Type 16

A B C D E F G H I J K
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Broadland
Type C16 Low density private estates, now with 2.66%

self reliant couples approaching
retirement
Overview
Key Features
Older working ages
Grown up children
Grandchildren
Neat and tidy homes
Churchgoers
Mainstream tastes
Gentle exercise
Helpful neighbours
Thrifty
Regional Houses
Pontefract, WF8
Rankings Top Councils

Age Rank (55/61) Broadland (16.31%)
Wealth Rank (12/61) Castle Point (11.32%)
Good Health (41/61) Oadby and Wigston (10.71%)
Derby, DE21 Fear of Burglary (31/61) Blaby (10.31%)
Degree (39/61) North Kesteven (10.17%)
Public Renting (52/61) Staffordshire Moorlands (10.06%)
Higher Tax (29/61) Rochford (9.06%)
Environment (23/61) Fareham (8.41%)
Internet (44/61) Chester-le-Street (8.25%)
Constituencies Regional Distribution

Bolton, BL1
Contents
1 Overview
2 Characteristics
3 Descriptions
Overview
4 Demographics
5 Measures of Deprivation
6 Mosaic Origins
7 General
8 Community Safety
9 Education
10 Health
11 Social Housing
12 Engagement and Communications 1
13 Supporting Notes
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retirement
Characteristics This page provides a picture of a typical household. For a number of

key characteristics we have selected the most common values. This is
intended to give a flavour of the type, as clearly not all households
will match these characteristics exactly. Where shown, % in brackets
indicate the percentage of this type which displays the selected
characteristics.
Full details
in Section Demographics
4 Age 65-84 (22.28%)
Marital Status Married (64.22%)
Household Composition Couples, no children (22.02%)
Length of Residency 9+ years (68.10%)
Full details
in Section General
7 Property
Type of Property Semi-detached house (53.65%)
Council Tax Bands Bands C-D (73.96%)
Home Ownership Own home outright (51.24%)
House Value £115k
Location Suburban
Work Lives
Occupations Lower managerial/professional (18.54%)
Public sector (26.30%)
Finances
Household Income £25,000 - £49,999 (19.36%)
Benefits Low, State pension
Indebtedness Low
Full details
in Section Community Safety
8 Views on Local Area Neighbours look out for each other (55.46%)
Biggest Problem In Area Rubbish or litter (17.72%)
Full details
in Section Education
9 Adults No qualifications
Children Above average
HESA Subject Education (18.40%)
Full details
in Section Health
10 General Health Good general health (76.52%)
Characteristics
Fruit and Vegetables Eat 4 - 5 portions a day (16.26%)

Alcohol Drink 3 days a week or more (37.88%)
Activities Outdoor sports (14.09%)
Exercise In Last Month None (54.26%)
Full details
in Section Engagement and Communications
12 Media Personal computer (28.39%)
Newspaper Readership Express (11.66%)
TV Viewing Medium TV (53.99%)
Learn About Products Newspapers and magazines (8.07%)
2
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retirement
Type C16 comprises people of older working ages who live on owner occupied estates built since the war on the
outskirts of manufacturing towns. Many of the dwellings are bungalows.
Key Features Communication

Older working ages Receptive
Grown up children Right-of-centre press
Grandchildren Unreceptive
Neat and tidy homes Internet
Churchgoers TV
Mainstream tastes Posters
Gentle exercise Telemarketing
Helpful neighbours
Thrifty
Description - Public Sector Focus

Education Adults living in Type C16 neighbourhoods are the most likely of all Group C to have left school
without qualifications, and similarly are the most likely not to have taken their schooling past 16. Nevertheless,
there is still a significant minority that bucked the trend and went on to gain a degree. These neighbourhoods do
not have large numbers of children still going through their education. Those who are, however, are doing
significantly better than their parents. Whilst not the most outstanding pupils, they perform well above the
national average at all of the Key Stages. However, fewer than might be expected take this solid foundation as far
as it might go, with slightly under the overall national average going on to university.
Health These people give little thought to the health value of their diet, but their attitude to life is one of
moderation. In particular, they are unlikely to over-indulge in fast foods and takeaways. Similarly, those who
smoke and drink are likely to do so within sensible limits, again more because that is how they choose to live
rather than through conscious consideration of health. This trend continues with their leisure time; exercise is
gained through gardening and walking rather than through a proactive decision to take exercise. Therefore, whilst
Description - Public Sector Focus

this population tends to call on NHS services for a range of serious conditions due to its age, when adjusting for
age its use of hospitals is below the national average.
Crime The stable population of these established neighbourhoods gives rise to strong social capital. Neighbours
are very helpful to each other, and people are generally happy to live where they are. Fear of crime is well below
the national average, and there is little evidence of widespread anti-social behaviour. These people suffer fewer
offences than the population as a whole, and those that do occur are typically away from the neighbourhood.
These sorts of neighbourhoods hold the police in high regard.
Finances Those that are still earning money are most likely to be paying income tax at the basic rate.
Throughout their working lives they have put money aside, and now hold a wide range of savings, investments
and low value shares. Not surprisingly, therefore, the main state benefit received by these people is the state
pension. Most do not qualify for other benefits, but for those who do, Pension Credits and Disability Living
Allowance are more likely to be claimed than Income Support or Jobseeker’s Allowance.
Environmental Issues People living in Type C16 areas are reasonably concerned for the environment.
Their motoring habits, as with their lives in general, suggest moderation. Cars are for practical purposes, so
typically a household will have just one small car which would not be expected to do high mileage.
3
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Description - Sociology and Environment

Summary Type C16 comprises people of older working ages who live on owner occupied
estates built since the war on the outskirts of manufacturing towns. Many of the dwellings are
bungalows.
Demography Neighbourhoods of Type C16 date from the 1960s. The young families who
first moved into these areas have now grown old together and many are either close to
retirement or have recently retired. Their children have grown up and left home and many are
now 'empty nesters' who own their homes outright. In the period when these estates were
built, land was cheaper than it is today and developers could afford to build at much lower
densities than is now possible. This was particularly the case in those industrial regions of the
country where Type C16 is most common. These low densities are reflected in the fact that
many of these estates contain bungalows, not necessarily designed for pensioners but
nonetheless well suited to their needs. This and the generously sized plots have made them
well suited to the needs of older people most of whom would have little reason to leave them
on retirement. When people do move away, or die, and their homes become vacant the quiet
nature and elderly profile of these neighbourhoods makes them more attractive to older
people than to younger adults with children, few of whom would find local friends to play with.
Although Type C16 lives in pleasant suburbs, they are nonetheless surrounded by large areas
of lower income housing and residents are conscious of the social differences between their

