Bba Syllabus KSR

BBA (Students admitted from 2012 2013 onwards)
BACHELOR OF ARTS (BUSINESS ADMINISTRATION)

REGULATIONS
ELIGIBILITY
Candidate for admission to the frst year of the BBA degree course
shall be required to have passed the higher examination conducted by the
government of Tamilnadu or there examinations accepted as equivalent
thereto by the university.
OBJECTIVE OF THE COURSE
To develop administration and leadership skills among students.
To provide knowledge skills and ethical values to run a socially
responsible business organisation.
To understand the role played by fnancial and non!fnancial
organisation which support the business system.
To enhance the entrepreneurial skills of the students for the promotion
of innovative thoughts.
To create responsible citi"en who takes care of the needs of the society
along with earning profts
SCHEME OF EXAMINATION
1
Subject Coe Subject
H!" o#
I$"t!uct%o
$
E&'(
Du!'t%o
$ (H!")
M'& M'!)" C!e%
t
*o%$t
"
CA
C
E
Tot'
+
F%!"t Se(e"te!
*'!t , I
#$%TA&B#'#(
#$%)*&#'#(
#$%+,&#'#(
#$%--&#'#
Tamil!*(
)indi!*(
+rench .*(
-alayalam!*
/ 0 $/ 1/ #'' 0
*'!t , II
#$%23&B#'# 4eneral 2nglish . * 5 0 $/ 1/ #'' 0
*'!t , III
#$%BA-#'#
Core #6 7rinciples of
-anagement
5 0 $/ 1/ #'' 8
#$%BA-#'$
Core $6 Business
Communication
5 0 $/ 1/ #'' 8
#$%-ABAA#'
#
Allied *6 Business
-athematics
/ 0 $/ 1/ #'' 8
*'!t , IV
#$%92#'# 9alue 2ducation6 :oga ! 0 $/ 1/ #'' $
Seco$ Se(e"te!
*'!t , I
#$%TA&B$'#(
#$%)*&$'#(
#$%+,&$'#(
#$%--&$'#
Tamil!**(
)indi!**(
+rench!**(
-alayalam!**
/ 0 $/ 1/ #'' 0
*'!t - II
#$%23&B$'# 4eneral 2nglish . ** 5 0 $/ 1/ #'' 0
*'!t - III
#$%BA-$'#
Core 06 ;rgani"ational
Behaviour
5 0 $/ 1/ #'' 8
#$%BA-$'$
Core 86 Business
2nvironment
/ 0 $/ 1/ #'' 8
#$%C<BAA$'#
Allied **6 ;=ce Automation
for Business
8 0 $/ 1/ #'' 0
#$%C<BAA7$'
#
Allied 7ractical * 6 ;=ce
Automation for Business
$ 0 8' 5' #'' $
*'!t , IV
#$%92$'#
9alue 2ducation6
2nvironmental <tudies
$ 0 $/ 1/ #'' $
2
T.%! Se(e"te!
*'!t , III
#$%BA-0'#
Core /6 7roduction and
-aterials -anagement
/ 0 $/ 1/ #'' 8
#$%BA-0'$
Core 56 7rinciples of
-arketing
/ 0 $/ 1/ #'' 8
#$%BA-0'0 Core 16 Business 2conomics / 0 $/ 1/ #'' 8
#$%BA-0'8 Core >6 Business &aw / 0 $/ 1/ #'' 8
#$%BA-0'/ Core ?6 +inancial / 0 $/ 1/ #'' 8
3
Accounting
#$%CCBAA0'# (
#$%-ABAA0'#
Allied ***6 Basics of Cost
Accounting ( ;perations
,esearch
/ 0 $/ 1/ #'' 8
Fou!t. Se(e"te!
*'!t , III
#$%BA-8'#
Core #'6 +inancial
-anagement
/ 0 $/ 1/ #'' 8
#$%BA-8'$
Core ##6 )uman ,esource
-anagement
/ 0 $/ 1/ #'' 8
#$%BA-8'0 Core #$6 Business 2thics 8 0 $/ 1/ #'' 8
#$%BA-8'8 Core #06 *ndustrial law 8 0 $/ 1/ #'' 8
#$%BA-8'/
Core #86 -anagement
Accounting
/ 0 $/ 1/ #'' 8
#$%CCBAA8'# (
#$%-ABAA8'#
Allied *96 7rinciples of
Auditing ( Business
<tatistics
/ 0 $/ 1/ #'' 8
3on -a@or 2lective course $ 0 $/ 1/ #'' $
F%#t. Se(e"te!
*'!t , III
#$%BA-/'#
Core #/6 <trategic
-anagement
5 0 $/ 1/ #'' 8
#$%BA-/'$
Core #56 2ntrepreneurial
Aevelopment
5 0 $/ 1/ #'' 8
#$%BA-/'0
Core #16 2xport and *mport
-anagement
5 0 $/ 1/ #'' 8
#$%BA-/'8
Core #>6 Business
,esearch
5 0 $/ 1/ #'' 8
#$%BA-/'/
Core #?6 )uman ,esource
Aevelopment
5 0 $/ 1/ #'' 8
#$%BA-/'5
Core $'6 7ractical Banking
B<elf studyC
! 0 !!
#'
'
#'' 8
#$%BA-75'# 7ro@ect work ! ! ! ! ! !
*'!t , V
#$%BA2/'# 2xtension Activity ! ! ! ! ! #
S%&t. Se(e"te!
*'!t , III
#$%BA-5'#
Core $#6 *nvestment
-anagement
/ 0 $/ 1/ #'' 8
#$%BA-5'$
Core $$6 <ervices
-arketing
/ 0 $/ 1/ #'' 8
#$%BA-5'0 Core $06 ,etail / 0 $/ 1/ #'' 8
4
-anagement
#$%BA-5'8
Core $86 7rinciples of
*nsurance
/ 0 $/ 1/ #'' 8
#$%BA-5'/
Core $/6 ,eward
-anagement
/ 0 $/ 1/ #'' 8
#$%BA-5'5
Core $56 -anagement
*nformation <ystem
B#'' D *nternalC
/ 0 #'' ! #'' 8
#$%BA7,5'# Core $16 7ro@ect Eork ! ! /' #/' $'' $
G!'$ Tot'+ /000 1/
2
F 2very student shall have to undergo a Aiploma Course in 3A4e!t%"%$5
M'$'5e(e$t6 during <econd :ear BThird and +ourth semestersC.
5
NON MAJOR ELECTIVE COURSE
The student of other department can choose any one sub@ect oGered by our
department.
S7 No7 Subject Coe Subject
# #$%BA38'# Business -anagement
$ #$%BA38'$ -arketing -anagement
DI*LOMA COURSE
2very student shall undergo a Aiploma Course during their Third and
+ourth semesters as given hereunder6
N'(e o# t.e D%8+o('
Cou!"e
Du!'t%o$
Advertising -anagement
?' )ours of $ <emesters B2ach
semester consist of 8/ hoursC
FOR COURSE COM*LETION
<tudent shall pass the course of study under 7art * BTamil( -alayalam(
+rench( )indiC and 7art ** B2nglishC papers in * and ** semesters.
<tudent shall pass 9alue 2ducation Course such as :oga and
2nvironment <tudies in * and ** <emester respectively.
<tudent shall pass the chosen Allied Courses in *** and *9 <emesters.
<tudent shall pass a Aiploma course in their second year of study.
<tudent shall choose and pass a 3on -a@or 2lective Course in the
fourth semester.
<tudent shall pass <elf study and complete internal evaluation courses
in 9 <emester.
<tudent shall undergo an extension activity in 9 semester.
<tudent shall submit a pro@ect report at the end of 9* semester.
6
TOTAL CREDIT DISTRIBUTION
Co(8o$e
$t
Subject
No o#
Subjec
t"
M'&%(u
(
M'!)"
Tot'+
M'!)
"
C!e%
t"
*'!t , I Tamil()indi(-alayalam(+rench $ #'' $'' 5
*'!t , II 4eneral 2nglish $ #'' $'' 5
*'!t - III Core $5 #'' $5'' #'8
Allied Theory 8 #'' 8'' #/
Allied 7ractical # #'' #'' $
7ro@ect # $'' $'' $
*'!t , IV 9alue 2ducation6 :oga # #'' #'' $
2nvironmental <tudies # #'' #'' $
3-2C # #'' #'' $
*'!t , V 2xtension Activity ! ! ! #
Tot'+ 9:00 1/2
7
12UBAM101
CORE 1; *RINCI*LES OF
MANAGEMENT
SEMESTER-
I
Tot'+ Hou!"; <0
OBJECTIVE;
#. To make the students understand basic management principles and
the evolution of diGerent management approaches.
CONTENTS
UNIT - I (10
Hou!")
Aefnition of -anagement ! 3ature and scope of management . +unctions of
management . Administration 9s. -anagement ! -anagement6 <cience or
Art . Aevelopment of management thought and contributions of +.E. Taylor
)enry +ayol and 2lton -ayo.
UNIT - II (10
Hou!")
7lanning6 -eaning 3ature and 7urpose . <teps in planning . Types of plans .
;b@ectives and policies ! Aecision -aking6 7rocess of decision making ! Types
of decisions ! 7roblems involved in decision making.
UNIT - III (10
Hou!")
;rgani"ing6 3ature 7urpose and 7rocess . ;rgani"ation chart . ;rganisation
structure . Types . &ine functional line and staG . Aepartmentation .
Centralisation and Ae!Centrali"ation ! Aelegation of authority . <ta=ng .
3ature and purpose . Components of sta=ng.
UNIT - IV (10
Hou!")
Airecting6 3ature and 7urpose . &eadership . Types of leadership ! Hualities
of a good &eader ! -otivation . -eaning defnition and process. -otivation
Theories B-aslow and )er"berg theories onlyC. Communication . 7rocess of
communication . Barriers.
8
UNIT - V (10
Hou!")
Co!ordination6 3eed . 7rinciples . Approaches to achieve eGective co.
ordination . Controlling6 -eaning . 2lements and signifcance . <teps in
control process.
TEXT BOO=;
#. Prasad, L.M. $''>. *!%$c%8+e" o# M'$'5e(e$t7 I+irst 2ditionJ. <ultan
Chand K <ons 3ew Aelhi.
REFERENCE BOO=S;
#. Tripati, P.!. and ,eddy. 3. $''>. *!%$c%8+e" o# M'$'5e(e$t7 I+irst
2ditionJ. Tata -c 4raw )ill 3ew Aelhi.
$. "upta, !.B. 2003. Bu"%$e"" O!5'$%>'t%o$ '$ M'$'5e(e$t7 I+irst
2ditionJ. <ultan Chand K <ons 3ew Aelhi.
0. #amasam$, T. 2008. *!%$c%8+e" o# M'$'5e(e$t7 I2ighth 2ditionJ.
-acmillan *ndia &td. 3ew Aelhi.
8. %in&ar Pa&are, 2003. Bu"%$e"" M'$'5e(e$t7 I<econd 2ditionJ. <ultan
/. Busan, '.(. 2008. Bu"%$e"" O!5'$%>'t%o$ '$ M'$'5e(e$t7 I+irst
9
12UBAM102
CORE 2; BUSINESS
COMMUNICATION
SEMESTER-
I
Tot'+ Hou!"; <0
OBJECTIVE;
#. To make the students understand the importance of communication in
business organisations.
CONTENTS
UNIT - I (10
Hou!")
2ssentials of communication . ;b@ectives of business communication . -edia
! Types and Barriers of communication.
UNIT - II (10
Hou!")
3eed and +unctions of Business &etter . Linds . 7lanning business message .
&ay out of letter. 2nquiries and ,eplies . ;rders and their execution.
UNIT - III (10
Hou!")
Complaints and Ad@ustment . Collection letter. Bank correspondence .
Correspondence with customers.
UNIT - IV (10
Hou!")
Mob application &etters and resume . &etters to the editor of newspaper !
Copywriting for advertisement.
UNIT - V (10
Hou!")
+orms of communication ! <peeches . Telephone skills . *nterviews .
-eetings ! 4roup presentation.

