aging: Pac7ing for (nventory ontrol9 ;alue Analysis: Pac7ing and ;alue
Engineering: Pac7aging 6aws: onsumer Protection in #ood Pac7aging9 Mar7ing and
6abeling9 Eco:friendly Pac7aging for EB-orts: Scientific Pac7aging:Standardization in
Pac7aging+
/nit 6:
ackaging Industr& rocess and Mac%ining: Pac7aging Demands of
onsumer goods (ndustry: Pac7aging Demands of (ndustrial Users: Technology Trends
in Pac7aging (ndustry , Ase-tic -rocessing ; Authentication ; Automatic identification
and data ca-ture ; 0low fill seal : 0low moulding ; ontainerization ; Electronic article
surveillance ; =ra-hic Design ; (nduction sealing ; Plastic welding ; Printing ; 3uality
assurance ;"adio:fre4uency identification ; Trac7 and trace ; ;acuum forming:
;erification and validation ; 0arcode -rinter ; 0arcode reader ; 0ottling line ; arton
machine ; hec7 weigher ; onveyor system ; &eat gun ; &eat sealer ; (ndustrial robot:
(n<ection molding machine ; 6ogistics automation+
#EFE#E+CE'
*+ Soro7a9 89 IFundamentals o* Pac(aging Technology@, (PP9 *CC5
/+ alver9 =+9 I'hat +s Pac(aging )esign@, "otovision9 /..1+
13 Scott 0oylston9 )esigning Sustainable Pac(aging, 6awrence Eing9 /..C+
1+ Dean9 D+ A+9 DPharmaceutical Pac(aging Technology@ Taylor % #rancis9 /...3
5+ McEinlay9 A+ &3, ITransport Pac(aging@, (oPP9 /..2+
G+ "obertson9 =+ 6+9 IFood Pac(aging, /..5+
H+ Sel7e9 S9 IPlastics Pac(aging@, 56683
D+ $am9 E+ 69 &ncyclopedia o* Pac(aging Technology9 John 8iley % Sons9 /..C3
*5H
1.5. #AI$;#(A.;$(,I'"IC'
/nit I :
"ransportation in $ogistics: Significance of trans-ortation in 6ogistics: Utility
created by trans-ortation in 6ogistics: Trans-ortation as a means of con4uering time
and s-ace: #eatures of (n:bound9 !ut:bound9 local and Medium9 6ong and continental
trans-ortation: #eatures of 6ogistics trans-ortation: Advances in 6ogistics
Trans-ortation+
/nit II :
#ail7a&s and $ogistics Contours: #eatures and facilities offered by "ailways:
#actors influencing growth in "ail 6ogistics: Suitability for different argo and
distance "anges segments , (nnovative schemesIfacilities to -o-ularize rail logistics in
(ndia: "ailway infrastructure in (ndia and #reight movement: Share of "ailways in
argo movement in (ndia and world:wide+
/nit III:
#ail7a&s and $ogistics Economics: #reight Determination for argo in
"ailways : #reight levels and rail:cargo elasticity: "oute Scheduling: argo
consolidation: Arrangements for Pooling at rail head and distribution from rail head:
Dedicated "ail:sidings for 0ul7 users: Technology9 ost9 S-eed9 Security and
Dynamics: om-etition with other modes+
/nit I9:
#oad7a&s and $ogistics Contours: "oadways as a -rimary mode and
com-lementary mode of trans-ortation in 6ogistics , #eatures9 #acilities and
suitability: (nnovations in road ways to ma7e it 6ogistics:friendly: #actors influencing
choice: #actors influencing growth in "oad 6ogistics: Suitability for different argo
and distance "anges segments , (nnovative schemesIfacilities to -o-ularize rail
logistics in (ndia: Share of "ailways in argo movement in (ndia and world:wide+
/nit 9:
#oad7a&s and $ogistics Economics: "oadways #reight "ate Determinants:
#reight levels and "oad:cargo elasticity: !wn #leet: a-acity counters9 maintenance9
scheduling9 freight consolidation9 return and reverse logistics in "oad 6ogistics: "oad
infrastructure and 6ogistics issues: "ole )ational &ighways and the Toll highways:
!utsourcing #leets from others: Technology9 ost9 S-eed9 Security and Dynamics:
om-etition with other modes+
/nit 9I:
*5D
Coordination among di44erent 'egments: once-t9 need and areas of
oordination among different modes: oordination among Su--ly chain -artners:
Energy Product Prices and 6ogistics , Environment and 6ogistics: Problems and
Pros-ects in (nterstate 6ogistics by "oad:"ole of Truc7ersF 0odies in "oad argo
Movement+
#EFE#E+CE'
*+ oyle9 0ardi % )ovac7 Transportation: A Supply $hain Perspective, South:8estern
ollege9 /.*.
/+ oyle9 0ardi % )ovac79 Transportation, South:8estern ollege9 /..5
3. MB. Stroh, A Practical -uie t# !rans.#rtati#n an /#gistics,
Logistics Network Inc. 2006
2+ "itter9 0arrett and 8ilson9 Securing Global Transportation %et"or(s, Mc=raw &ill9
/..G
5+ M+Sweet9 Transportation and $argo Security, Prentice &all9 /..5+
G+ James 0an7s9 +ntroduction to Transportation &ngineering, Mc=raw &ill9 /..*+
H+ Myer Eutz9 !andboo( o* Transportation &ngineering , Mc=raw &ill9 /.**+
*5C
2+*+ 8A"E&!US()= MA)A=EME)T
/nit *:
=are%ouse Functions: Meaning of 8arehousing : (m-ortance , #unctions:
"eceiving: 6ogistics su--ort for (nward Trans-ortation9 Unloading9 (ns-ection9
Acce-tance and "ecordingA Storing: S-ace allocation9 #acilitation to stoc7ing9
=uarding % "ecordingA "is7 bearing: Processing: =rading and branding , Disinfecting
services :(ssuing: !rder -re-aration9 Pic7ing9 Dis-atchingI Delivery % "ecording:
&andling9 Trans-ortation % Storage of (S! ontainers, Utility and Advantages of
warehouses: Problems and issues in receiving -rocesses+
/nit 0:
=are%ouse "&pes: !wn 8arehouses: &ired 8arehouses: Private 8arehouses:
Public 8arehouses: =overnment 8arehouses: 0onded 8arehouses: o:o-erative
8arehouses: Distribution 8arehouses: #ulfillmentI onsolidation 8arehouses:
8arehouses Providing ;alue Added Services: ross Doc7ing and Trans:loading
8arehouses: 0rea7 0ul7 8arehouses: Storage 8arehouses: "efrigerated 8arehouses:
haracteristics of ideal warehouses: 8arehouse 6ayout: Princi-les and #acilities:
Ty-es+
/nit 1:
Internal (perations: Measures and metrics of warehouse o-erations: 6ogistics
in the warehouse: 6ocalization of materials in a warehouse: (dentification and
classification of Materials and -roducts in the warehouse: Managing the
materialI-roducts turns in warehouse >#(#!I6(#!? : Problems and issues in shi-ment
-rocesses+
/nit 3:
=are%ousing EHuipment: Material &andling e4ui-ment and Systems , "ole
of Material &andling in 6ogistics: Unloading and loading e4ui-ment: "olling 6adders:
6ifting e4ui-ment: arrying e4ui-ment : Platform Truc7s:(ndustrial arts: (ndustrial
Scales: Pallet E4ui-ment : Pallet Truc7s : "ac7 Systems: Safety Matting9 (ndustrial
Safety E4ui-ment: Storage ty-es and storage unit management: Material Storage
Systems , -rinci-les , benefits , methods: (ndustrial Shelving9 (ndustrial Storage 0ins
: (ndustrial Storage abinets : S-ill ontainment Systems:(ndustrial 8aste Dis-osal+
*G.
/nit 5:
In8entor& Management: (nventory Management: )eed and functions: Stoc7
6evels under onditions of ertainty9 "is7 and Uncertainty: ost of carrying or not
holding ade4uate inventory: E!3: Stoc7:out cost based inventory decisions: (nventory
lassification: A09 ;ED and #S): Methods of (nventory (ssue Pricing: ost and
Profit im-lications: (nventory 6edger: =oods "ecei-t -rocessing with inbound
deliveryIwithout inbound delivery : =oods issue with outbound deliveryIinternal
consum-tion: Stoc7 transfer Scenarios+
/nit 6: I" 4or =are%ouse Management (=M): 8arehouse documentation:
(nformation flows in the warehouse: E"P:8MS : 0ar code , "#(D: !rganization
Data: 8arehouse Structure: 8arehouse Master Data : 8M Material master view:
!rganization Data: Define 8arehouse structure: 8arehouse number : Storage ty-e:
Storage section : Storage 0in : Pic7ing Area : Storage unit , 3uantity: reating
Transfer re4uirement automaticallyI manually : reating Transfer re4uirement for
storage
#EFE#E+CE'
*+ James A+ Tom-7ins9 'arehouse Management !andboo(, Tom-7ins Press9 *CCD+
/+ David Mulcahy9 'arehouse )istribution and Operations !andboo(9 Mc=raw &ill9
*CC1+
1+ Edward #razelle9 'orld-$lass 'arehousing and Material !andling, McGrra" !ill,
56603
2+ David J+ Piasec7i9 +nventory Accuracy: People, Processes, / Technology, Ops3 Pub3,
56673
5. J 'aCena, 8ar+ous 3anag!nt an$ In2ntor1 Contro% -Papr(ac).
G+ M+)a-olitana9 The Time, Space / $ost Guide to #etter 'arehouse, Distribution
=rou-9 /..1
H+ Jeroen P+ ;an Den 0erg9 +ntegral 'arehouse Management9 Management !utloo79
/..C+
D+ MaB Muller9 Essentials of (nventory Management9 AMA!M9 /..C+
C+ Steven M+ 0ragg9 +nventory #est Practices, 8iley9 /.**
*G*
3.0. MA#I"IME $(,I'"IC' A+. .(C/ME+"A"I(+
/nit * :
Maritime $ogistics: once-t9 ob<ectives9 (m-ortance and relevance to global
mar7eting and Su--ly chain management: oastal and !cean trans-ortation:
8orld Sea:borne Trans-ort: =lobal Sea "outes and the trade volume: haracteristics
of shi--ing trans-ort: Ty-es of Shi-s: ontainer9 "oll:onIroll:off >ro:ro? vessels9
=eneral cargo shi-s9 0ul7 carriers9 Tan7ers9 etc: 0usiest Sea routes: East:8est and
)orth:South and (ntra "egion: (nternational Maritime !rganization >(M!?: #ormation
and functions: "egulations concerning dangerous and -olluting cargoes9 including the
class structure+
/nit 0 :
C%artering rinciples and ractices , Ty-es of harters: ;oyage9 Time and
0are 0oat charters: #reight Determination and Determinants: onference System ;s
om-etitive System: #reight structure and -ractice , "ate Dynamics: Multi:modal
Trans-ort system: Technological develo-ments in ocean trans-ortation: Size9
Trac7ing9 S-eed and Security+
/nit 1 :
Arrangement 4or s%ipment o4 Cargo : "ole of intermediaries : #unctions
and services of clearing and forwarding agents9 freight bro7ers9 stevedores9 shi--ing
agents and surveyors: &ouse and Terminal Stuffing: Port: Ty-es of -ort , Ma<or Port
of (ndia and world: Structural and cargo handling facilities : 8arehousing and
storage in -orts : Demurrage : 6oading and unloading in warehouses: !rganization9
functions and Performance of Trans:chart of Ministry of Shi--ing:
/nit 3 :
Maritime Insurance: argo insurance : Marine (nsurance : (nstitute cargo
clauses : s-ecific -olicy : !-en -olicy : -rocedure for cargo insurance : Procedure for
marine insurance claims : )ecessary documents for filing claim+
/nit 5:
C%oice o4 a '%ipping 'er8ice: #actors influencing: "eliable 8orldwide
)etwor79 !ne:sto- for Total 6ogistics Solutions9 ommitted to &igh 3uality Services9
Trans-arency9 Positive A--roach9 &ighly Trained9 Motivated and "esult !riented Staff9
om-etitive "ates9 EBcellent Team 8or79 Provide alternatives I o-tions to the client+
/nit 6:
*G/
ECport rocedure and documentation: !ffer and recei-t of orders : Shi-ment
-rocedure : 0an7ing Procedure EB-ort Documentation : #ramewor7 : Standardized
-re:shi-ment EB-ort Documents : ommercial and "egulatory Documents : EB-ort
credit instruments and -rocedures: 6etters of credit and ty-es : Documents re4uired for
eB-ort credit+ EB-ort credit insurance : services of EB-ort redit and =uarantee
or-oration in eB-ort credit insurance : S-ecific Policy and Small EB-orters Policy
: =uarantees : Procedure for availing credit insurance and necessary documents:
Multimodal trans-ort : Procedure and documentation : entral EBcise and ustoms
clearance of eB-ort cargo : Procedure and documents+
#EFE#E+CE'
*+ Edmund J+ =ubbins9 Shipping +ndustry JTransportation StudiesK "outledge9 *CDG+
/+ Martin Sto-ford9 Maritime &conomics 9 "outledge9 /..D
1+ Alan E+ 0ranch9 &lements o* Shippin, .outledge, 566;
2+ Peter 6orange9 Shipping Strategy: +nnovating *or Success 9 "outledge9 /..H
5+ 6ane + Eendall9 The #usiness o* Shipping 9 ornell Maritime Press9 /..*
G+ Marc 6evinson9 The #o=: !o" Shipping $ontainer Made 'orld Smaller / &conomy
#igger, P4P, 5662
H+ Amir Alizadeh and )i7os )omi7os9 Shipping )erivatives and .is( Management
D+ =ovt+ of (ndia9 +ndian $arriage o* Goods by Sea Act and +ndian Marine +nsurance
Act3
C+ Thomas E+ Johnson9 &=portH+mport Procedures and )ocumentation
*.+ Mar7 &uber9 Tan(er Operations: ornell Maritime Press9 /.*.
*G1
3.1. AI#;CA#,( $(,I'"IC'
/nit *:
Air "ransportation in $ogistics: Significance of air trans-ortation in
6ogistics: Utility created by air trans-ortation in 6ogistics: Air Trans-ortation as a
means of con4uering time and s-ace: #eatures and facilities offered by Air argo:
ways: #actors influencing growth in Air 6ogistics: Air Suitability for different argo :
(nnovative schemesIfacilities to -o-ularize air cargo:logistics in (ndia: Share of airways
in argo movement in (ndia and world:wide:conventions covering the movement of
dangerous goods by air+
/nit 0:
Air7a&s and $ogistics Economics: #reight Determination for argo in
Airways : #reight levels and air:cargo elasticity: "oute Scheduling: Air argo
consolidation: Arrangements for Pooling at and distribution from air-orts: Technology9
ost9 S-eed9 Security and Dynamics: om-etition with other modes+
/nit 1:
#ange o4 'er8ices: Priority !vernightISame day , Economy /:5 days later:
oversized freight: international and national: before and after hour service: !n:0oard
logistics: overland trans-ort services: 6oad ontrol9 Air argo 6oading 6imitations9
argo needing s-ecial attention in handling live animals9 dangerous goods9 human
remains9 valuables9 -erishables etc+9 Unit load devices9 ty-es9 aircraft loading
-rocedure9 trimming and loading distribution9 freighters and sub charters: Di-lomatic
mails , A9 0 and categories9 airline scores9 mail acce-tance -rocedures A;H9 A;D
-a-ers+
/nit 3:
Air Cargo .ocumentation: Shi--erFs EB-ort Declaration9 ertificate of
!rigin9 EB-ort license9 ommercial invoice9 ertificate of origin9 0ill of lading9
(nsurance certificate9 EB-ort -ac7ing list9 (m-ort 6icense9 onsular invoice9 Air way
bills: #ormat9 boBes9 contents9 com-letion of Air 8aybill9 mandatory information9 ty-es
of Air 8aybills >MA80I&A80? (ns-ection certification9 doc7 recei-t9 9 warehouse
recei-t and destination control statement: Pac7ing9 labelling and mar7ing and various
restrictions9 government regulations and formalities: Shi--ing 0ill9 Electronic Data
(nterchange: 0ill of Entry: Airline boo7ings -rocedures9 conditions of contract9
cancellation of shi-ments9 communication facilities , S(TA+
/nit 5:
Air Cargo Freig%t rates: Tariff Determinants9 om-etition and ;alue of
service: hargeable weight9 volume weight % dimensions9 currencies and rounding off
-rocedures: ;oyage and time harters: Ma<or air:cargo 6iners of the 8orld: Ma<or air:
cargo crafts and their features: harges ollect >? shi-ments9 Pre-aid >PP?
shi-ments9 -ayments >Mode?9 eBchange rate9 conversion9 insurance9 claims etc+
*G2
/nit 6:
Intermediaries/#egulator& B in Air;cargo: #reight #orwarders: Domestic and
(nternational: Strict com-liance with the law of the destination countries : Air freight
forwarders association: "ole and "es-onsibility: Domestic % Door to Door Delivery:
argo 8arehousing: ustom learance: S-ecial Services :(A! : formation9
functions9 (ATA : formation9 functions9 members and other (ATA bodies #(ATA9
AAA(9 etc+9 Air-ort Authority of (ndia and warehousing agents: 8orld =eogra-hy:
(ATA areas9 airline -refiB9 city codingIdecoding9 freedoms of the air9 time calculation:
!A= Air argo =uide9 TAT "ules 0oo7 and TAT "ate 0oo7s+
#EFE#E+CE'
*+ hi hu9 + 6eung9 ;an &ui % heung9 8th Party $yber <ogistics *or Air $argo,
S-ring9 /..2
/+ &ui9 6eong9 Anming @hang9 et al9 Air $argo in Mainland $hina and !ong Cong,
Ashgate9 /..2
1+ 6+ 0+ Embry9 P+ E+ Dey9 $arrier based air logistics study--data sources and issues,
Dugitalized /..C
2+ Peter 0elobaba9 Amedeo !doni and ynthia 0arnhart9 The Global Airline +ndustry9
8iley /..C
5+ ;asigh9 #leming andThomas Tac7er9 +ntroduction to Air Transport &conomics,
Ashgate9 /..H+
G+ Ste-hen Shaw9 &**ective Air Freight Mar(eting, *CC1+
H+ John 6angford9 <ogistics Principles and Applications, Mc=raw &ill9 /..G
*G5
3.3. $(,I'"IC' MA#EE"I+, A+. "ECH+($(,B
/nit *:
Marketing Concepts : Mar7eting Environment and System :A--roaches to
the study of mar7eting: (ndustrial9 onsumer and Service Mar7eting : Mar7eting MiB:
Mar7eting by 1Pl and 2P6 services+
/nit 0:
/ser Be%a8iour and +et7orking : User Decision Ma7ing -rocess : Mar7et
Segmentation : oncentrated Mar7eting : Differentiated and Undifferentiated
Mar7eting : Service -ositioning : )etwor7ing: )etwor7ing with Shi--ers9
8holesalers and (ndustries: )etwor7ing with 8arehouse service -roviders9 Trans-ort
o-erators+
/nit 1:
roduct and rice miC decisions , 6ine9 "ange and onsistency of >Product?
Service MiB offering : (nnovative -roduct offering : )ew Service Planning and
develo-ment Process : Service 6ife ycle : 0= Product Portfolio conce-t and uses:
Price miB decisions , Pricing: !b<ectives % Methods : Pricing Policies : )ew -roduct
-ricing strategies: "eacting to com-etitor -rice changes+
/nit 3:
romotion and .istri)ution miC decisions: Promotools: Advertisement:
Ty-es and (m-ortance: Sales Promotion: Ty-es and "elevance: Publicity: once-t and
Significance: Salesmanshi-: Ty-es and Traits: 0udgeting for Promotional eB-enses:
Distribution miB decisions: 6ocal9 )ational9 "egional and =lobal hoices+
/nit 5:
'uppl& c%ain so4t7are "ec%nolog&: 8MS9 TMS9 6MS9 !MS9 8S and
)etwor7 !-timization: Software Evaluations % Selections:6ogistics )etwor7
!-timizations: Trans-ortation routing9 mileage and ma--ing software:"#(D >"adio
#re4uency (dentification? technology: (ntegrated =PS9 8ireless Data and Micro:hi-
Technology System: Trac7ing Technology+
*GG
/nit 6:
"ransport "ec%nolog&: Ad8ances in Shi--ing Technology: #light Technology:
Truc7 Technology , "ail Technology , 0illing Technology: Payment Technology: >(S!
