SHPP Ebook09

Glenn Dietzel
Become The #1 Expert In Your Niche: How To Effectively Sell High Priced Programs

2010 - Present Awakened, LLC 2
How Ordinary People Play BIGAnd How You Can Too Right Now!

A Personal Note From Glenn

Every day I receive manuscripts from authors, many of
whom who have already been accepted by a New York
Publisher, but who have an extremely limited
understanding of how to build a profitable business.
This saddens me to no end seeing countless would-be
authors with no sound business acumen thinking that a
book will make them rich.

This eBook was written for several reasons.

First of all, I believe there is no better time to build a
business, even if you are just starting from scratch. Yes,
building a business is difficult unless you have a system
to execute quickly and this eBook is positioned to help
you do thisFAST!

Second, I want to help ordinary people play BIG. As a
former Vice Principal I was stuck for years feeling
trapped in my job and desiring to break free. This
eBook will not only show you how to do this, but I will
show you how my clients are tapping into the
opportunities for those of you willing to challenge your
assumptions about success.

Third, this eBook was written because of the increased hype and get rich
schemes promoted on the Internet today. The truth around these quick rich
schemes is that the people promoting them fit one of two categories:

A. Most of them are not successful and are trying to make a quick dollar at any
cost; and
B. The few that are successful and tell you how easy it is are simply lying. I can
guarantee you that they have worked extremely hard to earn the success that they
have today.

Fourth, this eBook was written because there is a dearth of specific attitudes,
skills and knowledge on the internet around how to specifically create programs
of $5,000, $10,000, $25,000 and higher in any niche market today. I have
chosen to provide you with the specific paradigm I teach my clients as $10K+
Business Cash Flow Accelerator Principles. (NOTE: $10K stands for $10,000
dollars.)

Glenn Dietzel


Fifth, this eBook is written to show you how to quickly create and sell high end
programs and services literally overnight yourself. The genius of this system is
that it will work for anyoneeven if you have no business experienceand it will
work in ANY NICHE. In fact, the less business experience you have the better as
you wont have to unlearn the poor business concepts you have learned from
those who still think we live in the Information Age.

Finally, this eBook is written to show you how ordinary people just like you are
playing bigand how you can tooin the new era we now live inthe
Recommendation Age.

Imagine having the power to increase every sale by $5,000, $50,000 and
$100,000! Imagine how your life would change. The great news is that even if
you are just starting out as an entrepreneur this eBook will help you accelerate
your learning as to exactly what you need to do.

This eBook is written from a teaching and accelerated business perspective. As a
former educator who set two Internet records seven years ago, my goal is to help
you accelerate your learning using the ten specific business accelerators I present
to you in this eBook.

Again, success is not easy. However, the specific business accelerators I cover in
this eBook will help you achieve the success you want by leveraging two little
understood laws I present: Milgrams Law and Zipfs Law.

Today I have the privilege of working with entrepreneurs, business owners,
coaches, speakers, authors, stay-at-home moms, people stuck in jobsand it
brings me no greater satisfaction than to work with people, just like you, who are
achieving the business success they are looking for using this simple but
profound system that you are about to discover.

Remember, the only bull market that is available to each of us, no matter what
the experts say, is the one that combines your passion and expertise into high
priced programs and services. There will always be a huge demand for your
services and this eBook will show you how to do this quickly and easily.

Get ready to challenge your assumptions about success and about what is
possible for you, just the ordinary people you will meet in this eBook.

To Your Legacy,

Glenn
Glenn Dietzel


Table Of Contents

Publisher Data & Legal Information.7
Become The #1 Expert In Your Niche: How To Effectively Sell High Priced
ProgramsThe Specific Design Model That Shows You How Ordinary People
Play Big With Their Business Backend8
How To Read This eBook For Maximum Application To Help You Fast Create
And Sell High Priced Programs Now.10

Step 1: Please read and re-read the following letter to understand the
paradigm of this eBook13
Step 2: Record these two definitions right now..17
Step 3: Understand These Two Concepts When It Comes to Becoming The
#1 Expert In Your Niche And Effectively Sell High Priced Programs
In Any Niche (Commodity Value Vs. Dividend Value.18
Step 4: From Information Age To Recommendation Age (How To Become
Your Target Markets ONLY Choice.24
Step 5: How To Create Your Own Proprietary System For Maximum
Leverage And Profit..29

10 Secrets On How To Create Your Own Unique System..35

Step 6: 10 Secrets To Creating And Effectively Selling High Priced
Programs Immediately38

A. $10K+ Business Accelerator Secret #1
$10K+ Business Accelerator Key Principle: A 'demand' that is tied into a strong
want or desire will always have a market place willing to spend money-at any cost
and in any niche...38

Glenn Dietzel


B. $10K+ Business Accelerator Secret #2
$10K+ Business Accelerator Key Principle: Ensure Your Value Ties Directly Into
Your Target Markets Wants Through An Open-Ended
Questionnaire.42

C. $10K+ Business Accelerator Secret #3
$10K+ Business Accelerator Key Principle: Differentiate With Your Million
Dollar Story To Reveal Your Target Markets Pain...45

D. $10K+ Business Accelerator Secret #4
$10K+ Business Accelerator Key Principle: Differentiate Your Curriculum
Continuity Program With Respect To Your Overall Market
Differentiation49

E. $10K+ Business Accelerator Secret #5
$10K+ Business Accelerator Key Principle: Produce Laser Focus For What Makes
You Different To Yourself And To Your Optimum Clients With Your Own
Assessment Instrument...52

F. $10K+ Business Accelerator Secret #6
$10K+ Business Accelerator Key Principle: Leverage Your Powerful Lead
Generator Into Case-Study Driven Higher End Programs And Services With
Video Testimonials..56

G. $10K+ Business Accelerator Secret #7
$10K+ Business Accelerator Key Principle: Dramatically Decrease The Likelihood
Of Returns With Your Front End Programs Through The Power Of Milgrams
Law And Your Own Money-Making Book..59

Glenn Dietzel


H. $10K+ Business Accelerator Secret #8
$10K+ Business Accelerator Key Principle: You Are Paid Handsomely To Create
A System To Help Your Target Market Analyze And Solve Their
Problems..60

I. $10K+ Business Accelerator Secret #9
$10K+ Business Accelerator Key Principle: Flowchart Your Solution To The
Problem You Are Solving In The Market Place In Relationship To Your Top
Competitors Ways Of Solving A Problem..63

J. $10K+ Business Accelerator Secret #10
$10K+ Business Accelerator Key Principle: When You Focus On Dividend Value,
Its Easier To Sell High End Programs and Services! It is often much easier to sell
a $5K program than a $50 product if you create a strong curriculum continuity
program focusing on quality education...68

Step 7: Putting this eBook In PerspectiveKey Take-Away Messages....72
Dear $10K+ Entrepreneurial Friend (A Personal Letter).....75
Final Note.76
About the Author..77
Real Life Stories ...79

Glenn Dietzel


Become The #1 Expert In Your Niche:
How To Effectively Sell High Priced
Programs!

How Ordinary People Play BigAnd How You Can
Too Right Now!

Publisher Data & Legal Information

Copyright http://SellHighPricedPrograms.com All rights reserved.

Published by Awakened, LLC.

Contact the Publisher @

URL: http://SellHighPricedPrograms.com

Email: glenn@SellHighPricedPrograms.com

No responsibility is assumed by the authors/publishers for any injury/and or
damage and/or loss sustained to persons or property as a matter of the use of this
products liability, negligence or otherwise, or from any use of operation of any
products, methods, instructions or ideas contained in the material herein.

All rights reserved. No part of this eBook may be reproduced, stored in a retrieval
system or transmitted in any form or by any means electronic, mechanical,
photocopying, recording or otherwise without express written permission of
Awakened, LLC.

Glenn Dietzel


Become The #1 Expert In Your
Niche: How To Effectively Sell High
Priced Programs!

How Ordinary People Play BigAnd How You
Can Too Right Now!

This is an eBook unlike any book that you have read. I am going to reveal to you
how to create Dividend Value so that you never have to compete on price again.

Please understand. This eBook is NOT just about making money. It is about
teaching you how to have your optimum clients crave a relationship with you over
and over again where your target market wants to invest in your high end
programs immediately. This is where the real money is to be had today. The good
news is that this system is not dependent on whether on not the economy is in
recession. The best news is that what I am going to educate you about will work at
any time and in any niche market.

My Promise: I am going to open up your world into how I set two Internet
records almost 7 years ago. I did it quietly. I did it on a list of less than 500
people. I did it using an 18 page eBook. I did it with NO joint venture partners.
And I did it when I was an unknownjust an ordinary guy who at the time was a
Vice Principal of an elementary school. In fact, I could have easily taught your
children!

Today I am going to reveal to you how I set two Internet records and why many of
the leading experts in their fields approach me to mentor them around the
concepts I am going to reveal to you for the first time. This material is proprietary
and is born out of the same business technology that I am going to teach you.

Glenn Dietzel


If you are NOT ready to play big. If you would rather sell materials that are no
different than anybody elses. If you love to compete on price. If you are tired of
attracting the wrong kinds of clients then this eBook is NOT for you.

However, if you are ready to stretch your mindif you are ready to witness a new
paradigmand most importantly, if you are willing to challenge your
assumptions about success and take action on creating the most powerful value
in your industry, then I welcome you into a new era.

In the following pages, I am going to show you the exact principles clients pay me
tens of thousands of dollars to show them how to create very high end programs
and services. If you are interested in understanding a new paradigm for your
business acceleration that shows you how to create and sell $5,000, $10,000,
$25,000 and higher programs and services and at the same time work smarter
than someone who is struggling to sell a $19.95 book or a $27 CD or DVD then
this eBook is for you. Get ready to understand this specific design model that will
provide you the following powerful leveraging principles to help you dominate
any niche market.

Heres my promise to you. This will be the best personal and professional
development of your career.

NOTE: Wherever you read the following, $10K+, this refers to
$10,000 programs.

Get ready!

Glenn Dietzel


How To Read This eBook For Maximum Application In Order
To Fast Create And Sell High Priced Programs Now

I have laid out this eBook in specific steps. It is intended that you will read this
over the first time to understand the paradigmthe specific model I am going to
reveal to you. You should then re-read this eBook and underline the critical
concepts. Finally, I recommend that you read the following material for the third
time and take notes in the margin as they apply to your business.

The power of the system I will share with you will be revealed as you self-reflect
on these concepts. A new dimension of understanding can only really be seen
when you do this. For example, think of a time that you saw a picture in a
psychology text book that was supposed to get you to stop and examine it. It
might have been the face of a beautiful woman. However, when you examined it
long enough, a picture of an ugly old woman eventually appeared. The principle
here is that when you allow your brain to analyze relationships long enough you
can often see something that you did not see before.

The only way for you to fully appreciate what I am going to share with you is to
apply this principle to this eBook and do the following

1. Print out this eBook. Please do this right now. I have purposely formatted
this eBook to be user-space friendly for printing and at the same time
allow you enough room to take notes.
2. Read the book quickly and write down the key concepts that stick out in
your mind. Do this in the margins of your printed eBook.
3. Re-read the book for a deeper understanding and meet with someone in
your mastermind group to discuss these principles.
4. Finally, read for the third time through your own business paradigm.
Glenn Dietzel


When you follow these four steps, you will witness the most powerful learning
transformation for your business success.

