Professional Documents
Culture Documents
A Message From
The Presidents
IN THIS ISSUE
A Message from the Presidents 1
Month at a Glance (January) 1
Catching Up With CSSA 2
In Other News... 3
Ũ 6
January 2010
Sun Mon Tue Wed Thu Fri Sat
1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
W&P Meet- ADV : 4 PM
ing/Peer Olive Media
Editing: Agency
12:30-2 PM Tour
17 18 19 20 21 22 23
PR : 10 AM
Hill and
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CSSA Blog
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Tours Guest Speakers Workshops
ŨŠř
Recess, and Fashion PR
Cathy Sliwka, Co-‐Director of PR
The Public Relations Committee has been keeping busy, with three events in the first term.
The first event was an on-site info session at Argyle Communications. Two members of
the Argyle team spoke to us about their jobs doing PR in an agency setting. As an agency they
provide many services to their various clients including media relations, media skills training,
and crisis management, to name a few. They operate on a schedule, where they document
how much time was devoted to each client, which then constitutes a basis for their pay. Over-
all, we learned that PR in an agency setting is a great opportunity to learn about the various
facets of the communication sphere while working with many different clients.
Lights, camera²XKRK:KHUH¶VWKHEDQG",WLVSDUWRIDSXEOLFLVW¶VMREWRPDNHVXUHWKDWD
band arrives on set for their media events. This is just one of the many things we learned from
publicist Joanne Setterington. Joanne meddled around in publicity before eventually starting
her own company, Indoor Recess. She came in to share her experiences with us at our Music
PR Info Session. She works with various artists in Toronto and is also responsible for the pub-
licity of various foreign artists, who call upon her to do their publicity while they are in the country. Aside from writing preVVUHOHDVHVIRUDQDUWLVW¶V
DOEXPUHOHDVHDSXEOLFLVWDOVRKDVWRVHWXSLQWHUYLHZVZRUNZLWKDOOPHPEHUVRIWKHPXVLFLDQ¶VWHDPDOOZKLOHEHLQJDIULend.
&DWKHULQH0DODQGULQR0RQLFD0HLDQG7RURQWR$OWHUQDWLYH)DVKLRQ)$7DUHWKUHHRI0LFKHOOH5HDJDQ¶VELJJHVWDFFRPSOLVKPHnts. She
works as a publicist for the aforementioned designers, in New York and Toronto, respectively. She is also the main media contact for FAT. This is
quite a feat for someone who is only twenty and still studying at Ryerson University. Michelle spoke to us at out Fashion PR Info Session about all
the things involved in fashion PR, as well as a very helpful TOP 10 list of tips for publicists. Being creative is a key asset, one that
Michelle most certainly demonstrated with her jellybean business card give-away. Lots of coffee, time managing skills,
dedication and persistence are necessary to survive as a publicist in fashion.
Ũ
Second City
Alanna Fallis, W&P Member
Exams driving you crazy? Wallet feeling the pinch? Low on entertainment? Looking for a good laugh? Second City has the solution. Second
City has their main stage show performing Tuesday through Sunday at their 51 Mercer St. location. This wholly Canadian-owned company
FRQWLQXHVWRWKULYHWRGD\ZLWKWRQJXHµQFKHHNKLODULW\LQShut Up and Show Us Your Tweets.
I had never been to a Second City show, and I now question my judgment as to why I never ventured downtown to experience the eclectic
atmosphere that the theatre provides. The theatre itself is unique, and the seating arrangements vary whether you prefer a table and chairs or a
view from the top of the balcony. Either way, you are guaranteed to enjoy yourself!
The show caters to the youth of today with references to Canadian politics, social networking, drug-dealing imitations and of course, the always
humorous and inappropriate slapstick comedy. µ:KLWHSHRSOHVWHUHRW\SHV¶µ:HORYHWRFRPSODLQLQ7RURQWR¶DQGWKHPRFNHU\RI6teven Harper
are just a few of the noteworthy sketches worth mentioning in this culturally engaging show. I suggest we all explore the likes of downtown
7RURQWR¶VH[FOXVLYHFRPHG\WKHDWUH<RXFDQQRWEXWOHDYHVPLOLQJDIWHU\RXKDYHODXJKHG\RXUVHOIVLOO\WRWKHDPXVLQJURXWLQHs on the Second City
stage.
The Second City comedy theatre is a great way to combat those student blues. I highly recommend you get in touch with your inner
comedian and explore the world of Second City for the affordable student price of only 15 dollars!
Insecurites
Semeerah Abulqadir Abulqadir,
You can participate too! Send
submissions to
W&P member cssa.publishing@gmail.com
I am labeled due to your insecurities.
You see me as a scapegoat
And therefore use me to your advantage.
So why not sell me your magazines, your make up and
anything else to diminish my self-esteem.
You sell me these things due to your insecurities.
I fall for it why?
That answer I seem not to know.
The stars you tell me to look up to cover their
insecurities with
The cars, the jewels and the big houses.
You cover up your insecurities by endangering others.
Telling them what they need to fix.
Because this is how you see yourself.
You hide the truth.
You hide behind the glass wall.
Somehow I see right through it.
Just waiting for the day it cracks.
The day it all comes out
The day you let everyone know
Will be the day we heal each other
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That day will never come
Unfortunately.
Because you have already done your damage
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The more you hurt us,
The more you hurt yourself.