24 Acacia St., Brgy.

Mariana, New Manila, Quezon City, 1112, Philippines

Tel. No. 00-632-7267763, Telefax: 00-632-7218677, E-mail: tbcmedia@i-manila.com.ph

April 15, 2003

Prof. Dr. Josef Sayer

Director, Bishops’ Relief Fund
Postfach 14 50, D-52015 Aachen, Germany
E-mail: postmaster@misereor.de

Cc: Stephan Stricker, staff

Dear Dr. Sayer:

The Titus Brandsma Center-Media Program (TBC-MP) is the primary mover of the Carmelite Media Ministry of the Order of
Carmelites-Philippines. The program has existed for years now with which it envisions itself as:

An instrument to the formation of collective awareness regarding the potential and use of media and
communication for local community development towards an active participation and re-appropriation of people’s
own culture and

In the creation of an open space for people to become critically aware, to articulate own or reject the values and
meanings as mediated by the media.

In the past three years, TBC-MP engaged itself among others in research, which prepared it to the next level of its course – the
implementation. True to its visions, the Program in coordination with the local communities designed a project to facilitate the
implementation of activities promoting critical awareness that would further develop their decision-making abilities. This is an
effort to empower them as community able to solve their problems, on their own terms, resources and collective abilities. During
the preparatory stage of this new project, continuous consultation was done with the local communities.

With TBC-MP’s existence, it found out that media and communication has a very big role in the social development of a
community. The project is then designed in the context of globalization due to its continued growth, demands and more often, its
harsh effects brought about by technological revolutions in media; thus, the creation of global media. However, TBC-MP has
learned that the solution to this is not to ban access but to educate society how to use these technologies for
productive and creative rather than problematical ends.

In response to the needs of the local communities and media practitioners – the formation of critical awareness for the
enhancement of decision making capabilities and further pastoral care for media practitioners (brought about by the research
findings), TBC-MP proposes the revival of traditional media as it continues to embark on its media literacy education program.
This would strengthen the resilience of communities affected by an environment that is increasingly subjected to the impact of
the modern mass media. As supplement to this alternative media, modern means of mass communication will still be utilized to
serve these ends. Project is entitled:

REVIVAL OF TRADITIONAL MEDIA WITHIN MODERN MASS MEDIA

IN THE MEDIA EDUCATION PROGRAM OF THE CARMELITE MEDIA MINISTRY
IN CARMELITE MISSION AREAS

Local media core groups in the communities have already been established, however, plans for activities are still pending due to
the limitations of TBC-MP as the primary facilitator, which boils down to lack of funds.

Thus, TBC-MP are appealing to the generosity of your agency to help the Program and its local communities realize their
potential through this project. The Program believes that your priority areas cover education and rural development and thus
 2

hope that Bishop’s Relief Fund (Bischofliches Hilfswerk Misereor E.V. – Misereor) will agree to be one of its partners thru
helping in raising the funds.

Your agency can either choose to help in financing the whole project or part of it particularly those that are educational in nature
like the series of workshops/trainings, dialogue (sharing), group study and theatre program and research. This proposal has
already been submitted to other funding agencies and still awaiting for their response.

Attached to this mail includes the following parts for your reference:

Project Proposal (14 pages) – cover letter, history of TBC-MP, its present situation, project description (premises,
goal, objectives), project details (mission areas, partners, key result areas), potential/actual projects and activities,
supervision and management and implementation of projected activities (3-year time frame)

Details of Proposed Activities (11 pages) – description of the flow of activities per objective per year including the
effective measures to evaluate/assess effectiveness and the organizational framework that would guide the
implementation of the project.

Budget Proposal (16 pages) – budget for the three-year time frame

After the three-year time frame, the Program expects the full integration of media literacy education in the school curriculum and
process of community life. Moreover, has developed people socially and thus, depend on themselves in uplifting their conditions.
Continuous production of media artifacts and initiatives on upgrading their skills are also expected from the communities and the
students.

TBC-MP will be responsible for the over-all management and implementation of the project. Moreover, will be in-charge of the
disbursement of funds to activities of the local communities as approved and discussed by TBC-MP Board and advisory groups.
Local media core groups will manage the resource and databank center, which will become the central office in the communities
and would then facilitate the implementation of the project and reporting to TBC-MP. Thus, the center is an integral part of the
project framework and would signal a start for the communities considering the materials and equipment they would need to
guide them thru.

Updates on the progress of the project will be sent to the office of the funding agency twice a year for reference. Annual reports
will also be given to present a comprehensive outline of the year’s accomplishments together with the communities’ reaction and
comments.

The Program prays fervently that your agency would find time to evaluate and respond positively to our proposal.

Thank you very much and more power!

Respectfully yours,

Fr. Marlon A. Lacal, O. Carm

Director, Titus Brandsma Media
3/F Titus Brandsma Center
24 Acacia St., Brgy. Mariana
New Manila, Quezon City, 1112 Philippines
00-632-7267763, 00-632-7218677 (telefax)
tbcmedia@i-manila.com.ph

(Hard copies will be sent via mail if necessary)

 3

24 Acacia St., Brgy. Mariana, New Manila, Quezon City, 1112, Philippines
Tel. No. 00-632-7267763, Telefax: 00-632-7218677, E-mail: tbcmedia@i-manila.com.ph

April 15, 2003

AMA-CMC
Rhijngeesterstraatweg 40
P.O. Box 75
2340 AB Oegstgeest
The Netherlands

Thru: Ms. Marjolijn Eshuis

Program Officer for Asia
m.eschuis@cmc.nu

Dear Ms. Marjolijn:

Peace and solitary greetings!

As Titus Brandsma Center-Media Program (TBC-MP) reached the final phase of its research project, recommendations for the
next phase have taken into form. Thus, the implementation phase made way for the designing of a new project, which would
bring results of the 3-part research to its practical application - responding to the specific needs of each community.

