CAREER

MEDIA
CAREER
MEDIA & ENTERTAINMENT
CAREER
ENTERTAINMENT
TRENDS
ENTERTAINMENT
TRENDS
ENTERTAINMENT INDUSTRY,
TRENDS 2012
INDUSTRY, INDIA
2012
INDIA


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Contents
OVERVIEW
GROWTH OF THE INDUSTRY
JOB OPPORTUNITIES
BENEFITS OF DOING MBA
REFERENCES:


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Contents
OVERVIEW ................................
GROWTH OF THE INDUSTRY
JOB OPPORTUNITIES
BENEFITS OF DOING MBA
REFERENCES: ................................
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third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
................................
GROWTH OF THE INDUSTRY
JOB OPPORTUNITIES ................................
BENEFITS OF DOING MBA
................................
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expects this document to remain confidential at all times and that it will not be shared with any
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................................................................
GROWTH OF THE INDUSTRY ................................
................................
BENEFITS OF DOING MBA ................................
................................................................

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and all information contained herein is considered commercially
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
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and all information contained herein is considered commercially
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
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and all information contained herein is considered commercially
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and all information contained herein is considered commercially
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1
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OVERVIEW
The Indian Media & Entertainment (M&
leisure and entertainment is higher than the economic growth, owing to favourable demographics and
rising disposable incomes. With new media, or rather digital media, making a rage, the Indian M&E
industry is standing at a new inflection point.
Rise in digital content consumption, launch of innovative content delivery platforms, higher
penetration in tier II and tier III cities, enhancing reach of regional media and regulatory shifts are
major fact
The entire M&E landscape is witnessing a shift; thanks to cable digitisation, wireless broadband
penetration, increasing direct
internet

The Media and Entertainment industry comprises of the following segments:










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third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
VERVIEW
The Indian Media & Entertainment (M&
leisure and entertainment is higher than the economic growth, owing to favourable demographics and
rising disposable incomes. With new media, or rather digital media, making a rage, the Indian M&E
industry is standing at a new inflection point.
Rise in digital content consumption, launch of innovative content delivery platforms, higher
penetration in tier II and tier III cities, enhancing reach of regional media and regulatory shifts are
major factors that are driving the growth of the sector.
The entire M&E landscape is witnessing a shift; thanks to cable digitisation, wireless broadband
penetration, increasing direct
usage.
The Media and Entertainment industry comprises of the following segments:
Television
Print
Films
Radio
Music
Animation
Gaming
Advertising
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24x7 Learning expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.

The Indian Media & Entertainment (M&
leisure and entertainment is higher than the economic growth, owing to favourable demographics and
rising disposable incomes. With new media, or rather digital media, making a rage, the Indian M&E
industry is standing at a new inflection point.
Rise in digital content consumption, launch of innovative content delivery platforms, higher
penetration in tier II and tier III cities, enhancing reach of regional media and regulatory shifts are
ors that are driving the growth of the sector.
The entire M&E landscape is witnessing a shift; thanks to cable digitisation, wireless broadband
penetration, increasing direct-to-
The Media and Entertainment industry comprises of the following segments:
Internet and Outdoor.
24x7 Learning Pvt Ltd
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
The Indian Media & Entertainment (M&E) sector is a sunrise industry. The momentum of spends on
leisure and entertainment is higher than the economic growth, owing to favourable demographics and
rising disposable incomes. With new media, or rather digital media, making a rage, the Indian M&E
industry is standing at a new inflection point.
Rise in digital content consumption, launch of innovative content delivery platforms, higher
penetration in tier II and tier III cities, enhancing reach of regional media and regulatory shifts are
ors that are driving the growth of the sector.
The entire M&E landscape is witnessing a shift; thanks to cable digitisation, wireless broadband
-home (DTH) penetration, digitisation of film distribution and growing
The Media and Entertainment industry comprises of the following segments:
Internet and Outdoor.

The momentum of spends on
leisure and entertainment is
higher than the economic
growth
24x7 Learning Pvt Ltd and all information contained herein is considered commercially
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.

E) sector is a sunrise industry. The momentum of spends on
leisure and entertainment is higher than the economic growth, owing to favourable demographics and
rising disposable incomes. With new media, or rather digital media, making a rage, the Indian M&E
industry is standing at a new inflection point.
Rise in digital content consumption, launch of innovative content delivery platforms, higher
penetration in tier II and tier III cities, enhancing reach of regional media and regulatory shifts are
ors that are driving the growth of the sector.
The entire M&E landscape is witnessing a shift; thanks to cable digitisation, wireless broadband
home (DTH) penetration, digitisation of film distribution and growing
The Media and Entertainment industry comprises of the following segments:

The momentum of spends on
leisure and entertainment is
higher than the economic
growth
- IBEF
and all information contained herein is considered commercially
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
E) sector is a sunrise industry. The momentum of spends on
leisure and entertainment is higher than the economic growth, owing to favourable demographics and
rising disposable incomes. With new media, or rather digital media, making a rage, the Indian M&E
Rise in digital content consumption, launch of innovative content delivery platforms, higher
penetration in tier II and tier III cities, enhancing reach of regional media and regulatory shifts are
The entire M&E landscape is witnessing a shift; thanks to cable digitisation, wireless broadband
home (DTH) penetration, digitisation of film distribution and growing
The Media and Entertainment industry comprises of the following segments:
The momentum of spends on
leisure and entertainment is
higher than the economic
growth.
IBEF
and all information contained herein is considered commercially
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
E) sector is a sunrise industry. The momentum of spends on
leisure and entertainment is higher than the economic growth, owing to favourable demographics and
rising disposable incomes. With new media, or rather digital media, making a rage, the Indian M&E
Rise in digital content consumption, launch of innovative content delivery platforms, higher
penetration in tier II and tier III cities, enhancing reach of regional media and regulatory shifts are
The entire M&E landscape is witnessing a shift; thanks to cable digitisation, wireless broadband
home (DTH) penetration, digitisation of film distribution and growing
The Media and Entertainment industry comprises of the following segments:
The momentum of spends on
leisure and entertainment is
higher than the economic
and all information contained herein is considered commercially
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
E) sector is a sunrise industry. The momentum of spends on
leisure and entertainment is higher than the economic growth, owing to favourable demographics and
rising disposable incomes. With new media, or rather digital media, making a rage, the Indian M&E
Rise in digital content consumption, launch of innovative content delivery platforms, higher
penetration in tier II and tier III cities, enhancing reach of regional media and regulatory shifts are
The entire M&E landscape is witnessing a shift; thanks to cable digitisation, wireless broadband
home (DTH) penetration, digitisation of film distribution and growing
The momentum of spends on
leisure and entertainment is
higher than the economic
and all information contained herein is considered commercially
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
2
E) sector is a sunrise industry. The momentum of spends on
leisure and entertainment is higher than the economic growth, owing to favourable demographics and
rising disposable incomes. With new media, or rather digital media, making a rage, the Indian M&E
Rise in digital content consumption, launch of innovative content delivery platforms, higher
penetration in tier II and tier III cities, enhancing reach of regional media and regulatory shifts are
The entire M&E landscape is witnessing a shift; thanks to cable digitisation, wireless broadband
home (DTH) penetration, digitisation of film distribution and growing

This Document is the property of
confidential.
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.