How can I assure you of this?

For two reasons;
First, for the simple reason that the concepts I will reveal to you about Dividend
Value are in line with the new age we now live inand I am not speaking of the
Information Age.
Second, for this powerful concept that I want you to write down right now
Writing is the doing part of thinking. If you want to make the quickest
changes in your life; if you want to utilize the 90% of your brain that most people
fail to use to solve their problems, you must actively engage your subconscious
mind through the most effective and powerful manner known today. Writing is
the most kinesthetic method of activating your subconscious mind and assuring
you solve your problems long after you actively think about them.

What I Ask Of You

Since I am revealing concepts that clients have paid me tens of thousands of
dollars to reveal, I was very hesitant to reveal these for such a ridiculously low
investment. My only concern is that you will not truly value what I am going to
reveal to you. What I am concerned about is your success and you implementing
what you will discover on the pages that follow.

So I would appreciate hearing from you with a testimonial of how the material
has helped you. You can email me at glenn@SellHighPricedPrograms.com. I
would love to hear from you. Who knows, you might be asked by me to be
involved in an infomercial that we will be producing shortly.

Glenn Dietzel


Finally, the material in this eBook is organized in steps that are meant to be read
in order. As a master teacher who set numerous awards helping my students
compete and win over students much older than them in various fields of
academics and sports, please read the material in the order it is delivered. You
will maximize your learning in this way and assure you set yourself on a strong
footing for business dominance.

Glenn Dietzel


Please read and re-read the following letter given to a select
group of high level entrepreneurs to understand the
paradigm of this eBook.

If You Think We Still Live In The Information Age, Do NOT Read The
Following Book And Definitely Do NOT Invest $99,997 Like Insiders
Have In Working With This Company!

Glenn Dietzel Is Donating $100,000 In Rapid Business Acceleration
Real Case-Study Driven Material As A Bold Experiment To A Few
Select Readers. Qualify Now And Gain Massive Exposure For Your
Expertise And Passion Using The Leverage Of Zipfs Law.

Dear Entrepreneur:

Are You The Intentional Choice Of Your Market?

Are you the Knowledge Broker for your prospective clients who want to choose
ONLY you?

If this does not sound familiar to you, then you must read on.

WARNING: What I am about to share with you has not been revealed before.

This is so powerful that clients have invested upwards of $99,997 in having my
company create their own system and then write their marketing program for
Glenn Dietzel


them that position them in the new era we now live in: The Recommendation
Age.

Your target market is faced with a very real problem. With limited time and
opportunity to experiment, your ideal clients intentionally narrow their choices to
those who are on top.

And this is acutely true in the Recommendation Age in which you now live.

This is NOT just about how to make money. This is about how to use a little
known law called Zipfs Law to compel your target market to want to crave a
relationship with youand only you!

It is a proprietary model that will show you specifically how to take an idea and
strategically transform it into a recommendation where your optimum clients can
ONLY say yes to you over and over again.

A model that will ensure you accelerated Business Profits just like it has done for
Joel Comm and thousands of our successful clients world wide.

It is NOT that it is expensive and difficult to separate yourself as the only choice
like most would tell you. It is that there is a very specific model that few truly
understand.

Heres the Proof. Over 90% of businesses fail to make a profit with their
products! And the new business reality in the Recommendation Age requires that
this be so!

How can you command Zipfs Law to your advantage?

Glenn Dietzel


The answer lies in your ability to become an Insider in the Recommendation Age
to reap the untold wealth selling your information for obscenely high end
programs and service.

It all begins with using a little known law called Milgrams Law. This law states
that people will invariably and almost blindly believe the words of an expert. How
do you become an expert? Its simple. Author a book.

Research shows that the best lead generator is your book, without exception, in
the offline world.

Not just any book. But an entrepreneurially sound book which aligns your
passion and expertise to the right distribution channels where you are more than
an expert. You are the Intentional Choice.

How do you leverage the same power a book offers you in the online world? Read
on and discover how to leverage the specific concepts I am going to reveal to you
in this eBook.

I am qualifying you right now for a mentoring session using this eBook where you
will discover a new system to manipulate Zipfs Law as the Intentional Choice for
your prospective clients who are looking at someone to trust.

As a former Vice Principal, my goal is to teach you specifically. I will reveal to you
the exact Attitudes, Skills and Knowledge to win.

I am going to try a Bold Experiment in teaching a select few savvy entrepreneurs
like I did with Joel Comm and many others with whom I am under NDAs. This is
the exact science where business owners have invested up to $100,000 to have
my company create and implement this system in their own marketing
Glenn Dietzel


endeavors. This system will prove to you in real life case studies the dynamics
of the most powerful business lead generation system in history.

This is the same material clients have invested thousands of dollars in to teach
them to dynamically position them through rapid business acceleration. This is
much more than an authoring course. This system will teach you how to become
the Intentional Choice for your ideal clients.

Glenn Dietzel

P.S.
Why am creating this Bold Experiment? Because of the mistakes I see
entrepreneurs making each day that is literally costing them thousands, even tens
of thousands on each sale. We want YOUR success story. By the way, remember
this is the very system I used to break two Internet records almost four years ago
as a Vice Principal.

P.P.S.
"The effectiveness in terms of the revenue that my business is
earning has increased exponentially. Having Glenn as my
coach has changed things dramaticallyI have a more
effective and efficient business model and today I am now a
multi-millionaire. I can't recommend Glenn's coaching
strongly enough."
Joel Comm, Loveland, Colorado, NY Times Best Selling
Author

Glenn Dietzel


Record these two definitions right now.

Milgrams Law:

People will believe almost blindly the words of an expert.

Zipfs Law:

With limited opportunity to choose and experiment, your target market will
naturally choose the winnerthe person or company who is on top. And once
they choose a winner they will unceasingly support the winner.

What Does This Mean For Your Business?

In order to tap into the untold wealth that awaits you, you must first be perceived
as an expert. By definition our world, especially the media, will listen to experts.
By definition an expert is a person with a book. This is the power of Milgrams
Law.

However, to leverage Milgrams Law and get your target to crave a relationship
with you, you must establish your own unique category connected with your ideal
clients. You leverage Zipfs Law by creating a powerful curriculum continuity
program where you create your own system and vocabulary to literally compel
them to want to do business with you over and over again.

Glenn Dietzel


Understand These Two Concepts When It Comes to
Effectively Selling High Priced Programs!
Commodity Value Vs. Dividend Value.

Lets look first at the definition of Commodity Value. A commodity is something
that can be found just about anywhere. Items that can be purchased just about
anywhere are in great supply. These kinds of items are sold at discount stores
such as Home Depot and Wal-Mart. To leverage the power of Zipfs Law, you do
not want your product and services to be listed in the Home Depots and the Wal-
Marts of the world.

Dividend Value on the other hand is focused on creating an
asset that grows over time. This asset grows in two different
ways. The first way in which it grows is through appreciation.
In business parlance this means accelerating your cash flow by
creating higher end products and services. The second method
of developing dividend value is by means of having the asset create residuals for
you.

Dont turn your value into a commodity. Create value that sustains long term
dividends. Later on I will reveal to you nine reasons why you do not want to
compete on value.

Glenn Dietzel


Commodity Value Vs. Dividend ValueA Case-Study In
Numbers
Grab a calculator and I want you to see for yourself what commodity value and
dividend value look like in terms of specific numbers for you business.
Consider that you have some good copy on a homepage where you are selling a
lead product such as a DVD or a CD. Lets consider for this example that you have
1000 people driven to your site with good conversion rate to purchase your $20
DVD or CD. And lets consider that you get 5% to purchase this product.

We are also going to examine the above stats from two situations which we are
going to refer here to as Situation A and Situation B.

Lets look at the stats.

Situation A

With a 5% conversion rate from 1000 people who see your product page, 50
people purchase your $20 lead product. The numbers look like this.

Situation A:
50 people X $20 = $1000 Gross Sales

Consider now that on average there is a return rate of 20%...therefore Gross is
$800.

Note: With most programs the return rate is much higher than 20%
because of poor dividend value.

Now lets examine a conservative conversion rate into a higher program and
service, such as a $3,000 coaching program. Its typical for conversion rate to be
Glenn Dietzel


6% of those purchasers who bought the $20 lead product. Therefore, three (3)
people purchase your high end program and service

3 people X $3,000 = $9,000

Total Gross Sales = $9,800 ($800 + $9,000)

Situation B

Again, 50 people purchase your lead product just as in Situation A. It looks like
this.

Situation B:
50 people X $20 = $1000 Gross Sales

If focused on strong differentiation (i.e. strong dividend value) returns can be as
small as 2%-5%. In fact, I have return rates of less than 2% for my lead products.
Lets use 5% to be conservative. Therefore, the gross is $950 after 5% request
their money back. (Compare with $800 in Situation A).

Now conversion rates into a higher end program and service for a lead product
positioned with high dividend value can often be 20% or higher. Lets use 20% to
be conservative.

Therefore, 10 people from the original 1000 visitors will purchase your $3,000
coaching program.

10 people X $3,000 = $30,000

Total Gross Sales $30,950 ($950 + $30,000)
Glenn Dietzel


But the story doesnt end here!

Now consider the stats on using a book as a lead generator versus a CD and DVD
in Situation B. Conservatively, there is a 3X better conversion rate for a book
versus CD and DVD. Lets consider 2X for a conservative approach.
Therefore this doubles all of our above stats for B. Instead of 50 purchasers, there
are now 100 purchasers (10% conversion rate). That produces on the front end,
$1,900 in Gross Sales after a 5% return rate.

Double the number of people entering your $3,000 programs will result in
20 people X $3,000 = $60,000!

Total Revenue in this situation (Situation B with an entrepreneurially
sound book) is now $61,900!!! ($1,900 + $60,000)

To reach this in Situation A doing what 95% of typical marketers do, you would
need over 6X the number of leads to make the same dollar value.

But the story still doesnt end here

The Power of A Business Assessment Instrument

Lets look at Situation B. This person has not only written an entrepreneurially
sound book, but has created a Business Assessment Instrument to help ones
target market to self reflect on key criteria to consider before purchasing any lead
product in ones market place.

Again, conservative stats are that you will increase by 2X that people will
purchase your book. And here is a powerful concept, by setting forth the key
purchasing/investing criteria you become the defacto leader. This is very difficult
Glenn Dietzel


to quantify the power of this positioning. This is more of a long term wealth
insulator where you become more than the markets choice, you become the
Knowledge Broker. In this situation, you have completely eliminated your
competition.

Using 2X as the number re: impact with a Business Assessment Instrument, you
now double again the number of purchasers.

So here are the updated stats

Now out of that original 1000 people who came to your site, we now double the
conversion rate again. Therefore this doubles all of our above stats for B. Instead
of 100 purchasers, there are now 200 purchasers. That produces on the front
end, $3,800 in Gross Sales after a 5% return rate.

Double again the number of people entering your $3,000 programs will result in
40 people X $3,000 = $120,000!

Total Revenue in this situation (Situation B with an entrepreneurially
sound book) is now $123,800!!! ($3,800 + $120,000)

Compared to Situation A. there is now a staggering 12X increase in
Gross Sales.

