2004 - Complete Narrative Report

October 22, 2004
CMC-AMA
Rhijngeesterstraatweg 40
P.O. Box 75
2340 AB Oegstgeest
The Netherlands
Thru: Mrs. Dorien Verbeek

CMC-AMA/Asia Desk
Ref. #: AMA/Fil – 1218.5
Dear Mrs. Verbeek:
Greetings of Peace and Love!
Our First year- First phase of the project entitled: REVIVAL OF

TRADITIONAL MEDIA WITHIN MODERN MASS MEDIA IN THE MEDIA
EDUCATION PROGRAM OF THE CARMELITE MEDIA MINISTRY IN
CARMELITE MISSION AREAS is about to end in October 2004. We, at the Titus
Brandsma Center-Media Program (TBCMP) must say that it has been a very
successful, well compensating and fruitful year. Successful because we have been from
north to south of the country and made a full swing with our priority projects in the
communities and areas. Well compensating and fruitful because we are satisfied with
the results and the impact of our programs had made to the people in general. How the
communities have renewed their enthusiasm and became critical and active
participants. We are also happy to inform you that the recipients of the TBCMP
programs will continuously develop their skills and activities through intensive training
set for the next phase of the project.
We would like express again and again our grateful appreciation to CMC-AMA
and your countless donors and benefactors for your continuous support and fund
assistance given to TBCMP.
This First-Phase report of the approved Three- Year Funding will inform you of
the TBCMP program implementations for the first-phase program. This annual
narrative report, includes 1.) program summary report TBCMP Programs with the
summary listings of beneficiaries of the detailed activity; 2.) report with photos, 3.)
follow-up and forthcoming set of activities; 4) complete financial report and 4) CD of
compiled photos from the activities held.
This letter also serves as a formal request for the funding

TBCMP needs for the coming second phase of the project.
Titus Brandsma Center-Media Program 2
AMA-CMC Narrative/Financial Report 2004
We hope the report will satisfy your good office and should you have some
inquiries or clarifications, please you can reach us through our email address or via
postal mail.
Thank you very much and we hope to hear from you soon.
Very truly yours,
Ms. Maria Fatima A. Villena

Program Coordinator, TBCMP
Rev. Fr. Christian B. Buenafe, O. Carm

Director, TBCMP
Introduction
In this year’s first phase of the project, we have already informed your office in a
written correspondence before that due to limited funds, TBCMP will prioritize the
projects according to the objectives we have identified in the proposal. Aside from minor
changes, we have practically implemented mostly the programs an activities we
mentioned in our list of priorities. We have classified the priority programs into three
major aspects that best described this first year’s efforts:
A. Media Literacy Education

1. Module making and development
2. Media Literacy Seminar-Workshops and
Orientation/Philippine Media Set-up Awareness Seminars
3. Setting the conditions for the Introduction/Re-orientation of the
importance of Folk Media to local communities and their
efforts to developing citizens. This is through seminars and
networks.
B. Media Library and Managing of Resource Center

1. Systematization and updating of the Library holdings: books,
magazines, journals, art films and documentaries in DVD and
VCD formats, and other subscriptions.
2. Strengthening the information system between the Titus
Brandsma Center-Media Program and other networks and
contacts. At the same time promotion of the Program to other
communities for sustainability in the future. This was done
through the construction of www.tbcmedia.org. This will be
launched hopefully in October 2004.
3. Resource and Library development for efficient
communication and networking with communities and to
accommodate the expansion of the TBCMP Resource Center
has bees serving the communities, schools and religious
groups in research and other TBCMP program related
activities.
C. Regular TBCMP Programs and Projects

1. Expansion and strengthening of the Film Dialogue Sessions
2. Intensify networking efforts.
3. Organizational/Office development
One of the regular TBCMP Programs is the Titus Brandsma Award which is
supposed to be given this year. During the meeting of the Foundation Board, they have
decided to shelve the awards for this year until such time when we are certain with the
focus of the awards will be. They commented that there is no deserving journalist yet to
be given the award to as of the moment except for the same names who have also
accepted awards in, out through the years. TBA hasn’t made an impact even to the
winners. They lack enthusiasm in receiving the award. Compared to other award-giving
bodies, TBA is small contributing to the less impact it has. According to the Board
TBCMP should decide because if we want to make impact we have to use considerable
amount of funds for its promotion and make it distinct from those other fly by night
awards. They suggested to use the funds for intensifying the media education program of
TBCMP particularly eyeing the young journalists who still have their idealism and values
with them.
The focus on folk/traditional media, though not evident in the modular courses
given (in its title), is highlighted within the contents of the modules. This is in the efforts
of setting the conditions and the atmosphere of re-orientation about the relevance,
importance and usage of folk media side by side with modern mass media in
communities and schools. Training-workshops are on the way and scheduled to be given
to Mindanao youth particularly in the Carmelite schools and parishes and in Assumption
before the year ends.
From the given objectives in the proposal, we would like to show the relation of
these three major aspects to the former priority projects set per objective:
First Objective – Revival of First Aspect – Media Literacy Education

Traditional/Folk Media
Activity Activity
Group Study and Theatre Program Module Development:
Series of Workshops and Trainings panitikan@titusbrandsma: a new
approach to literary analysis and
criticism with inclusion of theatre
Orientation seminars on the importance
of folk media (setting first the
condition, introduction before the
trainings to be given starting next year.
Joining organizations related to theatre
and literary to have a solid group of

