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De La Salle University- Dasmarinas
College of Business Administration
Major in Marketing and Advertising

Elijah Bugayong
Janica Paulene Camana
Guada Margarette Bacus
Maria Klaudine Datinggaling
Abigail Claveria


Business Proposal
Submitted to:
Mr. Robby Angeles
Business Correpondence




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I. Executive summary

BUSINESS CONCEPT
The Philippines is a country that ranks amongst the top three highest
consumers of gin, rum and brandy all over the world. But wine consumption in the
Philippines does not even crack the top 100 countries despite our 90 million
population. And admittedly, wine is still very much at its infancy stage locally.
This gives the business an opportunity to penetrate the market and start anew.
The business will attend the customers needs, especially the Filipinos by producing
quality wine tablets and services and good distribution capabilities. The unique
characteristic of the product will be the key factor for the success of the business and
the country in its market share of wine.

KEY SUCCESS FACTORS
The success of the business will be primarily be the product of its unique
proposition, quality service, a closer attention to its price competitiveness and
location. The factor that defines the business will be its product wine tablets as
what was aforementioned. This will be attained by producing quality end-results
of its product and customer service.




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FINANCIAL
G2 Corporation
Manufacturing Cost
Direct Materials
Raw Materials (15,000 Tablets) 242,250
Bottles/ packaging 42,750
Direct Labor 180,000
Factory Overhead 210,000
Selling Cost
Store Rent (10,000x12) 120,000
Salaries (5,000x12) 60,000
Utilities 90,000
Miscellaneous 30,000
Advertising/Promotions 525,000

1,500,000.00 php

Projected Sales/ Income

150 php / tablet x 15,000 = 2,250,000.00

Total Revenue 2,250,000.00
Total Cost 1,500,000.00

Profit 750,000.00




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Situation analysis
A. Vision & Mission Statement
G2 Corporation is a company in the wine industry that aims to be the leading
innovator by continuously developing new products and doing activities that can stimulate
the business. The company will keep its productivity and customer service at its obtainable
levels by maintaining a quality relationship with its retailers and suppliers.
B. Company Background
Name: G2 Corporation
Type of business/industry: Wine Industry
Estimated Capital: 1.5 million
Address: 3
rd
floor, SM Dasmarinas,
Dasmarinas, Cavite, Philippines
C. Competitive Analysis
c.1.) Industry Overview
There are over 70 wine importers registered nowadays, selling over 300
different brands, with over 5,000 different wines coming from 17 different wine
producing countries. The country's per capita wine consumption is still just below a
tablespoon (only 7.3ml) as compared to Luxembourg, the worlds highest wine per
capita consumption of over 61 liters. However, wine appreciation and consumption
have shown tremendous growth over the last decade.



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c.2.) Primary Competitors
Since Wiblet is a product innovation in the wine industry there is no direct
competitor. However, indirect competitors who already build their name in the
industry might be considered as indirect or secondary competitors.
CARLO ROSSI
Carlo Rossi introduced good, honest wines for real people in 1962. Since then, we have been
offering good, honest wines that are easy to enjoy. We offer 13 varietals and blends that come in
the iconic jug, most wines are available in 1.5L, 3.0L and 4.0L, as well as a 5.0L box making
them perfect for a small gathering or a large occasion.
NOVELLINO
Launched in 1999 to fill the need of the growing local market of wine drinkers, Novellino offers
a line of good value red and white wines tailored to the taste preference of Filipinos and Asians
in general.Great wines start with high-quality grapes.
Novellino wines are produced with the Asian lifestyle and taste preference in mind. The sweet
bubbly
character of our wines is a reflection of the festive colorful mood of Asian gatherings and
festivities and
gives it the user-friendly taste profile that Asians enjoy in every occasion.




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PRODUCTS:
Classico
Soft and subtle. These lightly fermented wines are the all-time favorite for all occasions.
* 4.5% alcohol content by volume
- Rosso Classico (red)
- Bianco Classico (white)
Vivace
Rich and lively. These bubbly wines are perfect for parties and festive celebration.
* 7.5% alcohol content by volume.
- Rosso Vivace
- Bianco Vivace

Penfolds Grange - 2001, 2002 and 2003 vintages
Penfolds Grange displays fully-ripe, intensely-flavoured and textured Shiraz grapes in
combination with new American oak. The result is a unique Australian style that is now
recognised as the most consistent of the world's great wines. The Grange style is the original and
most powerful expression of Penfolds' multi-vineyard, multi-district blending philosophy.
Price: P25,300
Origin: Australia Type: Red Vintage: 2001, 2002, 2003 and 2004
Maker: Penfolds


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Rosemount Estate Balmoral Syrah, Mclaren Vale
This wine is the produce of 50-100 year old McLaren Vale vines. On the nose, behind plum fruit,
notes of spice and pepper are followed by cassis and licorice. The palate is rich with plum, cassis
and spice. The divine fruit is balanced by natural acidity in this well-rounded wine.
Price: P4,350
Classification: Syrah
Origin: Australia Type: Red Vintage: 2000
Maker: Rosemount Estate
Chateau Villemaurine, Grand Cru Classe, St Emilion
P3,750
Is a superb deed garnet red with an outstanding, elegant, rich, concentrated nose. This bouquet
combines fruity aromas and a touch of wood, with hints of ligorice, pepper, beeswax and dark
chocolate.
Vintage: 2001
Bottom of Form
Origin: France Type: Red