In the past three years, TBC-MP worked on discovering and learning the particular needs of each community and even the
media practitioners; moreover, if these practitioners have answered to the needs of their audiences (readers, viewers/listeners).
All were accomplished thru the research project.

With its continuous efforts, TBC-MP found out that media and communication has a very big role in the social development of a
community. The project is then designed in the context of globalization due to its continued growth, demands and more often, its
harsh effects brought about by technological revolutions in media; thus, the creation of global media. However, TBC-MP has
learned that the solution to this is not to ban access but to educate society how to use these technologies for
productive and creative rather than problematical ends.

Based on these discoveries, the Program in close coordination with local communities designed a project. This was facilitated by
continuous consultation with local communities. Project is entitled:

REVIVAL OF TRADITIONAL MEDIA WITHIN MODERN MASS MEDIA

IN THE MEDIA EDUCATION PROGRAM OF THE CARMELITE MEDIA MINISTRY
IN CARMELITE MISSION AREAS

Together, TBC-MP and communities would facilitate the implementation phase thru engaging in activities promoting critical
awareness, in traditional or modern means. This would further develop the community members’ decision-making abilities, an
effort to show them the way to empowerment as a unified community able to solve their problems, on their own terms, resources
and collective abilities. Moreover, the project also answers to the need of the media practitioners for pastoral care.

TBC-MP proposes the revival of traditional media as it continues to embark on its media literacy education program. This would
strengthen the resilience of communities affected by an environment that is increasingly subjected to the impact of the modern
mass media. As supplement to this alternative media, modern means of mass communication will still be utilized to serve the
ends of the alternatives.
 4

TBC-MP wishes to thank AMA-CMC for its continued support and believe in the sincerity and efforts of the Program. However
due to its limitation of funds, TBC-MP is appealing again to the generosity of the agency to help the Program and its local
communities in realizing their potentials through this project.

The Program would like to apply and ask for reconsideration to AMA-CMC and help in the funding this new project. Your agency
may choose to fund the whole three-year project or provide a one-year bridge fund to at least aid in the starting off of the project.
For the bridge fund, this will be particularly allotted to skill-building/enhancement activities of the Program. This proposal has also
been submitted to other funding agencies and still awaiting for their response.

Attached to this mail includes the following parts for your reference:

Project Proposal (13 pages) – cover letter, history of TBC-MP, its present situation, project description (premises,
goal, objectives), project details (mission areas, partners, key result areas), potential/actual projects and activities,
supervision and management and implementation of projected activities (3-year time frame)

Details of Proposed Activities (11 pages) – description of the flow of activities per objective per year including the
effective measures to evaluate/assess effectiveness and the organizational framework that would guide the
implementation of the project.

Budget Proposal (16 pages) – budget for the three-year time frame

After the three-year time frame, the Program expects the full integration of media literacy education in the school curriculum and
process of community life. Moreover, has developed people socially and thus, depend on themselves in uplifting their conditions.
Continuous production of media artifacts and initiatives on upgrading their skills are also expected from the communities and the
students.

TBC-MP will be responsible for the over-all management and implementation of the project. Moreover, will be in-charge of the
disbursement of funds to activities of the local communities as approved and discussed by TBC-MP Board and advisory groups.
Local media core groups, already formed, will manage the resource and databank center, which will become the central office in
the communities and would then facilitate the implementation of the project and reporting to TBC-MP. Thus, the center is an
integral part of the project framework and would signal a start for the communities considering the materials and equipment they
would need to guide them thru.

Updates on the progress of the project will be sent to the office of the funding agency twice a year for reference. Annual reports
will also be given to present a comprehensive outline of the year’s accomplishments together with the communities’ reaction and
comments.

The Program prays fervently that your agency would find time to evaluate and respond positively to our proposal.

Thank you very much and more power!

Respectfully yours,

Fr. Marlon A. Lacal, O. Carm

Director, Titus Brandsma Media
3/F Titus Brandsma Center
24 Acacia St., Brgy. Mariana
New Manila, Quezon City, 1112 Philippines
00-632-7267763, 00-632-7218677 (telefax)
tbcmedia@i-manila.com.ph

(Hard copies will be sent via mail if necessary)

 5

24 Acacia St., Brgy. Mariana, New Manila, Quezon City, 1112, Philippines
Tel. No. 00-632-7267763, Telefax: 00-632-7218677, E-mail: tbcmedia@i-manila.com.ph

April 15, 2003

Mr. Colin G. Campbell

President, Rockefeller Brothers Fund (RBF)
37th Floor New York, New York, 10022-7001
E-mail: rock@rbf.org

Cc: Benjamin R. Shute, Jr., Secretary and Treasurer

Dear Mr. Campbell:

The Titus Brandsma Center-Media Program (TBC-MP) is the primary mover of the Carmelite Media Ministry of the Order of
Carmelites-Philippines. The program has existed for years now with which it envisions itself as:

An instrument to the formation of collective awareness regarding the potential and use of media and
communication for local community development towards an active participation and re-appropriation of people’s
own culture and

In the creation of an open space for people to become critically aware, to articulate own or reject the values and
meanings as mediated by the media.

In the past three years, TBC-MP engaged itself among others in research, which prepared it to the next level of its course – the
implementation. True to its visions, the Program in coordination with the local communities designed a project to facilitate the
implementation of activities promoting critical awareness that would further develop their decision-making abilities. This is an
effort to empower them as community able to solve their problems, on their own terms, resources and collective abilities. During
the preparatory stage of this new project, continuous consultation was done with the local communities.

