KMW_3_2006_c6 2/13/06 11:17 AM Page 1

CONTENT
MANAGEMENT
Pages 12
and 14

MARCH 2006

The enterprise of the future tures need to be replaced by fluid,

Communities
of practice
Page 8
Truth versus
authority
■ BY DAVID WEINBERGER
If you visit the article on “conserv-
ativism” at Wikipedia (http://en.wiki
pedia.org/wiki/conservatism), you’ll
see—at least as of this writing—a
strong warning at the top, complete
with a graphic of a hand warning you
to stop:
“The neutrality of this article is
disputed. Please see discussion on
the talk page.”
In fact, if you go to http://en.wiki
■ BY ART MURRAY AND KENT GREENES
For any business seeking to re-
main competitive in a flat world, the
speed of innovation must match or
exceed the rate of change in the mar-
ketplace. That presents both a for-
midable challenge and a unique op-
portunity.
That is why we formed the Enter-
prise of the Future Program, a research
initiative within the George Washing-
ton University Institute for Knowl-
edge and Innovation (gwu.edu/~iki).
The centerpiece is the Enterprise of
the Future Laboratory, located just
outside Washington, D.C. The lab will
soon be linked to similar facilities in
France, China and Russia, creating a
truly global virtual enterprise test bed.
The lab is staffed by faculty and re-
searchers from several schools within
the university, augmented by a group
of visiting executives-in-residence and
Exploring disruptive innovation
■ BY CINDY GORDON
Clayton Christensen, Harvard
(harvard.edu) professor, gained a
reputation for his disruptive innova-
tion research—products or systems
that create entirely new markets. His
internationally recognized knowledge
management thought leaders, authors
and consultants.
Research focus
With the goal of achieving sus-
tained performance in a flat world,
we are focusing our research efforts
in the following four areas:
✦ Business renewal—By business
renewal we mean completely
rethinking strategy, even co-creat-
ing entirely new business ecosys-
✦ Enterprise infrastructure nexus—
tems, as a means of leading inno-
vation, rather than trying to man-
age it. One way we are doing this
is by examining unique ways of
predicting major trends in the mar-
ketplace, and aligning business
strategy in order to move out
ahead of those trends.
✦ New organizational designs—
Traditional organizational struc-
Business Process Management
PC market and letting Dell (dell.com)
become a dominant global player,
eBay (ebay.com) revolutionizing the
online marketplace and Siemens
(siemens.com) eHealth marketplaces
revolutionizing how health solutions
agile, social networks and com-
munities. In the compressed time
cycles of today’s world, the right
decisions need to be made quick-
ly, and consistently, at points dis-
persed from central authority. Our
intent is to build the next genera-
tion of dynamic process models
that bring timely, relevant knowl-
edge and experience to the key
stage gates in an organization’s
business processes.
Despite advancements in IT, the
level of integration needed for
high-speed, anticipatory planning
and response in complex, rapidly
changing environments has not
been reached. By viewing the
enterprise from a total systems
perspective, we seek to “stitch”
FUTURE continues on page 38
Suite Market
3.0
2.5
2.0

pedia.org/wiki/Wikipedia:Tem
plate_messages you’ll find a list of
Wikipedia’s English language meta-
research explains why established
companies—even those managed by
smart people—have such trouble
are delivered. Also watch out to see if
1.5
Microsoft (microsoft.com) and SAP
(sap.com)—two global giants part-
$2.7 billion
$1.2 billion

1.0
data messages that warn users that an countering or embracing disruptive nering to create Mendocino, seamless
article is suspected to be a hoax, needs innovations on the horizon. integration between Outlook and 0.5

to be cleaned up past a particular point
in the text, contains facts that are in
TRUTH continues on page 3
Examples of disruptive innova-
tions are Kodak (kodak.com) tradi-
tional cameras vs. digital photography,
IBM (ibm.com) missing the low-end
SAP’s backend transactional sys-
0.0
tems—achieve disruptive innovation 2005 2009
Source: Forrester Research
DISRUPTIVE continues on page 38

In This Issue: SOA tools Part 2 18

Issue 3

■ KMWorld 100 Companies That Matter in KM 22

Supplement
Volume 15

October 31 – November 2, 2006 White Paper:

