Curtin Business School

School of Marketing
10850 Marketing 100
Bentley Campus
24 Jan 2013
School of Marketing, Curtin Business School
Page: of 1 17
CRICOS Provider Code
WA 00301J, NSW 02637B
Name:
Delane Osborne
Phone:
+618 9266 7480
Email:
Delane.Osborne@curtin.edu.au
Building:
408
Room:
2028
Name:
Cheryl Tien
Phone:
+618 9266 7480
Email:
C.Tien@curtin.edu.au
Building:
408
Room:
2028
Name:
Cathy Martin
Phone:
+618 9266 2848
Email:
Cathy.Martin@cbs.curtin.edu.au
Building:
408
Room:
2028
Consultation
times:
Mondays 11 - 12:30, Thursdays 4 -
5:30 and by appointment during
teaching weeks. By appointment
ONLY during Tuition Free Weeks,
Study Week and Exam Weeks.
Unit Outline
10850 Marketing 100
Semester 1, 2013
Unit study package number:
10850
Mode of study:
Internal
Tuition pattern summary:
Lecture: 1 x 1.5 Hours Weekly
Tutorial: 1 x 1.5 Hours Weekly
This unit does not have a fieldwork component.
Credit Value:
25.0
Pre-requisite units:
Nil
Co-requisite units:
Nil
Anti-requisite units:
Nil
Result type:
Grade/Mark
Approved incidental fees:
Information about approved incidental fees can be obtained from our website. Visit
fees.curtin.edu.au/incidental_fees.cfm for details.
Unit coordinator:
Teaching Staff:
Administrative contact:
Learning Management System:
(lms.curtin.edu.au) Blackboard
Curtin Business School
School of Marketing
10850 Marketing 100
Bentley Campus
24 Jan 2013
School of Marketing, Curtin Business School
Page: of 2 17
CRICOS Provider Code
WA 00301J, NSW 02637B
Acknowledgement of Country
We respectfully acknowledge the Indigenous Elders, custodians, their descendants and kin of this land past and
present.
Syllabus
Understanding the role marketing plays in business and society; The global marketing environment; Consumer buyer
behaviour; Market segmentation, target marketing and positioning; New product development and the product life cycle;
Marketing Strategies (the 4 P's) - product, price, place and promotion; Ethics in marketing.
Introduction
Welcome to Marketing 100 an introduction to marketing principles. Every day we come into contact with marketing.
Each time you make a purchase, the principles of marketing have been involved. Marketing is about understanding how
business can best meet customer needs and wants and in doing so, ensuring that product is priced at the right level,
distributed in suitable ways and that communication supports the brand values. We impart these concepts in Marketing
100 through lectures, seminars, case studies, debates, blogs and discussions.
Unfortunately, the Unit Outline Builder Program used to create this Unit Outline will not allow the inclusion of
all materials that students will need, so face-to-face students will be given a hard copy of the Unit Outline AND
the Marketing 100 Student Success Guide in the first Lecture, so no need to print this yourself. For our fully
online students as well as our face-to-face students, both this Unit Outline and the Marketing 100 Student
Success Guide will be postedon both theMarketing 100 Blackboard Sites (face-to-face andfully online).

Curtin Business School

School of Marketing
10850 Marketing 100
Bentley Campus
24 Jan 2013
School of Marketing, Curtin Business School
Page: of 3 17
CRICOS Provider Code
WA 00301J, NSW 02637B
1.
2.
3.
4.

MAKING UNIT RELATED QUERIES

When submitting queries or documents via email (which are related to this unit) to , , the their tutor their local lecturer
, or to the , Teaching & Learning Assistant Technology Support Administrator Unit Coordinator STUDENTS MUST
INCLUDE THE FOLLOWING OR THEIR EMAILS WILL BE RETURNED UNANSWERED!
Students OFFICIAL name as indicated by Curtin records + any other names they are known by.
Student number.
Location where student is taking this unit.
Students tutorial class time and day as well as their tutors name.
Relevant title to the query.
Failure to include the above information will cause your email to be returned to you unanswered!
Students are encouraged to raise queries relating to this unit during the tutorial with the tutor or local lecturer. The
answer to unit-related queries would benefit the entire class, thus the tutor may respond to the query either in the class,
in bulk email to all students, or by using Blackboard. For queries relating to assignments, students are encouraged to
raise them with their tutors during the tutorial class or via email after class hours.
The teaching staff will assist you with your learning and any problems or difficulties you may be experiencing while
undertaking this unit. They will also mark your assignments and provide feedback in relation to your progress in this unit.
IMPORTANT: If the student has a problem or a question, they should consult the teaching staff in this order:
First consult your tutor since he or she is the marker of all assessments and he or she knows you well. Make
sure if you send an email to them, that you include the above information or your email will be returned
unanswered.
If you still need additional information and you are at a so non-Bentley location, there may be a local lecturer,
that is the next person you consult if there is a question or problem. Make sure if you send an email to them, that
you include the above information or your email will be returned unanswered.
If you still need assistance, then consult the T&L Administrator or Technology Support Administrator
whose contact information is on page 5 of this unit outline. Make sure if you send an email to them, that you
include the above information or your email will be returned unanswered.
If you still need whose additional information or assistance, then you should contact the Unit Coordinator
contact information is on page 5 of this unit outline. Make sure if you send an email to them, that you include the
. above information or your email will be returned unanswered
As all teaching staff have various work commitments, students are encouraged to email one week in advance to make
any face-to-face appointment. Last minute requests for meetings usually cannot be accommodated, so avoid
disappointment and schedule early.
If you leave a message for any of the above individuals via email or telephone, allow for a response time of two
working days.
Note: When contacting the teaching staff, please be aware that we are on Western Standard Time (+8 GMT).
Learning Outcomes
On successful completion of this unit students can: Graduate Attributes addressed
1 Explain the meaning and relevance of key marketing concepts
2 Apply key marketing concepts to 'real world' situations
3 Recommend marketing strategies in 'real world' situations