TEXT BOO=;
#. #a)endrapa* and (ora*aa**i, +. S. $''?. E""e$t%'+" o# Bu"%$e""
Co((u$%c't%o$7 I+ourth 2ditionJ. <ultan Chand K <ons 3ew Aelhi.
10
REFERENCE BOO=S6
#. Ba*asu,ramani$am, T. $''$. Bu"%$e"" Co((u$%c't%o$7 I<econd
2ditionJ. 9ikas 7ublishing )ouse 7vt. &td. 3ew Aelhi.
$. #ai, -.S. and #ai, <. -. $''8. Bu"%$e"" Co((u$%c't%o$7 I<econd
2ditionJ. )imalaya 7ublication )ouse 3ew Aelhi.
0. Pi**ai, #.S.. and Ba&a/ati, 9. $''1. Co((e!c%'+ Co!!e"8o$e$ce '$
O?ce M'$'5e(e$t7 I<econd 2ditionJ. <ultan Chand K <ons 3ew Aelhi.
11
ALLIED I; BUSINESS
MATHEMATICS
SEMESTER , I
Tot'+ Hou!"; <0
OBJECTIVE;
#. To make the students apply the mathematical tools in business.
CONTENTS
UNIT - I
(10 Hou!")
-atrices . Aefnition . Types of -atrices . Addition and <ubtraction of
-atrices . -ultiplication of -atrices . Conversion of a Business 7roblem into
a &inear <ystem of 2quations ! *nverse of a -atrix ! CramerNs ,ule.
C.'8te! , 9 (Sect%o$" 971 to 97<7@A 97B79)
UNIT - II (10
Hou!")
AiGerentiation . Addition ,ule . 7roduct ,ule . Huotient ,ule . <imple
7roblems . Applications of AiGerential Calculus.
C.'8te! , @ (Sect%o$" @7<71 to @7<7/A @7<7C )
UNIT - III (10
Hou!")
*ntegration . Aefnite *ntegrals . *ntegration by 7arts . Applications of
*ntegration . Consumer and 7roducer <urplus.
C.'8te! , B (Sect%o$" B71 to B7<A B7: to B7C79)
UNIT - IV (10
Hou!")
<ets . Types of <ets . ;perations with <ets . 9enn Aiagrams . Business
Applications.
C.'8te! , C (Sect%o$" C71 to C79)
UNIT - V (10
Hou!")
Aecision Theory . *ntroduction . Aecision Criteria . Aecision under ,isk.
C.'8te! , 11 (Sect%o$" 1171A 1172)
12
TEXT BOO=;
#. Mariappan P. $''8. M't.e('t%c" #o! Moe!$ M'$'5e(e$tA 3ew
Century Book )ouse 7rivate &td. Chennai.
REFERENCE BOO=S;
1. 0itta*, 7. ,. $'#'. Bu"%$e"" M't.e('t%c" '$ St't%"t%c"7 -argham
7ublishersChennai.
2. .a/nitam, P.A. $''>. Bu"%$e"" M't.e('t%c" '$ St't%"t%c"7 Mai
7ublishers Trichy.
13
12UVE101 VALUE EDUCATION , YOGA
SEMESTER-
I
Tot'+ Hou!"; B<
OBJECTIVE;
#. To enlighten the students with :oga and -editation.
CONTENTS
UNIT - I; Yo5' '$ *.D"%c'+ He'+t.
(1< Hou!")
7hysical structure of human Body ! <implifed physical 2xercises !
-aharasana ! :ogasanas.
UNIT - II; G!e't$e"" o# L%#e Fo!ce '$ M%$
(1< Hou!")
-aintaining :outhfulness ! Ten <tages of -ind ! -ental +requency.
UNIT -III; *e!"o$'+%tD De4e+o8(e$t
(1< Hou!")
7urpose and 7hilosophy of &ife ! *ntrospection ! Analysis of Thought !
-orali"ation of Aesires ! 3eutrali"ation of Anger.
UNIT -IV; Hu('$ Re"ou!ce" De4e+o8(e$t
(1< Hou!")
2radication of Eorries ! Benefts of Blessings ! 4reatness of +riendship !
*ndividual 7eace And Eorld 7eace.
UNIT -V; L'E o# N'tu!e
(1< Hou!")
%nifed +orce ! 7urity of Thought and Aeed ! &ove and Compassion . Cultural
2ducation.
TEXT BOO=;
#. V%"%o$ #o! F%"o(7 Eorld Community <ervice Centre.
14
12UBAM201
CORE 9; ORGANIGATIONAL
BEHAVIOUR
SEMESTER-
II
Tot'+ Hou!"; <0
OBJECTIVE;
#. To use behavioural science theory to diagnose and solve individual
group and organi"ational level performance issues and to demonstrate
knowledge and dynamic capabilities in managing and leading people
teams and organi"ations for sustainable performance.
CONTENTS
UNIT - I (10
Hou!")
-eaning ! *mportance of organi"ational behaviour . 2lements of
organi"ational behavior ;rgani"ational behaviour and other disciplines ! ;B
model ! Theories of organi"ation6 )awthorne experiment.
UNIT - II (10
Hou!")
*ndividual &earning6 Theories of learning ! Attitude6 3ature . +unction !
+ormation . 7ersonality6 3ature ! Type . Theories . 7erception6 7erception
process . 7erceptual distortion.
UNIT - III (10
Hou!")
-otivation6 -aslowNs need hierarchy theory . )er"bergNs two factor theory .
-c4regors O and : theory . -cClellandNs need theory . -otivation
techniques.
UNIT - IV (10
Hou!")
4roup6 Classifcation . <tages . 4roup cohesiveness +actors inPuencing
group cohesiveness . 4roup decision making process ! -orale6 -easurement
. Benefts . -orale building.
UNIT - V (10
Hou!")
15
;rgani"ational change and Aevelopment6 ,easons for change ! ,esistance to
change . ;vercoming the resistance . ;rgani"ational development . ;A
intervention ! <tress6 <ources of stress . -anaging stress.

TEXT BOO=;
#. Prasad, L.M. $''>. O!5'$%"'t%o$'+ Be.'4%ou!7 I+ifth 2ditionJ. <ultan
REFERENCE BOO=S;
#. Stepen P. #o,,ins and Timot$ A. Mudge. #??/. O!5'$%"'t%o$'+
Be.'4%ou!7 IThirteenth 2ditionJ. 7rentice )all *ndia 3ew Aelhi.
$. +on, 1. .ewstrom and (eit %a/is. $'''. O!5'$%"'t%o$'+ Be.'4%ou!7
ITenth 2ditionJ. Tata -c4raw )ill 3ew Aelhi.
0. 9arma -. -. and Agrawal ,. L. $''$. O!5'$%"'t%o$'+ Be.'4%ou! I+irst
2ditionH7 Ling books 3ew Aelhi.
16
12UBAM202
CORE /; BUSINESS
ENVIRONMENT
SEMESTER - II
Tot'+ Hou!"; <0
OBJECTIVE;
#. To impart knowledge on business environment and its impact on
business organi"ations.
CONTENTS
UNIT - I (10
Hou!")
The concept of business environment ! *ts nature and signifcance ! Brief
overview of political ! Cultural ! &egal ! 2conomic and social environments
and their impact on business and strategic decisions.
UNIT - II (10
Hou!")
7olitical 2nvironment ! 4overnment and Business relationship in *ndia .
Corporate social responsibility6 To shareholders employees consumers and
community.
UNIT - III (10
Hou!")
<ocial 2nvironment ! Cultural heritage ! <ocial attitudes ! *mpact of foreign
culture ! Castes and communities ! Moint family systems ! &inguistic and
,eligious groups ! Types of <ocial ;rgani"ation.
UNIT - IV (10
Hou!")
2conomic environment ! 2conomic systems and their impact on Business !
-acro economic parameters like 4A7 ! *nPation ! 4rowth ,ate ! 7opulation !
%rbani"ation ! +iscal defcit ! 7lan investment ! 7er capita *ncome and their
impact on business decisions.
UNIT - V (10
Hou!")
17
+inancial environment ! +inancial system ! +inancial markets . -oney market
. Capital market . +orex market . Commercial banks . *nsurance sector .
,egulatory framework.
TEXT BOO=;
#. 2ran3is !eruni*am, $'##. Bu"%$e"" E$4%!o$(e$t7 ITwentieth
2ditionJ. )imalaya 7ublishing )ouse 3ew Aelhi.
REFERENCE BOO=S;
#. +ustin Pau*, $'##. Bu"%$e"" E$4%!o$(e$t7 I<econd 2ditionJ. Tata
-c4raw )ill 3ew Aelhi.
$. #a) A&arwa*, 2002. Bu"%$e"" E$4%!o$(e$t7 I<econd 2ditionJ7 2xcel
Books 3ew Aelhi.
0. 9ivek -ittal $''1. Bu"%$e"" E$4%!o$(e$t7 I+irst 2ditionJ. 2xcel
Books 3ew Aelhi.
18
12UCSBAA2
01
ALLIED II; OFFICE AUTOMATION
FOR BUSINESS
SEMESTER -
II
Tot'+ Hou!"; <0
OBJECTIVE;
;n completion of the course the students shall have knowledge on6
#. Basics of Computer <ystem.
$. Automating o=ce using -<!;=ce 7ackage.
CONTENTS
UNIT - I (10
Hou!")
Co(8ute! B'"%c"; +undamentals of Computer6 9arious types of Computers!
Computer )ardware ! The scanner! <ystem %nit! +ront side of the <ystem
%nit! Back side of the <ystem %nit! *nside the <ystem %nit! Computer
<oftware. I$t!ouct%o$ to I$te!$et; 2xploring *nternet .Browsing the
*nternet ! 2xploring Computer 9irus.
UNIT - II (10
Hou!")
M%c!o"o#t Fo!6 2xploring -< Eord $''1. <tarting -< Eord $''1! The -<
Eord $''1 Eork <pace. *!e8'!%$5 t.e F%!"t Docu(e$t; Considerations
before preparing a Aocument! <etting <i"e -argin and ;rientation of a
Aocument!Typing the Text! *nserting a Table!<aving the Aocument!7rinting
the Aocument! Closing the Aocument. E%t%$5 t.e Docu(e$t; +inding and
,eplacing the Text!Translating Aocument7 C!e't%$5 Fo!( Lette!"A E-('%+
Me""'5e" '$ L'be+"; Creating a -ail -erge Aocument!<ending a
7ersonali"ed 2!-ail -essage to -ultiple ,ecipients!-odifying records in the
Aata <ource! 2nvelopes and &abels.
UNIT - III (10
Hou!")
M%c!o"o#t E&ce+; St'!t%$5 E%t. E&ce+ 200B!<tarting -icrosoft 2xcel $''1!
Eorking with <pread sheet! 2xploring -icrosoft 2xcel $''1. *!e8'!%$5 t.e
F%!"t E&ce+ Fo!)".eet6 2ntering Aata in Eork sheet!+ormatting Cells!
<etting the format and other properties of a Eork sheet! <aving Eorkbook!
7reparing Eork sheet for 7rinting. Co$%t%o$'+ Fo!('tt%$5A So!t%$5A '$
F%+te!%$5 D't'; About Conditional +ormattingIAbout <ort and +ilter feature!
C.'!t" '$ S('!t A!t!6 <electing the Chart type! <etting the Chart
;ptions! ,esi"ing and positioning the Charts in a Eork sheet! Converting a
19
Chart type into another type! Eorking with <mart Arts. Fu$ct%o$" %$ E&ce+6
Aefning basics of a +unction! %sing Arithmetic +unctions! %sing Text
+unctions! %sing +inancial +unctions.
UNIT - IV (10
Hou!")
M%c!o"o#t *oEe!*o%$t; Be5%$$%$5 E%t. M%c!o"o#t *oEe!*o%$t;
2xploring -icrosoft 7ower 7oint $''1! Applying the Tool tips! <etting 7ower
point options. *!e8'!%$5 t.e F%!"t *!e"e$t't%o$; %nderstanding the
structure of a presentation! Creating a new 7resentation! Eorking with
themes! Eorking with Text!-oving and Aeleting slides! <aving a 7resentation
in diGerent formats! Closing a 7resentation! ;pening a 7resentation. C.'!t"A
G!'8.%c" '$ T'b+e"6 Eorking with Charts .Adding graphics in a
7resentation! Eorking with Tables! Adding -ovie Clips! Adding <ound Clips!
Eorking with the 7rint ;ption. A%$5 A$%('t%o$" %$ S+%e"; %sing
Animation- Applying Custom Animation! Applying Transitions to the <lide!
7reviewing Animation! ,emoving Animation! Adding actions to an ob@ect.
UNIT - V (10
Hou!")
M%c!o"o#t Acce""; I$t!ouct%o$ to D't'b'"e; 2xploring Aatabases!
4etting started with -icrosoft ;=ce Access $''1! 2xploring the -icrosoft
Access $''1 workspace! Closing a Aatabase and Huitting -icrosoft Access.
Fo!)%$5 E%t. D't'b'"e T'b+e"6 ;pening an 2xisting Table! -odifying an
2xisting Table! Creating and <aving a new Aatabase Table! Adding 9alidation
rule to a Table! Aefning the 7rimary Ley! Aescribing ,elationship between
Tables! 2ntering ,ecords in a Table! <electing and Aeleting Table ,ecords!
)iding and %nhiding a Table +ield! Closing the Table and Huitting Access.
C!e't%$5 Re8o!t"6 Eorking with ,eports! ,enaming and <aving the ,eport!
Creating a ,eport through ,eport Aesign! +ormatting the ,eport! 7rinting the
,eport.
TEXT BOO=;
#. 0i4as "upta, $'#'. Co(e& Co(8ute! Cou!"e =%t F%$oE" X* E%t.
O?ce 200B. I+irst 2ditionJ. Areamtech 7ress 3ew Aelhi.
REFERENCE BOO=S;
#. LP 5ditoria* Board. 2006. +irst Le""o$" %$ M%c!o"o#t O?ce 200B. I+irst
2ditionJ. &aw 7oint. Lolkata.
20
$. (o&net So*utions 7n3. $''>. Fo! 200B %$ SIM*LE STE*S. I+irst
2ditionJ. Areamtech 7ress. 3ew Aelhi.
0. (o&net So*utions 7n3. $''?. E&ce+ 200B %$ SIM*LE STE*S. I+irst
2ditionJ. Areamtech 7ress. 3ew Aelhi.
8. (o&net So*utions 7n3. $''>. *oEe!*o%$t Fo! 200B %$ SIM*LE
STE*S. I+irst 2ditionJ. Areamtech 7ress. 3ew Aelhi.
12UCSBAA*2
01
ALLIED *RACTICAL , I
OFFICE AUTOMATION FOR
BUSINESS
SEMESTER -
II

