Visvesvaraya Technological University,

Belgaum.
Regional Centre, Gulbarga
Post Graduate Centre
Kusnoor Road, Gulbarga -585 105
LESSON PLANNIN AN! E"E#UTION $O%&
Subject (with code! "nternational #ar$eting #anage%ent 1&#'(##)18 Class * 'ranch! #'( +otal ,o- ./ Periods Re0uired! 5&
(cade%ic Session! .dd 1 Even +er% ! &21011&01) to 1)10)1&01)
Period
,u%ber
PLANNIN E"E#UTION %emar's
o( Sta(( In
charge
%emar's
o( )O!
!ate To*ics to +e covere, !ate To*ics E-ecute,
.Perio, Nos. Only/
0 1 2 3 4 5 6
0
1
2
3
4
5
2.71.03
3.71.03
4.71.03
5.71.03
6.71.03
8.71.03
&o,ule90
3ra%ewor$ o/ international %ar$eting!
4e/inition sco5e and challenges
di//erence between international %ar$eting and
do%estic %ar$eting 6 the d7na%ic
en8iron%ent o/ international trade
transition /ro% do%estic to international
%ar$ets
Global e-%ar$eting! +he 4eath o/ 4istance,
co%%unications, +argeting the indi8idual
custo%ers, relationshi5 %ar$eting, interacti8it7
S5eed to %ar$et,
li8ing in an age o/ technical discontinuities
,ew technologies change the rules o/
co%5etition, co%5onents o/ the electronic
8alue chain-
Pre5ared b7!
(Sta// "n charge
Re8iewed b7! Signature o/ 9.4
(,a%e * 4ate
Visvesvaraya Technological University, Belgaum.
Regional Centre, Gulbarga
Post Graduate Centre
Kusnoor Road, Gulbarga -585 105
LESSON PLANNIN AN! E"E#UTION $O%&
Subject (with code "nternational #ar$eting #anage%ent 1Class * 'ranch! #'( +otal ,o- ./ Periods Re0uired! 5&
(cade%ic Session! .dd 1 Even +er% ! &21011&01) to 1)10)1&01)
Perio,
Num+er
PLANNIN E"E#UTION %emar's o(
Sta(( In
charge
%emar's o(
)O!
!ate To*ics to +e covere, !ate To*ics E-ecute,
.Perio, Nos. Only/
0 1 2 3 4 5 6
6
8
:
07
00
01
07.71.03
00.71.03
01.71.03
02.71.03
03.71.03
04.71.03
&o,ule II
"ntroduction * 4e8elo5ing a global 8ision
through %ar$eting research- 5roble%s in
a8ailabilit7 and use o/
secondar7 data 6 5roble%s in gathering
5ri%ar7 data
#ulticultural research a s5ecial 5roble%,
research on internet, a new o55ortunit7
esti%ating %ar$et de%and
Proble%s in anal7:ing and inter5reting
research in/or%ation, res5onsibilit7 /or
conducting %ar$eting research co%%unicating
with decision %a$ers- "denti/7ing /oreign
%ar$et
classi/ication based on de%and based on the
Pre5ared b7!
(Sta// "n charge
Re8iewed b7! Signature o/ 9.4
(,a%e * 4ate
stage o/ de8elo5%ent ,
Visvesvaraya Technological University,
Belgaum.
Regional Centre, Gulbarga
Post Graduate Centre
Kusnoor Road, Gulbarga -585 105
LESSON PLANNIN AN! E"E#UTION $O%&
Subject (with code "nternational #ar$eting #anage%ent 1&#'(##)18 Class * 'ranch! #'( +otal ,o- ./ Periods Re0uired! 5&
(cade%ic Session! .dd 1 Even +er% ! &21011&01) to 1)10)1&01)
Perio,
Num+er
PLANNIN E"E#UTION %emar's o(
Sta(( In
charge
%emar's
o( )O!
!ate To*ics to +e covere, !ate To*ics E-ecute,
.Perio, Nos. Only/
0 1 2 3 4 5 6

1;
1)
15
1<
12
121&11)
181&11)
1=-0&-1)
&01&11)
&11&11)
#odule-"""
"ntroduction to global %ar$eting
%anage%ent 6 5lanning and organi:ation

Global 5ers5ecti8e 6 global gatewa7s 6
global %ar$eting %anage%ent 6 an old
debate and a new 8iew 6
5lanning /or global %ar$ets 6 alternati8e
%ar$et
entr7 strategies
Pre5ared b7!
(Sta// "n charge
Re8iewed b7! Signature o/ 9.4
(,a%e * 4ate
18 &&1&11) organi:ing /or global co%5etition
Visvesvaraya Technological University,
Belgaum.
