Professional Documents
Culture Documents
ENVIRONMENTAL COMMITMENT:
AN EVALUATION OF ONTARIO’S
ACCOMMODATION
INDUSTRY
Charles Cheng
Tony Ho
Silvia Lau
Paul Yi
GROUP RESEARCH REPORT
By
Charles Cheng 050472943
Tony Ho 050360403
Silvia Lau 050580984
Paul Yi 042842054
Sec. 011
Submitted
To
Dr. Sonya Graci
School of Hospitality and Tourism Management
in partial fulfillment of the requirements
for
HTR 841 Research & Data Analysis
Ryerson University
Executive Summary
in Ontario. This study was conducted with the assistance of members of the Ontario
Accommodation Association.
The primary data used for this study was collected through the use of an online
questionnaire tool, specifically, SurveyMonkey. Using SurveyMonkey, the researchers were able
to gather a total of 138 completed questionnaires from small and medium-sized accommodation
facilities in Ontario; which resulted in a response rate of 27% (138 completed questionnaires out
of 507 sent).
The primary data shows that the small and medium-sized properties are relatively
rating (60-79.9% of all practices listed in the questionnaire). Fifteen-percent of the properties
received a commitment rating of Level 5 (the highest rating). While no properties were assigned
a rating level of 1, 2% received a rating of Level 2 and 20% of the properties were given a rating
of Level 3. Although many properties received a relatively high rating, very few have plans to
implement additional environmentally-friendly practices in the future; 43% have plans to further
The owners/operators of small and medium-sized properties (42%) indicated that the
most frequently faced barrier they encountered when implementing sustainable practices was the
lack of resources (e.g. time, money, and space). Other barriers that were mentioned included:
i
Through the researchers’ findings, it was determined that the small and medium-sized
properties in Ontario demonstrate a high level of concern toward energy conservation, waste
reduction and water conservation. The top three practices implemented by over 95% of the
properties are related to energy conservation. These practices include the use of energy efficient
light and turning off appliances/electronics/lighting when they are not in use. The second highest
level of commitment is towards waste reduction by approximately 80% of the properties, which
include practices such as recycling paper, glass and cans. This study also indicated that the small
and medium-sized properties in Ontario are highly committed towards water conservation by
implementing practices such as installing low-flow showerheads and offering a linen reuse
program.
Recommendations were made on the basis of the findings of this study to help further
recommendations that were suggested are: making information more readily available, creating
awareness of the various incentives available, streamlining operations, providing education and
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TABLE OF CONTENTS
EXECUTIVE SUMMARY i
TABLE OF CONTENTS iii
LIST OF TABLES vii
LIST OF FIGURES viii
1.0 INTRODUCTION 1
1.1 Purpose and Objectives 2
1.2 Importance of Study 3
2.0 LITERATURE REVIEW 5
2.1 Sustainability and Tourism 5
2.1.1 Sustainable Tourism 8
2.1.1.1 Environmental Sustainability 9
2.2 Impacts of the Accommodation Industry 9
2.3 Benefits of Environmentally Sustainable Practices 12
2.3.1 Financial Benefits 13
2.3.1.1 Financial Savings 13
2.3.1.2 Financial Gain 13
2.3.2 Competitive Advantage 14
2.3.3 Labour Productivity 15
2.3.4 Guest Loyalty 16
2.4 Barriers to Implementing Environmentally Sustainable Practices 16
2.4.1 Age of Facility 17
2.4.2 Size Facility 18
2.4.3 Location of Facility 18
2.4.4 Lack of Knowledge and Awareness 19
2.4.5 Lack of Resources 20
2.4.5.1 Financial Resources 21
2.4.5.2 Human Resources 21
2.4.5.3 Time 22
2.4.5.4 Information 22
2.5 Incentives 23
2.6 Influential Factors 23
2.6.1 Social Responsibility 24
2.6.2 Stakeholder Influence 24
2.6.2.1 Employee Influence 24
2.6.2.2 Governmental Pressure 25
2.6.2.3 Pressure from Customers 26
2.7 Environmentally Sustainable Practices and the Accommodation Industry 26
2.7.1 Energy Conservation 27
2.7.1.1 Energy Efficient Products 28
2.7.1.2 Renewable Energy 29
2.7.2 Water Conservation 29
2.7.2.1 Low-Flow Showerheads and Toilets 30
2.7.3 Waste Management 30
2.7.3.1 Recycling and Reusing 31
2.7.3.2 Composting 32
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2.7.4 Green Purchasing 32
2.7.5 Air Quality 33
2.8 Conclusion 33
3.0 METHODOLOGY 35
3.1 Purpose and Objectives 35
3.2 Research Methods 36
3.3 Research Stages 37
3.3.1 Stage One: Literature Review 37
3.3.2 Stage Two: Developing and Pre-Testing the Questionnaire 37
3.3.2.1 Developing the Questionnaire 38
3.3.2.2 Pre-Testing the Questionnaire 39
3.3.3 Stage Three: Primary Data Collection 40
3.3.4 Stage Four: Data Analysis 41
3.3.5 Stage Five: Recommendations and Conclusion 45
3.4 Limitations 45
3.4.1 Time Constraints 46
3.4.2 Questionnaire Quality 46
3.4.3 Unavailability of Contact Information 47
3.4.4 Lack of Concern for Environmental Sustainability 47
3.4.5 Technological Barriers 48
3.4.6 Evaluation of Commitment towards Environmental Sustainability 49
3.4.7 Other Barriers 49
3.5 Conclusion 50
4.0 REPORT FINDINGS 51
4.1 Frequencies and Central Tendencies 51
4.1.1 Descriptive Information 52
4.1.1.1 Location of Properties 52
4.1.1.2 Age of Property 53
4.1.1.3 Number of Rooms 54
4.1.1.4 Number of Employees 54
4.1.1.5 Annual Average Daily Room Rate 55
4.1.1.6 Education Level 56
4.1.1.7 Target Market 57
4.1.1.8 Property Features 57
4.1.2 Tourism and Sustainability 58
4.1.2.1 Level of Negative Environmental Impact 58
4.1.2.2 Level of Sustainable Tourism Development Knowledge 59
4.1.3 Environmental Initiatives 59
4.1.3.1 Organization 60
4.1.3.2 Environmental Awareness 60
4.1.3.3 Energy 61
4.1.3.4 Water 61
4.1.3.5 Waste Reduction 62
4.1.3.6 Waste Disposal 62
4.1.3.7 Air 63
4.1.3.8 Local Environment 64
4.1.3.9 New Practices Planned for Future 64
4.1.3.10 Reasons for Implementing Environmental Practices 65
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4.1.4 Benefits 66
4.1.5 Barriers 67
4.1.6 Incentives 68
4.2 Cross Tabulation 69
4.2.1 Recycling by Regions 69
4.2.2 Regions by Composting Food Waste 72
4.2.3 Regions by Purchasing Environmentally-Friendly Products 73
4.2.4 Numbers of Rooms by Disposable Items 75
4.2.5 Food Outlet(s)/Kitchen by Recycling Cooking Oil 76
4.2.6 Level of Education by Commitment Level 77
4.2.7 Regions by Commitment Level 79
4.2.8 Age of Properties by Commitment Level 80
4.2.9 Number of Rooms by Commitment Level 81
4.2.10 Target Markets by Commitment Level 82
4.3 Conclusion 83
5.0 DISCUSSION AND ANALYSIS 84
5.1 Regions and Recycling 84
5.2 Regions and Composting Food Waste 85
5.3 Regions and Purchasing Environmentally-Friendly Products 87
5.4 Knowledge of Environmental Sustainability 88
5.5 Commitment toward Environmental Sustainability 89
5.5.1Regions and Commitment Level 90
5.5.2Target Market and Commitment Level 91
5.5.3Environmental Certification and Commitment Level 92
5.5.4 Level of Education and Commitment Level 92
5.5.5 Planned Practices and Commitment Level 93
5.6 Common Practices Implemented 93
5.7 Uncertain Barriers 95
5.8 Conclusion 96
6.0 RECOMMENDATIONS 97
6.1 Availability of Information 97
6.2 Incentives Awareness 98
6.3 Streamline Operations 99
6.4 Education and Training 100
6.5 Motivating Regulations 100
7.0 CONCLUSION 102
REFERENCES 105
APPENDICES 113
Appendix A: Initial Email Message 113
Appendix B: Survey Email Message 114
Appendix C: Reminder Email Messages 115
Appendix D: Questionnaire 116
Appendix E: Other Target Markets 126
Appendix F: Other Property Features 127
Appendix G: Environmental Certifications Held by Properties 128
Appendix H: Other Initiatives Planned for Future 129
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Appendix I: Other Reasons for Implementing Environmental Practices 130
Appendix J: Other Benefits 131
Appendix K: Other Barriers 132
Appendix L: Other Incentives 133
Appendix M: Respondent Number by Practices Implemented 134
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LIST OF TABLES
vii
LIST OF FIGURES
viii
1.0 INTRODUCTION
The tourism industry is one of the largest and fastest growing industries in the world,
having both positive and negative impacts on people’s lives and on the environment (WTTC,
2007; UNWTO, 2008; UNEP, 2008a). From 1950 to 2007, international tourist arrivals grew
from 25 million to 903 million. By 2020, international arrivals are expected to reach 1.6 billion
(UNWTO, 2008). This illustrates the continuous rapid growth of the tourism industry. This also
shows that it is an attractive industry and form of development for regions around the world due
to it being a profitable investment in many cases (Graci, 2008). The tourism industry accounted
for 9.9% of the global GDP and contributed 238 million jobs in 2008. By 2018, the tourism
industry is expected to represent 10.5% of the global GDP and provide 58 million new
employment opportunities (WTTC, 2008). The growth of the tourism industry demonstrates that
The development and long term success of the tourism industry requires constant
availability of natural and cultural resources (Butler, 1993; Butler, 1998; Bohdanowicz, 2005;
Murphy & Price, 2005). It consumes such resources as water, energy, and land with the
commoditization of cultural practices and traditions (UNEP, 2008b; UNEP, 2008c). As a highly
resource intensive and sizable industry, tourism will leave a substantial ecological footprint
(Butler, 1998; Johnson, 2003; Bohdanowicz, 2005; Murphy & Price, 2005). Due to the
significant impact the tourism industry has on the economy, socio-culture and environment,
there is a great need to implement best practices to ensure a sustainable growth (Hunter, 2002;
Murphy & Price, 2005; Dodds, 2007; Graci, 2008). For it to move towards sustainability, these
practices must be adopted by all sectors of the industry with emphasis placed on the
accommodation sector (Álvarez Gil, Burgos Jiménez & Céspedes Lorente, 2001; Pryce, 2001).
1
This introduction section provides a brief overview of the ever-increasing need to steer
the tourism industry towards sustainability. The purpose and objectives of the research study are
also introduced. As there have been many previous studies conducted on a similar topic area, the
importance of the study is explained in detail. Section 2.0, the Literature Review, is a discussion
of the literature reviewed by the researchers that relates to the topic of environmental
section. The impacts of the accommodation industry are also discussed in detail along with
the specific research methods applied and the different research stages proceeded through. The
limitations encountered throughout the study are also disclosed. Section 4.0 reports the findings
from the study while section 5.0 provides a discussion of the key findings. Section 6.0 lists the
recommendations for the accommodation industry based on the major findings. Finally, section
environmental measures and policies. The main focus is on the small and medium-sized lodging
properties in Ontario. This study was completed with the assistance from the members of the
Ontario Accommodation Association (OAA). To satisfy the purpose of this study, the
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1. To review literature to identify and consolidate the knowledge of environmental
sustainability, common practices implemented, benefits, barriers, and incentives.
3. To identify the benefits and barriers to implementing sustainable practices in the Ontario
accommodation industry.
The results will help the governing bodies of the industry and the managing bodies of the
accommodation facilities to formulate measures and policies to better improve the industry’s
environmental sustainability.
The concept of sustainable tourism has been discussed and studied extensively, yet many
of these discussions and studies only touch upon the theoretical aspects of sustainable
development in tourism. As the need for sustainable development becomes more apparent, the
discussions and studies must provide insight into the formulation of practical solutions (Page,
2002; Liu, 2003). Since tourism has the potential to provide great economical benefits, countries
often begin developing tourism without considering its negative impacts. The growth of the
tourism industry around the world has caused concern of the increasing consumption of
infrastructures, such as hotels, are becoming more resource intensive as the number of travellers
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essential and dynamic component of the tourism industry (Álvarez Gil et al., 2001), with
accommodation being one of the two main activities within the industry, the other being
transportation (WTTC, IFTO, IH&RA & ICCL, 2002). Although these properties do not usually
have considerable negative impacts on the environment nor are they highly resource intensive
individually, collectively, they have a great detrimental impact on the environment and global
According to Berry and Ladkin (1997), small and medium-sized properties account for a
large share of the accommodation industry; their combined influence on a destination can be
greater than that of larger properties (Tzschentke, Kirk & Lynch, 2008). The OAA, for example,
contributed over $263 million to Ontario’s GDP in 2005 with only 901 members (Joppe, Choi &
Kim, 2007). Assuming that in 2006 the OAA members contributed the same amount to
Ontario’s GDP, it would account for nearly 10% of Ontario’s accommodation industry’s
contribution towards the province’s GDP (Joppe, Choi & Kim, 2007; Ministry of Agriculture
Furthermore, to the best of the researchers’ knowledge, studies have previously been
however, none has been done on the province as a whole. Most of the studies on the
accommodation industry have mainly focused on large lodging properties, as opposed to small
and medium-sized properties (Bohdanowicz, 2005; Graci, 2008). Therefore, this study was
the small and medium-sized properties in Ontario’s accommodation industry, more specifically,
4
2.0 LITERATURE REVIEW
In this section, the researchers will review tourism and business literature to identify and
the benefits, barriers and incentives to the implementation of sustainable practices in the
accommodation industry.
sustainability. The majority of the literature is environmental studies that were conducted on the
accommodation industry in Europe and Australasia. Studies from North America and Asia were
also reviewed. Although this research paper is being done on the accommodation industry in
North America, particularly on the small and medium-sized properties in Ontario, studies from
Europe and Australasia were examined because cultures in these two regions are similar to that
of North America (Hall, 1976; Hall, 1984; Hofstede, 1991). Studies from Asia were also
This literature review begins with a general discussion of sustainability in the context of
benefits, barriers and incentives to the implementation of sustainable practices will also be
discussed along with the current environmental initiatives adopted by the industry. A number of
In the early days of mass tourism, tourism was considered an ideal channel for
investment and development (Sharpley, 2002). Not only was tourism seen as an
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manufacturing, mining, logging and intensive agri-business” (Lane, 1994, p.19), but also as a
valuable economic contributor (Lane, 1994). However, as tourism changes and evolves over
time, the activities engaged in, the people engaging in them, the destination where the activities
take place and the time at which they take place are all changing constantly (Butler, 1993).
According to Butler (1993), as tourism evolves, the impacts it has on a destination and the
environment will follow suit. With the rapid growth of the tourism industry, the mass
consumption of resources may lead the industry to a point where it can no longer be self-
sustainable. The resources may begin to deteriorate and lose their capability of renewing
themselves. This amount of resource consumption may also cause a greater level of land
degradation. Tourists may cease to travel to a destination when the resource has declined to a
certain level (Butler, 1993). This uncontrolled tourism development also poses threats to the
physical landscape by way of alterations and places enormous pressure on a destination, leading
Despite the economic benefits of tourism, there are negative consequences associated
with it as well. Leakage is the main negative economic impact of tourism (UNEP, 2008d). It is
the amount of tourist expenditure that goes to foreign airlines, hotels or other foreign companies.