own middle class values and those of people on lower incomes who live nearby. For many of
these residents the move to estates of this type therefore represents a step up and away from
lifestyles with which they many not wish to be associated or feel they have much in common.
Many will be aware of the problems of poverty and disorder at first hand, whether as
managers in local enterprises, as workers in public sector services or as owners of small
businesses serving a wider community. Whilst these are not necessarily “snobbish” people,
they are conservative in their values and their tastes and tend to mix with others of similar
incomes and attitudes at the Rotary, the golf club or at the Conservative club.
Environment Neighbourhoods of Type C16 are distributed quite evenly across the UK but
are less common in big cities than in outer metropolitan areas and in smaller industrial towns
where there has been little objection to housing development. Unlike the inter war suburbs,
which are largely built of semi-detached houses, these neighbourhoods have been built with
detached houses as well as semis, typically in larger plots and with large picture windows
replacing intricate bays. These more spacious plots are sometimes open plan and in most
cases people can park their car off the road, quite often in an integral garage. Gardens are
now mature and provide an important source of interest to the older residents now that
children no longer need looking after. Because of the settled nature of this Type, people tend
to know their neighbours and help each other in modest ways in times of need. Such areas
are keen to adopt neighbourhood watch schemes and the police will find residents keen to
help them with their enquiries. With high car ownership and poor access to public transport
these people travel to large supermarkets to do their shopping and the majority of commuter
trips are done by car.
3
(Continued)
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retirement
Description - Sociology and Environment (Continued)

Economy Neighbourhoods of Type C16 are mostly located in areas of growing and
diversified employment, and unemployment rates are low. Local jobs are mostly in small-scale
manufacturing or other private sector enterprises. These are not areas of large, capital
intensive plants or ones with large amounts of public sector employment. Post war growth has
resulted in opportunities to set up small service enterprises and many of the residents are
self-employed or working for small family businesses. Though few are directors of large
companies, ownership of shares is widespread, even if their combined value is still modest.
Privatisation issues sold particularly well in these neighbourhoods.
Consumer Values Type C16 appreciates personal contact rather than impersonal
transaction channels. Here people will naturally turn to professional advisors when key
decisions need to be made. They like to discuss with shopkeepers or their sales assistants the
relative merits of different brands and products, assuming that they will get unbiased advice.
They use financial advisors. By contrast they are not very IT literate and are not people to
purchase over the Internet. However, having time at their disposal, many residents take very
seriously the opportunities for searching out information on different products and will be well
informed on new consumer issues such as the use of chemicals and ingredients in foods and
of genetically modified crops. Residents are willing to support local shopkeepers and local
suppliers, particularly if they can establish a personal relationship with them. Range, freshness

and quality of service are more important than price and conformity with latest fashion trends.
These people are likely to support their local church and give generously to charities.
Consumption Patterns Type C16 represents a good market for the financial services
industry and for long haul travel. Much money is also spent on gardening products, on
personal services such as laundry, dry cleaning and hairdressing and on quality food brands.
By contrast relatively little is spent on home improvement, on home furnishing or on clothing.
People in these areas seldom smoke and prefer visits to country restaurants to evenings at
the local pub.
Change The population of Type C16 is unlikely to rejuvenate even after the current cohort
has moved into old age. In the immediate future expenditure levels in this type of
neighbourhood are likely to decline as many of the older working age cross into retirement.
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retirement
Description - Culture and Consumer Psychology

Type C16 represents a very mainstream type in terms of tastes, values and lifestyle. These
people are as practical and pragmatic in their consumption decisions and choices, as they
probably are in all aspects of daily life. Unlikely to hold strong views on major issues, they are
nevertheless 'switched on' to world and local events, through reading the better quality
papers and watching national and regional TV news programmes.
They are likely to be careful with money even to the point of thriftiness but have developed
money management skills over the years and are likely to be quite financially astute. They
keep a close eye on the stock market and other investments, to stretch their savings and
maintain financial security. There may also be some interest here in the possibility of raising
cash from the equity in their homes.
Conservative with a small 'c', their attitude towards, and engagement with consumption is
confined to routine provisioning. These consumers are not likely to be tempted into trying new
products which they have seen advertised, and will tend to stick with familiar brands. Even
though they are careful with the pennies, they are not bargain hunters and, indeed, shopping
Description - Culture and Consumer Psychology

holds no particular interest for them. Probably the type of people who maintain values dating
from a time when things were bought to last, they will tend not to see the point of buying new
clothes or household furnishings, when those they have are still perfectly adequate. The same
goes for new gadgets and appliances these consumers are not likely to try any new-fangled
equipment and may simply have no need for them in their traditional homes and lifestyles. In
consumer behaviour terms, these are the 'laggards' when it comes to new products and
brands. Appearances are not important, either, although their interest in their neat and
pleasant gardens, suggests their homes are neat and pleasant inside, albeit in a dated kind of
way.
Moderate TV viewing is likely to revolve around informative programmes such as 'Antiques
Roadshow' and 'Gardeners' World', with a little 'University Challenge' to keep the grey cells
ticking over and 'Songs of Praise' for spiritual edification. Grandchildren feature highly among
this Type, and it may be that the Type C16 consumers are likely to splash out a little more
where they are concerned.
They do enjoy a comfortable and cosy lifestyle, however, and will indulge themselves to some
extent with frequent holidays and short breaks possibly coach tours or even cruises - which
they may well take with a group of like-minded friends. For the rest of the time, however, they
lead orderly lives, moving into old age in a comfortable and familiar daily routine.
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retirement
Unless otherwise stated, Example Index Example

Demographics charts show Index & Mean %
Index 100 indicates UK average
Mean %
11.11
See Supporting Notes
for details 0 50 100 150 200
Gender Household Composition

Male 48.48 Couples, no children 22.02
Female 51.52 Couples, dependent children 18.49
Couples, non-dep children 8.63
Age Lone parent 2.67
0-4 3.78 Single, non pensioner 8.00
5-14 9.83 Single, pensioner 16.46
15-24 8.63 All pensioners 17.25
25-34 9.32 Students in shared house 0.03
35-44 12.69 Students 4.47
45-54 14.90 Student, away from home 1.01
55-64 16.39
65-84 22.28 Number in Household
85+ 2.18 1 person 24.46
2 person 43.90
Age by Gender* 3 person 14.77
90+ 0.66 4 person 12.48
85-89 1.51 5 person 3.48
80-84 3.02 6 person 0.73
75-79 5.07 7+ person 0.19
65-74 14.10
60-64 8.03 Length of Residency
55-59 8.39 Less than 1 year 5.53
50-54 8.48 1 - 2 years 8.86
45-49 6.44 3 - 5 years 10.20
40-44 6.34 6 - 8 years 8.07
35-39 6.36 9+ years 68.10
30-34 5.38
25-29 3.93 Social Grade
20-24 3.71 A/B Upper Middle/Middle 21.21
16-19 3.89 C1 Lower Middle 32.32
0-15 14.70 C2 Skilled Working 15.20
Male Female D Working 13.24
E Lowest level of subsistence 18.04
Marital Status 0 50 100 150 200
Demographics
Single 20.95
Co-habiting 6.08
Married 64.22
Divorced 3.78
Widowed 9.06
Children in Household
1 child 12.54
2+ children 17.32 * Age by Gender shows how age bands differ relatively
0 50 100 150 200 by gender and is not based on 100.
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retirement

