Karen Cayte A.

Viray BSE IV-English Major

Communication
is the exchange and flow of information and ideas from one person to
another; it involves a sender transmitting an idea, information, or
feeling to a receiver.
is a process of exchanging information, ideas, feelings and emotions.
This exchange could be oral, written, non-verbal or a combination of
more than one medium
Effective communication occurs only if the receiver understands the exact
information or idea that the sender intended to transmit.

Cycle of Communication












Components
The communication process involves a series of steps and activities and is
cyclical in nature. This makes the process two-way where the message is
sent by one party, received and responded by the other party. In case the
second party receives the message but does not respond, this will leave the
cycle incomplete and in order to complete the cycle feedback from the
recepient would be necessary.<br
Context
Before describing communication as a process, it would be essential to first
understand the term context . In simple words, context is the environment
in which communication takes place and the context can have a strong
impact on the communication process. The context could be in the form of a
geographic region, organizational setting, social gathering, classroom,
funeral, age differences, religion, ethnic background and many other similar
factors. A good communicator will always keep in view the context while
analysing communication.
Sender
The process starts with the first component known as sender or encoder. The
sender is a person who has a need or impulse to communicate his/her
feelings, ideas, emotions or exchange information. The sender can use one
or more than one medium to relay his/her message.
Message
Message is the core ideas that the sender wishes to communicate. Following
an impulse to communicate, the sender will encode the message under a
particular context. The senders personality and his environmental
circumstances will influence the encoding of message.
Channel/medium
Once the message is encoded, the sender will have to transmit it to the
intended recepient. For this s/he will require a channel or tools in the form of
visual, written, oral or electronic communication. The choice of medium or
channel would largely depend on factors such as time, complexity of
message, distance, need for written record, level of confidentiality,
sensitivity and cost etc.
Receiver
The receivers first task on receiving the message is to interpret the codes he
sees in the form of language or meanings hidden therein. Like the encoder,
the decoder interprets the message under a particular context. The decoders
personality and his/her environmental circumstances will influence his/her
understanding and interpretation of the message.
Feedback
Feedback is the reaction of the receiver to the senders message. With
feedback, the cycle of communication also gets completed. Feedback is the
most important step in the entire process as it will determine the
effectiveness of a message and also guard against the so many potential
barriers and breakdowns in communication.

References
http://my.safaribooksonline.com/book/medicine/9789332501461/chapter-1-
review-of-communication-process/ch1_7_xhtml
http://www.buzzle.com/articles/communication-cycle.html