Questionnaire for Consumers Part A - Name and Address of Respondent Male - 1 Female n I Below 25 business m W Urban Semiurban Above 50,000 Vely!Lid1 Medium Low Very Low I 1 I I I 1 1 1 Preftl-ence for foreign products 1 I 1 I 1 1 6 1 Adoption of fashion 71 Ij 9 10 I' -oductp-ace 1 5 1 t'14efci-eilcc
Questionnaire for Consumers Part A - Name and Address of Respondent Male - 1 Female n I Below 25 business m W Urban Semiurban Above 50,000 Vely!Lid1 Medium Low Very Low I 1 I I I 1 1 1 Preftl-ence for foreign products 1 I 1 I 1 1 6 1 Adoption of fashion 71 Ij 9 10 I' -oductp-ace 1 5 1 t'14efci-eilcc
Questionnaire for Consumers Part A - Name and Address of Respondent Male - 1 Female n I Below 25 business m W Urban Semiurban Above 50,000 Vely!Lid1 Medium Low Very Low I 1 I I I 1 1 1 Preftl-ence for foreign products 1 I 1 I 1 1 6 1 Adoption of fashion 71 Ij 9 10 I' -oductp-ace 1 5 1 t'14efci-eilcc
Teacher Fellow for Ph.D, Department of Commerce St. Thomas College Pala (Affiliated to M.G. University, Kottayam) Questionnaire for Consumers Part A 1 Name and Address of Respondent Male - 1 Female n I Below 25 business m W Urban Semiurban Above 50,000 Vely !Lid1 Medium Low Very Low I 1 I I I I 1 1 1 P~-c.i' e~.e~~ce for special fabric 1 I I I I 1 1 2 1 1'1-e t'eicnce for Ready made garnlents I I I I I 1 1 4 1 Shop Pl-efel-eace 1 5 1 t'14efci-eilcc fbr don~estic products 1 I 1 I I 1 1 6 1 Preftl-ence for foreign products 1 7 1 Adoption of fashion 7- - 1 I . - 1 I 1 1 Govt. subsidised schcrncs I 1 Ij 9 10 I' ~-oductp~-ice Col ou~ cunlbination of clothings Qual i t y of filbric 12 13 14 15 Packaging Extra gifts Incentives Trade discount 16 1 7 Cash discount Credit sche~nes 18 19 20 Plcasing manners of shop staff I.ocation of sllop Provisi 011 for replaccmcnt of inferior product 21 22 23 24 25 Suggcstionsoffan~ilymembersacc~mpanying with you at the time of shopping Suggestions of friends Suggcst i o~~s of the staff of the sop tje haviol* pattern of fel low custotner present a1 the shop Advet-tiscment I ike (a) Wall Posters 26 27 28 29 30 31 32 33 34 35 (b) Banners (c) Boards (d) Radio (e) Television (f) Newspapers ( g) Magazines (h) Other Media (specify) Festivals. (a) Onarn (b) ~hr i i t mas (c) Ramzan (d) Bakkrid (e) Vishu (f) Local Festivals Residential status Educational Status Occupational status ~conomi c Status Un-expected~&omeeamedbyyou Social status Political affiliation ' Your foreign contact Govt. Policies (globalization & Liberalization) APPENDIX - 11 FOR RFSEARCH PIJRPOSES ONLY Sri. Jacob 'J'llo~nas Teacher Fellow for P11.1), Depnrtnlet of Commerce St. Thomas College Pala (Affiliated to M.G. University, Kottaya~n) Questionnaire for Dealers Part A Sample Number I Name and Address of Respondent 2 Age S upcrvisor llclow 25 Sales People 4 55-65 Nartle of Shop 5 Above 65 25-35 1 SndI 1 2 3 4 5 6 7 35-45 Rural Location of Shop Medium Size of shop PI-efcrcncc for special fabric Preference for Readymade garments Brand Preference Shoppreference Preference for domestic products Preference for foreign products Adoption of fashion 45-55 Large Urban Semiurban 1 8 ' 9 1 0 1 1 12 13 14 1 5 16 17 18 19 20 2 1 22 23 24 2 5 26 (c) Ramzan (d) Bakkrid (e) Vishu (f) Local Festivals Product price Colour combination of clothings Qua1 i ty of fabric Govt. Subsidised schemes Packaging Extra gifts Incentives Trade discount Cash discount Credit schemes Pleasing manners of shop staff Location of shop Provision for replacement of inferior product Suggestions of family members accompanying the customer At the time of shopping - . Suggestions of hends accompanying ' the customer at the time of shopping Suggestions of the staff of the shop Behavior pattern of fellow customer present in the shop Advertisement; like (a) Wall Posters (b) Banners (c) Boards (d) Radio (e) Television (f) Newspapers (g) Magazines (h) Other Media (specify) Festivals (a) Onam (b) Christmas ----- 8 In your view, what are the problems confronted by textile shop in Kerala? ' 27 28 29 30 3 1 32 33 & ' - 34 35 9 What are your suggestions for improvement of working of textile shop in Kerala? Residential status of customers Educational Status of customers Occupational Status of customers Economic Status of customers Additional Income earned by customers Social status of customers Political afiliation of customers Foreigncontactofcustomers Govt. Policies (globalization & Liberalization) i