Demographics charts show Index & Mean %
Mean %
11.11
for details 0 50 100 150 200
Background and Beliefs

Ethnicity
Asian & Chinese 1.21
Black 0.28
Caribbean 0.17
Irish 0.98
Mixed 0.46
2+ ethnic groups 3.53
Religion
Jewish 0.11
Christian 81.97
Other 1.33
None or not stated 16.59
Region of Birth
Other EU Country 0.79
Africa 0.44
Caribbean 0.11
Cyprus 0.06
Eastern Europe 0.22
Far East 0.29
Jamaica 0.06
Middle East/Central Asia 0.14
South Asia 0.53
USA 0.12
0 50 100 150 200
Demographics
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retirement
Measures of Deprivation
Multiple Index Education, Skills and Training
Rank Score Rank Score
England 46/61 12.558 England 37/61 14.678
Wales 42/61 13.206 Wales 35/61 12.179
Scotland 47/61 10.336 Scotland 44/61 -0.541
Northern Ireland 49/61 10.896 Northern Ireland 43/61 10.988
Income Barriers to Housing and Services

England 45/61 0.070 England 56/61 16.808
Wales 38/61 11.026 Wales 52/61 8.500
Scotland 46/61 6.647 Scotland 44/61 9.598
Northern Ireland 46/61 0.118 Northern Ireland N/A N/A
Employment Health and Disability

England 36/61 0.079 England 36/61 -0.266
Wales 29/61 14.012 Wales 40/61 13.357
Scotland 38/61 8.634 Scotland 40/61 -0.440
Northern Ireland 41/61 0.117 Northern Ireland 48/61 -0.407
Living Environment Crime

England
Wales
48/61
40/61
11.945
19.875
England
Wales
42/61
N/A
-0.366
N/A
Measures of Deprivation
Scotland N/A N/A Scotland N/A N/A
Northern Ireland 51/61 12.575 Northern Ireland 42/61 19.915
The Index of Multiple Deprivation 2004 (IMD 2004) is a Super Output Area (SOA) level measure of multiple deprivation and
is made up of seven SOA level Domain Indices - Income deprivation, Employment deprivation, Health deprivation and
disability, Education, skills and training deprivation, Barriers to Housing and Services, Living environment deprivation and
Crime. By linking IMD 2004 to Mosaic Public Sector it is possible to understand the likely levels and types of deprivation at a
much lower level of geography than SOA. The implications of this for the Public Sector are immense. Whilst SOA level
analysis is ideal for strategic planning and budgeting purposes, it is often too crude for local deployment and targeting of the
resources aimed at reducing deprivation. The linkage to Mosaic allows an understanding not only of the levels of deprivation
within a SOA, but also whether this is widespread, or concentrated in pockets of acute deprivation. Extensive testing of the
results indicates that the methodology is robust.
Acknowledgements:
Office of the Deputy Prime Minister (ODPM)
Northern Ireland Statistics and Research Agency
Central Statistics Unit of the Scottish Executive
Note
A rank of 1 is the most likely to be deprived, a score of 11 (61) is the least likely to be deprived. 5
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Mosaic Origins charts show Index & Mean %
Mean %
11.11
for details 0 50 100 150 200
Cultural, Ethnic, Religious Origin

Bangladeshi 0.06
Black African 0.07
Black Caribbean 0.02
Celtic 15.15
Chinese 0.12
Eastern European 0.58
English 74.84
Greek/Greek Cypriot 0.09
Hindi 0.36
Hispanic 0.26
Irish 5.46
Italian 0.55
Jewish/Armenian 0.07
Other East Asian 0.08
Other Muslim 0.10
Pakistani 0.30
Sikh 0.25
Somali 0.01
Tamil and Sri Lankan 0.04
Turkish 0.05
Western European 1.48
Unclassified 0.06
0 50 100 150 200
Note
Mosaic Origins classifies people according to the part of
the world from which their forebears are most likely to
have originated.
Mosaic Origins
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retirement

General charts show Index & Mean %
Mean %
11.11
Property See Supporting Notes
for details 0 50 100 150 200
Type of Property Home Ownership

Detached 34.86 Own outright 51.24
Semi-detached 53.65 Own with mortgage 40.58
Terraced 8.00 Remortgaged 0.71
Purpose built flats 2.38 Private rented 2.67
Converted flats 2.06 Public rented 3.61
Coverted/shared house 0.49
Communal establishm’t 0.68 Council Taxation Bands
Farm 0.08 Band A 1.48
Garden 6.17 Band B 12.62
Garage 208 11.28 Band C 209 45.69
Second home 0.22 Band D 28.27
Band E 9.68
Age of Property Band F 1.87
Built Pre 1920 6.02 Band G 0.37
Built 1920-1945 18.60 Band H 0.01
Built 1946-1979 65.90
Built 1980+ 9.48 House Value
Average Value 115K
Number of Rooms £20,001-£30,000 2.77
1 room 0.14 £30,001-£40,000 4.56
2 rooms 0.52 £40,001-£50,000 5.63
3-4 rooms 20.52 £50,001-£60,000 7.78
5-6 rooms 59.42 £60,001-£70,000 6.79
7 rooms 11.18 £70,001-£80,000 8.42
8 rooms 8.23 £80,001-£90,000 8.99
Average rooms/home 5.56 £90,001-£100,000 7.60
£100,001-£120,000 11.29
Location £120,001-£150,000 14.98
Urban 4645 £150,001-£200,000 11.90
Rural 30.61 £200,001-£300,000 6.92
Seaside retirement 0.56 £300,001-£400,000 1.56
General - Property
Island flag 0.00 £400,001-£500,000 0.50

£500,001-£600,000 0.12
Geographic Examples £600,001-£800,000 0.13
Glasgow City N/a £800,001-£1,000,000 0.04
Scottish Borders N/a £1,000,001-£1,250,000 0.01
Manchester N/a £1,250,001-£1,500,000 0.01
Solihull N/a £1,500,001-£1,750,000 0.00
Newham N/a £1,750,001-£2,000,000 0.00
Weymouth & Portland N/a £2,000,001+ 0.00
0 50 100 150 200 0 50 100 150 200
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retirement

Mean %
11.11
Work Lives See Supporting Notes
for details 0 50 100 150 200
General Occupation
Unemployed 2.88 Large employers 0.19
Full time 38.57 Small employers 6.80
(own account)
Part time 13.28 Director, large company 0.34
Females over 31 hours 52.11 Director, small company 6.60
Males over 49 hours 22.09 High manager 3.04
General - Work Lives