GROWTH
Strong demand for
the emergence of new media, will help the Indian media and entertainment industry to grow at a
CAGR of
states a report by industry body
FICCI and global consultancy
KPMG.

The media and entertainment
landscape in India is undergoing a
significant shift. Cable digitalisation,
the promise of wireless broadband,
increasing DTH penetration,
digitalisation of film distribution and
growing internet usage are all
prompting strategic shifts in the
way companies work. Traditional
business models are evolving for
the better as new opportunities emerge, says Jehil
at KPMG.

While past year had been a challenging one not only for the Indian media and entertainment industry
but also for the larger world economy, India is still expected to grow at a healthy pace, though lower
than the projected levels, the r
such as animation and VFX, digital advertising and gaming are fast increasing their share in the
overall pie.

The television industry, which already contributes the largest share of 47% to t
expected to grow to 50% in 2015. This segment of the industry, which is largely advertising
dependent and is fighting low average revenues per consumer, is expected to grow by 14.5%
cumulatively over the next five years to
Industry Size
The industry size and growth rates (in 000's) for key sectors are detailed below.
Year
2012
2018
CAGR
(Source: FICCI Frames 2009, Primary Research, and IMaCS analysis based on long term projection of PFCE)




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third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
ROWTH OF THE INDUSTRY
Strong demand for entertainment in smaller cities, especially due to the rise of vernacular media and
the emergence of new media, will help the Indian media and entertainment industry to grow at a
CAGR of 15% to 1,45,700
states a report by industry body
FICCI and global consultancy
The media and entertainment
landscape in India is undergoing a
significant shift. Cable digitalisation,
the promise of wireless broadband,
increasing DTH penetration,
talisation of film distribution and
growing internet usage are all
prompting strategic shifts in the
way companies work. Traditional
business models are evolving for
the better as new opportunities emerge, says Jehil
at KPMG.
While past year had been a challenging one not only for the Indian media and entertainment industry
but also for the larger world economy, India is still expected to grow at a healthy pace, though lower
than the projected levels, the r
such as animation and VFX, digital advertising and gaming are fast increasing their share in the
overall pie.
The television industry, which already contributes the largest share of 47% to t
expected to grow to 50% in 2015. This segment of the industry, which is largely advertising
dependent and is fighting low average revenues per consumer, is expected to grow by 14.5%
cumulatively over the next five years to
ustry Size
The industry size and growth rates (in 000's) for key sectors are detailed below.
Year
Television
Films
2012
2018 1197
CAGR 12.70%
(Source: FICCI Frames 2009, Primary Research, and IMaCS analysis based on long term projection of PFCE)
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third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
OF THE INDUSTRY
entertainment in smaller cities, especially due to the rise of vernacular media and
the emergence of new media, will help the Indian media and entertainment industry to grow at a
1,45,700-crore in five years. The industry achieved a growth o
states a report by industry body
FICCI and global consultancy
The media and entertainment
landscape in India is undergoing a
significant shift. Cable digitalisation,
the promise of wireless broadband,
increasing DTH penetration,
talisation of film distribution and
growing internet usage are all
prompting strategic shifts in the
way companies work. Traditional
business models are evolving for
the better as new opportunities emerge, says Jehil
While past year had been a challenging one not only for the Indian media and entertainment industry
but also for the larger world economy, India is still expected to grow at a healthy pace, though lower
than the projected levels, the r
such as animation and VFX, digital advertising and gaming are fast increasing their share in the
The television industry, which already contributes the largest share of 47% to t
expected to grow to 50% in 2015. This segment of the industry, which is largely advertising
dependent and is fighting low average revenues per consumer, is expected to grow by 14.5%
cumulatively over the next five years to
The industry size and growth rates (in 000's) for key sectors are detailed below.
Television
and
Films
550
1197
12.70%
(Source: FICCI Frames 2009, Primary Research, and IMaCS analysis based on long term projection of PFCE)
24x7 Learning Pvt Ltd
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.

entertainment industry to
grow at a CAGR of 15% to 1
45,700

OF THE INDUSTRY
entertainment in smaller cities, especially due to the rise of vernacular media and
the emergence of new media, will help the Indian media and entertainment industry to grow at a
crore in five years. The industry achieved a growth o
states a report by industry body
FICCI and global consultancy
The media and entertainment
landscape in India is undergoing a
significant shift. Cable digitalisation,
the promise of wireless broadband,
increasing DTH penetration,
talisation of film distribution and
growing internet usage are all
prompting strategic shifts in the
way companies work. Traditional
business models are evolving for
the better as new opportunities emerge, says Jehil
While past year had been a challenging one not only for the Indian media and entertainment industry
but also for the larger world economy, India is still expected to grow at a healthy pace, though lower
eport says. TV continues to be the dominant medium while sectors
such as animation and VFX, digital advertising and gaming are fast increasing their share in the
The television industry, which already contributes the largest share of 47% to t
expected to grow to 50% in 2015. This segment of the industry, which is largely advertising
dependent and is fighting low average revenues per consumer, is expected to grow by 14.5%
cumulatively over the next five years to 60,250 crore
The industry size and growth rates (in 000's) for key sectors are detailed below.
Print
239
422
9.40%
(Source: FICCI Frames 2009, Primary Research, and IMaCS analysis based on long term projection of PFCE)
24x7 Learning Pvt Ltd and all information contained herein is considered commercially
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.

