1

Department of Management Sciences (PUMBA)

Course Structure of Proposed Executive MBA Programme (AY 2009-10)
First Year Semester I
Course
Code
Course Title Marks
Internal External
101 Principles of Management & Organizational Behaviour 50 50
102 Financial & Management Accounting 50 50
103 Managerial Economics 50 50
104 Statistical Methods & Research Methodology 50 50
105 Legal Aspects of Business 50 50
Total 500
First Year Semester II
Course
Code
Course Title Marks
Internal External
201 Marketing Management 50 50
202 International Business Management 50 50
203 Human Resource Management 50 50
204 Operations Management 50 50
205 Management Information Systems 50 50
Total 500
Second Year Semester III
Course
Code
Course Title Marks
Internal External
301 Business Policy & Strategic Management 50 50
302 Advanced Financial Management 50 50
303 Functional Elective I 50 50
304 Functional Elective II 50 50
305 Functional Elective - III 50 50
306 Individual Research Project 50 50
Total 600
Second Year Semester IV
Course
Code
Course Title Marks
Internal External
401 Management Control Systems 50 50
402 Business Environment & Managing for Excellence 50 50
403 Functional Elective IV 50 50
404 Functional Elective V 50 50
405 Functional Elective - VI 50 50
Total 500

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Functional Electives
Marketing (Group A)
Elective I (303-A) Product & Brand Management
Elective II (304-A) Marketing Research & Consumer Behaviour
Elective III (305-A) Sales & Distribution Management
Elective IV (403-A) International Marketing
Elective V (404-A) Services Marketing & Customer Relationship Management
Elective VI (405-A) Integrated Marketing Communication


Finance (Group B)
Elective I (303-B) Financial Services
Elective II (304-B) Legal & Procedural Aspects of Finance
Elective III (305-B) Financial Institutions & Markets
Elective IV (403-B) International Finance
Elective V (404-B) Security Analysis & Portfolio Management
Elective VI (405-B) Risk Management & Taxation Laws


Human Resources Management (Group C)
Elective I (303-C) HR Administration & Social Security Schemes
Elective II (304-C) Training, Development & Performance Management
Elective III (305-C) Industrial Relations
Elective IV (403-C) Labour Legislation
Elective V (404-C) Strategic Human Resources Management
Elective VI (405-C) Organizational Development


Operations Management (Group D)
Paper I (303 D) - Operations Planning & Control
Paper II (304 D) - Logistics & Supply Chain Management
Paper III (305 D) - Quality and Technology Management
Paper IV (403 D) - Advanced Project Management
Paper V (404 D) - Strategic Manufacturing & Operations Management
Paper VI (405 D) - World Class Manufacturing


Systems Management (Group E)
Paper I (303 E) - Computing Environment and Technology
Paper II (304 E) - Business Applications of IT
Paper III (305 E) - HRM & infrastructure management for IT
Paper IV (403 E) - Strategic IT management and Trends in Information Technology
Paper V (404 E) - Software Engineering
Paper VI (405 E) - Information Systems Audit & Control

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International Business Management (Group F)
Paper I (303 F) International Business Environment & Global Competitiveness
Paper II (304 F) International Marketing
Paper III (305 F) International Finance
Paper IV (403 F) International Regulatory Environment & Business Operations
Paper V (404 F) International Logistics & Supply Chain Management
Paper VI (405 F) International Diversity Management & Corporate Social Responsibility


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Semester IV

401 - MANAGEMENT CONTROL SYSTEMS

1. Characteristics of Management Control System Evolution of control systems in an
organization Relating system to organizational objectives - Strategic Planning,
Management Control and Operational Control Goal Congruence Cybernetic Paradigm
of Grissinger Functions of the Controller
2. Responsibility Centers Types of Responsibility Centers Expense Centers, Profit
Centers and Investment Centers Budgetary Control as a tool for Management Control
Systems - Engineered, Discretionary and Committed Costs Approaches to budgeting
w.r.t. Engineered and Discretionary costs Benchmarking and Total Cost Management
3. Transfer Pricing (Market based and Cost Based) Related numerical problems Return
on Investment, Economic Value Added, Capital Budgeting and ratio analysis as a tool for
management performance measurement
4. Management Control Systems in Service Sector vis--vis in Manufacturing Sector
5. Financial and non- financial performance measures w.r.t.Balanced Scorecard ( Rock
Waters Model)
6. Long Range Planning Converting corporate vision into a long-range plan input output
relationship.
7. Introduction to Audit Function as a control tool covering Financial Audit, Internal Audit,
Cost Audit - Management Audit Principles and Objectives
8. A Minimum Five cases I designing and implementation of control systems

Books Recommended
1. Management Control Systems, 10th Ed. Anthony and Govindrajan
2. Practical Auditing B.N.Tandon
3. Cost Accounting B.K.Bhar
4. Management Accounting Khan & Jain
5. Management Accounting Pandi Kumar
6. Financial Management Prasanna Chandra


