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A
PROJECT REPORT
ON
Scope of Wind Energy in Hotel Industry in Pune

FOR
SUZLON ENERGY LIMITED

UNDER THE GUIDANCE OF
Mr. Santosh Mahadik
Sr. General Manager - Marketing

TOWARDS PARTIAL FULFILLMENT OF
THE REQUIREMENTS FOR THE AWARD OF
MASTER OF BUSINESS ADMINISTRATION IN Marketing







SUBMITTED BY SUBMITTED TO
Manali Sawardekar Mr. Santosh Mahadik
Sri Balaji Society Sr. General Manager-Marketing
Marketing Section C



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ACKNOWLEDGEMENT

Firstly I would to thank my college Balaji Institute of Modern Management(BIMM) for
giving me this opportunity to do this project and understand the different aspects in the
company and getting opportunity to learn new activities.
Then I would like to thank Mr. Santosh Mahadik the Senior General Manager (Marketing)
for helping and giving guidance as to the information about the company and heping me in
carrying out different activities.
At last I would like to thank my mentor Mr. Ankur Garg for helping and guiding me at every
step and explaining every detail about the activities to be carried out.














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INDEX
S.No. PARTICULARS PAGE NO.
1 Acknowledgement
2

2 Executive Summary
4
3 Introduction
5
4 Company & Product Profile
7
5 Secondary Research Data
27
6 Conclusions
28
7 R References
29






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EXECUTIVE SUMMARY
OBJECTIVE
The objective of this project is to analyse the consumption pattern of the different hotels in
Pune.
To check if the hotels use the renewable sources of energy and their source.If they do not use
then if they would like to have the renewable sources like windmills or wind turbines.
METHODOLOGY
In this approach, we conducted cold calling to companies. We had segregated the companies
as High Tension users ( Contract Demand more than 1000 kVA).It was conducted by visiting
customer premises. We interacted with client & provided the information about company.
Electricity bills were collected from customers.
Data collected about high tension users from electricity board of Pune. Details like contract
demand, connected load, area, and address were collected.
Data collection(Electricity Bills) through meeting with the Electrical Department Managers,
Supervisors
LIMITATION
Interacting with people gave us an insight that there was a lack of understanding about the
potential benefits of wind energy available and the main point of consideration of purchasing
is investment, payback period and internal rate of return.
CONCLUSION
Thus it can be concluded that the following was observed
Availability of wind energy as free resource
source.
-renewable sources
of power of state boards.





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INTRODUCTION
Suzlon Energy Limited, ranked as the worlds fifth largest wind turbine supplier, in
terms of cumulative installed capacity and market share, at the end of 2013.
The companys global spread extends across Asia, Australia, Europe, Africa and
North and South America with over 24,200 MW of wind energy capacity installed,
operations across over 30 countries and a workforce of over 10,000.
The Group offers one of the most comprehensive product portfolios ranging from
sub-megawatt onshore turbines at 600 Kilowatts(KW), to the worlds largest
commercially-available offshore turbine at 6.15 MW with a vertically integrated,
low - cost, manufacturing base.
The Group headquartered at Suzlon One Earth in Pune, India comprises Suzlon
Energy Limited and its subsidiaries, including Senvion SE.
The company is listed on the National Stock Exchange of India and on the Bombay
Stock Exchange.

India has emerged as a hub of wind turbine manufacturing , with a capacity of over
3000 MW per annum .
India ranks 3rd worldwide in terms of total installed wind power .
India is one of the few countries in the world to have a Ministry of New and
Renewable Energy (MNRE) dedicated to promoting the use of clean, green and
environment-friendly renewable energy





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SUZLON EDGE END TO END SOLUTIONS
Suzlon provides End-to-End Solutions for the Indian markets in the wind power
domain.
Suzlons End-to-End Solutions include the following stages:
1. Land and Site Identification
2. Supply of WTG & Accessories
3. Site Infrastructure Development
4. Installation and Commissioning
5. Power Evacuation
6. Life Cycle Operations & Maintenance
7. Assistance for Approvals & Loan Processing
8. Wind Resource Mapping
















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COMPANY PROFILE
Conceived in 1995 with just 20 people, Suzlon is now a leading wind power company
with:
Over 16,000 people in 25 countries
Operations across the Americas, Asia, Australia and Europe
Fully integrated supply chain with manufacturing facilities in three continents
Sophisticated R&D capabilities in Belgium, Denmark, Germany, India .
Suzlon Market Share (Combined with REpower) rose to 9.8% thereby making Suzlon
3
rd
* largest wind turbine manufacturing company in the world
The headquarters of the company is located in Pune, India.
All over the world the company is present in 21 countries
Namely : Australia, Belgium, Brazil, Canada, China, Denmark, Germany, Greece, India,
Italy, New Zealand, Nicaragua, Portugal, Romania, Spain, Sri Lanka, The Netherlands,
Turkey, Ukraine, UK, USA .
The manufacturing plants in india are at :
Maharashtra, Pondicherry, Gujarat, Daman , Padubidri