C...?: Total 3uality Management >T3M? and benchmar7ing+
#EFE#E+CE'
Phili- Eotler and Eevin Eeller9 Mar(eting Management, Prentice &all9 /..G
Mullins9 8al7er and 0oyd9 Mar(eting Management: A Strategic Approach9 Mc=raw
&ill9 /..C+
AleBander hernev and Phili- Eotler9 Strategic Mar7eting Management9 0rightstar
Media9 /..C
Jose-h D+ Patton9 <ogistics Technology and Management, Soloman9 *CDG+
Phili- T+ #rohne9 ,uantitative Measurements *or <ogistics, Mc=raw &ill9 /..H
*GH
3.5. ,#(="H MA+A,EME+"
/nit *:
'ine7s o4 ,ro7t%: Defining =rowth and =rowth Management: !verview of
=rowth Management SIX-S Process: Sinews9 Strategy9 Staging9 Synchronizing9
Securing and Sustenance: 'ine7s: (dentifying =rowth !--ortunities , Entry
Enticements and 0arriers: om-etition and oo-eration: reativity and Engagement:
Prioritizing =rowth: Develo-ing a =rowth Pro-osition and Plan: 0uilding u- the
=rowth sinews: #ine:8are9 Soft:8are and &ard:8are: =rowth -ro-ellers and
escalators: "einventing the #uture+
/nit 0:
'trategi2ing ,ro7t%: Strategic thrusts for =rowth: Impro8ement 'trategies
>Synergy and ;alue chain based?: ;ertical growth9 &orizontal growth >related growth
and unrelated growth?9 Evolutionary growth and ontinuous growth9 !rganic growth:
9enture 'trategies: Disru-tive ;entures and (nnovation Strategies: "evolutionary
growth9 Discontinuous growth9 and Ac4uired growth: 0lue !cean Strategy: AnsoffFs
model: McEinsey model: S8!TIT!8S model: 1 6evels of Enter-rise Strategies for
growth: Porters =eneric om-etitive Strategies: C%oosing t%e strategic gro7t%
c%oice: onsiderations of (nternal and EBternal #actors+
/nit 1:
'taging ,ro7t%: !rganizing for =rowth: (nertia Esca-e: Activation of
growth: 8ell thought out im-lementation -lan: om-etitive com-ensation -rograms:
Su--ortive organization culture: Strategic core com-etencies in -lace: #re4uent9 two:
way communications: Strategic staffing -lan: Efficient decision:ma7ing -rocess: #ull
delegation and accountability: Team based environment: Performance management
-rogram: hange management tools in -lace: Su--ortive systems and -rocesses:
Em-loyee develo-ment -lans: Succession -lan , 8arding off !rganization from signs
of Slowing and 6osing: "esources for =rowth: Mentor for =rowth >M2=?: =etting
focus and balance: Monitoring growth+
/nit 3:
'&nc%roni2ing 4or ,ro7t%: Synchronized Efforts : Directing the =rowth
"esource miB , =reinerFs model of rises (nduced =rowth: Managing =rowth fatigue:
once-t and !vercoming the same: : Managing the momentum of growth: Steady and
S-eed , Alert and Advancing: &igh =rowth "oad Ma-+
/nit 5 :
*GD
'ecuring ,ro7t% in e8er& domain: Product % 0rand domain9 Mar7et %
om-etition domain9 Assets % a-acity domain9 #inance % Profitability domain9
)etwor7s % "elationshi- domain9 =eogra-hy % S-read domain and Peo-le %
!rganizational domain: &andling un:sought conse4uences of growth: Turning "is7s
into !--ortunities+
/nit 6:
'ustaining ,ro7t%: Efficiency (m-rovement: Effectiveness Enhancement:
EBcellence Management: ontinuous (nnovation: Eaizen and "adical (nnovation:
&arnessing Diversity: "a-id =rowth Strategies: Managing "a-id =rowth: Passion for
=rowth+
#EFE#E+CE'
*1+ hristo-her Meyer9 .elentless Gro"th, #ree Press9 *CCH+
*2+ "obert Slater9 Jac7 8elch and the =E 8ay: Management +nsights and
<eadership, *CCC+
*5+ "ichard 6eifer9 et al9 .adical +nnovation, &0P9 /...+
*G+ Peter S Pande9 : Sigma 'ay9 Mc=raw &ill9 /...+
*H+ 0 Tuc7er % 0 Tuc7er9 )riving Gro"th Through +nnovation9 0errett:Eoehler9
/../+
*D+ Jac7 Trout % Steve "iv7in9 )i**erentiate or )ie9 John 8iley and Sons9 /..D
*C+ "am haran and )oel+ M+ Tich, &very #usiness is a Gro"th #usiness, Three
"ivers Press9 /...+
/.+ Jennings % &aughton9 +tDs not #+G and eats SMA<<333 itDs FAST that eats S<O'9
&ar-er9 /../+
/*+ Andrew 6ester9 Gro"th Management: T"o !ats Are #etter Than One9
MacMillan9 /..C
//+ #eigenbaum9 A ;A #eigenbaum9 D+ S9 The po"er o* management innovation :
Mc=raw:&ill9 /..C
/1+ Timothy =eorge Eotnour9 Trans*orming Organiations, " Press /..C+
/2+ "odol-he Durand9 Organiational evolution and strategic management, Sage9
/..G
*GC
Course : MBA (Corporate Management)
Pattern : Semester System
Mode : Distance Education
Duration : Two years
Eligi)ilit& : An& degree 4rom a recognised /ni8ersit&
Medium : English
!U"SES !# STUD$ A)D S&EME !# E'AM()AT(!)S
'u)!ect
Code
Title "otal
Marks
III 'EME'"E#
1+1 om-any 6aw and Practice *..
1+2 =lobal 0usiness % M)s *..
1+5 Securities 6aws and #inancial Mar7ets *..
(; SEMESTE"
2+* or-orate Social "es-onsibilities and Ethics *..
2+/ or-orate #inance and TaB Management *..
2+1 !r-orate =overnance *..
2+2 !r-orate Audit and om-liance Management *..
2+5 !r-orate "estructuring *..
Total 0AAA
*H.
3.3. COMPANY LAW AND PRACTICE
*H*
/+I" *:
Meaning and C%aracteristics: om-any 6aw Administration ,
lassification of om-anies , 6ifting the cor-orate veil+ Memorandum of
Association , ontents and Alteration of Memorandum , Doctrine of Ultra
;ires , Articles of Association , ontents and Alteration of Articles ,
onstructive )otice of Articles and Memorandum , Doctrine of (ndoor
Management , Pros-ectus : Definition9 "egistration of Pros-ectus ,
ontents of -ros-ectusA !ffer for sale , Deemed -ros-ectus , Statement in
lieu of -ros-ectus , Misre-resentation in -ros-ectus , 6iability for
Misstatement in -ros-ectus+
/+I" 0:
'%ares and Bond/.e)entures Issues/#edemption: Share ,
Meaning and ty-es, (ssue of shares at -remium9 at discount9 underwriting
commission and bro7erage , Allotment of shares and return of allotment ,
Share warrants , #orfeiture and surrender of shares , #urther issue of
shares and bonus issues , "edem-tion of redeemable -reference shares ,
Alteration of ca-ital , "eduction of ca-ital , Mode of obtaining
membershi- , essation of members , "ights and liabilities of members ,
Annual return : Debenture: Einds of debentures , (ssue9 redem-tion and
conversion of debentures , "egister of debenture holders+
/+I" 1:
Management: Director , Share 4ualifications , Dis4ualifications of
a director , ;acation of office , A--ointment of directors , "emoval and
resignation , Power9 duties and liabilities of directors , 6oan to directors ,
&olding office or -lace of -rofit , Managing Director , A--ointment ,
Managerial remuneration +
/+I" 3:
Meetings: =eneral Meetings of shareholders , Statutory meetings ,
Annual general meeting , EBtra:ordinary meeting and lass meeting ,
Meetings of the 0oard of Directors , "e4uisites of a valid meeting ,
)otice , Agenda , 3uorum , hairman , Minutes , ProBies , ;oting ,
Poll and resolution+
*H/
/+I" 5:
Corporate Accounta)ilit&: Accounts and Audit , 3uarterly
"e-orting9 Annual "e-orting and Segmental "e-orting: Statutory boo7s:
Disclosure -ractices , A--ointment9 resignation9 removal of auditors ,
"ights9 duties and liabilities of auditors , Profits and dividends , Divisible
-rofits+
/+I" 6:
Ma!orit& o7ers and Minorit& #ig%ts: 6aw relating to ma<ority -owers and
minority rights , Shareholder remedies , Prevention of o--ression and mismanagement
: or-orate colla-se , 8inding u- , necessity9 ty-es9 -rocess of winding u- , "ole of
li4uidators , onse4uences of winding u-+
#EFE#E+CE'
*+ "amaiah9 $ompanies Act, 6eBis )eBis9 /.**+
/+ Ea-oor ) D9 &lements o* $ompany <a", Sultan hand and Sons9 /..C
1+ =hosh P E % 0alachandran ;9 $ompany <a" and Practice, Sultan hand9 /..C+
2+ (S( Study Material on $ompany <a"+
5+ Ma<umadar9 $ompany <a"9 TaBman Publications9 )ew Delhi9 /..D+
G+ Sen =u-ta 0 E9 $ompany <a"9 Eastern 6aw 0oo7 &ouse9 Eol7ata+
*H1
1+2 =6!0A6 0US()ESS % M)s
4%+T 0
International Business En8ironment and E44ect: (nternational business , An
overview , once-t of international business , lassification of international business
, #actors influencing international business , Economic and -olicy environment ,
"egulation of international business , #oreign Direct (nvestment , #oreign Portfolio
(nvestment , #oreign Technology Transfer: =lobal Economic (ntegration9 Trade and
=lobal Develo-ment , =lobal Meltdown and o-ing with ontagion Effect+
4%+T 5
+nternational Trade Procedure and Facilitation: E9port-I!port Proc$ur -
offr an$ rcipt of or$rs - S+ip!nt proc$ur - :an)ing Proc$ur- E9port
&ocu!ntation - Fra!*or) - Stan$ar$i;$ pr-s+ip!nt E9port &ocu!nts -
Co!!rcia% an$ Rgu%ator1 &ocu!nts - E9port cr$it instru!nts an$ proc$urs:
Lttrs of cr$it an$ t1ps - &ocu!nts r<uir$ for 9port cr$it- E9port cr$it
insuranc - Sr2ics of E9port Cr$it an$ 'uarant Corporation in 9port cr$it
insuranc - Spcific Po%ic1 an$ S!a%% E9portrs Po%ic1 - 'uarants - Proc$ur
for a2ai%ing cr$it insuranc an$ ncssar1 $ocu!nts.
/+I" 1
Multinational Corporations (M+Cs): once-t9 strategy and organization ,
#oreign direct (nvestment >#D(? and M)s: once-t9 Theories : )eed : #actors
influencing #D( , #D( and Technology Transfer by M)s: Evaluation of #D( , AP;
and (nternational ("" : =lobal Trend : (ndian efforts to attract #D( and Trends+
4%+T 8
M%$s and +ndian $ompanies: Contours an$ cons<uncs of co!ptition-
0rgu!nts of L2% P%a1ing fi%$ - For!s of Forign Co%%a(orations - Stratgic
0%%ianc- Stratgic 0c<uisition- Stratgic Sa%- Stratgic 3rgr - ,oint #nturs 7
Ngotiating forign co%%a(orations- Rstricti2 c%auss in t+ forign co%%a(oration6
*H2
=oint 2ntur 7 UN Co$ of con$uct of transfr of tc+no%og1 7 In$ian =oint 2nturs
a(roa$.
4%+T 9
'orld Trade Organiation and .egional Trade #loc(s: 4rigin an$ 'oa%s-
Structur" functions an$ aras of oprations 78or%$ Tra$ 4rgani;ation an$ '%o(a%
Tra$" '%o(a% In2st!nt an$ '%o(a% &2%op!nt 7 8T4 an$ &isput stt%!nt
un$r 8T4 7 0nti-$u!ping $utis 7 Countr2ai%ing $utis 7 En2iron!nta% aspcts
in intrnationa% tra$ 7 Tra$ r%at$ aspcts of int%%ctua% proprt1 rig+ts 7
Co!ptition an$ tra$ in sr2ics- Rgiona% Tra$ 0ssociations 7 N0FT0" Europan
Union" S0PT0 an$ 0SE0N- 8T4 #s Rgiona% :%oc)s.
4%+T :
Multilateral +nstitutions: 8or%$ :an): Functions an$ Contri(ution to '%o(a%
:usinss 7 I3F: 4rgani;ation an$ Contri(ution to '%o(a% :usinss 7 Intrnationa%
Financ Corporation an$ '%o(a% Pri2at Sctor &2%op!nt 7 3u%ti%atra%
In2st!nt 'uarant 0gnc1 an$ '%o(a% In2st!nt 7 Intrnationa% &2%op!nt
0ssociation an$ &2%op!nt of Lss &2%op$ Nations- Intrnationa% co!!rcia%
ar(itration an$ Stt%!nt of Intrnationa% Co!!rcia% &isputs 7 8or%$
Int%%ctua% Proprt1 4rgani;ation an$ '%o(a% Inno2ations.
#EFE#E+CE'
03 "ugman9 ollinson9+ &odgetts9 +nternational #usiness9 Prentice &all9 /..G+
53 #red 6uthans and P+ Doh9 +nternational Management, Mc=raw &ill9 /..D
73 !ded Shen7ar9 $adong 6uo9 +nternational #usiness, Sage Publications9 (nc9 /..H+
83 Al7hafa<i A+#9 $ompetitive Global Management: Principles and Strategies+
93 Tha7ur D9 +nternational #usiness *or Third 'orld $ountries+
:3 Devendra Tha7ur9 Globaliation and +nternational #usiness+
;3 Michael E+ Porter9 $ompetitive Advantage o* %ations9 #ree Press9
23 Trilo7 ) Sindhwani9 The Global #usiness Game: A Strategic Perspective+
13 #rancis herunilam9 Global #usiness &nvironment
*H5
1.5. 'EC/#I"IE' $A=' A+. FI+A+CIA$ MA#EE"'
/+I" *:
Financial '&stem: once-t and onstituents of financial system: Significance
and growth of financial mar7ets in (ndia , #inancial reforms and -resent scenario ,
!verview of "egulatory authorities governing financial mar7et , Sub:sets of #inancial
Mar7et: Money Mar7et: a-ital Mar7et , #oreign EBchange Mar7et :Significance and
#unctions: a-ital mar7et vis:Q:vis money mar7et+
/+I" 0:
Market pla&ers: (nvestors9 om-anies9 (ntermediaries and "egulators , Ty-es
of (nvestors and Services )eeded , om-anies as service -roviders and benefiters of
financial mar7et: Ty-es of (ntermediaries in financial mar7et and functions:
"egulators: SE0( and "0(: #unctions and -owers ,An overview of (nternational
a-ital Mar7et+
/+I" 1 :
Capital market instruments: E4uity9 -reference shares9 debentures9 sweat
e4uity shares9 non:voting shares , )ew instruments of ca-ital mar7et , Pure9 hybrid
and derivatives9 =lobal De-ository "ecei-ts9 American De-ository "ecei-ts9 Money
Mar7et (nstruments9 Treasury 0ills9 ommercial 0ills9 ertificate of De-osits , redit
"ating and Evaluation of "is7 , once-ts9 Sco-e and Significance , 0enefits to
(nvestors , regulatory framewor7 , redit rating agencies in (ndia: Processes of "ating
methodologies for various instruments , Evaluation of ris7+
/+I" 3:
rimar& Market: Meaning significance and sco-e , Develo-ments in -rimary
mar7et , (P! and SP! , Process of floatation , "oad:show9 0oo7 building and =reen
shoe o-tions: "ole and #unctions of (ntermediary agencies and institutions involved in
-rimary mar7et: Merchant 0an7ers9 "egistrars9 Underwriters9 0an7ers to (ssue9
Portfolio Managers , Debenture Trustees: "ole9 "egulations and ode of onduct
#ramed 0y SE0(+
/+I" 5:
'econdar& Market: Meaning9 significance9 functions and sco-e of secondary
mar7et , #unctions and significance of stoc7 eBchanges: "egulatory framewor7 and
control , Secondary mar7et intermediaries , Stoc7 bro7ers9 sub:bro7ers9 advisors9 their
rules9 regulations and code of conduct framed by SE0(9 Electronic trading in securities+
*HG
/+I" 6:
Mutual Funds and ECc%ange "raded Funds: )ature9 Ty-es and "is7:return
as-ects of Mutual #unds and EBchange Traded #unds: Performance evaluation , SE0(
and "0( regulations for mutual funds and eBchange traded funds
#EFE#E+CE'
03 0ala7rishnan % )arta S S9 Securities Mar(et in +ndia3
53 Machiara<u & "9 Merchant #an(ing, )ew Age (nternational9 /..C+
73 =ordon % )atara<an9 Financial Services, !imalaya, 56063
83 Aggarwal % Aggarwal9 $oncise $oncept on Securities <a"s and $ompliances9
"el+ Pub+ /.*.+
93 (S( Study Material9 Securities <a"s and .egulation o* Financial Mar(ets+
*HH
3.*. C(#(#A"E '(CIA$ #E'(+'IBI$I"B A+. E"HIC'
/nit *:
Corporate 'ocial #esponsi)ilit& Concerns: 0usiness and Society: The
Symbiotic "elationshi-: )eed for Monitoring 0usiness "es-onsibility to society:
Abuse of Power and Absence of "egulations , Environmental Degradations and no
care attitude of businesses: hild labour and 0usiness insensitivity , or-orate
Es-ionage and orru-tion: TaB Evasion9 Mar7et Mani-ulation9 8indow Dressing9
(nsider Trading9 Transfer Pricing and #raudulent Practices harming consumers: Moral
olla-se and =overnance Deficit+
/nit 0:
Corporate 'ocial #esponsi)ilit& +eed: "elationshi- between business and
Society , )eed for social "es-onsibility , )ature and assum-tions of social
res-onsibility , Dimensions of social "es-onsibility , Myths and reality of or-orate
Social "es-onsibility ,Arguments for and against Social "es-onsibility of 0usiness :
Social Accountability , social res-onsibility tools , Social Accounting Social Audit+
/nit 1:
Corporate 'ocial #esponsi)ilit& Approac%es: A--roaches to S" ,
or-orate Social Accountability : Economic issues of S" , 6egislations governing
S" : (ndian EBam-les , or-orate Social "e-orting , ontribution of )=!s to S"
, or-orate =overnance and or-orate Social res-onsibility , or-orate Social
Accountability , S" ;oluntary =uidelines9 /..C: #ulfillment 6evels of S"+
/nit 3:
Business Et%ics: Meaning , !b<ectives of ethics , 0usiness ethics , 0usiness
ethics and -rofits , )ature and Ethical need for 0usiness Ethics , haracteristics of
business ethics , Arguments for and against business ethics , 0usiness ethics as a field
of study : or-orate corru-tion , Abuse of -ower by cor-orate: Areas and Abetments
for abuse , Ethical Decay and =overnance Dilution , onse4uences+
/nit 5:
Indian Et%os 4or Management: , 0asic Princi-les of Management as -er
ancient (ndian wisdom and insight , 8or7 life in (ndian -hiloso-hy , (ndian ethos for
the wor7 life , (ndian values for the wor7 -lace , "es-ect for elders , "es-ect for
hierarchy and status , "ights and duties , 3uality of wor7 life in (ndian -hiloso-hy and
status , "ights and duties , 3uality of wor7 life in (ndian -hiloso-hy , ode of
conduct for cor-orates+
*HD
/nit 6 :
9alue (riented Holistic Management : (m-ortance of character , values ,
wholeness , =oodness , ourage , Self disci-line , 6iving by inner truth , Dharma of
organization I management , ;alue driven management , EB-loitation of nature , Man
machine e4uation , (ndian culture and wisdom ethical I s-iritual values , Management
effectiveness based on values , )eed of value based holistic in Management in (ndia+
#EFE#E+CE'
*+ 6arue Tone &osmer and 6a "ue &osmer9 The &thics in Management, (rwin9
/../
/+ )aresh 0 Shah9 >alues H &thics in Management ? .elevance / Application3
1+ Sherle7ar9 &thics in Management, &imalaya9 /..D
2+ David Murray9 &thics in Management9 rest Pub+/..*+
5+ Marianne M+ Jennings9 $ases in #usiness &thics9 Delhi: engage 6earning
(ndia+
G+ 0alachandran % handrase7aran9 $orporate Governance / Social
.esponsibility9 Prentice &all9 /.*.+
H+ Manna S % ha7raborti S9 >alues and &thics in #usiness and Pro*ession9 P&(9
/.*.+
D+ Murthy9 S;9 0usiness Ethics: TeBt and ases9 &imalaya Publishing house9
Mumbai9 /..G+
*HC
4.2. Corporate Fia!e a" Ta# Maa$e%et
/+I" *
Financial Management: once-t9 nature9 evaluation and significance ,
#inance #unctions: Managerial and o-erative , (nvestment #unction: Meaning and
sco-e , #inancing #unction: Meaning and sco-e , Dividend function , "is7 return
trade off , #inancial -lanning: =lobal financial environment: #inance and TaB
Management )eBus: TaB Avoidance and TaB evasion: TaB incentive and business
decisions+
/+I" 0
$ong;term Capital #esources: E4uity and debt sources , E4uity share9
-reference shares and debentures as sources of long:term ca-ital , 0ridge finance9 loan
syndication9 0oo7 building , 0orrowings from the term lending institutions and
(nternational ca-ital mar7et: TaB considerations in #inancing decision areas:
/+I" 1
Cost o4 Capital and .eterminants o4 capital structure: once-t of cost of
ca-ital: ost of debt9 e4uity9 -reference share ca-ital9 retaining earning , 8eighted
average cost: om-utation of overall cost of ca-ital: TaB and cost of ca-ital: a-ital
structure: once-t and Ty-es: !-timum ca-ital structure , Theories of ca-ital structure
,)et income and net o-erative income theories , M+M+ theory , Traditional theory ,
Their assum-tions , Significance and limitations , #inancial leverage o-erating
leverage , ombined leverage , E0(T ,EPS Analysis: TaB9 a-ital structure and ;alue
neBus+
/+I" 3
Capital )udgeting: Meaning9 )ature and Ty-es of a-ital investment:
Methods of a--raisal under certainty conditions: P0P9 A""9 ("" and )P; techni4ues:
Uncertainty and "is7 models: Simulation Analysis: Sensitivity analysis: Decision tree
analysis: ertainty e4uivalent and ris7:ad<usted return measures: TaB considerations in
(nvestment decisions ost of ca-ital and (nvestment Decisions: 6easing ;s+
(nvestment: Evaluation and TaB im-lications+
*D.
/+I" 5
=orking Capital: once-t and ty-es , Determinants , #inancing a--roaches
, onservative , Aggressive and hedging a--roaches , Sources of wor7ing ca-ital
finance , 8or7ing ca-ital financing by commercial ban7s , Ty-es of assistance ,
(nventory Management under conditions of certainty and uncertainty: redit
Management and evaluation alternative credit variables: ash and li4uidity
management: Methods and #unctions: TaB considerations in "emittances and
Purchases+
/+I" 6
.i8idend "%eories: ;aluation under =ordon and 8alter theories , Dividend
irrelevance under M+M+ theory , Assum-tions , 6imitations , Dividend Policy:
Different -olicies and -ractices , #actors affecting dividend decision , TaB
considerations in dividend decision when taB is levied at the hands of com-anies and
reci-ients+
#EFE#E+CE'
23 0righam and Ehrhardt9 Financial Management: Theory / Practice9 Thomson !)E9
/.*.