With TBC-MP’s existence, it found out that media and communication has a very big role in the social development of a
community. The project is then designed in the context of globalization due to its continued growth, demands and more often, its
harsh effects brought about by technological revolutions in media; thus, the creation of global media. However, TBC-MP has
learned that the solution to this is not to ban access but to educate society how to use these technologies for
productive and creative rather than problematical ends. (see Premise, under Project Proposal – project description, p. 2-3)

In response to the needs of the local communities and media practitioners – the formation of critical awareness for the
enhancement of decision making capabilities and further pastoral care for media practitioners (brought about by the research
findings), TBC-MP proposes the revival of traditional media as it continues to embark on its media literacy education program.
This would strengthen the resilience of communities affected by an environment that is increasingly subjected to the impact of
the modern mass media. As supplement to this alternative media, modern means of mass communication will still be utilized to
serve the ends of these alternative forms. Project is entitled:

REVIVAL OF TRADITIONAL MEDIA WITHIN MODERN MASS MEDIA

IN THE MEDIA EDUCATION PROGRAM OF THE CARMELITE MEDIA MINISTRY
IN CARMELITE MISSION AREAS

Local media core groups in the communities have already been established, however, plans for activities are still pending due to
the limitations of TBC-MP as the primary facilitator, which boils down to lack of funds.
 6

Thus, TBC-MP are appealing to the generosity of your agency to help the Program and its local communities realize their
potential through this project. The Program believes that your priority areas cover education and development and thus, hope
that Rockefeller Brothers Fund (RBF) will agree to be one of its partners.

Aside from these priority areas, the Project is aligned to the interest of the RBF Programme to global security. Culture and
technology-based communication forms and means will both be used. As said, these technological innovations in media, which
created global media produces harsh effects on the industry and even more to society and people. But solution to this is not to
counter each other nor to ban access to any of the forms but to recognize their diversity, advantages and strength and
use them where it is applicable. Communication plays a big role in the development of the public; thus, both means will be
used to support democratization programs that would lead to peaceful resolutions of community problems/issues. Community
members will be undergoing media literacy education seminars/ workshops to prepare and empower them to create these
resolutions that would make way to the emergence of a more just, sustainable and peaceful world.

Aware of your agency’s restrictions in funding, the Program is asking only funds for activities that are educational in nature like
the series of workshops/trainings, dialogue (sharing), group study, theatre program and a part for the putting up of the resource
center. This proposal has already been submitted to other funding agencies and still awaiting for response.

Attached to this mail includes the following parts for your reference:

Project Proposal (14 pages) – cover letter, history of TBC-MP, its present situation, project description (premises,
goal, objectives), project details (mission areas, partners, key result areas), potential/actual projects and activities,
supervision and management and implementation of projected activities (3-year time frame)

Details of Proposed Activities (11 pages) – description of the flow of activities per objective per year including the
effective measures to evaluate/assess effectiveness and the organizational framework that would guide the
implementation of the project.

Budget Proposal (16 pages) – budget for the three-year time frame

After the three-year time frame, the Program expects the full integration of media literacy education in the school curriculum and
process of community life. Moreover, has developed people socially and thus, depend on themselves in uplifting their conditions.
Continuous production of media artifacts and initiatives on upgrading their skills are also expected from the communities and the
students.

TBC-MP will be responsible for the over-all management and implementation of the project. Moreover, will be in-charge of the
disbursement of funds to activities of the local communities as approved and discussed by TBC-MP Board and advisory groups.
Local media core groups will manage the resource and databank center, which will become the central office in the communities
and would then facilitate the implementation of the project and reporting to TBC-MP. Thus, the center is an integral part of the
project framework and would signal a start for the communities considering the materials and equipment they would need to
guide them thru. Staff will be composed of 6 members – three friars as director of each local media program, which will oversee
the implementation of project in three major areas and three coordinators to assist the friars. Updates will be sent regularly.

The Program prays fervently that your agency would find time to evaluate and respond positively to our proposal. Thank you very
much and more power!

Respectfully yours,

Fr. Marlon A. Lacal, O. Carm

Director, Titus Brandsma Media
24 Acacia St., Brgy. Mariana
New Manila, Quezon City, 1112 Philippines
00-632-7267763, 00-632-7218677 (telefax)
tbcmedia@i-manila.com.ph

(Hard copies will be sent via mail if necessary)

 7

SYNOPSIS OF REQUESTED BUDGET

REGULAR PROGRAMS
(Escalante, Agusan and Central Media Office-Manila)

Local Counterpart Amount Requested

1. Group Study and Theatre Program

(4 theatre groups, 2 areas, once a month/quarterly) Php 38,400 28,800

2. Focus Group Discussion

(2 Communicators’ Group, 2 areas, twice-a-month) 33,600 43,200

3. Seminar and Workshop Series

Folk Media/Theatre Groups (quarterly) 224,800 334,400

Communicators’ Group (quarterly) 134,000 211,000

4. Networking
(Community Media) 1,900 13,300

5. Media Literacy Education

(Communicators’ Group – community members, twice-a-year) 26,900 47,200

6. Annual Retreat and Mission Conference

(Communicators’ Group, annual) 92,650 140,400

7. Management of Resource and Databank Center

(3 major areas) 151,000 506,100

8. Communication Systems
(newsletter, bulletin boards, academic activities, 2 areas) 13,000 47,000

9. Film Dialogue
(3 major areas, once a month – communities
16 sessions – manila) 15,600 31,800

10. Titus Brandsma Award-Philippines

(nationwide) 58,000 174,000

11. Organizational Development and Strengthening

(3 major areas)

Orientation & evaluation meetings 30,000 52,000

Quarterly organizational meetings 4,950 27,400

Staff development and operations 416,000 355,000

TOTAL PHP 1,240,800 2,011,600

GRAND TOTAL PHP 3,252,400

(see Budget Proposal for complete details)

 8

24 Acacia St., Brgy. Mariana, New Manila, Quezon City, 1112, Philippines
Tel. No. 00-632-7267763, Telefax: 00-632-7218677, E-mail: tbcmedia@i-manila.com.ph

April 15, 2003

Swiss Catholic Lenten Fund

Habsburger Strasse
Postfach 2856, 44 CH – 6002 Lucern
Switzerland
E-mail: mail@fastenopfer.ch

Dear Sir/Madam:

The Titus Brandsma Center-Media Program (TBC-MP) is the primary mover of the Carmelite Media Ministry of the Order of
Carmelites-Philippines. The program has existed for years now with which it envisions itself as:

An instrument to the formation of collective awareness regarding the potential and use of media and
communication for local community development towards an active participation and re-appropriation of people’s
own culture and

In the creation of an open space for people to become critically aware, to articulate own or reject the values and
meanings as mediated by the media.