the Indian media and
entertainment industry to
grow at a CAGR of 15% to 1
45,700-
FICCI
OF THE INDUSTRY
entertainment in smaller cities, especially due to the rise of vernacular media and
the emergence of new media, will help the Indian media and entertainment industry to grow at a
crore in five years. The industry achieved a growth o
the better as new opportunities emerge, says Jehil Thakkar, head, media and entertainment
While past year had been a challenging one not only for the Indian media and entertainment industry
but also for the larger world economy, India is still expected to grow at a healthy pace, though lower
eport says. TV continues to be the dominant medium while sectors
such as animation and VFX, digital advertising and gaming are fast increasing their share in the
The television industry, which already contributes the largest share of 47% to t
expected to grow to 50% in 2015. This segment of the industry, which is largely advertising
dependent and is fighting low average revenues per consumer, is expected to grow by 14.5%
60,250 crore.
The industry size and growth rates (in 000's) for key sectors are detailed below.
Radio
14
30
13.60%
(Source: FICCI Frames 2009, Primary Research, and IMaCS analysis based on long term projection of PFCE)
and all information contained herein is considered commercially
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
the Indian media and
entertainment industry to
grow at a CAGR of 15% to 1
-crore in five years
FICCI-KPMG Report
entertainment in smaller cities, especially due to the rise of vernacular media and
the emergence of new media, will help the Indian media and entertainment industry to grow at a
crore in five years. The industry achieved a growth o
Thakkar, head, media and entertainment
While past year had been a challenging one not only for the Indian media and entertainment industry
but also for the larger world economy, India is still expected to grow at a healthy pace, though lower
eport says. TV continues to be the dominant medium while sectors
such as animation and VFX, digital advertising and gaming are fast increasing their share in the
The television industry, which already contributes the largest share of 47% to t
expected to grow to 50% in 2015. This segment of the industry, which is largely advertising
dependent and is fighting low average revenues per consumer, is expected to grow by 14.5%
The industry size and growth rates (in 000's) for key sectors are detailed below.
Radio Animation
33
88
13.60% 17.60%
(Source: FICCI Frames 2009, Primary Research, and IMaCS analysis based on long term projection of PFCE)
and all information contained herein is considered commercially
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
the Indian media and
entertainment industry to
grow at a CAGR of 15% to 1
crore in five years
KPMG Report
entertainment in smaller cities, especially due to the rise of vernacular media and
the emergence of new media, will help the Indian media and entertainment industry to grow at a
crore in five years. The industry achieved a growth o
Thakkar, head, media and entertainment
While past year had been a challenging one not only for the Indian media and entertainment industry
but also for the larger world economy, India is still expected to grow at a healthy pace, though lower
eport says. TV continues to be the dominant medium while sectors
such as animation and VFX, digital advertising and gaming are fast increasing their share in the
The television industry, which already contributes the largest share of 47% to t
expected to grow to 50% in 2015. This segment of the industry, which is largely advertising
dependent and is fighting low average revenues per consumer, is expected to grow by 14.5%
The industry size and growth rates (in 000's) for key sectors are detailed below.
Animation Gaming
33
88
17.60% 20.60%
(Source: FICCI Frames 2009, Primary Research, and IMaCS analysis based on long term projection of PFCE)
and all information contained herein is considered commercially
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
the Indian media and
entertainment industry to
grow at a CAGR of 15% to 1
crore in five years
KPMG Report
entertainment in smaller cities, especially due to the rise of vernacular media and
the emergence of new media, will help the Indian media and entertainment industry to grow at a
crore in five years. The industry achieved a growth of 12% in 2011
Thakkar, head, media and entertainment
While past year had been a challenging one not only for the Indian media and entertainment industry
but also for the larger world economy, India is still expected to grow at a healthy pace, though lower
eport says. TV continues to be the dominant medium while sectors
such as animation and VFX, digital advertising and gaming are fast increasing their share in the
The television industry, which already contributes the largest share of 47% to the industry, is
expected to grow to 50% in 2015. This segment of the industry, which is largely advertising
dependent and is fighting low average revenues per consumer, is expected to grow by 14.5%

Gaming
23
53
20.60%
(Source: FICCI Frames 2009, Primary Research, and IMaCS analysis based on long term projection of PFCE)
and all information contained herein is considered commercially
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
3
the Indian media and
entertainment industry to
grow at a CAGR of 15% to 1,

entertainment in smaller cities, especially due to the rise of vernacular media and
the emergence of new media, will help the Indian media and entertainment industry to grow at a
12% in 2011,
Thakkar, head, media and entertainment practice
While past year had been a challenging one not only for the Indian media and entertainment industry
but also for the larger world economy, India is still expected to grow at a healthy pace, though lower
eport says. TV continues to be the dominant medium while sectors
such as animation and VFX, digital advertising and gaming are fast increasing their share in the
he industry, is
expected to grow to 50% in 2015. This segment of the industry, which is largely advertising
dependent and is fighting low average revenues per consumer, is expected to grow by 14.5%
Total
859
1790
12.20%

This Document is the property of
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third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.


JOB
Industry Size and Human Resource Requirement
With the increasing interests of the global investors in the M&E sector has opened up opportunities of
expansion in the industry to the poorest of the areas in the country. The development of new
distribution channels, increase in the viewership, advertising ex
scope for diversification to different roles,
responsibilities and areas in the Media &
Entertainment industry.

The Federation of Indian Chambers
Commerce and Industry (FICCI
released their annual report
media and entertainment sector. It is clear
from the report that in spite of the global
economic uncertainty and tepid Indian
growth, the industry registered a healthy
growth rate of 12%. Backed by strong
consumption in tier II and III cities
continued growth of regional media and rapid expansion of new media businesses, the industry is
estimated to grow 13% in 2012, the report said. Thanks to this pace and as a key influencer of
overall well being, the media and entertainment industry looks
that will accompany this growth. Enabling policy, industry initiatives, new technologies and increasing
consumption are facilitating the process. Finding enough qualified and skilled people is essential to
maintaining th
Human Resource Requirements
The details of the total and incremental human resource requirements between 2012 and 2018 are
shown in the following table.
Projected human resource requirement
Year
2012
2018
Incremental
(between 2012
and 2018, in
000s)
P.S.: The total industry size includes other media industry or