LIST OF *RACTICAL;
MS - Fo!
17 Creating a Bio!data with AiGerent +ormats and <tyles.
27 Creating a 7urchase ;rder with Tables.
97 Aeveloping a -ail -erge Aocument.
MS-E&ce+
/7 Creating a Eorksheet for 2mployee 7ayroll.
<7 Creating a Eorksheet for Balance <heet.
@7 Creating a Chart for Analysis of an 7roduct <ales.
MS-*oEe!*o%$t
B7 7reparing a 7resentation for 7roduct -arketing.
:7 7reparing a 7resentation with <lide Transition 2Gects for <ales Analysis.
C7 7reparing a <lide!<how with Charts and Animations for an ;rgani"ation.
MS-Acce""
107 Creating a Aatabase to <tore 7roduct Aetails.
117 Creating a Aatabase for <tudents Aetails.
127 Creating a ,eport using the 7roduct Aetails Aatabase
21
12UVE201
VALUE EDUCATION ,
ENVIRONMENTAL STUDIES
SEMESTER -
II
Tot'+ Hou!"; <0
OBJECTIVE;
#. To create an awareness on the environment and related issues.
CONTENTS
UNIT , I; T.e Mu+t%%"c%8+%$'!D $'tu!e o# e$4%!o$(e$t'+ "tu%e"
(2 Hou!")
Aefnition <cope and importance ! 3eed for public awareness
UNIT , II; N'tu!'+ Re"ou!ce";
(< Hou!")
Re$eE'b+e '$ $o$-!e$eE'b+e !e"ou!ce";
3atural resources and associated problems
a) 3atural resources6 %se and over ! exploitation de
forestation case studies. Timber extraction mining dams and their
eGects on forests and tribal people.
b) Eater resources6 %se and over ! utili"ation of surface and
ground water Poods drought conPicts over water dams ! benefts
and problems.
c) +ood resources6 Eorld food problems changes caused by
agriculture and overgra"ing eGects of modern agriculture fertili"er
! pesticide problems water logging salinity case studies.
d) 2nergy resources6 &and as a resource land degradation
man induced landslides soil erosion and desertifcation.
,ole of an individual in conservation of natural resources.
2quitable use of resources for sustainable lifestyles.
UNIT , III; Eco"D"te("
(: Hou!")
Concept of an ecosystem
<tructure and function of an ecosystem
7roducers consumers and decomposers.
2nergy Pow in the ecosystem
2cological succession
+ood chains food webs and ecological pyramids
22
*ntroduction types characteristics features structure and function of
the following ecosystem6!
a) forest ecosystem
b) grassland ecosystem
c) Aesert ecosystem
d) Aquatic ecosystem Bponds streams lakes rivers oceans and
estuariesC
UNIT - IV; B%o%4e!"%tD '$ co$"e!4't%o$
(@ Hou!")
*ntroduction ! Aefnition6 genetic species and ecosystem diversity.
Biographically classifcation of *ndia.
9alue of biodiversity6 consumptive use productive use social ethical
aesthetic and option values.
Biodiversity at global 3ational and local levels.
*ndia as a mega ! diversity nation
)ot spots of biodiversity
Threats to biodiversity6 habitat loss poaching of wildlife man wildlife
conPicts.
2ndangered and endemic species of *ndia.
Conservation of biodiversity6 *n!situ and 2x!situ conservation of
biodiversity.
UNIT - V; E$4%!o$(e$t'+ *o++ut%o$
(: Hou!")
Aefnition Cause eGects and control measures of6!
a) Air pollution
b) Eater pollution
c) <oil pollution
d) -arine pollution
e) 3oise pollution
f) Thermal pollution
g) 3uclear pollution
<olid waste -anagement6 Causes eGects and control measures of
urban and industrial wastes.
,ole of an individual in prevention of pollution.
7ollution ! case studies.
Aisaster management6 Poods earthquake cyclone and landslides.
UNIT - VI; Soc%'+ I""ue" '$ t.e e$4%!o$(e$t;
(: Hou!")
23
+rom %nsustainable <ustainable development
%rban problems related to energy
Eater conservation rain water harvesting. Eatershed management
,esettlement and rehabilitation of peopleQ its problems and concerns.
Case studies.
2nvironmental ethics6 *ssues and possible solutions.
Climate change global warming acid rain o"one layer depletion
nuclear accidents and holocaust. Case studies.
Easteland reclamation
Consumerism and waste products
2nvironment 7rotection Act.
Air B7revention and Control of 7ollutionC Act
Eater B7revention and Control of 7ollutionC Act
Eildlife B7revention and Control of 7ollutionC Act
Eildlife 7rotection Act
+orest Conservation Act
*ssues involved in enforcement of environment legislation. 7ublic
awareness
UNIT - VII; Hu('$ *o8u+'t%o$ '$ t.e E$4%!o$(e$t
(B Hou!")
7opulation growth variation among nations
7opulation explosion ! +amily Eelfare 7rogramme
2nvironment and human health
)uman ,ights
9alue 2ducation
)*9 ( A*A<
Eomen and Child Eelfare
,ole of *nformation Technology in 2nvironment and human health
Case <tudies.
UNIT - VIII; F%e+ Eo!)
(@ Hou!")
9isit to a local area to document environmental assets ! river ( forest (
grassland ( hill ( mountain
9isit to a local polluted site ! %rban( ,ural ( *ndustrial ( Agricultural.
<tudy of common plants insects and birds.
<tudy of simple ecosystems ! pond river hill slopes etc.
24
12UBAM901
CORE <; *RODUCTION AND
MATERIALS MANAGEMENT
SEMESTER ,
III
Tot'+ Hou!"; <0
Note; ( T.eo!D o$+D)
OBJECTIVE;
#. The main ob@ective of the course is to make the students understand
about production process production control and materials
management.
CONTENTS
UNIT - I (10
Hou!")
*!ouct%o$ M'$'5e(e$t; Aefnition . +unction and <cope .
Transformation 7rocess with examples for diGerent types of production
systems . AiGerence between services and goods. 7lant location . +actors
aGecting plant location . -ethods of evaluating plant locations.
UNIT - II (10
Hou!")
*!oce"" Se+ect%o$; -ake or buy decision , 7rocess types6 Mob shop . Batch
. ,epetitive . Continuous. 7lant layout6 Types of layout.
UNIT - III (10
Hou!")
I$4e$to!D; Aefnition and purpose of inventory . *nventory model6 <imple
2;H . Aependent and independent demand . *nventory control6 ABC . +<3
and 92A. 7rinciples of M*T . <tores management6 7urpose of the stores .
+actors in the design of stores . <tores systems and procedures.
UNIT - IV (10
Hou!")
Met.o StuD '$ Fo!) Me'"u!e(e$t; ;b@ectives and purpose . Charts
and diagrams used in method study . *mportance of work measurement .
-easurement of standard time.
25
UNIT - V (10
Hou!")
Ju'+%tD Co$t!o+ '$ M'%$te$'$ce; Control Charts for attributes and
variables B7 Charts O Charts and 37 ChartsC . Huality control tools .
TH-. Types of -aintenance6 Breakdown . 7lanned . Total productive
maintenance.
TEXT BOO=;
1. Sara/ana/e*, P. $''/. *!ouct%o$ '$ M'te!%'+" M'$'5e(e$t7
I+ourth 2ditionJ. -argham 7ublication Chennai.
REFERENCE BOO=S;
#. Paneer Se*/am, $''1. *!ouct%o$ '$ O8e!'t%o$" M'$'5e(e$t7
I<econd 2ditionJ. 7rentice )all *ndia 3ew Aelhi.
$. Bu8a, 5.S. $''0. Moe!$ *!ouct%o$ M'$'5e(e$t7 I<econd 2ditionJ.
Mohn Eiley K <ons *nc B<eaC 7vt. &td. 3ew Aelhi.
0. "opa*a4risnan, P. and Sundaresan, 2009. M'te!%'+ M'$'5e(e$t , A$
I$te5!'te A88!o'c.7 I+ifth 2ditionJ7 7rentice )all *ndia 3ew Aelhi.
26
12UBAM902
CORE @; *RINCI*LES OF
MAR=ETING
SEMESTER ,
III
Tot'+ Hou!"; <0
OBJECTIVE;
#. The course aims to familiari"e the students with the basic concepts
involved in marketing.
CONTENTS
UNIT - I (10
Hou!")
-arketing6 Aefnition functions, importance and scope . Core marketing
concepts . Company orientation towards marketplace . Analy"ing the
marketing Bmicro and macroC environment ! Analy"ing consumer markets.
UNIT - II (10
Hou!")
7roduct6 Aefnition Characteristics Classifcation . 7roduct diGerentiation .
3ew product development . 7roduct life cycle . 7roduct mix . Branding
!types ! 7ackaging and labeling .. Aeveloping and communicating a
positioning strategy.
UNIT - III (10
Hou!")
7ricing6 %nderstanding pricing . <etting the price . Types ! Adapting the price
. *nitiating and responding to price changes.
7hysical distribution6 -arketing channels and value networks . ,ole of
marketing channels . Channel design decisions . Channel management
decisions! ,etailing . Eholesaling.
UNIT - IV (10
Hou!")
7romotion6 ,ole of marketing communication . Aeveloping eGective
communication . Aeciding the communication mix . Advertising Bob@ective
budgetC . <ales promotion Bob@ectives ma@or decisionsC . 7ublic relations.
UNIT - V (10
Hou!")
27
Airect marketing . *nteractive marketing! Eord!of!mouth! 7ersonal selling
Aesigning and managing sales force. Trends in marketing practices6 *nternal
marketing . <ocially responsible marketing!+uture of marketing. 2!marketing
Telemarketing and relationship marketing.
TEXT BOO=;
#. Pi**ai, #. S. . and Ba&a/ati, $'## Moe!$ M'!)et%$5 *!%$c%8+e" '$
*!'ct%ce"A K,evised 2ditionJ. <.Chand K Company &td. 3ew Aelhi.
REFERENCE BOO=S;
#. 7hilip Lotler Levin &ane Leller Abraham Loshy and -ithileswar Mha
$''? M'!)et%$5 M'$'5e(e$t BThirteenth 2ditionC 7earson
education 3ew Aelhi.
$. ,a@an 3air 3. and <an@ith ,.3air $''> M'!)et%$5 I<econd 2ditionJ.
<.Chand K Company &td. 3ew Aelhi.
.
28
12UBAM909
CORE B; BUSINESS
ECONOMICS
SEMESTER -
III
Tot'+ Hou!"; <0
OBJECTIVE;
#. To enable the students to understand the basic economic concepts
principles and theories.
$. To help the students understand the role of economics in business
environment.
CONTENTS
UNIT - I (10
Hou!")
Business 2conomics6 Aefnition 3ature and <cope of Business 2conomics .
%ses of Business 2conomics . 7rinciples of business economics ! ,elationship
of economics with other disciplines . ;b@ectives of a business frm.
UNIT - II (10
Hou!")
Aemand theory . -eaning &aw of Aemand and Aeterminants of Aemand !
2lasticity of Aemand . 7rice elasticity of demand *ncome elasticity of
demand Cross elasticity of demand Aemand forecasting . -ethods of
Aemand forecasting <upply theory . Aeterminants of <upply &aw of <upply.
UNIT - III (10
Hou!")
7roduction Theory . Cost analysis . Cost concepts and classifcation .
,evenue . ,elationship between A, and -, ! Break 2ven Analysis.
UNIT - IV (10
Hou!")
-arket . Classifcation ! 7rice and output Aecisions under diGerent -arket
structures ! 7erfect competition -onopoly -onopolistic Competition
Auopoly and ;ligopoly . 7roft . 7roft Theories.
UNIT - V (10
Hou!")
29
3ational *ncome . -ethods of calculating national income Business cycle .
7hases of Business cycle Causes and eGects . *nPation.
TEXT BOO=;
1. San4aran, S. $''1. Bu"%$e"" Eco$o(%c"7 IThird 2ditionJ. -argham
7ublications Chennai.
REFERENCE BOO=S;
#. Sundaram, (.P.M. and Sundaram, 5. .. $''1. Bu"%$e""
Eco$o(%c"7 I<econd 2ditionJ. <ultan Chand K <ons 3ew Aelhi.
$. Atmananda, $''5. M'$'5e!%'+ Eco$o(%c"7 IThird 2ditionJ. 2xcel
Books 3ew Aelhi.
0. "upta, 4.<. $''/. M'$'5e!%'+ Eco$o(%c"7 I<econd 2ditionJ. Tata
-c4raw!)ill 7ublishing Company &td. 3ew Aelhi.
30
12UBAM90/ CORE :; BUSINESS LAF SEMESTER , III
Tot'+ Hou!"; <0
OBJECTIVE;
#. To familiari"e the students with important business laws the
knowledge of which is essential for an understanding of the legal
implications of the general activities of a modern business
organi"ation.
CONTENTS
UNIT - I (10
Hou!")
The *ndian Contract Act #>1$6 2ssential of a valid contract . 9oid and
voidable agreements! 7erformance of contracts . Breach of contract and its
remedies ! Contingent contracts ! Huasi Contracts.
UNIT - II (10
Hou!")
The <ale of 4oods Act #?0'6 Aefnition of <ale Agreement to <ell and 4oods
. Conditions and Earranties !Transfer of 7roperty in 4oods ! 7erformance of
Contract of <ale . %npaid <eller and his ,ights ! <ale by Auction ! Aistinction
between <ale and )ire!7urchase.
UNIT - III (10
Hou!")
The 3egotiable *nstruments Act #>>#6 Aefnition of 3egotiable *nstruments!
+eatures and Linds of 3egotiable *nstruments!)older and )older!in!due
course!Crossing of Cheque and Types of Crossing!Aishonour and Aischarge
of 3egotiable *nstruments
UNIT - IV (10
Hou!")
The *ndian 7artnership Act #?0$6 Aefnitions and Characteristics of
7artnership! AiGerence between a company and a partnership frm! Types of
7artnership and Linds of 7artners!,ights and Auties of 7artners.
31
UNIT - V (10
Hou!")
The *ndian 7artnership Act #?0$6 Aissolution of 7artnership +irms . -odes of
dissolution of frm . ,ights and duties of 7artners on dissolution . &iabilities
on dissolution . <ettlement of accounts.
TEXT BOO=;
#. (apoor, ..%. $''?. E+e(e$t" o# Me!c'$t%+e L'E7 IThirty +irst
REFERENCE BOO=S;
#. "u*san, S.S., and (apoor, 4. L. $''?. Bu"%$e"" L'E %$c+u%$5
Co(8'$D L'E. I+ourteenth 2ditionJ. 3ew Age *nternational B7C &td.
3ew Aelhi.
$. Maeswari, S... and Maeswari, S. (. $''0. M'$u'+ o# Bu"%$e""
L'E"7 I+irst 2ditionJ. )imalaya 7ublishing )ouse 3ew Aelhi.
0. Tu*sian, P. !. $'''. Bu"%$e"" L'E7 I<econd 2ditionJ. Tata -c4raw!)ill
3ew Aelhi.
32
12UBAM90<
CORE C; FINANCIAL
ACCOUNTING
SEMESTER ,
III
Tot'+ Hou!"; <0
.ote: ;0< of te =uestions sa** ,e pro,*em and 30< of te =uestions sa**
,e teor$.
OBJECTIVE;
#. The students would be able to understand the basic accounting
concepts and book!keeping.
CONTENTS
UNIT - I (10
Hou!")
Basic accounting concepts and conventions . Accounting equations .
-eaning of accounting . Aouble entry book!keeping! Mournal &edger Trial
Balance <ubsidiary books . Cash book.
UNIT - II (10
Hou!")
+inal Accounts . Trading account . 7roft and loss account . Balance sheet
B<imple problems onlyC.
UNIT - III (10
Hou!")
Bank reconciliation statement . Average due date . Accounts current.
UNIT - IV (10
Hou!")
Aepreciation . Concept of depreciation . -ethods of providing depreciation .
<traight &ine -ethod . Eritten Aown -ethod . Annuity -ethod.
UNIT - V (10
Hou!")
Accounts of 3on!Trading Concerns . Capital and ,evenue 2xpenditure and
,eceipts . *ncome and 2xpenditure Account.
33
TEXT BOO=;
#. ,eddy T.<. and -oorthy A. $'#' +inancial Accounting. I<eventh 2ditionJ.
-argham 7ublication Chennai.
REFERENCE BOO=S;
#. Main and 3arang $''1. +inancial Accounting. I2ighth 2ditionJ. Lalyani
7ublishers Chennai.
$. Tulsian 7.C. $''?. Advanced Accountancy. I+ourth 2ditionJ. Tata -c4raw
)ill 3ew Aelhi.
0. 9inayakam 3. -ani 7.&. and 3agara@an L. &. $''>. 7rinciples of
Accountancy. 2urasia 7ublishing )ouse 7vt. &td. 3ew Aelhi.
34
12UCCBAA901
ALLIED III; BASICS OF COST
ACCOUNTING
SEMESTER , III
Tot'+ Hou!"; <0
.ote: ;0< of te =uestions sa** ,e pro,*em and 30< of te =uestions sa**
,e teor$.
OBJECTIVE;
#. To enable the students to understand the various types of cost
accounting and various elements of cost.
CONTENTS
UNIT - I (10
Hou!")
Cost accounting . -eaning defnition AiGerence between fnancial
accounting cost accounting and management accounting advantages and
disadvantages of cost accounting 2lements of cost . Cost sheet.
UNIT - II (10
Hou!")
-aterial cost ! Airect and indirect material cost . *ssue of materials of
production ! 7ricing methods . 2;H +*+; &*+; <imple average and
weighted average method.
UNIT - III (10
Hou!")
&abour cost ! Airect and indirect labour cost ! -ethods of payment of wages
incentive plans.
UNIT - IV (10
Hou!")
;verhead cost ! Classifcation allocation absorption and apportionment of
overheads.
UNIT - V (10
Hou!")
35
7rocess costing . 3ormal abnormal loss and gain Moint products and By .
products . Mob costing.
TEXT BOO=;
#. +ain, S.P. and .aran&, (. L. $''>. Co"t Accou$t%$57 I<econd 2ditionJ.
Lalyani 7ublishers Chennai.
REFERENCE BOO=S;
#. (an, M.' and +ain, P.(. $'''. Co"t Accou$t%$57 I+irst 2ditionJ. Tata
-c4raw )ill 7ublishing )ouse 3ew Aelhi.
$. 1i**iamson %un3an, $''>. Co"t '$ M'$'5e(e$t Accou$t%$57 I<econd
2ditionJ. 7rentice )all of *ndia 3ew Aelhi.
0. Bar, B.(. $''/. Co"t Accou$t%$57 I2ightieth 2ditionJ. A. ). Eheeler
7ublication 3ew Aelhi.
36
12UMACOA90
1L
12UMACCA90
1
12UMABAA90
1
ALLIED III; O*ERATIONS
RESEARCH
SEMESTER-
III
Tot'+ Hou!"; <0
OBJECTIVE;
#. To describe the industrial problem in terms of mathematical modeling
and fnd the solution to the above problem.
CONTENTS
UNIT , I (10
Hou!")
&inear 7rogramming 7roblemB&.7.7C . -athematical formulation . 4raphical
solution . <implex method.
C.'8te! , 2A C.'8te! , 9A C.'8te! , / Sect%o$" /71 to /797
UNIT , II (10
Hou!")
The Transportation problem . -athematical formulation . 3orth west corner
rule . -atrix minima method . 9ogelNs Approximation -ethod . -;A*
method . %n!balanced T7.
C.'8te! , 10 Sect%o$" 1071 to 10711
UNIT , III (10
Hou!")
The Assignment 7roblem . -athematical formulation ! )ungarian method .
%n!balanced A.7
C.'8te! , 11 Sect%o$" 1171 to 117/
UNIT , IV (10
Hou!")
<equencing problem . Aefnition . Basic assumptions . n @obs to be operated
on two machines . 7roblems . n @obs to be operated on three machines .
7roblems . n @obs to be operated on m machines . 7roblems ! two @obs to be
operated on RmN machinesB4raphic methodC . 7roblems.
C.'8te! , 12 Sect%o$" 1271 to 127@7
37
UNIT , V (10
Hou!")
3etwork and scheduling by 72,T(C7- . Time calculations in networks .
Critical 7ath -ethod BC7-C . 72,T . 72,T Calculations.
C.'8te! , 21
38
TEXT BOO=;
#. (antiswarup "upta, P.(. and Man Moan, 2001. O8e!'t%o$" Re"e'!c.A
<ultan Chand K <ons 3ew Aelhi.
REFERENCE BOO=S;
#. "upta, P.(. and >ira, %.S. 2009. O8e!'t%o$" Re"e'!c.A <.Chand K Co
3ew Aelhi.
$. >amand$ Taa, 1??@. O8e!'t%o$" Re"e'!c.A 7rentice )all
7ublications 3ew Aelhi.
39
12UBAM/01
CORE 10; FINANCIAL
MANAGEMENT
SEMESTER ,
IV
Tot'+ Hou!"; <0
Note: ;0< of te =uestions sa** ,e teor$ ,ased and 30< of te =uestions
wi** ,e pro,*em.
OBJECTIVE;
#. The students after undergoing the course would be able to understand
the tools and techniques used in +inancial -anagement.
CONTENTS
UNIT , I; (T.eo!D O$+D) (10
Hou!")
+inancial management . -eaning . Aefnition . ;b@ectives . *mportance .
+unctions .<tructure of fnancial management . ,ole of a fnancial manager !
<ources of fnance . <hort!term source . &ong!term source.
UNIT , II; (Bot. T.eo!D '$ *!ob+e() (10
Hou!")
Capital Budgeting . *mportance of capital budgeting ! -ethods of evaluating
pro@ect investment proposal .7ayback 7eriod 379 *,, A,, 7roftability
*ndex Bsimple problems onlyC.
UNIT , III; (T.eo!D O$+D) (10
Hou!")
Capital structure . +actors inPuencing capital structure . ;ptimum capital
structure !Aividend and dividend policy6 -eaning classifcation sources
available for dividend . Aeterminants of dividend policy.
UNIT , IV; (Bot. T.eo!D '$ *!ob+e() (10
Hou!")
Cost of capital . Concept of cost of capital . Aeterminants of cost of capital .
<imple and weighted average cost of capital. &everages . -eaning . Types .
*mportance and signifcance of leverages operating fnancial and combined
leverages.
40
UNIT , V; (T.eo!D O$+D) (10
Hou!")
Eorking capital management . Concepts . *mportance ! Aeterminants of
working capital .Cash management ! -otives of holding cash ! ;b@ectives
and strategies of cash management ! ,eceivables management . ;b@ectives
. *nventory management . *mportance . 7olicies.