In the past three years, TBC-MP engaged itself among others in research, which prepared it to the next level of its course – the
implementation. True to its visions, the Program in coordination with the local communities designed a project to facilitate the
implementation of activities promoting critical awareness that would further develop their decision-making abilities. This is an
effort to empower them as community able to solve their problems, on their own terms, resources and collective abilities. During
the preparatory stage of this new project, continuous consultation was done with the local communities.

With TBC-MP’s existence, it found out that media and communication has a very big role in the social development of a
community. The project is then designed in the context of globalization due to its continued growth, demands and more often, its
harsh effects brought about by technological revolutions in media; thus, the creation of global media. However, TBC-MP has
learned that the solution to this is not to ban access but to educate society how to use these technologies for
productive and creative rather than problematical ends.

In response to the needs of the local communities and media practitioners – the formation of critical awareness for the
enhancement of decision making capabilities and further pastoral care for media practitioners (brought about by the research
findings), TBC-MP proposes the revival of traditional media as it continues to embark on its media literacy education program.
This would strengthen the resilience of communities affected by an environment that is increasingly subjected to the impact of
the modern mass media. As supplement to this alternative media, modern means of mass communication will still be utilized to
serve these ends. Project is entitled:

REVIVAL OF TRADITIONAL MEDIA WITHIN MODERN MASS MEDIA

IN THE MEDIA EDUCATION PROGRAM OF THE CARMELITE MEDIA MINISTRY
IN CARMELITE MISSION AREAS

Local media core groups in the communities have already been established, however, plans for activities are still pending due to
the limitations of TBC-MP as the primary facilitator, which boils down to lack of funds.
 9

Thus, TBC-MP are appealing to the generosity of your agency to help the Program and its local communities realize their
potential through this project. The Program believes that your priority areas cover education and rural development and thus
hope that Swiss Catholic Lenten Fund will agree to be one of its partners thru helping in the raising of funds.

Your agency can either choose to help in financing the whole project or part of it particularly those that are educational in nature
like the series of workshops/trainings, dialogue (sharing), group study and theatre program and research. This proposal has
already been submitted to other funding agencies and still awaiting for their response.

Attached to this mail includes the following parts for your reference:

Project Proposal (13 pages) – cover letter, history of TBC-MP, its present situation, project description (premises,
goal, objectives), project details (mission areas, partners, key result areas), potential/actual projects and activities,
supervision and management and implementation of projected activities (3-year time frame).

Details of Proposed Activities (11 pages) – description of the flow of activities per objective per year including the
effective measures to evaluate/assess effectiveness and the organizational framework that would guide the
implementation of the project.

Budget Proposal (16 pages) – budget for the three-year time frame

After the three-year time frame, the Program expects the full integration of media literacy education in the school curriculum and
process of community life. Moreover, has developed people socially and thus, depend on themselves in uplifting their conditions.
Continuous production of media artifacts and initiatives on upgrading their skills are also expected from the communities and the
students.

TBC-MP will be responsible for the over-all management and implementation of the project. Moreover, will be in-charge of the
disbursement of funds to activities of the local communities as approved and discussed by TBC-MP Board and advisory groups.
Local media core groups will manage the resource and databank center, which will become the central office in the communities
and would then facilitate the implementation of the project and reporting to TBC-MP. Thus, the center is an integral part of the
project framework and would signal a start for the communities considering the materials and equipment they would need to
guide them thru.

Updates on the progress of the project will be sent to the office of the funding agency twice a year for reference. Annual reports
will also be given to present a comprehensive outline of the year’s accomplishments together with the communities’ reaction and
comments.

The Program prays fervently that your agency would find time to evaluate and respond positively to our proposal.

Thank you very much and more power!

Respectfully yours,

Fr. Marlon A. Lacal, O. Carm

Director, Titus Brandsma Media
3/F Titus Brandsma Center
24 Acacia St., Brgy. Mariana
New Manila, Quezon City, 1112 Philippines
00-632-7267763, 00-632-7218677 (telefax)
tbcmedia@i-manila.com.ph

(Hard copies will be sent via mail if necessary)

 10

24 Acacia St., Brgy. Mariana, New Manila, Quezon City, 1112, Philippines
Tel. No. 00-632-7267763, Telefax: 00-632-7218677, E-mail: tbcmedia@i-manila.com.ph

April 15, 2003

Ms. Marcelle Sinclair

Canadian Catholic Organization for Dev’t & Peace (CCODP)
5633 Sherbrooke Street East, Montreal, Que
H1N 1A3 Canada
E-mail: info@devp.org

CC: Jean-Paul Saint Germain

Dear Ms. Sinclair:

The Titus Brandsma Center-Media Program (TBC-MP) is the primary mover of the Carmelite Media Ministry of the Order of
Carmelites-Philippines. The program has existed for years now with which it envisions itself as:

An instrument to the formation of collective awareness regarding the potential and use of media and
communication for local community development towards an active participation and re-appropriation of people’s
own culture and

In the creation of an open space for people to become critically aware, to articulate own or reject the values and
meanings as mediated by the media.

In the past three years, TBC-MP engaged itself among others in research, which prepared it to the next level of its course – the
implementation. True to its visions, the Program in coordination with the local communities designed a project to facilitate the
implementation of activities promoting critical awareness that would further develop their decision-making abilities. This is an
effort to empower them as community able to solve their problems, on their own terms, resources and collective abilities. During
the preparatory stage of this new project, continuous consultation was done with the local communities.