Self employed, staff 4.14 High professional 3.86
Self employed, no staff 7.72 Female manager/prof 18.26
Employee 82.03 Intermediate 10.66
Small or home office 1.45 Lower manager/prof 18.54
Work at home 8.24 Lower supervisory 7.60
Look after home 4.50 Admin & secretarial 15.59
Provider of unpaid care 13.19 Personal service 6.95
Sales & customer service 8.01
Industry Skilled trades 13.11
Agriculture 1.00 Process/plant operators 8.55
Defence 0.01
Hotels & catering 3.61 Travel to Work
Manufacturing/mining 17.60 Car or van 71.82
Private sector 14.86 Public transport 8.44
Public sector 26.30 Walk 7.14
Transport & storage
Wholes./retail/car repair
6.49
17.15
Other 12.60
7
General
Finances
Income
Household Income Income Tax
General - Finances
Under £7,499 7.88 Basic rate 63.24

£7,500 - £13,499 12.68 Higher rate 3.34
£13,500 - £24,999 17.76 No tax 31.88
£25,000 - £49,999 19.36
£50,000+ 5.47 Benefits
Income support
Personal Income Job seekers allowance
Under £6,499 22.96 State pension
£6,500 - £11,499 15.35 Pension credit
£11,500 - £17,499 13.22 Disability living allowance
£17,500 - £39,999 12.42 Working family tax credit
£40,000+ 1.20 Council Tax benefit (NE)
0 50 100 150 200
Unpaid Council Tax (E. Mid.)
Unpaid Council Tax (NE)
0 50 100 150 200 7
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retirement

Mean %
11.11
Finances See Supporting Notes
for details 0 50 100 150 200
Handling Money Financial Strengths

Type of Banking County Court Judgments
Visit bank 40.82 No CCJs 96.00
Internet banking 1.66 1 CCJs 2.29
Phone bank 5.08 2+ CCJs 1.71
Pay bills at P.O. 1.49 £1 - £1000 2.03
£1000+ 1.97
Current Accounts
5.21 Customer Indebtedness
No account
93.85 Index (CII)**
Cheque book
Card, no cheque book 5.87 Average CII 6.80
Overdraft facility 11.59 CII band 1 (1-5) 72.99
CII band 2 (6-10) 11.31
Credit CII band 3 (11-20) 6.87
Balance £501-1000* 5.76 CII band 4 (21-50) 6.43
Balance £1001+* 5.26 CII band 5 (51+) 2.40
38.69 0 50 100 150 200
Always pay in full
Usually pay in full 7.20
Never pay in full 3.34
Store card 31.26
Prefer 0% credit by mail 7.27
Loans
Secured loan 1.97
Unsecured loan 2.96
Personal loan 0.82
Savings & Investments

Regular savings 7.01
Child savings 3.36
ISAs (cash) 20.11
General - Finances
ISAs (equity/shares) 8.27

Unit trusts 6.47
Premium bonds 33.11
Other national savings 7.88
Private pension 14.18
Shareholdings
No shares 56.49
High value 2.67
Low value 315 40.84
Insurance
Company medical 2.74
6.87
Private medical
Life assurance 16.97
* Monthly balance.
** For details, see Supporting Notes.
7
0 50 100 150 200
Life assurance
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retirement

Mean %
11.11
Home Lives See Supporting Notes
for details 0 50 100 150 200
Car Ownership
Number of Cars
No access 15.42
1 car 49.46
2 cars 28.38
3+ cars 6.74
Cars per household* 1.22
Car Type
New 29.07
Used 87.56
Petrol 23.58
Diesel 3.82
Company 1.03
Car Segment
Basic 2.13
Small 36.55
Lower medium 35.61
Upper medium 22.74
Executive 5.20
Luxury 0.56
Minivan 3.13
Sports 2.83
Sports Utility (4 x 4) 4.21
Travel & Holidays

4.89
General - Home Lives
Book hols on internet
Plan 3+ hols next year 8.84
Coach tour 33.61
Cruise 12.04
Outdoor activity 4.18
Self catering 39.96
Package holiday 45.65
Weekend/short break 38.89
6+ business flights in 0.51
last year 0 50 100 150 200
* For cars per household, the chart shows Index and

the average number of cars owned per household.
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retirement
Example Index Example

General Charts show Index & Mean Minutes/Day
Note Index scale is from 50-150
Mean
Mins/day
Time Use 11.11

See Supporting Notes for
details 50 75 100 125 150
Week Day Weekend

Sleeping 496.00 Sleeping 534.42
Eating 88.00 Eating 100.62
Washing/dressing 45.58 Washing/dressing 47.63
Working in main job 194.89 Working in main job 49.53
Classes/lectures 12.75 Preparing food 45.55
Preparing food 41.02 Washing dishes 16.64
Washing dishes 14.47 Cleaning home 27.39
Cleaning home 24.70 Laundry 6.51
Laundry 5.91 Ironing 6.87
Ironing 6.69 Gardening 15.40
Gardening 10.95 Walking dog 5.58
Walking dog 4.89 Repairing home 6.12
Shopping 25.11 Shopping 31.50
Playing with children 4.03 Playing with children 5.87
Socialising (household) 5.38 Religious activities 7.01
Socialising (guests) 18.36 Socialising (household) 5.60
Talking on telephone 7.20 Socialising (guests) 36.90
Taking time out 22.12 Talking on telephone 7.77
Computing 4.34 Taking time out 25.18
Reading (unspecified) 7.96 Walking and hiking 5.49
Reading periodicals 14.48 Ball games 6.28
Reading books 6.82 Computing 4.90
Watching TV 138.67 Reading (unspecified) 7.52
Travelling to work* 21.14 Reading periodicals 20.24
Travelling to shops 15.59 Reading books 7.85
Travelling to friends 8.64 Watching TV 160.43
(and family)
Travelling to social 6.18 Watching video 7.60
activities 50 75 100 125 150 Listening to radio 4.84
5.29
General - Time Use
Travelling to work*
Travelling to shops 17.88
Travelling to friends 15.23
(and family)
Travelling to social 9.56
activities 50 75 100 125 150
Covers travelling to work from home and back only*
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retirement

Mean %
11.11
Perspectives See Supporting Notes
for details 0 50 100 150 200
Charities Environment
Attitudes
Aids 0.71 Concerned about
Animal welfare 6.54 Too much concern
Birds 4.43 Worry about car pollution*
Blind 3.77 People should recycle
Cancer prevention 6.41 Pay more for products
Cancer research 15.41 Gave to charity last year
Children 7.12
Deaf 1.84 Pollution
Disabled/handicapped 1.98 High household emissions
Disaster relief 2.60 High vehicle emissions
Elderly 3.36 Drive Prius or Honda Insight
Environment 2.07
Homeless 1.82 Economics
Human rights 0.84 Economic Optimism
3.37 (General)
Medical research
Mental health 1.38 Improve 17.75
Pets 4.90 Stay the same 39.49
Religious 4.45 Get worse 36.96
Third World 3.34
Wildlife 5.34 Economic Optimism
0 50 100 150 200 (Personal)
Improve 15.58
Stay the same 60.87
Get worse 21.56
Fear of Redundancy
Very concerned 5.97
3.98
General - Perspectives
Fairly concerned
Not very concerned 28.36
Not at all concerned 61.69
0 50 100 150 200
* Including car congestion.
7
15 16 17 18 19 20
Broadland

retirement

Community Safety charts show Index & Mean %
Mean %
11.11
British Crime Survey See Supporting Notes
for details 0 50 100 150 200
Neighbourhood Policing Drugs, Alcohol, Pubs and Clubs