Here is the Genius With Situation B

But here is the real problem. With Situation A, since ones lead product is weak,
that is it isnt entrepreneurially sound, there is no opportunity to capitalize on
Zipfs Law. With Situation B, since the lead product is strongalbeit a bookone
can capitalize on Zipfs Law. This is how you scale a company quickly. With 1/12
th

Glenn Dietzel


the effort for leads, you operate more efficiently to invest your earnings into
marketing and entrepreneurship.

The real power in using Zipfs Law is in Quality Education. By focusing on
powerful market differentiation through educationdoing what your competitors
are not doing, giving them more quality than what they expected, providing a
powerful assessment instrument to help your target market self-reflect on their
problem and at the same time showcasing your differentiation, creating a unique
category in your market supported by your million dollar story and systematic
differentiation, and using a little known law called Milgrams Law (the market
place will blindly accept the words of an expert) you are positioned to become the
only logical choice for your optimum clients.

Did you understand what I just wrote? This is the way you control markets.
Through education. This is why you must create a business which focuses on
value creation as wealth. If you analyze the numbers, cash flow is not based on
the size of your list, but on the quality of educated buyers who want to invest in
you over and over again!

Key Note From Step 3: You dominate markets by highly differentiated
curriculum that leads with an entrepreneurially sound book and is leveraged by
strong positioning. The strength of this is in your optimum clients seeking you at
all cost over and over again.

NOTE: This is how I set two Internet records 7 years ago. This is a
system we teach our clients to use and you will meet some of them in
this eBook.
Glenn Dietzel


From Information Age To Recommendation Age
(How To Become Your Target Markets ONLY ChoiceThe
Intentional Choice Over All Your Competitors!)

Before I reveal the four important components of what the Recommendation Age
looks like for you based on becoming the Intentional Choice over all you
competition, please note another important principle.

Your target market is faced with this very real problem. With limited time and
opportunity to experiment, your ideal clients intentionally narrow their choices to
those who are on top. This follows a little known law called Zipfs Law. The
principle behind this is that the market place loves a winner and will support the
winner every time.

The principles covered here ensure that you are the Intentional Choice,
thereby becoming the de facto winner.

Okay, time for you to develop the ability to go from Information to
Recommendation with your idea.

Note the following flowchart:

Glenn Dietzel


A. Idea

The Information Age was characterized by a Data Dump. You dont have to look
any further than the Internet which has become the focus of this Data Dump of
information overload.

Ideas thrived in the Information Age. As infopreneurs we are not paid to sort,
retrieve or deliver information. We are paid to make decisions and help our
clients make decisions showing them specifically what they need to do to solve
their very pressing problems.

What people want is to trust a winner in order to help them make important
ongoing decisions.

You need to understand the following three important definitions:

1. Knowledge = Information + Experiences
2. Wisdom = Self-Reflection + Knowledge
3. Thesis= What are you trying to prove?
(What you are trying to prove is that your system will solve a very specific
problem(s) in the market place.

NOTE: If you are unsure of how to create your system properly, dont
worry. In Step 6 I will show you how to easily create your own system.

The key that transforms an Idea into a Thesis is two-fold:

a. Your Experiences. Your target market wants a relationship with you the
author. They want the information filtered through your lens of
Glenn Dietzel


lifeYour experiences. In other words they want Knowledge and NOT
information.

b. Your Self-Reflection. As you will see in Step 5. How To Create
Your Own Proprietary System For Maximum Leverage when
I show you the 10 Secrets To Creating Your Own Unique
System To Control Your Market, the key that drives you forward in
the Recommendation Age is the power of Self-Reflection and your
ability to out self-reflect your competitors and most importantly, your
target market. Do this correctly by showing your optimum clients how
to apply knowledge (Wisdom gained), and you are on your way to
becoming the Decision Broker for your industry.

Intention is not part of the Information Age and it certainly is not part of the Idea
Phase.

B. Thesis

Intention is located in the domain of the Recommendation Age. As someone
focused on business profits and who desires to tap into the untold wealth that will
be leveraged because of your credibility I want you to write this down right now.

The key to tapping into the untold wealth of the Recommendation
Age is to become the decision broker for your ideal clients.

Here is another key component of creating high value curriculum. You are not
writing on a topic. Your job is to solve a problem. Another way of looking at this
is that you are out to prove something. In school we called this the ability to
support or defend a thesis.

Glenn Dietzel


Your proof is your system that solves your target markets problem(s) in a way
that no one else can (this is the backbone of your thesis). Your thesis must be
stated in relationship to the perception of your target markets pain.

C. Decision
How do you know how effective is your system to solve your ideal clients
problem? Heres the answer: you will affect them so intimately that they will be
compelled to make the decision you have recommended them to take.

How will you do this? You will position your UPP (Your Unique Personal
Proposition or Your Million Dollar Story) to open up their lives and make the
decision that your system created through your self-reflection.

D. Behavior

Optimizing your business profit is about tracking the effectiveness of influencing
your ideal clients to make the exact decisions you want them to take. It is
certainly almost impossible to measure a decision. So you will measure the
outworking of that decision which is the behavior you want your market to take.
Behaviors can be measured.

Ultimately, if you follow the methodology of creating your own unique system
you will be able to directly correlate its effectiveness based on measuring the
outcomes. These outcomes are the behaviors you want your target market to take
to solve their problems.

This is what is meant by creating outcome-driven actions with your system. It is
the determining factor to evaluating the effectiveness of your book and all the
derivative products and services that you will create. One of the key behaviors
Glenn Dietzel


that you want your optimum clients to take is to invest long term in other
products and services that you develop.

This is why your book is so important. It truly becomes the most powerful lead
generating system that you can create and turn one-time buyers into long lasting
clients who invest in you over and over again.

In essence then, becoming the Intentional Choice of your target market comes
from you influencing their intention through your system of self-reflection.

Glenn Dietzel


How To Create Your Own Proprietary System For Maximum
Leverage And Profit

Keep in mind, for you to know exactly how effective your system is, you will need
to recommend the key decision you want your target market to make. In order to
measure how successful your recommendation is at influencing your idea clients
decision you need to know what is the key behavior you want your optimum
clients to make.

Always keep in focus that your goal is to compel your target market to do
something, something very specific. In other words, take focused, outcome-
driven action so you can analyze the strength of your system.

With respect to your thesis which we discussed previously, your book should have
an overall purpose. For example our new book, Author And Get
Rich: How To Write A Money-Making Book In 12 Hours,
provides the specific system to teach how anyone can author a
money-making book in less than 12 hours.

Write this down right now.

To control a market you need your own system with your own set of
vocabulary.
Glenn Dietzel

Glenn Dietzel


Thomas Edison stated many years ago that originality is equivalent to your ability
to hide your source. Edison realized just how difficult it wasand still isto have
a unique idea.

Given this truth, lets look at what academics do. They research the top gurus in
their field, summarize what they say, and then put a spin on it to reflect their own
view point or system.

Lets look at some fundamental principles of what a system looks like.

A system is simply an ordered set of behaviors that are required to accomplish a
specific task. An entrepreneurial system is created from the accumulated
knowledge you have gained. Remember, in the Recommendation Age, knowledge
is the information gained from your area of passion and/or expertise filtered
through your lens of experience.
Your whole life is filled with systems that you either replicate or you have created.
Here are a few examples:

How you shoot a foul shot
How you drive to work
How you bake your secret recipe chocolate pie
How you raise your children
How you invest your money

I trust that you can see that your whole life is a set of
systems. In fact, when you self-reflect on what comes easily
and naturally to you, or what you have had to create to
overcome an obstacle in your education from the School
of Hard Knocks, you will see that you already have
established some incredible systems.
Glenn Dietzel


The key is to tie your system into the concept of making someone more
productive. Increased productivity is the cornerstone of entrepreneurship. It
involves a different way of doing something that will save your target market
time, energy and/or money. This is where your ticket to freedom exists as you
seek to become the Intentional Choice among your optimal clients.

Now lets look at a system that I can use to provide a bridge to your
understanding so that you have a better understanding of how to put together
your own unique system. Since my business started with being recognized by
Adobe Corp. because of our focus in helping educators author, publish and
market their expertise lets look at the traditional publishing industry.

Overview Of The Traditional Publishing Model

Here is how I would flow-chart out the Traditional Publishing Model. By the way,
although it truly is one of the most unproductive business models, its power lies
in the strength of the monopoly it holds over popular thinking.

NOTE: The stronger the monopoly, the greater the potential for you.

Below you will see how I have flow-charted out what this model looks like.

Glenn Dietzel


Flowchart Of The Traditional Publishing Model

Stage 1:
Spend Hours, Months Writing
Stage 2:
Complete Manuscript
Stage 3:
Create A Formal Book Proposal
Stage 4:
Find An Agent
Stage 5:
Get Manuscript Accepted By A NY Publisher
Stage 6:
Change Manuscript According To
How NY Publisher Dictates
Stage 7:
Get Published Two Years Later
Glenn Dietzel


NOTE: The entire process takes on average 6 years!

Shocking Publishing Stats As A Result Of The Model Above.

Here are some shocking revelations that this system (review the flowchart above
again) produces:

One solid month of your life to write a formal book proposal!
100 submissions (average) of ones formal book proposal must be
submitted to finally get a publisher to finally notice and yet say No to
ones manuscript
With an agent, the number of submissions is cut in half to 50
250 submissions to finally get a publisher to accept your manuscript
before changes are made by the publisher which often completely changes
the intent of ones manuscript.
With an agent the number of submissions to receive a yes is cut in half to
on average 125
Six years to get published if one plays the game consistently
Stage 8:
Discover Marketing Is Up To You
Stage 9:
Discover that you have three months to sell books
in bookstores or else the book goes to a wholesaler
Stage 10:
Get billed for all the books not sold and become
cynical that you are one of the 96% of authors
who lose money using this model!
Glenn Dietzel


Once ones manuscript is accepted and finished it takes 2 years to get
published (and do you really think the material is going to be current?
(Sorry, I had to ask this rhetorical question! :->)

An Analysis Of This Flowchart

First of all any system can be flowcharted out. What you are really doing is listing
in order the standard set of procedures. Procedures are really just a list of action
steps stated in logical sequence to accomplish a task.

Each stage (separated by arrows) in the flowchart listed above can in and of itself
be flowcharted out further. So when I analyzed the First Stage (What is a typical
way, if any, of helping would-be authors authorin other words, what does the
typical system look like?), I realized an incredible gap that existed.

Entrepreneurial Authoring was first developed to fill the gap that existed in the
First Stage for the Traditional Publishing Model. It has since been transformed to
encompass other Stages. This has created a powerful barrier to competition.

So here is the evolution of our Entrepreneurial Authoring System. We first
examined Stage I: How to put together a manuscript fast and assure its success
before you actually begin writing. This system has evolved by creating other
unique systems from other stages and eliminating some of the unproductive
stages altogether such as Stages IV, VII and VIII etc in the Traditional Publishing
Model.

And to further solidify yourself as the Intentional Choice, you must position
yourself as the Industry Standard. The genius of doing this is to reveal the key
criteria by which to help your target market make an informed investment
Glenn Dietzel


decision. In effect what you are doing is showing them exactly how your system
sets itself apart in your industry.