TEXT BOO=;
1. Maeswari, S. .. $''1. *!%$c%8+e" o# F%$'$c%'+ M'$'5e(e$t7 I+irst
REFERENCE BOO=S;
#. Pande$, 7. M. $''?. F%$'$c%'+ M'$'5e(e$t. I2ight 2ditionJ. 9ikas
$. (u3a*, M. !. $''? F%$'$c%'+ M'$'5e(e$t7 IThird 2ditionJ. 9ikas
0. (an, M.'. and +ain, P. (. F%$'$c%'+ M'$'5e(e$t7 I+ifth 2ditionJ.
)imalaya 7ublications 3ew Aelhi.
41
12UBAM/02
CORE 11; HUMAN RESOURCE
MANAGEMENT
SEMESTER-
IV
Tot'+ Hou!"; <0
OBJECTIVE;
#. The students would be able to understand the concepts and principles
of )uman ,esource -anagement.
CONTENTS
UNIT - I (10
Hou!")
*ntroduction . -eaning and Aefnition 3ature 2volution <cope ob@ectives
and *mportance of ),- . ,ole and Hualities of a good ), manager .
+unctions of ),-.
UNIT - II (10
Hou!")
)uman ,esources 7lanning and 7olicies . 3ature *mportance and ob@ectives
of ), 7lanning . 7rocess of ), 7lanning . ), planning techniques . ),-
7olicies ! 3eed Type and <cope of ),- 7olicies.
UNIT - III (10
Hou!")
,ecruitment and <election . <ources of ,ecruitment . AiGerence between
recruitment and selection . <election process . screening of applicants .
Tests . *nterview . Types of interview . 7rocess of conducting interview .
Checking of references . -edical examination . +inal selection . 7lacement .
*nduction.
UNIT - IV (10
Hou!")
Training and Aevelopment . 3eed ! *mportance of training . Types of training
. -ethods of training . 2valuation of Training ! -anagement Aevelopment .
*mportance . -ethods of conducting -A7s.
UNIT - V (10
Hou!")
42
7erformance Appraisal . 3eed . 7rocess . Techniques. 7romotion Transfer
Termination . 7romotional policies . -erit 9s <eniority . Transfer . ;b@ectives
of transfer . Types of Transfers ! Termination of <ervices . 2mployee attrition
. +actors responsible for attrition Aismissal Aischarge 9oluntary retirement
schemes.
TEXT BOO=;
#. Su,,a #ao, P. $''>. E""e$t%'+" o# Hu('$ Re"ou!ce M'$'5e(e$t
'$ I$u"t!%'+ Re+'t%o$"7 ITenth 2ditionJ. )imalaya 7ublishing )ouse
3ew Aelhi.
REFERENCE BOO=S;
#. +aisan4ar, (. $''8. Hu('$ Re"ou!ce" M'$'5e(e$t7 I+irst 2ditionJ.
-argham 7ublications Chennai.
$. Mamoria, !.B. $''1. *e!"o$$e+ M'$'5e(e$t7 I<econd 2ditionJ.
)imalaya 7ublishing )ouse 3ew Aelhi.
0. Aswatappa, (. $'#'. Hu('$ Re"ou!ce" '$ *e!"o$$e+
M'$'5e(e$t7 IThird 2ditionJ. Tata -c4raw )ill 7ublishing )ouse 3ew
Aelhi.
43
12UBAM/09 CORE 12; BUSINESS ETHICS
SEMESTER-
IV
Tot'+ Hou!"; <0
OBJECTIVE;
#. To make the students understand ethical issues in business and to
nurture and develop social responsiveness.
CONTENTS
UNIT - I (10
Hou!")
*ntroduction to Business ethics6 -eaning and nature of Business ethics .
Benefts ! <cope ! +actors 4overning Business ethics ! Code of 2thics ! 2thical
dilemmas ! 2thical problems.
UNIT - II (10
Hou!")
Corporate 4overnance6 3eed and <ignifcance of Corporate 4overnance !
+undamentals and 7rinciples of Corporate 4overnance ! -echanisms for
better governance ! Corporate 4overnance in *ndia ! C** code of Corporate
4overnance Corporate <ocial ,esponsibility6 -eaning ! 3eed for C<,.
UNIT - III (10
Hou!")
2nvironmental 2thics6 Concept of sustainable development ! 2nvironmental
pollution! Types and causes of pollution ! 3eed for pollution control !
Approaches to pollution control ! <teps taken by government to control
pollution in *ndia.
UNIT - IV (10
Hou!")
2thics in workplace6 *mportance of workplace ethics +actors inPuencing
workplace ethics ! ConPict of interest . Concepts kinds and managing
conPict of interest ! Aiscrimination! +orms of discrimination and prevention of
@ob discrimination )arassment! 7reventing <exual harassment ! 4uidelines
for managing ethics in the workplace.
UNIT - V (10
Hou!")
44
2thics in -arketing and Consumer protection6 3eed for ethical behavior in
marketing ! 2thical issues in -arketing ! Advertising ethics ! Code of conduct
for Advertising ! Consumer rights ! 3eed for consumer protection ! -ethods
of consumer protection and consumer protection Act #?>5.
45
TEXT BOO=;
#. "upta, ! .B. $''1. Bu"%$e"" Et.%c" '$ Co((u$%c't%o$7 I+irst
2ditionJ. <ultan Chand and <ons 3ew Aelhi.
REFERENCE BOO=S;
#. #ao, A. B. $''5. Bu"%$e"" Et.%c" '$ *!o#e""%o$'+ V'+ue". I+irst
2ditionJ. 2xcel Books 3ew Aelhi.
$. #a)i/, (. Misra, $''5. Bu"%$e"" Et.%c"A Coe o# Co$uct #o!
M'$'5e!". I+irst 2ditionJ. ,upa K Co 3ew Aelhi.
0. Aso4, (. .adani, $''?. Bu"%$e"" Et.%c" '$ Bu"%$e""
Co((u$%c't%o$ I+irst 2ditionJ. Taxmann 7ublications B7C &td. 3ew
Aelhi.