402 : BUSINESS ENVIRONMENT & MANAGING FOR EXCELLENCE
Part I BUSINESS ENVIRONMENT
1. a) Internal and external environment of business.
b) Changing Business environment.
2. Background of economic reforms in India
3. Reforms in Agricultural sector
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4. Reforms in Industrial sector/ service sector
5. Reforms in Banking Sector
6. Reforms in Money & Capital Markets
7. Reforms in Industrial Trade
8. Budget and Reforms in Taxation.
9. Current Global Business Scenario
10. Indian Business in the context of Global Competitive Environment

Books Recommended
1. Business Environment : Ashwathapa
2. Global Competitveness Report : World Economic Forum
3. Indian Economy : Datta, Sundaram
4. Indian Economy : Mishra, Puri


Part II MANAGING FOR EXCELLENCE
1. Managing and Excellence Definations, approaches and real life implications
2. Importance of Excellence in Management Micro and Macro Level Reparations and
consequences
3. Frameworks of Management (Functional Framework, 7S framework, Hierarchical
Framework)
4. Business Ethics, values, CSR and Corporate Governance Emaphasis to be given on
the concepts, implementation and their impact on achieving excellence.
5. Role of top management/individual managers in achieving excellence.
6. Leveraging Quality Concepts for excellence Quality, TQM, Kaizen, 5S, Quality Circle,
Six Sigma, Lean and World class manufacturing

Books Recommended
1. Built to Last - Peters
2. In search of Excellence Peters
3. The Toyota Way
4. Kaizen Imai Masaki
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Elective Group A : Marketing
403 (A) : INTERNATIONAL MARKETING
1 Objectives of International Marketing Challenges and opportunities in International
Marketing Quality considerations in International Marketing Underlying forces of
International Marketing.
2. Global marketing environment Economic Environment, Socio-cultural Environment
Legal and Statutory Framework.
3. Global Marketing Information System and Research.
4. Planning for International Marketing- Market Analysis and Foreign Market Entry
Strategies.
5. MNE and lifecycle of its products- Basic Product strategies.
6. Documentation and procedural complexities- Registration with various agencies
Compulsory Quality Control- Processing Export Orders.
7. Limitations of Global Marketing.

Books Recommended
1. International Marketing-Cateora.
2. Managing International Marketing Varkey.
3. Creating Market across the Globe: Strategies for business excellence Korwar
4. Essence of International Marketing Stan Paliwoda.
5. International Marketing Vasudeva
6. Global Competitiveness - Ajitabh
7. Global Marketing Management-Warren J. Keegan.
8. International Marketing Management-Subhash Jain.


404 (A) : SERVICES MARKETING AND CUSTOMER RELATIONSHIP MANAGMENT
Part A : Services Marketing
1. Service Industry Growth in services sector, Nature of Services, Classification of services
Importance of Service Marketing.
2. Unique Characteristics of services: Intangibility, Inseparability, Heterogeneity, Perish
ability of services.
3. Designing the service enterprise: New service development, Service blueprinting,
Segmentation, Targeting and Positioning of Services
4. Pricing strategies in services: Factors involved in pricing a service product, Demand
variation and capacity constraints, measures to respond to changes in demand,
strategies to manage perish ability
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5. Integrated Service Marketing Communication: Advertising and sales promotion in
services, , Physical evidences in services- Importance of Physical evidences in services,
tangibilising through physical evidence
6. Distribution in Services- Strategies and challenges in distribution of services
7. Service Quality: Service Quality Models, Measuring service quality, Continuous quality
improvement, Service guarantee and Service Recovery
8. Employees and customers role in service delivery: Managing the service encounter,
Service encounter triad, Managing customer expectations and attitude, contact person
selection and training, monitoring and measuring customer satisfaction.

Books Recommended
1. Services Management- James A Fitzsimmons, Mona J Fitzsimmons
2. Service Marketing- M.K.Rampal, S.L. Gupta.
3. Essentials of Service Marketing- Douglas Hoffman, John E G Bateson
4. Services Management, C.Bhattacharjee
5. Essence of Services Marketing- Ardian payne.
6. Services Marketing-S.M.Jha.
7. Services Marketing,2nd Ed.-Zeithaml & Bitner
8. Services Marketing- Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee.
9. Services Marketing Helen Woodruffe.

Part B : Customer Relationship Management
1. CRM concept and Evolution
2. Need of CRM in Business
3. Benefits of CRM
4. Building Customer Relationship & Customer Value
5. Strategic CRM
6. CRM in B2C Marketing
7. CRM in B2B Marketing
8. Data Warehousing and Data Mining
9. Sales force Automation
10. Introduction to Various CRM Softwares
11. Implementation of CRM
12. Implementation Options
13. Operational Issues in Implementation

Books Recommended
1. Customer Relationship Management-Jagdish Seth, Parvatiyar, Shainesh.
2. CRM Strategic Perspective G. Shainesh & Jagdish Sheth
3. CRM v. Kumar & Werener J. Reinartz
4. Handbook of Relationship Marketing- Jagdish.Sheth,Atul Parvatiyar
5. Leading Through Relationship Marketing - Richard Batterley
6. Relationship Marketing - S.Shajahan
7. Customer relationship Management - Sheth, Parvatiyar, Shainesh