Today Entrepreneurial Authoring focuses on providing the specific Attitudes,
Skills and Knowledge to write with a focus on business profits immediately by
creating high programs and services at the same time. At the same time clients
learn how to use the tools of Web 2.0 to leverage their feedback for business
profit, write copy and create a turnkey website that will pull profits 24/7.

This whole system comes with a strong guarantee that solidifies you as the
Intentional Choice. In our case, Entrepreneurial Authoring comes with this first-
in-the-industry Guarantee: Instant Access to our books-in-bookstores New York
Publisher.

By the way there are two key investments that you must make to become the
Intentional Choice: an investment in entrepreneurship and an investment in
marketing. Entrepreneurial authoring is an investment in both of these fields.

10 Secrets On How To Create Your Own Unique System

1. Flowchart the standard way of solving the problem that exists in your market
place right now. Be aware of the typical way of doing something and your target
markets negative perception of what your competitors are currently doing.

2. Each arrow represents a potential bottleneck. The opportunities exist here to
create a different path and to use the languaging to control your market.

3. Your job is to examine one of the stages. In other words, you need to flowchart
this out. What you are doing is listing the procedures of doing something and
Glenn Dietzel


making a change at one of the key stages based on what you have gained from the
school of Hard Knocks.

4. Alternately, study 3 to 5 models of what is currently done summarizing each
one and then synthesizing through your own lens of experience. Remember, be
keenly aware of the perception that your target market has of the problem(s).

Commit to memory the following: Do NOT think from an idea but think toward
a thesis!What is it that you trying to prove? Review Step 4 once more. This is
extremely important. (IdeaThesisDecisionBehavior)

5. Add new language to the process. The new process should connect directly with
the negative perception that your target market has of what exists in the market
place today.

6. Tie the language into the key benefits that your target market is looking to
accomplish and position this around what differentiates you,
or makes you unique. It is critical that you understand the
significance of this. What holds us all back naturally is not so
much the words that we use, but the negative emotions that
are associated with our vocabulary.

For example, when you think of the word Happy, you do not see the word itself,
but you see the word picture that is provided by your subconscious. In other
words, you see an experience which means you feel emotion.

When listing your benefits you want to begin to use this powerful association
principle with your new language. By doing this you begin to control how your
optimum clients embed their emotion with this language.

Glenn Dietzel


7. The key benefits are created from the problem that was flow-charted. The
Problem is really a whole set of problems in a chain.

8. Tell your Million dollar story (your UPP) to bring out the pain in the market
place.

9. Gain testimonials and endorsements using the new terminology as to how your
system has benefited them. Make sure these are the benefits that really hit home
with your target market.

10. Gain feedback and keep your process fluid adapting the feedback to your
process and tweaking it. You can add new languaging, new benefits as you refine
you system and each time increasingly addressing the pain in your target market.

EXTREMELY Important Principle: Your new category is solidified as you
change more and more substrates in the traditional path and hence prevent
competitors from competing with you.

Ultimately the power of your system is tied into the power
of telling a story that brings out the proper perception of
the pain of your target market and ties the benefits of
what you do to that pain. The category is strengthened as
you can tell other stories that bring out more pain and tied into more benefits of
what you do.

Glenn Dietzel


10 Secrets To Creating And Effectively Selling High Priced
Programs Immediately.

The following are the 10 Secrets to easily and quickly building $10K+ programs in
any niche and no matter what the economic conditions. ($10K+ refers to $10,000
and higher programs such as a coaching program.) As you will see,
there is a hidden economy that is exploding with people just like
you profiting enormously using these $10K+ Business Accelerator
Secrets. I refer to the following as the key business accelerators to
achieve business dominance in any niche market today.

A. $10K+ Business Accelerator Secret #1
$10K+ Business Accelerator Key Principle: A 'demand' that is tied into
a strong want or desire will always have a market place willing to
spend money-at any cost!
You must begin to structure your day to leverage your power of observation. You
must take the time to spend in developing your creativity. When you follow this
easy system of how to generate winning ideas, you will facilitate your curriculum
development in profound ways. In other words, no one will ever accuse you of
putting into the market place, greater sameness.
What I am about to share with you is absolutely critical to you becoming the go-to
person with your optimum clients. People don't want information. They want
solutions to their problems, and that means they need information filtered
through the expertise of someone who has gone before them.
Glenn Dietzel


This is about how to create winning ideas and building them together in the form
of a strong curriculum continuity program.
The creativity you express in solving problems for your target market is reflected
in your ability to make connections and associations, and turn them around and
express them in a new way.
Please understand the following. Your target market does not want more data,
numbers, facts or figures. What people want is what all that information is
supposed to provide: a way to make their lives happier, easier, fuller and more
satisfying. They want to be taken by the hand by a trusted, knowledgeable source
and led to wealth, freedom, enrichment, salvation, eternal happiness...Whatever
it is they truly and deeply desire.
For you to tap into the tremendous wants and desires in the market place, you
must take time to really analyze human nature.
Understand this important principle right now. Business is about supply and
demand. Your job is to limit the perceived supply in the market place by creating
your own unique category where you solve a specific problem with your own
system. So the first principle I want you to understand is that even though we live
in an over-communicated society, you can position your system as a limited
supply through powerful differentiation.
Secondly, on the demand side of business you can harness this powerful concept.
A demand that is tied into a strong want or desire will always have a market place
willing to spend money-at any cost! The key is to do this correctly.
How do you create curriculum that is a logical fulfillment to a strong desire. It all
begins by shaping an idea through powerful self reflection.
Glenn Dietzel


Complete this five minute 'mind mapping exercise' where you list as many ideas
that are related to a product or program you want to create. The key is to write
everything down and do not pre-judge anything. This is the creative phase and
you want to write as quickly as you can.
The key to brainstorming and recording all your ideas is that it allows your
subconscious to begin to find relationships among your ideas. Remember, you
are paid to analyze and make powerful recommendations.
There are three relationships that your mind will look at when analyzing your
ideas. The great philosopher Socrates first espoused this concept over 2300 years
ago. It involves your mind analyzing
a) The contiguity of your ideas (How are your ideas related to each other?)
b) The contrasting nature of your ideas (How are your ideas different?) and
c) The similarity of your ideas (What are your ideas like?).

The power of this exercise is that it is one of the best ways to tap into your
subconscious mind which does at least 90% of your most important thinking. Do
this exercise frequently and realize that the contiguity and contrasting nature of
the ideas that you record will actively engage your conscious mind. Powerful
similarities (Note: All truth is the detection of an analogy according to the
philosopher Thoreau) will be discovered long after you have engaged your mind
with this activity. It is important that you carry a pad of paper and a pen on you at
all times. Watch your subconscious minds find these powerful associations for
you literally 'out of the blue' while you are walking your dog, sitting on a park
bench, driving your car...Beware! The will come at some of the most unexpected
times.
Glenn Dietzel


You want to maximize your creative moments when you are able to harness your
deep reflections using this process of creating a winning idea that becomes a
powerful recommendation.

In order to increase your ability to make powerful idea connections
and associations (This is what you are paid to do!) complete the
following suggestions:
1. Include at the start of each day a 'mind mapping' session around the
contiguity, differences and similarities of ideas.
2. Ensure you are in your most creative environments for this to happen. I
like going to Tim Hortons (a popular coffee chain in Canada) or
Starbucks. All I need is the smell of coffee, the environment of good
conversation happening around me, and the momentum of people moving
in and out going about their day and I am in 'the zone' to create.
3. Schedule trips every three months when you can get away. I use these
times to read business books to implement ideas within my own schemata-
that is, the system of how I see the world in order to strengthen my
curriculum continuity program.
4. Make sure you keep pen and paper on you at all times. The key to
activating your subconscious mind is to write. One of my powerful legacy
building principles I teach when speaking around the world is the
following: 'Writing is the doing part of thinking.' Again, the key to
powerful self-reflection is to activate your subconscious mind so that it
begins the process of creating you winning ideas long after you have
completed your mind mapping activity.
5. Remember to focus your thinking by starting with a thesis. Always ask
yourself this: 'What is it I am attempting to prove?'

Glenn Dietzel


Sam Crowley of Cincinnati, Ohio used this system
to put together his Every Day Is Saturday Program
literally on the fly. He analyzed the market place
using the contiguity/similarity/difference analysis
and created a system based on his personal
experiences (his million dollar story) of leaving
the corporate world. Within two weeks, from scratch Sam sold
$23,000 in coaching. After one month, Sam sold $65,000 in coaching.
The critical component has been in analyzing the market place for
their hungry wants.
NOTE: You can never quantify the wants of a market place. A true
want is never satiated! The key is tying your passion and expertise to a
hungry market. The correct clients are those who see value before
they see price and Sam never uses the word cost or price. He always
uses the word investment with his prospective
clients. He also has learned to create and sell
programs before knowing exactly how he is going to
fulfill them in the same way that Donald Trump or
former President Bill Clinton sells speaking
engagements years before they deliver them and not knowing exactly
what they will say.

B. $10K+ Business Accelerator Secret #2

$10K+ Business Accelerator Key Principle: Ensure Your Value Ties
Directly Into Your Target Markets Wants Through An Open-Ended
Questionnaire!
You demonstrate the understanding that your business success is determined by
creating programs that are predicated on strong wants of your ideal clients. This
quality feedback will ensure you develop a strong curriculum continuity program.
Glenn Dietzel


This all begins with quality feedback centered on open-ended questions that you
use to influence your target market to provide you the critical answers to
ensuring there is a perfect product and market want correlation. Watch your
profits continue to increase dramatically.
If you haven't discovered it yet, the age of instant access to so much information
has also presented a strong ironic situation. There is now greater resistance that
people will provide you the quality feedback you require when you ask for it.
Almost every entrepreneur has come to me over the past year with the
increasingly common complaint. 'Glenn, I go to forums, blogs and other web 2.0
sites and can't seem to get people to answer my questions.'
The reason is not you! The answer for this is that people are overwhelmed. In the
Information Age with your optimum client being bombarded with an average of
4000 to 7000 messages, their guard is up. This means that they will do
everything they can to protect themselves from this onslaught of too much
information. With every serious intention of wanting to help you, they can't since
their subconscious tells them 'I am too busy!'

Powerful open-ended questions using the psychology of 'paying-it-forward'
ensures strong product to market want match. In order to receive this kind of
quality feedback you must first garner your feedback in the context of first giving
or 'paying-it-forward'. What this means is that you need to offer something of
value first to your target market to get the kind of feedback that you are really
looking for.
How To Get Quality Feedback That Counts:
Glenn Dietzel


1. Identify your ideal client. Who do you really want to work with?
2. Create an open-ended questionnaire of 5 to 8 questions. Ensure that none
of the questions demand a yes/no answer.
Take a few of these idea clients out for coffee, lunch or dinner and ask
them these questions. Get them to talk about themselves first. Everyone
loves talking about themselves! Use the pre-determined open-ended
questions as a starting point as you elicit their feedback. Be flexible and be
ready to drill down further on each of these questions to provide you the
real answers.
3. Also, from your own computer you can examine some of your chief
competitors and see how they are offering to help your target market.
Purchase a few products and see how they present their solutions. You
should also seek their feedback on your website where they provide you
their most burning questions. In each of these situations you should also
practice this concept of 'paying-it-forward'. Always reward your target
market for helping you.
4. Create a strong curriculum continuity program where you move the free
line and expose some of the most strategic answers to your target market's
problems. Inside of this system, seek feedback. Because you have provided
so much value up front, your target market will feel the need to pay your
back (since you paid it forward!) with the kind of feedback you are
seeking!
Michelle Yozzo Drake of Rochester,
New York did this to help fast create
her $50,000 coaching program. Her
passion was to take her C level
program in the corporate world and
position it properly to entrepreneurs.
Michelle met with a few people over coffee in the course of her busy
Glenn Dietzel


day to interview them with a specific set of questions. After finding
out what they really wanted, Michelle offered them a mentoring
session in order to gain video testimonials. She then created her
curriculum around these testimonials to ensure perfect market to
message match.
NOTE: Today, clients are well educated as to what makes Michelle
different in the market place and she never has to sell a $50,000
program anymore. Clients seek her! The key is to be seen as the
advocate of your target market by educating them more profoundly
then what your competitors are doing.