46
12UBAM/0/ CORE 19; INDUSTRIAL LAF
SEMESTER -
IV
Tot'+ Hou!"; <0
OBJECTIVE;
#. To equip the students with the knowledge of various laws concerning
employeesN safety welfare health social security associations and
their relationship with their employers which will in turn help them
eGectively carry out their future roles as managers.
CONTENTS
UNIT - I (10
Hou!")
+actories Act6 Aefnitions *nspection of +actories ! 7rovisions relating to the
health safety and welfare of workers ! Eorking hours ! 2mployment of
Eomen and :oung 7ersons ! Annual &eave.
UNIT - II (10
Hou!")
The *ndustrial Aisputes Act #?816 ;b@ect of the Act ! Aefnitions ! Authorities
under the Act .Conciliation machinery . Ad@udications of industrial disputes .
<trikes and &ock ;uts . &ay oG ! ,etrenchment . Closure . %nfair labour
practices.
UNIT - III (10
Hou!")
7ayment of Eages Act #?056 Application of the Act . Aefnitions . ,ules for
payment of wages . Aeduction from Eages.
UNIT - IV (10
Hou!")
The 2mployees 7rovident +und and -isc. Act #?/$. Application of the Act .
7+ <chemes . 2mployees 7ension <cheme . 2mployees Aeposit &inked
*nsurance <cheme.
UNIT - V (10
Hou!")
47
The 7ayment of 4ratuity Act #?1$6 -eaning of 4ratuity . 7ayment of
4ratuity ! +orfeiture of 4ratuity . Aetermination of 4ratuity . Appeals .
,ecovery.
7ayment of Bonus Act #?5/6 <cope and Application. Aefnitions . Calculation
of Bonus . 2ligibility and disqualifcations for Bonus . -inimum and
maximum bonus payable.
48
TEXT BOO=;
1. (apoor, .. %. $'#'. E+e(e$t" o# I$u"t!%'+ L'E7 ITenth 2ditionJ.
<ultan Chand K <ons 3ew Aelhi.
REFERENCE BOO=S;
#. Sri/atsa/a, S. !. $''?. I$u"t!%'+ Re+'t%o$" '$ L'bou! L'E". I+ifth
2ditionJ. 9ikas 7ublishing )ouse 7rivate &imited 3ew Aelhi.
$. Sin&, B. %. $''1. L'bou! L'E"7 I<econd 2ditionJ. 2xcel Books 3ew
Aelhi.
0. (umar, >. L. $'#'. L'bou! L'E" E4e!DboD S.ou+ =$oE. I+ifth
2ditionJ. %niversal &aw 7ublishing Company 7vt. &td. Chennai.
49
12UBAM/0<
CORE 1/; MANAGEMENT
ACCOUNTING
SEMESTER- IV
Tot'+ Hou!"; <0
3ote6 1'D of the questions shall be problem and 0'D of the questions shall
be theory.
OBJECTIVE;
#. The course aims to introduce the concepts of management accounting
types of accounting statements and budgets to the students.
CONTENTS
UNIT - I (10
Hou!")
-anagement accounting . -eaning defnition AiGerence between
management accounting cost accounting and fnancial accounting
advantages and disadvantages of management accounting.
UNIT - II (10
Hou!")
+und Pow statement . 7reparation of statement of changes in working
capital calculation of funds from operations 7reparation of <ources and
application statement.
UNIT - III (10
Hou!")
Cash Pow statement . Calculation of funds from operations and cash from
operations 7reparation of cash inPows and outPows statement.
UNIT - IV (10
Hou!")
Budgets . 7roduction budget 7roduction cost budget sales budget cash
budget and Pexible budget -arginal costing.
UNIT - V (10
Hou!")
,atio Analysis . 7roftability solvency and liquidity ratios.
50
TEXT BOO=;
#. #edd$, T.S. and Moort$, A. 2010 M'$'5e(e$t Accou$t%$57 I<eventh
2ditionJ. -argham 7ublication Chennai
REFERENCE BOO=S;
#. Sarma, #.(. and Sasi (. "upta, 2003. M'$'5e(e$t Accou$t%$5;
*!%$c%8+e" '$ *!'ct%ce7 I3inth 2ditionJ. Lalyani 7ublishers 3ew Aelhi.
$. 7namdar, S.M. and 7$en&er, S. 7. $''/. Co"t '$ M'$'5e(e$t
Accou$t%$57 I<econd 2ditionJ. The 2nglish &anguage Book <ociety and
2dward Annold &td. &ondon.
0. Maeswari, S. .. M'$'5e(e$t Accou$t%$5 <ultan Chand K <ons 3ew
Aelhi.
51
12UCCBAA/0
1
ALLIED IV; *RINCI*LES OF
AUDITING
SEMESTER-
IV
Tot'+ Hou!"; <0
OBJECTIVE;
#. To enable the students understand the auditing and its relationship
with management.
CONTENTS
UNIT - I (10
Hou!")
2volution of auditing . +actors responsible for growth of auditing . -eaning
Aefnition and 3ature . Aistinction between investigation and auditing.
UNIT - II (10
Hou!")
;b@ects of an audit . +unctions of audit . 7rocess of auditing . Advantages
and Aisadvantages . Hualities of an auditor . Classifcation of audit.
UNIT - III (10
Hou!")
7rinciples of audit . Audit procedures . Techniques of auditing . Basic
concepts of auditing . 7lanning the audit . Audit programme.
UNIT - IV (10
Hou!")
*nternal check . *nternal control and internal audit . 9ouching6 -eaning
Aefnition and kinds of vouchers.
UNIT - V (10
Hou!")
-anagement audit . -eaning Aefnition ob@ectives Advantages and
disadvantages Task of management audit and operational audit . AiGerence
between cost audit and management audit . -anagement auditor ! Auties
and responsibilities . Conduct of management audit ! ,eport
TEXT BOO=;
52
1. +ain, %. P. 2006. Au%t%$57 I3inth 2ditionJ. Lonark 7ublishers 3ew Aelhi.
REFERENCE BOO=S;
#. %in4ar Pa&are, 200;. *!%$c%8+e" '$ *!'ct%ce" o# Au%t%$57 I3inth
$7 SaAena, #. ". $''$. *!%$c%8+e" '$ *!'ct%ce" o# Au%t%$57 I<econd
2ditionJ. )imalaya 7ublishing )ouse.
0. Tandon, B. .. $''5. Au%t%$5 t.eo!D '$ *!'ct%ce" <ultan Chand K
<ons 3ew Aelhi.
53
12UMACOA/0
1 L
12UMACCA/0
1L
12UMABAA/0
1
ALLIED IV; BUSINESS
STATISTICS
SEMESTER -
IV
Tot'+ Hou!"; <0
OBJECTIVE;
#. To prove knowledge on statistical techniques used for decision
making in business.
CONTENTS
UNIT - I (10
Hou!")
*ntroduction . Collection and Tabulation of <tatistical Aata. . +requency
Aistribution . -easures of Central Tendency . -ean -edian -ode
4eometric -ean and )armonic -ean.
UNIT - II (10
Hou!")
-easures of Aispersion ! ,ange ! Huartile Aeviation ! -ean Aeviation !
<tandard Aeviation ! -easure of <kewness ! Larl 7earson and BowleyNs Co!
e=cient of <kewness.
UNIT - III (10
Hou!")
Correlation ! Types of Correlation ! -easure of Correlation ! Larl 7earsonNs Co!
2=cient of Correlation ! <pearman ,ank Correlation Co!e=cient ! <imple
,egression Analysis . ,egression 2quations . 7roperties of Correlation Co!
e=cient and ,egressions Co!e=cient.
UNIT - IV (10
Hou!")
*ndex 3umbers ! Aefnition of *ndex 3umbers %ses 7roblems in the
Construction of *ndex 3umbers ! <imple and Eeighted *ndex 3umbers. Chain
and +ixed Base *ndex ! Cost of &iving *ndex 3umbers.
54
UNIT - V (10
Hou!")
Analysis of Time <eries ! Aefnition ! Components of Time <eries %ses
-easures of <ecular Trend -easures of <easonal 9ariations. -ethod of
<imple Average only.
TEXT BOO=;
#. Pi**ai, #.S... and Ba&a/ati, 0. $'#'. St't%"t%c" I<eventh 2ditionJ.
REFERENCE BOO=S;
#. "upta, S.!. and (apoor, 0.(. $''?. Fu$'(e$t'+" o# M't.e('t%c'+
St't%"t%c" I2leventh 2ditionJ. <.Chand K <ons 3ew Aelhi.
$. "upta, S.P. $''>. St't%"t%c'+ Met.o" IThirty <eventh 2ditionJ. <ultan
55
12UBAM<0
1
CORE 1<; STRATEGIC
MANAGEMENT
SEMESTER -
V
Tot'+ Hou!"; <0
OBJECTIVE;
#. To look at an organi"ation from a C2;Ns perspective and to understand
the skills and qualities required for leadership in an organi"ation.
CONTENTS
UNIT - I (10
Hou!")
Business 7olicy . -eaning . +eatures . Classifcation . 7olicy formulation and
ob@ectives . Types . Business policy in various economic systems BCapitalist
socialist and mixedC.
UNIT - II (10
Hou!")
-a@or business policies . 7ersonnel policy . 7roduction policy . -arketing
policy . +inancial policy.
UNIT - III (10
Hou!")
<trategic management . -eaning . *mportance . <trategic management
process . <trategy alternatives ! <E;T analysis . BC4 matrix.
UNIT - IV (10
Hou!")
4rand <trategies6 <tability 4rowth BAiversifcation <trategies 9ertical
*ntegration <trategies -ergers Acquisition and Takeover <trategies
<trategic Alliances and Collaborative 7artnershipsC ,etrenchment ! 4eneric
<trategies.
UNIT - V (10
Hou!")
56
<trategy implementation and evaluation . 7ro@ect and procedural
implementation . ,esource allocation . <tructural implementation .
Corporate <ocial ,esponsibility.
TEXT BOO=;
#. ABar (aBmi, $''>. Bu"%$e"" *o+%cD '$ St!'te5%c M'$'5e(e$t.
I<econd 2ditionJ. Tata -c4raw )ill 7ublishing )ouse 3ew Aelhi.
REFERENCE BOO=S;
#. Srini/asan, ,. $''>. St!'te5%c M'$'5e(e$t ; T.e I$%'$ Co$te&t7
I+irst 2ditionJ. 7rentice )all of *ndia 3ew Aelhi.
$. Mamoria and Mamoria and Su,,a #ao, $''#. Bu"%$e"" *+'$$%$5 '$
*o+%cD7 I+irst 2ditionJ. )imalaya 7ublishing )ouse 3ew Aelhi.
0. Matur, -.!. $''/. Te&t Boo) o# St!'te5%c M'$'5e(e$t7 I<econd
2ditionJ. -acmillan *ndia &td. 3ew Aelhi.
57
12UBAM<02
CORE 1@; ENTRE*RENEURIAL
DEVELO*MENT
SEMESTER -
V
Tot'+ Hou!"; <0
OBJECTIVE;
#. The course aims to prepare a ground where the students view
entrepreneurship as an attractive career option.
$. *t enables the students to know the process involved in
entrepreneurship.
CONTENTS
UNIT - I
(10 Hou!")
*ntroduction to 2ntrepreneurship6 -eaning +unctions Types Hualities of
2ntrepreneurs . 9enture &ife cycle ! Eomen 2ntrepreneurs ! ,ole of
entrepreneur in economic development.
UNIT - II
(10 Hou!")
*dea 4eneration ! *dea 4eneration and ;pportunity 2valuation ! 2valuating
opportunity using case studies ! Applying ;pportunity 2valuation +ramework
to a <uccessful venture. 9enture capitalist.
UNIT - III
(10 Hou!")
Business ;rgani"ations . Types6 <ole 7roprietorship 7artnership Co.
operative <ociety Moint <tock Company6 +eatures Advantages and
Aisadvantages of various types of business organi"ation ! 2ntrepreneurial
Aevelopment 7rogramme . ;b@ectives 7hases of 2ntrepreneurial
Aevelopment 7rogramme.
UNIT - IV
(10 Hou!")
2nvironmental +actors inPuencing entrepreneurship ! Aesigning a Business
-odel ! 2lements of a Business 7lan . 7reparation of Business 7lan.
58
UNIT - V
(10 Hou!")
*nstitutional +inance to 2ntrepreneurs . ,ole of T**C <*AB* and Commercial
Banks . *ncentives and <ubsidies to 2ntrepreneurs ! ,ole of A*C -<-2
<*AC; and 3<*C.
TEXT BOO=;
1. "upta, !. B. and Srini/asan, .. P. $''? E$t!e8!e$eu!%'+
De4e+o8(e$t IThird 2ditionJ. <ultan Chand K <ons 3ew Aelhi.
REFERENCE BOO=S;
#. (an4a, S.S. $''?. E$t!e8!e$eu!%'+ De4e+o8(e$t7 I3inth 2ditionJ. <.
Chand K Co. 3ew Aelhi.
$. 0asant %esai, 200;. DD$'(%c" o# E$t!e8!e$eu!%'+ De4e+o8(e$t
'$ M'$'5e(e$t7 I+irst 2ditionJ. )imalaya 7ublishing )ouse 3ew
