1. What strengths did Ford and VW bring to the Autolatina venture?

Did these
frms have any weakness? Please elaborate.
Answer: Autolatina was the name of a oint venture between VW
!Volkswagen" and Ford. Ford and VW had the #otentiality to their res#e$tive
feld. VW had advan$e te$hnology and Ford had the strong fnan$ial savvy.
%oreover& these two key strengths brought su$$ess to the Autolatina's
venture.
Autolatina got su$$ess in early o#eration but it failed later. (here were some
weakness in frms strategy. (hese were)
o Failed to predict future market: (he emergen$e of %*+,-./+ led
to a substantial in$rease in foreign investment in 0ra1il from maor
multinational $om#anies. %any new #layers entered into the market
and market be$ame more $om#etitive. 0ut Autolatina $ould not #redi$t
the future and not able to $om#ete the market any more.
o Failed to cope up with corporate culture: ,or#orate $ulture is a
maor issue for any organi1ation. 2n Autolatina& (here was a $lash
arisen between the management of VW and Ford. 3ermans were
fou$us on .traitla$ed and on the other hand Ameri$ans were fo$us on
freewheeling. (his $lash e4#erien$ed maor $on5i$ts in Autolatina
venture.
o Failed to meet customer choice: 2n a $om#etitive market&
$ustomer's #referen$e should be given #riority. 2n 0ra1ilian market&
$ustomer #refers lower $ost small $ars. 0ut unfortunately& Autolatina
failed to meet the $ustomer demand.