This happens through import leakage (when visitors demand goods that cannot be supplied by
the host nation) and export leakage (when overseas investors who finance the resorts, hotels and
other foreign tourism companies take their profits back to their country of origin) (UNEP,
2008d). According to the United Nations Conference on Trade and Development, import leakage
for developing regions can amount to 40-50% of their gross tourism income for small economies
and 10-20% for large and “diversified economies” (UNEP, 2008d). Other negative economic
impacts include high infrastructure cost for tourism development, increase in prices for basic
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goods and services due to increasing demand, economic dependence of the local community on
developed in an area (Cohen, 1988; UNEP, 2008c). This can be seen through “staged
authenticity” (MacCannell, 1973, p. 595), where cultural expressions and shows are performed to
meet the tastes of tourists, even though they may not reflect the true culture (MacCannell, 1973;
Cohen, 1988). Local products are produced and designed to bring them more in line with new
tourist tastes. This all leads to the cultural erosion of a particular community (Cohen, 1988;
UNEP, 2008c). Cultural clashes also occur when visitors do not respect the pattern and lifestyle
of the local community and instead act in ways that are considered inappropriate in the local
culture. Cultural adaptation, resource use conflicts and ethical problems (e.g. crime generation
Swarbrooke (1999) has claimed that the impacts tourism will have is ultimately
determined by the constant change of tourists’ preferences, desires and activities. A sustainable
changing needs and wants. To propel the industry towards sustainability, businesses must
development of tourism (Butler, 1993; Butler, 1998; Graci, 2004; Bohdanowicz, 2005; Murphy
sustainable development must exist (Liu, 2003). There have been many attempts to define
sustainability in tourism; however, very few incorporate a holistic view of its development
(Godfrey, 1998; Hunter, 2002) that includes the economic, socio-cultural and environmental
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aspects (UNEP, 2008a). The most comprehensive definition that takes into consideration all
three facets is penned by Richard Butler (1993). Butler defines sustainable development in the
This definition is more usable for organizations that look to implement sustainability into
sustainability in tourism planning and development rather than a very theoretical definition that
It is from Butler’s (1993) definition of sustainable development that a modern and widely
1. Make optimal use of environmental resources that constitute a key element in tourism
development, maintaining essential ecological processes and helping to conserve natural
heritage and biodiversity.
2. Respect the socio-cultural authenticity of host communities, conserve their built and
living cultural heritage and traditional values, and contribute to inter-cultural
understanding and tolerance.
For the purpose of this study, the researchers have decided to use the term ‘environmental
maintain the qualities that are valued in the physical environment” (Commissioner for
• “Human life;
• the capabilities that the natural environment has to maintain the living conditions for people and
other species (e.g. clean water and air, a suitable climate);
• the aspects of the environment that produce renewable resources such as water, timber, fish, solar
energy;
• the functioning of society, despite non-renewable resource depletion; and
• the quality of life for all people, the liveability and beauty of the environment” (Commissioner for
Environmental Sustainability, 2006).
‘Environmental sustainability’ is being used throughout the study because the researchers
believe it is a more formal term than its alternatives such as “green” and “eco-”. In addition, the
The growth of the tourism industry around the world is apparent as the number of tourists
is expected to reach 1.6 billion by the year 2020 (UNWTO, 2008). As the number of travellers
continues to increase, the stress placed upon the environment also increases due to the
Bohdanowicz, 2005). The accommodation sector consists of different “sleeping facilities” such
as hotels, motels, resorts, guesthouses and campgrounds (Theobald, 2005, p. 22; Holloway,
9
1998, p. 143). Individually, these properties do not usually have significant negative impacts on
detrimental impact on the environment and global resources is of a great magnitude (Álvarez Gil
et al., 2001). As small and medium-sized properties constitute a large proportion of the
accommodation industry (Berry & Ladkin, 1997), their collective influence can be greater than
carbon dioxide (CO2) per bed per night” (Gössling, Peeters, Ceron, Dubois, Patterson &
Richardson, 2005, p. 420). The accommodation sector is the third highest contributor of carbon
operation that never rests (Gössling, 2002; Bohdanowicz, 2005; Gössling et al., 2005). “Hotels
use generally more energy per visitor [than local residents], as they have energy intense facilities,
such as bars, restaurants, and pools, and more spacious rooms” (Gössling, 2002, p. 291). The
average energy consumption in hotels is 130 megajoules (MJ) per bed per night (Gössling, 2002,
p. 291), which is the equivalent of a 10 ton truck travelling at 600 miles per hour. Becken,
Frampton and Simmons (2001) found the average energy consumption by guests each night for
Bed and Breakfasts, Motels and Hostels totals 181 MJ. This finding supports the supposition of
Tzschentke, Kirk and Lynch (2008) that small and medium-sized properties together can have
According to the 2001 Climate Change Assessment Report from the Intergovernmental
Panel on Climate Change (IPCC), the 1990s was the warmest decade, with 1998 being the
warmest year (Greenhotelier, 2006c). Since the 20th century, the global climate has been
increasing annually, causing a ‘warmer world’, now seen as global warming. As the world
10
becomes increasingly aware of the effect carbon dioxide has in relation to global warming, many
people are looking for a solution to reduce the amount of global carbon dioxide emissions
(Greenhotelier, 2006c).
Tourists and residents alike require a clean and dependable supply of water for survival
and activities such as drinking, cooking and cleansing. However, water is integral to the
amenities usually expected by tourists, such as swimming pools, landscaped gardens and golf
courses, as well as being essential to support industries, such as agriculture, that supply the
tourism industry (Pigram, 1995). Thus, tourists demand more water than local residents on a per
capita basis (Essex, Kent & Newnham, 2004). It has been estimated by Salem (1995) that 15,000
cubic metres of water would typically supply 100 rural farmers for three years and 100 urban
families for two years, yet only supply 100 luxury hotel guests for less than two months (Holden,
2000). In dryer regions, tourists’ water consumption can amass to 440 litres a day per tourist,
which is almost double the average amount of water used by residents in Spain (UNEP, 2008b).
One estimate suggests that on average, a hotel generates approximately one kilogram of
waste per guest per night of which at least thirty per cent can be sorted for reuse and recycling
(Bohdanowicz, 2005; Greenhotelier, 2007). The waste each property creates through activities
and services such as administration, technical services, restaurant/bar, kitchen, room use,
laundry, purchasing, and renovation all contribute substantially to the world’s waste problem
As part of the tourism industry, lodging facilities, too, have tremendous impacts on the
socio-cultural and economic environments in host communities. These impacts parallel those that
the tourism industry has and include import and export leakages, changes in the local economic
11
and employment dispositions, cultural clashes, and cultural adaptation (UNEP, 2008c; UNEP,
2008d).
within the accommodation industry as the need to reduce the negative impacts the tourism
industry has on the environment becomes more apparent. Sustainable practices can be of great
assistance to the small and medium-sized properties. It can result in significant cost savings,
customer loyalty, investor interest, help meet government regulations, and encourage employee
involvement (Pryce, 2001; Whitehouse, Rider, Speir & Thompson, 2005). In addition, hotels
would be able to gain a competitive advantage within their industry, as being environmentally-
friendly appeals to the market where consumers value a more sustainable environment
(Tzschentke et al., 2004; Chan, Chu, Ho & Tse, 2007). Tourists are also more likely to purchase
conducted by Ryerson University found that out of 500 respondents, 42% were likely to
purchase ‘environmental products’ in the future, 92% were likely to purchase ‘responsible travel
services’ and 93% for ‘green travel products’ (Chan et al., 2007). This section outlines the
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2.3.1 Financial Benefits
Hotel operators who have followed through with the implementations of environmentally
sustainable practices within their properties were able to realize financial savings through
practices such as water and energy conservation. Not only do hotel operators benefit from
financial savings, they can also realize financial gain (Pryce, 2001).
financial savings through the efficient use of resources (Middleton & Hawkins, 1998;
Bohdanowicz, Churie-Kallhauge & Martinac, 2001). Scandic Hotels, which used to be Hilton’s
European franchise brand, has made sustainability a part of their corporate policy. With
sustainability encompassed in the operations, construction and design, the hotel chain has been
able to reduce energy consumption by 24%, water consumption by 13% and waste production by
40%. The efficient use of resources has allowed Scandic Hotels to financially benefit from
savings of more than 7.6 million Euros since 2003 (Bader, 2005).
sustainable practices will not only save on costs but generate profits (Bohdanowicz et al., 2001).
Álvarez Gil et al., (2001) stated that there is a positive correlation between the success of an
that are proactive in implementing sustainable practices can improve in their “occupancy rate per
13
room, GOP, GOPPAR per day, competitive performance and stakeholder satisfaction” (Molina-
Azorín et al., 2009, p. 519). Although implementing environmentally sustainable practices can
lead to positive impacts on a property’s financial performance, Álvarez Gil et al. (2001) found
this correlation to be weak as the amount of return on investment depends on the type and extent
of practices the property implements; that is, the higher the investment, the higher the financial
profit generation, it can help reduce the risk of potential law suits against the organization or
reduce the penalty of an accidental misconduct. For example, a property may be fined for
improper treatment of waste (Whitehouse et al., 2005). “…in Nova Scotia a judge dismissed a
case against a pulp and paper mill for a small oil spill because the company had an
environmental management system [EMS] in place that addressed spill issues. The judge cited
the company’s due diligence, stating ‘the supervisor who found the leak knew the equipment,
what to do to stop the leak and did so immediately. He had been instructed on what to do in the
event of any oil spill and he did that.’ R. v. Stora Forest Industries Ltd., [1993] N.S.J. No. 330
(N.S. Prov. Ct. Jun 23, 1993)” (Whitehouse et al., 2005, p.12).
(Graci, 2004; Tzschentke et al., 2004; Chan et al., 2007). Properties are also able to gain a
competitive advantage through awards and recognitions for their successful implementation of
environmental programs. Such awards and recognitions can help improve a hotel’s public image
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and increase the success of its marketing campaigns (Middleton & Hawkins, 1998). Lodging
facilities such as Fairmont Hotels & Resorts are recognized and rewarded for reaching a level of
commitment with environmental management systems (Fairmont Hotel & Resorts, 2008;
Greenhotelier, 2006a). With efforts to reduce energy consumption and waste production, the
Stanford Hong Kong hotel the 2005 Eco-Hotel Champion Award. Scandic Hotels also received
recognition for their sustainable efforts in 2002. They received the IH&RA (International Hotel
& Restaurant Association) Environmental Award for the introduction of the 95% biodegradable
Studies have shown that environmental efficiency could lead to higher labour
productivity in an organization. Mazzanti and Zoboli (2009) found in a study that there is a
efficiency)” (Mazzanti & Zoboli, 2009, p. 1190). Porter and van der Linde (1995) indicated that
Resource inefficiencies can take form of “incomplete material utilization and poor process
controls, which result in unnecessary waste…” (Porter & van der Linde, 1995, p.
as one with better air quality (Bohdanowicz et al., 2001). An organization can attain benefits by
involving employees in the sustainable practices planning and the implementing process. Their
involvement can contribute to the overall workplace morale. The increase in morale can help
15
motivate employees to become more productive in the workplace (Perron, 2005; Whitehouse et
al., 2005).
With the growing number of consumers who are concerned about the environment and
sustainability will be sought after (Bohdanowicz et al., 2001). Properties that can implement
sustainable practices satisfying the needs of this market will be able to gain loyalty from the
clients in this market. The protection of the physical, cultural and natural environment could help
attract new customers while retaining existing ones (Hillary, 2004; Lane 2007).
The tourism industry relies heavily on the natural resources available in the environment.
This reliance of the industry strains the ecosystem and has significant negative impacts on tourist
destinations (Williams, 1998; Collins, 1999). A large amount of resources is being exhausted by
accommodation facilities through the services that they provide to their guests.
During the Rio’s Earth Summit of 1992, there was a strong acknowledgement for
environmental management among hotels within the industry after the action plan for sustainable
development, Agenda 21, was adopted. Following the summit, recognition of the importance for
environmental sustainability grew worldwide to hotels through the efforts of various associations
(Chan & Lam, 2003). Yet with the motivations and positive attitudes towards implementing an
environmental management system (EMS) within the accommodation industry, there are still
16
barriers that impede the implementation process of environmentally sustainable practices
There are various barriers impeding the implementation of EMS in hotel properties. In his
study, Chan (2008) has determined four impeding factors – “implementation and maintenance
costs, lack of professional advice, lack of knowledge and skills, and lack of resources” (p. 192-
194) – causing a lack of actions being taken by hotels. Similarly, the major barriers Graci (2008)
found in her study in Sanya, China are comparable to those of Chan’s (2008). This section
reviews the following barriers: Age, size, location of facility, lack of knowledge and awareness,
There is a negative correlation between the age of a facility and the number of practices
that the facility implements; old facilities will generally implement less sustainable practices than
their newer competitors. The environmental programs in old facilities tend to be less extensive as
well (Álvarez Gil et al., 2001). This may be the result of technical and political barriers within
the organization. Many of the environmentally sustainable practices require modern technology
where older properties may face difficulties in the installation process. Major renovations may be
needed which could force properties to close off parts of or the whole building for a period of
time. In addition, the organization may be unwilling to implement and commit to the
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2.4.2 Size of Facility
It has been argued that the size of a property can be an indication of the willingness and
commitment of a lodging property to integrating sustainability within its operation. This is due to
the fact that a large property has a greater impact on the environment than a small property
(Álvarez Gil et al., 2001) when compared individually. Although, McNamara and Gibson (2008)
and Middleton and Hawkins (1994) agree that large facilities do tend to implement more
sustainable practices into their operation. Álvarez Gil et al. (2001) also argue that large
properties that implement more sustainable practices are “sun-and-sand” properties (p. 464). This
argument is partly supported by Rivera (2002) who suggests that large hotels in main city centres
contribute less to sustainable development. This is due to the high expenses the properties will
incur should they commit to any standards and they believe the idea of sustainability is irrelevant
since their clientele is corporate travellers. Furthermore, small and medium-sized enterprises
tend to stray away from environmental management – they fail to establish any written
The location of the accommodation facility may pose as a significant barrier to the
two hotel facilities in Toronto, Canada identified location as a major barrier since the resources
available in rural areas differ from those in urban areas. For example, the lack of space,
technology and infrastructure prevents certain practices from being implemented (Berry &
Ladkin, 1997; Graci, 2004; Hoford, MacDonald, Shain & Tan, 2008). According to Berry and
18
Ladkin (1997), in rural areas and small towns, there is a deficiency in infrastructures that is
needed for implementing certain sustainable practices. For example, recycling in rural areas
becomes problematic when the infrastructure to support this is not available (Graci, 2004;
Hoford et al., 2008; Tzschentke et al., 2008). However, composting can be done by facilities in
rural areas due to the greater availability of space (Graci, 2004). Although space is available for
composting, other factors may prevent this to be implemented successfully. Hoford et al. (2008)
found in their study on the environmental commitment of bed and breakfasts in British
Columbia, Canada that composting food waste proves to be a problem for properties in rural
One strong barrier is the lack of awareness in regards to sustainability and what it could
offer. The low implementation rate of sustainable practices for small and medium-sized lodging
facilities is caused by their failure to recognize what benefits it could boast (Hillary, 1995;
Holland & Gibbon, 1997; Blackburn & Revell, 2005). This lack of awareness of the benefits
available has hindered the integration of sustainability for many properties. Tzschentke et al.,
(2008) also suggests that an inability to identify the financial benefits of sustainability will result
There is also an issue of the small business owners/managers’ inability to recognize their
own environmental damages. These business operators assumed that environmental damages
were only caused by tourists. They believe that small organizations have insignificant impacts on
the environment (Berry & Ladkin, 1997; Vernon, 2000). This lack of acknowledgement may be
19
an impediment to the owners/operators of accommodation facilities’ willingness to acquire
knowledge on the concept of sustainability (Berry & Ladkin, 1997; Vernon, 2000)
complicated and unattainable (Whitehouse et al., 2005). There is also the belief that
sustainability is not important to the business or able of contributing to the bottom line
(Whitehouse et al., 2005). These different perceptions and views can interfere with an owner’s
decision to implement sustainable practices within their lodging facilities (Perron, 2005).