Aelhi.
0. Sara/ana/e*, P. #??1. E$t!e8!e$eu!".%8 De4e+o8(e$t7 I<econd
2ditionJ. 2ss 7ee 7ublishing )ouse Chennai.
59
12UBAM<09
CORE 1B; EX*ORT AND IM*ORT
MANAGEMENT
SEMESTER - V
Tot'+ Hou!"; <0
OBJECTIVE;
#. The course aims to understand the conceptual and regulatory
framework of exports and imports in *ndia.
CONTENTS
UNIT - I
(10 Hou!")
*ntroduction to exports and imports6 -eaning and *mportance ! +actors
*nPuencing 2xport and *mport . ,ole of 2xport and *mport in 2conomic
Aevelopment . *nternational business environment.
UNIT - II (10
Hou!")
2xports and imports procedure ! ,egistration 7rocess6 *2C 3umber
documents required for *2C 3umber ! 2xport Aocumentation6 Commercial
*nvoice 7acking &ist Certifcate of *nspection Certifcate of *nsurance Bill of
&ading Certifcate of ;rigin Bill of 2xchange <hipment Advice.
UNIT - III (10
Hou!")
2xport <hipment 7rocedure6 Cargo *nsurance Customs Clearance ,eceipt
and <hipment Aocuments from C and + Agent 7resentation of <hipment
Aocuments to the 3egotiable Bank ! *3C; Terms
UNIT , IV (10
Hou!")
-ethods of payment6 Advance 7ayment ;pen Account Consignment <ales
and Aocuments against Acceptance BA(AC Aocuments against 7ayment
BA(7C &etter of Credit B&(CC6 Benefts Types . 2xport +inance6 7re!<hipment
+inance 7ost!<hipment Credit.
UNIT - V
(10 Hou!")
60
2xport *ncentives ! <pecial facility provided for +TS <2S and 2;% <tar
2xport )ouse ! *mport -anagement6 *mport Clearance 7rocedure.
TEXT BOO=;
#. Ba*a&opa*, T.A.S. $''1. E&8o!t M'$'5e(e$t7 I3ineteenth 2ditionJ.
REFERENCE BOO=S;
#. Aseem (umar, $''1. E&8o!t '$ I(8o!t M'$'5e(e$t. I+irst 2ditionJ.
2xcel Books 3ew Aelhi.
$. 0arsne$, #. !. and Batta3ara$$a, B. 1???. I$te!$'t%o$'+ M'!)et%$5
M'$'5e(e$t7 IThird 2ditionJ. <ultan Chand and <ons 3ew Aelhi.
0. Srini/asan, #. 2006. I$te!$'t%o$'+ M'!)et%$5. IThird 2ditionJ. 7)*
&earning 7rivate &td. 3ew Aelhi.
61
12UBAM<0/ CORE 1:; BUSINESS RESEARCH
SEMESTER ,
V
Tot'+ Hou!"; <0
OBJECTIVE;
#. The students after undergoing the course would be able to understand
the concepts methodology and applications of marketing research.
CONTENTS
UNIT - I (10
Hou!")
Aefnition of ,esearch . Types of ,esearch . <teps in research . ,esearch
design . Components of research design.
UNIT - II (10
Hou!")
Aata collection . 7rimary data . <econdary data . -ethods . <urvey method
. Huestionnaire and *nterview <chedule . *nterview . Technique . <caling
Techniques . ;bservation -ethod.
UNIT - III (10
Hou!")
<ampling 7lan ! <ampling -ethods . 7robability <ampling . 3on!probability
<ampling . Aetermination of sample si"e . <ampling 2rrors.
UNIT - IV (10
Hou!")
Analysis and interpretation of data . chi . square test . R+N test . RTN Test .
A3;9A test . )ypothesis . Characteristics . Types of hypothesis.
UNIT - V (10
Hou!")
,eport writing . <teps in writing a research report . &ayout of research report
. Types of ,eports .;ral presentation.
TEXT BOO=;
62
1. Sarma, %.%. $''>. M'!)et%$5 Re"e'!c.; *!%$c%8+e"A A88+%c't%o$"
'$ C'"e"7 I+irst 2ditionJ. <ultan Chand K <ons 3ew Aelhi.
REFERENCE BOO=S;
#. (otari, !.#. $'#'. Re"e'!c. Met.oo+o5DA I3inth 2ditionJ 3ew Age
*nternational 3ew Aelhi.
$. #a)endra .ar&und4ar, $''0. M'!)et%$5 Re"e'!c.; Te&t '$ C'"e"
IThird 2ditionJ. Tata -c4raw )ill 7ublishing )ouse 3ew Aelhi.
0. #ao, (. 9. $''?. Re"e'!c. Met.o" %$ Co((e!ce '$
M'$'5e(e$t. I+irst 2ditionJ. <terling 7ublishers 7vt. &td. 3ew Aelhi.
63
12UBAM<0<
CORE 1C; HUMAN RESOURCE
DEVELO*MENT
SEMESTER ,
V
Tot'+ Hou!"; <0
OBJECTIVE;
#. The students would be able to understand the ),A techniques that are
practiced in organi"ations for the development of individual and
organi"ation.
CONTENTS
UNIT - I (10
Hou!")
)uman ,esource Aevelopment . 3ature and <cope . 2volution . AiGerence
between )uman ,esource -anagement and )uman ,esource Aevelopment .
), system designing.
UNIT - II (10
Hou!")
),A -ethods(*nstruments . ),A 7rocess . ),A ;utcomes . 7erformance
-anagement and its ob@ectives . 7erformance Appraisal Techniques .
7otential appraisal and development . 05' Aegree +eedback.
UNIT - III (10
Hou!")
7erformance counselling and interpersonal feedback . Types of counselling .
Aeveloping dyadic relationship through eGective counselling . Career
planning and development.
UNIT - IV (10
Hou!")
Training . Conceptual framework . *dentifcation of training needs . Training
ob@ectives . Aesigning training programmes . Training methods . 2valuating
the eGectiveness of training programmes . ,etraining.
UNIT - V (10
Hou!")
),A *nterventions . )uman ,esource *nformation <ystems B),*<C . <teps in
implementing ),*< . ),A in *ndian *ndustry . +uture of ),A.
64
TEXT BOO=;
1. Si*/era, %.M. 200;. Hu('$ Re"ou!ce De4e+o8(e$t , T.e I$%'$
E&8e!%e$ce7 I+irst 2ditionJ. 3ew *ndia 7ublications 3ew Aelhi.
REFERENCE BOO=S;
#. #ao, T.0. #??1. A+te!$'t%4e A88!o'c.e" '$ St!'te5%e" o# Hu('$
Re"ou!ce De4e+o8(e$t7 I+irst 2ditionJ. ,awat 7ublications 3ew Aelhi.
$. Tapomo$ %e,, $''5. Hu('$ Re"ou!ce De4e+o8(e$t7 I+irst 2ditionJ.
Ane books 3ew Aelhi.
0. #atan #edd$, B. $''1. EMect%4e Hu('$ Re"ou!ce T!'%$%$5 '$
De4e+o8(e$t St!'te5D7 I<eventh 2ditionJ. )imalaya 7ublishing )ouse
3ew Aelhi.
65
12UBAM<0@
CORE 20; *RACTICAL
BAN=ING
SEMESTER - V
OBJECTIVE;
#. Aissemination of basic information concerning fundamentals and
practicalities of banking particularly *ndian banking.
CONTENTS
UNIT - I
Composition of the *ndian banking system6 Commercial Banks Co!operative
Banks ,egional ,ural Banks +oreign Banks and Aevelopment Banking
*nstitutions. ,eserve Bank of *ndia B,B*C ! Constitution . +unctions . Credit
,egulation . -onetary 7olicy of the ,B*.
UNIT - II
Commercial Banking . +unctions . *ndian Commercial Banks and 2conomic
Aevelopment.
<tate Bank of *ndia B<B*C . ;rigin . +unctions . ,ole of <B* in the development
of agriculture industries particularly small scale industrial units.
UNIT - III
Eho is a bankerT . Eho is a customerT . Banker and Customer ,elationship .
Auties and ;bligations of a Banker . ,ights of a banker.
,etail Banking6 Aeposit Accounts . +eatures of <avings Bank Account
Current Account Term Aeposit and ,ecurring Aeposit.
UNIT - IV
&oans and Advances6 7rinciples of <ound &ending . <tyles of Credit6 Cash
Credit ;verdraft and &oans . -odes of Creating Charge6 &ien 7ledge
)ypothecation and -ortgage.
UNIT - V
3egotiable *nstruments . +eatures . Aistinguishing features of Cheque Bill of
exchange and 7romissory 3ote . )older and )older in due course. Crossing
and its types . 2ndorsements . Linds of endorsements.
TEXT BOO=;
66
#. Sundaram, (.P.M. and 0arsne$, 7. 3. $''>. B'$)%$5 T.eo!DA L'E '$
*!'ct%ce. I+ifth 2ditionJ. <ultan Chand K <ons 3ew Aelhi.
REFERENCE BOO=S;
#. 0i)a$ara&a/an 7$en&ar, ". $''1. I$t!ouct%o$ to B'$)%$57 I<econd
2ditionJ. 2xcel Books 3ew Aelhi.
$. "ordon, 5. and .atara)an, (. 200;. B'$)%$5 T.eo!DA L'E '$ *!'ct%ce7
I+ifth 2ditionJ. )imalaya 7ublishing )ouse 3ew Aelhi.
0. Sri4anta "os, A. #??#. I$%'$ b'$)%$5; C!%(e '$ Secu!%tD %$
I$%'$ b'$)"7 ITenth 2ditionJ. A7) 7ublishing 3ew Aelhi.
67
12UBAE<01 EXTENSION ACTIVITY
SEMESTER -
V
OBJECTIVE;
#. The course aims to create consumer awareness in the areas like
quality price after!sales!service consumer rights etc.
Gu%e+%$e" #o! c'!!D%$5 out t.e E&te$"%o$ Act%4%tD;
<tudents during their ffth semester would be sent for a feld work to
the nearby areas in order to study the UConsumer AwarenessV regarding the
availability of branded and unbranded products and the quality pricing and
after!sales! service of such products. +urther the students would also be
exposed to the various rights available to them as consumers. Based on
their feld visit the students have to prepare a report on the various aspects
mentioned above. They are also expected to conduct an awareness camp to
educate the consumers about their rights.
68
12UBAM@01
CORE 21; INVESTMENT
MANAGEMENT
SEMESTER -
VI
Tot'+
Hou!"; <0
Note6 3o problem to be asked. ;nly theory portions are included in all the
fve units.
OBJECTIVE;
#. The students would be able to evaluate various investment
alternatives estimate risk!return tradeoGs and evaluate investment
performance.
CONTENTS
UNIT , I
(10 Hou!")
*nvestment . -eaning *nvestment and <peculation *nvestment process.
+inancial markets . 3ew *ssue market Poating new issues 3*- participants.
<tock exchange ! +unctions trading and settlement process.
UNIT - II
(10 Hou!")
*nvestment alternatives . 4overnment securities ! Treasury bills 77+ 3<<
7ost o=ce savings <chemes.
Corporate Bonds . +eatures and Types. 7reference shares 2quity <hares
-utual +und investments *nsurance 4old <ilver and ,eal 2state . %T+.
UNIT - III
(10 Hou!")
,isk . Types of risk measurement of risk. ,eturns . -easurement of returns.
9aluation of Bonds 9aluation of 7reference shares 9aluation of 2quity.
UNIT - IV
(10 Hou!")
+undamental Analysis . 2conomic analysis *ndustry analysis Company
analysis. ,elevance of fundamental analysis.
Technical Analysis . Charts . technical indicators. +undamental Analysis 9s
Technical Analysis.
69
UNIT - V (10
Hou!")
7ortfolio -anagement6 2stimating rate of return and standard deviation of
portfolio -arkowit" ,isk return optimi"ation . <harpeNs ;ptimi"ation
<olution Capital -arket Theory6 Capital -arket &ine <ecurity -arket &ine
,isk free &ending and borrowings . Arbitrage 7ricing Theory.
TEXT BOO=;
#. Preeti Sin&, $''1. I$4e"t(e$t M'$'5e(e$t. I+ifteenth 2ditionJ.
REFERENCE BOO=S;
#. Punita/ati Pandian, $''?. Secu!%tD A$'+D"%" '$ *o!t#o+%o
M'$'5e(e$t IThird 2ditionJ. 9ikas 7ublishing )ouse 3ew Aelhi.
$. Ba**a, 0.(. $''>. I$4e"t(e$t M'$'5e(e$t7 I+ifteenth 2ditionJ. <ultan
0. A/adani, 0.(. $''8. I$4e"t(e$t M'$'5e(e$t I2ight 2ditionJ.
70
12UBAM@02
CORE 22; SERVICES
MAR=ETING
SEMESTER ,
VI
Tot'+ Hou!"; <0
OBJECTIVE;
#. The ob@ective of this course is to acquaint the students with the
uniqueness of the service characteristics and its marketing
implications.