13 0righam and &ouston9 Fundamentals o* Financial Management, Thomson !)E9
/..C+
063 ;an &orne: Fundamentals o* Financial Management9 Prentice &all9 /..D
003 Jeff Madura9 +nternational Financial Management, South:8estern ollege Pub+9
/.*.
053 Prasanna handra9 Financial Management9 /..D+
073 Ehan and Jain9 Financial Management, /..C
083 Pandey ( M9 Financial Management9 566;3
*D*
3.1. C(#(#A"E ,(9E#+A+CE
/nit *:
Corporate ,o8ernance , Meaning , )ature and Evolution of or-orate
=overnance : need , ob<ectives , or-orate =overnance Models , #eatures
conse4uences of mis:governance , need for voluntary com-liance beyond regulations ,
"e4uirements to strengthen or-orate =overnance , Sustainability and or-orate
=overnance: Po-ularly es-oused -rinci-les of cor-orate governance+
/nit 0:
,o8ernance .e4icit in Corporates: Princi-al:Agent Problem: Ma<or
controlling interest and mal:governance for -ersonal gain or cor-orate window:
dressing: reative accounting: or-orate scandals: Ty-es and EBam-les: 6essons :
Sarbanes:!Bley Act in /../ of USA: "ole of Auditors under scan+
/nit 1:
#egulation: 6egal environment , =eneral: odes and guidelines: Parties to
cor-orate governance: !wnershi- structures and elements9 #amily ownershi- and
(nstitutional investors: Mechanisms and controls: (nternal measures: Monitoring the
0oard9 (nternal chec7s and audit9 6imits on EBecutive salary and 0alance of Power:
EBternal cor-orate governance controls: om-etition9 Media9 =overnment9 Ta7e:over
threats9 Accounting standards and 6abour Unions: Systemic -roblems of cor-orate
governance+
/nit 3
Board o4 .irectors , om-osition of the 0oard , 0oard structure , 0uilding
res-onsive boards : Selection of Members of the 0oard , Duties and "es-onsibilities of
the 0oard , functions , Management of the 0oard , Ethical and -rofessional standards
of (ndividual Directors: =overnance and "ole of different ty-es of Directors , (nside
Directors , !utside Directors , )ominee Directors , EBtended role of )ominee
directors in ensuring governance greatness: Professional Directors , Managing Director
, (nde-endent Directors , "ole and functions ,
/nit 5:
C%airman o4 t%e Board and Board E44icienc&: #unctions and
"es-onsibilities of hairman of the or-oration: ;arious ommittees on or-orate
=overnance , lause 2C of 6isting Agreement , #eatures : Mandatory and )on
Mandatory disclosures: E! , "es-onsibilities , "ole of SE0( in or-orate
=overnance , Audit ommittees , #unctions: Effectives of the 0oard , Evaluation of
the 0oard , Effectiveness of the 0oard , Parameters <udging the board effectiveness ,
*D/
(nternal control system and ris7 management: or-orate =overnance Award by (S(:
riteria for Award+
/nit 6:
Corporate ,o8ernance ractices: or-orate social Entre-reneurshi- ,
or-orate Social "es-onsibility: or-orate Trans-arency: or-orate =overnance (n
ban7ing and insurance sector , =overnance in Public Sector ;s Private Sector ,
urrent Practices , (ssues and hallenges+
#EFE#E+CE'
*+ =o-alswamy+ )9 $orporate Governance9 The )ew Paradigm9 8heeler
Publishers9 /..5
/+ Mon7s9 "obert+ A+=+9 $orporate Governance9 0lac7well Publishing om-any9
/..1+
1+ $orporate Governance9 (S( Publication9 6odi "oad9 )ew Delhi+
2+ $orporate Governance, &thics and sustainable )evelopment9 (S( ourse
Material+
5+ 0alachandran and handrase7aran9 $orporate Governance and Social
.esponsibilities9 Prentice &all of (ndia9 /.*.
G+ Singh S9 $orporate Governance9 EBcel 0oo7s9 /..G
H+ 8alter Effross9 $orporate Governance: Principles / Practices9 As-en9 /..C+
*D1
3.3. C(#(#A"E A/.I" A+. C(M$IA+CE MA+A,EME+"
/+I" *
Auditing "&pes: )ature and sco-e of auditing , Auditing techni4ues and
-ractices , =enerally acce-table auditing standards , Accreditation services : (nternal
chec7 and (nternal control: Audit Plan: !-erational Audit: Analytical Procedures:
Ty-es of Audit: (nternal and EBternal audits: #inancial Audit: Management Audit:
ost Audit: Statutory audit: or-orate audit: Auditing 4uality needs enhancements+
/+I" 0
Compliance Management: once-t and significance , Systems a--roach in
com-liance management , Process of establishment of com-liance management
system: ertification9 Due diligence and Signing: Meaning and sco-e of certification ,
Due diligence and signing of various documents under cor-orate and security laws
including signing of declaration with res-ect to incor-oration of com-anies and
commencement of 0usiness , Signing of Annual returns , ertification under buy bac7
of securities rules : ertification of occasion of transfer of deeds
/+I" 1
'ecretarial Audit , )eed ob<ectives and sco-e , Secretarial Audit Process:
Periodicity and format9 hec7list under various or-orate 6aws % Share transfer audit:
Secretarial Audit of "egistrar and Transfer Agents >"TAs?+
/+I" 3
Compliance Certi4icate: once-t and deed9 A--raisal of secretarial
com-liances , S-ecimen com-liance ertificate , Securities management and
com-liances: Meaning9 )eed and Sco-e , Mechanism for self regulations+
/+I" 5
.ue diligence o4 re;capital issue 7ork: A--raisal of documents relating to
issue of ca-ital viz+ -ros-ectus9 6etter of offer and other documents to be filed with
securities and EBchange 0oard of (ndia , "egistrar of com-anies , Stoc7 EBchange and
other authorities , Ensuring com-liance of listing and other re4uirements , (nsider
Trading , Prevention of #raudulent Practices+
*D2
/+I" 6
.ue diligences o4 ost capital issue 7ork: A--roval of -ost ca-ital issue
com-liances including dis-atch of refund order I ertificate to investors , #iling
com-liance certificate with SE0( and other authorities , Ensuring com-liance of listing
=uidelines+
#EFE#E+CE'
*+ ;+ Sitha-athy % "amadevi "+ ($E"9 $orporate Governance Practice /
Procedure9 /..G+
/+ Pra7ash Pandya % "+ 0ala7rishnan9 $ompliance Guide to $orporate
Governance >with chec7 lists s-ecimen I formats? 9 /..G
1+ )avin handra Joshi9 $orporate Management+
2+ 0alachandran and "avichandran9 Secretarial Securities and Management Audit9
0harat 6aw &ouse9 )ew Delhi+
5+ Jill =ilbert 8elyto79 Sarbanes-O=ley9 Dummies9 /..G+
*D5
3.5. C(#(#A"E #E'"#/C"/#I+,
/+I" *:
Introduction
Meaning of cor-orate restructuring , )eed9 sco-e and modes of restructuring , =lobal
scenario , )ational scenario , Strategic -lanning , om-etitive advantage and core
com-etence , Strategy formulation , "outes for eBecuting strategy , Start u-9 mergers9
ac4uisitions9 ta7eovers9 disinvestments and strategic alliances+
/+I" 0:
Mergers and Amalgamations
once-t need and reasons , 6egal as-ects , Procedural as-ects relating to commencing
of meetings and -resentation of -etition including documentation+
/+I" 1:
"akeo8ers
Meaning and conce-t , Ty-es of ta7eovers , 6egal as-ects , Securities and EBchange
0oard of (ndia ta7eover regulations , Ta7eover ode , Procedural as-ects , Economic
as-ects , #inancial as-ects , Payment of consideration , 0ail out ta7eovers , Ta7eover
of sic7 units+
/+I" 3:
.emergers : #e8erse mergers
or-orate Demergers I S-lits and Divisions and Post Merger "e:!rganization:
Difference between demergers and reconstruction modes of demerger , 0y agreement9
under scheme of arrangement9 by voluntary winding u- , TaB as-ects , TaB reliefs ,
(ndian scenario , "everse mergers+
/+I" 5:
ost Merger #e;organi2ation
Accom-lishment of ob<ectives , riteria of success , Profitability , =ains to -ost
merger valuation , Measuring -ost merger efficiency , #actors in -ost merger re:
organization+
*DG
/+I" 6:
Financial #estructuring
0uy:bac7 of shares , once-t and necessity , Securities and EBchange 0oard of (ndia
guidelines , =overnmentFs guidelines , Procedure and -ractice for buy:bac7 of shares+
#EFE#E+CE'
03 #red 8eston9 Mitchell and Mulherin9 Ta(eovers, .estructuring, and $orporate
Governance9 Prentice &all9 /..1+
53 #red 8eston J9 Ewang S hmg % Susan E &oag9 Merger, .estructuring and
$orporate $ontrol3
73 ;erma J 9 or-orate Mergers9 Amalgamations and Ta(eovers9 Jain boo7 de-ot9
/..D+
83 Machiara<u & "9 Merchant #an(ing9 )ew Age (nternational9 /..C+
93 (S( Study Material9 $orporate .estructuring: 6aw and Practice+
Patric7 A+ =aughan9 Mergers9 Ac-uisitions, and $orporate .estructurings 8iley9 /..H+
*DH
Course : MBA (MarketingManagement)
Pattern : Semester System
Mode : Distance Education
Duration : Two years
Eligi)ilit& : An& degree 4rom a recognised /ni8ersit&
Medium : English
!U"SES !# STUD$ A)D S&EME !# E'AM()AT(!)S
'u)!ect
Code
Title "otal
Marks
III 'EME'"E#
1+1 Mar7eting of Services *..
1+2 Promotional Management *..
1+5 Product Management *..
(; SEMESTE"
2+* (nternational Mar7eting *..
2+/ 6ogistics Mar7eting and Technology *..
2+1 3uality Management *..
2+2 Strategic "etail Management *..
2+5 =rowth Management *..
Total 0AAA
*DD
3.3 MAR&ETIN' OF (ER)ICE(
4%+T 0
'er8ices: once-t of Services: Definition9 characteristics9 classification ,
Service ;s Product , Essentials of Service Mar7eting: Services Mar7et Segmentation:
Meaning , Process , 0ases and -ur-ose of mar7et segmentation: ;ision and Mission in
Service Mar7eting , Service Mar7eting -lanning -rocess+
4%+T 5
'er8ices ositioning and .i44erentiation: Evolution of -ositioning ,
Positioning and services , 6evels of -ositioning , Process of -ositioning , (m-ortance
of -ositioning: onsiderations in Positioning , "e:-ositioning+
4%+T 7
'er8ices Marketing MiC: Mar7eting miB elements , The HPs: Service Product
, Pricing the service , Service location and channels , Promotion and communication
of services , Processes , Physical evidence , Develo-ing a mar7eting miB strategy:
Mar7eting strategy formulation , "esource allocation and monitoring , Mar7eting
-lanning and services+
4%+T 8
Customer;4ocused 'er8ices: ustomer EB-ectations of service -roduct:
Service 4uality and mar7eting , (ntangibles in (ntangibles: (m-roving service 4uality ,
ustomer retention : "elationshi- Mar7eting in Service Mar7eting+
4%+T 9
ECperiential 'er8ices Marketing: Tourism Service mar7eting , &otel Service
mar7eting ,, &os-ital services mar7eting: Education service mar7eting:
EntertainmentI"ecreational Service Mar7eting+
4%+T :
*DC
Encounter 'er8ices Marketing: 0an7 mar7eting , (nsurance mar7eting ,,
Telecommunication services mar7eting , onsultancy services mar7eting , Trans-ort
Service Mar7eting+
#EFE#E+CE'
*+ 6oveloc79 and 8irtz9 Services Mar(eting9 Prentice &all9 /.*.+
/+ Adrian Payne9 Services Mar(eting9 P&(9 *CC1+
1+ &elen 8oodruffe9 Services Mar(eting9 Macmillan9 *CC5+
2+ Jha S+M9 Services Mar(eting9 &imalaya9 /../+
5+ Sinha P+E and Sahoo S+9 Services Mar(eting9 &imalaya+
G+ "avishan7ar9 Services Mar(eting9 6alvani+
H+ ;alarie @eithaml9 et al9 Services Mar(eting9 Mc=raw hill9 /..2+
*C.
3.4. PROMOTIONAL MANA'EMENT
4%+T 0
(8er8ie7 o4 romotion Management: )eed for Mar7eting Promotion of
Products and Services: Establishing -romotional ob<ectives , Setting the -romotional
budget , Techni4ues used , Promotional decision Different Promo:tools : Promotional
MiB for )ew Products and EBisting Products: !rganizing for Promotion
/+I" 0
Ad8ertising: (m-ortance9 sco-e9 benefits and criticisms , Advertising
ob<ectives , Advertising a--ro-riation , )eed9 methods , Advertising agency ,
#unctions9 client , Agency relationshi-s , (ndian advertising agencies , "ole of
-ersuasion in advertising , o-y Develo-ment : Message strategy develo-ment and
evaluation: Techni4ues used in -roducing advertisement for -rint9 broadcast and media+
4%+T 7
Media Management: Media -lanning and selection , Media strategy , Media
status in (ndia , Media characteristics , Media research , Media 0uying: Measuring
advertising effectiveness:
4%+T 8
u)lic #elations and u)licit& (# :): Public relations , "ole9 ty-es of
-ublics9 -rocess , Tools of -ublic relations , Publicity , (nstitutional advertising ,
Direct mar7eting , (m-ortance9 techni4ues used9 relevance in (ndian conteBt , Event
mar7eting: "ole of P"%P in or-orate (mage 0uilding+
4%+T 9
'ales promotion and ersonal 'elling/'alesmans%ip: once-t and )eed for
Sales -romotion: Distinction between Sales Promotion and Advertisement: Sales
-romotion measures aimed at onsumer9 Trade and Sales #orce -romotion: Personal
selling or Salesmanshi-, haracteristics of Personal selling: Sales force management
, "ecruiting9 Selecting9 Training9 Performance a--raisal , Territory structuring ,
Trends in -ersonal selling+
*C*
4%+T :
romotional rogram E8aluation: om-arison and ontrast of Advertising9
Publicity9 Sales -romotion and Personal selling , Evaluation of Promotional Measures:
0ases for Promotional Evaluation: Process of Evaluation , "egulations of -romotions
, 6egislations9 relevance to society , Social res-onsibility , Promotion and women ,
Promotion and children , Ethics in -romotion+
#EFE#E+CE'
*+ =eorge 0elch and Michael 0elch9 Advertising and Promotion: An +ntegrated
Mar(eting $ommunications Perspective9 Mc=raw:&ill9 /.**+
*+ =ovani et:al9 Promotional Management9 P&(+
/+ "ussell and ;ernill9 Advertising Procedure9 Prentice &all+
1+ hunawala et:al9 Foundation o* Advertising Theory and Practice9 *CC5
2+ Aa7ar9 0atra and Myers9 Advertising Management9 P&(9 /..1+
5+ =elder and 8oodcoc79 Mar(eting / Promotional Strategy, )elson Thornes9 /..1+
G+ James #+ Engel9 et al9 Promotional Strategy: Managing the Mar(eting
$ommunications Process, Mc=raw &ill9 *CC2+
*C/
3.5. PRODUCT MANA'EMENT
4%+T 0
roduct Concept: Product lassification , Product ;s+ Service , Product ;s+
commodity: #inancial Products , Derivative Products: Product line decisions: Product
miB decisions9 Product modification9 Product differentiation9 Product elimination ,
)ew Product Develo-ment: )eed9 ris7s and uncertainty: Product management
organization structure , "ole of -roduct managers+
4%+T 5
+e7 roduct .e8elopment rocess: =eneration of ideas , (dea screening ,
#easibility testing , once-t develo-ment and testing , Designing a new -roduct:
#actors to be considered , Standardization ;s Ada-tation ;s+ Differentiation,
Modular design ,"everse engineering : Mar7eting strategy develo-ment , 0usiness
analysis , Product develo-ment , Test mar7eting , ommercialization , 6aunching ,
Success and #ailures in launches: )ew -roduct success and failures in (ndian conteBt ,
lassification of new -roducts+
4%+T 7
Creati8it& and Inno8ation 4or +.: once-t and ontours of creativity:
Sources of (nnovation: )ew Product ham-ioning:;enture teams in new -roduct
develo-ment >)PD? , !rganization for new -roduct develo-ment , To- management
contribution , HS framewor7 and its use in )PD , Team wor7ing+
4%+T 8
roduct and Branding ositioning: Product Positioning: once-t and
Process : 0randing Positioning: Product 0randing , 0rand eBtension , 0rand valuation
, 0rand image and e4uity , 0rand -ositioning strategies , Pac7aging , Trends in
-ac7aging+
4%+T 9
*C1
roduct $i4e C&cle ($C): Phases of P6 and features thereof: #unctional
Management strategies for different -hases of P6: Strategic intervention for P6
management+
4%+T :
Product 'trateg& and olic&: Product Portfolio Strategy , Product (nvestment
and Divestment strategy: Product -olicy: )ew -roduct develo-ment -olicy: Product
6ine consistency9 #re4uency9 6aunch time and annibalization Mitigation: Product
"esearch , om-onents and areas of -roduct research+
#EFE#E+CE'
*+ rawford and 0enedetto9 %e" Products Management9 Mc=raw:&ill9 /.*.+
/+ Eenneth 0+ Eahn9 The P)MA !andboo( o* %e" Product )evelopment9 8iley9
/..2+
1+ "obert =+ oo-er9 'inning at %e" Products9 0asic 0oo7s9 /..*+
2+ Donald =+ "einertsen9 The Principles o* Product )evelopment Flo", eleritas9
/..C+
5+ "amanu< Ma<umdar9 Product Management in +ndia9 P&(9 /.**
G+ John Star79 Product <i*ecycle Management: S-ringer9 /.**+
H+ !m P Eaushal9 Product Management9 6alvani+
D+ Dave 6ittler9 Mar(eting and Product )evelopment9 Philio Alen+
C+ Subrato Sengu-ta9 #rand Positioning: Strategies *or $ompetitive Advantage9 TM&+
*C2
3.*. I+"E#+A"I(+A$ MA#EE"I+,
/+I" *
Mar7eting once-t and #unctions , Mar7eting Environment and system
, (nternational dimensions of Mar7eting , (nternational Mar7eting A--roaches:
Ethno9 Poly9 "egio and =eo entric a--roaches+
/+I" 0
onsumer 0ehaviour , Theories and Models , onsumer 0ehaviour in
the international conteBt , onsumer Decision ma7ing -rocess+
/+I" 1
Mar7eting MiB , Product MiB , Product strategies , )ew Product
Planning and Develo-ment , Mar7et segmentation , Product -ositioning ,
Product 6ife ycle conce-t in global mar7et conteBt , Product standardisation
;s -roduct ada-tation , )ational vs (nternational Product , Mar7eting of
services , 0rand decisions , Pac7aging+
/+I" 3
Price miB , Pricing decisions , -ricing strategies , dum-ing , internatioal
transfer -ricing , ountertrade , -rice 4uotation , financing and -ayment+
/+I" 5
Promotion miB , Personal selling , -ublicity , sales -romotion ,
!verseas -roduct eBhibitions % trade fairs , Advertising , Advertising media ,
(nternational Advertising+
/+I" 6
Distribution miB , Direct and indirect channels , Ty-es of intermediaries
in the international mar7et , hannel Develo-ment , hannel Ada-tation ,
hannel decisions+
(nternational Mar7eting (nformation System and "esearch+
*C5
#EFE#E+CE':
C+ (nternational Mar7eting9 Analysis % Strategy : Sa7 !n7visit % John J Shaw
*.+ =lobal Mar7eting Management : Eeegan
**+ Mar7eting Analysis9 Planning % ontrol : Phili- Eotler
*/+ #undamentals of Mar7eting : Stanton
*1+ (nternational Mar7eting : Phili- "+ atero
*2+ (nternational Mar7eting : Eir-alani +;+&+
*5+ Mar7eting9 an Environmental a--roach : Eerr9 John+"+ % others+
*G+ Mar7eting in the (nternational Environment : Edward undiff % M+T+ &ilger+
*CG
4.2. *UALITY MANA'EMENT
4%+T 0
<ualit&: Concepts and 'igni4icance: 3uality as customer delight , 3uality
as meeting standards , Actual >s Perceived 4uality , once-t of total 4uality , Design9
in-uts9 -rocess and out-ut , )eed for 4uality , #unction of 4uality , Philoso-hy of
3uality : !ld ;s+ )ew , 3uality as a -roblem9 as a challenge and as a delight, G sigma
conce-t: ontributions of 3uality =urus: Juran9 Deming and rosby+
4%+T 5
'tatistical <ualit& Control: #undamentals9 evolution and ob<ectives ,
Planning for 4uality , 3uality -rocess , Statistical Process ontrol >SP? and
acce-tance sam-ling , 3uality Assurance: ;endor 3uality : @ero Defect
Manufacturing+
4%+T 7
<ualit& Economics: 3uality and ost , 3uality and Productivity: 0enefits of
3uality , om-etition in 3uality , 3uality as a om-etitive Edge: "ole of M)s in
emergence of global 4uality+
4%+T 8
<ualit& '&stems: Total 4uality control system ;s+ Total 4uality management
system , Total 3uality ontrol >T3? in Ja-an9 US9 Euro-e , Elements of T3 , Just
in time9 SP9 4uality circles9 4uality teams: G Sigma 3uality a--roach and -rocess+
4%+T 9
"otal <ualit& Management ("<M): Elements , T3M in global -ers-ective ,
=lobal bench mar7ing , 0usiness -rocess reengineering , =lobal standards , (S! C...
series , Environmental 3S *2...: 3uality manual , 0arriers to T3M+
4%+T :
"otal <ualit& Management and $eaders%ip: (m-lementing T3M , Mar7et
choices , Meeting customer re4uirements , Maintaining com-etitive advantage , ore
com-etence and strategic alliances for ensuring 4uality , 3uality review9 recognition
and reward , 3uality awards: Ja-anese Deming Award9 US Malcolm 0aldrige )ational
3uality Award % (ndian =olden Peacoc7 )ational 3uality Award+
*CH
#EFE#E+CE'
*5+ Armond ;+ #eigerbaum9 Total ,uality $ontrol9 Mc=raw &ill9 /..2+
*G+ "on ollard9 Total ,uality: Success Through People9 Jaico9 /..G+
*H+ Juran9 Planning *or ,uality, The #ree Press9 *CDD
*D+ 8illborn % heng9 Global Management o* ,uality Assurance Systems9 Mc=raw
&ill+
*C+ Townsend % =ebhardt9 $ommit to ,uality9 John 8iley % Sons9 *CC.+
/.+ E+ David S-ong9 The Ma(ing o* a 'orld-$lass Organiation9 AS3 3uality Press9
/..D+
/*+ Suganthi9 69 Samuel9 A Anand9 Total ,uality Management9 Phi 6earning9 /..C+
//+ Patric7 6+ Townsend9 Joan E+ =ebhardt9 !o" Organiations <earn9 AS3 3P9 /..H+
/1+ Joel E+ "oss9 Susan Perry9 Total ,uality Management: St+6ucie Press9 *CDD+
/2+ P+)+ Mu7her<ee9 Total ,uality Management, P&(9 /..G+
/5+ 8illborn % heng9 Global Management o* ,uality Assurance Systems9 Mc=raw
&ill+
/G+ )ancy "+ Tague9 ,uality Toolbo=9 AS3 3uality Press9 /..5+
/H+ =eorge and 8eimers7irch9 Total ,uality Management: /..C
/D+ Pyzde7 and Eeller9 The Si= Sigma !andboo(9 Mc=raw &ill9 /..C
*CD
3.1 $(,I'"IC' MA#EE"I+, A+. "ECH+($(,B
/nit *:
Marketing Concepts : Mar7eting Environment and System :A--roaches to
the study of mar7eting: (ndustrial9 onsumer and Service Mar7eting : Mar7eting MiB:
Mar7eting by 1Pl and 2P6 services+
/nit 0:
/ser Be%a8iour and +et7orking : User Decision Ma7ing -rocess : Mar7et
Segmentation : oncentrated Mar7eting : Differentiated and Undifferentiated
Mar7eting : Service -ositioning : )etwor7ing: )etwor7ing with Shi--ers9
8holesalers and (ndustries: )etwor7ing with 8arehouse service -roviders9 Trans-ort
o-erators+
/nit 1:
roduct and rice miC decisions , 6ine9 "ange and onsistency of >Product?