4 Demonstrate sound verbal and written marketing communication skills

Curtin Business School
School of Marketing
10850 Marketing 100
Bentley Campus
24 Jan 2013
School of Marketing, Curtin Business School
Page: of 4 17
CRICOS Provider Code
WA 00301J, NSW 02637B
Curtin's Graduate Attributes
Apply discipline knowledge
Thinking skills
(use analytical skills to solve problems)
Information skills
(confidence to investigate new ideas)
Communication skills Technology skills
Learning how to learn
(apply principles learnt to new situations)
(confidence to tackle unfamiliar problems)
International perspective
(value the perspectives of others)
Cultural understanding
(value the perspectives of others)
Professional Skills
(work independently and as a team)
(plan own work)
Find out more about Curtin's Graduate attributes at the Office of Teaching & Learning website: otl.curtin.edu.au
Learning Activities
Marketing 100 is an exciting unit, and this is reflected in the variety of learning experiences we offer. Students will attend
weekly lectures (1.5 hours) and tutorials (1.5 hours). Students are expected to attend the lectures and the tutorials both
each week since both the lecture and the tutorial offer many varied learning opportunities. The lecture highlights the big
ideas and core principles for each weekly topic and is NOT a repetition of the text book. The lecture is exciting and filled
with audio visual materials and interesting marketing examples. The tutorials are based on current cases, articles,
debates and discussion. They provide an inclusive forum for students to have a say, and to challenge their thinking.
Students will also have the opportunity to participate in Discussion Boards via Blackboard.
Learning Resources
Essential Texts
You will need to purchase the following textbook(s) in order to complete this unit:
Eliott, Greg, Sharyn Rundle-Thiele and David Waller. 2012. 2 ed. Milton, Queensland: John Wiley Marketing.
nd
& Sons Australia, Ltd. (Printed text with iStudy access $129.95 at Curtin Bookstore Sem 1 2012 price subject
to change.) ISBN 978 1 742 46721 4 (pbk.) Used since Semester 1 2012 so should be available used try to get
one with the iStudy device since this is a great review tool. Also available in E-book format with iStudyaccess
($71.95 at Curtin Bookstore Sem 1 2012 price subject to change.) Purchase of text includes use of clickOn
student polling system that utilizes student mobile phones as well as online student resources
Other Resources
This Unit Outline gives you important information about the general aims of Marketing 100, texts, and details about the
assessment, including allocation of marks, grading criteria and submission dates. You are required to read and
understand the expectations outlined in this document as well as the Marketing 100 Student Success Guide.. Study
them carefully, paying particular attention to method of instruction, assessment instructions and submission dates.
Information contained in this Unit Outlineand in the Marketing 100 Student Success Guide specify the requirements for
this unit and explain your rights and responsibilities in relation to Curtin University.
Curtin Business School
School of Marketing
10850 Marketing 100
Bentley Campus
24 Jan 2013
School of Marketing, Curtin Business School
Page: of 5 17
CRICOS Provider Code
WA 00301J, NSW 02637B
1.
1.
2.
Assessment
Assessment Schedule
Task Value % Date Due
Unit Learning
Outcome(s)
Assessed
1
Marketing Report 35 percent Week: Teaching
Week 6 on 19 April
2013
Day: Friday
Time: 17:00
1,2,4
2
Interactive Case Analysis 30 percent Week: Teaching
Week 8 or 9 in your
tutorial class for
Debate/choice of
which 3 weeks to
submit 3 Case
Submissions and fill 3
Case Discussion
Roles
2,3,4
3 Final Examination 35 percent Week: Exam week 1,2,3
Detailed information on assessment tasks
Marketing Report: Situation Analysis/Target Market Identification (Mkt Report: SA/TM ID)
Worth: 35% (100 marks)
Please refer to in the Marketing 100 Student Success Guide for information regarding workshops for Appendix 1
this assessment run by the Communication Skills Centre at the Bentley campus.
Due: Teaching Week 6 Friday19 April 2013by 5 pm. This assessment must be submitted online under
NOTE: For the Assessment tab in Blackboard before the DUE DATE and TIME to avoid late penalties.
those NON-Bentley locations that submit hardcopies in addition to the online submission, late penalties
apply only to the online submission in Blackboard.
Clicking on the Assessment tab in Blackboard will automatically open the Turnitin window where the
student will submit the assessment.If you do not have Blackboard access well before the submission date of
the assessment please contact your tutor or the Technology Support Administrator at
. marketing100@cbs.curtin.edu.au
***CRITICAL NOTE: You are to save your as 1 file titled: complete report Your Family Name Your Given
, (Note: Bold Added for emphasis only.) That would mean Name Your student number Mkt Report SA TM ID
thatyour Unit Coordinators report would be . Martin Cathy 23392700 Mkt Report SA TM ID
For this assessment you need to demonstrate your theoretical and applied knowledge relating to the marketing
mix (Elliott text chapter 1 ), market segmentation and targeting (Elliott text chapters 4 and 6). You use the MUST
Mkt Report: SA/TM ID Template provided on Blackboard (no deviation) where you will insert your information and
images that illustrate characteristics of the target market for the brand your tutor has allocated to YOUR
tutorial during the first 2 weeks of the term..
NOTE:
It is the student's responsibility to ensure they are aware of the product assigned to the tutorial they are
registered in. Any assignments completed on the wrong product will receive a ZERO.
Failure to use the Mkt Report: SA/TM ID Template provided on Blackboard will cause you to have to
resubmit the assessment and late penalties may apply.
Your report is to be a maximum of 17 A4 pages. The Mkt Report: SA/TM ID Template provided on
includes the Cover page (1 page), Table of Contents page (1 page), Report and Tables (13 pages) Blackboard
and Reference List (2 pages).
This assessment must be submitted online under the Assessment tab in Blackboard before 5 pm on Friday
19 April 2013 to avoid late penalties. NOTE: For those NON-Bentley locations that submit hardcopies in
addition to the online submission, late penalties apply only to the online submission in Blackboard.
Curtin Business School
School of Marketing
10850 Marketing 100
Bentley Campus
24 Jan 2013
School of Marketing, Curtin Business School
Page: of 6 17
CRICOS Provider Code
WA 00301J, NSW 02637B
1.
1.
2.
3.
Clicking on the Assessment tab in Blackboard will automatically open the Turnitin window where the student will
submit the assessment. If you do not have Blackboard access well before the submission date of the assessment
please contact your tutor or the Technology Support Administrator at . marketing100@cbs.curtin.edu.au
1.0 Situation Analysis/Current Marketing Mix (4 pages total/40 marks total). This section needs a
which can be from the popular press or websites. . minimum of 8 references Sources can be repeated The
first step in this process examines the current situation your brand is facing. Since you are not yet Marketers,
BUT you ARE consumers, you will need to answer the questions from the consumers perspective. You will
examine the current by finding the answers to lots of questions. Your answers to those Marketing Mix (4Ps)
questions ( )need to Questions shown in the Feedback Form in the Marketing 100 Student Success Guide
be . supported by evidence and examples that you discover in your research
NOTE: Write your answers the questions) in the Mkt Report SA/TM ID Template under subheadings 1.1, (NOT
1.2, 1.3 and 1.4.
2.0 Segmentation Theory (1 page total/10 marks total). This section needs a minimum of 3 scholarly
, . The next phase of your marketing strategy development leads you to references each from a different source
examine the process and benefits of Requirements are shown in the Feedback Form in the Segmentation.
Marketing 100 Student Success Guide. Write your information that demonstrates your understanding of this
theoretical section using evidence and examples that you discover in your research in the Mkt Report SA/TM ID
Template under subheadings 2.1, 2.2 and 2.3.