CONTENTS
UNIT , I (10
Hou!")
<ervices6 Aefnition . 3eed for service marketing . <ervice and technology .
Characteristics of services . Types of services . <ervice -arketing mix! 3eed
for expanded marketing mix . Consumer behavior in services . Customer
expectations of services6 -eaning and types of service expectations +actors
that inPuence customer expectations of service.
UNIT , II (10
Hou!")
Customer perceptions of service6 Customer perceptions Customer
satisfaction . <ervice quality.
The 4aps model of service quality . <ervice marketing triangle . <ervice
encounters6 The building blocks for customer perceptions . <ervice recovery6
*mpact of service failure and recovery response.
UNIT , III (10
Hou!")
<ervice development and design6 Challenges Types of new services <tages
in new service development . <ervice blueprinting.
-anaging demand and capacity6 Capacity constraints Aemand patterns
<trategies for matching capacity and demand . 7ricing6 Challenge
Approaches.
UNIT , IV (10
Hou!")
7romotion of services6 Challenges <trategies . Aelivering services6 Airect
+ranchising Agents and brokers 2lectronic channels.
71
7hysical evidence and services cape . *mportance of service employees .
<trategies for delivering service quality through people.
UNIT , V (10
Hou!")
Applications of services marketing in fnancial hospital educational tourism
and public utility services. *nternational marketing of services . 34;s . role
functions and importance.
TEXT BOO=;
#. Srini/asan, #. $''/.Se!4%ce" M'!)et%$57 I<econd 2ditionJ. 7rentice
)all of *ndia 3ew Aelhi.
REFERENCE BOO=S;
#. #a)endra .ar&und4ar, $''>. Se!4%ce" M'!)et%$57 IThird 2ditionJ. Tata
-c4raw )ill 3ew Aelhi.
$. >e*en 1oodru8e, $''1. Se!4%ce" M'!)et%$5. I<econd 2ditionJ.
-acmillan %<A.
0. #ama Moana #ao, (. $''?. Se!4%ce" M'!)et%$57 I<econd 2ditionJ.
7earson 2ducation 3ew Aelhi.
72
12UBAM@09
CORE 29; RETAIL
MANAGEMENT
SEMESTER ,
VI
Tot'+ Hou!"; <0
OBJECTIVE;
#. The course provides the student with a comprehensive view of
retailing and application of marketing concepts in retail outlets.
CONTENTS
UNIT - I (10
Hou!")
*ntroduction to ,etailing . Aefnition nature and scope of retailing . 2volution
of retailing ! ,etailing and marketing . Trends in retailing . Theories in
retailing.
UNIT - II (10
Hou!")
,etail categories . Types of retail store . ;wnership ! Classifcation on the
basis of ownership ! Classifcation of merchandise oGered . +ranchising .
3on!store retailing . Airect selling . Airect response marketing.
UNIT - III (10
Hou!")
Analy"ing and understanding the customer . Buying Behavior . Consumer
behavior in retail context . +actors *nPuencing Buyer behavior . -arket
segmentation.
UNIT - IV (10
Hou!")
,etail marketing mix . 7roduct price place promotion presentation
customer service people . ,etail communication mix . Advertising sales
promotion 7ublic relation 7ersonal selling service . 7roduct concept service
management.
UNIT - V (10
Hou!")
73
<tore design and layout . &ogistics and distribution . <etting up a retail
organi"ation . ,etail forecasting . +uture of retailing in *ndia.
TEXT BOO=;
#. %a/id "i*,ert, $''>. Ret'%+ M'!)et%$5 M'$'5e(e$t.
I+irst 2ditionJ. 7earson 2ducation 3ew Aelhi.
74
REFERENCE BOO=S;
#. "i,son, ". 0edamani, $''>. Ret'%+ M'$'5e(e$t7 IThird 2ditionJ. Maico
7ublishing )ouse -umbai.
$. (ot*er Pi*ip, $''>. M'!)et%$5 M'$'5e(e$t. IThirteenth 2ditionJ.
7rentice )all of *ndia 3ew Aelhi.
0. Pan3anatan, .. 2006, Ret'%+ M'!)et%$57 I+irst 2ditionJ. 2xcel Books
3ew Aelhi.
75
12UBAM@0/
CORE 2/; *RINCI*LES OF
INSURANCE
SEMESTER-
VI
Tot'+
Hou!"; <0
OBJECTIVE;
#. To impart knowledge in the feld of insurance and to ensure their
marketability in the competitive world.
$. To provide training to students to match the insurance industry
CONTENTS
UNIT - I (10
Hou!")
*nsurance . -eaning and defnition . ;rigin of insurance . 3ature of
insurance . Types of insurance . 7rinciples and essentials of insurance .
Advantages and disadvantages of insurance . ,einsurance . *mportance and
types.
UNIT - II (10
Hou!")
*nsurance ,egulatory and Aevelopment Authority B*,AAC . ;b@ectives .
Composition of Authority . Auties and 7owers of *,AA ! +unctions of *,AA.
UNIT - III (10
Hou!")
&ife insurance . -eaning . Characteristics of life insurance in *ndia . Types of
insurance products . 7olicy conditions regarding &*C.
UNIT - IV (10
Hou!")
4eneral insurance . -eaning . Characteristics of general insurance in *ndia .
Benefts ! Types of products . +unctions of 4*C.
UNIT - V (10
Hou!")
76
+ire *nsurance . Types of fre policies . -arine insurance . Types of -arine
*nsurance policies . -arine losses.
TEXT BOO=;
#. Misra, M. .. $''1. I$"u!'$ce *!%$c%8+e" '$ *!'ct%ce7 <ultan Chand
<ons 3ew Aelhi.
REFERENCE BOO=S;
1. Ba**a, 0.( and "upta, 0.L. $'##. Fu$'(e$t'+" o# I$"u!'$ce7
)imalaya 7ublishing Co. &td. -umbai.
2. Panda, ". S. $''>. *!%$c%8+e" '$ *!'ct%ce" o# I$"u!'$ce7 Lalyani
7ublishers 3ew Aelhi.
3. Peri$asam$, P. $'##. *!%$c%8+e" '$ *!'ct%ce o# I$"u!'$ce. I<econd
2ditionJ7 )imalaya 7ublishing )ouse -umbai.
77
12UBAM@0<
CORE 2<; REFARD
MANAGEMENT
SEMESTER ,
VI
Tot'+ Hou!"; <0
OBJECTIVE;
#. The course is designed to understand the reward system and its
practices in the corporate sectors.
$. *t enables to examine the detail process and various approaches to
achieve and reward outstanding skill and competence level in the work
place.
CONTENTS
UNIT - I (10
Hou!")
,eward management defnition . Aims of reward management . ,eward
management process . ,eward policies . -otivation ! +inancial and non!
fnancial rewards.
UNIT - II (10
Hou!")
2valuation of reward processes . Aevelopment of reward processes . Types
of grade and pay structures . 4rade and pay structure design .
*mplementing new grade and pay structures.
UNIT - III (10
Hou!")
Contingent pay . Bonus schemes . Team rewards . 4ain sharing . 7roft
sharing . ,ecognition schemes . <alesforce incentive schemes.
UNIT - IV (10
Hou!")
2mployee benefts ! Aefnition and ob@ectives . Beneft policies . Types of
beneft . 7ersonal security . +inancial assistance . 7ersonal needs . ;ther
benefts . Aeveloping employee beneft.
UNIT - V (10
Hou!")
78
,eward policies for new startup and high growth organi"ation !
Communicating the benefts . ,ecent Trends in reward management .
,eward management in *ndia
TEXT BOO=;
#. Mi3ae* Armstron&, >e*en Mur*is $''>. ReE'!
M'$'5e(e$t7 I+irst 2ditionJ. Logan 7age 3ew Aelhi.
REFERENCE BOO=S;
#. Martin 2iser, #??5. HoE to ReE'! Dou! "t'M7 I+irst 2ditionJ. Logan
7age 3ew Aelhi.
$. .arain, LaAmi, $''5. M'$'5e!%'+ Co(8e$"'t%o$ '$ Mot%4't%o$ %$
*ub+%c E$te!8!%"e". I<econd 2ditionJ. ;xford 7ub. )ouse 3ew Aelhi.
79
12UBAM@0@
CORE 2@; MANAGEMENT
INFORMATION SYSTEM
SEMESTER -VI
Tot'+ Hou!"; <0
OBJECTIVE;
#. The course with an emphasis on business and management elements
of information technology would enable the students to learn latest
information technologies practices and trends.
CONTENTS
UNIT - I (10
Hou!")
-anagement *nformation <ystem B-*<C6 Concepts ! ,ole and *mpact of -*< in
modern business organi"ation ! Components of *nformation <ystem !
<trategic levels and need of information resources ! Contemporary
approaches to *nformation <ystem.
UNIT - II (10
Hou!")
Computer +undamentals6 -eaning and Characteristics ! Computer
4enerations ! Types of Computers ! Aatabase -anagement <ystem6 Aata
,esources and Aatabase Types and -odels ! Transaction processing system.
UNIT - III (10
Hou!")
-anagerial Aecision -aking6 Concepts . Types ! Aecision -aking 7rocess !
Aecision levels ! )erbert <imonNs -odel in *nformation <ystem. <ystem6
Concepts ! Types of system ! <ystem Aevelopment &ife Cycle. <ystem
Analysis ! <ystem Aesign and *mplementation.
UNIT - IV (10
Hou!")
2nterprise Business <ystem ! Aecision <upport <ystem BA<<C ! Artifcial
*ntelligenceBA*C ! 2xpert <ystem B2<C ! Lnowledge -anagement <ystem !
2lectronic Aata *nterchange B2A*C 2!Business ! *nternet 2xtranet.
UNIT - V (10
Hou!")
80
-anaging *nformation <ystem Challenges ! <ecurity and 2thical Challenges
of *nformation <ystem ! *nformation Control <ystem ! 4lobal -anagement of
*nformation Technology.
TEXT BOO=;
#. CDBrian, +. A. 200;. M'$'5e(e$t I$#o!('t%o$ SD"te("7
I+ourth 2ditionJ. Tata -c4raw )ill 7ublishing )ouse 3ew Aelhi.
REFERENCE BOO=S;
#. Murt$, !.S.0. $''5. M'$'5e(e$t I$#o!('t%o$ SD"te(. I<ixth
$. +awade4ar, S. 200;. M'$'5e(e$t I$#o!('t%o$ SD"te( , Te&t '$
G'(e". I<econd 2ditionJ. Tata -c4raw )ill 7ublishing )ouse 3ew Aelhi.
0. -ma, ". "upta, #??>. M'$'5e(e$t I$#o!('t%o$ SD"te(. I<econd
2ditionJ. 4algotia 7ublication 3ew Aelhi.
81
12UBA*R@01 CORE 2B; *ROJECT FOR=
SEMESTER ,
VI
OBJECTIVE;
The pro@ect work training would be helping the students to identify problems
faced by organi"ations and through which they could learn what really is
happening in organi"ations. They would be able relate what they have
studied as theory in the class with that of practice taking place in an
organi"ation.
Gu%e+%$e" #o! *!oject Eo!)
2ach student shall have to undergo a practical training for a period of not
less than #/ days during the vacation at the end of second year. Based on
the actual training during the vacation the student shall write a pro@ect
report on the topic selected under the guidance of a faculty and submit two
copies of the same to the institute. The pro@ect report shall be assessed both
internally B/' marksC and externally B#/' marksC. +or external evaluation
there will be a viva voce at the end of sixth semester. <uch viva!voce shall be
conducted by an external examiner.
#. <tudents should undertake pro@ects in their area of speciali"ation.
$. The pro@ect topic should be fnali"ed in consultation with the internal
pro@ect guide.
0. 3o two students should do their pro@ect on the same topic in the same
organi"ation.
8. The students should submit the progress report of their pro@ect work
every fortnight to the internal guide failing which their pro@ect will not
be approved.
/. The fnal copy along with the certifcate of the company should be
submitted to the institution.
82
DI*LOMA IN ADVERTISING
MANAGEMENT
SEMESTER , III N
IV
Tot'+ Hou!"; C0
OBJECTIVE;
#. To enable the students to understand the various classifcations and
functions of advertising.
$. To enable the students to understand the economic and social eGects
of adverting and its markets.
CONTENTS