Biggest Problem in Area Drug Taking
Noisy neighbours 3.06 Never taken cannabis 81.65
People drunk/rowdy 6.03 Never taken cocaine/coke 97.26
Using/dealing drugs 8.95 Never taken ecstasy 97.10
Rubbish/litter 17.72 Taken cannabis 17.75
Teens hanging around 26.18 Taken cocaine/coke 2.49
Vandalism/graffiti 13.98 Taken ecstasy 2.37
Other Problems in Area Drug Users/Dealers

Abandoned cars 1.36 Very big problem 3.44
Fireworks 7.80 12.43
(not part of organised display) Fairly big problem
People drunk/rowdy 2.04 Not very big problem 26.81
Teens hanging around 4.08 Not a problem 52.16
Uncontrolled dogs/mess 18.98
Rubbish/litter 4.70 Attitudes to Drugs
Community Safety - British Crime Survey

Speeding traffic 9.49 Drugs main cause of crime 34.42
Vandalism/graffiti 4.35
Visits to Night Clubs
Views on Local Area None 93.33
I can influence decisions <Once a week 5.06
affecting my local area
27.93
Once/twice a week 1.15
If youths cause trouble
21.63
people will tell them off Visits to Pubs/Wine Bars
Neighbours look out None 51.95
for each other
55.46
<Once a week 27.69
People from different Once/twice a week 14.51
backgrounds get on well
52.27
3 times a week 3.27
Anti-Social Behaviour Almost every day 2.57
lot worse in last 2 years
12.73
Definitely an area I Attitudes to Safety

83.26
enjoy living in Felt fairly safe last time
in a pub/bar in evening 21.47
Often see strangers 6.43
Felt very safe last time
in a pub/bar in evening
77.12
0 50 100 150 200
0 50 100 150 200
8
15 16 17 18 19 20
Broadland

retirement

Mean %
11.11
for details 0 50 100 150 200
Race Related Concerns Post Crime Victim Support

Worried about Attack Key Priority for CJS
due to Skin Colour Bring people to justice 52.03
Very worried 2.40 Reduce crime 20.62
4.76 Deal with cases 14.17
Fairly worried
promptly and efficiently
Not very worried 23.24
Not at all worried 49.39 Very Confident About?
Cases dealt with promptly 1.95
Witnesses treated well 4.91
Police Performance Bringing people to justice 1.95
Police Interest Meets victims’ needs 1.29
Less than you thought
they should
29.07
Not Confident About?
Police Effort Cases dealt with promptly 17.57
Less than you thought
36.45 Witnesses treated well 7.48
they should
Bringing people to justice 17.61
Police Kept You Informed

Meets victims’ needs 26.94
Fairly well 15.56
Not very well 11.71 CJS Effective in Reducing
Not at all well 22.73 Crime?
Not investigated 29.06 Not at all 16.26
Very well 16.25 Very 1.02
How Good a Job are CJS Effective with Young

the Police Doing? People Accused of Crime?
Excellent 5.99 Not at all 24.39
Good 42.31 Very 0.96
Fair 39.32
9.50 Are the following doing a good job?
Poor
Very poor 2.19 Judges
Excellent 1.47
Were You Satisfied with Very poor 10.08
Way Matter was Handled?
Fairly satisified 27.45 Juvenile Courts
Very satisified 29.52 Excellent 10.23
Very dissatisfied 17.10 Very poor 8.62
Did you Have to Wait Magistrates

for the Police? Excellent 1.30
Immediate response 50.07 Very poor 7.11
Had to wait 30.26
Police never dealt 10.45 Prisons
0 50 100 150 200 Excellent 1.49
Very poor 4.59
Probation Services
Very poor 4.07 8
0 50 100 150 200
15 16 17 18 19 20
Broadland

retirement

Mean %
11.11
for details 0 50 100 150 200
Victim Details Offender Details

Very Worried About Age of Offender
Community Safety - British Crime Survey and Fire Attendance

Victim of crime 6.52 16-24 17.40
Car stolen 10.71 25-39 35.10
Theft from car 9.76 40+ 29.79
Mugged 11.15
Attack by strangers 10.49 Relationship to Victim
Rape 10.35 Local kids 3.10
Attack at home 13.63 Casual 6.20
(woman)
Stranger 80.51
Worried About Well-known 8.82
Victim of crime 25.60
Crime Seen in Last Year
Why Not Reported ASB 34.07
to Police Shoplifting 10.48
I dealt with it 15.70 Dangerous driving 70.77
Police could do nothing 30.51 Vandalism 9.24
Police would not bother 24.34
Private matter 7.05 Incidents
Too trivial 30.34 Force/violence 8.86
Someone threatened 16.08
Incidents Had a weapon 7.31
Weekday 60.51 Attempt to steal 11.25
Weekend 3.25 No sexual element 99.40
Inside place of work 62.56
I have been insulted, Why Incident Happened
pestered, intimidated
7.72
Relationship/history 4.72
Attempt made to Money/property 13.04
steal anything
9.07
Bad temper 4.72
Affected by incident 17.39 Victim/property targeted 8.48
Did the victim have
32.17
contact with offender Other
Household member
99.85
not used force/violence
Likelihood of Crime
Fairly likely
7.95
to be attacked Fire Attendance
Very unlikely Fire attendance 2004
17.97
to be burgled 0 50 100 150 200
Very unlikely
13.54
to have car stolen
0 50 100 150 200
8
15 16 17 18 19 20
Broadland

retirement

Education charts show Index & Mean %
Mean %
11.11
for details 0 50 100 150 200
Adult’s Education (Census)

Keystage 4
No qualifications Mean total GCSE points
1+ ‘O’ levels* 17.03 Mean capped GCSE points
5+ ‘O’ levels* 19.21 5 passes A to C
2+ ‘A’ levels* 6.30 5+ passes A to G
Degree* 16.43 5+ passes A to G **
1 pass A to G
Children’s Education (PLASC) English not used home
Have free school meals
Keystage 1 Refugee status
Maths level 3
Writing level 3 Higher Education (HESA)
Overall level 3
Higher Education
Keystage 2 All Students
Maths level 5 Postgraduate Level 15.62
English level 5 Undergraduate Level 84.38
Science level 5 (1) Medicine & dentistry 4.55
Have free school meals (3) Biological sciences 17.88
English not used home (4) Veterinary science 0.46
Refugee status (5) Agriculture & related 1.75
High special needs educ. (6) Physical sciences 10.52
Community school (7) Mathematical sciences 3.51
Voluntary aided school (8) Computer science 12.57
Vol. controlled school (9) Engineering/technology 12.43
Foundation school (A) Architecture 3.96
(B) Social studies 13.26
Keystage 3 (C) Law 5.38
English level 5 (D) Business/administrative 16.64
English level 6 (F) Languages 9.49
English level 7 (G) Historical/philosophical 8.15
English level 8 (H) Creative arts & design 11.94
Maths level 5 (I) Education 18.40
Maths level 6 Student Age 18 - 25 59.95
Maths level 7 Student Age 51 - 60 4.77
Maths level 8 Full-time & Sandwich 60.39
Science level 5 Part-time & Other 39.61
Education
Science level 6 No award/financial backing 46.99

Science level 7 Award assessed by LEA# 18.74
0 50 100 150 200
Science level 8
0 50 100 150 200
* includes equivalent qualifications such as NVQs.