With TBC-MP’s existence, it found out that media and communication has a very big role in the social development of a
community. The project is then designed in the context of globalization due to its continued growth, demands and more often, its
harsh effects brought about by technological revolutions in media; thus, the creation of global media. However, TBC-MP has
learned that the solution to this is not to ban access but to educate society how to use these technologies for
productive and creative rather than problematical ends.

In response to the needs of the local communities and media practitioners – the formation of critical awareness for the
enhancement of decision making capabilities and further pastoral care for media practitioners (brought about by the research
findings), TBC-MP proposes the revival of traditional media as it continues to embark on its media literacy education program.
This would strengthen the resilience of communities affected by an environment that is increasingly subjected to the impact of
the modern mass media. As supplement to this alternative media, modern means of mass communication will still be utilized to
serve these ends. Project is entitled:

REVIVAL OF TRADITIONAL MEDIA WITHIN MODERN MASS MEDIA

IN THE MEDIA EDUCATION PROGRAM OF THE CARMELITE MEDIA MINISTRY
IN CARMELITE MISSION AREAS

Local media core groups in the communities have already been established, however, plans for activities are still pending due to
the limitations of TBC-MP as the primary facilitator, which boils down to lack of funds.
 11

Thus, TBC-MP are appealing to the generosity of your agency to help the Program and its local communities realize their
potential through this project. The Program believes that your priority areas support efforts on promoting participatory
democracy, which is one of the aims of this project. and thus hope that Canadian Catholic Organization for Development and
Peace (Developpement et Paix) will agree to be one of its partners thru helping in the raising of funds.

Your agency can either choose to help in financing the whole project or part of it particularly those that are educational in nature
like the series of workshops/trainings, dialogue (sharing), group study and theatre program and research. This proposal has
already been submitted to other funding agencies and still awaiting for their response.

Attached to this mail includes the following parts for your reference:

Project Proposal (13 pages) – cover letter, history of TBC-MP, its present situation, project description (premises,
goal, objectives), project details (mission areas, partners, key result areas), potential/actual projects and activities,
supervision and management and implementation of projected activities (3-year time frame).

Details of Proposed Activities (11 pages) – description of the flow of activities per objective per year including the
effective measures to evaluate/assess effectiveness and the organizational framework that would guide the
implementation of the project.

Budget Proposal (16 pages) – budget for the three-year time frame

After the three-year time frame, the Program expects the full integration of media literacy education in the school curriculum and
process of community life. Moreover, has developed people socially and thus, depend on themselves in uplifting their conditions.
Continuous production of media artifacts and initiatives on upgrading their skills are also expected from the communities and the
students.

TBC-MP will be responsible for the over-all management and implementation of the project. Moreover, will be in-charge of the
disbursement of funds to activities of the local communities as approved and discussed by TBC-MP Board and advisory groups.
Local media core groups will manage the resource and databank center, which will become the central office in the communities
and would then facilitate the implementation of the project and reporting to TBC-MP. Thus, the center is an integral part of the
project framework and would signal a start for the communities considering the materials and equipment they would need to
guide them thru.

Updates on the progress of the project will be sent to the office of the funding agency twice a year for reference. Annual reports
will also be given to present a comprehensive outline of the year’s accomplishments together with the communities’ reaction and
comments.

The Program prays fervently that your agency would find time to evaluate and respond positively to our proposal.

Thank you very much and more power!

Respectfully yours,

Fr. Marlon A. Lacal, O. Carm

Director, Titus Brandsma Media
3/F Titus Brandsma Center
24 Acacia St., Brgy. Mariana
New Manila, Quezon City, 1112 Philippines
00-632-7267763, 00-632-7218677 (telefax)
tbcmedia@i-manila.com.ph

(Hard copies will be sent via mail if necessary)

 12

24 Acacia St., Brgy. Mariana, New Manila, Quezon City, 1112, Philippines
Tel. No. 00-632-7267763, Telefax: 00-632-7218677, E-mail: tbcmedia@i-manila.com.ph

April 15, 2003

The Staff
Danish International Development Assistance (Danida)
2 Asiatisk Plads, DK-1448 Copenhagen K., Denmark
E-mail: um@um.dk

Dear Sir/Madam:

The Titus Brandsma Center-Media Program (TBC-MP) is the primary mover of the Carmelite Media Ministry of the Order of
Carmelites-Philippines. The program has existed for years now with which it envisions itself as:

An instrument to the formation of collective awareness regarding the potential and use of media and
communication for local community development towards an active participation and re-appropriation of people’s
own culture and

In the creation of an open space for people to become critically aware, to articulate own or reject the values and
meanings as mediated by the media.

In the past three years, TBC-MP engaged itself among others in research, which prepared it to the next level of its course – the
implementation. True to its visions, the Program in coordination with the local communities designed a project to facilitate the
implementation of activities promoting critical awareness that would further develop their decision-making abilities. This is an
effort to empower them as community able to solve their problems, on their own terms, resources and collective abilities. During
the preparatory stage of this new project, continuous consultation was done with the local communities.

With TBC-MP’s existence, it found out that media and communication has a very big role in the social development of a
community. The project is then designed in the context of globalization due to its continued growth, demands and more often, its
harsh effects brought about by technological revolutions in media; thus, the creation of global media. However, TBC-MP has
learned that the solution to this is not to ban access but to educate society how to use these technologies for
productive and creative rather than problematical ends.

In response to the needs of the local communities and media practitioners – the formation of critical awareness for the
enhancement of decision making capabilities and further pastoral care for media practitioners (brought about by the research
findings), TBC-MP proposes the revival of traditional media as it continues to embark on its media literacy education program.
This would strengthen the resilience of communities affected by an environment that is increasingly subjected to the impact of
the modern mass media. As supplement to this alternative media, modern means of mass communication will still be utilized to
serve these ends. Project is entitled:

REVIVAL OF TRADITIONAL MEDIA WITHIN MODERN MASS MEDIA

IN THE MEDIA EDUCATION PROGRAM OF THE CARMELITE MEDIA MINISTRY
IN CARMELITE MISSION AREAS

Local media core groups in the communities have already been established, however, plans for activities are still pending due to
the limitations of TBC-MP as the primary facilitator, which boils down to lack of funds.