Regional Centre, Gulbarga
Post Graduate Centre
Kusnoor Road, Gulbarga -585 105
LESSON PLANNIN AN! E"E#UTION $O%&
Subject (with code! "nternational #ar$eting #anage%ent 1&#'(##)18 Class * 'ranch! #'( +otal ,o- ./ Periods Re0uired! 5&
(cade%ic Session! .dd 1 Even +er% ! &21011&01) to 1)10)1&01)
Perio,
Num+er
PLANNIN E"E#UTION %emar's o(
Sta(( In
charge
%emar's
o( )O!
!ate To*ics to +e covere, !ate To*ics E-ecute,
.Perio, Nos. Only/
0 1 2 3 4 5 6
1=
&0
&1
&&
&)-0&-1)
&5-0&-1)
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&o,ule IV
"ntroduction Products and ser8ices /or
consu%ers!
>ualit7 6 Green %ar$eting and
5roduct de8elo5%ent, 5roducts and culture 6
anal7:ing 5roduct co%5onents
/or ada5tation6 5roducts /or consu%ers in
global %ar$ets, 5roduct de8elo5%ent,

5roduct ada5tation, 5roduct standardi:ation,
%ar$eting o/ ser8ices, brands in international
Pre5ared b7!
(Sta// "n charge
Re8iewed b7! Signature o/ 9.4
(,a%e * 4ate
&;
&)
1-0;-1)
&-0;-1)
%ar$ets
Products and ser8ices /or businesses
4e%and in global business to business %ar$ets
6 0ualit7 and global standards
Visvesvaraya Technological University,
Belgaum.
Regional Centre, Gulbarga
Post Graduate Centre
Kusnoor Road, Gulbarga -585 105
LESSON PLANNIN AN! E"E#UTION $O%&
Subject (with code! "nternational #ar$eting #anage%ent 1&#'(##)18 Class * 'ranch! #'( +otal ,o- ./ Periods Re0uired! 5&
(cade%ic Session! .dd 1 Even +er% ! &21011&01) to 1)10)1&01)
Perio,
Num+er
PLANNIN E"E#UTION %emar's o(
Sta(( In
charge
%emar's o(
)O!
!ate To*ics to +e covere, !ate To*ics E-ecute,
.Perio, Nos. Only/
1 & ; ) 5 < 2
&5
&<
&2
&8
;-0;-1)
0)-0;-1)
05-0;-1)
10-0;-1)
&o,ule V
"ntroduction to ?icensing, Strategic
(lliances, #eaning and signi/icances o/
a55oint%ent,
34"! "ntroduction, ?icensing, Strategic
(lliances, #anu/acturing Subsidiaries
@ntr7 #odes and #ar$eting Control,
.5ti%al @ntr7 Strategies
0 A.T TEST..5,6,8/
Global 4istribution "ntroduction,
4istribution as Co%5etiti8e ad8antage,
Rationali:ing ?ocal Channels
Pre5ared b7!
(Sta// "n charge
Re8iewed b7! Signature o/ 9.4
(,a%e * 4ate
&= 11-0;-1)
International retailing, "nternational
eA5ansion o/ retailers 6 international
retailing de/ined 6 retail /or%at
Visvesvaraya Technological University,
Belgaum.
Regional Centre, Gulbarga
Post Graduate Centre
Kusnoor Road, Gulbarga -585 105
LESSON PLANNIN AN! E"E#UTION $O%&
Subject (with code! "nternational #ar$eting #anage%ent 1&#'(##)18 Class * 'ranch! #'( +otal ,o- ./ Periods Re0uired! 5&
(cade%ic Session! .dd 1 Even +er% ! &21011&01) to 1)10)1&01)
Period
,u%ber
P?(,,",G @B@CC+"., Re%ar$s o/
Sta// "n
charge
Re%ar$s o/
9.4
4ate +o5ics to be co8ered 4ate +o5ics @Aecuted
(Period ,os- .nl7
1 & ; ) 5 < 2
;0
;1
;&
;;
1&-0;-1)
1;-0;-1)
1)-0;-1)
15-0;-1)
&o,ule VI
"ntroduction to Pricing decisions! Global
Pricing 3ra%ewor$, Pricing 'asics,
#arginal Cost Pricing and its
i%5ortance, +rans/er Pricing, Counter
trade, S7ste%s Pricing, Pricing and
Positioning, 5rice 0uotation
",C. ter%s 6 5re5aration o/ 0uotations-
"ntroduction to Pro%otion 4ecisions-
Pro%otions 6 international ad8ertising 6
Pre5ared b7!