** includes English and Maths.
#Award assessed by English or Welsh LEA and paid in full by LEA or by the SLC (includes EU students assessed by DfES).
9
15 16 17 18 19 20
Broadland

retirement

Health charts show Index & Mean %
Mean %
11.11
Hospital Episode Statistics See Supporting Notes
for details 0 50 100 150 200
Coarse
D50-D64 Anaemias 1.15
E10-E14 Diabetes Mellitus 0.48
F20-F29 Schizophrenia & other 0.10
F40-F69 Neurotic, behavioural & other 0.14
G00-G09 Inflammatory diseases of the CNS 0.03
I00-I09 Rheumatic heart diseases 0.07
I10-I15 Hypertensive diseases 0.25
I20-I25 Ischaemic heart diseases 4.25
I26-I28 Pulmonary heart disease & other 0.28
I30-I52 Other forms of heart disease 2.93
I60-I69 Cerebrovascular diseases 1.60
J00-J06 Acute upper respiratory infections 0.37
J10-J18 Influenza & pneumonia 1.04
J20-J22 Other acute lower respiratory infections 0.84
J30-J39 Other diseases of upper respiratory tract 0.82
J40-J47 Chronic lower respiratory diseases 1.56
J60-J70 Lung diseases due to external agents 0.08
K70-K77 Diseases of liver 0.21
K80-K87 Disorders of gall bladder & other 1.30
Health - Hosptal Episode Statistics

N00-N08 Diseases of the kidney 0.28
O00-O08 Pregnancy with abortive outcome 0.44
O10-O75 O85-O99 Complications of labour & delivery 3.25
O80-O84 Delivery 0.26
T80-T88 Complications of care 1.24
HES Total Admissions
Cancers and others

C40-C41 Cancer of bone & articular cartilage 0.26
C50 Cancer of breast 9.87
C15-C26 Cancer of digestive organs 26.49
C00-C14 Cancer of lip, oral cavity and pharynx 0.84
C69-C72 Cancers of eye, brain & other parts of CNS 1.15
C51-C58 Cancers of female genital organs 5.01
C81-C96 Cancers of lymphoid, haematopoietic, etc. 18.73
C60-C63 Cancers of male genital organs 4.76
C45-C49 Cancers of mesothelial and soft tissue 1.27
C30-C39 Cancers of respiratory/intrathoracic organs 6.70
C43-C44 Cancers of skin 6.55
C64-C68 Cancers of urinary tract 9.47
C73-C80, C97 Cancer of thyroid & other endocrine glands 8.91
Emergency Admissions 39.04
Elective Admissions 54.59
E66 Obesity 0.10
0.02
Teenage Pregnancy
HES Total Admissions
10
0 50 100 150 200
15 16 17 18 19 20
Health - Hospital Episode Statistics

Broadland

retirement

Mean %
11.11
Hospital Episode Statistics See Supporting Notes
for details 0 50 100 150 200
Long Term Conditions

J45-J46 Asthma 1.37 I10-I15 Hypertension 0.90
F31 Bipolar Affective K70 K73 K74 Chronic
0.23 0.50
Disorder Liver Disease & Cirrhosis
J40-J44 COPD 3.99 Fractures 7.74

F00-F03 Dementia 0.96 I50 Heart Failure 3.69
F32 Depression 0.57 F20 Schizophrenia 0.20
E10-14 Diabetes 1.73 G45 I63 I64 Stroke/TIA 5.05
G40 Epilepsy 0.84 C00-D48 All Cancers 56.84
I20-I25 CHD 15.40
10
Health
Health Survey for England
Health - Health Survey for England

General Health Smoking
Good general health 76.52 Cigarette smoker 16.12
Poor general health 5.38 Heavy smoker >20/day 5.13
Long term illness 46.65 Light smoker <10/day 4.84
BMI Index over 30 18.73
Type 2 Diabetes 5.11 Alcohol
Not taken up MMR 52.38 Drink 3+ days a week 37.88
Once or twice a week 30.11
Eat Fruit & Vegetables Once or twice a month 9.89
Less than 1 portion 2.62 Once every 2 months 6.67
1-2 portions 16.06 Once or twice a year 6.45
2-3 portions 19.92 Not drank in last year 0.59
3-4 portions 18.19 No drinks last week 22.00
4-5 portions 16.26 <2 drinks last week 21.60
More than 5 portions 26.95 2-3 drinks last week 18.05
0 50 100 150 200 3-4 drinks last week 8.06
4-5 drinks last week 8.38
8+ drinks last week 11.60
0 50 100 150 200
10
15 16 17 18 19 20
Broadland

retirement

Mean %
11.11
Sport England See Supporting Notes
for details 0 50 100 150 200
Grouped Activities Individual Activities

Adventurous 0.64 Badminton 2.29
Aquatic 25.05 Bowls 2.88
Athletics/running 5.08 Cricket 0.54
Combat 1.22 Football 3.70
Cue/darts 1.37 Gym 7.96
Health - Sport England

Equine 1.34 Horse Riding 0.59
Keep fit/gymnastics 28.00 Netball 0.35
Motorised 0.55 Pilates 0.61
Other indoor 2.27 Road Running 1.40
Other outdoor 14.09 Squash 0.93
Other water 1.03 Swimming 13.57
Projectile 0.66 Tennis 1.42
Racquet 7.71 Tenpin Bowling 0.61
Sailing 0.58 Weight training 0.88
Team 8.62 Yoga 1.26
Water 1.24 0 50 100 150 200
Winter 0.56
Exercise last month

None 54.26
1 - 11 days 27.39
18.35
12+ days
0 50 100 150 200 10
Health These charts show a selection of categories from the Expenditure and Food
Survey (EFS). For each category the selected Mosaic Type is ranked against
all Mosaic Types. The higher the rank (1 being highest, 61 being lowest) the
EFS Rankings more is spent on that category as a proportion of their overall weekly
expenditure.
Health - EFS Rankings
low high low high
Fresh Meat 3/61 Caffeinated Drinks 11/61

