Outdoor posters were turned into large interactive push puzzles that consumers could solve in order to sort your head. This was done to promote McDonalds Large Coffee for only 1 Euro.
McDonalds Crosswalk Pedestrian crosswalk was decorated to look like McDonalds fries
McDonalds: Free Coffee Pole To get the message out about a McDonalds free coffee promotin, a common streetlight was transformed into giant crafe pouring a cup of coffee.
McDonalds Free Coffee Hourglass Transit shelter in Vancouver has been turned into an hourglass in which coffee beans gradually decrease in amount as time goes by
McDonalds Freshness Box Salad This poster, with what appears to be fresh salad vegetables and condensation, changes a bus shelter into a section in the refrigerator. The poster was placed in Wiener Platz, a place known for its food markets, in Haidhausen, a district of Munich.
McDonalds: Wi-Fries Love free wi-fi.
McDonalds: The Real Milkshake I looked at the visual said in my head, what the hell?? then read the line and laughed out loud. This is frigging funny and fresh approach. Even though it doesnt have any typical McDonalds elements.
McDonalds: Sundial The sundial shadow will point to different breakfast items from dawn to noon, and therefore to recommend you a clever purchase.
McDonalds Bus Shelter Bus stations used to promote Open All Night McDonalds in Australia.
McDonalds: Metro Giant Napkin Economically its a great idea. Any time you can get someone to take the ad with them and show it to their friends is great. Yes, this idea cost a little more then a regular poster but it will generate ten times more attention
McDonalds Newspaper Sandwich You could always enjoy hot breakfast at McDonalds.