C. $10K+ Business Accelerator Secret #3

$10K+ Business Accelerator Key Principle: Differentiate With Your
Million Dollar Story To Reveal Your Target Markets Pain.
In order to powerfully differentiate yourself, you must become extremely
proficient in telling your million dollar story. Do what G.K. Chesterton told
business owners a number of years ago when he was alive. He stated that
entrepreneurs must first focus on the pain that their target market is in before
they talk about what their products and services will do for their potential clients.
In other words, unless your ideal clients understand the pain they are in, they will
not fully appreciate what you can do for them.
Please make sure you write the following equations down. It is extremely
important for you to understand the power of presenting your million dollar story
in a way that will help you by-pass the negative resistance that your target market
has about you.
Glenn Dietzel


Learning To Wisdom A Transition Approach
Step 1:
Information + Experience = Knowledge
Knowledge is applied information + Experience.
Your target market does not want more information. In fact, in the new era in
which we live, the Recommendation Age, you are not paid to sort, sift, or present
information that is devoid of context and analysis. Because people are
overwhelmed (thanks too the Information Age), they are not only resistant to
your message, but something even more powerful happens at a subconscious
level. To protect themselves from an onslaught of information, your optimum
clients listen to your message filtered through their own negative perception of
what your industry does as mentioned above.
Despite this, and almost counter-intuitive, never has your market place desired a
relationship with someone they can trust. This is where the true wealth lies using
the power of Zipf's Law and leveraged with Milgrim's Law.
Your success at tapping into the untold wealth that is available to you in the
Recommendation Age through your own self-reflection. Your ability to out-self
reflect your target market and your competitors will position you as the only
logical choice if you become a master at relating what you do in the form of your
powerful story.
Even though your target market is jaded, cynical and overwhelmed here is what
they want. Write this down. They desire beyond anything a tested, proven,
authenticated system to invest their confidence in. Authentication is crucial and
this is why you need to become an expert at self-reflection. In other words, your
target market wants your personal experiences! And these experiences are what
Glenn Dietzel


filter all the information that your ideal clients are drowning in. Your ability to
filter information through your personal experiences and communicate this to
you target market is what leads to knowledge.
In the Recommendation Age, your target market does not want more
information. They want knowledge! Not just any knowledge, but your knowledge
about how to solve a specific problem.
Step 2:
Knowledge + Experience + Reflection = Wisdom
Wisdom takes time and is born out of reflection.
Wisdom is applied knowledge + experience + reflection.
What is the key in this stage? Self reflection.
Without self reflection, experience is not cumulative.
Knowledge becomes wisdom only after it has been put to practical use.
Your Wisdom Should Be Shared!
There are two kinds of self reflection for your business growth. The first is to
position your experiences to bring out the pain of the market as mentioned
above. This is where you need to focus your million dollar story. The second kind
of self reflection has to do with you translating your wisdom through a critical
analysis of the problems in the market place in the creation of your own system to
generate solutions.
It is the first kind of self-reflection that we are focusing on here. You have got to
become a master of telling your story to bring out the pain that your target
market is not even aware they are in. Before you focus on what your programs
and services will do for your market like 99% of business owners do today, first
focus on the pain of the market place. Remember, your optimum clients have not
Glenn Dietzel


disciplined themselves to self reflect to the deep level that you will. Focus first on
revealing their pain to them and reveal it at an emotional level that will compel
them to want to do business with you-only you!

You should spend at least 30 minutes to an hour every morning, or when you are
in your most creative moments, to self reflect on the pain in your industry. As you
self reflect you need to be writing. The quickest way to leverage the power of your
subconscious mind, which does up to 90% of your thinking, is to write. Put
yourself in your target market's shoes and understand what keeps them awake at
night. As you begin to really understand and feel the terrible plight they are in,
you will better position yourself to more clearly understand what you offer your
target market with your programs and services.
Remember, we call this your million dollar story because if you position it
correctly in the market place to reveal your target market's pain, you authenticate
you message with your target market as someone who can empathize with them.
As you focus on your value around your million dollar story, you must always
remember to contextualize it toward your market. So think of 'looking in' from a
microscopic view point and 'looking without' as your telescopic lens to ensure
your message fits the pain of your target market.
Not only has this single mom with two boys from
Scotsdale, Arizona been able to turn
her million dollar story into high
priced coaching programs of $10,000
and higher, but today Margaret
Merrill sells licenses of her programs
to some of the biggest names in the personal development field.
Glenn Dietzel


Margaret also has aligned her passion to receive massive state
funding for her Hogon project in New Mexico.
NOTE: Today, Margaret has the time to build her not-for-profit
company since she ensured a perfect market-to-message by self
reflecting from her heart tied to market place that was already
looking for what she could offer. Never assume what the market place
wants. Always constrain your passion and expertise to the perspective
of what your target market views as missing in your niche market.

D. $10K+ Business Accelerator Secret #4

$10K+ Business Accelerator Key Principle: Differentiate Your
Curriculum Continuity Program With Respect To Your Overall
Market Differentiation.
Strong market differentiation means that you need to consider a number of key
concepts. If you do this correctly, you will never have to compete on price. As a
result you get to compete on value. And this is where the real wealth lies.
Once someone invests in your lead program, which needs to stand out as
completely differentiated, it is really important that each of your subsequent
programs and services are aligned with your lead generator, which should be a
book for optimum marketing leverage.
Please note that what we are discussing is what most business owners refer to as
your USP (your unique sales position/proposition) otherwise known as market
differentiation. In other words, what is it that makes you stand out profoundly
among your competitors? There are two aspects to a strong USP.
Glenn Dietzel


The Positioning component of your USP involves listing out all the key benefits
that make your offer matched to the all the key points that make up your target
market's negative perception of what your competitors do.
The Proposition component of your USP involves what each product and service
specifically does in relationship to what your competitors fail to do. It must be
congruent to your target market's negative perception of what your competitors
fail to do in the market place.
Your curriculum continuity program should naturally take them through the
strong positioning that reflects a strong proposition at each level.

Leverage the power of Milgram's Law by doing the following: ensure that your
curriculum continuity program involves a strong system that increasingly solves
bigger problems more powerfully than the typical way of doing something (the
monopolistic way) and what top competitors do. When you solve a specific
problem at the front end of your curriculum continuity program, and follow this
by solving another even more perplexing problem, you position yourself to
leverage your expert status. You now become the Intentional Choice where your
market place begins to want to choose you over and over again. You are on your
way to leveraging the power of Zipf's Law (The market place will always choose
the winner.) and become the Knowledge Broker for your industry.
Key Principles Of A Strong Curriculum Continuity Program
Your Market Traction differentiation must include the following:
Build your higher end programs and services in the Attitudinal and Skills
domains. Remember as you move down your curriculum continuity program, you
Glenn Dietzel


want to place greater focus in these two areas as this is what your target market is
really desiring. Provide as much knowledge up front so that your target market
can see just how profoundly you stand out amongst your competitors.
Focusing on the proposition aspect of your USP, here is what you must remember
to powerfully differentiate yourself:
Your USP is your Big Promise (Jay Abraham).
Your USP is your Motivating Idea.
Your USP must solve a gap-which is your target market's negative.
perception of what your competitors due.
Your USP must be different with every product and service that you create.
YOUR USP increases in importance as you move deeper into your business
funnel.
Your USP is what provides you the advantage in the market place.
Your USP must be so powerful that your competition is scared to use it!
Your USP must relate to one of four industry gaps which include the
following: Time, Money, Expertise and Mastery.
Your USP must be combined with your Unique Personal Proposition (Your
UPP or your million dollar story) to maximize your business success.
Strong market differentiation positions, where you move the free line to provide
your target market incredible value up front, will prevent you from competing
with the 95% of marketers who offer crap on the Internet.
Strong market differentiation also positions you to not have to compete on price
but instead compete on value. You don't want to be the Wal-Mart of your
industry. What I am again emphasizing here is the difference between
Commodity Value versus Dividend Value that we covered in Step 4.
A commodity is something that you can get anywhere. If you can get it anywhere,
competition forces the price down. This is what I call Commodity Value. A
Glenn Dietzel


dividend reflects the earning potential from a healthy asset. Your asset in this
case is vested in your powerful system that is uniquely yours where no one else
does what you do. In this case you create for yourself
strong Dividend Value.
Joel Comm of Loveland, Colorado used our
proprietary system of differentiation to help him
build his differentiation quickly and easily. Joel
made a list of the differentiation points that his
business fulfilled and tied them into his business
backend funnel. Joel and I worked together to ensure that he would
not get locked into just being known for Adsense, but
into a more lucrative market framed around Internet
revenue.
NOTE: Today, Joel is a multi-millionaire because he has
a strong integration of dividend value that ensures at
each stage of working with Joel and his company that
his ideal clients know exactly what makes him different. So powerful
is his marketing today that each program naturally leads his clients to
their next logical step in his business funnel.

E. $10K+ Business Accelerator Secret #5

$10K+ Business Accelerator Key Principle: Produce Laser Focus For
What Makes You Different To Yourself And To Your Optimum Clients
With Your Own Assessment Instrument.
This question reveals one of the most sorely and least understood principles to a
strong curriculum continuity program among entrepreneurs, except for you of
course! To control markets you must continue to develop the ability to have your
Glenn Dietzel


target market self reflect on the key buying criteria in the way that they actually
begin to take action toward working with only you.
Here is one of the most powerful ways to increase your conversion rate and
ensure that you position your higher end programs and services: Create an
assessment instrument.
Now you might be asking me, Glenn, I have not a clue how to create an
assessment instrument.
What I am about to share with you can only be shared by a master teacher who
understands the power of how to tremendously affect the learning of others
through assessment instruments.
What is an assessment instrument? In the educational arena, an assessment
instrument is a means to understand how well someone grasps the concepts that
you taught them. In the entrepreneurial realm, a business assessment instrument
is an important way to powerfully control, in an ethical manner, how to get your
target market to think so that you benefit by increasing your revenue. If you
create a business assessment instrument properly you will be able to leverage the
power of Milgram's Law and Zipf's Law.
An Entrepreneurial Sound Business Assessment Instrument Will Do The
Following:
Measures, using a rubric (rating scale), the answers to questions which
require self-reflection.
Reveals the key criteria to your market place before they purchase any
product or service.
Defines what it is that sets your apart from your competitors and hence
subconsciously control their purchasing decisions.
Creates the impression that you are first in the industry.
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Causes others including your 'competitors' to compare themselves with
you.
Focuses on delivering quality education in the three areas of attitudes,
skills and knowledge.
What You Need To Know About How To Control Your Market Place
With An Intentionally Designed Rubric Associated With Your
Business Assessment Instrument.
Some of the biggest mistakes that the extremely few entrepreneurs who do
attempt to create rubrics in their assessment instruments make include the
following:
Failure to measure specific measureable outcomes.
Failure to understand the difference between goals and outcomes.
Failure to think toward a thesis (in other words, what are you trying to
prove with this-what is the one key measure outcome that you are trying to
influence?)
Failure to measure the key attitudes, skills and knowledge. Remember,
these are the only three subcomponents of learning that exist in the
Recommendation Age.
Failure to create only four options. You want an even number and four is
the ideal number of options. An odd number of options create 'I'll pick the
middle one'. This gets rid of the 'fence sitter' i.e. the lazy thinker. Too
many options create a more subjective approach and inhibit the objective
nature of you assessment instrument that your rubric should be
facilitating.