target audience like the rural youth
(FULLHOUSE School of Performance
and Creative Arts).
Formation of another volunteer core
group for the activities of
panitikan@titusbrandsma.
Second Objective - Strengthening and First Aspect – Media Literacy Education.
advancement of organization and
integration of practitioners.
Activity Activity
Media Literacy Education Media Literacy Education
Focus Group Discussion Module Development
Annual Retreat and Mission (Mini-courses)
Conference Seminar-Workshops/Lectures
(Orientation/Media Awareness and
Direction-setting especially on the
Group study and theatre arts program.
Third Objective – Sharpening and Second Aspect – Media Library and
heightening utilization of various means in Managing of Resource Center
social communication
Activity Activity
Implementation of Communication Updating the media library and
Systems (indigenous/group media effectively managing the resource
forms) center for integral communication and
Film Dialogue networking between the Program and
what we call the local partners. In this
way collaboration and efforts in social
communication will be implemented
effectively.
Networking efforts
Fourth Objective – Tightening and Third Aspect – Regular TBCMP programs
internal structures of community media and projects
programs
Activity
Activity Expansion of Film Dialogue –
Organization development and pelikula@titusbrandsma to UP Film
strengthening – policy-making and Institute and coordination with
planning, orientation and evaluation embassies and other film groups.
and staff development Networking efforts – other Catholic or
Lay Organizations and groups on
Social Communication
Staff development
PROGRAM REPORT
First Phase: October 2003-October 2004
A. Media Literacy Education Program
For this year, the TBCMP Media Literacy Education Program is focused on the
Media Awareness Seminar - introduction to Philippine Media Set-up and Church’s
efforts on Social Communication. This seminar/lecture is more on the orientation level to
get a basic knowledge of the social landscape-situation and how media has become the
principal mediator of reality to man, likewise, its impact to the people. It is important
that the people in the communities and TBCMP will have common understanding in the
way both see media and the Church’s role.
The Media Literacy Education Program or MLEP ensures the effectivity of the
lectures/seminar-workshops by developing modules and offering them to different
schools/colleges/universities, seminaries/formation houses and lay communities. We
develop the module according to the needs of the school/seminar or the community. Also,
we develop a module that integrates two of the important concepts– Media and
Spirituality. Also, Film Dialogue as a new concept has been developed as a technique and
a tool for responsible film viewing.
The contents of the modules highlight the relevance of promoting folk/traditional

media and how can these help in the development of people as active and critical
audiences and to fully use the medium within their reach and affordability.
Below are the Course Titles of the modules TBCMP is offering with its
corresponding course description:
1. Media and Spirituality through Film Dialogue

2. Introduction to Film Dialogue
3. Media and Spirituality: The State of Philippine Media and the
Challenges of Social Communication towards Evangelization
4. Church and Communication: Context and Challenges
5. Media and Evangelization
6. Basic Journalism Course: A Focus on Media Critique and Analysis
7. panitikan@titusbrandsma: A New Approach to Literary Criticism and
Theatre
(Please refer to the next pages for the Course Description)

The list of the beneficiaries of the seminars using the modules are in a summary
list after the course descriptions and a detailed activity report – with photo, attendees,
date and time, venue and a short summary evaluation.
(Please refer to the pages after course description on the Summary Listing)
Follow-up activities are also summarized in a table after the activity report.
(Please refer to Activity Report)

Course: MEDIA & SPIRITUALITY THRU FILM DIALOGUE

A. Course/Activity Description:
The course is a systematic and goal-oriented activity. It is a process of sharing our

discoveries of religious/spiritual dimensions in the film in the light of the Gospel. It is an
interpersonal communication of the viewers in their experiences of the film which will
lead to a more in- depth appreciation and reflection with regards to the film viewed.
It is also highlighted in this course, the importance of folk/traditional media since even
the remotest provinces have already been exposed to films through the neighbor’s
television and the people is often influenced by this and somehow forget the richness of
their culture and needs a re-orientation of the indigenous forms of media they have in
their locality.
B. Objectives:
1. To introduce basic understanding of Media and Spirituality;

2. To facilitate a process of dialogue, confrontation and clarification about one’s
experience of the film;
3. To have a better understanding and perception of the film;
4. To order, digest, and integrate experiences, vision and interpretations;
5. To grow and develop one’s capacity in religious and spiritual meaning-giving.
C. Target Participants: Minimum of 35 participants, maximum of 150 participants
1. Schools (administrators, teachers, non-teaching personnel, students)

2. Parishes (PPC, WESTY, Catechists, Youth groups, mandated organizations, etc.)
3. Religious Houses/Seminaries (religious, seminarians)
D. Course Duration: 1 day (at least 8 hours)
E. Methodologies/ Approaches:
1. Lecturette
2. Film Viewing
3. Reflection and Open Sharing
4. Film Dialogue
F. Materials/Needs:
1. An enclosed room/ classroom/ Audio-Visual Room

2. Film (VHS, VCD or DVD format)
3. TV set for small group or LCD projector with screen for bigger group
4. VHS, VCD or DVD player and sound system with auxiliary
G. Expected Output:
1. Develop Critical Film Awareness and Sensitivity

2. Maturity in making stance regarding film issues
3. Formation of Social Conscience
4. Deepened one’s Spirituality
5. Regain respect and confidence to folk/traditional media.
FLOW OF THE DAY
A.M.
8:00 – 8:15 : Morning Praise Local Partner

: Welcome Remarks Local Partner
: Introduction and Orientation TBMP & CSM
8:15 – 9:00 : Lecturette I – Media and Spirituality
9:00 – 9:15 : Break
9:20 – 11:20 : Film Dialogue Session 1

Basic Introduction to the Film Dialogue
Experience (film: Children of Heaven)
11:20 – 12noon : Group Sharing and Discussion
12noon : Lunch Break
P.M.
1:30 – 2:30 : Lecturette II – Introduction to Film Dialogue
2:30 – 4:30 : Film Dialogue Session 2

Deepening of the Experience
(film: JOLOGS)
4:30 – 5:00 : Deepening of the Reflections

and Conclusions
5:00 – 5:30 : Distribution of Certificates Local Partner & TBMP/CSM

Closing Remarks Local Partner
ROLES AND TASKS OF PARTIES IN THE JOINT PROGRAM
A. Titus Brandsma Media Program (TBMP) and Center for Spirituality- Manila (CSM)
1. Will take care of the transportation expenses of the Resource Persons;

2. Will facilitate the entire course;
B. Local Partner: __________________________________________
1. Will take care of the Board and Lodging of the Resource Persons;
2. Will invite participants to the course (a minimum of 35 to a maximum of 150
participants) from the college and from other schools;
3. Will prepare the venue for the wholeday course (preferably an Audio- Visual
Room);
4. Will prepare the sound system (microphone) with auxiliary,
5. Will prepare the screen, LCD for power point presentation and film viewing;
6. Will prepare DVD, VCD and VHS players for film viewing;
7. Will serve snacks and lunch to the Resource Persons;
8. Will design and reproduce the Certificate of Attendance to be given after the end
of the course. The certificate will be given by the school in partnership with the
Titus Brandsma Media Program and the Center for Spirituality- Manila.
MEDIA AND SPIRITUALITY:

The State of Philippine Media and the Challenges of
Social Communication Towards Evangelization
A. Course Description
The course is goal- oriented, interactive and discerning activity. The first part is a
discussion- sharing on the state of media today – communication, media and values
formation as presented thru a collection of studies and researches on media issues
confronting the society today. The second part tackles the early beginnings and recent
challenges of Social Communication thru the Church’s programs, documents and
structures.
As Church and as a people, we see and experience the effects of media influences
and control in our daily lives. Our faith also pushes us to hopeful witnessing in
confronting the challenges of today’s new age of media. Thus, this course motivates
one’s spirituality in applying all the means of Social Communication including the
traditional/folk media in the society towards Evangelization.
B. Objectives
1. Make the participants aware of the Media situation and its effects in the
development of society today;
2. Introduce Social Communication, integrating the concepts of Media and
Spirituality in the understanding and application of one’s interaction with
media;
3. Know the initiatives taken by the Church and the media structures she
formed to respond to the challenges of the times of our times;
4. Discern and challenge ones’ spirituality to guide us (media consumers) in
understanding media and create a critical thinking skills thru the means
offered by the Church’s Social Communication.
C. Target Participants:(a minimum of 30 persons to a maximum of 150 persons)
1. Parishes (PPC, WESTY, Catechists, Youth groups, mandated organizations,

etc.)
2. Schools (administrators, teachers, students)
3. Religious Houses/Seminaries (religious, seminarians)
D. Time Duration: 1 day (at least 8 hours)
E. Methodologies/ Approaches:
1. Input Presentations
2. Lecture
3. Reflection and Group Sharing
4. Plenary
F. Materials/Needs:
1. An enclosed room/ classroom/ AV Room with chairs

2. Computer with CD-Rom and LCD projector
3. Sound System
4. VHS or DVD player
G. Expected Output:
1. Critical awareness on the state of Media, its content and values;

2. Informed and enlightened faithful on the Church’s programs on Social
Communication;
3. Encouraged to take active role and contribution in the Church’s initiatives and
programs on Social Communication;
4. Initiate various forms and means to complement the further development and
application of Social Communication in the Church and society.
CAMPUS JOURNALISM COURSE:

Focus on Media Critique and Analysis
A. The Course/Activity Description
The course has an activity-based and output-oriented program. It is to learn the

rudiments of basic journalistic writing for those who wanted to try at writing and not so
basic for those who are already familiar with writing because of involvement in the
school paper. But who needs a deepening in making analysis or critique of news and
features and be able to learn how to write it. Simply, making more sense, impact and
affecting the lives of others through their writing and calling others to act on problems.
Focus is also given to the importance of Campus Journalism.
B. Objectives
Making grounded critiques and analysis of news, feature and editorial

reports and learning how to write better with more sense and impact for
the student readers even the faculty and non-teaching personnel.
Familiarize oneself on the rudiments of journalistic writing – news,
features and editorial.
Write (basic but effective) journalistic articles as part of the
seminar/workshop.
Understand deeply and learn to value the role of the student press.
Understand and learn more the process of making a story and its
publication.
Come-up/make necessary and effective changes in the school paper.
C. Target Participants
Minimum of 15 participants, maximum of 30 participants.
Schools – students who are very much interested in writing and those
who are already part of the school paper.
D. Course Duration
The course is for two days. Each day is divided into input and workshop proper.
E. Methodologies and Approaches
Lecturette
Critiquing and Analysis, like a panel of discussion style
Viewing of news snippets to understand coverages.
Interactive activities especially during the workshop.
F. Materials Needed
An enclosed room/classroom/audio-visual room

Audio-visual Equipment
VHS/VCD/DVD format
TV set for a smaller group or an LCD projector for bigger group.
If the students can be asked to write their expectations before the
seminar/workshop and bring a sample of their works.
G. Expected Output
Develop critical thinking especially in analyzing media content.

Value journalism (even the campus journalism) as the truest form of public
service.
Write effective, sensible, objective, fair and with impact articles that would
enable to act seriously on issues and help solve it.
From a passive audience to an active audience.
FLOW OF THE DAY

First Day
(AM Session)
8:00 – 8:30 Morning Prayer

Welcome Remarks – partner school
Introduction and Orientation – by TBCMP
8:30 – 10:30 Part 1: Writing Basics

Composing Process
Principles of Effective Paragraph
Techniques and Pattern of Organization (Composition)
10:30 – 10:45 Break
10:45-11:45 Part 2: Journalism Basics

Components of the Story
Clear and Effective Writing for Print Media
Guidelines to Effective Writing
11:45 – 12:00 Workshop Instruction / Open Forum
12:00 – 1:30 Lunch
(PM Session)
1:30 – 2:30 Part 1: How to read the news and other journalistic articles?
Critique and Analysis of Media Content
(Presentation of news coverage and programs aired/ news articles
and openly critique and analyze the content in a panel discussion)
2:30-3:30 Part 2: Writing Effective Articles

(After the analysis, the students will learn tips/suggestion on how
they can combat problematic news articles by writing their own
articles and making their own better and objective version.)
3:45 – 4:00 Break
4:00 – 5:00 Panel Discussion / Focus Group Discussion re Part 1

Effective Plans for the School Paper
End of First Day

Second Day
(AM Session)
8:15 – 10:30 Part 3: Journalistic Writing

Newswriting
Feature Writing
10:30 – 10:45 Break
10:45 – 11:45 Headline Writing

Editorial/Newspaper Column
11:45 – 12:00 Workshop Instruction / Open Forum
1:30 – 2:30 Part 1: Newswriting Workshop

