A

SYNOPSYS

ON

“INDIA BULLS”

AN ANALYTICAL STUDY OF SEGMENTATION TARGETING AND

POSITIONING STRATAGY OF ICICI PRUDENTIAL

SUBMITTED TO

RASHTRASANT TUKODOJI MAHARAJ UNIVERSITY, NAGPUR IN

PARTIAL FULFILLMENT OF THE REQUIRMENT FOR THE
DEGREE

OF

BACHELOR OF BUSINESS ADMINISTATION – III

SUBMITTED BY
MR. RAKESH PAWAR

GUIDED BY
Dr. ANAND MULEY

LOKMANYA TILAK INSTITUTE OF MANAGEMENT STUDIES

AND RESEARCH (LTIMSR), NAGPUR

Session 2009-10
 INDEX

Sr. No. TITLE

1. Company Profile
2. Aims & Objectives
3. Scope
4. Limitations
5. Research Methodology
6. Data Analysis
7. Conclusion & Suggestion
8. Bibliography
9. Annexure
 CHAPTER-1
COMPANY PROFILE

Indiabulls Retail Services Limited operates in the retail industry in

India. The company offers apparels, accessories, fragrances,
cosmetics, footwear, home furnishing, and decor products, as well as
provides groceries and other daily need products. It also wholesales
its products for hotels, restaurants, caterers, food and non-food
traders, institutional buyers, and professionals. The company operates
9 Lifestyle stores under Indiabulls Megastore and 36 super mart
stores under Indiabulls Mart. Indiabulls Retail Services Limited,
formerly known as Piramyd Retail Limited, was founded in 2007 and is
based in Mumbai, India.
Founded in 2007

...

CHAPTER - 2
 AIMS & OBJECTIVES

1. The main aim of this project is to find, what are the steps
INDIABULLS LTD. is adopting to be the market leader and to
differentiate itself from its competitors.

2. To obtain a huge response from given market area.

3. To understand and study marketing strategy INDIABULLS LTD.

4. Understand the customer need and provide better service.

5. To study and identify the strength and weakness of organization.

6. To study the overview of market share, demand, and marketing

environment.

7. To make an analyses of the effect of the marketing strategy adopted by

INDIABULLS LTD.

CHAPTER 3

SCOPE OF STUDY

1. The scope of the study is limited to particular organisation.

2. All marketing strategy adopted by INDIABULLS LTD. is particular
region.
3. Data has been collected only for last 4 months.
 CHAPTER 4
LIMITATIONS

1. Study of my project is limited to particular duration of 45 days.

2. Study is limited to a particular place.(INDIABULLS LTD. NAGPUR)

CHAPTER 5
RESEARCH & METHODOLOGY
DEFINATION-
1. RESEARCH- Research is careful & systematic study in same field of
knowledge, undertaken to establish fact or principles.

2. METHODOLOGY- Methodology can properly refer to the theoretical

analysis of the methods appropriate to a field of study or to the body of
methods.

RESEARCH METHODOLOGY CONTAINS TWO TYPES

DATA-

1. PRIMARY DATA-
Original data compiled & studies for a specific purpose. For example a
structured survey might be conducted for the purpose of discovering
current attitudes on a particular topic, raw survey responses would be
called primary data.
 2 .SECONDARY DATA-
In research, secondary data is data collected and possibly processed by
people other than the researcher in question. Common sources of
secondary data for social sciences include censuses large surveys and
organizational records in historical research. Secondary sources are
summaries, collections and interpretations of primary sources.

My project study is based on analytical study. My project will be based on

primary data collected by survey method with structured questionnaire.

CHAPTER - 6
DATA ANALYSIS

This will be done in due course

CHAPTER -7
CONCLUSION & SUGGESTION

This will be done after data collection

 CHAPTER -8
BIBLIOGRAPHY

1. Marketing management “PHILIP KOTLER”

2. Research methodology – C.R.KOTHARI

3. Marketing management – RANJAN SAXENA

4. Website – www.indiabulls.com/retail

CHAPTER-9
 ANNEXURE

The complete format of questionnaire will be mentioned in the project report

on which the survey report is based.