operations. In a study conducted by Horobin and Long (1996), 80% of the respondents strongly
agreed with the principles of sustainability; however, they were uncertain of the ways to
approach sustainable development. This lack of knowledge is caused by the lack of awareness of
national and international associations that provide guidelines, offer advices, and award
certifications (Bohdanowicz, 2008). Likewise, Schaper (2002) notes that many operators of small
businesses understand the importance of sustainability and want to contribute to it; however, due
implement environmentally sustainable practices (Berry & Ladkin, 1997; Graci, 2004; Chan,
2008), especially with the small and medium-sized properties (Berry & Ladkin, 1997). As noted
by Graci (2004), “without the required resources, many environmental [practices] are not
20
implemented” (Graci, 2004, p. 18). Resources needed to implement sustainable practices include
Financial resources are required in all aspects of an environmental program, and it is one
of the leading barriers identified by many small and medium-sized firms (Graci, 2004; Perron,
2005). While businesses realize the benefits of sustainable practices, many are concerned with
the cost associated with the implementation of the practices (Bohdanowicz et al., 2001;
Whitehouse et al., 2005) as well as the “operational management costs after implementation”
(Whitehouse et al., 2005, p. 17). Accommodation facilities are aware of the premium associated
with environmentally-friendly products which hinders their decision to purchase such products
(Tzschentke et al., 2008). Tzschentke et al. (2008) have indicated in their study that the return on
investment from good environmental practices may take years, in which case, small and
lack of human resources. This is especially true with small and medium-sized facilities (Perron,
2005). The lack of sufficient employees to carry out sustainable practices, along with their lack
of knowledge and skills required becomes an apparent barrier (Perron, 2005). Employees were
Environmentally sustainable practices may not be part of the daily operations of the facility, as
“few employees are keen on undertaking extra work” (Graci, 2004, p. 18).
21
2.4.5.3 Time
facilities (Horobin & Long, 1996; Graci, 2004; Perron, 2005). A study conducted by Horobin
and Long (1996) on fifty-four small firms and their level of awareness on sustainable tourism
found that 76% of the respondents are ready to accept that their line of business has an impact on
the environment. Although they agree that they have a responsibility to protect the environment,
they lack the time and motivation to act on this accord (Horobin & Ladkin, 1996). Training is
required for employees to carryout sustainable practices in the workplace and to recognize the
growing need for sustainability; this process is time consuming, especially for small and
2.4.5.4 Information
Studies have revealed that small and medium-sized enterprises have trouble in finding
relevant environmental information for their business (Merritt, 1998; Tilley, 1999). Specifically,
a lack of information offered to small and medium-sized accommodation properties has become
operations (Perron, 2005). In Horobin and Long’s study on small firms and their level of
awareness on sustainable tourism (1996), over half the firms had no information regarding
sustainable practices and made no attempt to gather any. In order to improve this situation,
Perron (2005) also suggests that methods of communication and information transfer needs to be
22
2.5 Incentives
There are many incentives to motivate small and medium-sized facilities to implement
environmentally sustainable practices, but one of the more common sources of motivation comes
from the economic benefits that are generated with a successful adoption of sustainable practices
(Middleton & Hawkins, 1998; Graci, 2004). The financial benefits that can be realized has been
deemed as one of the more crucial incentives as many organizations are always concerned about
the costs to implement and maintain environmental management programs (Bohdanowicz et al.,
small and medium-sized firms in the implementation of sustainable practices (Graci, 2004). An
example would be the Refunds and Rebate for Sales Tax offered by the Ontario Ministry of
Revenue. With this program, “the Ministry of Ontario provides incentives for various energy
system installations including the Solar Energy Systems Rebate and the Wind, Micro Hydro-
Electric and Geothermal Energy Systems Rebate for retail sales tax paid on installed energy
systems into residential premises” (Natural Resources Canada, 2009). As well, Natural
Resources Canada offers an ecoEnergy Retrofit program for small and medium-sized businesses,
providing financial support to assist with the implementation of energy saving projects (Natural
adopted not only because of the benefits that can be realized but also due to the influential
factors. Middleton and Hawkins (1998) listed reasons why organizations should be keen on
23
taking measures to develop sustainable tourism, which include “complying with laws, or
costs; conserving assets and resources; meeting association membership criteria; and meeting
customer demands and expectations” (p. 108). This section identifies the principal factors that
sustainable practices was the sense of social responsibility amongst those involved in the
were mostly driven by a “sense of it being the right thing to do” (Pryce, 2001, p. 105). Many
managers feel they have the responsibility to contribute in preserving the environment
(Tzschentke et al., 2004). Having this mindset can also improve the effectiveness of
environmental regulations while mitigating the repulsion thereof (Porter & van der Linde, 1995).
practices in accommodation facilities that range from external, such as government and
customers, to internal, such as employees (Henriques & Sadorsky 1999; Graci, 2004).
Employee plays a pivotal role when it comes to the implementation of the environmental
practices in the facility as their involvement could lead to a success through their support of the
24
practices being adopted (Graci, 2004). Having employees’ involvement could lead to a possible
reduction in deterrence against the move towards environmental sustainability as they would be
more willing to offer up their time to volunteer in environmental activities (Graci, 2004).
environmentally sustainable practices in its daily operations (Rivera, 2002; Graci, 2004).
organizations (Khanna & Anton, 2002; Kassinis & Vafeas, 2002).Government regulations also
play an essential role in the decision making process. Poorly written and communicated
environmental regulations attract discontent and repulsion and damages a firm’s competitiveness
as ‘quick-fixes’ are usually applied. Contrastingly, well written and communicated regulations
competitiveness through increased productivity (Porter & van der Linde, 1995).
Despite the positive correlation found between governmental pressures and the degree of
environmental sustainability in a lodging property (Rivera, 2002; Graci, 2004), the extent of this
Shook, 2006). Le et al. (2006) found that in their study of environmental management in
Vietnamese hotels, governmental pressures only have a minimal influence on a hotel’s decision
to implement sustainable practices. They conclude that governmental pressures are only
25
influential when the government is actively involved in sustainable development and in “a more
established sustainable tourism environment such as Costa Rica” (Le et al., 2006, p. 563).
Customers who are not using resources sparingly have influenced the adoption of
sustainable practices because they were not able to control the energy use of their customers. The
facility used this as motivation to implement sustainable practices to make up for the
shortcoming of the guests (Tzschentke et al., 2004). On the other hand, customers’ demand for
more environmentally sustainable products would also be a form of pressure. Many tourists are
now supporting small and medium-sized operations that are more socially and environmentally
For the tourism industry to move towards sustainability, best practices must be adopted
by all sectors of the industry with emphasis placed on accommodation facilities, which
constitutes a key sector of this industry (Álvarez Gil et al., 2001; Pryce, 2001). The
accommodation industry has become a strong user of energy which raises concerns for the effect
that considerable energy consumption could have on the environment (Chan & Lam, 2003; Lam
& Ng, 1994). Hotels are among some of the tourism facilities that consume excessive water
26
Greenhotelier, 2007) in addition to the water consumption and energy intensive nature of the
industry.
Since small and medium-sized lodging facilities account for a large portion of the lodging
industry (Berry & Ladkin, 1997) and have a profound impact collectively (Tzschentke, Kirk &
Lynch, 2008), these properties must make an effort to help move the industry towards
sustainability. Horobin & Long (1996) found that 75% of small tourism firms have already
implemented initiatives towards sustainability. The most common practices were recycling
(bottles, cans, and papers), reducing energy consumption and informing guests on ways to
protect the local environment. Nearly half of these small businesses made attempts to buy
environmentally-friendly cleaning products and recycled products (Horobin & Long, 1996).
Despite these efforts, major initiatives such as the implementation of environmental management
systems (EMSs) and the formulation of an environmental policy are not taken because of the
lack of resources and knowledge (Horobin & Long, 1996; Berry & Ladkin, 1997; Graci, 2004;
Whitehouse et al., 2005; Bohdanowicz, 2008; Chan, 2008). This section reviews the
Tracking utility bills can help properties monitor the effectiveness of their energy
appliances, lighting and heating/cooling systems, lodging operations can realize cost savings on
their monthly utilities bills. Installing such energy efficient equipments can reduce electric bill by
27
anywhere from 10% to 50% (BnBscape, 2008). Molina-Azorín et al., (2009) found that small
Manufacturers have introduced products that consume less energy. Energy Star labelled
office equipment, home electronics, heating/cooling systems, appliances, and lighting are
government approved products accommodation facilities can purchase to conserve energy. The
percentage of energy saving from using these products ranges from 4% to 75% (U.S.
Many properties have installed Energy Star products (Treasure Mountain Inn, 2009; Briar
Rose Bed & Breakfast, 2009; Highland Lake Inn, 2008). Hoford et al. (2008) found that 45% of
Bed and Breakfast establishments in British Columbia have replaced 50% to 99% of property
lighting with energy efficient bulbs. Michaels (2008) identified the potential monetary saving
from installing, for example, energy efficient lighting is $1 per lamp annually.
Perhaps the best way to conserve energy is to use human-powered equipments. Briar
Rose Bed & Breakfast cut the establishment’s lawn with manual reel mower (Briar Rose Bed &
Breakfast, 2009). According to the U.S. Environmental Protection Agency (2007), gasoline-
powered lawnmowers in the United States cause as much air pollution as 3.5 million new-model
cars. Briar Rose Bed & Breakfast has also encouraged its staff to commute by bicycle or foot;
nearly all of the employees are committed to this since 2004. The property staffs also ride a
bicycle trailer to shop for local grocery (Briar Rose Bed & Breakfast, 2009).
28
2.7.1.2 Renewable Energy
Lodging properties can reduce their amount of greenhouse gas emissions significantly by
sourcing renewable energy (BnBscape, 2008). Properties can harness renewable energy such as
solar energy by installing solar panels. For example, Highland Lake Inn has installed solar panels
that are expected to reduce the property’s carbon dioxide emissions by approximately 10.5 tons
over its 30-year working life (Highland Lake Inn, 2008). In another example, Treasure Mountain
Inn purchases approximately 35% of its electricity from wind power sources (Treasure Mountain
Inn, 2009). Sourcing renewable energy may be expensive; however, government funding
programs are available. For example, Natural Resources Canada offers an ecoEnergy Retrofit
program to provide financial support to small and medium-sized businesses to assist with their
Water conservation is the area where small and medium-sized properties display a great
properly conserve water, all faucets should be inspected for leaks. An average faucet uses 10
litres of water each day; contrastingly, a leaking tap can use almost 130% more water each day
(BnBscape, 2008). Accommodation properties that offer a linen reuse program can help conserve
water as well. According to the American Hotel and Lodging Association, 88% of its member
hotels have a linen or towel reuse program (Johnson, 2008). This program offers hotel guests the
option to reuse towels and bed sheets, providing benefits to the association members including
29
2.7.2.1 Low-Flow Showerheads and Toilets
water” (Hairston & Stribling, 1995, p. 1). According to Hairston and Stribling (1995), installing
low-flow showerheads is the “most effective way” to limit water consumption (p. 1). “A low-
flow showerhead delivers water with just as much force as a standard showerhead, yet it uses
only 2 to 3 gallons per minute” (Hairston & Stribling, 1995, p. 1). A return on investment from
installing low-flow showerheads will be attained within approximately one month (Hairston &
Stribling, 1995).
A standard toilet uses 4 to 6 gallons of water per flush. Low-flow toilets, on the other
hand, use only 3 gallons of water per flush and perform as effectively as the standard-flow toilets
(Hairston & Stribling, 1995, p. 2). Installing low-flow showerheads and toilets are popular
methods Bed and Breakfasts use to conserve water (Hoford et al., 2008). Showerheads, faucets,
toilets, and urinals with automatic sensors can also reduce water consumption by dispensing
water when necessary (Fairmont Hotels and Resorts, 2001). Treasure Mountain Inn, for example,
has installed low-flow showerheads, faucets and toilets. The inn also encourages guests to reuse
their towels, bed sheets and linens. All these helped the property save an estimate of 40,000
The accommodation industry can reduce the amount of waste produced by implementing
and following a waste management system that is modelled around the concepts of reduce, reuse,
and recycle (Greenhotelier, 2004). Large amounts of waste generation by lodging facilities
becomes problematic as the global landfill capacity is diminishing at a rapid rate, causing the
30
cost of waste disposal to become increasingly expensive (Greenhotelier, 2004). With proper
Approximately fifty-four per cent of a hotel’s solid waste (e.g. paper, cardboard, plastics,
glass, and metals) can either be recycled or reused (Alexander, 2002). By recycling and reusing,
the amount of solid waste generated can be greatly reduced and cost savings can be realized
(Alexander, 2002). The Hilton Corporation has implemented a waste management program, the
Recycling Center of Excellence, to reduce the volume of waste sent to the landfills from their
properties. While comparing the waste generation in the same six-week period in 2006 and 2007,
Hilton reduced 24 tonnes of waste sent to the landfills (Greenhotelier, 2007). The Westin San
Francisco Airport Hotel introduced a recycling program that promotes the recycling of 22 tons of
Properties may also reduce the amount of solid waste generation by avoiding the use of
disposable products. Briar Rose Bed & Breakfast offers guests bathing products in larger-sized
bottles that are refilled (Briar Rose Bed & Breakfast, 2009). Briar Rose Bed & Breakfast and
Highland Lake Inn only provide guests with reusable glass or ceramic beverage containers as
opposed to plastic or Styrofoam containers (Briar Rose Bed & Breakfast, 2009; Highland Lake
Inn, 2008).
31
2.7.3.2 Composting
Forty-six per cent of a hotel’s solid waste is food waste (Alexander, 2002). Since all food
waste can be composted, accommodation facilities are increasingly recognizing that composting
is a better alternative to dumping food waste as composted waste can be used as organic
fertilizers (Alexander, 2002; BnBscape, 2008). Briar Rose Bed & Breakfast and Highland Lake
Inn compost all biodegradable wastes and composted food wastes are used as fertilizers for
gardens (Briar Rose Bed & Breakfast, 2009; Highland Lake Inn, 2008).