Headline Writing
2:30 – 3:30 Part 2: Feature Writing

Editorial
3:30 – 3:45 Break
3:45 – 4:30 Critiquing of Articles

Presentation of Plans for School Paper
4:30 – 5:00 Open Forum

Closing Remarks
TBMP & CSM POOL OF RESOURCE PERSONS

Rev. Fr. Christian “Toots” B. Buenafe, O.Carm. is the Director of the Titus
Brandsma Media Program (TBMP) - the Carmelite Media Ministry in the Philippines and
the Coordinator of the Directing Team of the Center for Spirituality- Manila (CSM) - a
research-based institute for the scientific and academic study of Spirituality; both are
Carmelite programs based in Quezon City. He holds a Master’s degree in Pastoral
Ministry and currently pursuing his post- graduate degree (Ph.D. in Organization
Development) at the Southeast Asia Interdisciplinary Development Institute (SAIDI).
Miss Ma. Fatima “Jofti” A. Villena is the Program Coordinator of the Titus
Brandsma Media Program. She finished her BS Mass Communication degree from
Centro Escolar University (CEU) and currently working on her thesis for her Master’s in
Journalism at the Asian Institute of Journalism and Communication (AIJC). She heads
the pelikula@titusbrandsma, a group of film enthusiasts, professionals, students,
religious, actors, writers and directors who are into film dialogue.
Miss Ma. Rowena “Weng” O. Ladaga is the Research Coordinator of the Center
for Spirituality- Manila (CSM). She supervises research projects and conducts her own
researches for the CSM. She worked with Tri-people NGO in Mindanao for three years
before she became a Researcher of the Titus Brandsma Center- Media Program. She got
her Bachelor’s degree in Psychology from Mindanao State University (MSU) in the
Islamic City of Marawi; her Master’s in Professional Studies in Communication
Development from the University of the Philippines- Open University and another
Master’s in Communication and Media Studies from Monash University in Melbourne,
Australia.
Mr. Anthony G. Roman is the Staff Assistant of the Federation of Asian Bishops’
Conferences - Office of Social Communications (FABC- OSC) based in Manila since
1995. He finished his BS Industrial Engineering degree from the Catholic University of
Sto. Tomas- Manila and his Master’s in Communication Management major in Corporate
Communications from the Asian Institute of Journalism and Communication (AIJC).
Since 2002, he is with the UST Graduate School teaching “Church and New Media”,
“Church and Public Relations”, and “Introduction to Social Communications”.
Rev. Fr. Reynold H. Caigoy, O.Carm. is currently the President of Mount

Carmel College in Escalante City, Negros Occidental. He finished his Bachelor’s degree
in Philosophy from Lourdes College, Lipa City and his Master’s in Pastoral Ministry
from the Our Lady of the Angels Seminary, Quezon City. In 1996, he finished his
certificate course in Media Education and Spirituality from CREC-AVEX, Catholic
University of Lyon, France and Gregorian University in Rome. Presently, he is pursuing
his Master’s in Communications Management at the Asian Institute of Journalism and
Communication.
B. Media Library and Managing of Resource Center
TBCMP, aside from its efforts in the Media Literacy Education saw the need for
the intensive development of its library and resource center in the service of students,
seminarians, lay communities and its own Carmelite co-workers and staff.
The book, magazines, journals and film collection are up by almost fifty percent
(50%). This is to answer the requests and needs expressed by our partners and
beneficiaries in the communities and groups.
Books, manuals and modules are mostly about mass media, communication, the
Church; social issues and folk literature for research and reference purposes, module
making and development, and group study.
Films, mostly in VCD and DVD format, were also acquired mostly about national
cinemas/films from Asia, Europe, Africa and America. Art films and classic films,
Filipino documentaries on social issues, Filipino feature length films and the like are also
collected.
All of these acquisitions are shared within the network groups and local partners
of TBCMP for their Church, academic, pastoral, civic media programs.
Information communication, program promotion, organizational communication,

networking and collaboration, and sustainable communities are the purposes of
constructing the www.tbcmedia.org, the official website of TBCMP. Integral
communication and networking will also be an essential part of the website as soon as the
system is up; links and e-groups will also be established for continuous collaboration
with the local partners and network groups.
For the library, the materials in the resource center are organized in databases for
effective reference and use. The OPAC system is also set for easy access to users
wherever they are and whenever they would open the website.
The official launch of the website will be on October of this year.

C. TBCMP Major Programs and Projects
1. FILM DIALOGUE SESSION
Regular Sessions
Schedule: Every 2nd Saturday of every month
Venue: Titus Brandsma Center
(Except in some occasions)
Month Theme Attendance

January The Wonder Years (Coming-of-Age) 65
February What’s Love Got to do With It! 90
March The Faces of Eve (Women’s Month) 71
April Bayolente! (Violence!) 70
May Une Journeé de la Musique (Musicals) 34
June Gay and Lesbian Fest (Gay Pride) 76
July Natatawa na pala ako! (Comedy) 63
August Korean X Factor 100
September No screenings due to Film Festivals
October Isyu 101 (Social Issues) to be shown
November Originals (Original Films with Remakes) to be shown
December For Art’s Sake (Art Films) to be shown
Special Film Dialogue Sessions (Extension Program)

Schedule: Every last Saturday/Sunday of every month
Venue: UP Film Institute-Videotheque
Month Director/Auteur Attendance

January Ventura Pons (Spain) 87
February Tom Tykwer (Germany) 53
March Catherine Breillat (France) 66
April No screening
May No screening
June Francois Ozon (France) 70
July Hayao Miyazaki (Japan) 117
August Paul Verhoeven (The Netherlands) 62
September Gillian Armstrong (Australia) Sunday 37
October No screening
November Greg Arraki (America) Sunday to be shown
December Gianni Amelio (not sure yet) to be shown
The University of the Philippines Film Institute (UPFI) had formally invited and
requested the pelikula@titusbrandsma to hold Film Dialogue sessions at UP Film
Institute Videotheque. The formal partnership serves as an extension program of TBCMP
and an outreach project at the same time.
Several collaborations where TBCMP helped in the organization of Film Festivals

