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M.C. Donalds
The purpose of this project is to gain the critical business information
and information system for McDonalds. McDonalds is the largest chain
of hamburger fast food restaurant in the world. They are serving 68
million customers daily in 119 countries.
Mission
McDonalds mission is to provide excellent quality, service,
cleanliness, and value, so that we make every customer feel satisfied.
Vision
It is to be the world's best quick service restaurant and to take over the
global food-service industry.
McDonalds values summarized in: Q, S, and C & V". Provide good
quality, services to customer. Have cleanliness environment when
customer enjoys their meal. The value of food product makes every
customer is smiling.









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The growth of McDonalds restaurant

In 1954: Ray Kroc was a salesman for a company that made milkshake
mixers.
In 1960: Kroc decided that the chain could make more money if it
appealed to children his by the clown Ronald McDonald is the Chief
Happiness Officer (CHO) of McDonalds.
In 1968: The Big Mac was created
In 1973: The Egg McDuffie (the first breakfast product from
McDonald's) was invented.
McDonald's has continued to expand into more and more countries like
about 117 countries the first restaurant opening in Australia in 1971.


Products/Services offered
McDonalds is committed to providing high quality of food and superior
service, at a good value, in a clean and welcoming environment. Thats
why they work with their employees, franchisees, and suppliers to serve
a balanced array of food choices and provide the nutrition information
needed for customers to make sound decisions.
At the restaurant level, McDonalds is focused on energy conservation,
sustainable packaging, and waste management. They are dedicated to
innovation and improving their operations in order to build an even more
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sustainable, environmentally friendly, and profitable business. And they
will continue to optimize their menu, modernize the customer
experience, and broaden accessibility to their brand, so that consumers
will always enjoy the maximum McDonalds experience.

Size of company
How big is McDonalds? The size of the restaurant can be determined
by looking at the number of employees working for the firm.
McDonalds company employed around 1.7 million workers. For the
fiscal year 2008, the total revenue posted by the firm was $22.6 billion.
The operating income of the firm amounted to $6.51 billion while the
net income was $4.31 billion. The total asset of the company for the year
was $29.2 billion. Finally, the total equity posted by the corporation was
$13.2 billion.
Another way of looking at the size of this establishment is by
determining the number of fast food chains operated by McDonalds.
The firm manages more than 33,000 restaurants in 119 countries. The
firm also manages other brands like the Piles Caf. In addition to this,
the restaurant has a stock in Chipotle Mexican Grill. In 2003, the
company acquired Donates Pizza.


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Where in the world does it operate?

McDonald's is the world's leading global foodservice retailer with more
than 33,000 locations serving nearly 68 million customers in 119
countries each day.
McDonalds operations have steadily grown in the U.S., Europe, the
Middle East, Asia-Pacific, Africa, Canada, and Latin America.

Suppliers/Partner demographics

McDonalds has built a system of quality, service and cleanliness (QSC)
into every aspect of its business - from its suppliers to its restaurants.
Gavin a Gourmet Coffee
McDonalds has long relationship with Gavin a form 25 years ago, the
start began when Gavin a found the rich coffee-bearing soils of Central
and South America. Then, Gavin a established a coffee roasting plant in
Southern California, Today; Gavin as state of the art facility is located
in Southern California. It's dedicated to creating gourmet coffee,
innovative new coffee concepts, and, through their training program,
teaching McDonald's employees the art of brewing great coffee.
McDonald's customers enjoy over 400 million cups of Gavin a coffee a
year. They have grown to be one of the world's foremost gourmet
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producers, who, according to Pedro, "Deliver the best coffee in the
world to McDonald's."
Lopez Foods
Loops have been supplying McDonalds with 100% beef for more than
25 years. I think what makes Lopez Foods special is the family
atmosphere that we all have in the company. And, from management all
the way down to the production workers, we come together to achieve
that goal on McDonalds quality. Ed Sanchez, CEO, Lopez Foods.
100 Circle Farms
We can dig anywhere from a thousand to twenty four hundred tons of
potatoes per dayand the majority of these will go into McDonalds
Fries. - Troy Grimes, Director of Farm & Dairy Operations, Lamb
Weston Processor, Lamb Weston, started since 1971 (38+ years worth
of making fries).