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405 (A) : INTEGRATED MARKETING COMMUNICATION
1. IMC; The concept and the process, The value of IMC plans.
2. Advertising; Definition, Objectives, Functions of Advertising, Advertising in Marketing
Mix, Decisions in Advertising.
3. Advertising Creativity : Planning creative process, Creative strategy implementation.
4. Advertising Media; Media strategy and media planning, Media factors, Media mix,
Media evaluation.
5. Evaluation of Advertising: Evaluating Advertising Effectiveness through Pretests,
Posttest, Recognition Test, Recall Test.
6. Sales promotion; Definition, Objectives of Sales Promotion, Channels of Sales Promotion,
Different types of promotion, Relationship between sales promotion and advertising.
7. Public Relations; PR department and its functions, Tools and techniques, Public Relations
and sponsorship programs.
8. Cases & Caselets of IMC

Books Recommended
1. Integrated Advertising, Promotions and Marketing Communication by Clow & Baack
2. Promotions and Integrated Marketing Communications by Richard Semantic
3. Advertising and Promotions by Belch and Belch, TM GH, 2001
4. Otto Kllipners Advertising procedure The Prentice Hall
5. Advertising, sales and promotion mgt Himalayan publishing house
6. Advertising frank Jerkins Prentice Hall
7. Advertising and Promotion An Integrated Marketing communications Perspective _ Tate McGraw Hill.
8. Contemporary advertising - William Fares Irwin / McGraw hill series.
9. Advertising Management Rajiv Batra, John G Myers, David Aaker
10. Ogilvy on advertising David Ogilvy
11. Advertising management; David Oglivy
12. Advertising Management; Manendra Mohan
13. Advertising Principles & Practices; Willium Wells, John Burnett, Sandra Moriarty


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Elective Group B : Finance
403 (B) : INTERNATIONAL FINANCE
6. International Trade Dynamics of Export Growth Integration of Global Markets
Trade Blocks International Financial Institutions Development Banks International
Liquidity and Special Drawing Rights- International debt crisis- origin , history and status
with reference to brazil, Mexico, Argentina, south east Asia- oil crisis.
7. Forex Markets Operations in Foreign Exchange Markets Mechanism of Spot and
Forward Exchange contracts Exchange Trading, and position international money-
Capital and Forex Markets with reference to new York, London, Hong Kong, Singapore,
Euro land - Theories of Exchange Rate Purchasing power Parity, Interest Rate Parity,
Demand & Supply and Elasticity in Foreign Exchange Rate determination Balance of
Payment historical perspective on interest rates Gold Standard -inter war instability
bretten woods International Monetary System - Fixed Vs. Fluctuating Exchange Rates
The rise of Euro currencies the rise of private world money
8. Exchange Control Regulations & FEMA Export Credit Guarantee Corporation EXIM
Bank Foreign Exchange Dealers Association of India Convertibility uniform customs
and practices for documentary credit- uniform rules for collection-uniform rules for
reimbursement.
9. Export Import Financing Mechanism Buyers Credit Suppliers Credit Financing in
foreign currency for exports and rupee finance
10. Financial Management of the Multinational Firm Foreign Direct Investment Cost of
Capital and Capital Structure of a Multinational Firm ADRs, GDRs, ECBs Syndication -
Multinational Capital Budgeting Multinational Cash Management Country Risk
Analysis International Taxation Double Taxation Avoidance Agreements
Books Recommended
7. Essence of International Money Adrian Buckley
8. International Finance A.V.Rajwade
9. International Finance P.G.Apte
10. International Finance Shapiro
11. Exchange Control Regulations Nabhi
12. MAFA S. D. Bala & Pattabhai Ram.

404 (B) : SECURITY ANALYSIS & PORTFOLIO MANAGEMENT
1. introduction and Investment scenario
2. Risk and Return Alpha & beta
3. Stock Market in India
4. Security Market Indicators
5. Fundamental Analysis , Technical analysis
6. Efficient market hypothesis
7. impact of changes accounting policies
8. Equity stock valuation models
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9. Bond valuation
10. Portfolio analysis and portfolio selection
11. Managed portfolios and performance measurements
12. Derivatives-Futures and Options Market
13. Trading and investments in commodity markets
Books Recommended
1. Portfolio Management Kevin
2. Portfolio Management Barua
3. Stock Exchanges and Investments Raghunathan
4. Security Analysis and Portfolio Management S. Bhat
5. Security analysis and Portfolio Management Punithavathy Pandian
6. Security Analysis and Portfolio Management Fisher and Jordon.