were: 1.) Cuban Film Festival last March, 2004; 2.) as a co-organizer of UPFI presents
pelikula@titusbrandsma, Sneak Peeks: Sexuality in Cinema, X Factor from December 2-
5, 2003. Open forum and talk-back sessions follow each screening. Most of the
discussions were focused on the films’ sexual contexts and these films treat the characters
as persons. Can Spirituality be experienced
inspite of the graphic sexual scenes in the films?
Can we see the divine and cultivate its
relationship with the human spirit in films with
sexual scenes? Six films were screened during
the week-long festival with an average of 170
participants per screening.
MEDIA AND SPIRITUALITY SERIES FORA
The Media and Spirituality Series of Forums was also launched. On March 27,
2004, a forum entitled Spirituality of Filmmaking featured a young Filipino film director
with conviction, Mr. Jeffrey Jeturian. We featured his controversial film, “TUHOG”
(weave) with incest as its theme. Thirty participants (students, religious, media
practitioners) attended the forum. There was a lively and enlightening reflection and
sharing took place after Mr. Jeturian ahred and screened his film.
Everyone should view and look all

films with a critical eye. Jeturian’s film
“TUHOG” indeed have spirituality in it. It
is a challenge to the participants to re-
educate rural women about the patriarchal
system and not be enslaved by it. The
media thru the film can be a very powerful
tool that distorts reality and destroy the
lives of many people. The challenge
therefore to have a critical and vigilant
audiences.
2. NETWORKING EFFORTS
PHILIPPINE CHURCH COMMUNICATORS’ NETWORK (PCCNET)
As one of the founding partners of PCCNet, TBCMP organized a major activity

for this year. The group decided that it is timely to discuss and celebrate the 40th year of
Inter-Mirifica, though the Church celebrated it last December of 2003. Talks on
aesthetics and moral law are again on the fore, especially now that the condition of the
Philippine Mass Media is on the brink of declining decency, integrity and morality.
PCCNet held the seminar-workshop in

commemoration of the 40th year of Inter-
Mirifica with the title Media: The Salt and the
Light of the World last July 31, 2004 at St.
Paul University- Quezon City.
Keynote speaker was Fr. Eli Cruz,

SDB who discussed on the relevance of
critical thinking amidst multiplicity and the
youth of today. We at the group also chose a
panel of speakers who talked credibly on
Media Ethics. Prof. Luis V. Teodoro, a former
dean of the College of Mass Communication of the University of the Philippines and now
heads the Center for Media Freedom and Responsibility (CMFR) discussed the Ethics of
the Press. Atty Delia Tantuico, professor of media ethics at the University of Asia and
Pacific (UAP) talked on the current ethical issues on media. Mr. Jose Torres, editor of
ABS-CBN Online, one of the biggest online businesses in the country, discussed the
Internet and Online Journalism.
Forum participants were from

different schools and communities: City
Colleges of Manila, Miriam College,
University of Sto. Tomas, Polytechnic
University of the Philippines(PUP); the
Lord’s Flock, the National Shrine of the
Sacred Heart, Daughters of St. Paul and
the Order of Carmelites. The Total
number of participants is 110.
Workshops were with Union

Catholic Asian News (UCAN) for Church
News and Feature Writing; Radio Veritas Asia for Church Radio Programming, and
TBCMP for Film Dialogue.
Initial List of Upcoming Activities

1. In August 2004, the PCCNet initiated project to gather media organizations and
proposed to the CBCP to write a Pastoral Letter on Media during the World
Communication Sunday in May 2005
The next major activity will be a celebration of the World Communication

Sunday in May 2005. PCCNet plans to act as convenor or mediator to a technical paper
that would address grave issues in Philippine Media particularly the continuous killings
of journalists.
PCCNet will coordinate with other media organizations, like; National Union of
Journalists in the Philippines (NUJP), Center for Media Freedom and Responsibility
(CMFR), National Office of Mass Media (NOMM).
After the data gathering, the different media organizations will gather in a
dialogue with PCCNet regarding the Situation of Philippine Media. PCCNet will request
and commission Prof. Dr. Jose de Mesa, a lay theologian who is the representative of
Asian Communicators Network (ACN) in the Philippines to write a theological- technical
paper on the subject.
The theological-technical paper will be presented to the Catholic Bishops to be

there basis in coming up with a pastoral letter on the plight of media people and
hopefully will be read in all churches on World Communication Sunday in May 2005.
2. Media Literacy Education Program
Invitations are pouring in from the following regions: Western Mindanao

(Oroquieta, Pagaidan, Ipil), Southern Mindanao (Davao, South Cotabato), Northern
Mindanao (Agusan and Surigao), Leyte (Ormoc, Tacloban, Maasin), Central Luzon
(Tarlac), Aurora Province and Bicol region.
Mostly schools and parish communities are requesting and inviting the TBCMP to
give the modules and courses to their faculty and students for the schools; and to
catechists, pastoral workers and seminarians in the different dioceses and parishes.
3. Continuing Module Development and Enrichment
Follow-up of the TBCMP researches and other researches conducted by other

institutes are developed into modules and for future enrichment of the available TBCMP
module.
ACTIVITY REPORT
A. Schools/Colleges and Universities
1. Our Lord’s Grace Montessori – Commonwealth Avenue, Diliman, Quezon City
Activity: Share and Learn . . . . A Re-echoing Seminar

Date amd Time: March 15, 2004, (9-12 NN)
Venue: OLGM AVR
Course: Media and Evangelization

“The Power of Image, the Power of Media”
A Look at the Elections
Attendance: Faculty and Mass Communication, Economics students

(30 participants)
2. Assumption College of Davao – Agdao,

Davao City
Activity: Lecture-Workshop
Date & Time: July 10, 2004 (8-5 PM)
Venue: AVR
Course: Media and Spirituality through Film

Dialogue
Attendance: Administration, faculty, non-teaching personnel, selected highschool and

college students. (Total of 67 participants)
Evaluation: The course was enriching, liberating and very educative.