(Sta// "n charge
Re8iewed b7! Signature o/ 9.4
(,a%e * 4ate
;) 12-0;-1) sales 5ro%otion in international %ar$ets
international ad8ertising direct %ailing
5ersonal selling
Visvesvaraya Technological University, Belgaum.
Regional Centre, Gulbarga
Post Graduate Centre
Kusnoor Road, Gulbarga -585 105
LESSON PLANNIN AN! E"E#UTION $O%&
Subject (with code! "nternational #ar$eting #anage%ent 1&#'(##)18 Class * 'ranch! #'( +otal ,o- ./ Periods Re0uired! 5&
(cade%ic Session! .dd 1 Even +er% ! &21011&01) to 1)10)1&01)
Perio,
Num+er
PLANNIN E"E#UTION %emar's
o( Sta(( In
charge
%emar's o(
)O!
!ate To*ics to +e covere, !ate To*ics E-ecute,
.Perio, Nos. Only/
0 1 2 3 4 5 6
;5
;<
;2
;8
;=
18-0;-1)
1=-0;-1)
&0-0;-1)
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&o,ule VII
"ntroduction to Recent trends in "ndiaDs /oreign
trade
"nstitutional in/rastructure /or eA5orts
5ro%otions in "ndia
@A5orts docu%entation and 5rocedures including
di//erent stages o/ docu%entation
Globali:ation in "ndia, .55ortunities,
Constraints and "nitiati8es
Post ?iberali:ation,Strnegths, Strategies /or
Sustainable Co%5etiti8e (d8antage,
Pre5ared b7!
(Sta// "n charge
Re8iewed b7! Signature o/ 9.4
(,a%e * 4ate
)0
)1
&)-0;-1)
&5-0;-1)
Globali:ation "nitiati8es /ro% "ndian
Co%5anies,
E+. Regulations and their i%5lications /or
"ndia,
Visvesvaraya Technological University,
Belgaum.
Regional Centre, Gulbarga
Post Graduate Centre
Kusnoor Road, Gulbarga -585 105
LESSON PLANNIN AN! E"E#UTION $O%&
Subject (with code! "nternational #ar$eting #anage%ent 1&#'(##)18 Class * 'ranch! #'( +otal ,o- ./ Periods Re0uired! 5&
(cade%ic Session! .dd 1 Even +er% ! &21011&01) to 1)10)1&01)
Perio,
Num+er
PLANNIN E"E#UTION %emar's
o( Sta(( In
charge
%emar's
o( )O!
!ate To*ics to +e covere, !ate To*ics E-ecute,
.Perio, Nos. Only/
0 1 2 3 4 5 6
)&
);
))
)5
&<-0;-1)
1-0)-1)
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;-0)-1)
Cndesirable e//ects o/ globali:ation,
Go8ern%ent "nitiati8es needed to /oster
globali:ation
& "-(+@S+(&2,&8,&=
&o,ule VIII
"ntroduction to +he /uture o/ global
%ar$eting!
SiA %ajor changes in global %ar$eting
Practical a55lication o/ coca cola and
ni$e
( to7 %anu/acturer in Channa5atna
wants to eA5ort his to7s to 'angladesh
Pre5ared b7!
(Sta// "n charge
Re8iewed b7! Signature o/ 9.4
(,a%e * 4ate
)< 5-0)-1)
and CS(- 'ased on internet research,
what would 7ou ad8ise the% regarding
the ) PFs o/ %ar$etingG "/ he is willing to
Visvesvaraya Technological University,
Belgaum.
Regional Centre, Gulbarga
Post Graduate Centre
Kusnoor Road, Gulbarga -585 105
LESSON PLANNIN AN! E"E#UTION $O%&
Subject (with code! "nternational #ar$eting #anage%ent 1&#'(##)18 Class * 'ranch! #'( +otal ,o- ./ Periods Re0uired! 5&
(cade%ic Session! .dd 1 Even +er% ! &21011&01) to 1)10)1&01)
Perio,
Num+er
PLANNIN E"E#UTION %emar's
o( Sta(( In
charge
%emar's
o( )O!
!ate To*ics to +e covere, !ate To*ics E-ecute,
.Perio, Nos. Only/
0 1 2 3 4 5 6
)2
)8
)=
50
51
5&
2-0)-1)
8-0)-1)
=-0)-1)
10-0)-1)
11-0)-1)
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Case stud7 discussion
Case stud7 discussion
Case stud7 discussion
; "-( +@S+
>uestion 5a5er re8ision
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Re8iewed b7! Signature o/ 9.4
(,a%e * 4ate
>uestion 5a5er re8ision
Pre5ared b7!
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