BUSINESS PLAN

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BUSINESS PLAN
SECTION 1: THE BUSINESS PROFILE
Description of my Business
(Session 1): Describe your product or service.
Tr!ete" #r$et n" Customers
(Session 1): Describe your customer profile and why then want or need your product or
service.
%ro&t' Tren"s in t'is Business
(Session 1): Is the market for your product or service growing or shrinking
Pricin! Po&er
(Session 1): !"plain the uni#ue #ualities or circumstances concerning your product or
service that will enable you to maintain profitable pricing.
SECTION (: THE )ISION *ND THE PEOPLE
(Session $): Describe convincingly that you are passionately committed to your new
business and have the realism to make inevitable hard choices.
THE PEOPLE
+or$ E,perience Re-te" to my inten"e" Business
(Session $): Describe your work e"perience in the business you plan to start including a
list of your skills and knowledge% which will be re#uired in your business.
Person- Bc$!roun" n" E"uction Cre"enti-s
(Session $): Describe yourself including your education.
BUSINESS PLAN
SECTION .: CO##UNIC*TIONS
Computer n" Communictions Too-s
(Session &): 'urnish a tabulation of each piece of e#uipment you intend to use including a
description and the budget for each. (ou can use the following as a guide.
Resource Re/uirements:
Communictions
!nter a description of all communications e#uipment.
!nter a budget for all communications e#uipment.
Te-ep'ones
!nter a description of all telephone e#uipment.
!nter a budget for all telephone e#uipment.
P!ers
!nter a description of pagers.
!nter a budget for all pagers.
Fcsimi-e
!nter a description of all fa" e#uipment.
!nter a budget for all fa" e#uipment.
Computers
!nter a description of all computer e#uipment.
!nter a budget for all computer e#uipment.
Internet
!nter a description of necessary Internet providers.
!nter a budget for Internet access.
BUSINESS PLAN
SECTION 0: OR%*NI1*TION
Business Or!ni2tion
(Session )): !"plain the form of business organi*ation you intend to use and why it is
best for your business.
Profession- Consu-tnts
(Session )): +ist the names of your lawyer% accountant% insurance agent and any other
professionals.
Licenses
(Session )): +ist what licenses you will re#uire to go into business.
BUSINESS PLAN
SECTION 3: INSUR*NCE
Insurnce
4Session 35: List t'e forms of insurnce co6er!e inc-u"in! costs re nticipte"7
BUSINESS PLAN
SECTION 8: PRE#ISES
Loction Criteri
(Session ,): -utline your location criteria.
space re#uirements
future re#uirements
site analysis study if needed (attach)
demographic study if needed (attach)
lease check.off list (attach)
estimated occupancy cost as a / of sales
*oning and use approvals
BUSINESS PLAN
SECTION 9: *CCOUNTIN% *ND C*SH FLO+
*ccountin!
(Session 0): 'urnish% as a separate e"hibit of your starting balance sheet and pro1ected
income statements for the first si" months to one year.
Cs' F-o& P-nnin!
(Session 0): 2rovide a separate e"hibit of your one year cash flow analysis including
estimated sales% all costs and capital investments.
2rovide a checklist of all e"pense items for input into your cash flow pro1ection.
*n-ysis of Costs
(Session 0): 3hat are all of my costs: fi"ed% variable% product% delivery% etc.
Intern- Contro-s
(Session 0): !"plain your: Intended internal controls and cash controls% check signing
policy% strategy for controlling shrinkage and dishonesty and control of incoming
merchandise.
BUSINESS PLAN
SECTION :: FIN*NCIN%
Finncin! Strte!y
(Session 4): 2rovide a chart or spreadsheet showing all of the sources of your start.up
capital. !"plain any government assistance or loan guarantee programs you intend to
apply for.
If your business is for use with potential lenders% include a cash flow pro1ection and
pro1ected income statements to show sources of repayment of loans. 5e conservative in
your forecasts.
+ist your sources of referrals to lending institutions. ((our accountant% etc.)
BUSINESS PLAN
SECTION ;: E<CO##ERCE
E<Commerce P-ns
(Session 6): Describe in detail how you plan to use the Internet in marketing your product
or service.
E<Commerce Bu"!etin!
(Session 6): 2rovide a detailed breakdown of the costs involved in crating% operating and
maintaining your e.commerce activities.
E<Commerce Competition
(Session 6): Describe how your best competitors utili*e e.commerce and your strategy to
improve on their practices.
BUSINESS PLAN
SECTION 1=: *C>UISITIONS
Due Di-i!ence Proce"ures for *c/uisitions
(Session 17): +ist the following:
(our consulting team: 8ttorney% accountant% banker% broker% etc.
9erification of seller:s revenues: how you plan to authenticate.
Sellers records to be inspected: 'inancial statements% income ta" returns sales backlog%
cash deposit records% utility bills% accounts payable and receivable% backlog% financial
comparisons of similar businesses% etc.
Inspections and approval of leases and contracts.
8ppraisals% as appropriate.
If a franchise% interview with randomly selected franchisees.
'inance plan for ac#uisitions: include sources including seller financing.
;arket conditions.
9alue of goodwill.
;ethod of purchase: stock% assets% etc.
BUSINESS PLAN
SECTION 11: #*R?ETIN%
#r$etin! P-n
(Session 11): Describe your overall marketing and sales strategy including how you plan
to get and retain customers.
*"6ertisin! n" Promotion P-ns
(Session 11): Describe your plans and budgets for advertising and promotions.
Purc'sin! n" In6entory Contro-
(Session 11): See <how to buy= checklist.
BUSINESS PLAN
SECTION 11: #*R?ETIN%
Trinin! Po-icies
(Session 11): Describe your plans for hiring and training your sales associates.
T'e Competition
(Session 11): Describe your strongest competitors and how you intend to compete.
Ho& I P-n to T$e *"6nt!e of Competitors +e$ Points
(Session 11): +ist your computer:s shortcomings and how you can capitali*e on them.
BUSINESS PLAN
SECTION 1(: %RO+TH PRO%R*#
E,pnsion
(Session 1$): Describe your growth: (ou might include development of profitable pilot
operation% sources of financing% cash flow% accounting system in place% incentive
compensation plan for managers% benefits package and policies% economics of scale.
Hn"-in! #@or ProA-ems
(Session 1$): Describe scenarios of adverse conditions and how you intend to respond to
them. 'or e"ample how you would plan to handle a $>/ reduction in sales% or new
competitions% etc. 2repare a cash flow pro1ection based on lowered e"pectations and
2repare a cash flow pro1ection based on lowered e"pectations and show how and where
you would reduce costs to maintain li#uidity.