A lodging facility can help reduce hazardous waste generation by making an effort to
only purchase environmentally-friendly products (Fairmont Hotels and Resorts, 2001). Lodging
facilities can purchase and use biodegradable cleaning products such as baking soda, white
vinegar and lemon juice (BnBscape, 2008). Regular cleaning detergents often contain many
toxic chemicals such as phosphates and disinfectants that are released into the local water supply
when used (Hanna, 2008). Using bio-degradable cleaning products will minimize the amount
harmful substances being released into the local water supply (Hanna, 2008)
Purchasing certified organic produces is another way to help a firm to become more
environmentally sustainable as certified organic foods are grown without the use of pesticides,
synthetic fertilizers or sewage sludge, and have not been genetically modified. Organic farmers
focus on soil improvement and rely on “biological systems to produce high quality food and
reduce environmental impact” (BnBscape, 2008). Properties can also grow their own organic
produce. Briar Rose Bed & Breakfast and Highland Lake Inn have a plot of land dedicated to
32
growing vegetables, fruits and herbs (Briar Rose Bed & Breakfast, 2009; Highland Lake Inn,
2008).
Many lodging properties use cleaning materials, paints and air fresheners that release
toxic chemicals such as volatile organic compounds (VOCs) and chlorofluorocarbons (CFCs)
into the air (BnBscape, 2008). To reduce these harmful pollutants, hoteliers can install reusable
High Efficiency Particulate Air (HEPA) filters and regularly monitor the heating, ventilation, and
air conditioning systems for mold and bacteria as well as obstructions to air flow (BnBscape,
2008).
To improve the indoor air quality, organizations such as Marriott International has
implemented smoke free policies in all of their North American locations (Greenhotelier, 2006b).
2.8 Conclusion
context of tourism has been reviewed along with the benefits, barriers and incentives to the
As the tourism industry continues to grow, the negative impacts it has on the
environment as well as the economy and society will accumulate (Butler, 1993). Therefore, the
need for the industry to move towards sustainability is paramount (Butler, 1993; Butler, 1998;
Bohdanowicz, 2005; Murphy & Price, 2005; Dodds, 2007; Graci, 2008). A fair amount of
initiatives have already been taken by the small and medium-sized properties in the
33
accommodation industry, as reviewed in this section, mainly due to the self-conscience of the
owners and operators. However, many barriers are still preventing them from furthering their
environmental agendas. The incentives and influential factors identified through the in-depth
review of the current literature may serve as motivators for the properties. With the
accommodation sector being one of the main sectors of the tourism industry and small and
medium-sized properties representing a large portion of the accommodation sector (Berry &
Ladkin, 1997), they must be more active with the implementation of environmental management
programs, as their collective influence can be greater than that of larger facilities (Tzschentke et
al., 2008).
34
3.0 METHODOLOGY
The researchers carried out this study through several phases. This section outlines the
sustainability in the Ontario accommodation industry. The specific techniques used to conduct
the research and to analyse the data are discussed in detail. A quantitative research approach was
sustainability.
Small to medium-sized lodging properties in Ontario were the focus of this study. The following
3. To identify the benefits and barriers to implementing sustainable practices in the Ontario
accommodation industry.
35
Small and medium-sized lodging properties were determined by the accommodation
capacity (number of rooms) each establishment holds. The size classification of the
accommodation facilities was based on a study conducted by Camisón (2002); he identified that
small and medium-sized properties hold up to 300 rooms. In this study, it was found that all of
the lodging properties (138) in the Ontario Accommodation Association have fewer than 300
rooms. Therefore, these properties are classified as small and medium-sized lodging facilities in
Ontario.
and case studies on the research topic. It provides an in-depth understanding of the decision
making process. Quantitative research seeks to draw conclusions. It is a descriptive approach that
analyzes data in attempts to draw relationships between variables. Since the limitation of
qualitative research is its lack of defensible data, and the limitations of quantitative research is
the lack of ability to capture the in-depth details of the situation (Sommer & Sommer, 2002), a
multi-method approach is more desirable. However, due to the time constraint imposed, a
quantitative research approach was applied to satisfy the objectives of this study.
commitment of the small and medium-sized lodging facilities in Ontario towards environmental
sustainability. The questionnaire was used as it allowed the researchers to collect a large amount
of data within a short period of time (Sommer & Sommer, 2002). In addition, secondary
tourism industry. These secondary sources also provided a starting point for research and it led
36
the researchers to related studies through citations (Jobber, 1982). By applying both techniques,
This section outlines in detail the stages the researchers followed throughout the study.
One or more of the research objectives was satisfied in each of the stages. The techniques used to
obtain information in this study as well as the process of data analysis are further discussed in the
following stages.
The first stage involved an in-depth review of tourism and business literature. The
practices implemented, and benefits, barriers and incentives to the implementation of sustainable
practices in the accommodation industry. This stage was undertaken prior to the collection of
primary data as it allowed for a general insight into the topic area. Academic journals, books,
This stage consists of two steps: the development of the questionnaire and the pre-testing
of the questionnaire. The purpose of the questionnaire was to collect primary data in regards to
37
accommodation industry. In addition, basic information such as age and size of the properties
were gathered.
The questionnaire was modeled after those from previous studies on environmental
the Tourism Accommodation Industry in Sanya, China by S. Graci (Graci, 2008) and Evaluation
MacDonald, J.P. Shain, and J. Tan (Hoford et al., 2008). The questionnaire format consists of
open-ended, close-ended and rating scales questions. As not all of the possible answers to a
question are known, open-ended questions were used to avoid suggesting answers to respondents
and to receive a more genuine response. While open-ended questions can lead to more genuine
responses, they require more time for respondents to complete. As a result, a large number of
closed-ended questions were used as they are less time consuming and responses from several
Rating scales allow researchers to measure the opinions of the respondents (Sommer &
Sommer, 2002). According to Chang (1994), the number of scale points that maximizes the
reliability of responses is arguable. Some researchers argue that an odd numbered point scale
enhances reliability (Lissitz & Green, 1975; Jenkins & Taber, 1977) while others argue that an
even numbered point scale is better (Bendig, 1954). The debate continues and the inclusion or
omission of a midpoint is entirely dependent on the preference of the researcher (Garland, 1991).
The researchers decided to use a four-point scale because they believed that if a midpoint was
included, a large number of respondents may take a neutral stance. The researchers wanted the
respondents to give a thoughtful response after carefully considering both sides of the issue.
38
3.3.2.2 Pre-Testing the Questionnaire
An e-mail message (Appendix A) was sent before the pre-testing of the questionnaire to
the members of the Ontario Accommodation Association to inform them of the questionnaire
that they would be receiving in two to three weeks time. The pre-testing of the questionnaire was
administered after it was developed over a period of seven days. Since the questionnaire was
modeled after those from previous related studies, the questions have already been tested in
various manners. Despite this, additional questions were added. Therefore, it was important to
pre-test the questionnaire to reduce ambiguity and to identify any problems relating to the order
Eleven individuals were selected to pre-test the questionnaire; Bruce Gravel, President of
the Ontario Accommodation Association, a Front Desk Manager at the Toronto Marriott Bloor-
Yorkville hotel, and nine university-level students. A test questionnaire was created on and
administered through SurveyMonkey; a draft copy of the questionnaire was sent to Bruce Gravel
for revision. Since most participants lack knowledge of the hospitality industry; therefore, all
subsequent answers were fabricated. To test the questionnaire, the researchers included a
comment section at the end of the questionnaire for feedback on the clarity and design. The
respondents were asked to rate their degree of agreement on a five-point Likert scale to the
following statements:
An open-ended question was also asked to obtain detailed suggestions and comments to further
improve the questionnaire. Based on the received comments and suggestions, a number of minor
39
changes were made regarding the formatting and wording of the questions. In regards to
formatting, the font size of all questions and answer choices was enlarged from size 2 on
SurveyMonkey to size 3. The wording of several questions was also modified. For example, in
section 3, ‘Tourism and Sustainability’, question 2 was changed from ‘How aware are you in
regards to sustainable tourism development’ to ‘In your opinion, how much do you know about
sustainable tourism development’. This change was made to offer more clarity and to minimize
the possibility that the respondents might feel offended. Although 18% of the respondents found
the questionnaire to be lengthy, the researchers did not eliminate any questions because all
respondents completed the questionnaire within 10-15 minutes. As well, the order of questions
Primary data was collected through a questionnaire in this stage of the study. The
sustainability in the Ontario accommodation industry. The questionnaire was administered on the
Internet through SurveyMonkey. With the assistance of Bruce Gravel, a list of the current
members was provided along with their contact information. The list contained 737 members
(which are owners/operators of the properties); however, only 507 members provided an e-mail
contact to the association. Therefore, only those with an e-mail contact were asked to complete
the questionnaire. The web link to access the questionnaire along with a cover letter urging a
prompt completion of the questionnaire from the President was forwarded to the members
through SurveyMonkey on February 23, 2009. The survey email message that was sent to all
members is in Appendix B.
40
The members were given a period of two weeks, from February 23, 2009 to March 9,
2009, to complete the questionnaire. Three reminders (Appendix C) were sent out to those who
have not responded and to those who have partially completed the questionnaire on February 27,
2009, March 3, 2009 and March 6, 2009. The responses were downloaded from SurveyMonkey
and exported to Microsoft Excel on March 10, 2009. They were then imported into the Statistical
Package for the Social Sciences (SPSS) program for analysis on the same day they were
downloaded.
The response rate for the questionnaire is 27% (138 fully completed questionnaires out of
507 sent). While inputting survey data into SPSS, the researchers identified 27 respondents’
responses (not included in the 138 or the 27% response rate) were not usable. These responses
were not entered into SPSS as they were only partially completed questionnaires. The partially
completed questionnaires proved no use to the researchers because the respondents only
completed section 2, ‘About You’. The information collected in this section is background
information of the property and the owner(s)/operator(s), which is not in-depth information that
In the data analysis phase, the SPSS program was used to analyze the questionnaire
responses from the OAA members. SPSS is a computer program that transforms raw data, such
statistical analyses conducted were frequencies, cross tabulations, chi-squares, and central
tendencies. Frequencies of responses from the questionnaire were analyzed to determine the
41
The data was further analyzed through cross tabulations of variables in SPSS to
determine the correlations (i.e. the “association between two sets of [responses]”) (Sommer &
Sommer, 2002, p. 362). In addition, chi-squares were produced to test “the correlation between
two variables [independent] from one another” (Holmes, 2008, p. 17). Chi-square analysis
allowed the researchers to test whether the correlation was due to chance (i.e. the null hypothesis
of having no reliable difference between the two sets being tested is accepted) or the correlation
was not due to chance (i.e. the null hypothesis of having no reliable difference between the two
sets being tested is rejected) (Sommer & Sommer, 2002). To determine whether the correlations
tested are statistically significant (i.e. not due to chance), a Degree of Freedom (df) of <5 and
Pearson Chi-Square asymptotic significance (asymp. sig.) of ≤0.05 were used. The df of <5
means the researchers are only allowing a maximum of five values that are “free to vary”
(Sommer & Sommer, 2002, p. 362); that is, any associations with a df of >5 will render them
statistically insignificant. The asymp. sig. of ≤0.05 refers to the highest accepted percentage
(5%) of likelihood that a correlation is the result of random chance (Sommer & Sommer, 2002).
That is, the correlations with an asymp. sig. of ≤0.05 (or 5%) will be accepted as being
statistically significant and the null hypothesis will be rejected because there is a >95%
For rating scale questions, the central tendency was measured. Central tendency is a
number that best describes the sample as a whole (Sommer & Sommer, 2002). Mean was used to
measure the central tendency as it is a better measure than the median and mode considering the
response distribution. Since a small number of scale points was used for the rating scales (4-point
scales), the extremity of response distribution is low, rendering median a less effective measure
42
of central tendency. Mode was not used to measure central tendency because “it provides only a
The responses to the open-ended questions were categorized and coded. Coding is the
process of transforming raw data into a set of categories for statistical analysis (Sommer &
Sommer, 2002). These questions and their respective response categories and SPSS codes are
shown in Table 1.
Most of the other responses to open-ended questions where respondents were asked to
‘specify’ were reworded to offer clarity and categorized by common themes. These ‘specific’
43
responses are then analysed for frequency and can be found in Appendix E to Appendix L. The
During the analysis, several response categories were collapsed due to their similarity.
• ‘Not A Lot’ was grouped with ‘A Little’ to have just ‘A Little’ from Question 2 in the
• ‘Somewhat Not Important’ was collapsed with ‘Somewhat Important’ to have only
• ‘Somewhat Not Motivating’ was collapsed with ‘Somewhat Motivating’ to have only
The analysis of the quantitative data enabled the researchers to identify the environmental
knowledge and commitment of the OAA members. It also identified the benefits and barriers to
sustainability in Ontario, the researchers have given each member property a rating of their
commitment level. The rating system applied is modeled after Hotel Association of Canada’s
Green Key Ratings system (HAC, 2009). Each environmental practice listed in the questionnaire
has been assigned a value of 1 point. For each practice implemented, the members received 1
point, with a maximum of 35 points (there are 35 practices listed in the questionnaire). The
points were then tallied-up to compute the percentage of practices each property implements.
The percentages were categorized into different levels of environmental commitment as followed
44
Table 2: Commitment Level Rationale
Rating Percentage Implemented Number of Practices Implemented
Level 1 1 – 19.9% 1-6 practices implemented
Level 2 20 – 39.9% 7-13 practices implemented
Level 3 40 – 59.9% 14-20 practices implemented
Level 4 60 – 79.9% 21-27 practices implemented
Level 5 80 – 100% 28-35 practices implemented
Source: HAC, 2009.
Although the researchers recognize that different environmental practices will have a
different impact on the environment and a property’s stakeholders, the amount of impact each
practice can have is dependent on various factors such as location, age of property and target
market. Instead of assigning a different point value to each practice, similar to HAC’s Green Key
Ratings system, a single value of 1 was used to minimize variability and subjectivity.
After the completion of stages one through four, the researchers were able to evaluate the
industry. In this final stage, the researchers used findings from the previous four stages to
formulate conclusion addressing the four objectives and to offer recommendations on how to
3.4 Limitations
A number of limitations were faced in the study. These limitations mainly affected the
participation rate from the members of the OAA. A slight degree of result accuracy was also
compromised. However, the limitations did not prevent the researchers from completing the
objectives of this study and most were overcome by problem-specific actions taken by the
researchers. The limitations faced in the study are summarized in this section.
45
3.4.1 Time Constraints
Time was the principle constraint faced by the researchers. As a relatively short period of
time was given (approximately 8 weeks) to complete this study, the quality of the questionnaire
and the response rate were compromised. Although the questionnaire was improved considerably
through pre-testing, it was difficult for the researchers to further better the quality of the
questionnaire with the time that was given. This limitation has led to some clarity issues with one
of the questions (Question 2 from the ‘About You’ section) and perhaps the accuracy of some
responses to this question. The researchers were also unable to prolong the questionnaire’s
period of accessibility to accommodate all those who are interested in participating in the
research study. This has, in part, contributed to the low response rate.
From the members’ e-mails received by the researchers specifying the problem of not
being able to continue onto the second page, it was diagnosed that Question 2 from the ‘About
You’ section was rather unclear. The question asks the members to indicate: the age of their
property; the number of rooms in the property; the number of employees employed; and the
annual average daily room rate. The researchers specified the type of answers they were looking
for (numeric answers); however, they did not detail what not to type in the answer boxes (text
answers and symbols such as “$”). The researchers were not aware of this issue because the pre-
test participants were able to complete the trial survey without difficulties. None of the
was worded clearly. To overcome this issue, a note specifying what to enter and what not to
enter in the answer boxes to Question 2 was highlighted in all reminder e-mails sent to the
46
members. Although a clarification note was sent out, the response rate might still have been
compromised as it is possible that not all recipients have fully read the e-mail message.