4. Mount Carmel College – San Francisco, Agusan

del Sur
Activity: Journalism Seminar

Date & Time: July 15 (8-5 PM)
Venue: GKK Social Hall
Course: Basic Journalism Course:

A Focus on Media Critique
And Analysis
Attendance: Campus journalists/press, staff writers of the school elementary, high school
and college school paper (Total of 17 students)
Output: Articles on Mindanao focusing on the positive side of the region like scenic
sports, dominant values of people and their culture. The image of Mindanao to people in
the metro and major cities in the Philippines is always negative due to Abu Sayyaf,
violence and terrorism. The participants deepening their critic and analysis on news in
Mindanao have written very good articles on Mindanao and were kept in the TBCMP
Resource Center.
Venue: Mt. Carmel, AVR
Course: Media and Spirituality

through Film Dialogue
Attendance: Faculty, non-teaching

personnel of all the Carmel Schools in
Agusan, Carmelite postulants (Total of 36
participants)
Evaluation: The participants see the course as an alternative, new technique,

strategy to teaching methods in class particularly in values and
media education.
4. Ateneo de Davao University – Jacinto St., Davao City
Venue: AVR
Course: Media and Spirituality through Film Dialogue
Attendance: Mass communication

students (Total of 45 students, 2
classes)
Evaluation: Inspiring and

worthwhile. Students were suggesting
to conduct the lecture-workshop in a
longer time for more time in reflection,
deepening and interaction.
5. Sta. Monica Academy – Baao, Camarines

Sur
Activity: Seminar-Workshop
Date & Time: August 12-13, (8-5
PM)
Venue: AVR
Course: Basic Journalism

Course: A Focus on
Media Critique and
Analysis
Attendance: Campus journalists/press, staff writers of the Monican Jr. (elementary school
paper), Monican Herald (highschool paper) and La Consolian (La Consolacion College ,
Iriga elementary school paper) (Total of 38 campus journalists)
Output: A Dummy School Publication with all the changes and modifications
Suggested for their own Monican Herald, Monican Jr. and La Consolian
incorporated and applied. The students renewed their enthusiasm and are
excited to start their publication and release it by October.
Activity: Seminar-workshop
Date & Time: August 14, 2004
Venue: AVR
Course: Media and Spirituality through Film

Dialogue
Attendance: Sta. Monica Academy

Administration, faculty and non-teaching personnel
La Consolacion College of Iriga City
Administration, faculty and non-teaching personnel (Total of 60

participants)
Evaluation: The course in informative and eye opener. They suggested a follow-up
course.
6. St. Theresa’s College of Cebu – Mango Avenue, Cebu City
Date & Time: August 27, 2004 (8-5 PM)
Venue: STC Little Theatre
Attendance: Administration, Faculty and Non-teaching personnel of Saint

Theresa’s College of Cebu, St Francis Academy of Balamban and
St. Joseph Academy of Mandaue City in Cebu province
Breakdown:
College Faculty – 45
Grade School Faculty – 52
High School Faculty – 31
Office Staff – 6
Office of the HS Principal – 2
Selected Mass Communication Students – 5
St. Francis Academy of Balamban– 21
St. Joseph Academy of Mandaue City– 7
STC Institutional Staff and ICM Srs. – 24
(Total of 193 participants)
Evaluation: The participants have suggested that we offer the courses to

communities in rural areas because it is something that the people need especially
television has reached even the remotest areas through neighbors or having their
own. In relation to the seminar, they also wanted TBCMP to help them put up a
film enthusiast group to help their students and guide them. St. Theresa’s College
of Cebu – Mango Avenue, Cebu City
B. Theology, College Seminaries, Religious and Lay Formation Houses
1. St. Paul Foundation Seminary – Silang, Cavite
Date & Time: February 27, 2004 (8-5 PM)
Venue: AVR
Attendance: College seminarians and priests (Total of 40 participants)

Evaluation: Educative and very interesting as most participants commented.

More interaction and time must given to sharing and reflection was
again mentioned as one comment.
2. St. Francis de Sales Theological

Seminary – Marawoy, Lipa,
Batangas
Date & Time: June 18, 2004 (8-5
PM)
Venue: Social Hall

Through Film Dialogue
Attendance: Theologians, 4th year College seminarians from St. Francis de Sales College
Seminary and Oblates of St. Joseph- OSJ), Benedictine Sisters of the Living Word.
Evaluation: “The course helped me to reflect on life more deeply.” Very enriching and
informative.
3. San Alberto Carmelite Formation Center – Talamban, Cebu City
Date & Time: September 24, 2004
Venue: Chapel/TV Room, Carmelite Formation Center
Attendance: First year to fourth year college seminarians (Total of 36

participants)
Evaluation: The Film Dialogue seminar had skilled them to be critical in their
viewing films, TV and Advertisement commercials.
4. Rogationist Seminary College – Cebu City
Activity: Seminar
(10:15-12:15 PM)
Venue: Classroom
Course: Church and

Communication:
Context and Challenges
Attendance: First year seminarians of Rogationist (RCJ), Redemptorist (CSsR),

Augustinians (OAD), Carmelites (O.Carm.) and Alliance of Twin
Hearts taking up Introduction to Philosophy
Output: Informative and they suggested if the module can also to parents,
students and other communities.
5. Immaculate Conception School of

Theology Regional Major
Seminary for Northern Luzon
(8-5 PM)
Venue: Hall

Through Film Dialogue
Attendance: 106 Theologians (Students of theology) from the

Archdioceses of: 1) Nueva Segovia, 2) Lingayen- Dagupan & 3)
Tuguegarao;
Dioceses of: 1) Urdaneta, 2) Alaminos, 3) San Fernando, 4) Laoag, 5)

Ilagan, 6) Baguio, 7) Bayombong, & 8) Bangued; Vicariates of:
1)Bontoc- Lagawe, & 2) Tabuk;
Prelature of: 1) Batanes
Others: 31 Student- Catechists of St. Benedict Institute

4 Benedictine Sisters of the Eucharsitic King

3 Benedictine Nuns of the Eucharistic King
Date & Time: September 11, 2004 (8-7 PM)
Venue: Hall
Course: Media and Spirituality: The

State of Philippine Media
And the Challenges of Social
Communication towards
Evangelization
Attendance: 106 Theologians (Students of

Theology)
Evaluation and Output: In general, the courses are relevant, enriching, exciting and
informative. They came up with the following suggestions for their concrete actions:
Homiletics – inject present situations and use characters in “telenovelas” watched by

the people every night and relate it to everyday activities and values manifested by
these characters. (The seminarians are given the chance to preach, it is a part of their
curriculum and training).
Letters to the Editors of community/national newspapers
Give media education to parishioners.
Film Dialogue by BEC (Basic Ecclesial Communities) – once or twice a month they
will be watching together a film and dialogue within the group.
Give retreats to media practitioners.
Radio Apostolate – some of the second year seminarians were given a 45 minute slot
in the Archdiocese-owned radio to discuss relevant issues spontaneously.
Symposia on Parental Guidance/Media Campaigns to youth, parents and lay
Catechism for the youth and the family.
Put up a mini-media center.
Knowledge updating by personal readings and sharing it to the community.
Information dissemination.
Use of traditional/folk media.
Vocation campaign on radio and in posters
Posting of critiques of ads.
C. Parish and Lay Communities/Organizations/Commissions
1. Carmelite communities and parishes
Activity: Lecture
Parish: St. Vincent Parish, Patin-ay