3.0 Target Market Identification/Images/Rationale Table (8 pages total/40 marks. This section does not
require a minimum number of references, but references should be included if material developed by
another author than the student is used. This section of the report is based on of Section 2.0 application
Segmentation Theory. You are to identify the using a multidimensional approach. primary target market

What is required in each column of the table is as follows:

In (worth 24 marks) of the table you must provide an explicit profile of the primary target Column 3.1
market. You are to describe the individuals that make up this important segment using the specific
involved in the broad of segmentation variables: , , characteristics geographic demographic psychographic
and (see Elliott text pages 187 - 194) that are relevant to your product. YOu MUST explain behavioral
what specific characteristic you choose AND explain why it is appropriate for your product. You do not
need to include definitions or textbook theory - but if you do, be sure to reference appropriately. This is
where you think!!
In (worth 4 marks) of the table you must visually represent those characteristics using a Column 3.2
collection of pictures which will give a holistic snapshot of the These are primary target market. NOT
pictures of your brand, but rather pictures that represent the characteristics of the . primary target market
This will assist the marketer in strategy development, particularly when it comes to appropriately
encoding the message in your promotional efforts. REFERENCES FOR PHOTOS/SKETCHES USED
ARE NOT REQUIRED.
In (worth 8 marks) of the table you must explain HOW the in Column 3.3 images you have chosen
Column 3.2illustrate the characteristics you used to describe the in primary target market Column 3.1.
4.0 Reference List (1 page may extend to 2 pages with no penalty /5 marks)
Chicago Author Date 16 Edition Referencing must be used for both in-text citations and the Reference List
th
page(s).(
http://lgdata.s3-website-us-east-1.amazonaws.com/docs/1470/441889/Chicago_16th_COMPLETE_GUIDE_2012_April_update.pdf
)
The appropriate number of references must be given for sections that require them (See Feedback Form
in the Marketing 100 Student Success Guide) as well as appropriate references used in other sections.
5.0Marketing Report: Situation Analysis/Target Market Identification Mechanics (5 marks) assessed
throughout the assessment.
This assessment must be submitted online under the Assessment tab in Blackboardbefore 5 pm on Friday 19
April 2013 to avoid late penalties. NOTE: For those NON-Bentley locations that submit hardcopies in
addition to the online submission, late penalties apply only to the online submission in Blackboard.
Clicking on the Assessment tab in Blackboard will automatically open the Turnitin window where the student will
submit the assessment. If you do not have Blackboard access well before the submission date of the
assessment please contact your tutor or the Technology Support Administrator at
. marketing100@cbs.curtin.edu.au
Curtin Business School
School of Marketing
10850 Marketing 100
Bentley Campus
24 Jan 2013
School of Marketing, Curtin Business School
Page: of 7 17
CRICOS Provider Code
WA 00301J, NSW 02637B
1.
Late submission of Mkt Report: SA/TM ID through Blackboard will be subject to a late penalty of 10% of
the available marks per day (which equates to 10 marks per day for the SA/TM ID Report) a UNLESS
completed Assessment Extension application form AND appropriate documentation has been submitted
to the Unit Coordinator and approved. (See : Assessment BEFORE the Due Date and Time Appendix 2
Extension Process and Application Form in the Marketing 100 Student Success Guide). This penalty
DOES apply to weekends and public holidays.
NOTE: An Exemplar put together by the Teaching and Learning Administrator for Marketing 100 has
been submitted to Turnitin and is posted on Blackboard under the Assessment tab if you would like to
see what a completed, high-quality report looks like. BUT BE WARNED THATANY COPYING OR VERY
CLOSE PARAPHRASING OF THE EXEMPLAR WILL BE DEALT WITH AS ACADEMIC
MISCONDUCT:LEVEL 2 PLAGIARISM AND MAY RESULT IN A ZERO FOR YOUR MKT REPORT: SA/TM ID.