405 (B) : RISK MANAGEMENT AND TAXATION LAWS
Part A : Risk Management
1. Introduction to Risk Management Identifying Types of Risks Management of
Translation, Transaction and Economic Exposure - Quantifying Risk and Hedging
Techniques Internal and External Techniques viz. Netting, Matching, Leading and
Lagging, Price Variation, Short Term Borrowing, Pricing in Foreign Currency, Assets
Liability Management
2. Instruments of External Techniques for Risk Management viz. Forwards, Futures, Swaps,
Options, Forward Rate Agreement, Caps, Collars, Floors and their applications Pricing
techniques, operational aspects
3. Financial Reengineering innovative international financial products viz. Swap options
and other derivatives- deriving new instruments for hedging.
4. Insurance as an instrument of risk cover- marine, life, accident, process, loss of profit-
export credit Guarantee Corporation.

Books Recommended
1. Options & Futures Hull
2. International Finance A. V. Rajwade
3. International Finance P. G. Apte
4. International Finance Shapiro
5. Principles of Insurance : Holioke
6. Insurance Law manual : Taxman
7. Principles of Insurance : Mishra

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Part B : Taxation Laws
Direct Taxes
1. Income Tax Act 1961, - Definitions Assessee, Person, Agricultural Income, Income,
casual income-previous year, Assessment year, Residential Status Incomes exempt
from Tax.
2. Computation of Various heads of income Income from salaries- Income from House
Property- Capital Gains important calculations under income from business and
profession-long term and short term capital gains-Income from other sources
deductions from each head of income, -
3. Returns of Income Compulsory filing of returns based upon economic criteria - forms
of returns- assessment Types of assessments- Deduction of Tax at source- Tax
deduction certificates.
4. Taxation of Companies-, Minimum Alternate Tax,
Indirect Taxes
1. Central Excise Nature and Contemporary Legislation for the same- Liability for the
central excise Definitions Goods, Manufacture, , Manufacturer-Excisable goods, Job
Workers Classification Determination of Tariff Headings Valuation of Goods
Transaction Value Administrative Structure of Excise Departments Various
Procedures registration -Self Removable under Invoice, Manner and Payment of Duty
Interest, Penalty, Confiscation , Seizure, duty Payment under protest, Refunds, CENVAT
Credit-Concessions for SSI Units. Introduction to service tax.
1. Maharashtra Value Added Tax (VAT)2005: Definition Agriculture, business, capital
assets, dealer, non resident dealer, goods, place of business, purchase price, sale price,
resale, turnover of purchases and turnover of sales. Levy and incidence of tax,
registration, set off and refunds
2. Customs duty- nature and contemporary legislation- taxable event for import and
export of goods- types and rates of duties- valuation of goods- procedures of import and
export, manual and electronic documentation, baggage ,courier, duty drawback
exemptions, remission refund of duty.
3. Central Sales Tax Definitions goods- dealer, business, inter-state sale, sale inside the
state- sale during the course, import and export- penultimate sale, registration, returns
liability of CST.
Notes:
a) Assessment Year applicable for the paper will be the Assessment Year pertaining to
the academic year. E.g. for the academic year 2009-2010 applicable assessment year
will be 2009-2010.

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b) Problems will be asked on the following areas -
i. Simple Problems on computation of Income from Salaries with deduction there
from.
ii. Simple Problems on computation of income from business and profession
Books Recommended
1. Direct Taxes Law & Practice Vinod Singhania
2. Bare Acts & Rule of the relevant taxes.
3. Direct taxes by Girish Ahuja & Dr. Ravi Gupta.
4. Direct Taxes T. N. Manoharan
5. Indirect Taxes Law & Practice V S Datey
6. Bare Acts and Rules of relevant taxes
7. Indirect Taxes Dr. Sanjeev Kumar
8. Indirect Taxes Yogendra Bangar & Vandana bangar
9. Indirect Taxes Snowwhite Publications

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Elective Group C : Human Resource Management

403 (C) : LABOUR LEGISLATION
1. The Factory Act
2. The Contract Labour Act
3. The Payment of Wages Act
4. The Payment of Bonus act
5. The Minimum Wages Act
6. Bombay Shops and Establishment Act

Note Relevant sections/Provisions to be studied from above acts, given in separate
hand out

404 (C) : STRATEGIC HUMAN RESOURCES MANAGEMENT
1. Introduction - Defining Strategy, Types of Strategies, Defining Strategic HRM and reasons
for its evolution, Linking Business Strategies and HR strategies
2. Strategizing the HR Processes - Recruitment and Selection current techniques, Training
Evolving techniques for creating a Learning Organization, Compensation Management
Current Trends
3. 3. Manifestations of HR Strategies - Outsourcing, HA in OD initiatives, Managing
Human side of Mergers and Acquisition Domestic and International, Retention
Strategies, Knowledge Management
4. Developing HR as a Value Addition Function
5. HR as a Profit center
6. Business Strategies and its Impact on HR Strategies

Books Recommended
1. Human Resource Management, 8
th
ED. Gary Dessier
2. Strategic Management Gregory Dess and Allex Miller





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405 (C): ORGANIZATIONAL DEVELOPMENT