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confidential. 24x7 Learning
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
OB OPPORTUNITIES
Industry Size and Human Resource Requirement
the increasing interests of the global investors in the M&E sector has opened up opportunities of
expansion in the industry to the poorest of the areas in the country. The development of new
distribution channels, increase in the viewership, advertising ex
scope for diversification to different roles,
responsibilities and areas in the Media &
Entertainment industry.
The Federation of Indian Chambers
Commerce and Industry (FICCI
released their annual report
media and entertainment sector. It is clear
from the report that in spite of the global
economic uncertainty and tepid Indian
growth, the industry registered a healthy
growth rate of 12%. Backed by strong
consumption in tier II and III cities
continued growth of regional media and rapid expansion of new media businesses, the industry is
estimated to grow 13% in 2012, the report said. Thanks to this pace and as a key influencer of
overall well being, the media and entertainment industry looks
that will accompany this growth. Enabling policy, industry initiatives, new technologies and increasing
consumption are facilitating the process. Finding enough qualified and skilled people is essential to
maintaining the momentum.
Human Resource Requirements
The details of the total and incremental human resource requirements between 2012 and 2018 are
shown in the following table.
Projected human resource requirement
Year
Television
2012
2018
Incremental
(between 2012
and 2018, in
000s)
2731.00%
P.S.: The total industry size includes other media industry or
This Document is the property of 24x7 Learning Pvt Ltd
24x7 Learning expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
PPORTUNITIES
Industry Size and Human Resource Requirement
the increasing interests of the global investors in the M&E sector has opened up opportunities of
expansion in the industry to the poorest of the areas in the country. The development of new
distribution channels, increase in the viewership, advertising ex
scope for diversification to different roles,
responsibilities and areas in the Media &
Entertainment industry.
The Federation of Indian Chambers
Commerce and Industry (FICCI
released their annual report on the Indian
media and entertainment sector. It is clear
from the report that in spite of the global
economic uncertainty and tepid Indian
growth, the industry registered a healthy
growth rate of 12%. Backed by strong
consumption in tier II and III cities
continued growth of regional media and rapid expansion of new media businesses, the industry is
estimated to grow 13% in 2012, the report said. Thanks to this pace and as a key influencer of
overall well being, the media and entertainment industry looks
that will accompany this growth. Enabling policy, industry initiatives, new technologies and increasing
consumption are facilitating the process. Finding enough qualified and skilled people is essential to
e momentum.
Human Resource Requirements
The details of the total and incremental human resource requirements between 2012 and 2018 are
shown in the following table.
Projected human resource requirement
Television
and
Films
1311
2473
2731.00%
P.S.: The total industry size includes other media industry or
24x7 Learning Pvt Ltd
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
PPORTUNITIES
Industry Size and Human Resource Requirement
the increasing interests of the global investors in the M&E sector has opened up opportunities of
expansion in the industry to the poorest of the areas in the country. The development of new
distribution channels, increase in the viewership, advertising ex
scope for diversification to different roles,
responsibilities and areas in the Media &
The Federation of Indian Chambers of
Commerce and Industry (FICCI) and KPMG
on the Indian
media and entertainment sector. It is clear
from the report that in spite of the global
economic uncertainty and tepid Indian
growth, the industry registered a healthy
growth rate of 12%. Backed by strong
consumption in tier II and III cities
continued growth of regional media and rapid expansion of new media businesses, the industry is
estimated to grow 13% in 2012, the report said. Thanks to this pace and as a key influencer of
overall well being, the media and entertainment industry looks
that will accompany this growth. Enabling policy, industry initiatives, new technologies and increasing
consumption are facilitating the process. Finding enough qualified and skilled people is essential to
Human Resource Requirements
The details of the total and incremental human resource requirements between 2012 and 2018 are
Projected human resource requirement
Print
18
28
22.00%
P.S.: The total industry size includes other media industry or
24x7 Learning Pvt Ltd and all information contained herein is considered commercially
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.

The increase in salary
accounts to 16.7% in
Jan
Industry Size and Human Resource Requirement
the increasing interests of the global investors in the M&E sector has opened up opportunities of
expansion in the industry to the poorest of the areas in the country. The development of new
distribution channels, increase in the viewership, advertising ex
scope for diversification to different roles,
responsibilities and areas in the Media &
of
) and KPMG
on the Indian
media and entertainment sector. It is clear
from the report that in spite of the global
economic uncertainty and tepid Indian
growth, the industry registered a healthy
growth rate of 12%. Backed by strong
consumption in tier II and III cities,
continued growth of regional media and rapid expansion of new media businesses, the industry is
estimated to grow 13% in 2012, the report said. Thanks to this pace and as a key influencer of
overall well being, the media and entertainment industry looks
that will accompany this growth. Enabling policy, industry initiatives, new technologies and increasing
consumption are facilitating the process. Finding enough qualified and skilled people is essential to
The details of the total and incremental human resource requirements between 2012 and 2018 are
Projected human resource requirement 2012 to 2018 (in 000s)
Radio
65
123
141.00%
P.S.: The total industry size includes other media industry or segments.
and all information contained herein is considered commercially
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
The increase in salary
accounts to 16.7% in
Jan-March 2012
- Ma Foi
the increasing interests of the global investors in the M&E sector has opened up opportunities of
expansion in the industry to the poorest of the areas in the country. The development of new
distribution channels, increase in the viewership, advertising expenditure and technologies gives more
continued growth of regional media and rapid expansion of new media businesses, the industry is
estimated to grow 13% in 2012, the report said. Thanks to this pace and as a key influencer of
overall well being, the media and entertainment industry looks poised for the evolutionary changes
that will accompany this growth. Enabling policy, industry initiatives, new technologies and increasing
consumption are facilitating the process. Finding enough qualified and skilled people is essential to
The details of the total and incremental human resource requirements between 2012 and 2018 are
2012 to 2018 (in 000s)
Radio Animation
19
43
141.00% 64.00%
segments.
and all information contained herein is considered commercially
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
The increase in salary
accounts to 16.7% in
March 2012
FoiReport.
the increasing interests of the global investors in the M&E sector has opened up opportunities of
expansion in the industry to the poorest of the areas in the country. The development of new
penditure and technologies gives more
continued growth of regional media and rapid expansion of new media businesses, the industry is
estimated to grow 13% in 2012, the report said. Thanks to this pace and as a key influencer of
poised for the evolutionary changes
that will accompany this growth. Enabling policy, industry initiatives, new technologies and increasing
consumption are facilitating the process. Finding enough qualified and skilled people is essential to
The details of the total and incremental human resource requirements between 2012 and 2018 are
2012 to 2018 (in 000s)
Animation Gaming
19
43
64.00% 35.00%
and all information contained herein is considered commercially
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
The increase in salary
accounts to 16.7% in
March 2012
Report.
the increasing interests of the global investors in the M&E sector has opened up opportunities of
expansion in the industry to the poorest of the areas in the country. The development of new
penditure and technologies gives more
continued growth of regional media and rapid expansion of new media businesses, the industry is
estimated to grow 13% in 2012, the report said. Thanks to this pace and as a key influencer of
poised for the evolutionary changes
that will accompany this growth. Enabling policy, industry initiatives, new technologies and increasing
consumption are facilitating the process. Finding enough qualified and skilled people is essential to
The details of the total and incremental human resource requirements between 2012 and 2018 are
Gaming
13
26
35.00%
and all information contained herein is considered commercially
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
4
The increase in salary
accounts to 16.7% in
the increasing interests of the global investors in the M&E sector has opened up opportunities of
expansion in the industry to the poorest of the areas in the country. The development of new
penditure and technologies gives more
continued growth of regional media and rapid expansion of new media businesses, the industry is
estimated to grow 13% in 2012, the report said. Thanks to this pace and as a key influencer of
poised for the evolutionary changes
that will accompany this growth. Enabling policy, industry initiatives, new technologies and increasing
consumption are facilitating the process. Finding enough qualified and skilled people is essential to
The details of the total and incremental human resource requirements between 2012 and 2018 are
Total
1425
2692
2994.00% 2994.00%

This Document is the property of
confidential.
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.