Thus, TBC-MP are appealing to the generosity of your agency to help the Program and its local communities realize their
potential through this project. The Program believes that your priority areas cover social development and democratization and
 13

thus hope that Danish International Development Assistance (Danida) will agree to be one of its partners thru helping in the
raising of funds.

Your agency can either choose to help in financing the whole project or part of it particularly those that are educational in nature
like the series of workshops/trainings, dialogue (sharing), group study and theatre program and research. This proposal has
already been submitted to other funding agencies and still awaiting for their response.

Attached to this mail includes the following parts for your reference:

Project Proposal (13 pages) – cover letter, history of TBC-MP, its present situation, project description (premises,
goal, objectives), project details (mission areas, partners, key result areas), potential/actual projects and activities,
supervision and management and implementation of projected activities (3-year time frame).

Details of Proposed Activities (11 pages) – description of the flow of activities per objective per year including the
effective measures to evaluate/assess effectiveness and the organizational framework that would guide the
implementation of the project.

Budget Proposal (16 pages) – budget for the three-year time frame

After the three-year time frame, the Program expects the full integration of media literacy education in the school curriculum and
process of community life. Moreover, has developed people socially and thus, depend on themselves in uplifting their conditions.
Continuous production of media artifacts and initiatives on upgrading their skills are also expected from the communities and the
students.

TBC-MP will be responsible for the over-all management and implementation of the project. Moreover, will be in-charge of the
disbursement of funds to activities of the local communities as approved and discussed by TBC-MP Board and advisory groups.
Local media core groups will manage the resource and databank center, which will become the central office in the communities
and would then facilitate the implementation of the project and reporting to TBC-MP. Thus, the center is an integral part of the
project framework and would signal a start for the communities considering the materials and equipment they would need to
guide them thru.

Updates on the progress of the project will be sent to the office of the funding agency twice a year for reference. Annual reports
will also be given to present a comprehensive outline of the year’s accomplishments together with the communities’ reaction and
comments.

The Program prays fervently that your agency would find time to evaluate and respond positively to our proposal.

Thank you very much and more power!

Respectfully yours,

Fr. Marlon A. Lacal, O. Carm

Director, Titus Brandsma Media
3/F Titus Brandsma Center
24 Acacia St., Brgy. Mariana
New Manila, Quezon City, 1112 Philippines
00-632-7267763, 00-632-7218677 (telefax)
tbcmedia@i-manila.com.ph

(Hard copies will be sent via mail if necessary)

 14

24 Acacia St., Brgy. Mariana, New Manila, Quezon City, 1112, Philippines
Tel. No. 00-632-7267763, Telefax: 00-632-7218677, E-mail: tbcmedia@i-manila.com.ph

April 15, 2003

Mr. Fernando Castello

President, Reporters sans frontieres (RSF)
5 rue Geoffroy Marie, 75009 Paris, France
E-mail: rsf@rsf.fr

Dear Mr. Castello:

The Titus Brandsma Center-Media Program (TBC-MP) is the primary mover of the Carmelite Media Ministry of the Order of
Carmelites-Philippines. The program has existed for years now with which it envisions itself as:

An instrument to the formation of collective awareness regarding the potential and use of media and
communication for local community development towards an active participation and re-appropriation of people’s
own culture and

In the creation of an open space for people to become critically aware, to articulate own or reject the values and
meanings as mediated by the media.

In the past three years, TBC-MP engaged itself among others in research, which prepared it to the next level of its course – the
implementation. True to its visions, the Program in coordination with the local communities designed a project to facilitate the
implementation of activities promoting critical awareness that would further develop their decision-making abilities. This is an
effort to empower them as community able to solve their problems, on their own terms, resources and collective abilities. During
the preparatory stage of this new project, continuous consultation was done with the local communities.

With TBC-MP’s existence, it found out that media and communication has a very big role in the social development of a
community. The project is then designed in the context of globalization due to its continued growth, demands and more often, its
harsh effects brought about by technological revolutions in media; thus, the creation of global media. However, TBC-MP has
learned that the solution to this is not to ban access but to educate society how to use these technologies for
productive and creative rather than problematical ends.

In response to the needs of the local communities and media practitioners – the formation of critical awareness for the
enhancement of decision making capabilities and further pastoral care for media practitioners (brought about by the research
findings), TBC-MP proposes the revival of traditional media as it continues to embark on its media literacy education program.
This would strengthen the resilience of communities affected by an environment that is increasingly subjected to the impact of
the modern mass media. As supplement to this alternative media, modern means of mass communication will still be utilized to
serve these ends. Project is entitled:

REVIVAL OF TRADITIONAL MEDIA WITHIN MODERN MASS MEDIA

IN THE MEDIA EDUCATION PROGRAM OF THE CARMELITE MEDIA MINISTRY
IN CARMELITE MISSION AREAS

Local media core groups in the communities have already been established, however, plans for activities are still pending due to
the limitations of TBC-MP as the primary facilitator, which boils down to lack of funds.

Thus, TBC-MP are appealing to the generosity of your agency to help the Program and its local communities realize their
potential through this project. The Program believes that your priority areas cover press freedom and journalists’ welfare; thus
hope that Reporters sans frontieres (RSF) will agree to be one of its partners thru helping in the raising of funds.
 15

Your agency can help the project thru helping to finance the Titus Brandsma Award-Philippines (see Project Proposal, present
situation for description and budget proposal, p. 11 for amount requested). This proposal has already been submitted to other
funding agencies and still awaiting for their response.