San Jose McEnery Convention Center•San Jose, CA Best Practices in Industry watch 34
Business & Competitive
Web site: www.kmworld.com/kmw06 Intelligence
KMW_3_2006_c5 2/10/06 12:41 PM
FUTURE continues from page 1
together the various organizational
elements, processes and technolo-
gies. That will enable the seamless
flow of knowledge across the entire
enterprise, resulting in continuous
learning and sustainable increases
in organizational performance.
✦ High performance transforma-
tion—Learning, innovating and
transforming at the speed of
change requires rethinking the
whole notion of enterprise. That
includes developing new sys-
tems to attract, retain and grow
the world’s best knowledge
workers, within an environment
that supports personal perform-
ance, growth and achievement.
Call for participation
It will take a global community of
the best researchers and thought
DISRUPTIVE continues from page 1
or are viewed as sustaining technology
(successive incremental improvements
to performance that are integrated into
existing products). Time will tell, but
many are watching this new platform
as it emerges from its pilot labs into the
mass markets in 2007 and beyond.
Understanding how to
identify disruptive
innovations before they
become mainstream and
take advantage of the “white
space” is a skill to cultivate.
Disruptive innovation also usually
happens on the edge, so early stage
companies are always worth following.
Look at: bubblelabs.com, cquay.com,
quickplaymedia.com,snipenet
work.com, view22.com—all excellent
examples of companies fundamental-
ly altering old paradigms.
With innovation top of mind for
CEOs globally, understanding how
to identify disruptive innovations be-
fore they become mainstream and
take advantage of the “white space”
is a skill to cultivate. Disruptive in-
novation patterns of change are more
difficult to see because they are com-
plex and often emerge rapidly. Just
think of the wireless market and the
penetration that has been achieved
globally as a dominant form of com-
38 KMWorld March 2006
Page 38
leaders to meet those challenges. But
we need to start building and testing
now—the world won’t wait. If the
idea of co-creating the future appeals
to you, we invite you to join us. Or-
ganizations looking to hire, retain
and grow a diverse knowledge work
force, while striving to remain com-
petitive in the global marketplace,
will particularly want to be involved.
We solicit your ideas and hope that
you will join us on our journey into
the flat world that awaits us. ❚
Art Murray is CEO of Applied Knowledge
Sciences (aksciences.com) and chief fellow at
the George Washington University Institute for
Knowledge and Innovation (gwu.edu/~iki),
e-mail amurray@aksciences.com. Kent Greenes
is CEO of Greenes Consulting (greenes
consulting.com) and executive-in-residence at
the Institute for Knowledge and Innovation, e-mail
kent@greenesconsulting.com.
munication vs. other disruptive
solutions like the television and its
impact on the radio industry. From
patterns of 100 years to 50 years to
less than five years for global perva-
siveness, the innovation waves are
now more compressed in revolu-
tionizing entire industries. Just look
at Google (google.com)!
One of the dominant reasons exec-
utives cannot see disruptive innova-
tions easily is their mental models or
“mind sets” have created entrenched
patterns of thinking. Turning upside
down all current assumptions and
processes to respond to barely emer-
gent market changes typically is not a
core competency of most global
organizations.
For CEOs and their executive
teams to become more competent in
innovation, they need to understand
what innovation means; develop
cultures that exploit innovation and
continually embrace, reshape and
facilitate new discovery; and engage
in collaborative conversations.
Developing collaborative leadership
cultures that develop innovations that
are customer-centric and build a brand
proposition around a specific need
will be more successful in tackling the
innovation growth challenge. ❚
Cindy Gordon is CEO of Helix Commerce
(helixcommerce.com) and co-author of Winning
at Collaboration Commerce: The Next Com-
petitive Advantage (Elsevier, January 2006),
e-mail cindy@helixcommerce.com.
Corporate Index
80-20 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
Accenture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
AIIM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16
Air Products and Chemicals . . . . . . . . . . . . . . . . . .10
Alibris . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6
Appian . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
APQC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8, 40
Arup . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10
ASPWatch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21
Astoria . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
ATG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
Attensity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22, 34
Autonomy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
Avenue A/Razorfish . . . . . . . . . . . . . . . . . . . . . . . .22
AXS-One . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
Basex . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
Basis Technology . . . . . . . . . . . . . . . . . . . . . . . . . .22
BEA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21
BearingPoint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
Bernalillo County, N.M. . . . . . . . . . . . . . . . . . . . . . .12
bubblelabs.com . . . . . . . . . . . . . . . . . . . . . . . . . . .38
Bunge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6
Butterworth-Heinemann . . . . . . . . . . . . . . . . . . . . .22
Campaign Connection . . . . . . . . . . . . . . . . . . . . . . .6
Canon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14
Captiva . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14
Carlson Marketing . . . . . . . . . . . . . . . . . . . . . . . . .12
Cipher . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
Citrix Online . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
Coemergence . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
Connotate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
Contextware . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
Convera . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
Coremetrics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6
Coveo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
cquay.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .38
CSC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
CTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6
Cymfony . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
Dell . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1
Delphi Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
DICOM (Kofax) . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
Dieselpoint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
Doculabs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
DuPont . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6
eBay . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1
eCopy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14
Ektron . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
EMC/Legato/Documentum . . . . . . . . . . . . . . . . . . .22
Endeca . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
Engenium . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
Enterprise of the Future Laboratory . . . . . . . . . . . . .1