Service MiB offering : (nnovative -roduct offering : )ew Service Planning and
develo-ment Process : Service 6ife ycle : 0= Product Portfolio conce-t and uses:
Price miB decisions , Pricing: !b<ectives % Methods : Pricing Policies : )ew -roduct
-ricing strategies: "eacting to com-etitor -rice changes+
/nit 3:
romotion and .istri)ution miC decisions: Promotools: Advertisement:
Ty-es and (m-ortance: Sales Promotion: Ty-es and "elevance: Publicity: once-t and
Significance: Salesmanshi-: Ty-es and Traits: 0udgeting for Promotional eB-enses:
Distribution miB decisions: 6ocal9 )ational9 "egional and =lobal hoices+
/nit 5:
'uppl& c%ain so4t7are "ec%nolog&: 8MS9 TMS9 6MS9 !MS9 8S and
)etwor7 !-timization: Software Evaluations % Selections:6ogistics )etwor7
!-timizations: Trans-ortation routing9 mileage and ma--ing software:"#(D >"adio
#re4uency (dentification? technology: (ntegrated =PS9 8ireless Data and Micro:hi-
Technology System: Trac7ing Technology+
*CC
/nit 6:
"ransport "ec%nolog&: Ad8ances in Shi--ing Technology: #light Technology:
Truc7 Technology , "ail Technology , 0illing Technology: Payment Technology: >(S!
C...?: Total 3uality Management >T3M? and benchmar7ing+
#EFE#E+CE'
*+ Phili- Eotler and Eevin Eeller9 Mar(eting Management, Prentice &all9 /..G
/+ Mullins9 8al7er and 0oyd9 Mar(eting Management: A Strategic Approach9
Mc=raw &ill9 /..C+
1+ AleBander hernev and Phili- Eotler9 Strategic Mar7eting Management9 0rightstar
Media9 /..C
2+ Jose-h D+ Patton9 <ogistics Technology and Management, Soloman9 *CDG+
5+ Phili- T+ #rohne9 ,uantitative Measurements *or <ogistics, Mc=raw &ill9 /..H
/..
3.3. '"#A"E,IC #E"AI$ MA+A,EME+"
/+I" *
'trateg& and 'uccess '&m)iosis: once-t of Strategy: )ature and
Significance : Defining strategic intent : Strategic ;ision9 Mission9 !b<ectives9
Structure and Tactics >;M!ST? : Strategic Management Process: Strategic Planning9
Strategic EBecution >Actions % "es-onses? and Strategic ontrol : "elationshi-
between a om-anyFs Strategy and its "etail 0usiness Model: "etail 0usiness Strategy
and Success Symbiotic "elationshi-: "ole of "etail strategists+
/+I" 0
'trateg& Formulation - Anal&sis o4 Factors : (nternal A--raisal , The
internal environment and organizational ca-abilities in various functional areas:
Analysis of Areas of strategic edges: Environmental #actors >PEST6EIPESTE6:
Political9 Economic9 Sociological9 Technological9 6egal9 Environmental? and their
Dynamics : Environmental scanning techni4ues: Methods and techni4ues used for
organizational a--raisal: ;alue chain analysis9 #inancial and non:financial analysis9
0alanced scorecard and 7ey factor rating: Develo-ing Strategic Advantage Profile :
(dentification of ritical Success #actors >S#?: Profiling Strengths9 8ea7nesses9
om-etencies9 Uni4ueness and Success 3uotient as to "etail 0usiness+
/nit 1:
'trategic Anal&sis and c%oice: Strategic Trinity: #unctional9 0usiness and
or-orate 6evel Strategies , #unctional 6evel Strategies: Production9 Mar7eting9
Em-loyee9 #inancial9 (nnovation and 3uality Strategies : 0usiness level strategiesY
PorterFs framewor7 of com-etitive strategies: onditions9 ris7s and benefits of ost
leadershi-9 Differentiation and #ocus strategies: 6ocation and timing tactics: once-t9
(m-ortance9 0uilding and Use of ore om-etence or-orate level strategies::
Stability9 EB-ansion9 "etrenchment and ombination strategies : or-orate
restructuring: Strategic alliances9 ollaborative -artnershi-s9 Mergers and ac4uisition9
Joint ;entures Strategies , !utsourcing Strategies: once-t of Synergy and its
relevance+
/nit 3:
.esign o4 strateg& -Pro<ect life cycle analysis, Portfolio analysis , 0=
MatriB , =eneral Electronic:McEinsey MatriB : &oferFs -roduct mar7et evolution and
Shell Directional -olicy MatriB: Ansoff MatriB: 0owmanFs Strategy loc7 Price:;alue
matriB: 0lue !cean Strategy+
/nit 5:
/.*
#etail strateg&: Strategic o-tions in "etailing: roduct line options: Multi or
limited:line or eBclusives: C%annel options: Direct or indirect models: 'tructural
(ptions: Physical or ;irtual models: ;ertical and 6ateral structures: 'cale (ptions:
&y-er9 Su-er9 Mall9 6arge9 Medium9 Small or Micro models: Brand 'trateg&: Multi
brand ;s single brand: #ranchise ;s !wnershi- strategy: '%op ositioning strateg&:
Managing Uni4ueness and (mage: ,eo strateg&: )ational9 "egional and =lobal
s-read+
/nit 6:
ECecuting and Audit o4 'trateg&: =ood crafting of the strategy ; (nstitutionalizing
the strategy: reating a wor7er:friendly culture: ommunication the Pyramid of
Pur-ose oncisely : or-orate =overnance: SimonsK Seven Strategy 3uestions for
better im-lementation: "esource allocation9 Pro<ects and Procedural issues:
!rganization structure and systems in strategy im-lementation:6eadershi- and
cor-orate culture : Strategic control and o-erational ontrol: !rganizational systems
and Techni4ues of strategic evaluation: evaluating deviations9 challenges of strategy
(m-lementation: "etail Strategy Audit+
#EFE#E+CE'
73 &itt9 (reland and &os7isson9 Strategic Management: $oncepts and $ases:
$ompetitiveness and Globaliation, South:8estern ollege9 /.**
83 Michael E Porter9 $orporate Strategy: $ompetitive Advantage, Free Press, 01123
93 =ree7 8+P and Jauch 6+"+9 #usiness Policy and Strategy Management9 Mc=raw
&ill+
:3 =arth Saloner9 Andrea She-ard %Joel Podolny: Strategic Management
;3 #red David9 Strategic Management: $oncepts and $ases, Prentice !all, 56063
23 @entes9 Morschett9 Elein9 Strategic .etail Management, /..H
13 Jay 0arney9 Gaining and Sustaining $ompetitive Advantage9 Prentice &all9 /.*.+
063 0arney and &esterly9 Strategic Management and $ompetitive Advantage9 Prentice
&all9 /..C+
003 Ea-lan and )orton9 Strategy Maps: $onverting +ntangible Assets into Tangible
Outcomes9 &0P9 /..2+
/./
3.5. ,#(="H MA+A,EME+"
/nit *:
'ine7s o4 ,ro7t%: Defining =rowth and =rowth Management: !verview of
=rowth Management SIX-S Process: Sinews9 Strategy9 Staging9 Synchronizing9
Securing and Sustenance: 'ine7s: (dentifying =rowth !--ortunities , Entry
Enticements and 0arriers: om-etition and oo-eration: reativity and Engagement:
Prioritizing =rowth: Develo-ing a =rowth Pro-osition and Plan: 0uilding u- the
=rowth sinews: #ine:8are9 Soft:8are and &ard:8are: =rowth -ro-ellers and
escalators: "einventing the #uture+
/nit 0:
'trategi2ing ,ro7t%: Strategic thrusts for =rowth: Impro8ement 'trategies
>Synergy and ;alue chain based?: ;ertical growth9 &orizontal growth >related growth
and unrelated growth?9 Evolutionary growth and ontinuous growth9 !rganic growth:
9enture 'trategies: Disru-tive ;entures and (nnovation Strategies: "evolutionary
growth9 Discontinuous growth9 and Ac4uired growth: 0lue !cean Strategy: AnsoffFs
model: McEinsey model: S8!TIT!8S model: 1 6evels of Enter-rise Strategies for
growth: Porters =eneric om-etitive Strategies: C%oosing t%e strategic gro7t%
c%oice: onsiderations of (nternal and EBternal #actors+
/nit 1:
'taging ,ro7t%: !rganizing for =rowth: (nertia Esca-e: Activation of
growth: 8ell thought out im-lementation -lan: om-etitive com-ensation -rograms:
Su--ortive organization culture: Strategic core com-etencies in -lace: #re4uent9 two:
way communications: Strategic staffing -lan: Efficient decision:ma7ing -rocess: #ull
delegation and accountability: Team based environment: Performance management
-rogram: hange management tools in -lace: Su--ortive systems and -rocesses:
Em-loyee develo-ment -lans: Succession -lan , 8arding off !rganization from signs
of Slowing and 6osing: "esources for =rowth: Mentor for =rowth >M2=?: =etting
focus and balance: Monitoring growth+
/nit 3:
'&nc%roni2ing 4or ,ro7t%: Synchronized Efforts : Directing the =rowth
"esource miB , =reinerFs model of rises (nduced =rowth: Managing =rowth fatigue:
once-t and !vercoming the same: : Managing the momentum of growth: Steady and
S-eed , Alert and Advancing: &igh =rowth "oad Ma-+
/nit 5 :
/.1
'ecuring ,ro7t% in e8er& domain: Product % 0rand domain9 Mar7et %
om-etition domain9 Assets % a-acity domain9 #inance % Profitability domain9
)etwor7s % "elationshi- domain9 =eogra-hy % S-read domain and Peo-le %
!rganizational domain: &andling un:sought conse4uences of growth: Turning "is7s
into !--ortunities+
/nit 6:
'ustaining ,ro7t%: Efficiency (m-rovement: Effectiveness Enhancement:
EBcellence Management: ontinuous (nnovation: Eaizen and "adical (nnovation:
&arnessing Diversity: "a-id =rowth Strategies: Managing "a-id =rowth: Passion for
=rowth+
#EFE#E+CE'
/5+ hristo-her Meyer9 .elentless Gro"th, #ree Press9 *CCH+
/G+ "obert Slater9 Jac7 8elch and the =E 8ay: Management +nsights and
<eadership, *CCC+
/H+ "ichard 6eifer9 et al9 .adical +nnovation, &0P9 /...+
/D+ Peter S Pande9 : Sigma 'ay9 Mc=raw &ill9 /...+
/C+ 0 Tuc7er % 0 Tuc7er9 )riving Gro"th Through +nnovation9 0errett:Eoehler9
/../+
1.+ Jac7 Trout % Steve "iv7in9 )i**erentiate or )ie9 John 8iley and Sons9 /..D
1*+ "am haran and )oel+ M+ Tich, &very #usiness is a Gro"th #usiness, Three
"ivers Press9 /...+
1/+ Jennings % &aughton9 +tDs not #+G and eats SMA<<333 itDs FAST that eats S<O'9
&ar-er9 /../+
11+ Andrew 6ester9 Gro"th Management: T"o !ats Are #etter Than One9
MacMillan9 /..C
12+ #eigenbaum9 A ;A #eigenbaum9 D+ S9 The po"er o* management innovation :
Mc=raw:&ill9 /..C
15+ Timothy =eorge Eotnour9 Trans*orming Organiations, " Press /..C+
1G+ "odol-he Durand9 Organiational evolution and strategic management, Sage9
/..G
/.2
Course : MBA (Financial Management)
Pattern : Semester System
Mode : Distance Education
Duration : Two years
Eligi)ilit& : An& degree 4rom a recognised /ni8ersit&
Medium : English
!U"SES !# STUD$ A)D S&EME !# E'AM()AT(!)S
'u)!ect
Code
Title "otal
Marks
III 'EME'"E#
1+1 Management of #uncs *..
1+2 (nvestment Analysis and Portfoilo Management *..
1+5 #inancial Services and (nstitutions *..
(; SEMESTE"
2+* #oreign EBchange Management *..
2+/ Multinational #inancial Management *..
2+1 Pro<ect #inance *..
2+2 (nvestment and Derivatives Mar7et *..
2+5 =rowth Management *..
Total 0AAA
/.5
3.3. MANA'EMENT OF FUND(
4%+T 0
Meaning and importance o4 4unds: once-t of funds: Ty-es and features of
funds: Sources of #unds: Effective Mobilization and allocation of funds ,
onse4uences of mal:mobilization and misallocation of funds ,: !rganizing for funds
management ,"elationshi- with other function , "ole of financial systems in
Mobilization and Allocation , 0arometer of business conditions+
4%+T 5
Considerations in Fund Allocation: Allocation of funds to most -rofitable
o--ortunity , Develo-ment of -rofitable o--ortunity and evaluation: 0usiness
a-italization: Assessment of funds for fiBed assets , "o(9 P0P9 A""9 (""
considerations: considerations of ris7s and uncertainty: a-ital rationing and its im-act
on financial -lanning:Treatment of inflation in ca-ital budgeting+
4%+T 7
Considerations in 4und Mo)ili2ation: a-ital Mar7et conditions: (nterest rate
scenario: =lobal financial contours: ;ariety of (nstruments: ost of floatation: ost of
a-ital: Agency and 0an7ru-tcy costs: EB-licit and (m-licit costs: TaB treatment :
"elationshi- with financial (nstitutions+
4%+T 8
Capital structure .ecisions: Ty-es of ca-ital structures , a-ital structure and
Asset structure match : 6i4uidity9 Solvency9 #leBibility9 ;alue im-act and "is7
considerations : (nterest coverage9 debt ca-acity and Debt service coverage
considerations, 6everage as-ects: Ac4uisition for s-ecific allocation: !-timum ca-ital
structure+
4%+T 9
$easing and 9enture capital: Ty-es of 6easing: !-erating and a-ital 6eases:
Evaluation of cash flows of leasing and buying alternatives: ;enture financing o-tions:
Pros and cons+
/.G
4%+T :
International 4inancing and in8estment: (nternational #inancing E4uity and
Debt instruments: =D"s9 AD"s9 E0s9 #0s9 Syndicated 6oans: #inance from
Multilateral financing institutions: #inancing via M)s: Domestic sources vis:Q:vis
international sources: (nvesting abroad: !--ortunities: onsiderations: "is7:"eturn ,
#oreign currency ris7 management+
#EFE#E+CE'
*+ Eugene #+ 0righam9 Financial Management: Theory and Practice >&arcourt? /..5+
/+ Jeff Madura9 +nternational Financial Management9 South:8estern ollege Pub+9
/.*.+
1+ #+ 0righam and Joel #+ &ouston9 Fundamentals o* Financial Management9
Thomson9 /..C+
2+ Alan + Sha-iro9 Multinational Financial Management9 8iley9 /..D+
5+ Euchal9 S+9 Financial Management9 haitanya9 Allahabad9 *CC/+
G+ Prasanna handra9 Financial Management, /..H+
/.H
3.4. IN)E(TMENT ANALY(I( AND PORTFOLIO MANA'EMENT
4%+T 0
In8estment: (nvestment once-ts and =oals , Ty-es of investment , #inancial
, "eal business , Personal , (nstitutional , om-arison of investments9 s-eculation9
gambling , &edging , once-ts of -ortfolio and -ortfolio management , =oals , "is7
and return trade off , #inancial investment avenues , #iBed income , ;arying income
securities , Derivative (nstruments+
4%+T 5
In8estment Anal&sis: As-ects of Analysis , "eturn analysis , once-ts9
measures and com-utation of return of individual security and -ortfolio , "is7 analysis
, once-ts9 ty-es9 measure9 com-utation of ris7 of individual security and -ortfolio ,
;aluation analysis , Share valuation , 0ond value , Price earnings analysis+
4%+T 7
Approac%es to In8estment Anal&sis: #undamental analysis , once-t and
com-onents , Tools of economy9 industry and com-any analysis , Technical analysis ,
once-t and tools , Assum-tion , Theories , Dow theory , ontrary o-inion , The
confidence indeB9 breadth of mar7et and strength analysis , Moving average analysis ,
hart -atterns+
4%+T 8
ort4olio Construction and C%oice: Mar7owtz diversification , Efficient
frontier , "is7:return indifferent curves , Portfolio choice , Shar-eFs Single and two
factorial models , 6agrange multi-lier method+
4%+T 9
Capital Asset ricing Model: Assum-tions and a--lication , a-ital mar7et
line and security mar7et line , Efficient mar7et hy-otheses , The wea7ly efficient9
semi strongly efficient and strongly efficient mar7et forms , "andom:8al7 theory+
/.D
4%+T :
ort4olio er4ormance: Measures: Shar-e9 Treynor and Jenson , Portfolio
audit and Portfolio revision , )eed and methods , #ormula -lans+
#EFE#E+CE'
*+ Jac7 lar7 #rancis9 Management o* +nvestments9 Mc=raw &ill9 *CC1
/+ #ran7 J+ #abozzi and &arry M+ Mar7owitz9 Theory and Practice o* +nvestment
Management, 8iley9 /.**+
1+ #ran7 E+ "eilly and Eeith + 0rown9 +nvestment Analysis and Port*olio Management9
Thomson9 /..D+
2+ Preeti Singh9 +nvestment Management, &P&9 /..G+
/.C
3.5. FINANCIAL (ER)ICE( AND IN(TITUTION(
4%+T 0
(8er8ie7 o4 Financial 'er8ices and Institutions: once-t of financial
services , Ty-es of #inancial Services: #und "aising9 (nvestment9 Transfer and
onversion services: #inancial (nstitutions: 0an7ing and (nsurance (nstitutions:
"egulatory (nstitutions: entral 0an79 Securities EBchange ommission or 0oard:
(ntermediary (nstitutions:
4%+T 5
+nstrument .ating Services: :on$ Rating: 4(=cti2s 7 3t+o$o%og1- Rating
of So2rign :on$s" Corporat :on$s" Structur$ 4(%igations" an$
Co!!rcia% papr Rating- Rating S1!(o%s an$ significanc- E<uit1
Rating: N$ an$ 3t+o$o%og1- :ig t+r Intrnationa% Rating
Institutions: 3oo$1s" Fitc+ Ratings" an$ Stan$ar$ 5 Poor -S5P.-
In$ian Rating 0gncis: CRISIL" ICR0" C0RE 5 S3ER0: Sr2ics
an$ significanc-
4%+T 7
Capital Issue 'er8ices: 6ead and o:managers to the a-ital (ssue: (ssue
-ricing and -romotion , Disclosure norms , (ssue underwriting ,"oad show: 0oo7:
building: Allotment: =reen:shoe o-tion: SE0( =uidelines for Public issues by )ew
com-anies and eBisting com-anies: SE0( regulations on 6isting9 6ead managers and
Merchant ban7ing functionaries in Public (ssues+
4%+T 8
Stoc( Trading Services: Ro% of Stoc) 9c+angs in Scurit1 pricing
an$ tra$ing- Stoc) Pric in$ics: 3t+o$s of construction- SENSEX
an$ NIFT>- SE:I gui$%ins for 3ar)t Intr!$iaris Rgistration
an$ Supr2ision" 3ar)t Rgu%ation an$ tra$ing in &ri2ati2s an$
N* Pro$ucts - Ro% of :SE" NSE an$ 4TCEI - 4n%in an$ !o(i%
tra$ing.
