Communication and Media Action Plan-BEWAP

Audience/
Stakeholder
Deliverable & Key Messages Tactics Author Reviewer
s
Approve
rs
Review
Date
Publication
Date
Status Cost
UKAid/Peopl
e of the UK

Increased water supply by providing alternative
water sources and supply to un-served areas
Reduce water loss in burst and aging pipelines
Reduced risk of waterborne diseases, such as
Cholera, for residents through maintenance of
sewage infrastructure
Increase residents adoption of health promoting
behaviours, response to health threats, and
knowledge and practice of water conservation
techniques
2-5 minute videos for
social media-
Facebook/website
Community Photo Album
Success stories-Human
interest sharing with
UKAid
Before and After pictures


Leo/Bongiwe/
MEDAIR?/Da
bne?
Ongoing
UKAid/Publics/Partn
ers/
Government/key
stakeholder/
Increased water supply by providing alternative
water sources and supply to un-served areas
Reduce water loss in burst and aging pipelines
Reduced risk of waterborne diseases, such as
Cholera, for residents through maintenance of
sewage infrastructure
Detailed study of the groundwater potential in
Bulawayo and geophysical survey to determine
Official launch of BEWAP
Press Release
Radio and TV interview
(Draft Bowser Brief for
Radio)
Tour of sites?

Leo/Nesisa
Leo/Bongiwe

Leo/Zak/Nesisa




























Important Action Points:
We need to know from Dabane and MEDAIR whom we will talk to and work with in implementing the Communications strategy
We also need to explore the idea of a Facebook page and a Twitter account specifically for updating the residents on the progress, this will also
be important feedback for work being done
extraction rates, water quality, and sustainable
use of the
Increase residents adoption of health promoting
behaviors, response to health threats, and
knowledge and practice of water conservation
techniques
Publics






Publics/Donors/
WVA/ WV
Zimbabwe
Increased water supply by providing alternative
water sources and supply to un-served areas
Reduce water loss in burst and aging pipelines
Reduced risk of waterborne diseases, such as
Cholera, for residents through maintenance of
sewage infrastructure
Detailed study of the groundwater potential in
Bulawayo and geophysical survey to determine
extraction rates, water quality, and sustainable
use of the
Increase residents adoption of health promoting
behaviors, response to health threats, and
knowledge and practice of water conservation
techniques
Banners on strategic public
places e.g. City and
Revenue Hall
Develop promotional
paraphernalia
10-15 Video

Leo/Alois/Bongi






Leo/Bongi







For videos, we may continue with the traditional CD/DVD approach but we may also need to explore having a BEWAP Youtube account to
upload approved conted.