Strategic Management is the capstone course for business administration majors. Students learn new strategy formulation, implementation, and evaluation concepts and techniques. Students use this new knowledge, coupled with knowledge acquired from other courses, to chart the future direction of different organizations.
Strategic Management students analyze firms in different industries, make objective strategic decisions for companies, and justify those decisions through oral or written communication. Students recommend strategies for the organizations studied and specify how those strategies could best be implemented. Strategic Management is a challenging and exciting course for students.
Strategic Management is an interesting course to teach because the problems and issues of strategic management cover the whole spectrum of business, including finance, marketing, management, management information systems, production operations, economics, and statistics. Strategic management is an emerging and rapidly developing discipline. Weighing the pros and cons of alternative strategies entails a total enterprise perspective and a talent for judging how all relevant factors fit together. This is quite a contrast to other required and elective courses, which are generally concerned with a narrower, more specialized body of knowledge. Although the features of Strategic Management pose an instructional challenge, there is plenty of opportunity to make the study of strategic management the best course in the business curriculum.
There are different ways to teach a good course in Strategic Management. Some instructors supplement the text with a management simulation game; some instructors assign outside readings; some use experiential exercises in class; and some instructors invite guest speakers to class. Most Strategic Management professors use cases. The amount of class time devoted to lecture and case analysis varies considerably among instructors.
If you are experienced in teaching Strategic Management, you may have resolved many pedagogical issues to your own satisfaction. However, if this is the first time you are teaching Strategic Management, then the information provided in the next few pages could help you structure your own course.
Text Book Strategic Management: A Competitive Advantage Approach, Concepts Plus NEW MyManagementLab with Pearson eText -- Access Card Package, 14/E Fred R. David, Francis Marion University ISBN-10: 0133058654 ISBN-13: 9780133058659 2013 Prentice Hall Paper Bound with Access Card, 400 pp
Other Recommended Books: Heinz Weihrich & Harold Koontz. 2004. Management: A Global Perspective. 11 th
Edition. McGraw Hill Education. Stephen P. Robbins, David A. DeCenzo, Sanghamitra Bhattacharyya, Madhushree Nanda Agarwal. 2009. Fundamentals of Management; Essential Concepts and Applications. Pearson Education. 6 th Edition. Michael A. Hitt, J. Stewart Black, Layman W. Porter. 2005. Management. Pearson Education. Luis R. Gomez-Mejia, David B. Balkin, Robert L. Cardy. 2005. Management. McGraw Hill. 2 nd Edition. Samuel C. Certo, S. Trevis Certo. 2006. Modern Management. Pearson Education. 10 th Edition. Hellriegel, Jackson, Slocum. 2002. Management; a Competency Based Approach. Thomson. 9 th Edition. Thomas S. Bateman, Scott A. Snell. 2002. Management; Competing in the New Era. McGraw Hill and Irwin. 5 th Edition. Danny Samson, Richard L. Daft. 2005. Management; Second Pacific Rim Approach. Thomson. 2 nd Edition. Karthryn Bartol, Margret Ten, Graham Mathews and David Martin. 2005. Management: a Pacific Rim focus. McGraw Hill and Irwin. 4 th Edition Required Reading List (Journals and Magazines etc): Business Recorder, Daily News (Business Section), Daily Dawn (Business Section), Tribune Express, and Wall Street Journal New York. Harvard Business Review Business Week, Forbes, Fortune The Journal of Business South Asian Journal of Management Science Vision: The Journal of Business Perspectives Management and Labor Studies Asian Journal of Management Case Pakistan Business Review
Table of Course Contents:
Part 1: Overview of Strategic Management Chapter 1: The Nature of Strategic Management o The Cohesion Case: The Walt Disney Company 2011
Part 2: Strategy Formulation Chapter 2: The Business Vision and Mission Chapter 3: The External Assessment Chapter 4: The Internal Assessment Chapter 5: Strategies in Action Chapter 6: Strategy Analysis and Choice
Part 3: Strategy Implementation Chapter 7: Implementing Strategies: Management and Operations Issues Chapter 8: Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues
Part 4: Strategy Evaluation Chapter 9: Strategy Review, Evaluation, and Control
Part 5: Key Strategic-Management Topics Chapter 10: Business Ethics/Social Responsibility/Environmental Sustainability Chapter 11: Global/International Issues
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