Introduction to Organizational Development (OD) - Defining OD, Important, characteristics
of OD, Values, Beliefs and Assumptions underlying the field of OD
Foundations of Organizational Development - Models of Change Management, Systems
theory, Parallel Learning Structure, Action Research
Process of Organizational Development
Diagnosis - Why diagnosis Importance of correct diagnosis in success of OD, SIX BOX
MODEL, 7 S Frameworks, and Organizational Iceberg Model; Force Field Analysis
OD Interventions - Introducing the term interventions, Types of Interventions Team,
Third party, Structural and Comprehensive
Team Interventions - What are Teams and Effective Teams? - Stages of Team Development -
Gestalt Approach - Role of Analysis Technique - Interdependency Exercise - Role Negotiation
- Appreciations and Concerns Exercise Visioning - Responsibility Charting - Appreciative
Inquiry
Structural Interventions - Scio-Technical systems as an intervention - Work Redesign -
Quality of Work Life TQM - Reengineering
Comprehensive Interventions - Grid OD - Confrontation Meeting
OD Consultant - Choosing the OD Consultant - Role of the OD Consultant - Competencies of
the OD Consultant - Ethical issues in OD consulting - Organizational Power and Politics and
its impact on OD

Books Recommended
1. Organization development French & Bell
2. Changing Organizations warren Bennis
3. Organizational Development, 6
th
ED. Vendell L. French


46

Elective Group D : Operations Management

403 (D) : ADVANCED PROJECT MANAGEMENT
1. Project Management Concepts - concept and characteristics of a project, need and
significance of project management, organizational structure, the roles and
responsibilities of the project manager, project team, management, and
stakeholders, project life cycle, types of project
2. Project Conception - Concept, significance of project concept in competitive
business environment, characteristics, project process from conception to approval,
project life cycle,
3. Project Planning - Statement of Work, Work Breakdown Structure, Schedule, Project
planning and scheduling techniques: CPM/PERT and PDM, GERT -application,
limitations; Line Of Balance methodology and application in projects; scheduling
multiple projects
4. Critical Chain Scheduling - Concept of critical chain scheduling: critical chain
scheduling method; application of Critical chain scheduling.
5. Project Quality Management - Concept of project quality, responsibility for quality in
projects, quality management at different stages of project, tools and techniques,
TPI, TQM in projects
6. Project performance Measurement and Control - Performance measurement
methods to monitor, evaluate, and control planned cost and schedule performance,
Earned value Management: concept and application
7. Risk Management - Meaning of risk, types of risks, assessment of risk, managing risks
in projects
8. Project Closure/ Termination - Meaning of closure/ termination, closure/
termination steps, final closure.
9. IT in Projects - Overview of types of software for projects, major features of soft
wares like MS Project/PRIMAVERA
10. International Projects - Issues in managing international projects , Selection and
training of employees, cross cultural considerations

Books Recommended
1. A Guide to the Project Management Body of Knowledge, (PMBOK Guides) by Project
Management Institute Third Edition (2004)
2. Clifford F Gray, Erik W Larson , Project Management-The Managerial Process Tata Mcgraw-Hill
Publishing Co Ltd
3. Jack Meredith, Samuel J. Mantel Jr. Project Management- A Managerial Approach John Wiley
and Sons
4. John M Nicholas Project Management For Business And Technology: Principles and Practice,
Prentice Hall Of India Pvt Ltd
5. James P Lewis Project Planning ,Scheduling And Control Tata Mcgraw-Hill Publishing Co Ltd
6. Parviz F. Rad and Ginger Levin , Metrics for Project Management: Formalized Approaches,
Management Concepts (September 1, 2005)
7. Quentin W. Fleming and Joel M. Koppelman, Earned Value Project Management Project
Management Institute; 3rd edition (February 2006)
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404 (D) : STRATEGIC MANUFACTURING AND OPERATIONS MANAGEMENT
1. Introduction to strategic manufacturing : relation to corporate strategy, business
strategy analytical techniques Porters 5 forces model for competition,
Mackinseys 7 s framework, Force analysis, Gap analysis, SWOT analysis etc. as
applicable to manufacturing New economy (knowledge economy)
2. Role of manufacturing in formulating strategy : Strategic issues in manufacturing,
core competency, capability of organization importance of value addition
structure - infrastructure size of manufacturing facilities
3. Framework for Developing Manufacturing Strategy : Methodology linking
manufacturing to markets strategic integration why products sell in the markets
order winners and qualifiers
4. Generic strategies : Process choice business implications of process choice
progression and regression manufacturing methods trade offs
5. Focused Manufacturing lean manufacturing downsizing decision criteria mass
production and mass customization assembly line management
6. Supply Chain Networks - make or buy decisions JIT production value chain
concept
7. Infrastructure and Organizational Development- -controlling operations
performance indicators PQCDSM
8. Investment Decisions: Linking investment to product life cycle traditional
accounting and financial perspectives for operational strategy. Periodic review of
manufacturing strategy to survive in dynamic markets R&D, innovation, using
technology

