MITCON INSTITUTE OF MANAGEMENT

FACTORS INFLUENCING THE PURCHASE OF FOUR

WHEELERS IN PUNE REGION



A REPORT SUBMITTED TO PROF.POOJA MIMROT
DEPARTMENT OF
BUSINESS ADMINISTRATION



BY
KUHELI SEN BA1318
RAHUL TODUR BA1328
RAMESH KUMAR BA1329
RUCHI KHADTALE BA1330
PALASH SHARMA BF1308
Abstract:

Globalization and liberalization, with the entry of many prominent foreign
manufacturers, changed the automobile scenario in India, since early
1990s
.
Manufacturers such as Ford, General Motors, Honda, Toyota, Suzuki,
Hyundai, Renault, Mitsubishi, Benz, BMW, Volkswagen and Nissan set up
their manufacturing units inIndia in joint venture with their Indian
counterpart companies, by making use of the Foreign Direct Investment
policy of the Government of India, These manufacturers started capturing
the hearts of Indian carcustomers with their choice of technological and
innovative product features, with qualityand reliability. With the multiplicity
of choices available to the Indian passenger car buyers, it drastically
changed the way the car purchase scenario in India and particularly in the
State of Kerala. This transformed the automobile scene froma sellers
market to buyers market.

Car customers started developing their own personal preferences
andpurchasing patterns, which were hitherto unknown in the Indian
automobile segment.

Themainpurpose of thispaper isto come up with theidentification ofpossible
parametersand a framework development,thatinfluence the consumer
purchase behavior patternsof passenger carownersin the State of
Maharashtra,so thatfurther research couldbe done, based on
theframeworkand the identified parameters.












Questionnaire:

Dear respondents, My name is and I am pursuing my PGDM course. As
part of the curriculum, I am required to do a research on Consumer
Buying Behavior in Automobile. I need to ask some questions in this
regard, and in the process I would be taking some of your valuable time.
All information provided by you shall be used for academic purpose
only.



1. Do you own a car? * If no, go to Q.5



2. Which brand do you own?
Maruti Suzuki
Hyundai
TATA
Fiat
Nissan
Chevrolet
Mahindra & Mahindra
Honda
Toyota
Skoda
Mercedes
BMW
Audi
Other:

3. Would you like to switch to another brand with additional features?



4.If yes, what is your level of switching?




5.Do you think you would be buying a car in the near future?





6.Scale the factors which would influence your purchasing decision (1 being least and 5 being
the most important factor)


1 2 3 4 5

Price



Financing



Company's past
financial record


Brand name



Word of mouth



Shape and size



Technical aspect



After sale service



Festival
season/promotions


Advertisement



Any other, please
specify below




7.What is the price range you are considering?


8.Would you like to buy an used car?


9. Which of these types of cars would you consider driving? Please tick)
Sedan/ Hatchback
Estate
Sports/ Cabriolet
SUV
Minivan
Mini Car
Prestige Car

10. What would you look for in your car? Scale your preference 1-least, 5-highest


1 2 3 4 5

Space



Size and shape



Technology



Brand image



Interior



Comfort



Power



Fuel efficiency



Any other, please
specify below






Rate according to your car engine preference 1-least, 5-highest


1 2 3 4 5

Petrol



Diesel





1 2 3 4 5

LPG



CNG






You prefer car manufactured by : (Frame a proper brand preference question)









* Required



Name*______________________________


Age * _______


Area, District/City * Locality:_____________________


Contact No.*__________________


Occupation *.
Student
Self-employed
Government Servant
Employee
Other:__________________

Family income (Rs. per annum) *:

<2 lacs
2 lacs 5 lacs
>5 lacs



email-id:_________________________