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Consumer/Customer base:

The Customer base is the group of customers and consumers that
a business serves. In the most situations, a large part of this group is
made up of repeat customers with a high ratio of purchase over time.
These customers are the main source of consumer spending. In many
cases, the customer base is considered the business's target market,
where customer behaviours are well understood through market
research or past experience. All actions the company takes would be
through consideration of its customer base.
You mention that during its darkest years McDonald's failed to improve
its brand experience by ignoring three things: renovation, innovation and
marketing. By renovation, we mean the continuous improvement of
product and service quality. The choice is clearcontinuous
improvement or continuous decay. During the years preceding 2002,
McDonalds focused on cost reduction. Innovation is also an imperative.
But innovation must be based not on marketing trial and error.
Marketing is also a growth driver. Effective marketing is essential for
enduring profitable growth.
Last week McDonalds announced another strong sales performance for
US stores in the 4th quarter. This marks a year where McDonalds
posted healthy same store sales growth consistently throughout the year
while the competition struggled. At the heart of their success was a loyal
customer base. Thirty percent of the US population is a loyal
McDonalds customer. Loyal McDonalds customers go to McDonalds
for lunch/dinner more than 30 times a year three times the rate of the
non-loyal customer.
A strong base of loyal customers provided McDonalds with a resilient
customer base that stayed with them during rough economic conditions.
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With such a large and frequent loyal customer base, McDonalds is
always an option.

Size of different information system

Departmental systems: Hyperactive Bob system which is
monitoring the traffic outside by counting the number of coming
cars and how many the employees busy inside.

Organizational systems used: POS system because it show what
each person should do in the organization and what responsibility
they have. Nintendo DS system because it's a training system used
to keep all new and old employees with same performance level.

Inter-organizational systems: Made For You systems, because it
link between the whole employees in the order side until kitchen
stuff and the cashiers.

Information system
McDonald's Corporation is the largest chain of hamburger fast food
restaurants, serving around 68,000,000 customers daily in 119 countries
using information system in McDonald's is very necessary and important
to continue their high level of performance around the world. Normally,
McDonald's has a large number of suppliers to provide McDonald's with
the raw material that McDonald's need to done its work. So,
McDonald's has a Transaction Processing System to record each
suppliers information such as invoice amount and so on. At the first
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stages of McDonald's when it was still a small restaurant. McDonald's
thought about Keep pace with technological development. So,
McDonald's Decision Support System worked on provides a wireless
service in their restaurants so McDonald's can gathered information
about the customers needs and what they want from McDonald's. By
these steps McDonald's reach a high level of customer satisfaction.
McDonald's succeed with using technology in way that benefit
McDonald's a lot.
McDonald's is a large network of employees around the world. Each
Branch Chief should monitor the performance of his employees to
decide if they deserve promotion or any type of reinforcement or even if
there are employees who failing in their work, so McDonald's used
Management Information System to record all these information about
the employees. Also, Management Information System used to record all
financial operation in the restaurants such as, expense, budget and
profit. So, by using Management Information System McDonald's can
identify what happened and what they should do, and determine the
direction of their working.

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Other systems used in McDonald's
McDonald's have some special systems developed to provide specific
service, such as Made For You system, POS system, Hyperactive Bob
System and Nintendo DS system .Made for You system summaries on
when a customer order his order immediately transfer to a monitor in the
kitchen so the staff working on his order after receiving it quickly.
POS system is used to ensure the quality of performance and the speed
of deliver the order for the customer. This system records huge amount
of information in seconds. By this system, each one know what he
should know, whether the cashier or the kitchens staff.
Hyperactive Bob System used to scan the parking lot for incoming cars
and monitor the traffic by using computers and rooftop cameras when
their employees are busy.
Nintendo DS system is an e-learning training tool used for the new
employees in the staff, this system used to train the new employees and
put grades for their performance, so they compare between the
employees. This system has many advantages such as using less paper
and provides such fun to the work environment for the employees and
also let the employees to get more experience.

Files used in McDonalds

McDonald's has a huge information about each part participate in any
operation related to McDonald's, such as the employees, supplier,
financial operations and competitors. For example, there is information
about the employees such as any contact information or personal
information and background about the employee. Also, the financial
records contain the profit, loss, expense and expenditure. About the
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supplier there are information about what did they provide McDonald's,
bread, meat or any other resources.

Responsibility of the database and what report
contain:
Database in McDonald's is responsible from the database administrator.
According to the information in the database, many reports are formed
to serve particular goal or provide certain information for a certain
situation. For example, the reports could involve information about the
performance or the working time of employees.