The responses to Question 2, ‘number of employees’ part, may be distorted due to the
ambiguity of the question. The researchers expected the respondents to indicate the number of
hired staff, including managers if any, while excluding the owner(s). However, some respondents
might have included the owner(s) in the count. For example, one bed and breakfast establishment
has one room; the respondent indicated the property has two employees. The researchers do not
believe a 1-room property would require any employees to operate other than the owner(s). As
well, another bed and breakfast with six rooms indicated they have no employees. Thus, the
Of the list of 737 current OAA members, only 507 provided the association with their e-
mail contact information. The rest either do not have e-mail or simply did not provide the
association with their e-mail address. The participation rate could have been higher had the
The lack of concern for environmental sustainability is one of the limitations faced that
greatly affected the response rate. Two OAA members have expressed their unwillingness to
participate in the study immediately following the informative e-mail that was sent to the
members regarding a questionnaire they would be receiving. They thought that the study was
government-funded and believed that taxpayers’ money was being misused. The members still
47
would not participate, albeit explanation was made regarding the unfunded nature of the study.
The two members further explained that their primary concern is how to attract more tourists to
members that share this concern could be much higher as 32 OAA members have opted-out from
the questionnaire.
Several technological barriers may have affected the total number of completed
questionnaires. A barrier that was frequently encountered by the members was the computer
incompetency. Some of OAA members have contacted the researchers regarding not being able
to access the questionnaire through the URL link provided. The issue was immediately brought
to the attention of SurveyMonkey support staff for diagnosis. However, no problem was detected
and the researchers were advised to inform the members to copy and paste the URL link into a
new web browser to access the questionnaire rather than clicking on the link or typing out the
link. This ‘copy-and-paste’ method had already been recommended to the members in the
questionnaire e-mail. The researchers are aware of the possibility of the pop-up blocker feature
in web browsers blocking the questionnaire from ‘popping up’ and a mistype when typing a long
URL link. However, it is likely that not all of the recipients have fully read the message. Thus,
the growing frustration with not being able to access the questionnaire might have limited the
number of completed questionnaires. To overcome this barrier, the researchers replied to those
who have contacted them with the solution to the problem and bolded the ‘copy-and-paste’
48
Other technological barriers faced by the OAA members were limited access to the
Internet (i.e. dial-up connection or no readily accessible Internet connection) and out-dated
computer systems. These caused a disconnection from the Internet or the computer system to
crash when responding to the questionnaire. For example, one member indicated “[his] web
The level of commitment rating assigned to each property may not be a true
representation of their actual level of commitment. This may be attributed to the constant point
value of 1 assigned to each practice listed in the questionnaire while different point values are
more illustrative of the amount of impact that each practice can have on the environment and a
property’s stakeholders. The researchers felt that the amount of impact that each practice has on
the environment and a property’s stakeholders is dependent on many factors such as location,
age of property and target market. Therefore, to minimize this variability and subjectivity, a
point value of 1 was used. Also, the rating the researchers assigned to each property may not be a
faithful representation of the true level of commitment because the number of practices listed in
the questionnaire is only 35 while the number of practices listed in HAC’s Green Key Audit
totals approximately 140. Consequently, the assigned rating may be higher than the actual.
Other limitations encountered in the study were unavailability of members and language
barrier. A number of members notified the researchers via e-mail messages that they were not
49
available to complete the survey due to family issues, seasonal nature of the property, them being
Many of the properties are located in the French-speaking communities in Northern and
Eastern Ontario; therefore, language could be a barrier for some members as only an English
version of the survey was produced. The existence of such barrier is made certain by an e-mail
from a member who was interested in participating in the study but was not able to complete the
survey due to the language barrier. This member had requested assistance from the President of
the OAA; however, the President was away and due to the time constraints, the data collection
3.5 Conclusion
The section summarized the approaches applied to carry out the research study and to
collect and analyze the data to determine Ontario’s small to medium-sized lodging properties’
stages as well as the objective for each stage were discussed in detail. Despite the various
limitations encountered, the researchers were able to gather useful data for analysis to identify
the common barriers the properties face when implementing environmental sustainability into
their operations. The findings also allowed the researchers to determine the specific
environmentally sustainable practices currently in place and the motivational factors that would
50
4.0 REPORT FINDINGS
The response rate for the questionnaire is 27% (138 completed questionnaires out of 507
sent). From these responses, the researchers conducted frequency, central tendency, cross-
tabulation and chi-square analyses, which are discussed in this section. These analyses allow the
of and commitment towards environmental sustainability. The benefits and barriers to integrating
such concept in Ontario are identified. Furthermore, the findings help the researchers determine
incentives that will further the environmental agenda of the accommodation industry.
The researchers used frequencies to analyze the responses provided by the participants of
this study. Frequencies of responses from the questionnaire were analyzed to determine the
number of times a response occurs (Sommer & Sommer, 2002). Frequency analysis was
conducted for each question in the questionnaire. This section showcases the knowledge of and
Association. In addition, the importance of the benefits and the barriers to implementing
Central tendency analysis allows the researchers to determine a number that best describe
the sample as a whole (Sommer & Sommer, 2002). Mean was used to measure the central
tendency as it is a better measure than the median and mode considering the response
51
This section is organized in the same manner as the questionnaire; the subsections are:
This section contains frequencies for the question responses under the ‘About You’ of the
questionnaire. The information provides a background profile of respondents and their property.
Table 3 illustrates the location of the lodging properties surveyed in this study. The
region categories used for this study is shown Figure 1, Map of Ontario, on the next page.
52
Figure 1: Map of Ontario
According to the Table 3 from the previous page, the majority of the respondents are
located in Eastern (32.6%) and North-eastern (26.8%) Ontario. In contrast, only 5.8% of the
Table 4 on page 54 indicates the number and percentage of properties within the
predetermined age brackets. As illustrated in the table, only a small percentage of properties are
of age. Many (31.2%) of the small and medium-sized properties are at least 61 years of age or
over.
53
Table 4: Age of Property
Age of your property (in years, approx.)
Age Frequency Valid Percent
1 to 15 years 5 3.6%
16 to 30 years 27 19.6%
31 to 45 years 37 26.8%
46 to 60 years 26 18.8%
61 years or over 43 31.2%
n = 138 100.0%
Since most of the properties are small and medium-sized enterprise and are family
owned/operated, it is expected that the majority of the properties operate with only a few number
of rooms. The data shown in Table 5 indicates that over 40% of the respondents owns/operates a
establishments. Nearly 40% of the properties employ six employees or more, as shown in Table
6 on the following page. Thirty-five percent of the lodging properties have 0 to 2 employees.
Properties with 3 to 5 employees have the lowest frequency rate at 25.4%. As mentioned in the
54
Limitations section, the responses for this question may be distorted as some respondents might
have included the owner(s) in the count while the researchers were seeking only the number of
hired staff including managers. Despite this, the results still provided the researchers with a
Table 7 (page 56) illustrates the number and percentage of lodging properties that has a
certain range of annual average daily rate (annual ADR; the annual average amount charged to
guest(s) per room per night). The annual ADR amongst 82 members (61.2%) is between $66 and
$130. This is followed by properties whose annual ADR is between $1 and $65 (17.9%) and
$131 and $195 (17.2%). Very few properties (five) have an annual ADR of $195 or more. There
were four missing responses for this question. The responses for these four missing responses
were “$0” which the researchers believe that the respondents were uncomfortable with disclosing
55
Table 7: Annual ADR
Table 8 indicates the highest level of education completed by the owners/operators. The
majority of the owners/operators of the small and medium-sized properties hold either a College
Diploma (30.4%) or a University Degree (31.9%). The number of High School graduates is also
relatively high at 23.9%. Ten members (7.2%) are recipients of a Masters/Doctorate Degree.
Trade School graduates accounts for the lowest number of respondents at only 6.5%.
56
4.1.1.7 Target Market
predominant target market for members of the OAA with 83.3% while ‘Business’ only accounts
for 55.1%. Between the ‘International’ and ‘Domestic’ markets, the ‘Domestic’ market is
targeted more than the ‘International’ market. There are also respondents who target ‘Other’
markets such as “people waiting for homes/apartments”, “extended stay (e.g. monthly renters)”
As indicated in Table 10 (page 58), the more common features offered by the small and
medium-sized hotels in Ontario (excluding ‘Other’) are food outlet(s)/kitchen and meeting space.
Twenty-nine percent of properties have beverage outlet(s) and a swimming pool. Many of the
properties offer other features such as “spa” , “24HR marketplace”, “fitness center”, “garden”
57
Table 10: Property Features
What feature(s) does your property have?
Target Market Frequency Missing Response Valid Percent
Food outlet(s)/ Kitchen 67 71 48.6%
Beverage outlet(s) 40 98 29.0%
Swimming pool 40 98 29.0%
Meeting space 53 85 38.4%
No additional feature(s) 25 113 18.1%
Other (please specify)* 69 69 50.0%
n = 138
Note: Multiple responses were allowed.
*Respondents’ answers to ‘Other (please specify)’ are in Appendix F.
This section analyzes the frequencies and central tendencies of the respondents’ opinion
on their property’s level of negative impact on the environment and their knowledge on
Referring to Table 11 (page 59), the average level of impact the respondents think their
properties have on the environment is 1.70. Respondents tend to believe their properties have
either a ‘low’ (53.6%) or a ‘very low’ (39.1%) negative impact on the environment. Very few
(10 respondents) believe their properties have a ‘high’ or ‘very high’ impact. This confirms the
finding by Berry and Ladkin (1997) and Vernon (2000) that the owners/operators of small and
medium-sized properties believe they only have a minimal impact on the environment.
58
Table 11: Level of Negative Environmental Impact
How much of a negative impact do you think your property has on the environment?
Very low =1 Low =2 High =3 Very high =4 Average level of impact
Impact 54 (39.1%) 74 (53.6%) 8 (5.8%) 2 (2.9%) 1.70
n = 138
As shown in Table 12, the majority of the owners/operators feel they know a little
indicated that they know a lot (15.2%) or nothing (10.9%) about sustainable tourism. This
indicates that small and medium-sized accommodation facilities owners/operators are lacking the
medium-sized accommodation industry are analyzed in this section. The frequency of each
practice is analyzed. This section is organized by the categories in the ‘Environmental Initiatives’
part of the questionnaire. The categories are: Organization, environmental awareness, energy,
59
4.1.3.1 Organization
properties, 128 do not hold any environmental certification (illustrated in Table 13). Although
ten respondents indicated their property is certified, one did not specify which certification they
hold and one made an irrelevant comment (“do not acknowledge environmental certification
process”) (Respondent #3, 2009). Two respondents are certified by Audubon Green Leaf, five
are certified by HAC Green Key, and one respondent is a member of the Green Hotels
Association.
Referring to Table 14, seventy-seven percent of the respondents indicated that they do
inform their guests about how they can be environmentally-friendly while twenty-three percent
do not. It appears that the owners/operators are more likely to inform their staff than their guests
about ways to become environmentally-friendly; 92% inform their staff about such matter.
60
4.1.3.3 Energy
energy conservation practices. The most common are using energy efficient lighting (97.8%),
turning off all items that consume energy when they are not in use (97.8%) and repairing or
replacing inefficient heating or cooling systems (97.1%). Cost may be the principal barrier to the
low implementation rate of energy efficient electronics and renewable energy. It may also be the
result of the low awareness of energy and monetary saving benefits associated with the two
practices.
4.1.3.4 Water
Table 16 on page 62 shows that the more common water conservation practices
implemented are, washing on full load (92.8%), offering a linen reuse option (81.2%) and
installing low-flow showerheads (80.4%). Low-flush toilets are not being widely used by the
small and medium-sized properties, possibly due to their old age and the cost associated.
Implementation of systems to collect rainwater and reuse greywater is still limited in the small
and medium-sized accommodation industry; the properties’ age and the cost may, again, be the
influencing factors.
61
Table 16: Water Conservation Practices
No Yes
# % # %
Have low-flow showerheads 27 19.6% 111 80.4%
Have low-flush toilets 43 31.2% 95 68.8%
Use the laundry/dishwashing machine on full load 10 7.2% 128 92.8%
Offer linen reuse option 26 18.8% 112 81.2%
Collect rainwater 113 81.9% 25 18.1%
Reuse greywater 130 94.2% 8 5.8%
n = 138
The majority of the respondents, as shown in Table 17, attempt to reduce waste by
purchasing in bulk (89.1%) and avoiding the use of disposable items (81.9%). It was to the
researchers’ surprise that only 77.5% of the properties reuse paper as the researchers consider
this as one of the simplest methods of reducing waste. As well, only 40.6% of the respondents
use refillable shampoo and soap dispensers; this low usage rate may be the result of sanitary
concerns.
specifically, cans (91.3%), plastic (89.1%), paper (89.9%), and glass (87.0%). However, only a
small percentage of properties recycle cooking oil (37%), which may be the result of the lack of
62
recycling facilities capable of recycling cooking oil. For example, several researchers identified
that recycling in rural areas becomes problematic when the infrastructure to support this is
unavailable (Berry & Ladkin, 1997; Graci, 2004; Hoford et al., 2008; Tzschentke et al., 2008).
Also, only 38.4% of the properties compost food waste. This may be the result of the lack of
space (Graci, 2004), intrusion by wildlife, such as “bears” and insect infestation (Hoford et al,
2008, p.84). Ninety-three percent of the respondents dispose hazardous wastes in accordance to
regulations.
4.1.3.7 Air
practices that would improve air quality is relatively low with 44.9% for using air filters and
67.4% for avoiding the use of products that release harmful chemicals into the air, such as paint
thinner. The reasons for the low rates may attribute to a lack of knowledge or the unavailability
63
Table 19: Air Quality
No Yes
# % # %
Use air filters 76 55.1% 62 44.9%
Avoid using products that release harmful chemicals into the air 45 32.6% 93 67.4%
n=138
It is indicated in Table 20 that the majority (94.9%) of small and medium-sized properties
purchase local products. A large percentage of them avoid using chemical products when caring
for facility grounds and gardens (84.5%) and avoid the use of hazardous and toxic substance
friendly products such as biodegradable detergents; the percentage may be limited due to the
difficulty of locating such products. Only 41.3% of properties purchase organic foods and 24.6%
According to Table 21 on the following page, 57% of small and medium-sized properties
indicated that they do not plan on implementing any new environmentally-friendly practices.
64
Only 42.8% of the properties have plans to implement new practices. Examples of ‘other’
initiatives planned for the future are: “set up [an] environmental team”, installation of a grey
water system, “build an enclosed ‘composting station’”, and sourcing solar energy.
Table 22 on the following page. The principal reason as to why properties implement
environmentally-friendly practices is the belief that ‘it is the right thing to do’ (91.3%). The
economic and environmental benefits appear to be secondary reasons with 57.2% and 58%
respectively. The competitors, customers and government do not have a strong influence as to
why the properties initiate such practices. ‘Other” reasons noted by the respondents for
environment, personal interest and habits, and the conscience of the respondents.