Prosperidad, Agusan del Sur
Attendance: Parish pastoral council
(PPC), catechists, lay ministers, youth
(Total of 60-70 participants)
Parish: Our Lady of the Holy Rosary,

Rosario, Agusan del Sur
Attendcance: Parish pastoral council (PPC),
catechists, lay ministers, youth
Parish: Sacred Heart of Jesus Parish, San

Francisco, Agusan del Sur
Attendance: Parish pastoral council
(PPC), catechists, lay ministers, youth
Date & Time: July 14, 2004 (7:30-9
PM)
San Alberto Community: Nasipit,

Talamban, Cebu City
Attendance: Lay Carmel Cebu
Carmelite Missionary Sisters
Carmelite Missionaries Secular and
Youth of Fatima, Cebu City
(1:30-5 PM)
2. Commission of Mass Media

and Social Communication
Diocese of Dumaguete
(1-9 PM)
Venue: St. Paul University
AVR

through Film Dialogue
Attendance: Diocesan Staff of Diocese of Dumaguete Media Program

Mass communication students of St. Paul University
O.Carm. Sisters and Carmelite Sisters of Our Lady
Carmelite Associates
Staff from Silliman University
Seminarians of St. Joseph College Seminary
Evaluation: A good technique and skills training. Becoming critical and

friendly to media.
Note: Most of the suggestions emphasized the lack of time and because of this it lacks
interaction. The idea of film dialogue as a new approach was well accepted but they
wanted seminar-workshop more than one day for depth of reflection and interaction.
Summary Listings of Beneficiaries of the

TBCMP Media Literacy Education
Year 2004
A. Schools/Colleges/Universities
1. Our Lord’s Grace Montessori – Commonwealth, Quezon City

Attendance:
Mass communication students
Dean
Faculty
Course: Media and Social Communication

Date and Time: March 15, 2004, 9-12 PM
2. Assumption College of Davao – Cabaguio, Davao City

Attendance:
Administration
Faculty
Non-teaching personnel
Selected highschool and college students

Date and Time: July 10, 2004, 8-5 pm
3. Mount Carmel College, San Francisco, Agusan del Sur

Mount Carmel High Shool, Rosario, Agusan del Sur and
Father Urios High School, Prosperidad, Agusan del Sur
Attendance:
Campus journalists/press, staff writers of the school
elementary, high school and college school paper
(Total of 17 students)
Course: Campus Journalism Seminar: Focus on Media

Critique and Analysis
Attendance:
Faculty
Non-teaching personnel of all the Carmel Schools in
Agusan
Carmelite postulants

4. Ateneo de Davao University – Davao City

Attendance:
Mass communication students
(Total of 45 students, 2 classes)

5. Sta. Monica Academy – Baao, Camarines Sur

Attendance:
Campus journalists/press, staff writers of the Monican Jr.
(elementary school paper), Monican Herald (highschool
paper) and La Consolian (La Consolacion College , Iriga
elementary school paper)
(Total of 38 campus journalists)
Course: Campus Journalism Seminar: A Focus on Media

Critique and Analysis
Date and Time: August 12-13, 8-5 pm
Attendance:
Sta. Monica Academy Administration, Faculty and
Non-teaching personnel
La Consolacion College of Iriga City
Administration, Faculty and Non-teaching personnel

Date and Time: August 14, 2004, 8-5 pm
6. St. Theresa’s College of Cebu – Cebu City

Attendance: Administration, Faculty and Non-teaching
personnel of Saint Theresa’s College of Cebu, St Francis
Academy of Balamban and St. Joseph Academy of Mandaue
City in Cebu province
Breakdown:
College Faculty – 45
Grade School Faculty – 52
High School Faculty – 31
Office Staff – 6
Office of the HS Principal – 2
Selected Mass Communication Students – 5
St. Francis Academy of Balamban– 21
St. Joseph Academy of Mandaue City– 7
STC Institutional Staff and ICM Srs. – 24

7. University of the Philippines – Diliman, Quezon City

(UP-College of Mass Communication Broadcast Association Week)
Attendance:
Mass communication major in Journalism, Film and
Broadcast
Course: Introduction to Film Dialogue

Date and Time: September 17, 2004, 1-4 pm
8. Sta. Monica Academy – Baao, Camarines Sur
Attendance:
4th Year High School Students

B. Theology and College Seminaries and Religious and Lay Formation Houses
1. St. Paul Foundation Seminary – Silang, Cavite

Attendance:
College seminarians and priests

Date and Time: February 27, 2004, 8-5 pm
2. St. Francis de Sales Theological Seminary – Lipa City

Attendance:
Theologians
4th year College seminarians from St. Francis de Sales
College Seminary and Oblates of St. Joseph- OSJ)
Benedictine Sisters of the Living Word

Date and Time: June 18, 2004, 8-5 pm
3. San Alberto Carmelite Formation Center, Talamban, Cebu City

Attendance:
First year to fourth year college seminarians

4. Rogationist Seminary College – Cebu City

Attendance:
First year seminarians of Rogationist (RCJ), Redemptorist
(CSsR), Augustinians (OAD), Carmelites (O.Carm.) and
Alliance of Twin Hearts taking up Introduction to Philosophy
Course: Church and Social Communication: Context and

Challenges
Date and Time: August 30, 2004, 10:15-12:15 pm
5. Immaculate Conception School of Theology Regional Major Seminary

for Northern Luzon, Vigan City, Ilocos Sur
Attendance:
106 Theologians (Students of theology) from the
Archdioceses of: 1) Nueva Segovia, 2) Lingayen-
Dagupan & 3) Tuguegarao;
Dioceses of: 1) Urdaneta, 2) Alaminos, 3) San Fernando,