Suzlon is the third largest wind power supplier having a market share of about 9.8%
of worlds wind energy market.
The company has about 14,000 employees who are from 23 nationalities.
It is listed in BSE and NSE (India) , it is also
listed in S&P CNX Nifty Index .
By the end of year 2009 Suzlon supplied over 8,000 MW across all over the world ,
registering 100% growth rate year on year.





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BRANDING & MARKET COMMUNICATION STRATEGIES
Branding is crucial for products and services sold in markets. Its also important in
B2B transactions because it helps us stand out from our competition. It brings
competitive position and value proposition to life, it positions as a certain
something in the mind of your prospects and customers. Your brand consistently
and repeatedly tells your prospects and customers why they should buy from us.
Key differentiators policy for branding :
1. TURNKEY SOLUTIONS
2. VERTICAL Integration
3. GLOBAL INTEGRATION
4. QUALITY MANAGEMENT & HSE

TURNKEY SOLUTIONS
Turnkey services range from complex front-end engineering design, construction,
installation and commissioning to long-term operations and maintenance as well as
the length, breadth and depth of customer requirements across the wind energy value
chain.
Key benefits we offer clients range from development, to construction to operations.
Manufacturing-driven supply chain strengths and global expertise help offer
customers the best in quality services.

VERTICAL INTEGRATION

Foresight of the current economic challenge and adopting a visionary strategy has set
us forth to become the most vertically integrated wind turbine maker in the world.
Suzlon has gained the critical competitive advantage with:
a) Better control over time, cost & quality
b) Long-term service support to customers
c) Turbine technology integration

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d) Faster product rollout

GLOBAL INTEGRATION
Suzlons global experience, local expertise approach to talent capital has ensured a
23-nationality multi-faceted talent pool that goes wide and deep.
This gives the advantage of leveraging local talent and creating a truly global expert
workforce.
The continuing growth in its operations in all key international wind energy markets
and presence in all emerging markets is further strengthening global integration.

QUALITY MANAGEMENT & HSE

Establishment of an independent Quality Management Organization within Suzlon
helped define a strategic roadmap with which to drive the organization on a focused
goal from quality control to quality excellence .
Quality Management at Suzlon seeks to continually leverage upon its size by
strengthening its execution capability to deliver a customer satisfied, reliable and
robust user friendly product .
Suzlon HSE (Occupational Health, Safety & Environment) is a global initiative that
establishes a company-wide practice of setting up and maintaining the highest HSE
standards with a dedicated approach and organizational commitment.










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PRODUCTS

1. S9X Series 2.1 MW
The latest offering from Suzlon is the S9X series comprising of S97 and S95 featuring
Doubly Fed Induction Generator (DFIG). This product is specially designed and built to
efficiently harness winds from low to moderate wind regimes, typically found in India. With
a promise of more cost perk Wh efficiency and higher yield for customers, the S9X series
will address the requirement of a technology solution needed to unlock the wind power
potential of areas with low wind speeds. Since its launch in April 2011, the S9X turbine suite
has exceeded 1000 MW (1GW) in global orders, majority of which have come from India
S88 2.1 MW
S88-2.1 MW is a proven turbine platform suited for class II applications. This turbine concept
is based on a robust design with pitch regulated blade operation, a 3-stage gearbox with 2200
kW rating and flexible coupling to the asynchronous induction generator.
S82 - 1.5 MW
The S82-1.5 MW has a well-suited ratio between rotor diameter and generator for most sites
in a medium wind speed regime. The wind turbine concept is based on robust design and is
efficiently handled by the Suzlon controller. These technologies are all well-known in the
wind power industry and have proven themselves over time.
S66/S64 - 1.25 MW
The S66-1.25 MW has a well-suited ratio of rotor diameter to generator for most sites in a
medium wind speed regime. The wind turbine concept is based on robust design and is
efficiently handled by the Suzlon controller. These technologies are all well-known in the
wind power industry and have proven themselves over time.



S52 - 600 kW
The S52- 600 kW has a well-suited ratio between rotor diameter and generator for most sites
in a medium wind speed regime. The wind turbine concept is based on robust design and
efficiently handled by the Suzlon controller. The technologies used in the S52-600k are all
well-known in the wind power industry and have proven themselves over time.