Attached to this mail includes the following parts for your reference:

Project Proposal (13 pages) – cover letter, history of TBC-MP, its present situation, project description (premises,
goal, objectives), project details (mission areas, partners, key result areas), potential/actual projects and activities,
supervision and management and implementation of projected activities (3-year time frame).

Details of Proposed Activities (11 pages) – description of the flow of activities per objective per year including the
effective measures to evaluate/assess effectiveness and the organizational framework that would guide the
implementation of the project.

Budget Proposal (16 pages) – budget for the three-year time frame

After the three-year time frame, the Program expects the full integration of media literacy education in the school curriculum and
process of community life. Moreover, has developed people socially and thus, depend on themselves in uplifting their conditions.
Continuous production of media artifacts and initiatives on upgrading their skills are also expected from the communities and the
students.

TBC-MP will be responsible for the over-all management and implementation of the project. Moreover, will be in-charge of the
disbursement of funds to activities of the local communities as approved and discussed by TBC-MP Board and advisory groups.
Local media core groups will manage the resource and databank center, which will become the central office in the communities
and would then facilitate the implementation of the project and reporting to TBC-MP. Thus, the center is an integral part of the
project framework and would signal a start for the communities considering the materials and equipment they would need to
guide them thru.

Updates on the progress of the project will be sent to the office of the funding agency twice a year for reference. Annual reports
will also be given to present a comprehensive outline of the year’s accomplishments together with the communities’ reaction and
comments.

The Program prays fervently that your agency would find time to evaluate and respond positively to our proposal.

Thank you very much and more power!

Respectfully yours,

Fr. Marlon A. Lacal, O. Carm

Director, Titus Brandsma Media
3/F Titus Brandsma Center
24 Acacia St., Brgy. Mariana
New Manila, Quezon City, 1112 Philippines
00-632-7267763, 00-632-7218677 (telefax)
tbcmedia@i-manila.com.ph

(Hard copies will be sent via mail if necessary)

 16

24 Acacia St., Brgy. Mariana, New Manila, Quezon City, 1112, Philippines
Tel. No. 00-632-7267763, Telefax: 00-632-7218677, E-mail: tbcmedia@i-manila.com.ph

April 15, 2003

Bishop John Kirby

Chairman, Trocaire
169 Booterstown Avenue, Blackrock, Co.
Dublin, Ireland
E-mail: info@trocaire.ie

CC: Justin Kilcullen, director

Dear Bishop Kirby:

The Titus Brandsma Center-Media Program (TBC-MP) is the primary mover of the Carmelite Media Ministry of the Order of
Carmelites-Philippines. The program has existed for years now with which it envisions itself as:

An instrument to the formation of collective awareness regarding the potential and use of media and
communication for local community development towards an active participation and re-appropriation of people’s
own culture and

In the creation of an open space for people to become critically aware, to articulate own or reject the values and
meanings as mediated by the media.

In the past three years, TBC-MP engaged itself among others in research, which prepared it to the next level of its course – the
implementation. True to its visions, the Program in coordination with the local communities designed a project to facilitate the
implementation of activities promoting critical awareness that would further develop their decision-making abilities. This is an
effort to empower them as community able to solve their problems, on their own terms, resources and collective abilities. During
the preparatory stage of this new project, continuous consultation was done with the local communities.

With TBC-MP’s existence, it found out that media and communication has a very big role in the social development of a
community. The project is then designed in the context of globalization due to its continued growth, demands and more often, its
harsh effects brought about by technological revolutions in media; thus, the creation of global media. However, TBC-MP has
learned that the solution to this is not to ban access but to educate society how to use these technologies for
productive and creative rather than problematical ends.

In response to the needs of the local communities and media practitioners – the formation of critical awareness for the
enhancement of decision making capabilities and further pastoral care for media practitioners (brought about by the research
findings), TBC-MP proposes the revival of traditional media as it continues to embark on its media literacy education program.
This would strengthen the resilience of communities affected by an environment that is increasingly subjected to the impact of
the modern mass media. As supplement to this alternative media, modern means of mass communication will still be utilized to
serve these ends. Project is entitled:

REVIVAL OF TRADITIONAL MEDIA WITHIN MODERN MASS MEDIA

IN THE MEDIA EDUCATION PROGRAM OF THE CARMELITE MEDIA MINISTRY
IN CARMELITE MISSION AREAS

Local media core groups in the communities have already been established, however, plans for activities are still pending due to
the limitations of TBC-MP as the primary facilitator, which boils down to lack of funds.
 17

Thus, TBC-MP are appealing to the generosity of your agency to help the Program and its local communities realize their
potential through this project. The Program believes that your priority areas cover education and arts to create social awareness
and thus hope that Trocaire will agree to be one of its partners thru helping in the raising of funds.

Your agency can either choose to help in financing the whole project or part of it particularly those that are educational in nature
like the series of workshops/trainings, dialogue (sharing), group study and theatre program and research. This proposal has
already been submitted to other funding agencies and still awaiting for their response.

Attached to this mail includes the following parts for your reference:

Project Proposal (13 pages) – cover letter, history of TBC-MP, its present situation, project description (premises,
goal, objectives), project details (mission areas, partners, key result areas), potential/actual projects and activities,
supervision and management and implementation of projected activities (3-year time frame).

Details of Proposed Activities (11 pages) – description of the flow of activities per objective per year including the
effective measures to evaluate/assess effectiveness and the organizational framework that would guide the
implementation of the project.

Budget Proposal (16 pages) – budget for the three-year time frame

After the three-year time frame, the Program expects the full integration of media literacy education in the school curriculum and
process of community life. Moreover, has developed people socially and thus, depend on themselves in uplifting their conditions.
Continuous production of media artifacts and initiatives on upgrading their skills are also expected from the communities and the
students.

TBC-MP will be responsible for the over-all management and implementation of the project. Moreover, will be in-charge of the
disbursement of funds to activities of the local communities as approved and discussed by TBC-MP Board and advisory groups.
Local media core groups will manage the resource and databank center, which will become the central office in the communities
and would then facilitate the implementation of the project and reporting to TBC-MP. Thus, the center is an integral part of the
project framework and would signal a start for the communities considering the materials and equipment they would need to
guide them thru.