According to
consistently. The increase in salary accounts to 16.7% in Jan
Estimated
Employment Sep.
1,443,900
Note: Employment numbers are given as round fig








This Document is the property of
confidential. 24x7 Learning
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
According to the report
consistently. The increase in salary accounts to 16.7% in Jan
Estimated
Employment Sep.
2011
1,443,900
mployment numbers are given as round fig
This Document is the property of 24x7 Learning Pvt Ltd
24x7 Learning expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
the report the expected employment in 2012 is 1645162 a figure that is rising
consistently. The increase in salary accounts to 16.7% in Jan
Employment Sep.
Estimated
Employment Dec.
1,482,898
mployment numbers are given as round fig
Estimated increase
Oct
Increase in Salary
24x7 Learning Pvt Ltd
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
the expected employment in 2012 is 1645162 a figure that is rising
consistently. The increase in salary accounts to 16.7% in Jan
Estimated
Employment Dec.
2011
1,482,898
mployment numbers are given as round fig
15.3%
Estimated increase
Oct- Dec 2011
Increase in Salary
Lateral Job shift
24x7 Learning Pvt Ltd and all information contained herein is considered commercially
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.

the expected employment in 2012 is 1645162 a figure that is rising
consistently. The increase in salary accounts to 16.7% in Jan
Employment Dec.
Expected
Employment March
1,526,372
mployment numbers are given as round figures.
Estimated increase
Dec 2011
Expected increase
during Jan
Increase in Salary
Lateral Job shift
and all information contained herein is considered commercially
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
the expected employment in 2012 is 1645162 a figure that is rising
consistently. The increase in salary accounts to 16.7% in Jan-March 2012
Expected
Employment March
2012
1,526,372
ures.
16.7%
Expected increase
during Jan- Mar. 2012
Increase in Salary
Lateral Job shift
and all information contained herein is considered commercially
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
the expected employment in 2012 is 1645162 a figure that is rising
March 2012
Employment March Employment Dec.

Expected increase
Mar. 2012
Increase in Salary
and all information contained herein is considered commercially
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
the expected employment in 2012 is 1645162 a figure that is rising
Expected
Employment Dec.
2012
1,645,162

and all information contained herein is considered commercially
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
5
the expected employment in 2012 is 1645162 a figure that is rising
Expected
Employment Dec.


This Document is the property of
confidential.
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.


BENEFITS
A program in
multidisciplinary field of media and entertainment and its basic constituents as well as market
research, production, business development,
organization and accounting/economics. The
core of m
consists of the media sector as a whole; internet,
music,
audiovisual and advertising. This ensures
management career opportunities in the media
and entertainment at a broadcasting co
a publisher, at an entertainment company or an
event organizer
or television
Since there has been a vast requirement for young and enthusiastic business administrators across a
variety of segm
channels an MBA has a plethora of career opportunities to have excelled in those segments of the
entertainment industry. India goes global on media and entertainment sector wi
Oscar award winning by A.R. Rahman and Resul
"Slumdog
the Washington Post, leading daily of
the Indians. This showcases the transformation in the media and entertainment industry in India
spotlighting how genius the Indians are.
In the above diagram we see that a person with a B
medium of 2.1 lakhs but after doing a PG degree gets a hike of 33.33%.
and Entertainment

In the above graph we can see the pay





This Document is the property of
confidential. 24x7 Learning
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
ENEFITS O
A program in media
multidisciplinary field of media and entertainment and its basic constituents as well as market
research, production, business development,
organization and accounting/economics. The
core of media and entertainment management
consists of the media sector as a whole; internet,
music, television, film, print or publishing,
audiovisual and advertising. This ensures
management career opportunities in the media
and entertainment at a broadcasting co
a publisher, at an entertainment company or an
organizer or specialization in film, music,
or television Production Company
Since there has been a vast requirement for young and enthusiastic business administrators across a
variety of segments such as film, television, advertising, publishing media, and music/radio FM
channels an MBA has a plethora of career opportunities to have excelled in those segments of the
entertainment industry. India goes global on media and entertainment sector wi
Oscar award winning by A.R. Rahman and Resul
"Slumdog Millionaire
the Washington Post, leading daily of
the Indians. This showcases the transformation in the media and entertainment industry in India
spotlighting how genius the Indians are.
In the above diagram we see that a person with a B
medium of 2.1 lakhs but after doing a PG degree gets a hike of 33.33%.
and Entertainment will help a student attaining a hike in his salary.
In the above graph we can see the pay
This Document is the property of 24x7 Learning Pvt Ltd
24x7 Learning expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
OF DOING
media and entertainment management
multidisciplinary field of media and entertainment and its basic constituents as well as market
research, production, business development,
organization and accounting/economics. The
edia and entertainment management
consists of the media sector as a whole; internet,
, film, print or publishing,
audiovisual and advertising. This ensures
management career opportunities in the media
and entertainment at a broadcasting co
a publisher, at an entertainment company or an
or specialization in film, music,
Production Company
Since there has been a vast requirement for young and enthusiastic business administrators across a
ents such as film, television, advertising, publishing media, and music/radio FM
channels an MBA has a plethora of career opportunities to have excelled in those segments of the
entertainment industry. India goes global on media and entertainment sector wi
Oscar award winning by A.R. Rahman and Resul
Millionaire" and Raju Narisetty, Indian journalist who became the first Managing Director of
the Washington Post, leading daily of
the Indians. This showcases the transformation in the media and entertainment industry in India
spotlighting how genius the Indians are.
In the above diagram we see that a person with a B
medium of 2.1 lakhs but after doing a PG degree gets a hike of 33.33%.
will help a student attaining a hike in his salary.
In the above graph we can see the pay
24x7 Learning Pvt Ltd
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
OING MBA
and entertainment management
multidisciplinary field of media and entertainment and its basic constituents as well as market
research, production, business development,
organization and accounting/economics. The
edia and entertainment management
consists of the media sector as a whole; internet,
, film, print or publishing,
audiovisual and advertising. This ensures
management career opportunities in the media
and entertainment at a broadcasting company or
a publisher, at an entertainment company or an
or specialization in film, music,
Production Company.
Since there has been a vast requirement for young and enthusiastic business administrators across a
ents such as film, television, advertising, publishing media, and music/radio FM
channels an MBA has a plethora of career opportunities to have excelled in those segments of the
entertainment industry. India goes global on media and entertainment sector wi
Oscar award winning by A.R. Rahman and Resul
Narisetty, Indian journalist who became the first Managing Director of
the Washington Post, leading daily of America lately that explores the great potentials and talents of
the Indians. This showcases the transformation in the media and entertainment industry in India
spotlighting how genius the Indians are.
In the above diagram we see that a person with a B
medium of 2.1 lakhs but after doing a PG degree gets a hike of 33.33%.
will help a student attaining a hike in his salary.
In the above graph we can see the pay hike after attaining an MBA for a graduate student.
24x7 Learning Pvt Ltd and all information contained herein is considered commercially
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.