Books Recommended
1. Operations Strategy -- David Walters Palgvave Mcmillan
2. Operations Management for Competitive Advantage Chase
3. Competitive Manufacturing Management Nicholas
4. Manufacturing Strategy - Terry Hill
5. Strategic Operations Management - Steeve Brown,Richard Lamming,John
Bessant,Peter Jones (Butterworth Heinemann)
6. Competitive strategy M.E Porter.
7. Operations Management Terry Hill.
8. Production and Operations Management Upendra Kacharu
9. JIT in manufacturing M.G.Koregaonkar (Mac Millan)
10. Managing Technology & Innovation for Competitive Advantage - Narayanan




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405 (D) : WORLD CLASS MANUFACTURING
1. Historical perspective: World class Excellent organizations American and Japanese
Companies Deming Awards , Malcom Baldrige National Quality Award Globalization
Global Companies Models for manufacturing excellence Business Excellence.
2. Benchmarks, Bottlenecks and Best Practices: Concepts of benchmarking, bottleneck and
best practices, Best performers Gaining competitive edge through world class
manufacturing Value added manufacturing eliminating waste Toyota Production
System example.
3. System & tools for world class manufacturing: Improving Product & Process Design
Lean Production SQC , FMS,Rapid Prototyping , Poka Yoke , 5-S ,3 M, use of IT ,JIT, Product
Mix , Optimizing , Procurement & stores practices , Total Productive maintenance , Visual
Control.
4. Human Resource Management in WCM: Adding value to the organization
Organizational learning techniques of removing Root cause of problems People as
problem solvers New organizational structures . Associates Facilitators Teamsmanship
Motivation and reward in the age of continuous improvement.
5. Typical characteristics of WCM companies: Performance indicators (PQCDSM) what is
world class Performance Six Sigma philosophy
6. Indian Scenario: Leading Indian companies towards world class manufacturing Task
Ahead.
Books Recommended
1. World Class Manufacturing - Strategic Perspective - B.S. Sahay ,KBC Saxena, Ashish Kumar (Mac Millan)
2. Making Common Sense Common Practice Models for manufacturing excellence Ron Moore (Butter
worth Heinmann)
3. The Toyota Way - Jeffrey K.Liker (Tata Macgraw Hill )
4. Operations Management for Competitive Advantage Chase
5. Making Common Sense Common Practice Moore
6. Managing Technology & Innovation for Competitive Advantage Narayanan
7. Just In Time Manufacturing M.G.Korgaonkar
8. Machine That Changed The World Womack


49

Elective Group E : Systems Management
403 (E) : Strategic IT Management and Trends in Information Technology
Part A : Strategic IT Management
1. Historical context of Information Technology in Organizations
2. Strategic Information Systems as Conventional Information Systems Used in
Innovative Ways - Supporting Organizational Strategy via IT - Evolution of IT strategy,
Stages of IT maturity- An Overview of IT Strategy Formulation
3. Strategic Information Systems Frameworks - IT Strategy Planning and
Implementation
4. Business value of information technology -The Impact of Strategic Information
Systems on Industries, Firms, and Strategies -Information technology as competitive
advantage
5. The Impact of Strategic Information Systems on the Internal Structure and Processes
of Organization-Structural Effects of IT on Organizations
6. The impact of Information Technology on Strategic Alliances- Electronic business, use
of Intranets and Internet in business -IT Operations and Management Consulting /
Outsourcing
7. Global Strategic Information Systems
8. Sustainability of Information Technology-Based Competitive Advantage
9. Strategic Information Systems Risks
10. Organizational Requirements for Introducing Strategic Information Systems
11. Identifying Strategic Information Systems Opportunities
12. New Technologies for Strategic Information Systems
13. At least 5 cases on strategic Information technology management should be covered

Books Recommended

1. Luftman, Jerry. Managing the Information Technology Resource: Leadership in the Information
Age. Prentice Hall, 2004.
2. Managing innovation joe till, john bessant, keith pavitt wiley
3. Information technology turban-rainer-potter wiley
4. The management of technology and innovation a strategic approach white/bruton Thomson
south-western
5. Hunter or hunted rochilin Thomson
6. Strategic Information Systems - Competition through information technologies - Neumann, Seev.
1994.. Macmillan College Publishing Company, New York.
7. Strategic transformation and information technology: Paradigms for performing while
transforming- Parker, M.M. 1996..- Prentice-Hall, NJ.