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Product Size of Turbine (MW) Annual Generation
(Lakh units)
Price (Crores)
S9X Series 2.1 45 15
S88 2.1 36 12
S82 1.5 30 10
S66/S64 1.25 20 7
S52 0.6 12 4


PRODUCT INNOVATIONS
Suzlon at present is manufacturing wind turbines for production of power. However
the company can capture a larger share of market by the production of various other
equipments which use other renewable source of energy.











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WIND ENERGY
Introduction -
Globally it has now been well recognized that wind energy is probably the most potential
source of electricity among all renewable energy sources. Main strengths of wind energy
projects are:
(a) Enormous wind energy potential across the globe
(b) Protection against inflation or escalation in electricity generation cost over the project
life
(c) Ease of putting up a wind farm
(d) Low operations and maintenance requirements
(e) Scalability
(f) Short gestation period and others.
Now, wind electricity can be a viable source not only to supplement conventional electricity
from fossil fuels but also to compete with it in many situations.
Most wind electricity projects have one or more of following objectives:
i) For industrial and other electricity users, setting up a wind farm can be predominantly for
captive use, with pragmatic renewable/ wind energy policies of central and state governments
and wheeling facilities available under them.
ii) Financial investor can put up a wind energy project primarily as an investment proposition
to supply electricity to the local power utilities at a predetermined rate fixed under wind
energy policy of the state duly approved by State Electricity Regulatory Commission
(SERC).
iii) Financial investor can also put up a wind energy project primarily for third party sale and
trade in electricity markets now being opened up across the country, now permitted by
various state governments, with implementation of Electricity Act 2003 and active role being
played by Power Trading Corporation and other similar agencies.
iv) With Renewable Power Purchase Obligation up to 10% imposed on public sector and
private sector electricity utility companies, many of them have been actively pursuing wind
energy projects as an investment option.



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Why Wind Energy
The project is environment friendly.
Good wind potential to harness wind energy.
A permanent shield against ever increasing power prices. The cost per kwh
reduces over a period of time as against rising cost for conventional power
projects.
The cheapest source of electrical energy. (on a levelled cost over 20 years.)
Least equity participation required, as well as low cost debt is easily available to
wind energy projects.
A project with the fastest payback period.
A real fast track power project, with the lowest gestation period; and a modular
concept.
Operation and Maintenance (O&M) costs are low.
No marketing risks, as the product is electrical energy.
A project with no investment in manpower.















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Components of wind electric generator
Main components of a wind electric generator are:

1. Tower
2. Nacelle
3. Rotor
4. Gearbox
5. Generator
6. Braking System
7. Yaw System
8. Controllers
9. Sensors

Essential requirements for a wind farm
An area where a number of wind electric generators are installed is known as a wind
farm. The essential requirements for establishment of a wind farm for optimal
exploitation of the wind are

1. High wind resource at particular site
2. Adequate land availability
3. Suitable terrain and good soil condition
4. Proper approach to site
5. Suitable power grid nearby
6. Techno-economic selection of WEGs
7. Scientifically prepared layout






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The main advantages of power generation from wind energy are
1. The capital cost is comparable with conventional power plants. For a wind farm, the
capital cost ranges between 4.5 crores to 6.85 crores per MW, depending up on the type
of turbine, technology, size and location.
2. Construction time is less.
3. Fuel cost is zero.
4. O & M cost is very low.
5. Capacity addition can be in modular form.
6. There is no adverse effect on global environment. The whole system is pollution free
and environment friendly.

The pollution saving from a WEG having an average output of 4,00,0.00
kWh per year has been estimated as:
Sulphur - dioxide (SO2): 2 to 3.2 tonnes
Nitrogen - oxide (NO) ; 1.2 to 2.4 tonnes
Carbon - dioxide (CO2) : 300 to 500 tonnes
Particulates : 150 to 280 kg. nes
Particulates : 150 to 280 kg.

Limitation
1. Wind machines must be located where strong, dependable winds are available most
of the time.
2. Because winds do not blow strongly enough to produce power all the time, energy
from wind machines is considered "intermittent," that is, it comes and goes. Therefore,
electricity from wind machines must have a back-up supply from another source.
3. As wind power is "intermittent," utility companies can use it for only part of their
total energy needs.

4. Wind towers and turbine blades are subject to damage from high winds and lighting.
Rotating parts, which are located high off the ground can be difficult and expensive to
repair.
5. Electricity produced by wind power sometimes fluctuates in voltage and power
factor, which can cause difficulties in linking its power to a utility system.