MBA
and entertainment management
multidisciplinary field of media and entertainment and its basic constituents as well as market
research, production, business development,
organization and accounting/economics. The
edia and entertainment management
consists of the media sector as a whole; internet,
, film, print or publishing,
audiovisual and advertising. This ensures
management career opportunities in the media
mpany or
a publisher, at an entertainment company or an
or specialization in film, music,
Since there has been a vast requirement for young and enthusiastic business administrators across a
ents such as film, television, advertising, publishing media, and music/radio FM
channels an MBA has a plethora of career opportunities to have excelled in those segments of the
entertainment industry. India goes global on media and entertainment sector wi
Oscar award winning by A.R. Rahman and Resul Pokutty for their laudable performance in the movie,
Narisetty, Indian journalist who became the first Managing Director of
America lately that explores the great potentials and talents of
the Indians. This showcases the transformation in the media and entertainment industry in India
In the above diagram we see that a person with a BBA degree and 2 yrs work experience is getting a
medium of 2.1 lakhs but after doing a PG degree gets a hike of 33.33%.
will help a student attaining a hike in his salary.
hike after attaining an MBA for a graduate student.
and all information contained herein is considered commercially
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
doing a PG degree
gets a hike of 33.33%
Salary
and entertainment management provides the knowledge empathizing
multidisciplinary field of media and entertainment and its basic constituents as well as market
Since there has been a vast requirement for young and enthusiastic business administrators across a
ents such as film, television, advertising, publishing media, and music/radio FM
channels an MBA has a plethora of career opportunities to have excelled in those segments of the
entertainment industry. India goes global on media and entertainment sector wi
Pokutty for their laudable performance in the movie,
Narisetty, Indian journalist who became the first Managing Director of
America lately that explores the great potentials and talents of
the Indians. This showcases the transformation in the media and entertainment industry in India
BA degree and 2 yrs work experience is getting a
medium of 2.1 lakhs but after doing a PG degree gets a hike of 33.33%.
will help a student attaining a hike in his salary.
hike after attaining an MBA for a graduate student.
and all information contained herein is considered commercially
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
doing a PG degree
gets a hike of 33.33%
Salary
provides the knowledge empathizing
multidisciplinary field of media and entertainment and its basic constituents as well as market
Since there has been a vast requirement for young and enthusiastic business administrators across a
ents such as film, television, advertising, publishing media, and music/radio FM
channels an MBA has a plethora of career opportunities to have excelled in those segments of the
entertainment industry. India goes global on media and entertainment sector with the prestigious
Pokutty for their laudable performance in the movie,
Narisetty, Indian journalist who became the first Managing Director of
America lately that explores the great potentials and talents of
the Indians. This showcases the transformation in the media and entertainment industry in India
BA degree and 2 yrs work experience is getting a
medium of 2.1 lakhs but after doing a PG degree gets a hike of 33.33%. Thus doing an
hike after attaining an MBA for a graduate student.
and all information contained herein is considered commercially
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
doing a PG degree
gets a hike of 33.33%
provides the knowledge empathizing
multidisciplinary field of media and entertainment and its basic constituents as well as market
Since there has been a vast requirement for young and enthusiastic business administrators across a
ents such as film, television, advertising, publishing media, and music/radio FM
channels an MBA has a plethora of career opportunities to have excelled in those segments of the
th the prestigious
Pokutty for their laudable performance in the movie,
Narisetty, Indian journalist who became the first Managing Director of
America lately that explores the great potentials and talents of
the Indians. This showcases the transformation in the media and entertainment industry in India
BA degree and 2 yrs work experience is getting a
doing an MBA in
hike after attaining an MBA for a graduate student.
and all information contained herein is considered commercially
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
6
doing a PG degree
gets a hike of 33.33% in
provides the knowledge empathizing
multidisciplinary field of media and entertainment and its basic constituents as well as market
Since there has been a vast requirement for young and enthusiastic business administrators across a
ents such as film, television, advertising, publishing media, and music/radio FM
channels an MBA has a plethora of career opportunities to have excelled in those segments of the
th the prestigious
Pokutty for their laudable performance in the movie,
Narisetty, Indian journalist who became the first Managing Director of
America lately that explores the great potentials and talents of
the Indians. This showcases the transformation in the media and entertainment industry in India

BA degree and 2 yrs work experience is getting a
in Media
doing a PG degree
in

This Document is the property of
confidential.
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.



Below chart will show the change in average salary of a working professional annually while before
and after doing a PG.

(Source:
A working professional who was just a UG with 2 years of exp
salary of around 5 lakhs and after completing his PG, i.e. an MBA, with 4 years of experience in hand,
he started receiving more than double the average salary.
Here is the list of
Prominent DTH firms such as Sun Direct, Bharti Airtel DTH and Big TV have raised their
marketing budget by
Being the largest of the world in terms of production of films, the Indian cinema industry is to
grow at 9.1% in 2013 as per t
Music with digital effect boosts the audio segment of the entertainment industry and its share
has been anticipated to grow furthermore as per a PwC report.
India has emerged as the second biggest newspaper market glob
publishing growth rate of 6.5%.
With the leaps and bounds in the Indian animation and gaming industry, India has emerged
as a topnotch for the high
Internet advertising gets into the limelight
advertising agencies aim for sales promotion of different sorts of services and goods with the
expected growth rate of 5.5% in 2013 as per the data provided by the PwC.
The aspirants of MBA in media and
this flourishing sector.

200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
This Document is the property of
confidential. 24x7 Learning
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
Below chart will show the change in average salary of a working professional annually while before
and after doing a PG.
(Source: Pay scale)
A working professional who was just a UG with 2 years of exp
salary of around 5 lakhs and after completing his PG, i.e. an MBA, with 4 years of experience in hand,
he started receiving more than double the average salary.
Here is the list of career scope in media management
Prominent DTH firms such as Sun Direct, Bharti Airtel DTH and Big TV have raised their
marketing budget by
Being the largest of the world in terms of production of films, the Indian cinema industry is to
grow at 9.1% in 2013 as per t
Music with digital effect boosts the audio segment of the entertainment industry and its share
has been anticipated to grow furthermore as per a PwC report.
India has emerged as the second biggest newspaper market glob
publishing growth rate of 6.5%.
With the leaps and bounds in the Indian animation and gaming industry, India has emerged
as a topnotch for the high
Internet advertising gets into the limelight
advertising agencies aim for sales promotion of different sorts of services and goods with the
expected growth rate of 5.5% in 2013 as per the data provided by the PwC.
The aspirants of MBA in media and
this flourishing sector.
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
Before Doing PG
This Document is the property of 24x7 Learning Pvt Ltd
24x7 Learning expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
Below chart will show the change in average salary of a working professional annually while before
and after doing a PG.
A working professional who was just a UG with 2 years of exp
salary of around 5 lakhs and after completing his PG, i.e. an MBA, with 4 years of experience in hand,
he started receiving more than double the average salary.
career scope in media management
Prominent DTH firms such as Sun Direct, Bharti Airtel DTH and Big TV have raised their
marketing budget by 20-
Being the largest of the world in terms of production of films, the Indian cinema industry is to
grow at 9.1% in 2013 as per t
Music with digital effect boosts the audio segment of the entertainment industry and its share
has been anticipated to grow furthermore as per a PwC report.
India has emerged as the second biggest newspaper market glob
publishing growth rate of 6.5%.
With the leaps and bounds in the Indian animation and gaming industry, India has emerged
as a topnotch for the high
Internet advertising gets into the limelight
advertising agencies aim for sales promotion of different sorts of services and goods with the
expected growth rate of 5.5% in 2013 as per the data provided by the PwC.
The aspirants of MBA in media and
this flourishing sector.
492,000
Before Doing PG
Annual Salary (in lakhs)
24x7 Learning Pvt Ltd
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
Below chart will show the change in average salary of a working professional annually while before
A working professional who was just a UG with 2 years of exp
salary of around 5 lakhs and after completing his PG, i.e. an MBA, with 4 years of experience in hand,
he started receiving more than double the average salary.
career scope in media management
Prominent DTH firms such as Sun Direct, Bharti Airtel DTH and Big TV have raised their
-25% last year.
Being the largest of the world in terms of production of films, the Indian cinema industry is to
grow at 9.1% in 2013 as per the valuation by the FICCI
Music with digital effect boosts the audio segment of the entertainment industry and its share
has been anticipated to grow furthermore as per a PwC report.
India has emerged as the second biggest newspaper market glob
publishing growth rate of 6.5%.
With the leaps and bounds in the Indian animation and gaming industry, India has emerged
as a topnotch for the high-end skill based technical activities.
Internet advertising gets into the limelight
advertising agencies aim for sales promotion of different sorts of services and goods with the
expected growth rate of 5.5% in 2013 as per the data provided by the PwC.
The aspirants of MBA in media and entertainment industry venture into overseas to explore
492,000
Before Doing PG
Annual Salary (in lakhs)
24x7 Learning Pvt Ltd and all information contained herein is considered commercially
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.