Marketing Report: Situation Analysis/Target Market Identification Feedback Form available in Marketing
100 Student Success Guide distributed in first lecture or available on Blackboard.
Marketing Report: Situation Analysis/Target Market Identification
Timeline
BRAND ALLOCATED: ____________________________________

Curtin Business School

School of Marketing
10850 Marketing 100
Bentley Campus
24 Jan 2013
School of Marketing, Curtin Business School
Page: of 8 17
CRICOS Provider Code
WA 00301J, NSW 02637B
1.
2.
COMPLETE
BY END OF
TEACHING
WEEK
REPORT SECTION LECTURE WEEKS & TEXTBOOK
CHAPTERS
1 Get to know the brand that your tutor has assigned to
your tutorial general research online, visit a store and see
the product, check prices online, view advertising for the
brand, read product reviews, find marketing reports or
discussions on the brand etc.
N/A
2 Complete 1.0 Situation Analysis/Current Marketing Mix (
sections 1.1 1.4) in the template provided on Blackboard
Remember to answer questions listed in your marking ALL
guide for each of the 4Ps.
This section of the report should be
completed from the consumers per
spective.
3 Complete 2.0 Segmentation Theory (sections 2.1 2.2) in
the template provided on Blackboard
Make sure you paraphrase/quote your research.
Lecture: Week 5
AND
Textbook: Chapter
4 & 5 Complete 3.0 Target Market
Characteristics/Images/Rational Table (columns 3.1 3.3)
in the template provided on Blackboard
Column 3.1: Justify the of your target characteristics
market profile by making links to your 4Ps. Remember that
your target market profile describes a well-defined group of
people in terms of who they are, where they live, what they
do and how they behave towards the products.
Column 3.2: Find to insert into the table provided that images
illustrate the characteristics that you have just described in
Section 3.1.
Column 3.3: Provide the for the images, how do rationale
they represent those characteristics in column 3.1?

Lecture: Week 4 & 5

AND
Textbook: Chapter 4 & 6 (pg. 188
193)

6 Collate, edit, proof read, check references most and

importantly SUBMIT on time electronically to the
by 5 pm on FRIDAY of Assessment Tab on Blackboard
this week.
Ensure your references are in Chicago Author-Date 16 edit
th
ion referencing style
DUE DATE: Friday 19 April by
th
5.00 pm

Interactive Case Analysis

Worth: 30%
Due: In TUTORIALS
This unit is predicated on the understanding that learning is an active rather than a passive process. Therefore, it
is essential that you keep up with your readings and adequately prepare for your tutorials and lectures. You will
be encouraged to offer reflective insight and application of the concepts being discussed and to ask pertinent
questions. Marketing is an imprecise science and, as such, a variety of alternative interpretations may be
possible given any one current marketing issue. Therefore, tutorials encourage you to reflect on all views
expressed and to constructively challenge those you do not agree with.
: DEBATE PARTICIPATION 20% (100 marks) Part 1
Due: In TUTORIALS during either Teaching Week8 OR 9.
Curtin Business School
School of Marketing
10850 Marketing 100
Bentley Campus
24 Jan 2013
School of Marketing, Curtin Business School
Page: of 9 17
CRICOS Provider Code
WA 00301J, NSW 02637B
2.
1.
2.
A debate provides you with an appreciation that we need to be critical in our marketing thought. There are two
sides to every issue and an understanding of two competing perspectives is critical to improve what we do as
marketers. Acknowledging competing perspectives means we can create stronger future oriented strategies.
Students are required to participate in ONE of two debates within a team of 3 or 4 people (class size will
determine this) assigned by their tutor. If it is necessary to have opposing teams of 5 (or if the debating teams are
uneven), then one student on the team will be the researcher - they must be present in the debate, but they will
not have a speaking role in the debate. The researcher must provide evidence of material supplied to the other
speaking members to help in their preparation. During the debate the researcher will quickly write rebuttals that
the speakers will then deliver.) The mark that the student receives for this assessment is a TEAM mark
(unless there is a formal appeal from the group , in which case the tutor has the BEFORE THE DEBATE
discretion to mark separately).
Each debate team member should speak for a minimum of 3 minutes and a maximum of 4 minutes. The team
should also provide their tutor with a document that summarizes the teams 3 or 4 TYPED ONE A4 page
(depending on debate team size) unique key arguments + a of references which includes TYPED ONE A4 page
sources of your information/statistics. This team summary will be submitted to your tutorson the dayyour debate
presentation. The ONE A4 page summary will assist your tutor in reflecting on your arguments when determining
the mark your team should be awarded for the debate. See Debate instructions available under Unit Resources
on Blackboard.
It is the students responsibility to obtain the phone numbers and contact details for their team members and to
organize meeting times and dates. Teams MUST NOTIFY THEIR TUTOR IMMEDIATELY if you are unable to
contact a team member or are experiencing difficulties with team members. NO CONSIDERATION WILL BE
GIVEN TO COMPLAINTS LODGED AGAINST TEAM MEMBERS AFTER THE DEBATE.
IF YOU CANNOT ATTEND YOUR SCHEDULED DEBATE:
It is essential that you contact your team and provide them with any information you have already
to inform him or her of your circumstances. In this situation prepared AND contact your tutor immediately
the remaining team members are to proceed with the debate (with one less team member) and do their
best. The tutor will ensure that their number disadvantage will not impact their mark.
You must submit the completed Assessment Extension Application Form (See Appendix 2 in the
Marketing 100 Student Success Guide) AND provide the required documentation to The Unit
Coordinator to avoid a 0 on this assessment. BEFORE the Due Date and Time If the student
submits the completed Assessment Extension Application Form and required documentation to
the Unit Coordinator BEFORE the date and time of the debate, then they will be given the
opportunity to write a 2 page (total) summary of the For and Against arguments for the debate
topic along with 1 page of references and submit this in lieu of participation in the debate. This 2
page (total) summary will be marked using items 2,3,4 and10 (NOTE item 10 will now require TWO
Typed A4 pages)(worth 50 marks) on the Debate Feedback Form then doubled.
This summary is due on the next tutorial meeting after the debate. THERE WILL BE NO EXTENSIONS
BEYOND THIS.
Notification of absence from the debate after the fact will result in a 0 on the debate.
The two debate statements that teams will make a case for OR against are:
Teaching Week8 Debate Statement: Marketing manipulates consumers - Your team will be allocated
whether you are arguing FOR (agreeing that marketing manipulates consumers) or AGAINST (marketing does
NOT manipulate consumers) the statement.
Background: This is a classic accusation levelled at Marketing over the years. Marketing serves as a good educational
tool and a source of information for the society. Critics however, argue that marketing manipulates people to buy what
they "WANT" and not necessarily "NEED".
Further resources for students to look at include:
Live with it TV ad (Reinforcing message also reminding) http://www.youtube.com/watch?v=0tteHhYh9rU
McDonald's wins TV's 'most manipulative ad' (Creating pester power)
http://www.youtube.com/watch?v=GHMqhBXwLcA
http://www.nzherald.co.nz/world/news/article.cfm?c_id=2&objectid=10467840