Glenn Dietzel


Create a business assessment instrument that presents the key purchasing
criteria that your target market needs to be aware of before making any purchase
and get them to self-reflect on this through a rating scale (rubric) that involves
only four options.
Ken McArthur from Philadelphia, PA used our
Awakened Ideation Process to think through his
differentiation and then communicate this
through a business assessment instrument. Not
only was Ken able to position his book properly to
become a best seller, but he uses assessments to
drive his optimum clients into his high level coaching programs of
$5,000 and higher.
NOTE: Today Ken is a much sought after speaker because he has
taken the time to create powerful business
assessment instruments to become the advocate
of his niche market. The power of assessment
instruments helps elevate your marketing to the
position of becoming the standard of your
niche or category. You want to be seen as the person by which all
programs in your niche are compared. Ken uses assessment
instruments to eliminate his competition by positioning them low on
his rating scale. His differentiation is understood more profoundly by
showcasing his differentiation with the highest possible rating. The
key to getting your ideal clients to move forward with you
immediately is to get them to do something. Assessments instruments
are a perfect way of doing this.
Glenn Dietzel


F. $10K+ Business Accelerator Secret #6

$10K+ Business Accelerator Key Principle: Leverage Your Powerful
Lead Generator Into Case-Study Driven Higher End Programs And
Services With Video Testimonials.
The use of video testimonials will not only increase your conversion rate if you
create them properly, but decrease your return rate significantly. You should
definitely consider tapping into the power of social proof that video provides for
you for all your programs and services.
Note: I use video also for the following reason: it is easy to strip the
audio out and get the video/audio transcribed for a written
testimonial. In this way I am able to leverage one testimonial into
three modalities: visual, audio, and written.
Today people are more resistant than ever to your message. In fact, to save
themselves from feeling overwhelmed (the average person will take in anywhere
from 4000 to 7000 messages a day) people will naturally block out your message
to protect themselves from this onslaught of messages.
The power of this resistance is that it takes place in their subconscious minds.
Here's what is actually happening today. Someone, Mr. X, asks what you do. You
tell Mr. X, 'I own a business and we sell investment products' for example. Now
here is how this person who asked you the question processes what you just told
him.
The person you just shared this with stops listening to you! As you continue to
enthusiastically tell Mr. X how you can help him, he can't hear you as he is
listening to his preconceived ideas about what you do. The powers of these
Glenn Dietzel


preconceived ideas are that they tied into his negative perception of what others
do in your market place.
Note: Mr. X does this to protect himself from the onslaught of
information that is causing him to feel overwhelmed. Welcome to the
Information Age!
To by-pass this 'gate-keeper' of the mind that keeps your optimum clients from
listening to your message, you need to become a master at by-passing this
resistance. The most powerful way to do this is with your story. And here is the
most effective way to leverage your story. Have others tell it. Use case-studies.
Even if you are just starting out, you can leverage work you have done pro-bono.
You must, however, get testimonials. This will help you to create a continuity
program that is case-study driven.

Always get video testimonials. You can strip the audio out of them for audio
testimonials and also get them transcribed for print media. Go the extra step and
get video testimonials and use the power of congruent language. Video allows you
to capture the powerful congruency of message to body-language fit. This is really
powerful when you remember that people always make purchases from an
emotional standpoint. Video testimonials leverage the emotional component
better than any other form of media testimonials.
Follow The Awakened System Of Producing Testimonials And
Leverage Your Story And Your Clients Stories About How You Have
Helped Them Profoundly.
Glenn Dietzel


1. Use the before and after scenario. Before I began working with Awakened
LLC, here is where I was _____. Awakened LLC helped me resolve the
following problems _____. Today, here is where I am at _____.
2. Your testimonials need to convey emotion. If the person providing the
testimonial is too cognitive, you will fail to leverage the power of video.
3. Your testimonials need to be short and too the point. Be careful of long-
winded people.
4. Coach the people who will be giving you testimonials in what you want.
5. Make a list of all your benefits/advantages, and match client success to the
key benefits/advantages that they can bring out in the testimonial.
Sandra Bailey uses the power of
testimonials using a system that
always has every guru gathering
around me when I am speaking
across the world. Sandra, not only captures video
testimonials at the time that someone
acknowledges her help, but she uses a system that we taught her to
edit her video with a call to action, tagged with her key words, and
list it on over 40 video traffic generation sitesall in less than 22
minutes.
NOTE: Always shoot video on a small digital camera that can shoot 30
f/s and with a high speed card. A digital camera will put your ideal
clients at ease when they are being videoed. There is nothing worse
than video testimonials where you have your clients talking from
their head. You always want them speaking in the moment and from
an emotional level.

Glenn Dietzel


G. $10K+ Business Accelerator Secret #7

$10K+ Business Accelerator Key Principle: Dramatically Decrease
The Likelihood Of Returns With Your Front End Programs Through
The Power Of Milgrams Law And Your Own Money-Making Book.
Most business owners fail to understand the importance of a powerful lead
generator.
Typical return rates on information products can range from 20% to as high as
40%. The reason for the high return rate is for the given principle. 'Greater
sameness will not get you better results.' Entrepreneurs experience high return
rates because their lead program is not well differentiated. It is important for
your lead program to showcase your expertise very powerfully. The problem with
most business owners is that they are scared to lead with their best.
Remember, the focus of your lead generator needs to be in the area of Knowledge.
Don't be scared to showcase the power of your system. What entrepreneurs need
help with is in the Attitudinal and Skill areas. This is the domain of where your
higher end programs and services will be created.

There is a little known law that I want you to make sure you understand right
now. This law is called Milgram's Law. This law states that people will blindly
believe an expert. And an expert by definition is one who has a book.
If You Want To Experience Return Rates Of Less Than 5% Here Is
What You Need To Do
1. Create a unique system with your own unique language.
Glenn Dietzel


2. Solve a very specific problem that matches the negative perception of what
your target market currently experiences with you competitors.
3. Write a book and include a powerful call to action to a strong curriculum
continuity program that is case-study driven.
Wes Waddell from Colorado Springs, Colorado
used the concept of authoring a scrapbooking
guide bundled to a membership site to leave what
most would have considered a dream job. What
Wes was able to do was to bundle a few services
together to create a powerful continuity program
and replace his family income and leave his job within nine months
after starting from scratch and working a very labor intensive job.
NOTE: The best continuity program brings in a
steady stream of new clients into your business
funnel 24/7. Wes owns the largest digital
scrapbooking site on the Internet today thanks to
this important principle: A persons quick
perception of you is their reality. Wes uses a
simple downloadable scrapbooking guide to leverage his credibility as
the expert in his field. And most importantly, he has a conversion
system that locks his clients into a life time relationship with him
using a curriculum continuity program.

H. $10K+ Business Accelerator Secret #8

$10K+ Business Accelerator Key Principle: You Are Paid Handsomely
To Create A System To Help Your Target Market Analyze And Solve
Their Problems.
Glenn Dietzel


Not that long ago it was easy to make a buck on the Internet with your own
opinion. However, in an over-communicated market place your optimum clients
want much more than an opinion. Your optimum clients want you to interpret
information and to create and implement new ideas.
In the Recommendation Age in which we now live, you are not paid to provide an
opinion. You are paid to provide a deep analysis to solve specific problems. This
is the power of you discovering how to out self reflect you target market's
negative perception of what your competitors do. Your ability to self-reflect and
create your own system of solving a specific problem will determine how strong
the assets you create and hence the value you put into the market place.
You Must Understand The Difference Between Commodity Value And
Dividend Value.
When you think of a commodity, you think of something that is plentiful and can
be found anywhere. Commodity Value fits the description of about 95% of what is
sold on the Internet today in the way of information products. Because most
marketers are selling 'greater sameness' they are forced to hype more and more
their products and services as they are forced to compete on price.
Dividend Value on the other hand is any program and service that is an
appreciating asset producing residual income. Another name for residual income
is recurring income. When entrepreneurs focus on creating products and services
that are true assets they are really creating in Dividend Value. This is the domain
you want to be in where you never have to compete on price. This is where the
true wealth lies.
So how do you create dividend value? It begins with creating a system that is
uniquely yours where you solve a very specific problem in the market place.
Glenn Dietzel


Now I know this might sound a little scary, but it really isn't that hard to do.
Think of following a recipe to bake a cake. Think in incremental steps of what is
required to accomplish this task.
You need to do two important tasks in creating your own system. First of all,
flowchart out step-by-step the monopolistic way of currently solving the problem
in your market place. Secondly, flowchart out your top three or four competitors
in you market place.
When you have completed this, you will begin to more clearly see how you would
do something differently based on your personal experiences. Remember, your
target market wants your experiences-and this is where you get your research.

Analyze a specific stage in your flowchart of how you would solve the problem
that is different from what your competitors do and create your own system at
this stage. Include your own languaging or vocabulary tied to how your system
will benefit your target market. In so doing you gain a very power leveraging
principle: you influence the type of emotional experiences that your target market
envisions with your programs and services. Combine them with stories and how
this solidifies your curriculum continuity program.
A powerful value analysis will ensure you never have to compete on price again.
Here are 9 reasons why you do NOT want to compete on price.
Note: The only alternative to competing on price is to compete on
value.
Glenn Dietzel


Nine Reasons You Never Want To Compete On Commodity Value:
Reason One: Price buyers take up all your time. You end up spending precious
hours trying to sell somebody and negotiating. They take up all your sales time.
Reason Two: They do all the complaining.
Reason Three: They 'forget' to pay you.
Reason Four: They tell your customers how little they paid you. They brag
about it.
Reason Five: They drive off your good customers by talking about what they
paid.
Reason Six: They are not going to buy from you again because once they find a
lower price they will go somewhere else. If their loyalty to you is only price, they
are going to purchase from you once, which is the most expensive way of
acquiring a client, then they are going to leave you for someone else.
Reason Seven: They will acquire you at the lowest price and then try to
blackmail you for a lower price yet. They will promise they are going to purchase
all kinds of products and services from you and never live up to their word,
especially after you have invested financially and in time to provide for these
presupposed services.
Reason Eight: They will destroy the credibility of your price and service in the
eyes of your clients.
Reason Nine: They will steal your ideas, information, knowledge anything they
can get their hands on.
Glenn Dietzel


Drew Miles doesnt sell individual consulting. Drew
has taken a principle of
bundling a membership site
with weekly group calls and
individual calls that he does
personally to sell $25,000 and
higher end coaching programs. Because Drew
doesnt compete on price, he is not affected by economic down turns.
He has tied his passion and expertise as a former lawyer into helping
his clients create entities and limit their tax liabilities.