Below chart will show the change in average salary of a working professional annually while before
A working professional who was just a UG with 2 years of exp
salary of around 5 lakhs and after completing his PG, i.e. an MBA, with 4 years of experience in hand,
he started receiving more than double the average salary.
career scope in media management
Prominent DTH firms such as Sun Direct, Bharti Airtel DTH and Big TV have raised their
last year.
Being the largest of the world in terms of production of films, the Indian cinema industry is to
he valuation by the FICCI
Music with digital effect boosts the audio segment of the entertainment industry and its share
has been anticipated to grow furthermore as per a PwC report.
India has emerged as the second biggest newspaper market glob
With the leaps and bounds in the Indian animation and gaming industry, India has emerged
end skill based technical activities.
Internet advertising gets into the limelight through which corporate houses, MNC firms and
advertising agencies aim for sales promotion of different sorts of services and goods with the
expected growth rate of 5.5% in 2013 as per the data provided by the PwC.
entertainment industry venture into overseas to explore
1,262,762
After Doing a PG
Annual Salary (in lakhs)
and all information contained herein is considered commercially
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
Below chart will show the change in average salary of a working professional annually while before
A working professional who was just a UG with 2 years of experience received annually an average
salary of around 5 lakhs and after completing his PG, i.e. an MBA, with 4 years of experience in hand,
he started receiving more than double the average salary.
career scope in media management in India:
Prominent DTH firms such as Sun Direct, Bharti Airtel DTH and Big TV have raised their
Being the largest of the world in terms of production of films, the Indian cinema industry is to
he valuation by the FICCI-KPMG study
Music with digital effect boosts the audio segment of the entertainment industry and its share
has been anticipated to grow furthermore as per a PwC report.
India has emerged as the second biggest newspaper market glob
With the leaps and bounds in the Indian animation and gaming industry, India has emerged
end skill based technical activities.
through which corporate houses, MNC firms and
advertising agencies aim for sales promotion of different sorts of services and goods with the
expected growth rate of 5.5% in 2013 as per the data provided by the PwC.
entertainment industry venture into overseas to explore
1,262,762
After Doing a PG
Annual Salary (in lakhs)
and all information contained herein is considered commercially
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
Below chart will show the change in average salary of a working professional annually while before
erience received annually an average
salary of around 5 lakhs and after completing his PG, i.e. an MBA, with 4 years of experience in hand,
Prominent DTH firms such as Sun Direct, Bharti Airtel DTH and Big TV have raised their
Being the largest of the world in terms of production of films, the Indian cinema industry is to
KPMG study
Music with digital effect boosts the audio segment of the entertainment industry and its share
has been anticipated to grow furthermore as per a PwC report.
India has emerged as the second biggest newspaper market globally with the magazine
With the leaps and bounds in the Indian animation and gaming industry, India has emerged
end skill based technical activities.
through which corporate houses, MNC firms and
advertising agencies aim for sales promotion of different sorts of services and goods with the
expected growth rate of 5.5% in 2013 as per the data provided by the PwC.
entertainment industry venture into overseas to explore
Annual Salary (in lakhs)
Before Doing PG
After Doing a PG
and all information contained herein is considered commercially
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
Below chart will show the change in average salary of a working professional annually while before
erience received annually an average
salary of around 5 lakhs and after completing his PG, i.e. an MBA, with 4 years of experience in hand,
Prominent DTH firms such as Sun Direct, Bharti Airtel DTH and Big TV have raised their
Being the largest of the world in terms of production of films, the Indian cinema industry is to
Music with digital effect boosts the audio segment of the entertainment industry and its share
ally with the magazine
With the leaps and bounds in the Indian animation and gaming industry, India has emerged
through which corporate houses, MNC firms and
advertising agencies aim for sales promotion of different sorts of services and goods with the
expected growth rate of 5.5% in 2013 as per the data provided by the PwC.
entertainment industry venture into overseas to explore
Before Doing PG
After Doing a PG
and all information contained herein is considered commercially
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
7
Below chart will show the change in average salary of a working professional annually while before

erience received annually an average
salary of around 5 lakhs and after completing his PG, i.e. an MBA, with 4 years of experience in hand,
Prominent DTH firms such as Sun Direct, Bharti Airtel DTH and Big TV have raised their
Being the largest of the world in terms of production of films, the Indian cinema industry is to
Music with digital effect boosts the audio segment of the entertainment industry and its share
ally with the magazine
With the leaps and bounds in the Indian animation and gaming industry, India has emerged
through which corporate houses, MNC firms and
advertising agencies aim for sales promotion of different sorts of services and goods with the
entertainment industry venture into overseas to explore

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confidential.
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.


