Executive Summary

Overview
Greencity consulting is a Real Estate advisory firm specializing in retrofitting older and underperforming
commercial Real Estate with updated sustainable or green building technologies.
Problem
Baltimore, like most american cities, has a central business district filled with older, inefficient, and
underperforming properties. These properties have premier locations, but because of their age, design, and
high utility costs, are largely vacant and in a state of disrepair. Investors believe that these old buildings
dont fit into todays commercial Real Estate landscape, and are largely ignored as viable investments.
Solution
A full service advisory firm that offers investors the experience and knowledge of converting these older
buildings using sustainable or green technologies to make them competitive with new or recent
construction. The firm will identify properties, determine which conversions are applicable and necessary,
coordinate with local government, align project with reputable and dependable vendors for execution, and
assist with financing.
Opportunity
In the Baltimore City central business district alone, there is over 3 Million sq. ft. of vacant commercial
office space in older, obsolete buildings. These buildings can be purchased at a fraction of the cost of newer
buildings, and offer a more desirable location. Greencity consulting will receive a percentage of total project
budget for its services, of around 3%.
Competitive Advantages
Greencitys main competitive advantage is its expertise. Our team has been hand picked and is comprised
of the most experienced sustainable and green building experts in the Baltimore area. There is no other
firm that has specifically focused on this asset group, nor on this kind of solution. Our firm will offer a
specific and full service solution for investors looking to capitalize on the surplus of obsolete Real Estate in
prime baltimore locations.
Business Model
Greencity is a consultant firm, therefore it will receive compensation on a per project basis. Compensation
will be a percentage of the total project budget, designed to stay competitive with typical project manager
fees of around 3%. Also, on a case by case basis, Greencity has the ability to operate from an equity
position.


Team
Michael Palmisano - Property analysis expert.
Tony Kinsler - Financing expert.
Dianne Foote - Client Relations expert.
Wayne Taylor - Local Government expert.
Financials
The firms main costs will be payroll and office overhead. The firm will launch with 4 partners owning an
equal equity share, but each requiring a base salary for $60k a year for the first 2 years. Downtown office
space is estimated at $40k/ year, with $20k in additional expenses. This requires a minimum gross project
need of $10mm over the 2 year period, or $5mm a year.