/*.
4%+T 9
+nvestment Services: 3utua% Fun$ -3F. Sr2ics: Concpt" n$ an$
scop 7 3a=or 3F institutions in In$ia7 Faturs of !a=or t1ps of
3F sc+!s 7 Prfor!anc 7 Portfo%io prfor!anc 2a%uation
!asurs 7 SE:I Rgu%ations rgar$ing !utua% fun$s- Ro% of
0ssociation of 3Fs in In$ia -03FI.- Portfo%io !anag!nt sr2ics
-P3S.: Concpt an$ n$- Sr2ics of Non-(an)ing financia% Sr2ic
Co!panis -N:FC. to in2stors.
4%+T :
Insurance and 4oreign eCc%ange 'er8ices: 0an7ing services: 6ife Policies:
)eed and Ty-es: "ole of 6(9 0an7 o-erated and ma<or (ndustrial houses o-erated
6ife insurance services: once-t of foreign eBchange and rates , Determination of
S-ot9 forward rates: !-tions and #utures mar7ets: #unctions and Significance ,
Services of foreB bro7ers+
#EFE#E+CE'
*+ "aghunathan ;9 Stoc( &=change and +nvestments, TM&9 /..H
/+ Avadhani ;9 Security Mar(et9 &P&9 Mumbai9 /..1
1+ J++;erma9, Manual o* Merchant #an(ing, 0harath Publishing &ouse
2+ Ehan M+$9 Financial Services9 Tata Mc=raw &ill
5+ =urusamy9 S9 Merchant #an(ing and Financial Service9 TM&+
/**
3.*. F(#EI,+ EDCHA+,E MA+A,EME+"
/+I" *
#oreign EBchange: once-t and Significance , #oreign change "ate:
Direct and indirect 4uotations , (nter ban7 and Merchant rates , S-ot rates and
forward rates , T+T+ rates , ross ratesA om-utation , #oreign eBchange
mar7ets , !rganisation of foreB mar7et+
/+I" 0
Determination of EBchange "ate: Purchasing Power Parity theory ,
(nterest rate -arity theory , #low model , Asset mar7et model , #orecasting of
eBchange rates , once-ts of )ominal Effective EBchange "ate and "eal
effective EBchange rate+
/+I" 1
#orward eBchange contracts: Ty-es , #orward eBchange rate com-utation
, #actors affecting forward rates , EBtension and cancellation of forward
contracts , o-tion contracts: Ty-es and mechanism+
/+I" 3
#oreign eBchange ris7 management: Transaction eB-osure ris7: (nternal
Strategies , "is7 shifting9 "is7 sharing , EB-osure netting and offsetting ,
EBternal Strategies: #oreign currency o-tions , #orward and money mar7et
hedge , urrency Swa-s , (nterest "ate Swa-s+ Economic EB-osure ris7 ,
(nflating and eBchange ris7 , Economic conse4uences of EBchange rate changes
, managing economic eB-osure ris7+
/+I" 5
EBchange management in (ndia: #iBed and fling rates , "u-ee
convertibility , )!ST"!9 ;!ST"! and 6!"! Accounts , EBchange control
measures: )eed and #orms and relevance , #oreign EBchange "eserves of
(ndia: Trend9 com-osition and management , (m-act on eBchange "ate ,
Monetary and fiscal -olicy initiatives for eBchange rate management+
/*/
#EFE#E+CE':
D+ Multinational #inancial Management : Alan Sha-iro
C+ A0 of #oreign EBchange : lare =+ =um-
*.+ =uide to #oreign EBchange "egulations : Erishnamoorthy+S
**+ Princi-les of #oreign EBchange : hatter<ee+A+E+
*/+ #oreign EBchange , Practice9 once-ts and control : Jeevanadam+)+S+
*1+ #oreign EBchange Management : "a<wadi
*2+ "u-ee onvertibility : 0ibe7 Debroi
/*1
3.0. M/$"I+A"I(+A$ FI+A+CIA$ MA+A,EME+"
/+I" *
once-t of multinational financial management , #unctions , "is7
"eturn trade off , As-ects of multinational financial environment and system ,
=lobal financial mar7ets+
/+I" 0
#oreign Direct (nvestment by M)s , )eed9 strategy and o--ortunities ,
Economic and -olitical ris7 , Planning , o-erating -olicies to deal with ris7+
/+I" 1
a-ital budgeting: 0asics , )P; , ("" , (ncrement ash flows , Parent
;s Pro<ect ash flows , TaBes , EBchange rate changes and inflation , transfer
Pricing , AP; and APM+
/+I" 3
8or7ing a-ital Management of M)s , (nternational ash
management: !b<ectives , #unctions , Techni4ues: )etting , 6eading and
6agging , (ntercom-any loans , Transfer -ricing , ash Planning and budgeting
, Management of Short term investment Portfolio+
/+I" 5
"eceivables Management: redit -olicy variables: Standards , -eriod ,
Discount , ollection effort , redit eBtension , EBchange rate im-lications ,
(nventory management , once-ts and tools , "is7 and Uncertainty Models ,
!ff shore -roduction ;s 6ocal Purchase+
/+I" 6
(nternational financing: 6ong Term #inancing: E4uity (nstruments:
(nternational Des-ository "ecei-ts and Direct e4uity -artici-ation , De-t
(nstruments: 0onds )otes and Syndicated loans+ Short term financing: Sources ,
Euro notes and Euro commercial -a-er , (nter firm financing methods+
ost of a-ital: ost of e4uity , ost of debt , ost of bac7 , to : bac7
financing , !verall cost of a-ital structure of M): Theory9 Practice and
determinants , Debt ;s E4uity #low analysis+
/*2
#EFE#E+CE':
5+ Multinational #inancial Management: Sha-iro+A++
G+ (nternational financial Management : "odrigule and arter
H+ (nternational 0usiness #inance : 8ood+D9 0yrne+J
D+ (nternational a-ital Mar7ets : 8atson9 Marwell
/*5
0.1. P23J"4! 5%&A&4"
/+I" *
8hat is a -ro<ectM , Stages in a -ro<ect cycle: Pro<ect identification9
formulation9 evaluation and im-lementation , "ole of consultants in -ro<ect
management+
/+I" 0
Sources of finance for a -ro<ect: Public issue of shares9 debentures9 -ublic
de-osits9 leasing9 internal generation of funds9 commercial -a-ers9 global de-ository
recei-ts9 borrowings from ban7s and #(s , ;enture ca-ital , (nnovative instruments in
the ca-ital mar7et+
/+I" 1
Pro<ect financing , Estimating the total ca-ital re4uirements , #actors
determining the fiBed ca-ital and wor7ing ca-ital , Judicious financing -lan , a-ital
gearing , Matching of re4uirements with available financial assistance from various
sources+
/+I" 3
Process of lending for a -ro<ect , Pre:sanction a--raisal , A--raisal of
managerial and technical as-ects: Evaluation of managerial s7ills9 -ast records9
management and wor7ing of other grou- com-anies evaluation of a--ro-riative
technology9 availability or raw materials and utilities and safeguards against -ollution9
effluent dis-osalItreatment+
/+I" 5
Pro<ect a--raisal , Evaluation of commercial as-ects: Estimation of demand
su--ly ga-9 distribution channels and selling arrangements , Evaluation of financial
as-ects: Debt e4uity ratio9 current ratio9 debt service coverage ratio9 return on
investment9 security margin9 internal rate of return and brea7even analysis+
/*G
/+I" 6
Pro<ect a--raisal , Economic analysis: Economies of scale9 em-loyment
generation9 social cost benefit analysis9 contribution to government revenue9 -olitical
stability9 -riority and evaluation of international com-etitiveness+
Pro<ect monitoring , Post sanction su-ervision and follow u- , &ow to im-rove
recoveryM (ndustrial sic7ness: 8arning signals and causes , "ehabilitation of a sic7
industrial unit , "ole of the board for industrial and financial reconstruction >0(#"?
#EFE#E+CE B((E':
2+ 0+0+ =oel9 Pro<ect Management: A )evelopment Perspective9 Dee- and Dee-
Publications9 )ew Delhi
5+ A+E+ Sengu-ta9 #an( $redit to +ndustry9 S7ylar7 Publications9 )ew Delhi+
G+ Prasanna handra9 Pro<ects Pre-arations9 A--raisal9 0udgeting and
(m-lementation9 Tata Mc=raw &ill9 )ew Delhi+
/*H
2+2+ ();ESTME)T A)D DE"(;AT(;ES MA"EET
4%+T 0
Debt Mar7et: Debt instruments , )ature and varieties , Debt mar7et
features in (ndia , Debt -ricing theorems , onveBity , Duration , "is7 and
return structure+
4%+T 5
Debt Portfolio Management: once-t and im-ortance , Passive
immunization , Active management , &orizon analysis , 0ond swa-s+
4%+T 7
E4uity Mar7et: E4uity investment , )ature and features , #actors
governing e4uity mar7et growth+
4%+T 8
E4uity ;aluation Models: Dividend model , @ero growth model ,
onstant growth model , Multi-le growth model , Models based on P+E+ ratios ,
Earnings based models+
4%+T 9
!-tions Mar7et: once-t , Ty-es of o-tions , ;alue of o-tions ,
;aluation at eB-iration , Profit and losses on calls and -uts , Profits and losses
of some o-tion strategies , (ndeB o-tions+
4%+T :
#uture Mar7et: once-t and significance , #utures contract , #utures
mar7et , 0asis , "eturns on futures , #utures ;s !-tions+
=overnment Securities Mar7et: (nstruments , !-erations , Significance+
#EFE#E+CE' :
*+ 0halla " E9 +nvestment Management+
/*D
/+ Preethi Singh9 +nvestment Management+
1+ Dr+ Punithavathi Pandian9 +nvestment Management+
2+ =ordon E % )atara<an E9 Financial Mar(et and Services+
/*C
3.5. ,#(="H MA+A,EME+"
/nit *:
'ine7s o4 ,ro7t%: Defining =rowth and =rowth Management: !verview of
=rowth Management SIX-S Process: Sinews9 Strategy9 Staging9 Synchronizing9
Securing and Sustenance: 'ine7s: (dentifying =rowth !--ortunities , Entry
Enticements and 0arriers: om-etition and oo-eration: reativity and Engagement:
Prioritizing =rowth: Develo-ing a =rowth Pro-osition and Plan: 0uilding u- the
=rowth sinews: #ine:8are9 Soft:8are and &ard:8are: =rowth -ro-ellers and
escalators: "einventing the #uture+
/nit 0:
'trategi2ing ,ro7t%: Strategic thrusts for =rowth: Impro8ement 'trategies
>Synergy and ;alue chain based?: ;ertical growth9 &orizontal growth >related growth
and unrelated growth?9 Evolutionary growth and ontinuous growth9 !rganic growth:
9enture 'trategies: Disru-tive ;entures and (nnovation Strategies: "evolutionary
growth9 Discontinuous growth9 and Ac4uired growth: 0lue !cean Strategy: AnsoffFs
model: McEinsey model: S8!TIT!8S model: 1 6evels of Enter-rise Strategies for
growth: Porters =eneric om-etitive Strategies: C%oosing t%e strategic gro7t%
c%oice: onsiderations of (nternal and EBternal #actors+
/nit 1:
'taging ,ro7t%: !rganizing for =rowth: (nertia Esca-e: Activation of
growth: 8ell thought out im-lementation -lan: om-etitive com-ensation -rograms:
Su--ortive organization culture: Strategic core com-etencies in -lace: #re4uent9 two:
way communications: Strategic staffing -lan: Efficient decision:ma7ing -rocess: #ull
delegation and accountability: Team based environment: Performance management
-rogram: hange management tools in -lace: Su--ortive systems and -rocesses:
Em-loyee develo-ment -lans: Succession -lan , 8arding off !rganization from signs
of Slowing and 6osing: "esources for =rowth: Mentor for =rowth >M2=?: =etting
focus and balance: Monitoring growth+
/nit 3:
'&nc%roni2ing 4or ,ro7t%: Synchronized Efforts : Directing the =rowth
"esource miB , =reinerFs model of rises (nduced =rowth: Managing =rowth fatigue:
once-t and !vercoming the same: : Managing the momentum of growth: Steady and
S-eed , Alert and Advancing: &igh =rowth "oad Ma-+
/nit 5 :
//.
'ecuring ,ro7t% in e8er& domain: Product % 0rand domain9 Mar7et %
om-etition domain9 Assets % a-acity domain9 #inance % Profitability domain9
)etwor7s % "elationshi- domain9 =eogra-hy % S-read domain and Peo-le %
!rganizational domain: &andling un:sought conse4uences of growth: Turning "is7s
into !--ortunities+
/nit 6:
'ustaining ,ro7t%: Efficiency (m-rovement: Effectiveness Enhancement:
EBcellence Management: ontinuous (nnovation: Eaizen and "adical (nnovation:
&arnessing Diversity: "a-id =rowth Strategies: Managing "a-id =rowth: Passion for
=rowth+
#EFE#E+CE'
*+ hristo-her Meyer9 .elentless Gro"th, #ree Press9 *CCH+
/+ "obert Slater9 Jac7 8elch and the =E 8ay: Management +nsights and
<eadership, *CCC+
1+ "ichard 6eifer9 et al9 .adical +nnovation, &0P9 /...+
2+ Peter S Pande9 : Sigma 'ay9 Mc=raw &ill9 /...+
5+ 0 Tuc7er % 0 Tuc7er9 )riving Gro"th Through +nnovation9 0errett:Eoehler9
/../+
G+ Jac7 Trout % Steve "iv7in9 )i**erentiate or )ie9 John 8iley and Sons9 /..D
H+ "am haran and )oel+ M+ Tich, &very #usiness is a Gro"th #usiness, Three
"ivers Press9 /...+
D+ Jennings % &aughton9 +tDs not #+G and eats SMA<<333 itDs FAST that eats S<O'9
&ar-er9 /../+
C+ Andrew 6ester9 Gro"th Management: T"o !ats Are #etter Than One9
MacMillan9 /..C
*.+ #eigenbaum9 A ;A #eigenbaum9 D+ S9 The po"er o* management innovation :
Mc=raw:&ill9 /..C
**+ Timothy =eorge Eotnour9 Trans*orming Organiations, " Press /..C+
*/+ "odol-he Durand9 Organiational evolution and strategic management, Sage9
/..G
//*
Course : MBA ('&stem Management)
Pattern : Semester System
Mode : Distance Education
Duration : Two years
Eligi)ilit& : An& degree 4rom a recognised /ni8ersit&
Medium : English
!U"SES !# STUD$ A)D S&EME !# E'AM()AT(!)S
'u)!ect
Code
Title "otal
Marks
III 'EME'"E#
1+1 !ffice Automation *..
1+2 (nternet Programming and 8eb Design *..
1+5 Multimedia A--lications *..
(; SEMESTE"
2+* Management control system *..
2+/ "e:engineering and #leBi System *..
2+1 "elational Database Management *..
2+2 Data Mining and 8arehousing *..
2+5 Software Engineering *..
Total 0AAA
///
3.3. OFFICE AUTOMATION
/+I" *:
Introduction: 0asics and Evolution of om-uting , &ardware and Software
As-ects , Modern (T accessories: !-erating Systems and A--lication Software ,
(ntroduction to )etwor7 Setting , 6A) and 8A)9 (nternet and (ntranet: (nformation
)eeds of 0usiness and (T su--ort , (m-act of (T on 0usiness EBcellence+
/+I" 0:
Fundamentals o4 7orking 7it% a computer; 8or7ing with Microsoft !ffice
Suite: MS 8ord , reating9 !-ening9 Saving and #ormatting Documents , Mail
Merge: 8or7ing with S-read Sheets: MS EBcel , Tables , #ormulas and #unctions ,
Data Analysis using eBcel , 6in7ing 8or7 Sheets and 8or7 0oo7s , harts , Macros
#orms , Pivot Tables+
/+I" 1:
M' o7er oint: reating a Power Point Presentation >PPT? Using Slide
Master9 Animation and =ra-hics in PPT+ MS Access , reating and Modifying Data
0ases , "e-ort =eneration , 6in7ing Access #iles with EBcel #iles+ MS: Pro<ect:
reating Pro<ect Design9 Schedules9 PE"T I PM harts and "e-orts+
/+I" 3:
Internet and E;Commerce: E:Mail Eti4uette : Usages of Search Engines and
Portals , 8ebsite and 8eb 0ased E:mail9 #TP and )et Meeting , 8i#i Environment in
Modern !ffices: E:advertisements: 0asic Models of E:0usiness: 0/09 0/9 / and
Mobile ommerce >M:ommerce?
/+I" 5:
Bu&ing and 'elling t%roug% Internet: E:Payment and Electronic #und
Transfer , E:tic7eting , (T for Su--ly chain : Payment =ateway and Security Systems
, !n:line Stores , E:ban7ing: (nternet 0an7ing , Smartcards and Plastic Money+
/+I" 6: Electronic .ata Interc%ange (E.I) : Enter-rise "esource Planning System:
Data Mining: Data 8arehousing: Teleconferencing :!nline office suite: Pa-erless
!ffice : Telecommuting or Telewor7: ;irtual Team: ;irtual 0usiness+
#EFE#E+CE'
*+ ;i<ayaraghavan+ =+9 $omputer Applications *or Management9 *
st
Edition >/..G?9
&imalaya Publishing om-any+
/+ "ayudu9 +S+9 &-$ommerce and &-#usiness, *
st
Edition >/..2?9 &imalaya Publishing
om-any+
//1
1+ Agarwala9 )+ Eamlesh9 #usiness on the %et9 Macmillan Publishers
2+ =eorge "eynolds9 +n*ormation Technology *or Managers9 ourse Tech+9 /..C+
5+ Shelly9 ashman and ;ermaat9 Microso*t O**ice 566;9 ourse Tech+9 /..H+
G+ Shelly and ;ermaat9 )iscovering $omputers9 ourse Tech+9 /.*.+
H+ 0rown9 De&ayes9 et al9 Managing +n*ormation Technology9 Prentice &all9 /.**+
//2
3.2. INTERNET PRO'RAMMIN' AND WE+ DE(I'N
/+I" *
Foundations 4or Internet rogramming: An overview of internet
-rogramming , web system architecture U"6: Domain )ame System: overview of
&TTP: &TTP re4uest:res-onse: generation of dynamic web -ages coo7ies: 888
design issues , Security and Encry-tion , Develo-ing (ntranet a--lications+
/+I" 0
Internet rogramming $anguages: Java , Java in 8indows , ommon
=ateway (nterface >=(? , Perl: Strawberry Perl or Active Perl , Microsoft (nternet
im-lementation+
/+I" 1
Internet 'cripting $anguages: Java Scri-t , ;0 Scri-t , !ther Scri-ting
languages: Java basics , (I! streaming , files , 6oo7ing u- (nternet Address : Soc7et
-rogramming , clientIserver -rograms , E:mail client , SMTP : P!P1 -rograms ,
web -age retrieval , -rotocol handlers , content handlers : a--lets , image handling :
"emote Method (nvocation+
/+I" 3
Internet Markup $anguages: &TM6 % S=M6: (ntroduction: 0asic &TM6:
#ormatting and #onts: ommenting ode: Anchors: 0ac7grounds: (mages:
&y-erlin7s: 6ists:Tables:#rames: sim-le &TM6 #orms:'&TM6, )etsca-e eBtensions
, Microsoft internet eB-lorer , !nly &TM6 tags , Shoc7wave and 6ingo: Dynamic
&TM6 , introduction , cascading style sheets+
/+I" 5
Acti8eD Controls: reating an Active' control to activate a 8eb Page , ;D!