65
Table 22: Reasons for Implementing Environmental Practices
Why are you implementing environmentally-friendly practices in your property? (Please select all
that apply)
Reasons Frequency Missing Response Valid Percent
Do not implement any environmentally-
0 138 0.0%
friendly practices
It is the right thing to do 126 12 91.3%
Others in the industry are doing it 10 128 7.2%
Pressure from consumers 7 131 5.1%
Pressure from the government 5 133 3.6%
Economic benefit(s) 79 59 57.2%
Environmental benefit(s) 80 58 58.0%
Other (please specify)* 18 120 13.0%
n=138
Note: Multiple responses were allowed.
*Respondents’ answers to ‘Other (please specify)’ are in Appendix I.
4.1.4 Benefits
The participants were asked to rate the level of importance for each of the given benefits
for implementing environmentally sustainable practices. The frequency of each rated benefit,
along with the calculated score of the average level of importance is shown in Table 23 (page
67). While most of the benefits were given a rating in between ‘somewhat important’ and ‘very
important’, ‘reduced pollution’ (2.81) was rated with the highest level of importance and
‘investor interest’ (1.79) was rated with the lowest level of importance.
66
Table 23: Benefits for Implementing Environmentally Sustainable Practices
How important are the following benefits for implementing environmentally-friendly practices in
your facility?
Not Somewhat Very
Average level of
Benefits important=1 important=2 important=3
importance
(Valid %) (Valid %) (Valid %)
Reduced pollution 0 (0.0%) 26 (18.8%) 112 (81.2%) 2.81
Cost savings 2 (1.4%) 50 (36.2%) 86 (62.3%) 2.61
Better public image 3 (2.2%) 60 (43.5%) 75 (54.3%) 2.52
Improved working
4 (2.9%) 60 (43.5%) 74 (53.6%) 2.51
conditions for staff
Customer loyalty 5 (2.6%) 65 (47.1%) 68 (49.3%) 2.46
Staff motivation and
6 (4.3%) 77 (55.8%) 55 (39.9%) 2.36
satisfaction
Competitive
12 (8.7%) 71 (51.4%) 55 (39.9%) 2.31
advantage
Sets an example for
other facilities in the 10 (7.2%) 77 (55.8%) 51 (37.0%) 2.30
industry
Investor interest 51 (37.0%) 65 (47.1%) 22 (15.9%) 1.79
n = 138
* Other benefits commented by respondents are in Appendix J.
4.1.5 Barriers
The participants were asked to rate the level of frequency for each of the barriers faced
displays the frequency of each rated barrier, as well as the calculated score of the average level
of frequency. Forty-two percent of the respondents found lack of resources (e.g. time, money,
and space) as the most frequently faced barrier when implementing sustainable practices; this
finding has an average frequency score of 3.21. Cost of implementation (3.07) and cost of
continuous improvements (3.07) of environmentally sustainable practices were also the barriers
67
Table 24: Barriers for Implementing Environmentally Sustainable Practices
How frequent do you face the following barriers when implementing environmentally-friendly
practices within your facility?
Average
Never=1 Rarely=2 Sometimes=3 Often=4
Barriers level of
(Valid %) (Valid %) (Valid %) (Valid %)
frequency
Lack of resources 6 (4.3%) 17 (12.3%) 57 (41.3%) 58 (42.0%) 3.21
Cost of continuous
9 (6.5%) 18 (13.0%) 65 (47.1%) 46 (33.3%) 3.07
improvements
Cost of implementation 7 (5.1%) 22 (15.9%) 63 (45.7%) 46 (33.3%) 3.07
Cost of certification 22 (15.9%) 28 (20.3%) 37 (26.8%) 51 (37.0%) 2.85
Lack of incentives 16 (11.6%) 30 (21.7%) 58 (42.0%) 34 (24.6%) 2.80
Cost of auditing 25 (18.1%) 33 (23.9%) 32 (23.2%) 48 (34.8%) 2.75
Location of your property 26 (18.8%) 31(22.5%) 52 (37.7%) 29 (21.0%) 2.61
Lack of knowledge or
17 (12.3%) 41 (29.7%) 61 (44.2%) 19 (13.8%) 2.59
training
Lack of awareness &
22 (16.7%) 34 (24.6%) 65 (47.1%) 16 (11.6%) 2.54
benefits
Lack of skills & abilities 20 (14.5%) 46 (33.3%) 59 (42.8%) 13 (9.4%) 2.47
Lack of consultants to
28 (20.3%) 42 (30.4%) 51 (37.0%) 17 (12.3%) 2.41
assist management
Lack of employee
37 (26.8%) 50 (36.2%) 42 (20.4%) 9 (6.5%) 2.17
involvement or support
Lack of management
45 (32.6%) 51 (37.0%) 32 (23.2%) 10 (7.2%) 2.05
commitment
n = 138
* Other barriers commented by respondents are in Appendix K.
4.1.6 Incentives
Participants were asked to rate the listed incentives based on the level of motivation to
implementing environmentally sustainable practices. Table 25 (page 69) indicates the frequency
for the rated incentives and the average level of motivation. It was discovered that tax breaks
(2.56) was the highest rated incentive by over 60% of the respondents, followed by government
68
Table 25: Incentives for Implementing Environmentally Sustainable Practices
4.2 Cross-Tabulation
Cross tabulations were used to identify the correlations between two sets of variables and
chi-squares were used to determine the statistical significance of the correlations (Sommer &
Sommer, 2002; Holmes, 2008). The acceptance criteria for the correlations are Degree of
Freedom (df) of <5 and Pearson Chi-Square asymptotic significance (asymp. sig.) of ≤0.05.
Despite the predetermined acceptance criteria for relationships between two sets of variables,
those cross tabulations that are interesting but shows no statistical significance are produced and
From this cross tabulation (Figure 2 on the next page), it can be deduced that properties
located in Eastern Ontario are more likely to recycle cans, paper and glass than those located in
69
other regions. This was determined as Figure 2 indicates that 98.5% (this is the average of the
percentage differences between the properties that recycle each item and those that do not in all 5
regions) of all Eastern Ontario properties are more likely to recycle cans, paper and glass. In
contrast, the North-western region (70.8%) is the least likely to recycle, perhaps due to the scarce
availability of recycling facilities. One intriguing finding is that the properties in North-eastern
Ontario (87.4%) recycle more than those in Central Ontario (82.6%). This finding rejects the
researchers’ initial assumption that lodging properties in Central Ontario (urban region) would
recycle more than those in other regions because of the limited availability of recycling facilities
in the more rural regions (Berry & Ladkin, 1997; Graci, 2004; Hoford et al., 2008; Tzschentke et
al., 2008).
Figure 2: Recycling v. Regions
45 44 44
45
40
34 34 Do Not Recycle Cans
35
29 Recycle Cans
30
Number of properties
Do Not Recycle Paper
25
21 22 23 21 Recycle Paper
19 Do Not Recycle Glass
20 17
Recycle Glass
15
10 8
6 6 5 6
3 3 3 4 3 4
5 2 2 2 2
0 1 1
0
North‐western North‐eastern Eastern Central South‐western
Regions
70
Table 26: Pearson Chi-Square Test – Regions and Recycling Paper
Regions Recycle Paper Do Not Recycle Paper Total
f % f %
North-western 6 4.3 2 1.4 8
North-eastern 34 24.6 3 2.2 37
Eastern 44 31.9 1 0.7 45
Central 17 12.3 6 4.3 23
South-western 23 16.7 2 1.4 25
Total 124 14 138
Chi-Square 11.742
Degrees of Freedom 4
Significance 0.019
n=138
71
Tables 26 to 28 (on the previous page) are chi-square tests conducted to determine the
significance of the relationships. Using the significance level of ≤0.05 and df of <5, the
association between the likelihood of properties recycling paper, cans and glass and the region
they are located in is statistically significant (chi-square=11.742, 9.515, 11.841; df=4; p< 0.05).
All asymptotic significances are less than the accepted level of 0.05 and the degrees of freedom
Figure 3 shows the relationship between the region that the properties are in and their
likelihood of composting food waste. Properties in Eastern and Central Ontario are more likely
to compost food waste than do other regions. Using the data from Figure 3, 47% (0.47=21/45) of
properties in Eastern Ontario are composting food waste while 49% (0.49=11/23) of the
significantly lower for North-western (25%), North-eastern (30%) and South-western (32%)
Ontario.
Figure 3: Regions v. Composting food waste
30 26
24
25
Number of Properties
21
20 17
15 11 11 12
8 Compost food waste
10 6
2 Do not compost food
5 waste
0
Regions
72
Table 29: Pearson Chi-Square Test – Regions and Composting Food Waste
Regions Compost Food Waste Do Not Compost Food Waste Total
f % f %
North-western 2 1.4 6 4.3 8
North-eastern 11 8.0 26 18.8 37
Eastern 21 15.2 24 17.4 45
Central 11 8.0 12 8.7 23
South-western 8 5.8 17 12.3 25
Total 53 85 138
Chi-Square 4.380
Degrees of Freedom 4
Significance 0.357
n=138
The relationship between regions and composting food waste is not significant (chi
square=4.380; df=4; p> 0.05). Since the calculated significance is >0.05, this relationship is very
likely attributed to random chance (35.7% likelihood). Despite the insignificance, the result is
rather intriguing. As well, the significance level may be higher if the sample size is larger and the
and purchasing environmentally-friendly products. Figure 4 (on the next page) illustrates that
82% (0.82=37/45) of the properties in Eastern Ontario and 83% (0.83=19/23) of properties in
regions purchase environmentally-friendly products. This denotes that there is a higher chance
73
Figure 4: Regions v. Purchasing environmentally‐friendly products
37
40
Purchase environmentally‐
Number of properties
30 24 friendly products
19
17 Do not purchase
20
13 environmentally‐friendly
products
8 8
10 5 4
3
0
North‐western North‐eastern Eastern Central South‐western
Regions
Table 30: Pearson Chi-Square Test – Regions and Purchasing Environmentally-Friendly Products
Do Not Purchase
Purchase Environmentally- Environmentally-Friendly
Regions Friendly Products Products Total
f % f %
North-western 5 3.6 3 2.2 8
North-eastern 24 17.4 13 9.4 37
Eastern 37 26.8 8 5.8 45
Central 19 13.8 4 2.9 23
South-western 17 12.3 8 5.8 25
Total 102 36 138
Chi-Square 5.078
Degrees of Freedom 4
Significance 0.279
n=138
Table 30 represents the chi-square that tested the correlation between regions and
purchasing environmentally-friendly products. The test reveal that the two variables have a weak
correlation (chi square=5.078; df=4; p> 0.05). However, the relationship between regions and
greater than that of properties in rural regions. The rationale for this assumption is that one
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member whose property is located in the more rural region of Ontario (North-eastern) mentioned
is a ‘real challenge’ as the owners would have to purchase many of these products from the
United States.
It is apparent from Figure 5 that smaller-sized lodging facilities tend not to use disposable
items, such as plastic cutlery and plates, than do larger-sized facilities. Ninety-two percent
(0.92=55/60) of the properties with 1 to 15 rooms avoid the use of disposable items. Eighty-one
percent (0.81=34/42) of properties with 16 to 30 rooms avoid the use of such items. The
implementation rate of this waste reduction practice, whereas only 57% (0.57=8/14) of 60 or
Figure 5: Number of rooms v. Use of disposable items
60 55
50 Avoid use of disposable items
Number of properties
40 34
Do not avoid use of disposable
30 items
20
8 8 8 8 6
10 5 3 3
0
1 to 15 rooms 16 to 30 31 to 45 46 to 60 61 rooms or
rooms rooms rooms more
Number of rooms
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Table 31: Pearson Chi-Square Test – Number of Rooms and Use of Disposable Items
Avoid Use of Do Not Avoid Use of Disposable
Number of Rooms Disposable Items Items Total
f % f %
1 to 15 rooms 55 39.9 5 3.6 60
16 to 30 rooms 34 24.6 8 5.8 44
31 to 45 rooms 8 5.8 3 2.2 11
46 to 60 rooms 8 5.8 3 2.2 11
61 rooms or more 8 5.8 6 4.3 14
Total 113 25 138
Chi-Square 10.916
Degrees of Freedom 4
Significance 0.028
n=138
relationship between the number of rooms and the use of disposable items. Using the
predetermined significance level and degrees of freedom, the association between the two
variables is statistically significant (chi square=10.916; df=4; p< 0.05). This illustrates a strong
correlation between the use of disposable items and the number of rooms the properties has,
and recycling cooking oil. In this graph, it is evident that respondents who indicated having food
outlet(s)/kitchen in their property also confirmed that they recycle cooking oil; in comparison,
those who do not feature food outlet(s)/kitchen have indicated that they do not recycle cooking
oil.
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Figure 6: Food Outlet(s)/Kitchen v. Recycling Cooking Oil
70 61
60
Include Food
Number or properties
50 41 Outlet(s)/Kitchen
40 Do Not Include Food
26
Outlet(s)/Kitchen
30
20 10
10
0
Recycle Cooking Oil Do Not Recycle Cooking
Oil
Environmental practice
Table 32: Pearson Chi-Square Test – Food Outlet(s)/Kitchen and Recycling Cooking Oil
Property Feature Recycle Cooking Oil Do Not Recycle Cooking Oil Total
f % f %
Include Food
41 29.7 26 18.8 67
Outlet(s)/Kitchen
Do Not Include Food
10 7.2 61 44.2 71
Outlet(s)/Kitchen
Total 51 87 138
Chi-Square 32.835
Degrees of Freedom 1
Significance 0.000
n=138
Table 32 represents the chi-square that tested the correlation between food outlet(s)/kitchen and
recycling cooking oil. The testing resulted in the two variables being statistically high in
77
sustainability than high school graduates. This is justified in Table 33 by the percentages of
Level 4 and Level 5 properties owned/operated by college (Level 4: 28%; Level 5: 40%) and
university (Level 4: 31%; Level 5: 35%) graduates, which are higher than those of High school
graduates. Due to the low number of owners/operators with a Masters/Doctorate Degree or Trade
environmental sustainability.
Figure 7: Level of education v. Commitment level
30
27
25
25
20
Number of Properties
20
Level 2
15 Level 3
10 Level 4
9
10 8 8
Level 5
7 7 7
4
5
2
1 1 1 1
0 0 0 0
0
High School College Diploma University Degree Masters/Doctorate Trade School
Degree Certificate
Level of Education
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Table: 34 Pearson Chi-Square Test – Level of Education and Commitment Level
Level of Education Level 2 Level 3 Level 4 Level 5 Total
f % f % f % f %
High School 1 0.7 8 5.8 20 14.5 4 2.9 33
College Diploma 2 1.4 7 5.1 25 18.1 8 5.8 42
University Degree 0 0.0 10 7.2 27 19.6 7 5.1 44
Masters/Doctorate
0 0.0 1 0.7 9 6.5 0 0.0 10
Degree
Trade School
0 0.0 1 0.7 7 5.1 1 0.7 9
Certificate
Total 3 27 88 20 138
Chi-Square 8.779
Degrees of Freedom 12
Significance 0.722
n=138
According to the chi-square table above, little significance is shown for the relationship
between the level of education and the level of commitment towards environmental sustainability
(chi square=8.779; df=12; p>0.05). Although the cross-tabulation between the two variables
show a positive correlation (i.e. the higher the education, the higher the commitment), the chi-
Referring to the Figure 8 on the following page, 45% (0.45=9/20) of the properties that
received a level 5 commitment rating are located in Eastern Ontario, 30% (0.3=6/20) in North-
in Central Ontario received a commitment level of 5. This figure also indicates that properties in
Eastern Ontario are more committed to environmental sustainability than other regions, followed
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Figure 8: Regions v. Commitment level
35
31
30
25 23
Level 2
Number of properties
Level 3
20
Level 4
16
14 Level 5
15
9
10
7 7
6 6
5
4 4
5
2 2
1 1
0 0 0 0
0
North‐western North‐eastern Eastern Central South‐western
Regions
Note: No property received a rating of Level 1.
