EDUCATION Elon University, Martha & Spencer Love School of Business Elon, NC Bachelor of Science in Business Administration: Marketing May 2015 Minor in Economics GPA: 3.85 Honors: Presidents List (Six Semesters), Deans List (Two Semesters) Beta Gamma Sigma, Phi Eta Sigma
Study Abroad: Accademia Europea di Firenze, Florence, Italy Fall 2013
INTERNSHIP EXPERIENCE Windham Capital Management, LLC, Boston, MA June 2014 Present Marketing Intern Build and monitor multiple Google AdWords campaigns to optimize keyword return on investment Manage firms Google Analytics efforts by constructing weekly reports used to revise the companys online strategy Create and update a database with detailed information about industry competitors, utilized to enhance the company brand and competitive advantage Update presentation graphics and logos in order to standardize all company marketing materials Respond to requests for proposal (RFPs) to provide firm information to potential investors Input financial advisor contact information into Sales Force database, allowing the sales team to present Windhams investment strategies to financial advisors nationwide The Davenport Companies, Cape Cod, MA June 2013 August 2013 Marketing Intern Conducted research on website user behavior using Google Analytics, utilizing results to improve the companys traditional and mobile websites Designed content and managed release schedules for Facebook ad campaigns, allowing more than 5,000 followers to stay informed about resort events and promotions Created marketing materials using Adobe Photoshop, promoting the companys annual fundraiser to event participants and other community members Led company blogging efforts by generating copy and photos, keeping followers up to date on resort activities and community events
LEADERSHIP EXPERIENCE Smittys Homemade Ice Cream, Elon, NC January 2012 Present Assistant Manager Complete end of day duties including closing cash register and balancing receipts Train new employees in register operation, menu items, and customer service skills Ensure best possible experience for each store visitor, includes responding to potential customer service issues Sigma Kappa Sorority, Kappa Zeta Chapter February 2013 Present Sisterhood Chairperson Plan multiple, large-scale events for over two hundred guests Balance a budget with funds exceeding $5,000 Oversee and delegate responsibilities to a committee with more than 20 members
ACTIVITIES Memory Care Center at Twin Lakes Community, Regular Volunteer Elonthon Dance Marathon, Annual Volunteer Relay for Life, Annual Volunteer Elon Womens Club Volleyball, Defensive Specialist
SKILLS Microsoft Excel Copywriting Elementary Italian Google Analytics Microsoft Access Online Marketing Google AdWords Adobe Photoshop WordPress Design Research Constant Contact Email Social Media