Processed Meat 20/61 Fruit Juice and Water 51/61
Fish 22/61 Soft Drinks 28/61
Whole Milk 33/61 Spirits and Liqueurs 8/61
Cheese 32/61 Wines 21/61
Butter 27/61 Beers and Ciders 36/61
Cooking Oils and Fats 38/61 Alcopops at home 28/61
Fresh Fruit 15/61 Cigarettes 40/61
Dried Fruits and Nuts 22/61 Cigars/Other Tobacco 19/61
Fresh Vegetables 28/61 Alcoholic Drinks 46/61
(Away from Home)
Sugar/Sugar Based Items 5/61
Take-Aways at Home 44/61
Take-Aways/Snack Food
(Away from Home)
57/61
10
15 16 17 18 19 20
Broadland

retirement

Social Housing charts show Index & Mean %
Mean %
11.11
for details 0 50 100 150 200
Household Tenure
Household Tenure Index Household Composition
Owner occupied 96.23 Couples, no children 22.02
Privately rented 0.69 Couples, dep children 18.49
Council/ 3.08 Couples, non-dep children 8.63
housing association 2.67
Lone parent
Single, non pensioner 8.00
Financial Stress Single, pensioner 16.46
Financial Stress Index All pensioners 17.25
Very Low 13.08 Students in shared house 0.03
Low 85.72 Students 4.47
Medium 0.00 Student, away from home 1.01
High 0.00
Very High 1.20 Number in Household
0 50 100 150 200 1 person 24.46
2 person 43.90
3 person 14.77
4 person 12.48
5 person 3.48
6 person 0.73
7+ person 0.19
0 50 100 150 200
Social Housing
11
15 16 17 18 19 20
Broadland

retirement

Engagement and charts show Index & Mean %
Mean %
11.11
Communications See Supporting Notes
for details 0 50 100 150 200
Recreation Media
Antiques/fine art 10.43 PCs/Home Entertainment
Art 5.79 Personal computer 28.39
Betting 4.90 Personal organiser/palm-top 3.15
Bingo 6.97 Connected to the Internet 27.05
Bird-watching 12.26 Broadband access 1.06
Boats/yachting* 2.96 Email at home 6.53
Books 40.36 Sky Digital TV 20.76
Camping/caravanning 11.47 DVD player 18.43
Cinema/films 23.64 Mp3 player 3.37
Classical music 19.48 Games console/Internet 2.70
Competitions 21.25
Computer games 7.91 Magazine Subscription
Cookery 29.15 Computing /IT 1.28
Country pursuits 11.87 The Economist 0.08
Crosswords & puzzles 34.30 Money/current/legal 0.42
Cycling 8.88 National Geographic 0.61
Eating out 53.41 New Statesman 0.03
Fantasy/sci-fi 5.32 Newsweek 0.05
Fashion clothing 16.30 TIME 0.21
Feeding garden birds 24.69 TV/film/entertainment 0.53
Engagement and Communications

Football* 20.42 Which? 2.00
Gardening 54.03 Women’s interest 1.74
Going to the pub 22.94
Golf 7.39 Newspaper Readership
Grandchildren 40.11 Daily popular midmarket 77.13
Hair & beauty 12.46 Daily broadsheet 22.76
Hiking & walking 23.13 Daily Mail 25.23
History 12.58 Daily Telegraph 10.70
Home computing 14.10 Express 11.66
Internet 10.88 Financial Times 1.23
Military interests 5.50 The Guardian 1.88
Motoring 25.24 The Independent 1.07
Mystery thrillers 11.70 The Mirror 19.00
Personal astrology 1.38 The Observer 1.51
Pets 23.25 The People 9.02
Pop music 13.84 The Sun 18.90
Railways 5.50 The Times 4.28
Read romantic fiction 27.45
Rock music 7.65 TV Viewing
Sewing/needlecraft 14.53 High 32.84
Skiing/snowboarding* 1.34 Medium 53.99
Study open university 3.56 Light 10.87
17.40 0 50 100 150 200
Theatre/arts
Voluntary/charity work 7.09
23.41 * includes participation and watching on TV.
Wines
0 50 100 150 200 12
15 16 17 18 19 20
Broadland

retirement

Engagement and charts show Index & Mean %
Mean %
11.11
for details 0 50 100 150 200
Grocery Shopping Habits

Frequency & Spend Reasons Store Visited
Once a week 65.30 Childcare facilities 0.84
More than once a week 19.41 Convenience 57.69
Once a fortnight 9.38 Home delivery 2.49
Once a month 4.76 Internet shopping 0.46
< £20 5.93 Low priced petrol 19.32
£20 - £39 31.63 Parking facilities 46.97
£40 - £59 32.39 Prices 49.56
£60 - £89 18.90 Product quality 32.98
£90+ 5.90 Product range 22.52
Use loyalty card 60.75 Service/pleasant store 10.15
Store loyalty card 9.07
Shops Visited Store opening hours 6.41
Aldi 16.29
Alldays 1.39 Learn about Products
Asda 36.05 Catalogues 6.85
Budgens 2.17 Family/friends 9.01
Cooperative 25.39 Free samples 9.92
Costcutters 1.87 Internet 1.97

Farmfoods 5.68 Leaflets 5.35
Iceland 31.65 Direct mail 2.95
Marks & Spencer 30.43 Newspaper/magazines 8.07
Morrisons 25.25 Posters 1.88
Netto 5.63 Radio adverts 2.09
Safeway 30.76 Telephone advice lines 4.47
Sainsbury’s 7.57 Telemarketing calls 0.40
Somerfield 15.76 TV adverts 5.14
Tesco 52.31 TV shopping channels 1.64
VG/Londis 1.82 Visiting shops 11.93
Waitrose 4.56
Other 6.35 Shopping Channels
0 50 100 150 200 Internet, main groceries 1.20
Internet, other groceries 0.81
Internet shopping, 4 times 2.12
Internet shopping, never 14.63
Mail or phone, 4 times 13.18
0 50 100 150 200
12
15 16 17 18 19 20
Broadland

retirement
Unless otherwise stated, Example Index

Engagement and charts show Index

for details 0 50 100 150 200
Website Visits
Health
BBC Health
Bupa
Cancer Research
Health and Medical
NHS Choices
NHS Direct
Wellbeing Industries
Government
Local Government
Central Government
Direct Government
The Home Office
HMRC
Child Support Agency
Communities.gov.uk
culture.gov.uk
dfes.gov.uk
dft.gov.uk

dwp.gov.uk
dh.gov.uk
Political Parties
Conservative
Labour
Liberal Democrats
Environment
Energy Saving Trust
Environment Industries
0 50 100 150 200
Department for Culture, Media and Sport www.culture.gov.uk