Updates on the progress of the project will be sent to the office of the funding agency twice a year for reference. Annual reports
will also be given to present a comprehensive outline of the year’s accomplishments together with the communities’ reaction and
comments.

The Program prays fervently that your agency would find time to evaluate and respond positively to our proposal.

Thank you very much and more power!

Respectfully yours,

Fr. Marlon A. Lacal, O. Carm

Director, Titus Brandsma Media
3/F Titus Brandsma Center
24 Acacia St., Brgy. Mariana
New Manila, Quezon City, 1112 Philippines
00-632-7267763, 00-632-7218677 (telefax)
tbcmedia@i-manila.com.ph

(Hard copies will be sent via mail if necessary)

 18

24 Acacia St., Brgy. Mariana, New Manila, Quezon City, 1112, Philippines
Tel. No. 00-632-7267763, Telefax: 00-632-7218677, E-mail: tbcmedia@i-manila.com.ph

April 15, 2003

H.A.J. Kruijssen
General Director
Catholic Organization for Dev’t Cooperation
Postbus 77, Rhijngeesterstraatweg 40
2340 AB Oegstgeest, Netherlands
E-mail: bilance@antenna.nl

Dear Mr. Kruijssen:

The Titus Brandsma Center-Media Program (TBC-MP) is the primary mover of the Carmelite Media Ministry of the Order of
Carmelites-Philippines. The program has existed for years now with which it envisions itself as:

An instrument to the formation of collective awareness regarding the potential and use of media and
communication for local community development towards an active participation and re-appropriation of people’s
own culture and

In the creation of an open space for people to become critically aware, to articulate own or reject the values and
meanings as mediated by the media.

In the past three years, TBC-MP engaged itself among others in research, which prepared it to the next level of its course – the
implementation. True to its visions, the Program in coordination with the local communities designed a project to facilitate the
implementation of activities promoting critical awareness that would further develop their decision-making abilities. This is an
effort to empower them as community able to solve their problems, on their own terms, resources and collective abilities. During
the preparatory stage of this new project, continuous consultation was done with the local communities.

With TBC-MP’s existence, it found out that media and communication has a very big role in the social development of a
community. The project is then designed in the context of globalization due to its continued growth, demands and more often, its
harsh effects brought about by technological revolutions in media; thus, the creation of global media. However, TBC-MP has
learned that the solution to this is not to ban access but to educate society how to use these technologies for
productive and creative rather than problematical ends.

In response to the needs of the local communities and media practitioners – the formation of critical awareness for the
enhancement of decision making capabilities and further pastoral care for media practitioners (brought about by the research
findings), TBC-MP proposes the revival of traditional media as it continues to embark on its media literacy education program.
This would strengthen the resilience of communities affected by an environment that is increasingly subjected to the impact of
the modern mass media. As supplement to this alternative media, modern means of mass communication will still be utilized to
serve these ends. Project is entitled:

REVIVAL OF TRADITIONAL MEDIA WITHIN MODERN MASS MEDIA

IN THE MEDIA EDUCATION PROGRAM OF THE CARMELITE MEDIA MINISTRY
IN CARMELITE MISSION AREAS

Local media core groups in the communities have already been established, however, plans for activities are still pending due to
the limitations of TBC-MP as the primary facilitator, which boils down to lack of funds.
 19

Thus, TBC-MP are appealing to the generosity of your agency to help the Program and its local communities realize their
potential through this project. The Program believes that your priority areas cover education and development and thus hope that
Catholic Organization for Development Cooperation (Bilance) will agree to be one of its partners thru helping in the raising of
funds.

Your agency can either choose to help in financing the whole project or part of it particularly those that are educational in nature
like the series of workshops/trainings, dialogue (sharing), group study and theatre program and research. This proposal has
already been submitted to other funding agencies and still awaiting for their response.

Attached to this mail includes the following parts for your reference:

Project Proposal (13 pages) – cover letter, history of TBC-MP, its present situation, project description (premises,
goal, objectives), project details (mission areas, partners, key result areas), potential/actual projects and activities,
supervision and management and implementation of projected activities (3-year time frame).

Details of Proposed Activities (11 pages) – description of the flow of activities per objective per year including the
effective measures to evaluate/assess effectiveness and the organizational framework that would guide the
implementation of the project.

Budget Proposal (16 pages) – budget for the three-year time frame

After the three-year time frame, the Program expects the full integration of media literacy education in the school curriculum and
process of community life. Moreover, has developed people socially and thus, depend on themselves in uplifting their conditions.
Continuous production of media artifacts and initiatives on upgrading their skills are also expected from the communities and the
students.

TBC-MP will be responsible for the over-all management and implementation of the project. Moreover, will be in-charge of the
disbursement of funds to activities of the local communities as approved and discussed by TBC-MP Board and advisory groups.
Local media core groups will manage the resource and databank center, which will become the central office in the communities
and would then facilitate the implementation of the project and reporting to TBC-MP. Thus, the center is an integral part of the
project framework and would signal a start for the communities considering the materials and equipment they would need to
guide them thru.

Updates on the progress of the project will be sent to the office of the funding agency twice a year for reference. Annual reports
will also be given to present a comprehensive outline of the year’s accomplishments together with the communities’ reaction and
comments.

The Program prays fervently that your agency would find time to evaluate and respond positively to our proposal.

Thank you very much and more power!

Respectfully yours,

Fr. Marlon A. Lacal, O. Carm

Director, Titus Brandsma Media
3/F Titus Brandsma Center
24 Acacia St., Brgy. Mariana
New Manila, Quezon City, 1112 Philippines
00-632-7267763, 00-632-7218677 (telefax)
tbcmedia@i-manila.com.ph

(Hard copies will be sent via mail if necessary)