6ive Technology , reating )etsca-e )avigator Plug:ins , Pulling web information ,
reating a custom integrated a--lication with multi-le -rotocols+
/+I" 6
=e) ,rap%ics: A gra-hic view of web , Essay web gra-hics , (mages and
&y-erlin7s , Adding gra-hics to web -ages , Site and -age design , #raming your
gra-hics , Dynamic gra-hics , Animation+
#EFE#E+CE'
//5
**+ "al-h Moseley9 )eveloping 'eb Applications9 8iley -ublication+
*/+ Erishnamoorthy " and Prabhu S+9 +nternet and Bava Programming9 )ew Age
(nternational Publishers9 /..2+
*1+ Thomno A+ Powell9 The $omplete .e*erence !TM< and L!TM< 9 TM&9 /..1+
*2+ )aughton9 The $omplete .e*erence ? Bava59 Tata Mc=raw:&ill9 1
rd
Edition9 *CCC+
*5+ Powell9 !TM<: The $omplete .e*erence9 Tata Mc=raw &ill9 *CCD+
*G+ Tom )egrino and Dori Smith9 BA>A script *or 'orld 'ide 'eb+
*H+ 0ob 0reedlove et:al9 'eb Programming 4nleased9 Sams )et Publ+9 *CCG+
*D+ "on 8odas7i9 'eb Graphics #ible9 omdeB om-uter Publ+9 *CCH
*C+ $oung9 +nternet :$omplete .e*erence, TM&9 *CCD+
/.+ #red &alsall 9 6ingana =ouda Eul7arni9 $omputer %et"or(ing and the +nternet9
Pearson+
//G
3.3. MULTIMEDIA AND APPLICATION(
/+I" *
Multimedia in /se and "ec%nolog&: (ntroducing multimedia , Multimedia
definition , )eed9 benefits and -roblems , System com-onents , Multimedia -latforms
, Develo-ment tools: Ty-es , ross -latform com-atibility , ommercial tools ,
Standards+
/+I" 0
Media "&pes: )on:tem-oral , TeBt9 image9 gra-hics , Tem-oral , Analog9
digital audioIvideo9 music9 animation9 other media ty-es , EBtended images9 digital
in79 s-eech audio+
/+I" 1
.igital 9ideo and Image Compression: Evaluating a com-ression system ,
"edundancy and visibility , ;ideo com-ression techni4ues , (mage com-ression
standards , JPE=9 MPE=9 D;*+
/+I" 3
()!ect (riented Multimedia: !b<ects9 lasses and related items ,
Multimedia #ramewor7s: !verview9 Media classes9 Transform classes9 #ormat classes9
om-onent classes+
/+I" 5
Multimedia En8ironments: The D family9 D:i , !verview , Media ty-es ,
Media organization , Architecture and o-erations9 A--lications: Media in real world ,
Multimedia on networ7s , Training and education+
/+I" 6
9irtual #ealit&: (ntelligent Multi Media System: Des7:to- ;irtual "eality >;"? , ;"
o-erating system: ;irtual Environment Dis-lay and !rientation ma7ing: visually
cou-led system re4uirements: (ntelligent ;" software systems+
#EFE#E+CE'
*+ Juidth Jeffcoate9 Multimedia in Practice: Technology and Application9 0etter
8orld 0oo7s 6td9 /..D+
/+ Simon J =ibbs and Dionysion Tsichri7zis9 Multimedia Programming9 ha-ters /9
19 29 59 Addison 8esly9 *CC2+
1+ John # Eoegel 0uford9 Multimedia Systems9 Addison 8esley9 *CC2+
//H
2+ 8alter 8orth John A9 Multimedia Technology and Applications9 Ellis &orowood
6td9 *CC*+
5+ Arch 6uther9 )esigning +nteractive Multimedia9 0antam 0oo7s9 *CC/+
G+ #red &alsall9 Multimedia $ommunications9 Addison 8esley
H+ David =ries and Paul =ries9 Multimedia +ntroduction to Programming 4sing Bava9
/..2+
D+ Patric7 Mc)eil9 The 'eb )esignerDs +dea #oo(, /..D
C+ Scott Eelby9 The iPod #oo(: !o" to )o Bust the 4se*ul and Fun Stu** "ith Four
iPod and iTunes, /..C
*.+ Susmit 0agchi9 4bi-uitous Multimedia and Mobile Agents: Models and
+mplementations9 /.**+
//D
4.1. MANA'EMENT CONTROL (Y(TEM(
4%+T 0
)ature of Management ontrol , ontrol in organisations , Phases of
management control system , Management control vs tas7 control+
4%+T 5
ontrol and !rganisational 0ehaviour , Ty-es of organisations and their
im-lications , Ty-es of organisations and their im-lications , Ty-es of control
and variations in controls based on organisational structure and design+
4%+T 7
=oals and Strategies , Eey variables in management control design and
their ty-es , Eey result areas+
4%+T 8
Management ontrol Structure , EB-ense control , Profit centers ,
Transfer -ricing , (nvestment centers , Management control -rocess ,
Programming and budgeting , Analysing re-orting , Performance evaluation+
4%+T 9
M+(+S+ for Management ontrol , Systems theory and management
control , (nstallation of management information and control system ,
Structured and unstructured decision , (m-lication for control+
4%+T :
S-ecial Management ontrol Situations , Multinational com-anies ,
Service organisations , )on:-rofit organisations , Multi:-ro<ect organisation+
//C
#EFE#E+CE' :
*+ Anthony9 Dearden % 0edford9 Management $ontrol Systems+
/+ Srinivasan )+P % =u-ta9 Management $ontrol Systems+
1+ hac7rabothy9 Management by ObAectives An +ntegrated Approach+
/1.
3.0. #E;E+,I+EE#I+, A+. F$EDI 'B'"EM'
/nit *:
Concept and #eHuisites o4 B# and FleCi '&stem : )ature9 Significance and
"ationale of 0usiness Process "eengineering >0P"? : #undamental "ethin7ing is
#undamental of 0P": The =enesis: "e4uisites: "eengineering 6eader9 "eengineering
ommunications9 "eengineering Journey9 )ew Process Design9 "eengineering #ailure9
"eengineering Team9 "eengineering Effort9 "eengineering Program9 "eengineering
8ill: S-eed and Smart EBecution: once-t and Significance of #leBibility: #leBible ;s
#iBed systems: #eatures and su-eriority of #leBible systems+
/nit 0:
rocess #eengineering: A--raisal of Processes : Processes for "eengineering:
"eengineering of Processes: "ole of information technology: 0P" ycle: (dentify9
Analyze As:(s9 Envision )ew Processes: 0usiness -rocess discovery and diagnosis:
DesignI"e:designI"econstruction , Test and (m-lement: Monitor: 0usiness -rocess
intero-erability: 0usiness -rocess (m-rovement: 0usiness -rocess ma--ing: Process
"eengineer: 0P" Process and Partici-ants+
/nit 1:
Implementing B#: A--roval of 0P": Pre-arations for (m-lementation: 0P"
Process hart: hange Management: ommunication9 ommitment9 ontrol and
ontours: "eengineering "e-orting: Systems Thin7ing: "eengineering Enabling
Processes: ontinuous (m-rovement: 0ottom:u- Partici-ation Process: 0P"
Princi-les+
/nit 3:
E8aluation o4 B#: "eengineering Success: "eengineering "evolution: 0P"
;s T3MA 0P" ;s 3(A 0P" ;s Scientific ManagementA 0P" ;s (ndustrial
EngineeringA 0P" ;s ;alue Engineering: 0P" riticisms: 0P" an do well+
/nit 5:
"&pes o4 Functional FleCi s&stems: Sim-lifying systems : Enter-rise
#leBibility: "eady for EB-erimenting and co-ing with ParadoBes: Strategic #leBibility:
"eady for hange and Dynamics: !rganizational #leBibility: #luidity and Managing
by 8al7ing around: #inancial #leBibility : Mar7eting #leBibility : &uman "esources
#leBibility : (nformation System #leBibility : Manufacturing system #leBibility :
Su--ly hain #leBibility+
/nit 6:
/1*
Components and Competiti8eness o4 FleCi '&stems: #leBibility in
Technology: #leBibility in Product offerings: #leBibility in service offerings: #leBibility
in 0usiness EBcellence: #leBibility in Mergers and Ac4uisitions: #leBibility in Strategic
Alliances: om-etitive Edge and #leBi Systems+
#EFE#E+CE'
*.+ Jacobson9 et al, #usiness Process .eengineering 'ith ObAect Technology9 Addison:
8esley9 *CC2
**+ larence #eldmann9 The Practical Guide to #usiness Process .eengineering
Dorset &ouse9 *CCD+
*/+ Dan Madison9 Process Mapping, Process +mprovement / Process Management9
Paton Pres9 /..5+
*1+ &arvard 0usiness School, +mproving #usiness Processes9 &0SP9 /.*.+
*2+ Jay &eizer and 0arry "ender9 Operations Management Fle=ible >ersion9 Prentice
&all9 /.**+
*5+ hristo-her 0artlett >Author?9 Paul #eamish ,Transnational Management9
Mc=raw &ill9 /.*.+
*G+ 0ir7inshaw % &agstrUm9 Fle=ible Firm: $apability Management in %et"or(
Organiations9 !UP9 /../+
*H+ !rd Elliott9 The Future is Fluid Form: )esigning Flat, Fle=ible Organiations9
iUniverse+com9 /..C
*D+ Smith9 Fle=ible Product )evelopment: #uilding Agility *or $hanging Mar(ets9
Jossey:0ass9 /..H+
/1/
3.1. #E$A"I(+A$ .A"ABA'E MA+A,EME+" 'B'"EM'
/+I" I
D0MS: Database : Database Management System : #eatures : Advantages
: Data 0ase Scheme : Schema and Subschema : Mani-ulative ca-abilities :
=uidelines : Different User (nterfaces+
/+I" II
"elational Model : once-ts of "elational Model : omments on the "elational
Model: Semantic issues9 )avigation9 Efficiency : D0MS based on the "elational
Model: The ma--ing o-eration : Data Mani-ulation facilities : Data Definition
facilities : Data ontrol facilities+
/+I" III
(ntroduction to !racle: Ty-es of Databases9 "elational Database -ro-erties9
0enefits of !racle9 lientIServer Systems : !racle Database Architecture:
!verview of !racle Architecture9 Processes9 Physical files9 PU9 )etwor7 System
Tables9 !racle Users9 6ogical Structures+
/+I" I9
!racle #undamentals: Elements of S36 6anguage: Database !b<ects9 Data
Access S36 commands9 DM6 commands : !racle 3ueries : 0asic 3uery9 Using
EB-ressions9 8or7ing with )U66 values9 Joining Multi-le Tables in a 3uery9
Selecting Distinct values9 Using Sub4ueries9 Unions and Multi-le -art 3ueries+
/+I" 9
Table reation: reate Table statement9 Privileges re4uired9 Describing Table
Definitions9 Modifying Tables9 "enaming a Table9 o-ying another table9 Dro--ing a
Table : !ther Database !b<ects9 "eason for Database !b<ects9 (ndeBes : Embedded
S36: 6anguages su--orted by !racle Precom-iler9 Embedded S36 statements+
"ED" B((E:
*+ )aveen Pra7ash9 (ntroduction to Data 0ase Management Tata Mc=raw:&ill
Publications9 /..G+
#EFE#E+CE B((E':
*+ David Mcclanahan9 !racle Develo-ersKs =uide9 !racle Press9 /..5+
3.3. .A"A MI+I+, A+. =A#EH(/'I+,
/+I" I
/11
DATA M()()= : ()T"!DUT(!) :Data mining:(ntroduction:(nformation
and -roduction factor:Data mining vs 4uery tools:Data mining in mar7eting:Self
learning com-uter systems:once-t learning:Data mining and the data warehouse+
/+I" II
E)!86ED=E D(S!;E"$ P"!ESS: Enowledge discovery -rocess:
Data selection:leaning:Enrichment:oding: Preliminary analysis of the data set
using traditional 4uery tools : ;isualization techni4ues:!6AP tools:Decision trees:
Association rules:)eural networ7s:=enetic algorithms:EDD>7nowledge discover in
databases? environment+
/+I" III
DATA8A"E &!USE : A"&(TETU"E:Data warehouse architecture:
System -rocess:Process architecture:Design: Database scheme:Partioning strategy:
Aggregations:Data marting:Meta data: Systems and data warehouse -rocess
managers+
/+I" I9
&A"D8A"E A)D !PE"AT(!)A6 DES(=):&ardware and o-erational
design of data warehouses : &ardware architecture : Physical layout : Security :
0ac7u- and recovery : Service level agreement : !-erating the data warehouse+
/+I" 9
P6A))()=9TU)()= A)D TEST()=:a-acity -lanning : Tuning the data
warehouse : Testing the data warehouses : Data warehouse features+
"ED" B((E':
*+ Sam Anahory9 Dennis Murray9 Data 8arehousing in the real world9 Addison
8esley9 /..5+
#EFE#E+CE B((E':
*+ Pieter Adriaans9 Dolf@antinge9 Data Mining9 Addison 8esley9 /..H+
/+ Sean Eelly9 Data 8arehousing in Action9 John 8iley9 /..1+
/12
3.5. '(F"=A#E E+,I+EE#I+,
/+I" I
(ntroduction : Software : Software Engineering : Size #actors : 3uality and
Productive #actors : Develo-ment Process Models : 6inear Se4uential : Prototy-ing :
"AD : (terative Enhancement : S-iral : "ole of Management in Software
Develo-ment : Software Metrics : Process and -ro<ect metrics+
/+I" II
Software Pro<ect Planning : Estimating software sco-e9 "esources9 Pro<ect
Estimation : Software ost Estimation : ost #actors : Estimation Techni4ues :
Estimating Software maintenance ost : Planning an !rganizational structure :
Pro<ect Structure : Programming Team Structure+
/+I" III
Pro<ect Scheduling and Trac7ing : once-t : Defining Tas7 set : Scheduling
-lan : Planning for 3uality Assurance : 3uality Standards : Software onfiguration
Management : "is7 Management: Software "is7s : (dentification : Pro<ection :
Mitigation : Monitoring and Management : Software "eviews+
/+I" I9
Software "e4uirement S-ecification : Problem Analysis : Structuring
information : (nformation #low : Prototy-ing : Structured Analysis : "e4uirement
S-ecification Analysis : haracteristics : om-onents : Structure :
S-ecification Techni4ues+
/+I" 9
Software Design : once-ts : Princi-les : Module level conce-ts : Design
methodology : Architectural Design : Transform ma--ing Design : (nterface
Design : (nterface Design guidelines : Procedural Design : Software Testing
Methods: Test ase Design : 8hite 0oB : 0asis Path Testing : ontrol Structure
Testing : 0loc7 0oB Testing : Testing strategies : Unit : (ntegration : ;alidation :
System+
"ED" B((E:
*+ "oger S+ Pressman Software Engineering : A -ractitionerKs A--roach Mc=raw:&ill
G
th
Edition >/..D?
/15
#EFE#E+CE B((E':
*+ "ichard #airlay Software Engineering once-ts Mc=raw &ill 0oo7 om-any
>/..5?
/+ Pan7a< Jalote An (ntegrated A--roach to Software Engineering )arosa Publishing
&ouse 1
rd
Edition >/..5?
/1G
Course : MBA (Corporate 'ecretar&s%ip)
Pattern : Semester System
Mode : Distance Education
Duration : Two years
Eligi)ilit& : An& degree 4rom a recognised /ni8ersit&
Medium : English
!U"SES !# STUD$ A)D S&EME !# E'AM()AT(!)S
'u)!ect
Code
Title "otal
Marks
III 'EME'"E#
1+1 6abour and (ndustrial 6aws *..
1+2 Securities 6aws and #inancial Mar7ets *..
1+5 (ndirect 6aws *..
(; SEMESTE"
2+* om-any Secretarial Practice *..
2+/ or-orate "estructuring : 6aw and Practice *..
2+1 Drafting and onveyancing *..
2+2 Economic 6egislations *..
2+5 Secretarial and Management Audit *..
Total 0AAA
/1H
3.3. LA+OUR AND INDU(TRIAL LAW(
/+I" *
Factories Act, *@3>: Provisions relating to health9 safety9 welfare9
wor7ing hours9 leave etc+ of wor7ers a--roval , 6icensing and registration of
factories , Manager and occu-ier , Their obligations under the Act , Powers of
the authorities under the Act , Penalty -rovisions+
/+I" 0: =orkmenGs Compensation Act, *@01
Em-loyerFs liability for com-ensation , Amount of com-ensation method
of calculating wagesA reviewA distribution of com-ensation , )otice and claims ,
Statements regarding facts9 accidents , Medical eBamination , "emedies of
em-loyer against stranger , "eturns as to com-ensation , ommission for
wor7menFs com-ensation+
/+I" 1 : Industrial .ispute Act, *@3?
(ndustrial dis-utes , Authorities of settlement of industrial dis-utes ,
"eference of industrial dis-utes , ProceduresA -ower and duties of authorities ,
settlement and stri7es , 6oc7:outs , 6ay:off , "etrenchment , Transfer and
losure , Unfair labour -ractices , Miscellaneous -rovision offences by
com-anies , onditions of service to remain unchanged under certain
circumstances9 etc+
/+I" 3 : Emplo&eeGs 'tate Insurance Act, *@3>
"egistration of #actories and Establishments , The Em-loyeeFs State
(nsurance or-oration , Standing ommittee and Medical 0enefit ouncil ,
Provisions relating to contributions , (ns-ectors , Their functions and dis-utes
and claims , !ffences and -enalties , Miscellaneous -rovisions+
/+I" 5
/1D
Emplo&eeGs ro8ident Fund and Miscellaneous ro8isions Act,*@50:
Em-loyee Provident #und and other schemes , Determination and recovery of
money due from em-loyer , A--ointment of (ns-ectors and their duties ,
Provisions relating to transfer of accounts and liability in case of transfer of
establishment , EBem-tion under the Act , ourtFs -ower under the Act+
a&ment o4 ,ratuit& Act, *@?0: Payment of =ratuity , EBem-tion ,
)omination , Determination and recovery of the amount of gratuity+
a&ment o4 =ages Act, *@16: !b<ect , Definitions , "ules for -ayment
of wages , Deductions from wages , Maintenance of registers and records+
/+I" 6
"rade /nion Act, *@06: "egistration of Trade Unions , "ights and
liabilities of trade unions , Procedure , Penalties+
a&ment o4 Bonus Act, *@65: om-utation of available sur-lus
calculation of direct taB -ayable by the em-loyer , Eligibility for bonus and
-ayment of bonus , Deduction from bonus -ayable , Ad<ustment of customary
or interim bonus -ayable , Set on and set off allocable sur-lus , Presum-tion
about accuracy of balance sheet and -rofit and loss account+
#EFE#E+CE B((E' :
*+ Ea-oor ) D9 +ndustrial <a"+
/+ Shu7la M 9 Mercantile <a"+
1+ Ealra and 0atra9 +ndustrial <a"+
/1C
1.3. 'EC/#I"IE' $A=' A+. FI+A+CIA$ MA#EE"'
/+I" *: An (8er8ie7 o4 Financial '&stem
onstituents of financial system9 significance9 develo-ment and growth of financial
and ca-ital mar7ets in (ndia , #inancial reforms and -resent scenario , "egulatory
authorities governing financial and ca-ital mar7et , An introduction9 meaning and
significance of ca-ital mar7et , a-ital mar7et vis:Q:vis money mar7et+
/+I" 0: Market la&ers
Mar7et -layers , (nvestors and com-anies , Securities lawsIregulatory framewor7
governing (ndian ca-ital mar7et , SE0( , "ole and -owers , "ole and functions of
de-ository , De-ository -artici-ants , An overview of international ca-ital mar7et+
/+I" 1: Financial Instruments
a-ital mar7et instruments , E4uity9 -reference shares9 debentures9 sweat e4uity
shares9 non:voting shares , )ew instruments of ca-ital mar7et , Pure9 hybrid and
derivatives9 global de-ository recei-ts9 American de-ository recei-ts9 money mar7et
instruments9 treasury bills9 commercial bills9 certificate of de-osits , redit "ating
and Evaluation of "is7 , once-ts9 sco-e and significance , 0enefits to investors ,
regulatory framewor7 , redit rating agencies in (ndiaA their -rocesses , "ating
methodologies for various instruments , Evaluation of ris7+
/+I" 3: rimar& Market
Meaning significance and sco-e , Develo-ments in -rimary mar7et , ;arious
agencies and institutions involved in -rimary mar7et , "ole of intermediaries ,
Merchant ban7ers9 registrars9 underwriters9 ban7ers to issue9 -ortfolio managers ,
Debenture , Trustees , Their rules9 regulations and code of conduct framed by
SE0(+
/+I" 5: 'econdar& Market
Meaning9 significance9 functions and sco-e of secondary mar7et , #unctions and
significance of stoc7 eBchangesA their regulatory framewor7 and control ,
Secondary mar7et intermediaries , Stoc7 bro7ers9 sub:bro7ers9 advisors9 their rules9
regulations and code of conduct framed by SE0(9 Electronic trading in securities+
/2.