UNIT , I (1:
Hou!")
*ntroduction to Advertising6 Advertising . Aefnition . *mportance .
Classifcation of advertisements . +unctions of Advertising . ;b@ectives .
AA4-A,.
UNIT , II (1:
Hou!")
2conomic 2Gects of Advertising6 2xplicit role of advertising . *ndirect role of
Advertising . 2conomic eGects.
UNIT , III (1:
Hou!")
<ocial 2Gects of Advertising6 Benefts of Advertising . *mpact of
Advertisements on children . Eomen in Advertising.
UNIT , IV (1:
Hou!")
2thics in Advertising6 Criticism of Advertising . Controversial eGects of
advertising . 7uGery . <hock advertisements . <ubliminal advertising .
,egulatory bodies in *ndia.
UNIT , V (1:
Hou!")
Advertising in -arketing -ix6 -arketing concept . -arketing mix promotion
mix . Advertising as a tool for branding product life cycle analysis and <E;T
analysis.
83
TEXT BOO=;
#. Sonta44i, M. $''>. A4e!t%"%$57 )imalaya 7ublishing )ouse 3ew Aelhi.
REFERENCE BOO=S;
#. Be*3 and Be*3 $''1. A4e!t%"%$5 '$ *!o(ot%o$7 Tata -c4raw )ill
3ew Aelhi.
$. Sarma and Sin&, $''5. A4e!t%"%$5 *+'$$%$5 '$
I(8+e(e$t't%o$7 7rentice )all of *ndia 3ew Aelhi.
0. Maendra Moan, $''5. A4e!t%"%$5 M'$'5e(e$t , Co$ce8t" '$
C'"e"7 Tata -c4raw )ill. 3ew Aelhi.
84
GUIDELINES
*ASSING MINIMUM
A candidate shall be declared to have passed in each paper (
practical wherever prescribed if he(she secures not less than 8' D of the
marks prescribed for the examination.
ASSESSMENT OF THEORY SUBJECTS AND *RACTICAL
The duration of the examinations for theory and practical sub@ects shall
be three hours. The maximum for each theory and practical are #''.
'7 A""e""(e$t '$ e4'+u't%o$";
%7 T.eo!D
2xternal assessment! 1/ marks
*nternal assessment ! $/ marks
*nternal test ! #/ marks
Attendance ! / marks
Assignment ! / marks
%%7 *!'ct%c'+
2xternal evaluation ! 5' marks
*nternal evaluation ! 8' marks
,ecord note ! #/ marks
7ractical test ! $' marks
Attendance ! / marks
%%%7 100 O %$te!$'+ e4'+u't%o$ (M'$'5e(e$t %$#o!('t%o$
"D"te()
Assignment ! $' marks
%nit test ! 5' marks
Attendance ! $' marks
%47 100 O e&te!$'+ e4'+u't%o$ (*!'ct%c'+ B'$)%$5)
<elf study paper in 9 semester . written examination only
85
47 Fo! 8!oject e4'+u't%o$
Le4e+ o#
Re4%eE
I$te!$'+ E&te!$'+ Tot'+
,eviews /' ! /'
7ro@ect ,eport ! #'' #''
9iva!voce ! /' /'
Tot'+ <0 1<0 200
Jue"t%o$ 8'8e! 8'tte!$ #o! t.eo!D e&'(%$'t%o$" (M'&%(u( ('!)";
B<)
*'!t A
Answer all questions B#' x $ W $'C
Two questions from each unit
*'!t B
Answer all questions B/x/W $/C
B*nternal Choice questionsC
*'!t C B0x#'W0'C
Three questions out of fve questions B;ne question from each unitC
86
ALLIED SUBJECTS OFFERED TO OTHER DEPARTMENTS
S7
NO7
SUBJECT
CODE
SUBJECTS SEMESTER
OFFERED TO
STUDENTS
OF
#
#$%BAT+A0'# (
#$%BAC;A0'#(
#$%BACCA0'#
2ntrepreneuria
l Aevelopment
***
B. <c BT+AC
B.C;- B.C;-
BCAC
$
#$%BAC;A8'# (
#$%BACCA8'#
)uman
,esource
-anagement
*9
B.C;- B.C;-
BCAC
87
12UBATFA901
L
12UBACOA90
1 L
12UBACCA90
1
ENTRE*RENEURIAL
DEVELO*MENT
SEMESTER -
III
Tot'+ Hou!"; <0
OBJECTIVE;
#. The course aims to prepare a ground where the students view
entrepreneurship as an attractive career option.
$. *t enables the students to know the process involved in
entrepreneurship.
CONTENTS
UNIT - I
(10 Hou!")
*ntroduction to 2ntrepreneurship6 -eaning +unctions Types Hualities of
2ntrepreneurs . 9enture &ife cycle ! Eomen 2ntrepreneurs ! ,ole of
entrepreneur in economic development.
UNIT - II
(10 Hou!")
*dea 4eneration ! *dea 4eneration and ;pportunity 2valuation ! 2valuating
opportunity using case studies ! Applying ;pportunity 2valuation +ramework
to a <uccessful venture. 9enture capitalist.
UNIT - III
(10 Hou!")
Business ;rgani"ations . Types6 <ole 7roprietorship 7artnership Co.
operative <ociety Moint <tock Company6 +eatures Advantages and
Aisadvantages of various types of business organi"ation ! 2ntrepreneurial
Aevelopment 7rogramme . ;b@ectives 7hases of 2ntrepreneurial
Aevelopment 7rogramme.
UNIT - IV
(10 Hou!")
88
2nvironmental +actors inPuencing entrepreneurship ! Aesigning a Business
-odel ! 2lements of a Business 7lan . 7reparation of Business 7lan.
UNIT - V
(10 Hou!")
*nstitutional +inance to 2ntrepreneurs . ,ole of T**C <*AB* and Commercial
Banks . *ncentives and <ubsidies to 2ntrepreneurs ! ,ole of A*C -<-2
<*AC; and 3<*C.
TEXT BOO=;
#. "upta, !.B. and Srini/asan, .. P. $''? E$t!e8!e$eu!%'+ De4e+o8(e$t7
IThird 2ditionJ. <ultan Chand K <ons 3ew Aelhi.
REFERENCE BOO=S;
#. (an4a, S.S. $''?. E$t!e8!e$eu!%'+ De4e+o8(e$t7 I3inth 2ditionJ. <.
Chand K Co. &td. 3ew Aelhi.
$. 0asant %esai, 200;. DD$'(%c" o# E$t!e8!e$eu!%'+ De4e+o8(e$t '$
M'$'5e(e$t7 I+irst 2ditionJ. )imalaya 7ublishing )ouse 3ew Aelhi.
0. Sara/ana/e*, P. #??1. E$t!e8!e$eu!".%8 De4e+o8(e$t7 I<econd
2ditionJ. 2ss 7ee 7ublishing )ouse Chennai.
89
12UBACOA/0
1 L
12UBACCA/0
1
HUMAN RESOURCE
MANAGEMENT
SEMESTER- IV
Tot'+ Hou!"; <0
OBJECTIVE;
#. The students would be able to understand the concepts and
principles of )uman ,esource -anagement.
CONTENTS
UNIT - I (10
Hou!")
*ntroduction . -eaning and Aefnition 3ature 2volution <cope ob@ectives
and *mportance of ),- . ,ole and Hualities of a good ), manager .
+unctions of ),-.
UNIT - II (10
Hou!")
)uman ,esources 7lanning and 7olicies . 3ature *mportance and ob@ectives
of ), 7lanning . 7rocess of ), 7lanning . ), planning techniques . ),-
7olicies ! 3eed Type and <cope of ),- 7olicies.
UNIT - III (10
Hou!")
,ecruitment and <election . <ources of ,ecruitment . AiGerence between
recruitment and selection . <election process . <creening of applicants .
Tests . *nterview . Types of interview . 7rocess of conducting interview .
Checking of references . -edical examination . +inal selection . 7lacement .
*nduction.
UNIT - IV (10
Hou!")
Training and Aevelopment . 3eed ! *mportance of training . Types of training
. -ethods of training . 2valuation of Training ! -anagement Aevelopment .
*mportance . -ethods of conducting -A7s.
90
UNIT - V (10
Hou!")
7erformance Appraisal . 3eed . 7rocess . Techniques. 7romotion Transfer
Termination . 7romotional policies . -erit 9s <eniority . Transfer . ;b@ectives
of transfer . Types of Transfers ! Termination of <ervices . 2mployee attrition
. +actors responsible for attrition Aismissal Aischarge 9oluntary retirement
schemes.
TEXT BOO=;
#. Su,,a #ao, P. $''>. E""e$t%'+" o# Hu('$ Re"ou!ce M'$'5e(e$t
'$ I$u"t!%'+ Re+'t%o$"7 ITenth 2ditionJ. )imalaya 7ublishing )ouse
3ew Aelhi.
REFERENCE BOO=S;
#. +aisan4ar, (. $''8. Hu('$ Re"ou!ce" M'$'5e(e$t7 I+irst 2ditionJ.
-argham 7ublications Chennai.
$. Mamoria, !.B. $''1. *e!"o$$e+ M'$'5e(e$t7 I<econd 2ditionJ.
)imalaya 7ublishing )ouse 3ewAelhi.
0. Aswatappa, (. $'#'. Hu('$ Re"ou!ce" '$ *e!"o$$e+
M'$'5e(e$t7 IThird 2ditionJ. Tata -c4raw )ill 7ublishing )ouse 3ew
Aelhi.
91
12UBAN/01 BUSINESS MANAGEMENT
SEMESTER -
IV
Tot'+ Hou!"; <0
OBJECTIVE;
#. To make the students understand basic management principles and
the evolution of diGerent management approaches.
CONTENTS
UNIT - I (10
Hou!")
Aefnition of -anagement ! 3ature and <cope of -anagement . +unctions of
-anagement . Administration 9s. -anagement ! -anagement6 <cience or
Art.
UNIT - II (10
Hou!")
7lanning6 -eaning 3ature and 7urpose . <teps in 7lanning . Types of 7lans .
ob@ectives and policies! Aecision making6 7rocess of Aecision making ! Types
of Aecisions ! 7roblems involved in Aecision making.
UNIT - III (10
Hou!")
;rgani"ing6 3ature 7urpose and 7rocess . ;rgani"ation Chart . ;rganisation
<tructure . Types . &ine +unctional &ine and <taG . Aepartmentation .
Centralisation and Ae!Centrali"ation ! Aelegation of Authority . <ta=ng .
3ature and 7urpose . Components of sta=ng.
UNIT - IV (10
Hou!")
Airecting6 3ature and 7urpose . &eadership . Types of &eadership ! Hualities
of a good &eader ! -otivation . -eaning Aefnition and 7rocess. -otivation
theories B-aslow and )er"berg theories onlyC. Communication . 7rocess of
Communication . Barriers.
UNIT - V (10
Hou!")
92
Co . ordination6 3eed . 7rinciples . Approaches to achieve eGective co .
ordination . Controlling6 -eaning . 2lements and <ignifcance . <teps in
Control process.
TEXT BOO=;
#. Prasad, L. M. $''>. *!%$c%8+e" o# M'$'5e(e$t7 I+irst 2ditionJ. <ultan
REFERENCE BOO=S;
#. "upta, !.B. $''0. Bu"%$e"" O!5'$%>'t%o$ '$ M'$'5e(e$t7 I+irst
$. #amasam$, T. $''>. *!%$c%8+e" o# M'$'5e(e$t7 I2ighth 2ditionJ.
-acmillan *ndia &td 3ew Aelhi.
0. %in4ar Pa&are, $''0. Bu"%$e"" M'$'5e(e$t7 I<econd 2ditionJ. <ultan
93
12UBAN/02 MAR=ETING MANAGEMENT
SEMESTER ,
IV
Tot'+ Hou!"; <0
OBJECTIVE;
#. The course aims to familiari"e the students with the basic concepts
involved in marketing.
CONTENTS
UNIT - I (10
Hou!")
-arketing6 Aefnition . ;b@ectives . *mportance ! -odern concepts of
marketing . Types of markets . -arketing manager . Auties and
,esponsibilities . An outline on the functions of marketing.
UNIT - II (10
Hou!")
-arketing mix . -eaning . defnition . 2lements of marketing mix . +orces
aGecting marketing mix . -arketing system . -arketing 7rocess. 7roduct .
-eaning . Aefnition . 7roduct life cycle.
UNIT - III (10
Hou!")
-arket <egmentation . Aefnition . *mportance . ,equirements for successful
segmentation . Basis of market segmentation . 2lements of market
segmentation.
UNIT - IV (10
Hou!")
Consumer Behaviour . -eaning . +actors inPuencing consumer behavior .
Buying -otives . Theories contributed by social sciences . Types of Buying
Behaviour . Buying Aecision 7rocess.
UNIT - V (10
Hou!")
Consumerism . -eaning . <cope . Conditions leading to consumerism .
Consumerism in *ndia . Consumer 4uidance <ociety of *ndia . +unctions of
94
the <ociety. Consumer 7rotection Act #?>5 . <cope . Consumer 7rotection
Councils . 7owers . -arketing 2thics.
TEXT BOO=;
1. Pi**ai, #.S.. E Ba&a/ati, $'#'. M')et%$5 M'$'5e(e$t7 I+irst 2ditionJ.
REFERENCE BOO=S;
#. Pi*ip (ot*er, (e/in Lane (e**er, A,raam (os$ and Miti*eswar +a,
$''?. M'!)et%$5 M'$'5e(e$t7 IThirteenth 2ditionJ. 7earson
2ducation 3ew Aelhi.
$. Tapan, (. Panda, $''1. M'!)et%$5 M'$'5e(e$t7 I<econd 2ditionJ.
2xcel Books 3ew Aelhi.
0. #amaswam$, 0.S. and .ama4umar$, S. $''8. H'$boo) o#
M'!)et%$5 M'$'5e(e$t7 IThird 2ditionJ. -acmillan 3ew Aelhi.
95

Bba Syllabus KSR

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Bba Syllabus KSR

Uploaded by

Copyright:

Available Formats

BBA (Students admitted from 2012 2013 onwards)

BACHELOR OF ARTS (BUSINESS ADMINISTRATION)

You might also like