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6. The noise made by rotating wind machine blades can be annoying to nearby
neighbors.
7. People have complained about aesthetics of and avian mortality from wind machines.



MARKET ANALYSIS
Global Level (Installed Capacity till Dec 2013):
Country Capacity(GW)
China 91
USA 61
Germany 34
Spain 23
India 20
Others 89
Total 318


India Level (Installed Capacity till Dec 2013):
State Capacity(GW)
Tamil Nadu 7.2
Gujarat 3.2
Maharashtra 3
91
61
34
23
20
89
China
USA
Germany
Spain
India
Others

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Rajasthan 2.7
Karnataka 2.1
Others 0.8
Total 19




Major Players
Company Market share in 2012
GE
Energy
15.5
Vestas 14
Siemens
Wind
Power
9.5
Enercon 8.2
Suzlon
Group
7.4
Gamesa 6.1
Goldwind 6
China
Guodian
Corporati
4.7
7.2
3.2
3
2.7
2.1
0.8
Tamil Nadu
Gujarat
Maharashtra
Rajasthan
Karnataka
Others

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on
Sinovel 3.2
Ming
Yang
2.7


Renewable Energy Potential in Maharashtra (Till March 2013)
S.No Sources Potential(MW) Installed(MW)
1. Wind Power 5439 3005.6
2. Bagasse
Cogeneration
1250 1033.9
3. Biomass 781 170
4. Small Hydro Power 732.63 278.6
5. Waste to Energy 637 8.7
6. Solar Energy 4-7
kWh/m2/day
39.5
Total 8839.63 4536.3






15.5
14
9.5 8.2
7.4
6.1
6
4.7
3.2
2.7
Major Players in Wind Energy
GE Energy
Vestas
Siemens Wind Power
Enercon
Suzlon Group
Gamesa
Goldwind
China Guodian Corporation
Sinovel
Ming Yang

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POLICIES
1) Accelerated Depreciation (AD)
35% depreciation for the project in the first year.
2) Generation Based Incentives (GBI)-
Incentive @ Rs. 0.50/unit for electricity fed into the grid over and above the tariff approved
by the SERCs in states. (1 unit of electricity = 1kWh)
Mutually exclusive with Accelerated Depreciation scheme.
3) Renewable Energy Certificates (REC)-
Enables developers to trade the RECs based on energy generated and fed to the grid
This would enable the obligated entities (distribution utilities and open access
customers) across states to meet their RPO targets as recommended by the NAPCC(
National Action Plan for Climate Change)
4) Other Benefits:
10 year income tax holiday for wind power generation projects
100 % tax exemption from excise duty on certain wind turbine components

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Open Access:



Open Access is one of the most important features of the Electricity Act 2003, wherein,
Distribution Companies and eligible consumers have the freedom to buy electricity directly
from generating companies or Trading Licensees of their choice and correspondingly the
generating companies have the freedom to sell it to any Licensee or to any eligible consumer.

Eligibility for Open Access:
1. Any consumer whose Contract Demand is 1 MVA & above shall be eligible for Open
Access. 2. Open Access permission to source wind energy in addition to existing permission
will not be granted to the consumer. 3. Open Access permission will not be granted to the
consumers availing single point supply and sub-distributing it further to multiple consumers.
E.g. Commercial Malls, IT parks, commercial complexes, software technology parks etc. 4.
The open access consumer will be entitled to seek open access for sourcing 100% power
generated from a wind power project. Open access permission shall not be granted to avail
power from a wind power project in part or on percentage basis. 5. The wind generation units
will be allowed to get carried forward for getting adjusted in next energy bills if could not be
adjusted in same month till the end of that financial year, but the surplus units, if any, at the
end of financial year will not be purchased by MSEDCL.

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METHODOLOGY

Methods Adopted During Internship -
a) Telemarketing: In this approach, we conducted cold calling to companies. We had
segregated the companies as High Tension users ( Contract Demand more than 1000 kVA)
b) Client Visits: It was conducted by visiting customer premises. We interacted with client &
provided the information about company. Electricity bills were collected from customers.
These bills are then analyzed and which model of turbine would be applicable will be seen
and accordingly provided to the companies.
Market Survey-
1. Source Of Data
Data collected about high tension users from electricity board of Pune. Details like contract
demand, connected load, area, and address were collected.
2. Approach
ctrical Department
Managers, Supervisors