As indicated in Figure 9 (page 81), properties that are 61 years of age or over are more
committed to environmental sustainability than properties that are under 61 years of age.
Properties between the ages of 1 to 15 years are the least committed. This suggests that the age
does not support the findings by Álvarez Gil et al. (2001) which states that older facilities
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Figure 9: Age of property v. Commitment level
30
27 27
25
Number of properties
20
Level 2
17
Level 3
15
15 Level 4
Level 5
10 9
8
7
6
5 4 4
3 3
2 2
1 1 1 1
0 0
0
1 to 15 years 16 to 30 years 31 to 45 years 46 to 60 years 61 years or
more
Age of property
Note: No property received a rating of Level 1.
Figure 10 on page 82 illustrates that smaller properties (with 1 to 30 rooms) have a higher
commitment level than larger properties (with 31 rooms or more). This challenges the findings of
McNamara and Gibson (2008) and Middleton and Hawkins (1994) as they concluded that larger
properties tend to implement more environmental practices into their operations. Therefore, the
size of a lodging property may not be an influencing factor to the property’s commitment toward
sustainability.
81
Figure 10: Number of rooms v. Commitment level
45
41
40
35
29 Level 2
30
Number of properties
Level 3
25 Level 4
Level 5
20
15
9 9 9
10 7
6
5 5
4
5 3 3
2 2
1 1 1 1
0 0
0
1 to 15 rooms 16 to 30 31 to 45 46 to 60 61 rooms or
rooms rooms rooms more
Number of rooms
Note: No property received a rating of Level 1.
Properties that cater to the leisure market are more committed to environmental
sustainability than those catering to the business market as shown in Figure 11 (page 83). Of the
20 properties in Ontario that received a Level 5 rating, all cater towards the leisure market while
only 55% (0.5=11/20) of the Level 5 properties cater towards the business market. A majority
(83%=73/88) of the Level 4 properties in Ontario targets the leisure market whereas only 59%
(0.59=52/88) of the properties with a commitment level rating of 4 target the business clientele.
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Figure 11: Target markets v. Commitment level
80
73
70
60
52
Number of properties
50 Level 2
Level 3
40 36
Level 4
30 Level 5
21 20
20 15 15
12 11
9
10 6
1 2 1 2
0
0
Leisure Not catering to Business Not catering to
leisure business
Target markets
Note: No property received a rating of Level 1.
4.3 Conclusion
Of the 507 questionnaires that were sent out, the researchers were able to collect 138
completed versions. The raw data collected allowed the researchers to perform tests and analyses
which assisted the researchers in identifying the most common practices through frequencies and
central tendency. Furthermore, the researchers were able to recognize correlations between two
different variables and chi-squares were used to determine the statistical significance of the
correlations. The following section is an in-depth discussion of the major findings from this
study.
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5.0 DISCUSSION AND ANALYSIS
In this section of the report, an in-depth discussion and analysis is presented on the key
and interesting findings of this study. After calculating the frequencies and mean, along with
conducting cross-tabulation analysis and chi-square testing on the results using SPSS, a total of
ten cross-tabulations were identified. The relationship shown in the cross-tabulations is discussed
in detail. The level of commitment shown by the small and medium-sized properties in Ontario is
also discussed. The final topics of discussion are the common practices being implemented by
the industry and the uncertain barriers that were discovered throughout this study.
The questionnaire results illustrate that small and medium-sized properties in Eastern
Ontario are more likely to recycle (cans, paper, glass) than any other regions, followed by North-
eastern, South-eastern and Central, then North-western Ontario. The researchers were able to
discover the properties that recycled the least amount of cans are located in South-western
Ontario; properties that recycled the least amount of paper are located in Central Ontario; and
properties that recycled the least amount of glass are located in North-eastern Ontario. This is
very intriguing because according to the literature review, recycling in rural areas tends to be less
due to the lack of available recycling infrastructures and facilities (Berry & Ladkin, 1997; Graci,
2004; Hoford et al., 2008; Tzschentke et al., 2008). However, this may not be the case for
Ontario as the findings from the questionnaire showed that properties in the North-eastern region
recycle much more than those in Central and South-western regions, which are more urbanized.
A lot of the properties in Ontario (small and medium-sized) recycle paper (90%), cans
(91%), and glass (87%). There are still barriers that prevent properties from participating in
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recycling, such as [lack of] customer participation (Respondent #55, 2009). Respondent #58
provided evidence to the barrier of ‘customer participation’ mentioning that customers are
“putting recyclable products in the garbage” instead of recycling bins (Respondent #58, 2009).
Respondent #38 (2009) from South-western Ontario mentioned that one barrier to
participating in recycling was that there were no available functioning recycling programs in the
region. This result supports the statement made earlier by the researchers of how Ontario may be
one exception to the fact that recycling in rural areas tend to be less.
Although it was revealed earlier those properties in the North-eastern region recycle
much more than Central and South-western regions, the researchers discovered that rural areas
still face the barrier in lack of available recycling infrastructures and facilities. Respondent #107
(2009), a resident in the North-eastern region, indicated that the region does not recycle glass yet,
Other mentioned barriers faced by small and medium-sized properties are the lack of
resources (e.g. time and space) and lack of employee involvement or support. Referring back to
Table 23 on page 64, the average level of frequency for lack of resources is 3.21, while lack of
and composting food waste, small and medium-sized properties in Central (49%) and Eastern
(47%) Ontario are more likely to compost food waste in comparison to those in other regions. In
contrast, the small and medium-sized properties in North-western (25%), North-eastern (30%)
and South-western (32%) Ontario are less likely to compost food waste. Although the chi-square
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analysis calculated this relationship to be insignificant and is due to random chance, the
researchers thought this was an interesting finding as they believe the properties in the more rural
regions of Ontario (i.e. North-western, North-eastern and South-western) would be more likely
The cross-tabulation between regions and composting food waste in Figure 2 (page 69)
shows that there are more small and medium-sized properties that do not compost food waste
compared to those properties that do. For example, Respondent #3 (2009) indicated that
“compost fails to decay as it is supposed to”. Although the respondent did not specify why the
compost fails to decay, this example verifies that composting food waste is not practiced all that
much.
In the North-eastern region of Ontario, Respondents #49 and #109 (2009) mentioned that
“bears” in their areas as a reason for a lack of food waste composting. The respondents indicated
that they are worried about bears invading their facility; therefore they do not practice
composting food waste. According to Hoford et al. (2008), fruit flies are another reason for not
composting food waste as they can become difficult, especially for surrounding neighbours and
customers.
and medium-sized properties in Ontario from composting food waste. It is recommended that
further research be done to test this relationship with a larger sample size and with the number of
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5.3 Regions and Purchasing Environmentally-Friendly Products
Although the chi-square testing for the relationship between regions and purchasing
researchers’ assumption that the possibility of properties in the urban regions of Ontario
regions. Of the five regions in Ontario, over eighty percent of the properties in Eastern and
regions of Ontario (North-eastern, North-western, and South-western) accounted for 65%, 63%,
and 68%, respectively. This indicates that there is a higher possibility for properties in the
There are various reasons that have been recorded in the questionnaire which indicate
why respondents do not purchase environmentally-friendly products. One of the reasons for not
purchasing environmentally-friendly products may be due to the perception that the products are
less effective. Another reason for the lack of support could be because of the high costs
associated with the products. For example, Respondent #25 (2009) mentioned that although the
cost of environmentally-friendly products is the main reason for not purchasing any ‘green’
products, it was also mentioned that the refusal for implementing this practice is because most
green products are not as capable as the current products being used. Furthermore, respondents
of the questionnaire indicated that cost of implementation was a barrier faced with an average
According to data collected from the questionnaire, the researchers discovered that the
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owners/operators do not implement this practice. As mentioned by one of the respondents, “it is
always difficult to find eco-friendly supplies, in a close proximity. For many things we had to
look over the [border] to get them which doesn’t make sense to us” (Respondent #119, 2009). To
further elaborate on this point, another respondent mentioned, “suppliers [of environmentally-
friendly products] may not be available in small towns” (Respondent #77, 2009). These
examples illustrate some frustrations that owners/operators encounter when trying to implement
this practice. They may want to become more sustainable, but due to their location and the lack
of available products within those regions, the owners/operators are forced to continue with the
The researchers believe that further research should be done to test the correlation of
conducted with a larger sample size and with the number of properties being distributed more
evenly across the regions of Ontario. This may increase the significance of the correlation.
facilities in Ontario indicated they know ‘a little’ about sustainable tourism development.
However, the average level of impact they believe their property has on the environment is only
1.70 out of 4 (with 1 being very low and 4 being very high). The reason for this belief is these
properties are of smaller size (Bohdanowicz, 2005) and smaller properties tend not to have
significant negative impacts on the environment (Álvarez Gil et al., 2001) individually. For this
reason, the properties in Ontario believe they have implemented enough environmental practices
and a large number of properties do not have major environmental initiatives (e.g. installation of
88
grey water system – 94.2%, installation of rainwater tanks – 81.9%, and sourcing renewable
energy – 94.2%) placed. Furthermore, a majority (nearly 60%) of these properties do not have
future plans to implement additional environmental practices. The findings imply that the
owners/operators lack sufficient knowledge to realize the true impacts their property has on the
environment.
The low level of knowledge is attributed to limited access to quality information. Studies
conducted by Merritt (1998) and Tilley (1999) revealed that small and medium-sized businesses
have trouble locating relevant environmental information for their operation. Owners/operators
also feel the information they received on environmental sustainability and the impact their
property has on the environment is only a marketing tool used by companies to generate higher
product sales. One respondent mentioned that, due to the wealth of information that is available,
it is difficult for owners/operators to identify which information is factual and which is used as a
marketing ploy (Respondent #42, 2009). Horobin and Long (1996) indicated in their study that
small and medium-sized firms show a low willingness to gather quality information on
Table 33 (page 90) shows the commitment level rating of the small and medium-sized
lodging properties in Ontario. According to the table, the majority of properties (65%) received a
commitment rating of Level 4. There are no properties that received a rating of Level 1 as all
properties have taken minimal actions in protecting the environment. Fifteen-percent of the
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properties are considered to be highly committed toward environmental sustainability as they
As mentioned earlier in the Limitations section, the ratings may not be a true
representation of the actual level of commitment by the properties because the number of
practices listed in the questionnaire is only 35, while the number of practices listed in HAC’s
Green Key Audit totals approximately 140. In addition, a point value of 1 was assigned to each
practice despite the possibility that their impact on the environment and the property’s
sustainability (refer to Table 34 on page 91). Forty-five percent of the Level 5 properties are
located in Eastern Ontario and thirty-five percent of the properties with a commitment level of 4
are located in this region. North-eastern Ontario properties show the second highest level of
commitment towards environmental sustainability with 30% of the Level 5 and 26% of the Level
4 properties located in the region. Although properties in North-western Ontario appear to be the
least committed, it is difficult to conclude that the properties in the region are the least
committed, as the number of properties reported to be located in this region is very low.
90
Table 36: Regions and Commitment Level
Commitment Level Rating
Regions Level 2 Level 3 Level 4 Level 5
f % f % f % f %
North-western 1 33.3 2 7.4 4 4.5 1 5.0
North-eastern 2 66.7 6 22.2 23 26.1 6 30.0
Eastern 0 0.0 5 18.5 31 35.2 9 45.0
Central 0 0.0 7 25.9 16 18.2 0 0.0
South-western 0 0.0 7 25.9 14 15.9 4 20.0
Total 3 100 27 100 88 100 20 100
n=138
Note: No property received a rating of Level 1
With no Level 5 properties in Central Ontario, the region is the least committed to
(2002) that hotels in city centres contribute less to sustainable development because of the high
costs the properties will incur should they commit to any standards and they believe the concept
concludes that hotels targeting the business market are less incline to integrate sustainability into
their operations as the organizations believe it to be an irrelevant concept for the business
travelers. The finding made by the researchers of this study confirms Rivera’s (2002) study.
Figure 11 on page 83 clearly indicates that the small and medium-sized properties in Ontario that
cater towards the leisure market are more committed to environmental sustainability than those
catering towards the business market. This suggests that a property’s environmental
responsibility does not strongly influence a business traveler’s decision on which lodging
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5.5.3 Environmental Certification and Commitment Level
As shown in Table 35, there are five properties with an environmental certification that
received a Level 5 rating. They account for the majority (63%) of the properties who hold an
have the highest level of commitment towards implementing sustainable practices than those
As mentioned in the note from the above table, two properties with a Level 4 rating were
not accounted for because one respondent did not specify which certificate their property held
Based on the initial finding by the researchers, the level of commitment towards
obtained by the owners/operators. However, further analysis rejects this finding. The chi-square
test reveals that the relationship between the level of commitment and the level of education is
insignificant, rendering the relationship a result of chance. This suggests that the level of
education an owner/operator has does not affect their property’s commitment level rating on
environmental sustainability.
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5.5.5 Planned Practices and Commitment Level
According to Table 36, a majority of properties (36) that indicated that they are planning
to further implement sustainable practices in the future have received a commitment rating of
Level 4. An interesting finding is that only 8 of the 27 properties (30%) that were given a rating
of Level 3 indicated that they are planning to implement additional sustainable practices in the
future.
This is an interesting discovery because Schaper (2002) found that many operators of
small businesses understand the importance of sustainability and want to contribute to it.
Therefore, the researchers believe that properties with a lower rating would develop plans to
Of all the 35 practices mentioned, 18 were implemented by at least 80% of all properties.
These practices are listed in Table 37 on the following page. Among these practices, the most
frequently implemented is the use of energy efficient lighting (97.8%). The researchers also
discovered that the top 3 practices implemented relate to energy conservation. This confirms the
finding made by Molina-Azorín et al. (2009) that small and medium-sized properties exhibit the
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highest commitment toward energy conservation due to cost savings, which has been identified
in this study to be the second most important benefit for implementing environmental practices.
The above table also indicates that the small and medium-sized properties in Ontario
show the second highest level of commitment towards waste reduction by implementing
practices such as purchasing local products and recycling. The properties are also highly
committed to water conservation as they have implemented such practices as washing on full
loads, installing low-flow showerheads and offering a linen reuse program. By examining Table
37, researchers are able to determine that the top three major concerns for the lodging properties
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5.7 Uncertain Barriers
operations (Middleton & Hawkins, 1994; Álvarez Gil et al., 2001; Schaper, 2002; Rivera, 2002;
McNamara & Gibson, 2008). McNamara and Gibson (2008) and Middleton and Hawkins (1994)
discovered that larger lodging properties tend to implement more environmental practices into
their operations than smaller-sized properties. Large properties have a greater impact on the
environment than small properties (Álvarez Gil et al., 2001) when compared individually.