NOTE: Drew always positions what he does with respect to what he
had to invest to become a lawyer. He is a master at marketing with
large numbers to showcase to his would-be clients the value
(Dividend Value) that he brings to the market place. His ideal clients
are subconsciously conditioned to see his value separate from price
or value. Drew is an example of when your marketing is done
properly, cost is never an issue. If cost is a concern, then that is a
powerful indication that the person is not a potential client. It is one
of the most powerful feelings in business to send people to your
competitors because they were not eligible to work with you.

I. $10K+ Business Accelerator Secret #9

$10K+ Business Accelerator Key Principle: Flowchart Your Solution
To The Problem You Are Solving In The Market Place In Relationship
To Your Top Competitors Ways Of Solving A Problem.
When you understand how important it is for you to flowchart out your top
competitors solutions as well as your own, you will begin to leverage this
important concept. To facilitate your clarity of focus, always ask yourself this:
Glenn Dietzel


What am I attempting to prove? Most entrepreneurs by definition have
difficulty focusing, and by simply asking yourself this question in the context of
flowcharting out your solution to a specific problem(s), you will be on your way to
leveraging your productivity with your product creation.
As an entrepreneur who wants to create a unique category where there is no
competition for your products and services, it is important that you create a
system. Now I know what you might be thinking, this sounds too difficult if you
have never done it. It really is not that hard when you use some of the principles
that I am going to reveal to you right now.
Before I share with you some very important principles, please note the following
from Thomas Edison who stated many years ago that originality is equivalent to
your ability to hide your source. Edison realized just how difficult it was-and still
is-to have a unique idea.
Given this truth, let's look at what academics do. They research the top gurus in
their field, summarize what they say, and then put a spin on it to reflect their own
view point or system.
A system is simply an ordered set of behaviors that are required to accomplish a
specific task. Within organizational management systems, systems are conveyed
as a set of procedures. Policies within a company reflect the mission, vision and
core values of the company or organization. Procedures, on the other hand, are
the exact steps that must be taken to solve defined problems.
Let's think about what a system is. It includes the following:
It is related to doing something more productively.
It is the outworking of a flowchart of behaviors.
It is a list of key behaviors that are the answer to a problem(s).
It is an organized answer with regard to how to solve a problem.
Glenn Dietzel


It is a related to a defined problem which is tied into some aspect of human
nature.
Your whole life is filled with systems that you either replicate or you have created.
Here are a few examples:
How you teach your children about investments.
How you easily make upgrades on all your family and business travels
What you easily do at work that everybody asks you for help with.
How you bake your 'secret recipe' vanilla cheese cake.
How you grow the freshest vegetables.
How you organize your office and are able to increase your productivity.
What you constantly find yourself answering questions to from people who
come to you for guidance.
I trust that you can see that your whole life is a set of systems.
In fact, when you self-reflect on what comes easily and naturally to you, or what
you have had to create to overcome an obstacle in your education from the
'School of Hard Knocks,' you will see that you already have established some
incredible systems.
The key is to tie your system into the concept of making someone more
productive. Increased productivity is the cornerstone of entrepreneurship. It
involves a different way of doing something that will save your target market
time, energy and/or money. This is where your ticket to freedom exists as you
seek to become the Intentional Choice among your optimal client

Glenn Dietzel


It is not your idea that counts, but the presentation of your idea that matters. It's
the reason a Michael Jordan burger in Chicago can sell for $30 and the same
burger at a grill house across the road sells for only $10. How is that? It's the
position of the idea that is critical.
Remember to focus all your entrepreneurial endeavors on this key question:
'What am I trying to prove?' The clarity to this question will be aided as you
flowchart out your solution to this 'proof' as it is tied to your solution to your
target market's problems.
Dennis Eagle, from Charlotte, North Carolina, is
an example of all our hopes and dreams. From
scratch Dennis created and sold his first 60,000
coaching program within two
weeks of going online. Within
his first eight weeks, Dennis
created and sold his first 1.4 million dollar coaching
program. Dennis bundles his programs integrating
his own unique Domination System solving very specific programs
for the companies he sells his programs to. One secret he uses to
fulfill these programs is the fact that he does not do all the fulfilling
himself. He has a team of 1099 subcontractors and an outsourcing
team that he pays to help him fulfill his programs.
NOTE: Dennis used the principles of this eBook while working with
me to create a system that reflects his own experiences around how to
generate traffic using the power of the Referral Age. He discovered
that it is easier to sell high end programs to the right clients than
waste his time working with the wrong clients who wanted him to
compete on price.

Glenn Dietzel


J. $10K+ Business Accelerator Secret #10

$10K+ Business Accelerator Key Principle: When You Focus On
Dividend Value, Its Easier To Sell High End Programs and Services!
It is often much easier to sell a $5,000 program than a $50 product if
you create a strong curriculum continuity program focusing on
quality education.
You need to quickly ensure that your curriculum is aligned on what I am going to
tell you and show you below. I have not met one business owner after working
with hundreds globally who has done what you will discover below. Please take
the time to model what I will be teaching you and showing you exactly what to do.
You must create a strong curriculum continuity program that ensures you have a
market place eagerly wanting to listen to you so that they quickly invest in your
high end programs and services.
Note: To leverage the concept posed by this question, you must understand two
important Laws: 1. Milgram's Law (The market place will almost blindly believe
the words of an expert) 2. and Zipf's Law (With limited opportunity and time to
experiment, the market place will intentionally choose the company on top).
One of the keys to rapid business acceleration I have personally found, and so
have all my MBA clients, is this incredible fact. The key to creating a powerful
curriculum continuity program where you have moved the free line (this means
to provide for free what you have in the past charged clients for) is to
systematically attract the kind of client who wants the value that you offer in the
market place. They are not interested in going with the lowest priced program as
they are very much aware that you get what you pay for.
It is much easier to sell high end programs ($5,000, $10,000, $50,000 programs
and higher) than low end programs such as a home-study program for under
$500 because these ideal clients see clearly the value you put into the market
Glenn Dietzel


place with your programs and services. And because they want value, they know
that their most prominent advances in life will always come when they make
significant investments into the right programs that will focus on providing them
the specific attitudes and skills.
Flow chart out very quickly what your business funnel looks like. You perhaps
lead with a free report. (You will discover below a system that you should model
and that works very powerfully.) Then you drive people into purchasing your
book, DVD or CD program etc.
Note: As you move deeper down into your business funnel, that is into
higher- end programs and services where your target market must
make increased investments, you need to understand how ASK
system works. Remember, there are only three components of
teaching and learning in the Recommendation Age: Attitudes (A),
Skills (S) and Knowledge (K). I refer to this as 'Just ASK'.
Your lead programs will be heavy on the K component and a lesser emphasis on
the A and S subsets of learning and teaching. This is because you are spending
most of your material in providing a proper paradigm of what your target market
needs to know to solve their problems. As you move down your business funnel
there will be increasingly de-emphasis on K and increasingly larger emphasis on
the A and S realms. This is because your optimum clients ultimately need more
than knowledge (K). They want help in contextualizing and personalizing your
knowledge in the form of specific skill development. This is where the real wealth
is located.
Ensure that you analyze your lead programs and look for the logical gaps that
exist in your knowledge where you know your target market will require specific
assistance in attaining the skills to make them successful.
Glenn Dietzel


The optimum way to ensure your ideal clients begin working with you from the
very beginning (enter into your business funnel) is to leverage Milgram's Law.
(Your market place will blindly believe the words of an expert.) This is why you
need to author your own money-making book. I have done some in depth
analysis on what is the most pulling lead generator for your business and a book
out pulls both DVDs and CDs by over 3:1.
If you position Milgram's Law properly within your business, you leverage an
immeasurable concept...Zipf's Law. Your clients want a tested, proven and
authenticated system that they can trust in over and over again. The key is to
build a strong curriculum continuity program that uses the power of authorship.
Note: Your book is your business card in the Recommendation Age.

Just as 'like' attracts 'like', a quality education attracts A level clients...for life!
What I am going to do instead of telling you how to put together a strong
continuity program where you leverage the power of your own Assessment
Instruments, how to move the free line, how to lead your target market to make
the right decision based on highly differentiated curriculum, how to use
testimonials to tell your story and so much more, I am going to provide for you
the opportunity to see this done so that you can model and build properly the
strong foundation for a business that leverages Milgram's Law and Zipf's Law.
Glenn Dietzel


Frank Gasiorowski from Baltimore,
Maryland uses his book as a simple
leveraging tool to do what he wants
because he knows the money is in
the backend of his business.
NOTE: Frank Gasiorowski wrote his lead generating book at rest
stops along the I-95 corridor. Frank created a street smart system for
goals development and achievement that anyone can use. He has
increased his income by a substantial amount and he now has
Millionaires calling him for favors. That is just the beginning. He has
his own Internet business with unlimited financial opportunities. He
has his own radio and television show and is an internationally
renowned speaker and author.
Glenn Dietzel


Putting this eBook In PerspectiveKey Take-Away Messages

The power of teaching and learning is to convey to your target market in the
simplest yet the most profound manner. I have purposely kept this eBook short
as I want to make sure that you begin with a strong foundation of what you need
to do next. One of the greatest travesties I see on the Internet today is
information marketers who gloat about having 1000 page reports, a 97 CD set
and the list goes on. You know what I mean. The problem with this is that 99% of
people will never have the time to listen and read all this information. (Notice I
used the word information and not knowledgeif you do NOT understand this
fundamental error, please go back and re-read this eBook immediately.)
So data dumping in this manner is not the answer.

Secondly, if these marketers knew how to teach and were truly interested in your
success, they would not deliver their curriculum in this manner. One of the
greatest sins of the data dump that is so common today is in hiding ones gold
among pages of dross. The problem is that most people will never realize the
difference between the gold and the dross. Remember, in the Recommendation
Age there are only three things that can be learned and taught. (If you do not
remember what these are, please re-read this eBook immediately.)

Thirdly, the greatest error you can make after reading this eBook 3X (this eBook
is designed to be read this way as I explained at the beginning) is to get a
cognitive high but fail to implement the key principles to your own business
covered in this eBook. To ensure that this does not happen you should make
certain that you do the most powerful activity while you read to ensure you
Glenn Dietzel


engage your subconscious mind. (If you do not remember, please re-read this
eBook immediately.)

Please Do Not Read The Following Summary Points Until You Have
Read This eBook 3X.

I trust that if you are now reading this, you have gone through this eBook three
times. It is important to understand the context or the paradigm of what I have
presented on the previous pages as this is the foundation to building Dividend
Value where you leverage the concepts in this eBook. Now you are ready to record
the following key principles on an index where you are going to keep them on
your personhood each day for the next 30 days and watch what happens.
In my advanced goal setting classes that I teach, I require my students to list key
breakthroughs in their paradigm on index cards where they record them in
summary statements and rehearse them everyday for 30 days until they become
an intrinsic part of their of their subconscious and conscious minds.