Department for Children, Schools and Families www.dfes.gov.uk
Department for Transport www.dft.gov.uk
Department for Work and Pensions www.dwp.gov.uk
Department of Health www.dh.gov.uk
12
Supporting Notes
These pages have been designed to help you understand the essence of each of the 61 types and 11
groups. We have sought to highlight the key features which make each type and group distinctive, and
which would be useful to bear in mind when devising communications or treatment strategies. The
descriptive pages are necessarily subjective and are intended to highlight key issues rather than to be
comprehensive.
We have taken account of a wealth of information from both census and non census sources - such as
the electoral register, shareholder and directors' lists, house price data from the land registry, and local
levels of council tax. Education data was sourced from Pupil Level Annual School Census (PLASC) and
Higher Education Statistics Agency (HESA). Health data was sourced from Hospital Episode Statistics,
Health Survey for England, National Fitness Audit, Sport England and EFS. This information is
supplemented with information from market research surveys which can be cross tabulated by Mosaic,
including the Target Group Index, MORI's Financial Services Survey, the National Readership Survey and
the British Crime Survey. Additional environmental data was sourced from the Energy Saving Trust.
We have also made use of information cross tabulated by Mosaic from Experian's lifestyle questionnaires.
To complement this formal information there is of course a large body of knowledge, accumulated over
the years, on the relationship between customer behaviour and previous versions of Mosaic which has
been used to support the patterns highlighted in these pages.
In building a picture of each of these categories this wealth of statistical information has been enhanced
by a comprehensive series of visits to each of the different types of neighbourhood in different regions of
the United Kingdom, visits covering over 15,000 miles. Likewise much of the historic context which is
contained within these portraits results from many decades of geodemographic analysis and of visits to
assess the vitality of different regions of the UK.
Caveats
Clearly not every one of the country's postcodes matches exactly to just one of the sixty one different
Mosaic types. These descriptions are therefore what sociologists would describe as 'ideal types', pure
examples to which individual cases approximate only with various degrees of exactness. They focus on
the statistical bias of a type of neighbourhood, on the demographic categories which are more numerous
there than elsewhere in the country and which give the neighbourhood its distinctive character. In
addition, because the boundaries of postcodes and census output areas do not exactly match boundaries
in housing type, it is inevitable that addresses close to the boundary of many output areas may in
certain cases not appear to have been allocated to the most suitable category. There are cases too
where the same types of neighbourhood will contain people of similar character and behaviour but living
in very different types of accommodation according to where in the country they may live.
Supporting Notes
13
Supporting Notes
Variables - Mean% and Index
Charts are provided for each of the variables used to build and describe Mosaic Public Sector. The
variables are grouped together by category. For each group/type, the charts show the Mean% and Index
for each variable.
Understanding Mean% and Index

Mean% show the percentage of this group/type with this characteristic. For example, consider car
ownership for Group A:
Mean%
No access to car 11.47
1 car 37.67
2 cars 38.97
3+ cars 212 11.89
0 50 100 150 200
This shows that:

11.47% of Group A households have no access to a car.
37.67% of Group A households have 1 car.
38.97% of Group A households have 2 cars, etc.
N.B. For some variables a Mean% is not available, and the area to the right of the chart is blank.
The Index shows how the variable compares with all households in the United Kingdom.
An Index of 100 is the UK average. An Index greater than 100 shows that this variable is over-
represented when compared with the UK. An Index less than 100 shows that this variable is under-
represented when compared with the entire UK.
The Index is shown on the chart as a bar:
Index below 100 Index above 100
No access to car 11.47

1 car 37.67
2 cars 38.97
3+ cars 212 11.89
0 50 100 150 200
Supporting Notes
Index 100
(UK average)
The chart shows the Index value from 0 to 200. If the Index value is greater than 200, the bar is shown
as 200 along with the exact Index.
Note that for the Section on Time Use, because of the range of Index values, the scale was
set at 50 to 150.
13
Supporting Notes
General - Property
Location
Detailed study has been undertaken into the following new measures of accessibility:
Urban This is the Generalised Urbanisation Measure, which indicates the level of urbanisation of a
postcode. This is measured by analysing the concentrations of the population in the surrounding area.
Rural This is the Generalised Rurality Measure, which indicates a postcode's relative location to
shopping facilities using the latest GOAD information on in-town and retail park shopping centres.
Seaside Retirement This is the Seaside Retirement Area Accessibility Measure, which identifies the
proximity to seaside retirement areas.
Island flag Indicates whether a postcode is located on an island.
General - Finances
Customer Indebtedness Index (CII)
The CII is score based, and provides an indication of indebtedness. Scores range from 1 to 99.
A score of 1 indicates low indebtedness and 90 indicates extremely high indebtedness. Scores of 91-99
indicate Potential First Party frauds, based on very high unsecured balance.
We have classed the scores into 5 bands aswell as producing an Average CII band for each group/type.
Acknowledgement:
Home Office; 2001 - 2005 British Crime Survey. Distributed by the Economic and Social Data Service.
Crown Copyright material is reproduced with the permission of the Controller of HMSO and the Queen's
Printer for Scotland.
Supporting Notes
13

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A B C D E F G H I J K

Type C16 Low density private estates, now with 2.66%

Rankings Top Councils

Constituencies Regional Distribution

Type C16 Low density private estates, now with 2.66%

Characteristics This page provides a picture of a typical household. For a number of

Fruit and Vegetables Eat 4 - 5 portions a day (16.26%)

Type C16 Low density private estates, now with 2.66%

Key Features Communication

Description - Public Sector Focus

Description - Public Sector Focus

Type C16 Low density private estates, now with 2.66%

Description - Sociology and Environment

Description - Sociology and Environment

Type C16 Low density private estates, now with 2.66%

Description - Sociology and Environment (Continued)

Description - Sociology and Environment

Type C16 Low density private estates, now with 2.66%

Description - Culture and Consumer Psychology

Description - Culture and Consumer Psychology

Type C16 Low density private estates, now with 2.66%

Unless otherwise stated, Example Index Example

Gender Household Composition

Type C16 Low density private estates, now with 2.66%

Unless otherwise stated, Example Index Example

Background and Beliefs

Type C16 Low density private estates, now with 2.66%

Income Barriers to Housing and Services

Employment Health and Disability

Living Environment Crime

Type C16 Low density private estates, now with 2.66%

Unless otherwise stated, Example Index Example

Cultural, Ethnic, Religious Origin

Type C16 Low density private estates, now with 2.66%

Unless otherwise stated, Example Index Example

Type of Property Home Ownership

Island flag 0.00 £400,001-£500,000 0.50

Type C16 Low density private estates, now with 2.66%

Unless otherwise stated, Example Index Example

General - Work Lives

Under £7,499 7.88 Basic rate 63.24

Type C16 Low density private estates, now with 2.66%

Unless otherwise stated, Example Index Example

Handling Money Financial Strengths

Savings & Investments

ISAs (equity/shares) 8.27

Type C16 Low density private estates, now with 2.66%

Unless otherwise stated, Example Index Example

Travel & Holidays

* For cars per household, the chart shows Index and

Type C16 Low density private estates, now with 2.66%

Example Index Example

Time Use 11.11

Week Day Weekend

Covers travelling to work from home and back only*

Type C16 Low density private estates, now with 2.66%

Unless otherwise stated, Example Index Example

Type C16 Low density private estates, now with 2.66%

Unless otherwise stated, Example Index Example

Neighbourhood Policing Drugs, Alcohol, Pubs and Clubs

Other Problems in Area Drug Users/Dealers

Community Safety - British Crime Survey

Definitely an area I Attitudes to Safety