/+I" 6: Mutual Funds
(ntroduction , Definition , Ty-es , "is7s involved , -erformance evaluation ,
SE0( and "0( regulations for mutual funds+
#EFE#E+CE B((E':
*+ 0ala7rishnan % )arta S S9 Securities Mar7et in (ndia+
/+ Machira<u & "9 Merchant 0an7ing+
1+ =ordon % )atara<an9 #inancial Services+
2+ (S( Study Material9 Securities 6aws and "egulation of #inancial Mar7ets+
/2*
1.5. I+.I#EC" "ADE'
/+I" * :
Central ECcise $a7s
S-ecial features of indirect taB levies : ontribution to =overnment revenues , role
of indirect taBation : Merits and demerits of indirect taBation : "eforms in indirect
taBation , Meaning of entral EBcise : )ature of levy of eBcise duty : 0ases of
eBcise duty : Einds of eBcise duty : Administrative set u- of EBcise de-artment :
entral EBcise Tariff Act9 *CD5 : Manufacture and manufacturer : EBcisable goods+
/+I" 0
;aluation of eBcisable goods : Essentials : EBcise duty based on M"P :
"egistration : Procedure for registration : Amendments to certificate of registration ,
learance of eBcisable goods , Ty-es , records+
/+I" 1
;alue Added TaB , ob<ectives , ;AT in (ndia , Advantages , E);AT ,
ob<ectives and sco-e , Method of availing E);AT benefit , advantages , Difference
between M!D;AT and E);AT , , Service TaB , levy and collection , a--licability :
Service taB for management services and Professional services , TaB Planning in
EBcise+
/+I" 3
Service TaB: 6evy and collection , A--licability , Service taB for management
services and -rofessional services , TaB -lanning in eBcise and service taB+
/+I" 5:
"%e Customs $a7s
>a? !b<ectives , Sco-e , 6evy and collection of customs duty : Ty-es of customs
duty : Prohibition of im-ortation and eB-ortation of goods : S-ecial business for
detection and -revention of illegal im-ort and eB-ort+
>b? ;aluation of goods under ustoms Act : 8arehousing of goods: ustoms duty
drawbac7 : TaB -lanning in customs+
/+I" 6 :
'ales "aC $a7s
!b<ectives and Sco-e , 6evy and collection of ST : (nter:State sale and (ntra:
State sale : Sale in the course of eB-ortI im-ort : Penultimate sale : "egistration of
dealers : "egistration -rocedure : TaBable turnover : "ate of taB : =oods of s-ecial
im-ortance : various forms used in ST Act : TaB -lanning under ST
/2/
#EFE#E+CE B((E':
*+ Jain " E9 entral EBcise Manual9 entral Publications9 )ew Delhi+
/+ 0hatnagar SP9 ustoms 6aw and Procedure9 entaB Publications9 )ew Delhi+
1+ Dona7ia9 entral Sales TaB9 0harat 6aw 0oo7 &ouse9 )ew Delhi+
2+ 0alachandran ;9 (ndirect TaBation9 Sultan hand % Sons9 )ew Delhi+
5+ Datey ; S9 (ndirect TaBes9 TaBmann Publications9 )ew Delhi+
G+ Arvid P Dattar9 entral EBcise 6aw and Practice9 8adwa Publ9 )ew Delhi+
H+ "agunathan9 entral EBcise 6aw and Procedures9 entaB Publ9 )ew Delhi+
/21
0.1. 43MPA&6 S"42"!A2%A/ P2A4!%4"
UNIT 1 ,
I!orporatio- A" Co.er-io O/ Co%paie-
Procedure for incor-oration of Private I Public 6td+ om-anies : ommencement
of business : (ssue of certificate of incor-oration and ommencement of business :
S-ecimen resolutions+
UNIT 2 ,
(0are Capita12 Tra-/er A" Tra-%i--io
Procedure for allotment of shares : (ssue of share certificates and share warrants :
Procedures relating to transfer of shares and transmission : #orfeiture of shares :
hec7lists and s-ecimen resolutions+
UNIT 3 ,
Co%pa3 Maa$e%et
Procedures for the a--ointment : "e:a--ointment : "emoval of directors including
managing and whole:time directors9 managers9 com-any auditors and sole selling
agents : S-ecimen resolutions+
UNIT 4 ,
Co%pa3 Meeti$-
alling and conducting meetings of 0oard9 its committees9 shareholders and
others : Post meeting formalities including writing of minutes : S-ecimen notices and
resolutions : Directors res-onsibility statement and com-liance certificate+
UNIT 5 ,
A!!o4t- a" A4"it
Pre-aration of 0alance Sheet , Profit and 6oss Account , (ncome and
EB-enditure statement , AuditorFs re-ort , DirectorFs re-ort , Maintenance of boo7s of
accounts , Statutory registers and returns+
/22
UNIT 6 ,
Wi"i$ 4p
Procedures for various modes of winding u- , Members and creditors voluntary
winding u- , om-ulsory winding u- by ourt , S-ecimen resolutions+
REFERENCE +OO&(,
*+ Tandon 0+)9 A Manual on Secretarial Practice+
/+ Shanbhogue E+;9 om-any 6aw Procedures+
1+ =hosh P+E % 0alachandran+;9 om-any Secretarial Practice+
2+ Pattenshetti % "eddy P+"9 om-any Secretarial Practice+
/25
3.0. C(#(#A"E #E'"#/C"/#I+,: $A= : #AC"ICE
UNIT 1 : Introduction
Meaning of cor-orate restructuring : )eed9 sco-e and modes of restructuring :
=lobal scenario : )ational scenario , Strategic -lanning : om-etitive advantage
and core com-etence : Strategy formulation : "outes for eBecuting strategy : Start
u-9 mergers9 ac4uisitions9 ta7eovers9 disinvestments and strategic alliances+
UNIT 2: Merger And A!"#g"!"tion
once-t9 need and reasons : 6egal as-ects : Procedural as-ects relating to
commencing of meetings and -resentation of -etition including documentation+
UNIT $: T"%eo&er
Meaning and conce-t : Ty-es of ta7eovers : 6egal as-ects : Securities and
EBchange 0oard of (ndia ta7eover regulations : Ta7eover ode : Procedural as-ects
: Economic as-ects : #inancial as-ects : Payment of consideration : 0ail out
ta7eovers : Ta7eover of sic7 units+
UNIT ': Cor(or"te De!erger) S(#it "nd Di&iion "nd *ot Merger Re+
Org"ni"tion
Difference between demergers and reconstruction modes of demerger : 0y
agreement9 under scheme of arrangement9 by voluntary winding u- : TaB as-ects : TaB
reliefs : (ndian scenario : "everse mergers+
/+I" 5: ost Merger #e;organisation
Accom-lishment of ob<ectives : riteria of success : Profitability : =ains to
-ost merger valuation : Measuring -ost merger efficiency : #actors in -ost merger re:
organisation+
UNIT ,: Fin"nci"# Retructuring
0uy:bac7 of shares : once-t and necessity: Securities and EBchange 0oard of
(ndia guidelines : =overnmentKs guidelines : Procedure and -ractice for buy:bac7 of
shares+
/2G
#EFE#E+CE B((E':
*+ #red 8eston J9 Ewang S hmg % Susan E &oag9 Merger9 "estructuring and
or-orate ontrol+
/+ ;erma J 9 or-orate Mergers9 Amalgamations and Ta7eovers+
1+ Machira<u & "9 Merchant 0an7ing+
2+ 0ro<endra )ath 0aner<ee9 om-any Ta7eover+
5+ (S( Study Material9 or-orate "estructuring: 6aw and Practice+
/2H
3.1. .#AF"I+, A+. C(+9EBA+CI+,
/+I" *
=eneral Princi-les of Drafting: "ules for drafting : Use of a--ro-riate words
and eB-ressions : Aids to clarity and accuracy : 6egal im-lications and re4uirements+
=eneral Princi-les of onveyancing: Meaning : 0asic re4uirements of deeds of
transfers : Descri-tion of deed9 -ractices9 recitals testatum : onsideration of o-erative
words : EBce-tions and reservations : &abendum : Testimonium : Signature and
attestation : Endorsement and su--lement deeds+
/+I" 0:
Drafting of !rders and ontracts
Drafting !rders: A--ointment orders : Sus-ension orders : !rder of dismissal
and discharge : harge sheets : A--renticeshi- agreements+
Drafting of ontracts: Agreements to sellI -urchase : Dealershi- contracts :
0uilding contracts : Agency contracts : ollaboration agreements : Arbitration
agreements
/+I" 1 :
Deeds of Mortgages9 harges and Pledges
Different ty-es of mortgage deeds : Deeds of further charge in mortgaged -ro-erty :
Mortgage by de-osit of title deeds : Deeds of floating charges : Deeds of
a--ointment of receiver : !ther charges : Memorandum of -ledge of movables+
/+I" 3 :
Deed of Assignment
0usiness debts : Shares in a com-any : Policies in insurance : Patents9 trade
mar7s9 co-yrights : 0usiness and goodwill and other rights and interests : Deed of
eBchange and gift deeds+
/2D
/+I" 5:
Drafting of other Documents9 Petitions and A--lications
Drafting of a--lications and -etitions to -ublic financial institutions9 a--ellate
authorities under taBation and other cor-orate legislations+
/+I" 6:
Deeds of Power of Attorney
"evocable : (rrevocable : =eneral and Particular letters of authority , A--eals9
writ -etitions9 s-ecial leave -etition : "evision and review a--lications9 affidavits+
#EFE#E+CE B((E':
*+ 0ahl % )agamaiya9 0usiness ommunication+
/+ Sharma " % Erishna Mohan9 0usiness orres-ondence and "e-ort 8riting+
1+ (S( Study Material9 secretarial Practice relating to Economic 6aws+
/2C
3.3. EC(+(MIC $E,I'$A"I(+'
/+I" * :
Industries (.e8elopment And #egulation) Act
!b<ects and definitions : An overview of current industrial -olicyA regulatory
mechanism : "egistration and licensing of industrial underta7ings9 government
agencies9 eBem-tion from licensing -rovisions : Substantial eB-ansion :
(nvestigation : !ffences and -enalties : Miscellaneous -rovisions , Small scale and
ancillary units : Policy and -rocedure far setting u- SS( : An overview of
infrastructure : #iscal and other su--ort schemes far SS( , Setting u- units in #T@
and *..P E!US : Policy and -rocedure+
/+I" 0 :
Competition $a7
Definitions , Anti:om-etitive agreements , Prohibition of abuse of dominant
-osition , ombinations , om-etition ommission of (ndia , (n4uiry into certain
agreements and dominant -osition , (n4uiry into combination by commission ,
Procedure of in4uiry on com-laints uIs *C , Power to grant interim relief -ower to
award com-ensation , EBecution of orders of commission , A--eal , Duties of
Director , =eneral -enalties , om-etition advocacy+
/+I" 1:
Foreign ECc%ange Management #egulation Act
!b<ectives and definitions under #EMA : Dealings in foreign eBchange : &olding
of foreign eBchange etc+ : urrent account transactions9 ca-ital account transactions
: EB-ort of goods and services realization and re-atriation of foreign eBchange :
EBem-tions authorised -erson : Penalties and enforcement : om-ounding of
offences : Directorate of enforcement : A--ellate Tribunal etc+
/+I" 3 :
ollution Control
=ater: 8ater and Environment >Protection? 6aw : ;arious 0oards and their
functions and -owersA duties of occu-ier of s-ecified industries to ensure adherence
to standardsA offences by com-anies+
Air ollution: once-t of sustainable develo-ment9 =overnment -olicy regarding
environment : Salient features of the Air >Prevention and ontrol of A Pollution? 6aw+
/+I" 5:
/5.
En8ironmental rotection
6egal and regulatory framewor7 : -rocedures for obtaining various environment
clearances : "ole and functions of Environment Tribunal I Authority : A--earance
before Environment Tribunal I Authority : Environment Audit+
/+I" 6 :
Consumer rotection Act
=enesis of the law : !b<ects and definitions : "ights of consumers under the
onsumer Protection Act : )ature and sco-e of remedies , onsumer Protection :
A--earance before onsumer Dis-ute "edressal #orums+
#EFE#E+CE B((E':
*+ =ushan % Ea-oor9 Economic and !ther 6egislations+
/+ TaBmann Publication9 or-orate 6aws+
1+ (S( Study Material on Economic 6aws+
2+ 0are Acts.
/5*
4.5. (ECRETARIAL AND MANA'EMENT AUDIT
/+I" *
Compan& 'ecretar& in ractice: ;arious recognitions and areas of -ractice ,
Advisory services rendered , hallenges before the -rofession , Professional standards
and code of conduct , EB-loring new horizons+
/+I" 0
'ecretarial Audit: )eed9 ob<ectives and sco-e , Periodicity and format for
secretarial audit re-ort , A--ointment9 duties and -owers of secretarial auditor ,
hec7:listI 8or7sheet for secretarial audit under various cor-orate laws and covenants
of loan agreements entered into with financial institutions+
/+I" 1
'earc% / 'tatus #eports: Pre-aration of search and status re-orts from
"egistrar of om-anies records for ban7s and financial institutions , Sco-e and
im-ortance , ;erification of documents relating to charges , "e4uirements of various
financial institutions and other cor-orate lenders , Secretarial standards , om-liance
certificate+
/+I" 3
'ecurities Audit: Meaning9 need and sco-e , Ensuring -ro-er com-liance of
-rovisions relating to issue and transfer of securities , Preventing fraudulent and unfair
trade -ractices including Securities and EBchange 0oard of (ndia regulations framed
thereon , Protecting the interest of investors+
'&stems Audit: )ature , Significance and sco-e of systems audit , Ste-s
involved in conducting systems audit+
/+I" 5
Management Audit: Meaning9 nature and sco-e , Princi-les and fundamentals
of management audit , A--raisal of management methods of -erformance ,
!rganisational needs for management audit+
/+I" 6
Cost Audit: )ature9 ob<ectives and sco-e , ost audit distinguished from
financial audit and management audit , ost audit as an aid to management9
shareholders and other eBternal agencies and -ublic , ost audit re-ort+
/5/
#EFE#E+CE B((E' :
*+ Shanbhogue E ;9 Filing o* Forms and .eturns and Application under $ompany
<a"9 6aw Publishing &ouse9 Allahabad+
/+ Datta "9 $ompany )irectors9 Eastern 6aw &ome9 alcutta+
1+ Dr+ 0alachandran ; and "avichandran E S9 Secretarial and Management Audit9
0harat 6aw &ouse9 )ew Delhi+
2+ ;ashist and SaBena9 $ost and Management Audit+
5+ "amanathan A"9 Management Audit+
G+ (S( Publications9 Secretarial and Management Audit+
/51
Course : MBA (roduction and (perations Management)
Pattern : Semester System
Mode : Distance Education
Duration : Two years
Eligi)ilit& : An& degree 4rom a recognised /ni8ersit&
Medium : English
!U"SES !# STUD$ A)D S&EME !# E'AM()AT(!)S
'u)!ect
Code
Title "otal
Marks
III 'EME'"E#
1+1 Product Management *..
1+2 "e:engineering and #leBi System *..
1+5 Manufacuturing9 Maintenance and 8aste Management *..
(; SEMESTE"
2+* Management of Technology Transfer and Absor-tion *..
2+/ Management of (nnovation and "%D *..
2+1 8arehousing Management *..
2+2 =rowth Management *..
2+5 3uality Management *..
Total 0AAA
/52
3.3. PRODUCT MANA'EMENT
4%+T 0
roduct Concept: Product lassification , Product ;s+ Service , Product ;s+
commodity: #inancial Products , Derivative Products: Product line decisions: Product miB
decisions9 Product modification9 Product differentiation9 Product elimination , )ew Product
Develo-ment: )eed9 ris7s and uncertainty: Product management organization structure , "ole
of -roduct managers+
4%+T 5
+e7 roduct .e8elopment rocess: =eneration of ideas , (dea screening ,
#easibility testing , once-t develo-ment and testing , Designing a new -roduct: #actors to be
considered , Standardization ;s Ada-tation ;s+ Differentiation, Modular design ,"everse
engineering : Mar7eting strategy develo-ment , 0usiness analysis , Product develo-ment ,
Test mar7eting , ommercialization , 6aunching , Success and #ailures in launches: )ew
-roduct success and failures in (ndian conteBt , lassification of new -roducts+
4%+T 7
Creati8it& and Inno8ation 4or +.: once-t and ontours of creativity: Sources of
(nnovation: )ew Product ham-ioning:;enture teams in new -roduct develo-ment >)PD? ,
!rganization for new -roduct develo-ment , To- management contribution , HS framewor7
and its use in )PD , Team wor7ing+
4%+T 8
roduct and Branding ositioning: Product Positioning: once-t and Process :
0randing Positioning: Product 0randing , 0rand eBtension , 0rand valuation , 0rand image
and e4uity , 0rand -ositioning strategies , Pac7aging , Trends in -ac7aging+
4%+T 9
roduct $i4e C&cle ($C): Phases of P6 and features thereof: #unctional Management
strategies for different -hases of P6: Strategic intervention for P6 management+
4%+T :
Product 'trateg& and olic&: Product Portfolio Strategy , Product (nvestment and
Divestment strategy: Product -olicy: )ew -roduct develo-ment -olicy: Product 6ine
/55
consistency9 #re4uency9 6aunch time and annibalization Mitigation: Product "esearch ,
om-onents and areas of -roduct research+
#EFE#E+CE'
*+ rawford and 0enedetto9 %e" Products Management9 Mc=raw:&ill9 /.*.+
/+ Eenneth 0+ Eahn9 The P)MA !andboo( o* %e" Product )evelopment9 8iley9 /..2+
1+ "obert =+ oo-er9 'inning at %e" Products9 0asic 0oo7s9 /..*+
2+ Donald =+ "einertsen9 The Principles o* Product )evelopment Flo", eleritas9 /..C+
5+ "amanu< Ma<umdar9 Product Management in +ndia9 P&(9 /.**
G+ John Star79 Product <i*ecycle Management: S-ringer9 /.**+
H+ !m P Eaushal9 Product Management9 6alvani+
D+ Dave 6ittler9 Mar(eting and Product )evelopment9 Philio Alen+
C+ Subrato Sengu-ta9 #rand Positioning: Strategies *or $ompetitive Advantage9 TM&+
/5G
1.0. #E;E+,I+EE#I+, A+. F$EDI 'B'"EM'
/nit *:
Concept and #eHuisites o4 B# and FleCi '&stem : )ature9 Significance and
"ationale of 0usiness Process "eengineering >0P"? : #undamental "ethin7ing is #undamental
of 0P": The =enesis: "e4uisites: "eengineering 6eader9 "eengineering ommunications9
"eengineering Journey9 )ew Process Design9 "eengineering #ailure9 "eengineering Team9
"eengineering Effort9 "eengineering Program9 "eengineering 8ill: S-eed and Smart
EBecution: once-t and Significance of #leBibility: #leBible ;s #iBed systems: #eatures and
su-eriority of #leBible systems+
/nit 0:
rocess #eengineering: A--raisal of Processes : Processes for "eengineering:
"eengineering of Processes: "ole of information technology: 0P" ycle: (dentify9 Analyze As:
(s9 Envision )ew Processes: 0usiness -rocess discovery and diagnosis: DesignI"e:
designI"econstruction , Test and (m-lement: Monitor: 0usiness -rocess intero-erability:
0usiness -rocess (m-rovement: 0usiness -rocess ma--ing: Process "eengineer: 0P" Process
and Partici-ants+
/nit 1:
Implementing B#: A--roval of 0P": Pre-arations for (m-lementation: 0P"
Process hart: hange Management: ommunication9 ommitment9 ontrol and ontours:
"eengineering "e-orting: Systems Thin7ing: "eengineering Enabling Processes: ontinuous
(m-rovement: 0ottom:u- Partici-ation Process: 0P" Princi-les+
/nit 3:
E8aluation o4 B#: "eengineering Success: "eengineering "evolution: 0P" ;s
T3MA 0P" ;s 3(A 0P" ;s Scientific ManagementA 0P" ;s (ndustrial EngineeringA 0P" ;s
;alue Engineering: 0P" riticisms: 0P" an do well+
/nit 5:
"&pes o4 Functional FleCi s&stems: Sim-lifying systems : Enter-rise #leBibility:
"eady for EB-erimenting and co-ing with ParadoBes: Strategic #leBibility: "eady for hange
and Dynamics: !rganizational #leBibility: #luidity and Managing by 8al7ing around:
#inancial #leBibility : Mar7eting #leBibility : &uman "esources #leBibility : (nformation
System #leBibility : Manufacturing system #leBibility : Su--ly hain #leBibility+
/5H
/nit 6:
Components and Competiti8eness o4 FleCi '&stems: #leBibility in Technology:
#leBibility in Product offerings: #leBibility in service offerings: #leBibility in 0usiness
EBcellence: #leBibility in Mergers and Ac4uisitions: #leBibility in Strategic Alliances:
om-etitive Edge and #leBi Systems+
#EFE#E+CE'
*+ Jacobson9 et al, #usiness Process .eengineering 'ith ObAect Technology9 Addison:
8esley9 *CC2
/+ larence #eldmann9 The Practical Guide to #usiness Process .eengineering Dorset
&ouse9 *CCD+
1+ Dan Madison9 Process Mapping, Process +mprovement / Process Management9
Paton Pres9 /..5+
2+ &arvard 0usiness School, +mproving #usiness Processes9 &0SP9 /.*.+
5+ Jay &eizer and 0arry "ender9 Operations Management Fle=ible >ersion9 Prentice
&all9 /.**+
G+ hristo-her 0artlett >Author?9 Paul #eamish ,Transnational Management9 Mc=raw
&ill9 /.*.+
H+ 0ir7inshaw % &agstrUm9 Fle=ible Firm: $apability Management in %et"or(
Organiations9 !UP9 /../+
D+ !rd Elliott9 The Future is Fluid Form: )esigning Flat, Fle=ible Organiations9
iUniverse+com9 /..C
C+ Smith9 Fle=ible Product )evelopment: #uilding Agility *or $hanging Mar(ets9
Jossey:0ass9 /..H+
/5D
1.1. MA+/FAC"/#I+,, MAI+"E+A+CE A+. =A'"E MA+A,EME+"
/nit *:
Concept and #eHuisites o4 Manu4acturing: #unctions of manufacturing
management: 0asic Manufacturing o-erations : !rganization and -lanning for
manufacturing: Engineering9 "esearch and Develo-ment: Design of manufacturing
-rocesses: (ndustrial e4ui-ment and maintenance: Methods engineering : 8or7
measurement: Materials handling: Physical facilities: AM and AD: Manufacturing
automation : ontrol systems9 sensors9 actuators and other control system com-onents+
/nit 0:
"&pes and "rends in Manu4acturing s&stems: Single station manufacturing
cells : =rou- technology and cellular manufacturing : #leBible manufacturing systems :
Manual assembly lines:Transfer lines and similar automated manufacturing systems :
Automated assembly systems: "obotics: (ntroduction to 4uality assurance : Statistical
-rocess control : Process -lanning and concurrent engineering : Production -lanning
and control systems : 6ean -roduction and agile manufacturing:Material handling:
Material trans-ort systems: Storage systems: Automatic data ca-ture+
/nit 1:
+ature and +eeds o4 Maintenance: )ature of Maintenance: )eed for
Maintenance, Maintenance and Productivity9 3uality and om-etitiveness: Ty-es of
maintenance systems: -lanned and un-lanned maintenance , brea7down maintenance,
corrective maintenance, o--ortunistic maintenance , routine maintenance , -reventive
maintenance , -redictive maintenance , condition based maintenance systems ,
design:out maintenance , Total -roductive maintenance: Selection of maintenance
systems : Maintenance -lanning and scheduling , establishing a maintenance -lan,
(tems to be maintained and their haracters+
/nit 3:
(rgani2ation and (perations o4 Maintenance: Maintenance organization ,
resource characteristics , resources structure, administrative structure , training of
maintenance -ersonnel , maintenance control: maintenance -rocedure , guidelines for
matching -rocedures to items , universal maintenance -rocedure , System o-erations
and documentation , documenting maintenance o-erations , record 7ee-ing , data
collection and analysis , failure statistics, -lanning and scheduling -lant shutdowns:
evaluation of maintenance -erformance+
/5C
/nit 5:
Concepts and contours o4 =aste Management: once-t of wastes: )othing
is a 8aste until it is wasted ,Ty-es of 8aste >on the bases of?: Sources9 )ature and
haracteristics : "ates of 8aste generation: 3uantities and 3ualities: #actors affecting
generation: Problems from solid wastes: hanging nature of solid wastes and its
(m-act: @ero 8aste system: once-t9 "e4uisites and Efforts: Trends in e:8aste+
/nit 6:
'&stems and 'trategies o4 =aste Management: Systems of ollection9
Segregation9 &andling9 Trans-orting9 Treatment9 Storage and Dis-osal of 8aste; !n:
site ollection9 Segregation and Storage Strategy: Procedures and "e4uirements:
&andling and Trans-orting strategy: Devices9 Peo-le9 ;ehicles9 "outing9 "oute
0alancing and Transfer stations: Treatment Process: !rganic and (n:organic -rocesses:
"ecovery and "euse , Energy and Manure: Dis-osal Strategy: (ndustrial and
&azardous solid waste management: EBtended ProducerFs 6iability+
#EFE#E+CE'
*+ =roover9 Fundamentals o* modern manu*acturing9 John 8iley9 /.*.+
/+ =ideon &alevi9 !andboo( o* Production Management Methods9 &einemann9 /..*+
1+ 6eone and "ahn9 Fundamentals o* Flo" Manu*acturing9 flow Publishers9 /../+
2+ Don )yman9 Maintenance Planning, $oordination / Scheduling9 (ndustrial Press9
/.*.+
5+ =ulati and Smith9 Maintenance and .eliability #est Practices9 (ndustrial Press9
/..C
G+ Un:&abitat9 Solid 'aste Management in the 'orldDs $ities9 Earthscan 6td9 /.*.+
H+ Scott and Scheffler9 .educe, .euse, .ecycle, =reen 0oo7s =uides9 /..C+
D+ Maynard9 &+09 !andboo( o* Modern Manu*acturing Management9 Mc=raw &ill9
*CCD+
/G.