Part B : Trends in Information Technology

In this part, the current trends in information technology will be taught and discussed by the
experts on the technologies which are current at that point of time
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404 (E) : Software Engineering
1. Systems Concept, Integrated Systems, Sub-systems, Modules
2. Software and its evolving role, changing nature of software
3. Role of different types of people involved in System Development
4. Processes and Process models
a. Framework, patterns, assessment, technology
b. CMMI
c. Prescriptive
d. Waterfall
e. Incremental
f. Evolutionary
g. Component based
h. Unified process
i. Agile process models
5. Software Engineering in practice
a. Communication
b. Planning
c. Modeling
i. Analysis modeling
ii. Design modeling
d. Construction
i. Coding and concepts
ii. Testing
e. deployment
6. Systems Engineering
a. Computer based systems
b. System modeling
i. UML
c. System simulation
d. Business process engineering
e. Product engineering
7. Structured Analysis and Design Method and Software Engineering Techniques, Tools
and Methodologies in Systems Development
8. Application Systems Modeling
a. Data Modeling
b. Process Modeling
c. Concept of Object Oriented Modeling
d. Temporal Modeling
e. Component based modeling
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9. System Documentation Techniques
10. Users Interface Analysis and Design
11. Testing strategies and tactics
12. Introduction to Computer Aided Software Engineering (CASE)
a. Centralized data Dictionaries
b. Diagrammers
c. Database Designer
d. Code Generator in CASE Tools
e. Tools for Static and Dynamic Analysis of programs and Impact Analysis for
introducing changes
f. The concept of Reverse Engineering
13. Reengineering

Books Recommended
1. Analysis and Design of Information System 2nd Ed.- Senn
2. Software Engineering Practitioners Approach - Roger Pressman
3. Introduction to Systems Analysis and Design - Hawrys zkiwycz - Hawryszkiwycz
4. Systems Analysis and Design - Elies Awad
5. Introducing Systems Analysis and Design - Lee
6. Systems Analysis and Design - Perry Edwards
7. Software Engineering Concepts - Fairley
8. Software Engineering Shari Lawrence Pfleeger


405 (E) : INFORMATION SYSTEMS AUDIT AND CONTROL

1. Introduction
a. Overview of the information systems and auditing
i. Need for control and audit
ii. Effect of computers on internal control
iii. Effect of computers on auditing
iv. Foundations of IS auditing
b. conducting and information system audit
i. nature of controls
ii. complexities
iii. risks
iv. types of audit procedures
2. Management Control Framework
a. Top management
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b. Systems development management
c. Programming management
d. Data resource management
e. Security management controls
f. Operations management
g. Quality assurance management
3. Application Control Framework
a. Boundry
b. Input
c. Communication
d. Processing
e. Database
f. output
4. Evidence Collection
a. Audit software
b. Code review, test data, code comparison
c. Concurrent auditing techniques
d. Fact finding and control flowcharts
e. Performance measurement tools
5. Evidence Evaluation
a. Evaluating asset safeguarding and data integrity
b. Evaluating system effectiveness and efficiency
6. Information Systems audit management
a. Managing the IS audit Functions
7. IS strategies and tactics, plans committees, policies
8. IT crimes and issues
9. professionalism, US and British Standards, E-commerce and legal framework

Books Recommended
1. Information System Control and Audit Ron Weber Pearson
2. CISA review manual





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Elective Group E : International Business Management

403 (F) : INTERNATIONAL LOGISTICS AND SUPPLY CHAIN MANAGEMENT

INTRODUCTION - International Logistics and Supply chain management: meaning and
objectives, importance in global economy , Characteristics of global supply chains,:
Supply chain relationship to business performance, -Key tasks of logistics and supply
chain managers, Role of Government in controlling international trade and its impact on
Logistics and supply chain

SUPPLY CHAIN STRATEGY - Supply chain as a competitive advantage, Global Supply
chain strategy, Structuring supply chain capabilities, Business matching supply chain
design with business strategy

TRANSPORTATION - Strategic importance of transport in global logistics, logistical
objectives of transport, International Ocean Transportation, International Air
Transportation, and International Land Transportation: types, characteristics and salient
features, intermodal transportation in international operations, factors influencing
mode and carrier selection decision,

OUTSOURCING AND LOGISTICS SERVICE PROVIDERS - Intermediaries and Alliances in
Global Logistics, Meaning of 3 PL and 4 PL service providers, role in Global logistics,
types of services, considerations for hiring 3PL and 4 PL service providers. Concept and
need of outsourcing, determinants for outsourcing decisions, role of outsourcing in
global supply chain management

CUSTOMER SERVICE - The marketing and logistics interface, customer service and
customer retention, Service driven logistics systems, customer service priorities and
standards, customer service strategy

PLANNING GLOBAL SUPPLY CHAIN - Planning the global supply chain, Network design
for global supply chain management, Risk management in the global context,
Measuring logistics cost and performance. Benchmarking the supply chain, Performance
measurement and evaluation in global supply chains.

GLOBAL TRADE ENVIRONMENT- Global trade environment: various trade blocks/FTZ
and their impact on supply chain management, Customs and Regulations, Trade
Documentation, International Contracts, Terms of Trade, Term of Payment,
International Currency, INCO terms, Logistical packaging ,containerization.

NETWORK DESIGN - Decisions in Network design-strategic importance, location of plant,
warehouse, facilities; capacity and number of warehouses: Factors influencing network
design decisions.