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Torres Mas La Plana - Cabernet Sauvignon P3,450
Intense aroma showing all the classic characteristics of the native land of Mas La Plana, together
with notes of truffle, toast and wild red berry conserve. Great body and breadth on the palate,
with juicy tannins that become balanced and elegant.
Classification: Cabernet Sauvignon
Origin: Spain Type: Red
Torres Fransola
P1,725
Complex aroma of exotic fruit (passion fruit and green fig), delicately ennobled by fine notes of
toast and vanilla (from the ageing in new French oak). Good balance in the mouth thanks to the
wine's acidity, with floral notes that pleasantly linger mid-palate.
Classification: Sauvignon Blanc
Origin: Spain Type: White
Rosemount Estate Shiraz Cabernet
P736
A multi-region blend from across South East Australia. The Cabernet brings black cherry, cassis
and spice complexity. The Shiraz brings plum fruit, mixed in with cracked pepper in the mid-
palate. The concentrated blackberry and spice make for a rewarding, long-lasting finish.


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Classification: Shiraz - Cabernet Vintage: 2006
Origin: Australia Type: Red
c.3.) SWOT Analysis
Strength
A new, innovative product and service
Location of the business
Product pricing
Weaknesses
Too narrow a product line
Insufficient financing capabilities
Lack of management depth
Opportunities
Add to product line
A new international market
Joint ventures or strategic alliances.
Threats
Entry of new competitors
Changing buyer preferences/tastes
Major competitors advantage over distribution channels




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D. Market Analysis
d.1.) Market Segment
Psychographic Lifestyle
The market segment chosen were those who have a high sensitivity to their
lifestyle. Consumers of wine perceive a wine as their self-expression and
achievement. Thus, the marketers chose this group who involves wine in their mode
of living and operations on daily basis.
d.2.) Target Market
The companys target market is the ages of 18 and above, especially party
goers and the elites. The profile is also consists of adults who are educated, successful
professionals, with high disposable income and who are regular consumers of
alcoholic beverages.

Target consumers of wine comprise of 12-15 percent of the population,
mostly the upper and middle income classes from Dasmarinas, Cavite. The major
deterrent to higher wine consumption is the price. The cheapest gin or rum can cost
only P50 for a 700ml, while the most affordable, though not most palatable wine
starts at P130/bottle. However, our products classic taste and form will be its
differentiation over other wines.





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d.3.) Market Positioning
The companys market positioning is according to usage occasions. The
product will be consumed by mostly adults at any time they prefer. The slogan of
Wiblet is wine for all season.

d.4.) Customer Characteristics
The customer characteristics of the company are based on social factor.
The characteristic of the customers of the wine tablet is social. Confidence, social
awareness and favourable indulgence in something new are the factors that are
commonly shown by the customers in either buying a real wine or choosing a wine
tablet.
d.5.) Customer Buying Decision
CONSUMER PROBLEM SOLVING PROCESS
Limited Problem Solving
The company chose Limited Problem Solving due to the fact that consumers get
triggered when they encounter a new product. They want to find something new,
especially in the wine market and Wiblets Wine tablet is in the same criteria but not
in the form. Therefore, customers will be considering the wine tablet and be likely to
choose it once they have completed their assessment.





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MARKETING MIX
A. Product
Wiblet is the first wine tablet which is soluble in water. When mixed with
water, it produces a beverage that tastes just like a real wine. The alcohol content of
the tablet depends on the milligram of the tablet. Wiblet is a specialty product.
By simply dropping a tablet of wine in a glass of water, you could easily
drink your classic tasting wine. Perfect for those who want to have a stock of wine
inside their house without having to lend a large space or room for bottles of wine,
instead may be a box to stock Wiblets wine tablets.
But just any real wine, these tablets may also contain red wine, white wine
and have different flavours. There are strawberry, apple, peach, orange, pineapple,
lychee and chocolate.

LOGO
.




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PACKAGING




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B. Price
150php /tablet
The pricing of Wiblet will be based on skimming pricing strategy. Price
has a big impact on the sales of the product because for our target market which are
the upper middle class and the upper class, the price of the product often determines
its quality. Since we are to project the classic and high-end image of our product our
pricing strategy will help us establish this to our target market.





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C. Place
The location/place of the business is located at 3
rd
floor, SM Dasmarinas,
Dasmarinas,Cavite,Philippines. It is a store. AC








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D. Promotion
Internet Advertisements
Word-of-mouth
Events
Posters, Magazine (Print Advertisements)
The company will also do some activities that can stimulate additional
businesslike tablet wine tastings, matching tablet wines with food and sharing
interesting and educational wine knowledge. Also using peripheral sales and
marketing collaterals like wine glasses, recipes(that match wine with food),
corkscrews, umbrellas and calendars