3.*. MA+A,EME+" (F "ECH+($(,B "#A+'FE# A+. AB'(#"I(+
/nit *:
"ec%nolog& "rans4er and AcHuisition: Meaning9 )eed and Process: The
Essence of Technology Transfer: Transfer within and between )ations: Price and
"eturn for Transfer of Technology: (P" Protection "egimes and Technology Transfer:
Multilateral Policies and Technology Transfer: Trade and (nvestment Policy of
&ostISource ountry vis:Q:vis Technology Transfer+
/nit 0:
="(Gs "#Is and "ec%nolog& "rans4er Issues: T"(Ps and Technology
transfer: T"(Ps9 Technology Transfer and Environment : "elaBing (P"s Standards for
Environmentally Sound Technologies , T"(Ps and onvention on 0io:Diversity >0D?
vis:Q:vis technology transfer , 6oose ;s Tight (P" Protective Environment vis:Q:vis:
Technology Transfer: 8T! Article GG+/ (m-lementation and Technology Transfer+
/nit 1:
"ec%nolog& "rans4er #outes: ontractual and )on:contractual #lows of
technology: Mar7et hannels: 6icensing: J;s: #D(: M!U: M)s: 0argaining
Process: onditions for Mar7et hannels: )on:mar7et hannels: (mitation and
"everse Engineering: R(nvent AroundF: ross:border movement of -ersonnel:
onditions facilitating non:mar7et channels: !utsourcing as Alternative to Technology
Transfer: 6ocal innovation in develo-ing countries as Alternative to Technology
Transfer+
/nit 3:
Concept and nature o4 "ec%nolog& A)sorption: Meaning of Technology
Absor-tion: ycle of Technology Absor-tion: TransferW Ado-tionW Ada-tationW
Absor-tion W Assimilation : Absor-tion and Productivity : Absor-tion and &uman
(nteractions9 Psychological #actors9 !rganizational "edesign and "e:engineering+
+
/nit 5:
"ec%nolog& di44usion and a)sorption: Meaning of Technology Diffusion: Eey
Diffusion "outes: Trade9 #D(9 "%D9 and 6abor mobility and training : ProBies for
Absor-tion: Patent itations9 (nternational o:invention9 and Multinational
S-onsorshi- of 6ocal (nvention: Diffusion to (nnovation: "ate of Diffusion , Time9
S-eed and ost of (nnovation through Diffusion: reation of Su-erior Technology+
/G*
/nit 6:
"rend and Hurdles in "ec%nolog& "rans4er and A)sorption: Status of
Technology Absor-tion in (ndia : )eed for new outloo7 on Absor-tion strategies for
ac4uired technology: reating newIim-roved technologies: &urdles: Attitude of
Technology Transferor and Transferee firms: Mar7et Size: "%D s-end level vis:Q:vis
=DP: 3uality of Education and &uman "esources , TaBation and #iscal Policy: PPP
for Technology Transfer and Absor-tion+
#EFE#E+CE'
*+ (tzha7 =oldberg9 Globaliation / technology absorption in &urope / $entral
Asia9 809 /..D+
/+ Andrew Michaels9 +nternational Technology Trans*er and Trips Article ::35:
$an Global Administrative <a" !elp <east-)eveloped countries Get 'hat
They #argained *orG 1*
st
July9 /.**9
htt-:IIg<il+orgIw-contentIu-loadsIarchivesI2*+*I(nternationalTechnologyTransfer
+PD#
1+ 8orld 0an79 htt-:IIgo+worldban7+orgI#C(GS!;A5.+
2+ 8orld 0an79 htt-:IIwww+worldban7+orgIeca
5+ Tabachnic7 % Eoivu7os7i9 Globaliation, Technology, and Philosophy, Suny
Press9 /..2+
G+ Andrew #eenberg9 Trans*orming technology, !Bford University Press9 /../
H+ United )ations9 Ta=ation and Technology Trans*er9 /..G+
/G/
3.0. MA+A,EME+" (F I++(9A"I(+ A+. #:.
/nit *:
Concept o4 Inno8ations and #:.: Meaning of (nnovation: "e4uisites for
(nnovation: reativity9 Scientific Tem-er9 (nvention9 Proto:ty-e Develo-ment9 Testing9
"efinement9 Perfection and Diffusion , Jay DoblinFs Ten Ty-es of (nnovation ,
Jennifer =oddardFs siB focus areas for innovation : (nnovation models of John 0esant
and Joe Tidd: "%D the bac7:bone of Technological (nnovation: " % D and Economic
Develo-ment )eBus: Technology innovators: 0usiness Model innovators: Process
innovators+
/nit 0:
Inno8ation and Human Intellect: reativity and Problem Solving: The
reative Process: (ntellect and reativity: reative (ndividuals and !ut:of:boB
thin7ing: Techni4ues of Transforming reativity into (nvention and (nvention into
(nnovation: Sources of (nnovation: Michael 6ee ScritchfieldFs 2PKs of
reativityI(nnovation: Product9 Process9 Person and Press > Place? : 2 @ones of
(nnovation: Product 6eadershi-9 ustomer (ntimacy9 !-erational EBcellence and
ategory "enewal: (nnovation failures+
/nit 1 :
"%eories o4 Creati8it&, Inno8ation, "ec%nolog& and #:.: 0ehavioral theory
of "%D investment and (nnovation: !-en (nnovation theory: Dominant design theory:
Technology S:curve theory: 0rainstorming theory: Ed De0onoKs SiB Thin7ing &ats:
ombination method: 0rinnovation >brea7through innovation?: 0enchmar7ing:
om-leBity Theory: T"(@IT(PS theory: hris =rannellFs (nnovation Strategies: "ole
of M)s in "%D , M)s in US9 EU and Ja-an in "%D Triad+
/nit 3:
Inno8ating Firms: Understanding the (nnovative #eatures of the selected to-
innovators of the world9 namely: The #aceboo79 Amazon9 A--le9 =oogle9 )ovartis9
8almart9 &P9 )i7e9 (ntel9 (0M9 =E9 Disney9 ric7et9 (P6 /.:/.9 Samsung9 Microsoft
and Twitter : !rganizational climate for reativity and (nnovation: Autonomy and
Entre-reneurshi-9 lose to the ustomer9 om-etitive S-irit9 #ailure tolerance9
organizational su--ort and Managing Ambiguity and ParadoB+
/G1
/nit 5:
atenting o4 Inno8ation: Patenting (nventions and (nnovations: "ole of
Patents9 o-y "ights9 Trade Mar7s and 6icenses in (nnovation and "%D management,
(ntellectual -ro-erty rights : Decision su--ort systems in "% D, Process ;s Product
(nnovation: "everse Engineering: 6aw regarding Protection of (nnovations from
(mitations+
/nit 6:
Corporate and ,o8ernment Commitment to Inno8ation and #:.: " % D
as a or-orate #unction , (n:house " % D "esources and ommitment , Partnershi- in
(nnovation, #inanciers of " % D Pro<ects , "ole of onsultants in " % D: reating a
-roductive team culture , =overnment su--ort for "%D infrastructure and researchers:
"ole of DST9 D0T and S(": =lobal (nnovation (ndeB:(nnovation Efficiency (ndeB:
(n-ut (ndeB and !ut-ut (ndeB+
#EFE#E+CE'
*+ Tom Peters and "obert 8aterman9 +n Search o* &=cellence9 6ondon: &ar-er %
"ow *CD/+
/+ Alvin Toffler+ Future Shoc(3 %e" For(9 0antom*CH*+
1+ ;+ =ovindara<an % +Trimble9 The Other Side o* +nnovation9 &0SP9 /.*.+
2+ ;+ =ovindara<an % +Trimble9 Ten .ules *or Strategic +nnovators9 &0SP9 /..5+
5+ Silverstein9 Samuel and Decarlo9 The +nnovatorDs Tool(it, 8iley9 /..D+
G+ P S7arzyns7i and " =ibson9 +nnovation to the $ore9&0SP9 /..D
H+ Scott 0er7un9 The Myths o* +nnovation9 !F"eilly Media9 /.*.+
D+ 0raden Eelley % "owan =ibson9 Sto(ing Four +nnovation #on*ire9 8iley9 /.*.+
C+ James M+ Utterbac79 Mastering the )ynamics o* +nnovation9 *CC2+
*.+ Peter #+ Druc7er9 +nnovation and &ntrepreneurship, &ar-er9 /..G+
**+ 8(P!9 8orld (ntellectual Pro-erty !rganizationFs Publications+
/G2
2+1+ 8A"E&!US()= MA)A=EME)T
/nit *:
=are%ouse Functions: Meaning of 8arehousing : (m-ortance , #unctions:
"eceiving: 6ogistics su--ort for (nward Trans-ortation9 Unloading9 (ns-ection9
Acce-tance and "ecordingA Storing: S-ace allocation9 #acilitation to stoc7ing9
=uarding % "ecordingA "is7 bearing: Processing: =rading and branding , Disinfecting
services :(ssuing: !rder -re-aration9 Pic7ing9 Dis-atchingI Delivery % "ecording:
&andling9 Trans-ortation % Storage of (S! ontainers, Utility and Advantages of
warehouses: Problems and issues in receiving -rocesses+
/nit 0:
=are%ouse "&pes: !wn 8arehouses: &ired 8arehouses: Private 8arehouses:
Public 8arehouses: =overnment 8arehouses: 0onded 8arehouses: o:o-erative
8arehouses: Distribution 8arehouses: #ulfillmentI onsolidation 8arehouses:
8arehouses Providing ;alue Added Services: ross Doc7ing and Trans:loading
8arehouses: 0rea7 0ul7 8arehouses: Storage 8arehouses: "efrigerated 8arehouses:
haracteristics of ideal warehouses: 8arehouse 6ayout: Princi-les and #acilities:
Ty-es+
/nit 1:
Internal (perations: Measures and metrics of warehouse o-erations: 6ogistics
in the warehouse: 6ocalization of materials in a warehouse: (dentification and
classification of Materials and -roducts in the warehouse: Managing the
materialI-roducts turns in warehouse >#(#!I6(#!? : Problems and issues in shi-ment
-rocesses+
/nit 3:
=are%ousing EHuipment: Material &andling e4ui-ment and Systems , "ole
of Material &andling in 6ogistics: Unloading and loading e4ui-ment: "olling 6adders:
6ifting e4ui-ment: arrying e4ui-ment : Platform Truc7s:(ndustrial arts: (ndustrial
Scales: Pallet E4ui-ment : Pallet Truc7s : "ac7 Systems: Safety Matting9 (ndustrial
Safety E4ui-ment: Storage ty-es and storage unit management: Material Storage
Systems , -rinci-les , benefits , methods: (ndustrial Shelving9 (ndustrial Storage 0ins
: (ndustrial Storage abinets : S-ill ontainment Systems:(ndustrial 8aste Dis-osal+
/nit 5:
In8entor& Management: (nventory Management: )eed and functions: Stoc7
6evels under onditions of ertainty9 "is7 and Uncertainty: ost of carrying or not
holding ade4uate inventory: E!3: Stoc7:out cost based inventory decisions: (nventory
lassification: A09 ;ED and #S): Methods of (nventory (ssue Pricing: ost and
Profit im-lications: (nventory 6edger: =oods "ecei-t -rocessing with inbound
/G5
deliveryIwithout inbound delivery : =oods issue with outbound deliveryIinternal
consum-tion: Stoc7 transfer Scenarios+
/nit 6:
I" 4or =are%ouse Management (=M): 8arehouse documentation:
(nformation flows in the warehouse: E"P:8MS : 0ar code , "#(D: !rganization
Data: 8arehouse Structure: 8arehouse Master Data : 8M Material master view:
!rganization Data: Define 8arehouse structure: 8arehouse number : Storage ty-e:
Storage section : Storage 0in : Pic7ing Area : Storage unit , 3uantity: reating
Transfer re4uirement automaticallyI manually : reating Transfer re4uirement for
storage
#EFE#E+CE'
*+ James A+ Tom-7ins9 'arehouse Management !andboo(, Tom-7ins Press9 *CCD+
/+ David Mulcahy9 'arehouse )istribution and Operations !andboo(9 Mc=raw &ill9
*CC1+
1+ Edward #razelle9 'orld-$lass 'arehousing and Material !andling, McGrra" !ill,
56603
2+ David J+ Piasec7i9 +nventory Accuracy: People, Processes, / Technology, Ops3 Pub3,
56673
5. J 'aCena, 8ar+ous 3anag!nt an$ In2ntor1 Contro% -Papr(ac).
G+ M+)a-olitana9 The Time, Space / $ost Guide to #etter 'arehouse, Distribution
=rou-9 /..1
H+ Jeroen P+ ;an Den 0erg9 +ntegral 'arehouse Management9 Management !utloo79
/..C+
D+ MaB Muller9 Essentials of (nventory Management9 AMA!M9 /..C+
C+ Steven M+ 0ragg9 +nventory #est Practices, 8iley9 /.**
/GG
3.3: ,#(="H MA+A,EME+"
/nit *:
'ine7s o4 ,ro7t%: Defining =rowth and =rowth Management: !verview of
=rowth Management SIX-S Process: Sinews9 Strategy9 Staging9 Synchronizing9
Securing and Sustenance: 'ine7s: (dentifying =rowth !--ortunities , Entry
Enticements and 0arriers: om-etition and oo-eration: reativity and Engagement:
Prioritizing =rowth: Develo-ing a =rowth Pro-osition and Plan: 0uilding u- the
=rowth sinews: #ine:8are9 Soft:8are and &ard:8are: =rowth -ro-ellers and
escalators: "einventing the #uture+
/nit 0:
'trategi2ing ,ro7t%: Strategic thrusts for =rowth: Impro8ement 'trategies
>Synergy and ;alue chain based?: ;ertical growth9 &orizontal growth >related growth
and unrelated growth?9 Evolutionary growth and ontinuous growth9 !rganic growth:
9enture 'trategies: Disru-tive ;entures and (nnovation Strategies: "evolutionary
growth9 Discontinuous growth9 and Ac4uired growth: 0lue !cean Strategy: AnsoffFs
model: McEinsey model: S8!TIT!8S model: 1 6evels of Enter-rise Strategies for
growth: Porters =eneric om-etitive Strategies: C%oosing t%e strategic gro7t%
c%oice: onsiderations of (nternal and EBternal #actors+
/nit 1:
'taging ,ro7t%: !rganizing for =rowth: (nertia Esca-e: Activation of
growth: 8ell thought out im-lementation -lan: om-etitive com-ensation -rograms:
Su--ortive organization culture: Strategic core com-etencies in -lace: #re4uent9 two:
way communications: Strategic staffing -lan: Efficient decision:ma7ing -rocess: #ull
delegation and accountability: Team based environment: Performance management
-rogram: hange management tools in -lace: Su--ortive systems and -rocesses:
Em-loyee develo-ment -lans: Succession -lan , 8arding off !rganization from signs
of Slowing and 6osing: "esources for =rowth: Mentor for =rowth >M2=?: =etting
focus and balance: Monitoring growth+
/nit 3:
'&nc%roni2ing 4or ,ro7t%: Synchronized Efforts : Directing the =rowth
"esource miB , =reinerFs model of rises (nduced =rowth: Managing =rowth fatigue:
once-t and !vercoming the same: : Managing the momentum of growth: Steady and
S-eed , Alert and Advancing: &igh =rowth "oad Ma-+
/GH
/nit 5 :
'ecuring ,ro7t% in e8er& domain: Product % 0rand domain9 Mar7et %
om-etition domain9 Assets % a-acity domain9 #inance % Profitability domain9
)etwor7s % "elationshi- domain9 =eogra-hy % S-read domain and Peo-le %
!rganizational domain: &andling un:sought conse4uences of growth: Turning "is7s
into !--ortunities+
/nit 6:
'ustaining ,ro7t%: Efficiency (m-rovement: Effectiveness Enhancement:
EBcellence Management: ontinuous (nnovation: Eaizen and "adical (nnovation:
&arnessing Diversity: "a-id =rowth Strategies: Managing "a-id =rowth: Passion for
=rowth+
#EFE#E+CE'
*+ hristo-her Meyer9 .elentless Gro"th, #ree Press9 *CCH+
/+ "obert Slater9 Jac7 8elch and the =E 8ay: Management +nsights and <eadership,
*CCC+
1+ "ichard 6eifer9 et al9 .adical +nnovation, &0P9 /...+
2+ Peter S Pande9 : Sigma 'ay9 Mc=raw &ill9 /...+
5+ 0 Tuc7er % 0 Tuc7er9 )riving Gro"th Through +nnovation9 0errett:Eoehler9 /../+
G+ Jac7 Trout % Steve "iv7in9 )i**erentiate or )ie9 John 8iley and Sons9 /..D
H+ "am haran and )oel+ M+ Tich, &very #usiness is a Gro"th #usiness, Three "ivers
Press9 /...+
D+ Jennings % &aughton9 +tDs not #+G and eats SMA<<333 itDs FAST that eats S<O'9
&ar-er9 /../+
C+ Andrew 6ester9 Gro"th Management: T"o !ats Are #etter Than One9 MacMillan9
/..C
*.+ #eigenbaum9 A ;A #eigenbaum9 D+ S9 The po"er o* management innovation :
Mc=raw:&ill9 /..C
**+ Timothy =eorge Eotnour9 Trans*orming Organiations, " Press /..C+
*/+ "odol-he Durand9 Organiational evolution and strategic management, Sage9 /..G
/GD
4.5, *UALITY MANA'EMENT
4%+T 0
<ualit&: Concepts and 'igni4icance: 3uality as customer delight , 3uality
as meeting standards , Actual >s Perceived 4uality , once-t of total 4uality , Design9
in-uts9 -rocess and out-ut , )eed for 4uality , #unction of 4uality , Philoso-hy of
3uality : !ld ;s+ )ew , 3uality as a -roblem9 as a challenge and as a delight, G sigma
conce-t: ontributions of 3uality =urus: Juran9 Deming and rosby+
4%+T 5
'tatistical <ualit& Control: #undamentals9 evolution and ob<ectives ,
Planning for 4uality , 3uality -rocess , Statistical Process ontrol >SP? and
acce-tance sam-ling , 3uality Assurance: ;endor 3uality : @ero Defect
Manufacturing+
4%+T 7
<ualit& Economics: 3uality and ost , 3uality and Productivity: 0enefits of
3uality , om-etition in 3uality , 3uality as a om-etitive Edge: "ole of M)s in
emergence of global 4uality+
4%+T 8
<ualit& '&stems: Total 4uality control system ;s+ Total 4uality management
system , Total 3uality ontrol >T3? in Ja-an9 US9 Euro-e , Elements of T3 , Just
in time9 SP9 4uality circles9 4uality teams: G Sigma 3uality a--roach and -rocess+
4%+T 9
"otal <ualit& Management ("<M): Elements , T3M in global -ers-ective ,
=lobal bench mar7ing , 0usiness -rocess reengineering , =lobal standards , (S! C...
series , Environmental 3S *2...: 3uality manual , 0arriers to T3M+
4%+T :
"otal <ualit& Management and $eaders%ip: (m-lementing T3M , Mar7et
choices , Meeting customer re4uirements , Maintaining com-etitive advantage , ore
com-etence and strategic alliances for ensuring 4uality , 3uality review9 recognition
and reward , 3uality awards: Ja-anese Deming Award9 US Malcolm 0aldrige )ational
3uality Award % (ndian =olden Peacoc7 )ational 3uality Award+
/GC
#EFE#E+CE'
*+ Armond ;+ #eigerbaum9 Total ,uality $ontrol9 Mc=raw &ill9 /..2+
/+ "on ollard9 Total ,uality: Success Through People9 Jaico9 /..G+
1+ Juran9 Planning *or ,uality, The #ree Press9 *CDD
2+ 8illborn % heng9 Global Management o* ,uality Assurance Systems9 Mc=raw &ill+
5+ Townsend % =ebhardt9 $ommit to ,uality9 John 8iley % Sons9 *CC.+
G+ E+ David S-ong9 The Ma(ing o* a 'orld-$lass Organiation9 AS3 3uality Press9 /..D+
H+ Suganthi9 69 Samuel9 A Anand9 Total ,uality Management9 Phi 6earning9 /..C+
D+ Patric7 6+ Townsend9 Joan E+ =ebhardt9 !o" Organiations <earn9 AS3 3P9 /..H+
C+ Joel E+ "oss9 Susan Perry9 Total ,uality Management: St+6ucie Press9 *CDD+
*.+ P+)+ Mu7her<ee9 Total ,uality Management, P&(9 /..G+
**+ 8illborn % heng9 Global Management o* ,uality Assurance Systems9 Mc=raw &ill+
*/+ )ancy "+ Tague9 ,uality Toolbo=9 AS3 3uality Press9 /..5+
*1+ =eorge and 8eimers7irch9 Total ,uality Management: /..C
*2+ Pyzde7 and Eeller9 The Si= Sigma !andboo(9 Mc=raw &ill9 /..C+
ZZZZZ
/H.