Teaching Week 9 Debate Statement: Marketing on social network sites is a breach of privacy.
Your team will be advised whether you are arguing FOR (Marketing on social network sites IS a breach of privacy) or
AGAINST (Marketing on social network sites IS NOT a breach of privacy) the statement.

Curtin Business School

School of Marketing
10850 Marketing 100
Bentley Campus
24 Jan 2013
School of Marketing, Curtin Business School
Page: of 10 17
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2.
Background: There has been recent media attention over the public's safety on-line. We see social networking sites,
like Facebook, YouTube etc. posting directed ads on their side banners. Is this valuable to consumers to assist them in
shopping or price research? Or is it a breach of privacy, that Facebook knows exactly what ads that attracts consumers
attention?
Note: It is important that you expand your research to include other types of social networking sites, other aspects of
privacy breaches beyond Facebook and the example provided.

Further resources for students to look at include:

List of Social Networking Sites from Wikipedia to get you started finding others:
http://en.wikipedia.org/wiki/List_of_social_networking_websites
Note: Other than as a source to get you started in your research on a topic, Wikipedia is NOT acceptable as a sole
in your Debate or in your SA/TM ID Report. source of information
Like Shopping? Social Networking? Try Social Shopping (Article)
http://www.nytimes.com/2006/09/11/technology/11ecom.html
Privacy Concerns Grow Over Social Networking Sites (Video)
http://www.keyt.com/news/local/Privacy-concerns-grow-over-social-networking-sites-114244474.html
Student Responsibilities to critique debate they are not participating in.
You are expected to in a debate and a separate debate. If you debate in participate critique teaching week 8,
you need to critique in If you debate in you need to critique in teaching week 9. teaching week 9, teaching
week 8.
Marking criteria for Assessment 2 Part 1: Debate are shown in theDebate Feedback Form which is found in the
Marketing 100 Student Success Guide. Item 11 in the Debate Feedback Form is calculated from the Peer
Evlatuation of Debate Team Members which is also found in the Marketing 100 Student Success Guide.
WEEKLY TUTORIAL CASES 100 Marks/5% weighting for Part1 Part 2:
(Case Submissions), 100 Marks/5% weighting for Part2 (Roles Filled).
(Get all 10% you do required in part1 and2 below. Anything less gets you IF everything
0. The WeeklyTutorial Casesis an ALL OR NOTHING assessment.)
Due: In TUTORIALS throughout semester student decides when
General Interactive case analysis skills are assessed formally in Marketing 100 in the following ways:
1. Each student will submit3 individual TYPED tutorial case submissions of the6 case studies
. These cases available IN THE TUTORIAL WHERE THE CASE IS BEING DISCUSSED WILL NOT BE
ACCEPTED if they are HANDWRITTEN, LATE, EARLY, EMAILED OR SUBMITTED BY ANYONE
Submissions relate to the6 in-class cases that are OTHER THAN THE STUDENT WHO DID THE WORK.
assigned throughout the semester and are a summary of your answers to the tutorial TYPED ONE-PAGE
case questions - bullet form is all that is required. Your TUTOR will recordyour case when have provided
an adequate submission. You must submit 3 cases (of the6 available) to receive the total 100
If marks/5% that this participation activity is worth. THIS IS AN ALL OR NOTHING ASSESSMENT.
you submit 0 or only 1 or 2 tutorial case submissions, you will receive for this assessment. Students ZERO
are encouraged to complete their 3 cases as early in the semester as possible to make sure they get all 3
cases submitted. For those students who wish to do this at the end of the semester, they are reminded
that, according to the Unit Study Calendar, the final 3 cases occur in Teaching weeks 7,10 and 11. If these
students experience some emergency that prevents them from submitting the 3 cases, they will get a ZERO
for this assessment since they would have had earlier opportunities to submit. There is NO ASSESSMENT
EXTENSION AVAILABLE FOR THIS ASSESSMENT since there are 6 opportunities to submit the 3
required cases.
Students need to check Blackboard UNIT RESOURCES for details of weekly tutorial learning activities/case
studies. Attendance in the tutorials (where the tutor will inform you of the recorded case submissions) is
essential to assure accurate record keeping and correct any problems in a timely manner. You should also
keep your own records below should there be a problem with recordkeeping.
Curtin Business School
School of Marketing
10850 Marketing 100
Bentley Campus
24 Jan 2013
School of Marketing, Curtin Business School
Page: of 11 17
CRICOS Provider Code
WA 00301J, NSW 02637B
2.
3.
Students should record the cases submitted here for their records:
Date: Case Name:



2. Throughout the semester,6 assigned case studies will be discussed in small groups in the tutorial.
During these6 tutorial case discussions, each student must serve once in each of the following roles:
(leads the discussion andspeaks forthe team in the entire tutorial discussion sharing the Team Leader
teams answers to the questions) (writes down what the team comes up with as answers to the , Scribe
case questions) and (ACTIVELY participates in the tutorial case discussions) Your TUTOR will Discussant .
keep a record of each students participation in these roles. You must fulfill EACH role once during the
semester to receive the total 100 marks/5% that this participation activity is worth. THIS IS AN ALL
If you serve in 0 or only 1 or 2 of these roles, you will receive 0 for this OR NOTHING ASSESSMENT.
assessment mark. Students are encouraged to complete the 3 different case discussion roles as early in the
semester as possible to make sure theyfulfill all 3 different roles. For those students who wish to do this at
the end of the semester, they are reminded that, according to the Unit Study Calendar, the final 3 case
discussions occur in Teaching weeks 7,10 and 11. If these students experience some emergency that
prevents them from fulfilling all 3 different case discussion roles, they wil get a ZERO for this assessment
since they would have had earlier opportunities to fulfill the roles. There is NO ASSESSMENT EXTENSION
AVAILABLE FOR THIS ASSESSMENT since there are 6 opportunities for the student to fulfill the 3 different
roles.
Attendance in the tutorials (where the tutor will inform you of the recorded roles played) is essential to
assure accurate record keeping and correct any problems in a timely manner. You should also keep your
own records below should there be a problem with recordkeeping.
Students should record the roles played in case discussions here for their records:
Date: Role
Team Leader
Scribe
Discussant
Final Examination
Worth: 35% (100 marks)
Due: During the Bentley examination week.
The final examination format will be given to you during the lectures. The final examination will be held during the
examination weeks.
NOTE: Student must ATTEMPT the exam to pass the unit.
Fair assessment through moderation
Moderation describes a quality assurance process to ensure that assessments are appropriate to the learning
outcomes, and that student work is evaluated consistently by assessors. Minimum standards for the moderation of
assessment are described in the Assessment Manual, available from
policies.curtin.edu.au/policies/teachingandlearning.cfm
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Bentley Campus
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1.
2.
3.
4.
Late Assessment Policy
Late Assessment Policy
This ensures that the requirements for submission of assignments and other work to be assessed are fair, transparent,
equitable, and that penalties are consistently applied.
All assessments which students are required to submit will have a due date and time specified on the Unit
Outline.
Accepting late submission of assignments or other work will be determined by the unit coordinator or Head of
School and will be specified on the Unit Outline.
If late submission of assignments or other work is not accepted, students will receive a penalty of 100% after the
due date and time ie a zero mark for the late assessment.
If late submission of assignments or other work is accepted, students will be penalised by ten percent per
calendar day for a late assessment submission (eg a mark equivalent to 10% of the total allocated for the
assessment will be deducted from the marked value for every day that the assessment is late). This means that
an assignment worth 20 will have two marks deducted per calendar day late. Hence if it was handed in three
calendar days late and marked as 12/20, the student would receive 6/20. An assessment more than seven
. Work submitted after this time (due date plus seven days) may calendar days overdue will not be marked
result in a Fail - Incomplete (F-IN) grade being awarded for the unit.
Pass requirements
To pass the unit a minimum of 50% must be achieved overall AND the (Exam does not must be attempted Final Exam
have to be passed to pass the unit, but it MUST be attempted.)
NOTE: If a student has less than 50% overall in the unit and has failed to submit/attempt the debate the and/or
Mkt. Report: SA/TM ID the Exam, they will receive an F-IN grade for the unit which willNOT allow the and/or
possibility of a supplementary exam.
Referencing style
Students should use the Chicago referencing style when preparing assignments.
More information can be found on this style from the Library web site: . library.curtin.edu.au
Plagiarism
Plagiarism occurs when work or property of another person is presented as one's own, without appropriate
acknowledgement or referencing. Plagiarism is a serious offence. For more information refer to
. academicintegrity.curtin.edu.au
Plagiarism Monitoring
Work submitted may be subjected to a plagiarism detection process, which may include the use of systems such as
'Turnitin'. For further information, see . academicintegrity.curtin.edu.au/students/turnitin.cfm
Additional information
Guidelines for Assignment Submissions
Students must keep an electronic copy of all submitted assignments as proof of submission.
It is the expectation that all submissions are proof read and are quality submissions. It is the responsibility of the student
to check for good English and Grammar. If you have questions about quality English and grammar, you should seek
help from the Communication Skills Centre (CSC). You can find out more information on the CSC Webpage:
www.cbs.curtin.edu.au/communication. Penalties will be applied at the discretion of tutors and the unit coordinator for
. poor quality submissions
Curtin Business School
School of Marketing
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Bentley Campus
24 Jan 2013
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1.
2.
As stated earlier, the Mkt Report: SA/TM ID must be submitted online under the Assessment tab in Blackboard
NOTE: For those NON-Bentley locations that submit before 5 pm on Friday19 April2013 to avoid late penalties.
hardcopies in addition to the online submission, late penalties apply only to the online submission in Blackboard.
Clicking on the Assessment tab in Blackboard will automatically open the Turnitin window where the student will submit
the assessment. If you do not have Blackboard access well before the submission date of the assessment please
contact your tutor or the Technology Support Administrator . marketing100@cbs.curtin.edu.au
If you submit the Mkt Report: SA/TM ID late it will be penalized at 10% of the available mark per day late (which will be
10 marks per day) UNLESS an Assessment Extension Form has been submitted to the Unit Coordinator and approved
. (See for Assessment Extension Procedures and Assessment Extension BEFORE the Due Date and Time Appendix 2
form.) This penalty apply to weekends and public holidays. DOES
According to the Assessment Extension Procedures (See in the ) Appendix 2 Marketing 100 Student Success Guide
if you have a situation that is preventing on time submission, then you need to provide AND appropriate documentation
a form to the Unit Coordinator (who will notify your tutor) completed Assessment Extension Application BEFORE the
to ensure a penalty for late submission is not assessed. Due Date and Time
If Curtin Counseling services are required (for personal or family issues), it is the students responsibility to make an
appointment with Curtin Counseling for this free service. A recommendation letter will then be provided after an
assessment has been made by counseling staff. If the student is unable to schedule an appointment until AFTER THE
DUE DATE AND TIME, they should provide the Unit Coordinator with the completed Assessment Extension form AND
documentation that the appointment was scheduled BEFORE THE DUE DATE AND TIME to be considered for an
extension. Counseling contact details are as follows:
Location: Bentley Campus, Building 109
Fax: +61 8 9266 3052Telephone: +61 8 9266 7850 FREECALL 1800 651 878
TTY: (08) 9266 4112 Email: counseling.curtin.edu.au (this email is for information only and not for counseling)
Website: http://counselling.curtin.edu.au/index.html
No appointment is necessary for Triage which occurs Monday Friday 9 11 am; Monday, Tuesday and Thursday 1-3
pm; and Friday 1-2 pm. This initial assessment will allow students to schedule an appointment if deemed necessary.
As stated earlier, IF YOU CANNOT ATTEND YOUR SCHEDULED DEBATE:
It is essential that you contact your team and provide them with any information you have already prepared AND
to inform him or her of your circumstances. In this situation the remaining team contact your tutor immediately
members are to proceed with the debate (with one less team member) and do their best. The tutor will ensure
that their number disadvantage will not impact their mark.
You must submit the completed Assessment Extension Application Form (See Appendix 2) AND provide
the required documentation to YOUR UNIT COORDINATOR to avoid a 0 BEFORE the Due Date and Time
on this assessment. If the student submits the completed Assessment Extension Application Form and
required documentation to their unit coordinator BEFORE the date and time of the debate, they will then
be given the opportunity to write a 2 page (total) summary of the For and Against arguments for the
debate topic along with 1 page of references and submit this in lieu of participation in the debate. This 2
page (total) summary will be marked using items 2,3,4 and10 (NOTE item 10 will now require TWOTyped
A4 pages)(worth 50 marks) on the Debate Feedback Form then doubled.
This summary is due on the next tutorial meeting after the debate. THERE WILL BE NO EXTENSIONS BEYOND
THIS.
Notification of absence from the debate after the fact will result in a 0 on the debate.