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ELECTRICITY SAMPLE BILL


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Questionnaire on Scope of Wind Energy
1. Company Name ...........................................................
2. Address
.........................................................................................................................................
........
.........................................................................................................................................
.......
3. Contact Person ................................................ Designation
(.......................................)
4. Contact Number ..........................................................
Que.6 What type of industry your company belongs to?
....................................................................................................................................................................
Que.9 What is your the contract demand?
..................................................................................................................................................................
Que.10 What is your Drawl voltage?
....................................................................................................................................................................
Que.11 What is annual power consumption of your organisation and your other plants/offices (if
any)?
....................................................................................................................................................................
Que.12 Do you believe that current electricity charges will become high in future?
a) Yes b) No
Que.15 Do u have any renewable sources of energy?
a) Yes b) No
(If yes then please mention which and its capacity and who is/are the company)
Source ..............................................................
Capacity ...............................................................
Company Name ...................................................................................................................
Que. 16 Are you aware about wind energy which is a cheaper source of power generation?
a) Yes b) No
Que.17 Are you aware about benefits available to wind power projects?
a) Yes b) No
Que.18 Are you aware about Suzlon Energy Ltd.?
a) Yes b) No
Que.19 Would you like to discuss about wind energy.
a) Yes b) No
Que. 20 Any Suggestions and Recommendations

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....................................................................................................................................................................
....................................................................................................................................................................
...................................................
Thanking you in anticipation.

























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ANALYSIS
ANALYSIS FOR COMPANY X
TOD Consumption Pattern of Customer X
Time
Zone
Month1 Month2 Month3 Monthly
Consumption
Yearly
Consumption
%
A 92763 87830 87700 89431 1073172 32%
B 104359 98809 98663 100610 1207320 36%
C 44786 42936 39887 42536 510432 15%
D 46382 43915 43850 44716 536592 17%
277293 3327516 100%

TOD Consumption Pattern of Customer X
Time Zone Time Slots Yearly
Consumption
% Yearly
Generation

A 2200 hrs-
0600 hrs
1073172 33% 1030709 42463
B 0600 hrs-
0900 hrs
1200 hrs-
1800 hrs
1207320 37% 1155643 51677
C 0900 hrs-
1200 hrs
510432 13% 406037 104395
D 1800 hrs-
2200 hrs
536592 17% 530971 5621
3327516 3123360 204156








TOD Consumption Pattern
at Honeywell
TOD Generation Pattern of
Wind Turbine S97 (2.1
MW) at Site
Net billable units after
adjustment

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Open Access Losses / WTG
S97
WTG
(2.1
MW)
S97
WTG
(2.1
MW) +
0.6 MW
S88
WTG
(2.1
MW)
S88
WTG
(2.1
MW) +
0.6 MW
1 WTG
Generation
(per
WTG)

4500000 5700000 3600000 4800000
2 Wheeling Loss 9% 405000 513000 324000 432000
3 Transmission
Loss
4.24% 190800 241680 152640 203520
4 Net unit available
for adjustment in
Elec. Bill

3904200 4945320 3123360 4164480



Open Access Charges / WTG
S97 WTG
(2.1 MW)
S97 WTG
(2.1 MW)
+ 0.6 MW
S88 WTG
(2.1 MW)
S88 WTG
(2.1 MW)
+ 0.6 MW
1 Transmission
Charges
(Rs./ kWh)
0.43 0.43 0.43 0.43
2 Transmission
Charges per
WTG (Rs.)
1678806 2126488 1343045 1790726
3 Wheeling
Charges
(Rs./kWh,
For 33 kV
injection and
22 kV
Drawl)
0.6 0.6 0.6 0.6
4 Wheeling
Charges per
WTG (Rs.)
2342520 2967192 1874016 2498688
5 Total
Charges
(2+4) per
WTG (Rs.)
4021326 5093680 3217061 4289414



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ANALYSIS

I have used secondary data for this research where i have used the electricity bills
which I have obtained from the different hotels in Pune.
Therefore through the electricity bills we see the consumption pattern of the different
hotels .
After the consumption pattern has been recognized a table is prepared for checking
the Time of Day(TOD) consumption which has to be computed.
Based on that the different models of wind turbines are taken and net billable units are
computed for them.
I have taken 84 companies out of which 25 electricity bills are given by companies
and 7 companies use renewable sources of energy.


















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CONCLUSIONS

As an intern for Suzlon Energy Limited, I was able to learn the following aspects
related to wind energy as a sustainable business solution



her returns for investors ,reducing their dependency on non-renewable sources
of power of state boards.

















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REFERENCES


http://www.suzlon.com
http://www.wikipedia.org
http://www.google.com/windenergy

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