The cross-tabulation analysis on the number of rooms a property has and the commitment
level rating of a property (Figure 10 on page 82) from this report, however, does not support the
findings from the previously mentioned researchers. This study indicates that smaller lodging
sustainability than larger properties (with 31 rooms or more). The result renders that the size of a
Álvarez Gil et al. found in their 2001 study a negative correlation between the age of a
property and the number of practices that they implement and the extent to which the practices
are implemented. They concluded that older facilities generally implement less environmental
practices than newer facilities and the environmental programs in older facilities tend to be less
extensive as well (Álvarez Gil et al., 2001). In contrast, this study reveals that the age of a
80 illustrates that properties with an age of 61 years or over are more committed to
environmental sustainability than those that are under the age of 61 years. Properties that are the
95
5.8 Conclusion
This section covered an in-depth analysis and discussion on the cross-tabulations, the
implemented, and a number of uncertain barriers. The topics discussed in this section provide the
sustainability by the small and medium-sized properties in Ontario. The common practices being
implemented helped to indicate the main concerns the industry has in regards to environmental
sustainability. A number of factors that were thought to be significant barriers to the industry’s
level of commitment are found to be uncertain and future in-depth research should be conducted
96
6.0 RECOMMENDATIONS
Based on the results from this study, the following are five recommendations that
government, Trade Associations, third parties and property owners/operators could pursue to
One of the major barriers that small and medium-sized businesses face is the difficulty in
and Long (1996) found that many properties do not have information in regards to sustainable
practices and show no endeavour to collect any. Similarly, in this study, some respondents
indicated that they are not aware of where environmentally sustainable products could be
purchased. Due to the lack of readily available information, owners/operators may not be aware
newsletters and special informative events are ways in which information can be conveyed. For
example, special informative events could include a free themed dinner with presentations and
clearly communicated and specifically directed to the small and medium-sized accommodation
97
facilities. It should integrate low cost alternatives and identify where environmentally-friendly
products can be purchased. It should also highlight the benefits associated with adopting
According to this study, lack of incentives is one of the more common barriers faced by
lack of awareness on the available incentive programs. A number of respondents indicated that
they find the cost of implementing sustainable practices is often an impeding factor. They also
indentified that the most motivating incentives are government financial support and tax breaks.
programs for properties implementing specific environmental projects. For example, brochures
with information on incentives can be mailed out along with other information packages sent by
the Government. Trade Associations should also be active in promoting the incentives provided.
barrier they face, third parties such as banks and private lenders could offer low interest loans for
properties lacking sufficient money to implement certain environmental initiatives. If such loans
are offered, property owners/operators must be made aware of this incentive in which Trade
98
6.3 Streamline Operations
organization produces (Porter & van der Linde, 1995). Waste can be seen as a form of pollution
and unnecessary waste are generated by “incomplete material utilization and poor process
controls” (Porter & van der Linde, 1995, p. 122). In addition, Mazzanti and Zoboli (2009)
identified that low “environmental productivity” (p. 1190) leads to low labour productivity. This
confirms that having good environmental practices can reduce operating costs, leading to
financial benefits.
accommodation facilities. Property owners/operators could follow the guidelines provided below
For example, property owners/operators can use resources more efficiently; avoid using
hazardous materials and eliminating unneeded processes. The practice of streamlining operations
can help prevent damage towards the environment, as opposed to controlling the damage caused
by the property.
99
6.4 Education and Training
Horobin and Long (1996) identified that a majority of small business owners/operators
strongly agreed with the principles of sustainability; however, they were uncertain of the ways to
approach sustainable development. The properties in the Ontario accommodation industry do not
seminar geared towards environmentally sustainable development. Training can also be provided
for employees on ways in which they can contribute to the environmental goals of the property.
In addition to training, education can offer more insight into the evaluation of available
between factual and questionable information. In turn, training and education can motivate
owners/operators and employees to adopt sustainable practices and instil a positive mindset
towards sustainability.
A number of respondents have indicated that government regulations are not motivating
incentives to integrating sustainability in their property’s operations. However, Porter and van
der Linde (1995) stated that environmental regulations can in fact encourage participation in
than control. These regulations should be flexible that they allow owners/operators to be creative
100
and innovative in meeting with the standards. Regulators should “employ phase-in periods”
(Porter & van der Linde, 1995, p. 124) where stricter standards will gradually be enforced. By
encouraging the industry’s participation in formulating standards from the early planning
process, standards can be more realistic while considering the needs of both parties.
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7.0 CONCLUSION
The purpose of this study was to evaluate the knowledge of and commitment towards
Due to the continual growth in the tourism industry (UNWTO, 2008; WTTC, 2008), the need to
Butler, 1998; Graci, 2004; Bohdanowicz, 2005; Murphy & Price, 2005; Dodds, 2007; Graci,
2008); as they make up one of the main sectors of tourism (WTTC, IFTO, IH&RA & ICCL,
2002). Since the small and medium-sized properties represent a large portion of the
accommodation industry (Berry & Ladkin, 1997) and their collective impact can be greater than
that of larger properties (Tzschentke et al., 2008; Frampton & Simmons, 2001), they too must
Four objectives were set to help the researchers to satisfy the purpose of this study. These
objectives were met despite the limitations encountered throughout the research. A literature
review was written to identify and consolidate the knowledge of environmental sustainability,
common practices implemented, and benefits, barriers and incentives in the accommodation
evaluate the knowledge of and commitment towards environmental sustainability in the small
sustainable practices in Ontario were found. Incentives to adopting sustainable practices in the
A number of key and interesting findings were discussed in this report. Respondents
indicated that their properties have a low negative impact on the environment; however it was
also identified that they hold some knowledge on sustainable tourism development. The
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researchers found that energy conservation, waste reduction and water conservation to be the
pressing concerns for Ontario’s small and medium-sized accommodation industry. It was also
revealed that size and age of a property and the level of education obtained by the
commitment towards environmental sustainability. This study concludes that the Ontario
the properties received a commitment rating of Level 4. However, only 43% of the properties
have plans to implement additional environmental practices in the future. As well, the properties
that received the lower ratings show no intention to further their environmental agenda; no Level
2 properties and 60% of the Level 3 properties do not plan to implement additional practices in
the future.
Based on the findings of this report, five recommendations were made to help further
This research study can be valuable to both the academia and the industry. Due to the
accommodation industry, this study can be used as a reference for future research. Property
especially to their properties from this study. It is also helpful to the regulatory bodies and Trade
As identified in this report, several findings were deemed interesting; however they
103
confirm these findings with a larger sample size for a longer period of time. Another possible
104
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APPENDICES
We are four senior students at Ryerson University's Ted Rogers School of Hospitality and
Tourism Management. We are writing this email to inform you that you will be receiving a
survey within the next 2-3 weeks from us. This survey is being conducted as part of a study for
the Ontario Accommodation Association to research the green practices you are using at your
property.
All answers you input in the survey will be kept strictly confidential.
We look forward to your valuable participation! If you have any questions regarding the survey
or the study, please feel free to contact one of us at the email address below.
Sincerely,
113
Appendix B: Survey Email Message
As mentioned in a previous email, we are four senior student researchers at the Ted Rogers School of Hospitality and Tourism
Management, Ryerson University, currently conducting a research study assignment.
The following message is a formal request by the President of the Ontario Accommodation Association, Bruce Gravel, for you as
a member:
As their senior year research project, the students wish to find out
how "green" the small- to medium- sized segment of Ontario's
accommodation industry is: a perfect fit for this association. The
survey results will assist your OAA in its Government Action efforts
on your behalf.
Please take a few moments of your time to complete the survey. All
answers will be kept strictly confidential.
Best,
Bruce Gravel
President
Please take the time to complete the survey. This survey will take approximately 10 minutes to complete. The cut off date and
time of the survey is Monday March 9th, 2009 at 6:00pm eastern time. We will be sending out reminders to those who have not
completed the survey.
You may click on the survey link above to access the survey. However, we would recommend that you copy the link and paste it
into a new web browser to access the survey.
This link is uniquely tied to this survey and your email address. Please do not forward this message.
Sincerely,
Please note: If you do not wish to receive further emails from us, please click on the following link, and you will be automatically
removed from our mailing list:
http://www.surveymonkey.com/optout.aspx
114
Appendix C: Reminder Email Messages
This is a reminder to those who have not completed the OAA survey. Your participation is very
important to us and to the success of our unfunded research study.
You may click on the survey link above to access the survey. However, we would recommend
that you copy the link and paste it into a new web browser to access the survey.
Please note that some of the questions accept only numeric answers, that is, no words, no
decimals and no symbols such as "$" or "%".
This link is uniquely tied to this survey and your email address. Please do not forward this
message.
Sincerely,
Tony Ho, t6ho@ryerson.ca
Charles Cheng, c9cheng@ryerson.ca
Silvia Lau, s3lau@ryerson.ca
Paul Yi, pyi@ryerson.ca
Please note: If you do not wish to receive further emails from us, please click the link below, and
you will be automatically removed from our mailing list.
http://www.surveymonkey.com/optout.aspx
115
Appendix D: Questionnaire
116
117
118
119
120
121
122
123
124
125
Appendix E: Other Target Markets
126
Appendix F: Other Property Features
127
Appendix G: Environmental Certifications Held by Properties
128
Appendix H: Other Initiatives Planned for Future
129
Appendix I: Other Reasons for Implementing Environmental Practices
130
Appendix J: Other Benefits
131
Appendix K: Other Barriers
132
Appendix L: Other Incentives
133
A B c D E F G H I J K L M N O P Q R S T U V W X Y Z AA BB CC DD EE FF GG HH II
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56 Y Y Y Y Y Y Y Y N Y Y Y Y N N N Y Y Y Y Y Y Y Y N Y Y Y Y Y N Y Y Y Y
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100 N Y Y Y N N Y Y N Y Y N Y Y N N Y Y Y Y Y Y Y Y Y Y N N Y Y N Y N Y Y
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105 N N N Y Y Y Y N N Y N Y Y N N N Y N Y Y Y N Y N N Y N Y Y Y Y N N Y N
106 N Y Y Y Y Y Y Y N Y Y Y N N N Y Y Y N Y Y Y Y Y Y Y Y N Y Y Y Y N N N
107 N Y Y Y N Y Y Y N N N Y Y N Y N Y Y Y Y Y N Y N N Y N Y Y Y N Y N Y N
108 N N Y Y Y Y Y Y N N Y Y Y N N Y Y Y Y Y Y Y Y Y N Y Y N Y Y N Y N Y Y
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111 N Y Y Y Y Y Y Y N Y Y N Y N N Y Y Y Y Y Y Y Y N Y Y N Y Y Y N N N Y N
112 N Y Y N N N Y Y N N N Y Y N N N Y Y Y Y Y Y Y N N Y N N Y Y N N N Y Y
113 N Y Y Y Y Y Y Y N Y Y Y Y N N Y Y Y Y Y Y Y Y N N Y N N Y Y N Y Y Y N
114 N Y Y Y Y Y Y Y N Y Y Y Y N N N Y Y Y Y Y Y Y Y N Y Y Y Y Y Y Y Y Y N
115 N Y Y Y Y Y Y Y N Y Y Y Y Y N Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y N N N N N
116 N Y Y Y Y Y Y Y N Y Y N Y N N N Y Y N Y Y Y Y N Y Y Y Y N Y Y Y N Y N
117 N Y Y Y Y Y Y Y N Y Y Y N N N N Y Y N N N N N Y Y Y Y Y Y Y Y N N Y Y
118 N N N Y Y Y Y Y N Y Y Y N N N Y Y Y N Y Y Y Y Y Y Y Y Y N Y N Y N Y N
119 Y Y Y Y Y Y Y Y N Y Y Y Y N N Y Y Y Y Y Y Y Y N Y Y N Y Y Y Y Y Y Y Y
120 N Y Y Y N Y Y Y N N Y Y Y N N N Y Y Y Y Y Y Y N N Y N N Y Y N N N Y N
121 N Y Y Y Y Y Y Y N Y Y Y Y N N N Y Y N Y Y Y Y N Y Y N N Y Y N Y Y Y N
122 Y Y Y Y Y Y Y Y N Y Y Y Y N N Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y N Y Y
A B c D E F G H I J K L M N O P Q R S T U V W X Y Z AA BB CC DD EE FF GG HH II
123 N Y Y Y N N Y Y N Y Y Y Y N N Y Y Y Y Y Y Y Y N N Y N N N N N N Y Y Y
124 N Y Y Y Y N Y Y N Y Y N Y N N Y Y Y Y Y Y N Y N N Y Y N Y N N N Y N N
125 Y Y Y Y Y Y Y Y N Y Y Y Y N N Y Y Y Y Y Y Y Y N N Y N Y Y Y N Y N Y N
126 N N Y Y Y N Y Y N Y Y Y Y N N N Y Y Y Y Y Y Y N Y Y Y Y Y Y N Y N Y Y
127 N Y Y Y Y Y Y Y Y N Y Y Y N N Y Y Y Y Y Y N N Y Y Y N N Y Y Y N N Y Y
128 N Y Y Y Y Y Y Y N Y Y Y Y Y N N N Y Y Y Y Y Y N N Y Y Y Y Y N N N Y N
129 N Y Y Y Y Y Y Y N Y Y Y Y Y N N Y Y Y Y Y Y Y N Y Y N Y Y Y Y N Y Y N
130 N Y Y Y Y Y Y Y N Y Y Y N Y N N Y Y Y Y Y Y Y Y Y Y Y N Y Y Y N Y Y N
131 N Y Y Y N N Y Y N N N Y N N N Y N Y Y Y Y Y Y N N Y Y N N Y N N Y Y N
132 N Y Y Y Y Y Y Y N N Y Y Y N N N Y Y Y Y Y Y Y N N Y N Y Y Y N N N Y N
133 Y Y Y Y Y Y Y Y Y Y Y Y Y N N N N Y Y Y Y Y Y Y Y Y Y Y N Y N Y N Y Y
134 N N Y Y Y Y Y Y Y Y Y Y Y N N N N Y N Y N N Y N N Y Y N Y Y N N N Y N
135 N N Y N N Y Y Y N Y Y Y Y N N Y N N Y Y N N N Y N Y Y N Y Y N Y N Y N
136 N Y Y Y Y Y Y Y N Y Y Y Y N N Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y Y N Y Y
137 N Y Y Y Y Y Y Y N N Y Y N N N N Y Y N Y Y Y Y Y Y Y Y Y Y Y N Y N Y N
138 N Y Y Y Y Y Y Y N Y N Y Y N N N Y N N Y Y Y Y N N Y N Y N Y Y N N Y N
C – Inform staff about how they can be environmentally friendly U – Recycle cans
D – Replace/repair heating/air conditioning units when needed V – Recycle glass
E – Use energy efficient appliances W – Recycle plastic
F – Use energy efficient electronics X – Recycle cooking oil
G – Use energy efficient lighting Y – Compost food waste
H – Turn off appliances/electronics/lightings when not in use Z – Dispose hazardous waste according to government regulations
I – Use renewable energy AA – Use air filters
J – Have low-flow shower heads BB – Avoid using products that release harmful chemicals into air
K – Have low-flush toilets CC – Avoid use of chemical products when taking care of facility grounds/gardens
L – Use laundry/dishwashing machines on full loads DD – Purchase local products
M – Offer linen reuse options EE – Purchase organic foods
N – Collect rainwater FF – Purchase environmentally-friendly products
O – Reuse greywater GG – Encourage staff/customers to use public transportation
P – Use refillable shampoo/soap dispensers HH – Avoid use of hazardous/toxic substances
Q – Avoid use of disposable items II – Plan to implement new environmentally-friendly practices
R – Purchase in bulk to reduce plastic packaging