Remember, Writing is the doing part of thinking and is the most efficient
kinesthetic method of tapping into your subconscious mind. Furthermore, by
summarizing a paradigm shiftwhich usually leaves a powerful emotional
responsein the form of a summary written statement, you all are able to
instantly capture the emotional state that you were in when you discovered the
particular paradigm shifting principle. Writing each of these paradigm shifts on
index cards each day is a convenient way to carry them and review them for the
next 30 days until they become a part of what you subconscious minds
intrinsically and automatically looks for in your daily business building practices.

I have shared with you some important first principles in dominating your
market place in the Recommendation Age. These first principles are just that:
first principles. As a former educator, it is my goal to help you reap the untold
Glenn Dietzel


wealth that exists for you where todays market place longs for a tested, proved
and authenticated system to help them solve their problems over and over again!

Three Key Business Cash Flow Accelerator Principles

1. Greater sameness will never get you better results. (Think Differentiation.)
2. You either compete on price or you compete on valueCompete on value is the
ticket to riches. (Think Value.)
3. You control a market by commanding Zipfs Law. (Think Authority/Intentional
Choice.)

Three Key Entrepreneurial Ethics

1. Selling is the highest form of influence and marketing is the most powerful way
to change lives. (Think Perception.)
2. Feedback is the answer to all your prayers. (Think Feedback)
3. You must create an automated lead generation system that is focused on
building differentiated value using your system and your million dollar story.
(Think Passive, Residual Income)

To Command Zipfs Law In The Recommendation Age

1. The market place will always choose the company on top. (Think Winner.)
2. The entrepreneur who educates ones market place subconsciously controls the
market place. (Think Milgrams Law.)
3. You must invest in entrepreneurship and marketingat least 10% of Gross
Profits. (Think Investment In You And Your Future.)

Glenn Dietzel


Dear $10K+ Entrepreneurial Friend:
GREAT news for you! Since you are reading this private letter from me to you,
this means that you are one of the top 2% of people who are committed to the
new rules of Zipf Economics.
Positioning Your USP Properly Is The Next Action
Step To Selling High Priced Programs Using The
Awakened Ideation System
It Used To Take Me Three Full Days Working With Another JV Partner To
Develop A Companys USP (NOTE: It Cost The Company $50,000 To Hire Each
Of Us To Do This) Now You Can Do It For Yourself In As Little As One Hour!
Now You Can Own The Most Important
Real Estate On The Internet Today As An
Entrepreneur
If you are ready to take the next step and sell your own high-
priced programs, you must have a unique USP. The problem is this:
no one has taught you how to craft a solid and effective USPuntil
now.
Use a new technology, The Awakened Ideation System, and
leverage it to create high priced information products and services
of $25,000, $50,000 or more. This is your next action step.
http://www.SellHighPricedPrograms.com/cov/ideation.html

Glenn Dietzel


Final Note

This book is a total waste of your time if you simply glance through it
and fail to use it as a resource guide for your business venture.

If we can be of further assistance, please dont hesitate to phone our International
Office in Canada at 519.542.3043. You will discover just like the thousands of
clients we have worked with globally that we dont out source and you can always
phone our office during normal business hours and speak to someone.

I salute you to taking action on your journey into the new territory of fast Cash
Flow in your entrepreneurial endeavors. I commend you to live and leave your
legacy as someone who wants to control your niche market as the objective
standard by which all others measure themselves by you.

To Your Legacy,

Glenn Dietzel
P.S.
Have All Your Competitors Measure Themselves Against You Using
This New Technology.
Build laser focus clarity with our Ideation system, and leverage it to create
high priced programs of $25,000, $50,000, $100,000 and higher!
Be another ordinary person who decides to play BIG


Glenn Dietzel


About the Author
How To Create And Sell Your Own Information For
Astronomically Obscene Prices.
Never Again Undervalue Your Information.
The Rules Have Changed! STOP Listening To 99.9% Of The
So-Called Experts Who Do NOT Have A Clue On How To Create
And Sell High Priced Programs So That You Never Again Have To
Compete on Price.
Glenn Dietzel, CEO of Awakened, LLC, has been involved in JV partnerships that
have produced over 1.2 billion in revenue with their
clients over the past 7 years. Top CEOs and entrepreneurs
globally hire Glenn for personal business mentoring with
his focus on accelerated cash flow and accelerated
business execution focused on creating and selling the
most expensive programs in their niche markets
immediately.
Today his company is one of the fastest growing high level coaching companies
today focusing on daily help with focus and execution as clients use the
Awakened, LLC accelerated business systems. These systems include the use of
the first software, The Expert Positioner Software, which allows his clients to
eliminate their competitors in less than three minutes and have their ideal clients
choose them for life. The Expert Positioner Software System allows any
entrepreneur to be seen instantly as the go-to leader in their industry and
position themselves as the celebrity expert using the power of customized
education.
Other Awakened business acceleration systems that Glenns clients use include
the Awakened Ideation Process that quickly translates ideas into profitable
streams of income. Glenns Unconscious Credibility Marketing System provides
any entrepreneur, even with no business experience, a system to quickly build
Glenn Dietzel


credibility even if they are just entering a new market.
With thousands of case studies in over 120 industries working with clients who
need to reinvent themselves instantly to clients who have build billion dollar
companies, Glenn Dietzel has helped entrepreneurs, coaches, authors and
speakers how to properly value their life experiences into Intellectual Property
and strategically position this to create and sell the highest end programs and
services in their industries.
Glenns accelerated business systems also offer the first in the authoring and
publishing field, instant access to a New York Publisher with his focus on
entrepreneurial authoring. This system helps his clients build the most expensive
programs while they author their own books. Many of Glenns clients have hit the
best-seller lists, including Joel Comm who went to #5 as a NY Times Best Seller.
If you are interested in a system that will turn your valuable Intellectual Property
into high end programs and services of $10,000, $25,000 and higher
If you are interested in a system that can instantly crush your competitors and
dominate your niche
If you are scared to play BIG but desperately want to have the confidence to do
so
Then you will realize very quickly why most of the big-named online product
creation gurus come to Glenn first to have access to his Speed To Market rapid
business acceleration system.

Why Would Alex Mandossian, Who Is Responsible For Over
$300 Million In Increased Profits With His Clients, Say This?

Find Out By Going To The Next Page!
Glenn Dietzel


Why Would Alex Mandossian, Who Is Responsible For Over
$300 Million In Increased Profits With His Clients, Say This?

"No one has more video case studies than Glenn Dietzel
today. In fact, no one comes even close."
Alex Mandossian, San Francisco CA
Teleseminar Secrets

Because Of These Real Life Stories

Some Of The Thousands Of Ordinary Entrepreneurs Who
Have Benefited From The Awakened Proprietary Business
Acceleration System You Have Witnessed Inside Of This
eBookand here are a few more

Glenn Dietzel did more for us in 6 weeks than the previous year and a half. I was
able to quit my job within nine months of working with Glenn, leaving what most
people would consider a dream job as a systems analyst with a major corporation
in my home town. Today we have the largest scrap booking membership site on
the Internet! Thank you, Glenn!

Wes Waddell
Colorado Springs, CO

I hired Glenn Dietzel to help our company with our business planning and today
we are the industry leaders with our Power of Grant Money System! I regularly
sell information programs that exceed well in access of $50,000 thanks to the
system Glenn helped me create. But most importantly from Glenn, I learned to
let go of fear and never give up, and now bring that to the entrepreneurial world
with our system. I have been able to use my personal experiences and the
opportunity it has given me to reach out to others and give them hope. Glenn, I
Glenn Dietzel


thank you for what you bring to me personally and to my family in letting us
share our story as our business continues to expand.

Sherry Watson
Albuquerque, New Mexico

I rarely give testimonials. Maybe one a year over the past eight years. Glenn
surpasses my expectations. Glenn Dietzel is one of the top marketing experts,
hands-down in this world. He is the highest ethical caliber and will show you how
to super-charge your business acumen. Glenn was responsible in helping me
change my thinking my entire paradigm about membership sites before I
launched my high end mentoring. Today I speak all the around the world and am
seen as the industry leader in creating membership sites where I command the
highest investment.

Len Foley
Los Angeles, CA

Glenn will help you focus your passion and expertise with a market place. Im
hearing back from all over the world about what a difference my book is making
because I build a business using the principles covered in this book. I use my
book to leverage my backend business funnel which I inverted just like Glenn told
me to. This allows me to instantly position my $10,000 coaching program.
Within two days of doing this, I had two clients who instead of paying me $500,
invested $10,000 all because of the power of Glenns system. Because of these
principles, I have some of the largest personal development organizations
clamoring for me to sell licenses to my programs and also help them create their
high end mentoring programs!

Margaret Merrill
Scotsdale, AZ

The great thing about Glenn and his team is that the whole system is designed to
make your business work. When I first got involved with Glenn, all I thought I
needed to do was write a book. I never thought about the business that could be
built around the book. Now I have a continuity program and sell programs that I
never even dreamed of creating let along have the confidence in selling. My
business has increased three-times within four months of working with Glenn.
Glenn, you are simply amazing!

Sandra G Bailey
Author of "Real Dogs Don't Eat Kibble!"
Charlotte, NC
Glenn Dietzel


I have worked with amazing authors and entrepreneurs such as Mark Victor
Hansen, Mitch Albom, Stephen King, Howard Stern, President Jimmy
Carteryet never have I met the caliber of Glenn a number of years ago. This guy
is a master. He has set internet records and I regularly refer to him as the guy
who builds peoples big backends!

Rick Frishman
Best selling author and speaker
President of Planned TV Arts
NY, NY

Thank you Glenn. You have helped make my clients famous!

Imal Wagner PR
Publicist for World Class Authors and Speakers including Mark Victor Hansen and
Robert Allen
Los Angeles, CA

Using Glenns system I sold my first 50,000 coaching program within 3 weeks of
going online. After 8 weeks, I sold my first 1.24 million dollar coaching program.
There is nothing that comes close to what Glenn Dietzel does today! Thank you
GlennI like that kind of business!

Dennis Eagle
Rock Hill, SC

In ONLY five days, I went from struggling to sell a $497 program, to
restructuring my material following Glenns system and selling my first high end
program by over 10XAs the former head of marketing for a Corporate 100
Company, there is nothing today like Glenn teaches!

Stephanie Diamond
NY, NY

In the first month of working with Glenn and starting from scratch with joint
venture partners, I made my first $100,000. That sounds great, right? The real
benefit of working with Glenn besides the money is that I have a program that is
changing lives. If you are thinking of working with a business coach, there is none
better than Glenn Dietzel.

Sam Crowley
Buffalo, NY

Glenn Dietzel


In ONLY two weeks I have sold $10,000 in additional services that I would have
otherwise missedmy confidence has soared
Within 2 months of working with Glenn I sold my first $50,000 in the past week!
This is incredible as I work in an industry where few people make money. The
biggest benefit besides the money is that I have a system that prevents me from
struggling, like I was, selling a $997 program.

Kathy Gillen
Minneapolis, MN

In working with Glenn Dietzel, my sales cycle has been cut in half and my
company is now positioned in a way that my competitors cannot compete with
me. Glenn Dietzel has completely overdelivered!

Laurie Kirk
Plympton, MA

And Thousands More. Now Its Your Turn To Be A
Case Study With Awakened, LLC!
Turn Your Information Into $50,000, $100,000
Products And Services


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