QUESTIONAIRE

Dear Respondent, This questionnaire is used strictly for academic purpose.

1. Retailers (....) / Whole sellers (....) (Tick the relevant option) name? ...................................................................................................
2. Please mention the size(sq. ft.) of your store (Tick the relevant option)?
8*10 10*12 14*16 18*20 Above
3. Turnover (per month) ?
0000 Rs 7000 Rs 7000Rs
12000Rs
12000Rs 18000Rs 18000Rs and
Above

4. Kindly mention the no. of employees presently working in your store? .............................
5. Please mention your address? ............................................................................................................................................
6. Display (To be observed by the researcher)
.............................................................................................................................................................................
7. Type of Store(Tick the relevant option)?
Provision Chemist Other(please specify)
Name of the Store:-
Location of the Store:-
8. Please mention the approximate number of units sold per week of the following items in your store.

00-25 25-50 50-100 100-150 150-200 200-250


00-25 25-50 50-100 100-150 150-200 200-250



00-25 25-50 50-100 100-150 150-200 200-250




00-25 25-50 50-100 100-150 150-200 200-250




00-12 12-24 24-36 36-48 48-60 60-72



00-12 12-24 24-36 36-48 48-60 60-72



00-12 12-24 24-36 36-48 48-60 60-72



00-12 12-24 24-36 36-48 48-60 60-72



00-12 12-24 24-36 36-48 48-60 60-72




00-12 12-24 24-36 36-48 48-60 60-72





00-12 12-24 24-36 36-48 48-60 60-72



00-12 12-24 24-36 36-48 48-60 60-72



9. Among these which packaging of the company is better than the others?

DETTOL
LIFEBUOY


HARPIC
DOMEX

MORTEIN
GOOD KNIGHT

AIR WICK
ODONIL

VEET
FEM

10. Kindly respond to the following statements on a scale of 1-5.

Strongly
disagree
Disagree Neutral Agree Strongly
Agree
My manufacturer's sales representative isn't well organised.
My manufacture's sales representative doesn't know his product
very well.

My manufacturer's salespeople are helpful.
Manufacturer's sales representatives have my best interests in mind
when they make a suggestion.

My manufacturer's sales representative is always willing to help me
if I get into a tight spot.

Manufacturer's products are asked for by our customers.
Manufacturer's products are a good growth opportunity for my firm.
Manufacturer's products are not well known by my customers.
My customers are willing to pay more for manufacturer's products.
I would have a difficult time replacing manufacturer's products with
similar products.

Manufacturer's products perform much better than their
competition.

Manufacturer's everyday margins are lower than industry margins.
Manufacturer's provides very competitive margins on their products.
Their is poor return for the amount of space I devote to
manufacturer's products.

Some of the manufacturer's products aren't worth carrying because
their margins are too small.

I am very happy with the margins I receive on manufacturer's
products.

Manufacturer should have better cooperative advertising program.
Manufacturer should provide better cooperative advertising
allowances.

Manufacturer conducts excellent consumer promotions.
Manufacturer provides adequate promotional support for their
products.
Manufacturer provides excellent point-of-purchase displays.