As stated earlier, each student will submit 3 individual TYPED tutorial case submissions (of the 6 available) IN
. These case submissions THE TUTORIAL WHERE THE CASE IS BEING DISCUSSED WILL NOT BE ACCEPTED IF
THEY ARE HANDWRITTEN, LATE, EARLY, EMAILED OR SUBMITTED BY ANYONE OTHER THAN THE STUDENT
WHO DID THE WORK.
Assignment Marking
Students should allow a 3 3.5 weeks marking turnaround for written assignments. This time includes that taken for
moderation processes by the Unit Coordinator and Teaching and Learning Administrator.
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School of Marketing
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Bentley Campus
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1.
1.
2.
2.
1.
2.
3.
4.
Enrolment:
It is your responsibility to ensure that your enrolment is correct - you can check your enrolment through the eStudent
option on OASIS, where you can also print an Enrolment Advice.
Supplementary/Deferred Exams:
Supplementary and deferred examinations will be held at a date to be advised. Notification to students will be made
after the Board of Examiners meeting via the Official Communications Channel (OCC) in OASIS. It is the student's
responsibility to check their OASIS account on a weekly basis for official Curtin correspondence. If your results show
that you have been awarded a supplementary or deferred exam you should immediately check your OASIS email for
details.
Student Rights and Responsibilities
It is the responsibility of every student to be aware of all relevant legislation, policies and procedures relating to their
rights and responsibilities as a student. These include:
the Student Charter
the University's Guiding Ethical Principles
the University's policy and statements on plagiarism and academic integrity
copyright principles and responsibilities
the University's policies on appropriate use of software and computer facilities
Information on all these things is available through the University's "Student Rights and Responsibilities website at:
. students.curtin.edu.au/rights
Disability
Students with a disability or medical condition (e.g. mental health condition, chronic illness, physical or sensory
disability, learning disability) are encouraged to seek advice from Disability Services . A www.disability.curtin.edu.au
Disability Advisor will work with you and liaise with staff to identify strategies to assist you to meet unit (including
fieldwork education) and course requirements, where possible. It is important to note that the staff of the university may
not be able to meet your needs if they are not informed of your individual circumstances.
Recent unit changes
We welcome feedback as one way to keep improving this unit. Students are encouraged to provide unit feedback
through , Curtin's online student feedback system (see ). Recent changes to this VALUate e evaluate.curtin.edu.au/info/
unit include:
During Semester 2 2012, studentsindicated that the information in the Unit Outline/Student Success Guide
regarding the debate needed clarification. In response to this concern we have done the following:
Detailed the situation in the debate that will require the use of one team member as a non-speaking
Researcher and specified the role that Researcher must play.
Separated elements in the Debate Feedback Form - such as Introduction/Conclusion and Quality of
Communication/Adheres to time requirements - so that student can see how they did in the specific areas.