4) Laoag, 5) Ilagan, 6) Baguio, 7) Bayombong, & 8)
Bangued; Vicariates of: 1)Bontoc- Lagawe, & 2) Tabuk;
Prelature of: 1) Batanes
Others: 31 Student- Catechists of St. Benedict Institute

4 Benedictine Sisters of the Eucharsitic King

Attendance:
106 Theologians (Students of Theology)
Course: Media and Spirituality: The State of Philippine Media

and the Challenges of Social Communication towards
Evangelization
C. Parish and Lay Communities/Organizations/Commissions
1. Carmelite communities and parishes
Parish: St. Vincent Parish, Patin-ay, Prosperidad, Agusan Sur

Attendance:
Parish pastoral council (PPC)
Catechists,
Lay ministers
Youth

Parish: Our Lady of the Holy Rosary, Rosario, Agusan del Sur
Attendance:
Catechists
Lay ministers
Youth

Parish: Sacred Heart of Jesus Parish, San Francisco, Agusan

del Sur
Attendance:
Catechists
Lay ministers
Youth

Date and Time: July 14, 2004, 7:30-9 pm
Nasipit, Talamban, Cebu City

Carmelite Lay Community Cebu
Attendance:
Lay Carmel Cebu
Carmelite Missionary Sisters
Carmelite Missionaries Secular and Youth of Fatima, Cebu
City

Date and Time: August 29, 2004, 1:30-5 pm
2. Commission of Mass Media and Social Communication,

Diocese of Dumaguete
Attendance:
Diocesan Staff of Diocese of Dumaguete Media Program
Mass communication students of St. Paul University
O.Carm. Sisters and Carmelite Sisters of Our Lady
Carmelite Associates
Staff from Silliman University
Seminarians of St. Joseph College Seminary

Scheduled Seminars and Follow-up Activities

ORG./SCHOOL/COMMUNITY PROPOSED DATES COURSES ATTENDANCE
Sta. Monica Academy, Baao, September 30 – October Media and Spirituality through Film First course for faculty
Camarines Sur and La Consolacion 2, 2004 Dialogue and Introduction to Film and non-teaching
College, Iriga City, Camarines Sur Dialogue personnel, some
parents. Second course
for high school
students
pelikula@titusbrandsma October 23, 2004 Spirituality of Storytelling and Regular viewers and
Scriptwriting students
Mount Carmel College October 24-30, 2004 panitikan@titusbrandsma and theatre Elementary-college
workshop students
November 6-13, 2004 Media and Evangelization and Media Parish Council
Sta. Cruz Parish and Spirituality through Film Catechists
Bugo School of Arts and Trades, Dialogue BEC
Bugo, CDO Calaanan National Students
High School (students/faculty) Faculty
Xavier (Faculty and Officers of Parents of students
GPSTAG group)
Assumption College of Davao November 18-22, 2004 Media and Spirituality through Film Students
Dialogue, panitikan@titusbrandsma Faculty
and theatre Non-teaching
personnel
Parents

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October 22, 2004

Thru: Mrs. Dorien Verbeek

Ref. #: AMA/Fil – 1218.5

Dear Mrs. Verbeek:

Greetings of Peace and Love!

Our First year- First phase of the project entitled: REVIVAL OF

This letter also serves as a formal request for the funding

Very truly yours,

Ms. Maria Fatima A. Villena

Rev. Fr. Christian B. Buenafe, O. Carm

A. Media Literacy Education

B. Media Library and Managing of Resource Center

C. Regular TBCMP Programs and Projects

First Objective – Revival of First Aspect – Media Literacy Education

and literary to have a solid group of

A. Media Literacy Education Program

The contents of the modules highlight the relevance of promoting folk/traditional

1. Media and Spirituality through Film Dialogue

(Please refer to the next pages for the Course Description)

(Please refer to Activity Report)

Course: MEDIA & SPIRITUALITY THRU FILM DIALOGUE

The course is a systematic and goal-oriented activity. It is a process of sharing our

1. To introduce basic understanding of Media and Spirituality;

C. Target Participants: Minimum of 35 participants, maximum of 150 participants

1. Schools (administrators, teachers, non-teaching personnel, students)

D. Course Duration: 1 day (at least 8 hours)

1. An enclosed room/ classroom/ Audio-Visual Room

1. Develop Critical Film Awareness and Sensitivity

FLOW OF THE DAY

8:00 – 8:15 : Morning Praise Local Partner

8:15 – 9:00 : Lecturette I – Media and Spirituality

9:00 – 9:15 : Break

9:20 – 11:20 : Film Dialogue Session 1

11:20 – 12noon : Group Sharing and Discussion

12noon : Lunch Break

1:30 – 2:30 : Lecturette II – Introduction to Film Dialogue

2:30 – 4:30 : Film Dialogue Session 2

4:30 – 5:00 : Deepening of the Reflections

5:00 – 5:30 : Distribution of Certificates Local Partner & TBMP/CSM

ROLES AND TASKS OF PARTIES IN THE JOINT PROGRAM

1. Will take care of the transportation expenses of the Resource Persons;

B. Local Partner: __________________________________________

MEDIA AND SPIRITUALITY:

C. Target Participants:(a minimum of 30 persons to a maximum of 150 persons)

1. Parishes (PPC, WESTY, Catechists, Youth groups, mandated organizations,

D. Time Duration: 1 day (at least 8 hours)

1. An enclosed room/ classroom/ AV Room with chairs

1. Critical awareness on the state of Media, its content and values;

CAMPUS JOURNALISM COURSE:

A. The Course/Activity Description

The course has an activity-based and output-oriented program. It is to learn the

Making grounded critiques and analysis of news, feature and editorial

Minimum of 15 participants, maximum of 30 participants.

E. Methodologies and Approaches

An enclosed room/classroom/audio-visual room

Develop critical thinking especially in analyzing media content.

FLOW OF THE DAY

8:00 – 8:30 Morning Prayer

8:30 – 10:30 Part 1: Writing Basics

10:30 – 10:45 Break

10:45-11:45 Part 2: Journalism Basics

11:45 – 12:00 Workshop Instruction / Open Forum

12:00 – 1:30 Lunch