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INVENTORY FLOW AND MODELING - Approaches to Inventory Management in Global
Supply Chain Management;; Distribution Resource Planning; Symptoms of poor
Inventory Management, Modeling in Supply chain: inventory models, safety stock
determination for service level, and lead time; forecasting models, routing problem

COORDINATION IN SUPPLY CHAIN - Importance of Coordination in Supply Chain,
Bullwhip Effect, Effect of lack of Coordination on performance, Obstacles to
Coordination, Strategies to achieve coordination, Building Strategic Partnership and
Trust In Supply Chain.

INFORMATION TECHNLOGY IN SUPPLY CHAIN - Role and Importance of IT in Supply
Chain Management, IT solutions for Supply Chain Management, Supply Chain
Information Technology in Practice

PERFORMANCE MEASUREMENT AND TRENDS - Dimensions of Performance Metrics,
Approaches/tools for Performance Measurement, Measuring logistics cost and
performance. Benchmarking the supply chain, Performance measurement and
evaluation in global supply chains, Impediments to improve Performance, Trends in
International supply chain management

Books Recommended
1. Douglas Long International Logistics: Global Supply Chain Management Springer-Verlag New York,
LLC;2004
2. Philippe-Pierre Dornier, Panos Kouvelis, Michel Fender Global Operations and Logistics: Text and
Cases Wiley, John & Sons, Incorporated 1998
3. Alan Branch Global Supply Chain Management in International Logistics Routledge 2007 (tobe
published)
4. Kent N. Gourdin Global Logistics Management: A Competitive Advantage for the New Millennium
Blackwell Publishing 2006
5. Sridhar R. Tayur (Editor), Michael J. Magazine (Editor), RAM Ganeshan (Editor) Quantitative Models
for Supply Chain Management Kluwer Academic Publishers 1998
6. Upendra Kacharu, Logistics and Supply Chain Management, Excel Books, 2007


404 (F) : INTERNATIONAL DIVERSITY MANAGEMENT AND CORPORATE SOCIAL RESPONSIBILITY
Part I : International Diversity Management

Broad concept and definition of diversity
Historical perspective of diversity management in changing demography in
Explanation of the dimension of race , ethnicity , gender , caste, sexual orientation , social
economic status , age, physical abilities, religious beliefs, political ideologies
Formulations of international equal opportunity and non discrimination policies
Understanding cultures, influence of behavior
Limitations of Affirmative action welcoming ex-party evaluation and other legal policies
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Recruitment, development and retention strategies in diverse organizations and workplaces
Diversity management training programs for all employees and continuous monitoring of
results, Diversity audit.
Organization culture.


Part II : Corporate Social Responsibility
Fundamental principles of ethics
Ethics in international business
Normative and relative ethics , concept and choice.
Legal compliances
Home and host countrys regulations and compulsions of international agencies
Corporate governance beyond legal compliance
Human dignity
Meeting stake holders, exploitations and , competitiveness and fair trade practices
Employee wellness. Internationally Importance of integrity avoidance of corrupt practices
Importance of doing business on merit.
Wider concept of social responsibility
Balance between profit and moral obligations. Ethics and human rights Balanced global
environment , judicious use of natural resources
Maintenance of ecological balance
Sustainable development
Cost benefit analysis of internal corporate social responsibility and good corporate activities
Case Analysis of failure of fortune 500 corporates and top auditing firms
Role of international trade and business organizations
Concept of ombudsman

Book Recommended
1. Perspectives in Business Ethics, Hartman, Chatterjee


405 (F) : INTERNATIONAL REGULATORY ENVIRONMENT AND BUSINESS OPERATIONS
Part I : International Regulatory Environment
1. ITO WTO GATT
2. What is WTO
3. International Regulatory Organisation
4. Ministerial Conferences
5. WTO and other organizations
6. Agreement on goods / services, intellectual properties.
7. Regional trade agreements and WTO, ILO
8. International arbitration UNICITRA
9. FTA / Taxation / CEC
10. Transfer pricing and WTO
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Part II : International Business Operations

1. Internationalization of Operations - International Operations Management, -MFG:
Make or Buy, Outsourcing
2. Location - Layout and work flow
3. Production - Company Factors, Product factors, Strategic role of foreign factories
4. Production - Quality, Productivity, The Toyota way, Beyond Toyota
5. Labour Laws - Factory act/ Labour, HR Practice
6. Variations in Operating Practices, - Benchmarking International Operations
7. International Operations-Critical Issues - International Operations Planning,
International Facilities Location, - International Sourcing & Logistics
8. Internationalization of Technology - International Technology Transfer,
Management of Global Products
9. Interfaces with other Functions - Interface with Marketing, Interface with R & D,
Interface with Communications
10. Joint Ventures, strategic alliances (Partnership and relationship management)


Books Recommended

1. Schniederjans, M.J. Operations Management in a Global Context
2. Production and Operations Management, 2/e , K Bedi, OUP
3. Flaherty, M.T. Global Operations Management
4. Dornier, P-P. et al. Global Operations and Logistics
5. Bartlett, C. A. & Ghoshal, S. Transnational Management
6. Globalization and Business - Daniels, Radebaugh and Sullivan
7. International Economics- Marrewijk OUP