During Semester 2 2012, both students and tutors indicated that the allocation of marks in the Mkt Report:
SA/TM ID did not accurately reflect the amount of effort that was required in each section. In response to this
concern we have done the following:
Allocated more marks to Section 1.1.
Allocated fewer marks to Section 1.3.
Allocated more marks to Section 1.4.
Allocated fewer marks to Section 3.2.
See evaluate.curtin.edu.au to find out when you can this unit. VALUate e
Curtin Business School
School of Marketing
10850 Marketing 100
Bentley Campus
24 Jan 2013
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CRICOS Provider Code
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Program calendar
CURTIN BENTLEY INTERNAL UNIT STUDY CALENDAR
Semester1 2013
Teaching Week count include tuition free week. DOES NOT
There are 12 teaching weeks and2 tuition free weeks on Bentley campus in Semester1 2013. The tuition free weeks
occur and after Teaching Week 4 after Teaching Week 6.
TEACHING
WEEK #

Week
Begins
(MONDAY)
LECTURES:
THURSDAYS
at 10:00 11
:30 aqnd
18:00 - 19:30
both in
210.101
Chapters
refer to
Elliott Text 2
Ed.
nd
TUTORIALS:
Write your tutorial Day here____________
Write your tutorial Time here___________
1. 04/03/13 Introduction to
Marketing 100
Chapter 1: Intro
duction to
marketing
Introduction to M100
Introduction to tutor
Introduction to class members
Discuss the unit outline briefly
Introduction of brand of chocolate to be used in your tutorial
for Marketing Report: Situation Analysis/Target Market
Identification assessment
2. 11/03/13 Chapter 2: The
marketing
environment and
market analysis
Referencing and Plagiarism Learning Activity
Download and read Popular Referencing Guides:
Chicago Author-Date 16 Edition at
th
http://libguides.library.curtin.edu.au/data/files7/212319/Chicago_Author-Date_16th_ed_.pdf
and
Download and read the booklet at
http://academicintegrity.curtin.edu.au/global/studentbook.cfm
3. 18/03/13 Chapter 3:
Market research

Debate team formation and briefing

Brief Students on
Marketing Report: Situation Analysis/Target Market
Identification Assessment
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School of Marketing
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Bentley Campus
24 Jan 2013
School of Marketing, Curtin Business School
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4. 25/03/13
NOTE: Mkt
Report: SA/
TM ID
Workshop is
on Wed.
27/03/13 noon
- 1 p.m.
Chapter 4: Cons
umer behavior
Chapter 3 Tutorial case 1 of 6 available.
Marketing Research: Please refer to Domino's
video case on Blackboard and answer questions
Q1,Q2 and Q3.
Friday 29/03/13 No Tutorials

01/04/13 TUITION FREE WEEK - NO LECTURES AND NO TUTORIALS

5. 08/04/13
NOTE: Mkt
Report:SA/TM
ID Workshop
is on Thurs.
11/04/13 7:30
- 8:30 p.m.
Chapter 6: Mark
ets:
segmentation,
targeting and
positioning
Chapter 4 Tutorial case2 of 6 available
Consumer behavior:
Please refer to Changes in Consumption video case
on Blackboard and answer questions Q1, Q2 and Q3
6. 15/04/13 Chapter 7:
Product
Chapter 6 Tutorial case 3 if 6 available
Markets: segmentation, targeting
and positioning:
Please refer to Mercedes-Benz (3 video commercials) case
on Blackboard and answer questions Q1, Q2 and Q3
Marketing Report: Situation Analysis/Target Market
Identification submitted online under the Assessment
tab in Blackboard before 5:00 pm on 19/04/13 Friday
to avoid late penalties.
NOTE: For those NON-Bentley locations that submit hardcopies
in addition to the online submission, late penalties apply only
to the online submission in Blackboard.
Clicking on the Assessment tab
in Blackboard will automatically open the Turnitin
window where the student will submit the assessment.

22/04/13 TUITION FREE WEEK - NO LECTURE AND NO TUTORIAL

Moderation samples from tutors to UC/T&L Administrator by Monday 29/04/13 5:00 pm
10 days to mark
7. 29/04/13 Chapter 8: Price Chapter 7 Tutorial case 4 of 6 available
Product: Please refer toProduct
case on Blackboard and answer questions
Q1, Q2 and Q3
8. 06/05/13 Chapter 9:
Promotion
Debate 1 + Submision of Summary & Peer Evaluation:
In tutorial
9. 13/05/13 Chapter 10:
Distribution
(place)
Debate 2 +Submission of Summary & Peer Evaluation:
In tutorial
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School of Marketing
10850 Marketing 100
Bentley Campus
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10. 20/05/13 Chapter 11:
Services
marketing
Chapter 10 Tutorial case 5 of 6 available
Distribution (place): Please refer
to Tesco video case
on Blackboard and answer questions
Q1, Q2 and Q3
11. 27/05/13 Chapter 12:
Electronic
marketing
Chapter 11 Tutorial case 6 of 6 available
Services marketing: Please refer to
Services marketing-in-practice case on Blackboard
and answer questions Q1, Q2 and Q3
12. 03/06/13 Overview of
Marketing 100
and Review for
Exam
Review for Exam
10/06/13 Study Week
17/06/13 Examination Week 1
24/06/13 Examination Week 2
Semester 1 Results Publication Wednesday17 July 2013