Type of software used

In 2005 Macdonald's used Microsoft as software for their database.
Windows made a specific version to take the orders of customers and
provide them a multiple forms of payment. By implementing Windows
XP in many Macdonald's stores, they bring an open technology plat
form which was the beginning of customer service innovation for the
next generation.
Information systems reducing
time/cost/errors
MacDonalds used many types of information systems to have a high
quality services and high profits. Information systems in the
MacDonalds are reducing the time that costumers used to waiting in
line. So if they reduce time of waiting, they will increase number of
costumers and reduce time cost. Also they increase the quality of
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management and reduce human errors. MacDonalds forward to control
quality of management by reducing the time of each process that they
are made. This step led him to be more effective and efficient in
operations. In addition, MacDonalds used advanced IT in processing his
systems such as making a database and calculating time of procedures to
develop his work continuously. In the few lines we will explain some of
IS that MacDonalds used.
For example, one of the special systems that used in MacDonalds for
measuring time that customers wait in the line is named Total Time in
Line (TTL). This system calculates time from the customer came to
order until he receives his foods. TTL measurements are calculated the
same way whether the customer is eating inside or ordering through
drive through. As a result, the total time MacDonalds by TTL system
is 90 seconds equal 1 minute and 30 seconds. In the same times
Macdonalds using many other systems and programs to speed up his
service.
Another interested system that MacDonalds used is Made for you
system which is introduced in 1999. This system used the technology of
Kitchen-Video-System (KVS) to have speedy orders. The Made for You
system allows customers to customize his order and be satisfy with his
order. The technology of Kitchen-Video-System help worker who take
order to enter or delete the orders on a touch screen that lists
sandwiches, as well as individual condiments, in a way that eases the
data entry process for the worker. Then, this order is showing in the
screen of the kitchen. In the kitchen the staff starts prepare the order and
when they finish they erase the order from the screen. As long as the
order display in the screen the time is calculated until the customers get
his order.Moreover, MacDonalds have a technology which is Customer
Order Display (COD).This technology give the customer a chance for
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correcting his order and saving time. After customer finishing order, the
food display in the outside screen to the customer. Then the customer
can see his order and correct it
On the other hand, MacDonalds use less technology techniques to have
a simple method to serve customers in less time. They use the techniques
of colour packages with different wrapped color for each type of food.
This system helps staff to remember the food types faster. Also, they
help customers to know his order easily. Instances, a yellow colour
paper wrap a cheese burger, while blue paper rape a fish fillet and white
paper wrap hamburger. Also, Special ordered sandwiches without
standard condiments come in red and white paper, with a paper receipt
attached which details the items on the sandwich.
Additionally, MacDonalds have a system which supports people to
order online and receive his home order from nearest brand. This happen
through a screen that shows the customer place when he/she order in the
McDonalds restaurant. Then they deliver the order in less time.

Advantages of using the different information systems

Using different information systems have many advantages such as:
Cost effectiveness: using Information systems technology in
McDonald's has lend a hand to computerize the business process
and make them simple. As a result, business become really cost
effective money which made by machines. This give opportunity
to rises productivity and profits, which means better pay to
employees and good working conditions.

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More opening time: using IT in McDonalds help him to be
opining business all days at the week all over the world. This
support the idea of opening anytime anywhere with fill serves.

Increase productivity: Using information system helps
McDonalds to increase productivity. McDonald's starts find its
specific strength and weakness through using the revenue reports,
employees performance records etc. This step will help in
developing his business procedure and identifying the appropriate
IS.
Effort and time reduced: by using the information system in Mac
Donalds the effort that the employees spend in processing orders
is less and time is reduced. So it will increase the number of
customers who orders.
Information system in MacDonalds help in reducing the time of
waiting customers for their orders. Also, it cuts down the errors
that happen by the humans. Moreover, it limits the routine use of
the paper that creates some problems.
Faster response to the customers

Disadvantages of using different information
system
On the other hand, we have also some disadvantages for using
different IS. One of the huge issues is absence of security while
technology keeps on varying. This means that they should have
continues development secure network. Furthermore, many
research observed that all McDonalds restaurants are built on one
system and we think that is wrong. If we consider that there is a
something wrong in the system power and there is no backup
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system. As a result, the orders for sure will be delay or cancel and
they will lose their customers. They should have plan B and dont
rely on system all the time to avoid future problem with complex
systems.