RESEARCH PROJECT PLAN ON COMPARATIVE STUDY OF

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SUBMITED TO GROUP ID - 08

Prof. NAGARKAR SUBMITED BY:

KRITI AGRAWAL 03
ANAGHA BANSOD 10
KAUSTUBH BARVE 11
HARSHAL BORKAR 24
ANURADHA GANGNE 43
SUMEET GAWALI 46




MET Institute of Management
Academic year: 2013-15



OBJECTIVES :
To check the brand preference of customer & retailers towards two-wheelers.
To check the customer & retailers satisfaction level.
To know which particular two-wheeler have more image in the market.
To know the most influence media to create awareness regarding two wheelers.
To know the market share of two-wheelers.

SCOPE :
The study on changing perception of customer would help us:-
To know the change in demand pattern of the customer
It would help us understanding the changes in the requirements and Preferences.
Study of perception act as a ladder to develop new product

RESEARCH METHODOLOGY
Research methodology is a way to systematically solve the research problem. It may be
understood as a science of study how research is done scientifically. In it we study the various
steps that are generally adopted by the researcher in studying his research problem along with the
logic behind them.
Research Design
The proposed study is of EXPLORATORY NATURE.
Primary Data :
Primary data i.e. collected for the first time. It is fresh and originally collected by the surveyor.
Sample Design :
A sample of 100 respondents from the different locations From Mumbai City.
Tools and analysis
Structured Questionnaire
Primary Data.

OBSERVATION DESIGN:
The method of collection of data would be Survey method by means of a Questionnaire and
Observation method.

STATISTICAL DESIGN:
Data Interpretation would be by Graphical Method. A pie chart and a histogram will be used to
show different kinds of preferences

OPERATIONAL DESIGN:
Schedule of Activities: Discussion of topic amongst members and segregation of work 1 day
Preparation of Questionnaire 1 day
Visiting stores and distribution of questionnaires 4-5 days, if online then 1-2 days
Collection of questionnaires 3-4 days, if online then 1-2days
Analysis & interpretation of data received 10-11 days
Approximate Cost: Rs. 7000