Entopia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
Exact . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
Exalead . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
Factiva . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
Fast Search & Transfer . . . . . . . . . . . . . . . . . . .22, 34
FileNet . . . . . . . . . . . . . . . . . . . . . . . . . . . .16, 22, 34
First Franklin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13
Fluor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8
Forrester Research . . . . . . . . . . . . . . . . . . . . . . . .23
Fujitsu Consulting . . . . . . . . . . . . . . . . . . . . . . . . . .23
Gartner . . . . . . . . . . . . . . . . . . . . . . . . . . . .16, 20, 23
Global 360 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
Google . . . . . . . . . . . . . . . . . . . . . . . . . . . .22, 34, 38
Groxis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
Harvard . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1
Helix Commerce . . . . . . . . . . . . . . . . . . . . . . . . . . .38
Hewlett-Packard . . . . . . . . . . . . . . . . . . . . . . . . . . .21
Hummingbird . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
Hyland . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
IBM . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1, 20, 22, 23
IDC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
Identity Systems . . . . . . . . . . . . . . . . . . . . . . . . . . .22
IKON Office Solutions . . . . . . . . . . . . . . . . . . . . . .14
Innodata Isogen . . . . . . . . . . . . . . . . . . . . . . . . . . .22
InQuira . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
Integrify . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
Interwoven . . . . . . . . . . . . . . . . . . . . . . . . . . . .22, 34
Inxight . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22, 34
iQuest Analytics . . . . . . . . . . . . . . . . . . . . . . . . . . .22
Calendar
April 06
Search
E-mail management
Solutions for local/state government
May 06
Records management
Solutions for education
Index
ISYS Search Software . . . . . . . . . . . . . . . . . . . . . .22
Journal of the Hyperlinked Organization . . . . . . . . .3
KANA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
Knova . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
KnowNow . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
Kodak . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1
Kofax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14, 34
LANXESS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6
LexisNexis . . . . . . . . . . . . . . . . . . . . . . . . . . . .22. 34
Liberty IMS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
Lockheed Martin . . . . . . . . . . . . . . . . . . . . . . . . . .22
Mark Logic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
MDY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
MetaCarta . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
Metastorm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
Microsoft . . . . . . . . . . . . . . . . . . . . . . . . . . .1, 21, 22
Mobius . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
Mondosoft . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
Nacogdoches, TX . . . . . . . . . . . . . . . . . . . . . . . . . .14
Noetix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
Northern Light . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
NSI Software . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
Nstein . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
Nuance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
OneSource . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
Open Text . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6, 23
Oracle . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20, 23
Ovum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
PaperThin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
Percussion Software . . . . . . . . . . . . . . . . . . . .13, 23
Perot Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
Pragmatech . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12
PricewaterhouseCoopers . . . . . . . . . . . . . . . . . . . .23
PTC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
QL2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
Quantum Art . . . . . . . . . . . . . . . . . . . . . . . . . .13, 23
quickplaymedia.com . . . . . . . . . . . . . . . . . . . . . . . .38
Quindi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
Quintura . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .34
Radicati Group . . . . . . . . . . . . . . . . . . . . . . . . . . . .16
Recommind . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
RightNow Technologies . . . . . . . . . . . . . . . . . . . . .23
SafeHarbor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
Sane Solutions . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
SAP . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1, 6, 21, 23
SAS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
SchemaLogic . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
Scope e-Knowledge Center . . . . . . . . . . . . . . . . . .23
SER Solutions . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
Siderean Software . . . . . . . . . . . . . . . . . . . . . . . . .23
Siemens . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1
SiteScape . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
Smead . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
snipenetwork.com . . . . . . . . . . . . . . . . . . . . . . . . .38
Stellent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
Sun . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21
Sybase . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
Symantec . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
Teragram . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
The Federal Highway Administration . . . . . . . . . . . .10
The GWU Institute for Knowledge & Innovation . . . . .1
TheBrain . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
TIBCO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
TOWER Software . . . . . . . . . . . . . . . . . . . . . . . . . .23
Traction Software . . . . . . . . . . . . . . . . . . . . . . . . . .23
Ultimus . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
view22.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .38
Vivisimo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
WebSideStory . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
Wikipedia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1
Wipro . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
X1 Technologies . . . . . . . . . . . . . . . . . . . . . . . . . . .23
Xerox . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
XyEnterprise . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
YourAmigo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
Zantaz . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16, 23
Zapthink . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18
Zensar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
Zentek Corporation . . . . . . . . . . . . . . . . . . . . . . . .16
ZyLAB . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16, 23
June 06
Collaboration and contact management
Solutions for pharmaceutical/research
Solutions for e-government
July/August 06
Document capture/forms processing
Solutions for transportation
Solutions for legal
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