Broad areas for skill building








Thus we see that an individual in the media and entertainment industry, though he has the required
technical skills but he need to polish his managerial skills for which an MBA in media and
entertainment is a must.
This Document is the property of
confidential. 24x7 Learning
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
Broad areas for skill building
Time management
People management
Communication skill
Leadership qualities
Inadequate
good professionals which requires both scheduling skills (analytical ability) and marketing
skills (ability to promote movie and understand customer trends)
Inadequate ability to coordinate with technical and marketing team
On-time completion of work without delaying the shooting schedule
Thus we see that an individual in the media and entertainment industry, though he has the required
technical skills but he need to polish his managerial skills for which an MBA in media and
inment is a must.
This Document is the property of 24x7 Learning Pvt Ltd
24x7 Learning expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
Broad areas for skill building
Time management
People management
Communication skill
Leadership qualities
Inadequate understanding of customer requirements and trends, Lack
good professionals which requires both scheduling skills (analytical ability) and marketing
skills (ability to promote movie and understand customer trends)
Inadequate ability to coordinate with technical and marketing team
completion of work without delaying the shooting schedule
Thus we see that an individual in the media and entertainment industry, though he has the required
technical skills but he need to polish his managerial skills for which an MBA in media and
inment is a must.
24x7 Learning Pvt Ltd
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
Broad areas for skill building
understanding of customer requirements and trends, Lack
good professionals which requires both scheduling skills (analytical ability) and marketing
skills (ability to promote movie and understand customer trends)
Inadequate ability to coordinate with technical and marketing team
completion of work without delaying the shooting schedule
Thus we see that an individual in the media and entertainment industry, though he has the required
technical skills but he need to polish his managerial skills for which an MBA in media and
24x7 Learning Pvt Ltd and all information contained herein is considered commercially
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.

understanding of customer requirements and trends, Lack
good professionals which requires both scheduling skills (analytical ability) and marketing
skills (ability to promote movie and understand customer trends)
Inadequate ability to coordinate with technical and marketing team
completion of work without delaying the shooting schedule
Thus we see that an individual in the media and entertainment industry, though he has the required
technical skills but he need to polish his managerial skills for which an MBA in media and
and all information contained herein is considered commercially
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
understanding of customer requirements and trends, Lack
good professionals which requires both scheduling skills (analytical ability) and marketing
skills (ability to promote movie and understand customer trends)
Inadequate ability to coordinate with technical and marketing team
completion of work without delaying the shooting schedule
Thus we see that an individual in the media and entertainment industry, though he has the required
technical skills but he need to polish his managerial skills for which an MBA in media and

and all information contained herein is considered commercially
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
understanding of customer requirements and trends, Lack of sufficient number of
good professionals which requires both scheduling skills (analytical ability) and marketing
skills (ability to promote movie and understand customer trends)
Inadequate ability to coordinate with technical and marketing team
completion of work without delaying the shooting schedule
Thus we see that an individual in the media and entertainment industry, though he has the required
technical skills but he need to polish his managerial skills for which an MBA in media and
and all information contained herein is considered commercially
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
of sufficient number of
good professionals which requires both scheduling skills (analytical ability) and marketing
Thus we see that an individual in the media and entertainment industry, though he has the required
technical skills but he need to polish his managerial skills for which an MBA in media and
and all information contained herein is considered commercially
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
8
of sufficient number of
good professionals which requires both scheduling skills (analytical ability) and marketing
Thus we see that an individual in the media and entertainment industry, though he has the required
technical skills but he need to polish his managerial skills for which an MBA in media and

This Document is the property of
confidential.
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.

REFERENCES






This Document is the property of
confidential. 24x7 Learning
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
EFERENCES
http://www.pwc.com/en_IN/in/assets/pdfs/ficci
industry.pdf
http://www.kpmg.com/IN/en/IssuesAndInsights/ArticlesPublications/Documents/Frames2010.
pdf
http://www.indiastudychannel.com/resources/145466
career.aspx
http://www.ibef.org/industry/mediaentertainment.aspx
http://www.indiantelevision.com/
This Document is the property of 24x7 Learning Pvt Ltd
24x7 Learning expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
EFERENCES:
http://www.pwc.com/en_IN/in/assets/pdfs/ficci

http://www.kpmg.com/IN/en/IssuesAndInsights/ArticlesPublications/Documents/Frames2010.
http://www.indiastudychannel.com/resources/145466

http://www.ibef.org/industry/mediaentertainment.aspx
http://www.indiantelevision.com/
24x7 Learning Pvt Ltd
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
http://www.pwc.com/en_IN/in/assets/pdfs/ficci
http://www.kpmg.com/IN/en/IssuesAndInsights/ArticlesPublications/Documents/Frames2010.
http://www.indiastudychannel.com/resources/145466
http://www.ibef.org/industry/mediaentertainment.aspx
http://www.indiantelevision.com/

24x7 Learning Pvt Ltd and all information contained herein is considered commercially
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.

http://www.pwc.com/en_IN/in/assets/pdfs/ficci-pwc
http://www.kpmg.com/IN/en/IssuesAndInsights/ArticlesPublications/Documents/Frames2010.
http://www.indiastudychannel.com/resources/145466
http://www.ibef.org/industry/mediaentertainment.aspx
and all information contained herein is considered commercially
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
pwc-indian-entertainment
http://www.kpmg.com/IN/en/IssuesAndInsights/ArticlesPublications/Documents/Frames2010.
http://www.indiastudychannel.com/resources/145466-MBA-media
http://www.ibef.org/industry/mediaentertainment.aspx
and all information contained herein is considered commercially
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
entertainment
http://www.kpmg.com/IN/en/IssuesAndInsights/ArticlesPublications/Documents/Frames2010.
media-entertainment
and all information contained herein is considered commercially
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
entertainment-and-media
http://www.kpmg.com/IN/en/IssuesAndInsights/ArticlesPublications/Documents/Frames2010.
entertainment-its-
and all information contained herein is considered commercially
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
9
media-
http://www.kpmg.com/IN/en/IssuesAndInsights/ArticlesPublications/Documents/Frames2010.

This Document is the property of
confidential.
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.




















This Document is the property of
confidential. 24x7 Learning
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.

This Document is the property of 24x7 Learning Pvt Ltd
24x7 Learning expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
No. 20, Annaswamy Mudaliar Road, Ulsoor Lake Front,
Bangalore, Karnataka 560042, India
Ph: +91 80 4069 9100 F: +91 80 2555 1041
24x7 Learning Pvt Ltd
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
No. 20, Annaswamy Mudaliar Road, Ulsoor Lake Front,
Bangalore, Karnataka 560042, India
Email: contactus@avagmah.com
Ph: +91 80 4069 9100 F: +91 80 2555 1041
www.
www.24x7
24x7 Learning Pvt Ltd and all information contained herein is considered commercially
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.

No. 20, Annaswamy Mudaliar Road, Ulsoor Lake Front,
Bangalore, Karnataka 560042, India
Email: contactus@avagmah.com
Ph: +91 80 4069 9100 F: +91 80 2555 1041
www.avagmah
24x7learning
and all information contained herein is considered commercially
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
No. 20, Annaswamy Mudaliar Road, Ulsoor Lake Front,
Bangalore, Karnataka 560042, India
Email: contactus@avagmah.com
Ph: +91 80 4069 9100 F: +91 80 2555 1041
agmah.com
learning.com
and all information contained herein is considered commercially
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
No. 20, Annaswamy Mudaliar Road, Ulsoor Lake Front,
Bangalore, Karnataka 560042, India

Ph: +91 80 4069 9100 F: +91 80 2555 1041
and all information contained herein is considered commercially
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.

and all information contained herein is considered commercially
expects this document to remain confidential at all times and that it will not be shared with any
third party under any circumstances, other than under written approval from an authorized representative of 24x7 Learning.
10