Client: Leading computer

manufacturer
Industry: Informaton
Technology
Business Impact:
Assess market efectveness
Measure compettor
performance
www.blueoceanmi.com
Global brand tracker to track brand performance
Business Challenge
Our client wished to track unaided consideraton for their brand as well as their
compettors, digging deep to understand the reasons why customers either did,
or did not consider their brand. There was a need to compare the performance of
brands on key metrics across tme.

Clients Internal Data
(by country): Margin
Data, Marketng Spend,
Ad-spend, Sales Data
Qualitatve Research
(DIs with VARs,
Channels,
Consumers, SBs)
MI/CI
(Analysts frms (IDC, Gartner,
Forrester, etc.), Journals,
Technology Magazines, Press)
Social Media Listening
(Leverage specifc tools
Human + Machine)
Compettve Ad-spend
and Share
Quanttatve
Primary Research
Analytcs
Case
Study
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Soluton
Blueocean Market Intelligences approach was to move beyond
the conventonal tracking study and supplement primary
research with multple sources of data. This provided our client
with a far richer and fuller picture of what was happening as
consumers consider brands and ultmately purchase a PC.
Scope:
17 countries
Consumer, SMB
Monthly tracking
90,000+ interviews per year
Outcome
Metrics from the study are being used to assess overall
marketng efectveness
Combined analytcs (survey and sales data) and qualitatve
research to uncover the reasons for consideraton and
preference
Using social media data to examine the role
recommendatons are playing in a customers choice
About Blueocean Market Intelligence
Blueocean Market Intelligence is a global analytcs
and insights provider that helps corporatons realize
a 360-degree view of their customers through data
integraton and a mult-disciplinary approach that
enables sound, data-driven business decisions.
Since we live in a highly dynamic and mult-
dimensional world, we believe the most efectve
business decisions come from a synthesis of data
streams and not from one-dimensional sources.
Using our 360 Discovery approach, we ensure the
comprehensive use of all available structured and
unstructured data sources, enabling us to bring
the best to bear against each engagement. Strong
decision support is enabled through a combinaton
of analytcs, domain expertse, engineering and
visualizaton skills brought together in harmony.
Leading companies have benefted from our
partnership with fnancial growth, 360 views of their
markets and competton, and improved customer
acquisiton, satsfacton and retenton.
For more informaton or to request a consultaton,
please email info@blueoceanmi.com or visit us
online at www.blueoceanmi.com.
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