20140730

ARO / MMX
3 ARO / MMX comScore MMXVMX

IX Survey
10

2014 07 30

I
X

ARO / MMX
comScore MMXVMX

2014 07 30

comScore
comScore

A
R
O

comScore
comScore

PC
Media Metrix Report (MMX)Video Metrix Report (VMX)

2014 07 30

comScore MMXVMX

comScore Media Metrix Report (MMX)

15PC

(Non-Human Traffic)
(Mobile Web)(Mobile
App)

2014 07 30

MMX Measures () MMX ()

Total Unique Visitors (000)

()

% Reach

(%)

Total Minutes (MM)

()

Total Pages Viewed (MM)

()

Total Visits (000)

()

comScore Media MetrixARO 2014 6

A
R
O

comScore MMXVMX

comScore Video Metrix Report (VMX)3

(video streaming)
YouTubeFacebook
YouTube
Video MetrixMMXVMX15
PC
VMX Measures () VMX ()
Total Unique Viewers (000) ()

Viewer Penetration

(%)

15

% Reach Web Pop

(%)

MMX

Total Minutes (MM)

()

Videos (000)

(000)

2014 07 30

A
R
O

comScore Media MetrixARO 2014 6

comScore MMXVMX

Media Metrix
YouTubeDailyMotionVimeoVideo Metrix
MMXVMX
20146
MMXVMX

MMX

VMX

MMX

VMX

Total Unique Visitors (000)

Total Unique Viewers (000)

% Reach

Viewer Penetration

% Reach Web Pop

Total Internet : Total Audience

12,017

10,092

100.0

100.0

84.0

[P](U) Yahoo Sites

11,749

7,992

97.8

79.2

66.5

[P](u) Google Sites

10,659

8,467

88.7

83.9

70.5

[P] Facebook

8,713

3,955

72.5

39.2

32.9

[P] Next Media Interactive Ltd.

5,159

2,084

42.9

20.6

17.3

[P] Chunghwa Telecom

5,015

2,723

41.7

27.0

22.7

[P](U) Youku & Tudou

2,889

2,698

24.0

26.7

22.5

[P] Funshion Sites

1,146

703

9.5

7.0

5.8

[P](U) Dailymotion

1,027

1,814

8.5

18.0

15.1

990

1,043

8.2

10.3

8.7

[P](U) Twitch Interactive Inc.

Youku & Tudou

MMXVMX

2014 07 30

DailymotionTwitch

VMX
MMX

Yahoo SitesGoogle Sites

Facebook 3,955/10,092

MMX

3,955/12,017

comScore Media MetrixARO 2014 6

A
R
O

comScore MMXVMX

MMXVMX(Yahoo SitesFacebook
)MMXVMX(DailymotionTwitch)
VMXMMX
Youku & Tudou
Google Sites
YouTubeMMXVMX
MMX

VMX

MMX

VMX

Total Minutes (MM)

Total Minutes (MM)

Total Pages Viewed (000)

Videos (000)

Total Internet : Total Audience

17,541

11,916

26,052,907

1,894,212

[P](U) Yahoo Sites

3,705

420

4,774,584

69,258

[P](u) Google Sites

2,803

2,045

3,078,239

809,996

[P] Facebook

3,863

91

4,080,013

58,281

[P] Next Media Interactive Ltd.

110

13

136,981

11,812

[P] Chunghwa Telecom

92

168

124,760

16,957

[P](U) Youku & Tudou

27

184

35,271

25,201

[P](U) Sohu.com Inc.

58

14,077

6,765

[P] Funshion Sites

1,095

41,658

[P](U) Dailymotion

16

449

10,199

83,742

[P](U) Twitch Interactive Inc.

35

312

34,667

68,128

20146
MMXVMX

2014 07 30

comScore Media Metrix ARO2014 6

A
R
O

comScore MMXVMX
comScorePC

MMXVMX

Media Metrix Video Metrix

(Yahoo SitesFacebook
)MMXVMX

MMX15PC

(DailymotionTwitch)

(mobile web)
(app)

VMXMMX

()

VMX15PC

Youku & Tudou

Media Metrix

2014 07 30

Google SitesYouTube
MMXVMX

A
R
O

IX

2014 07 30

I
X

2014747
2,658

2014 07 30

Key Findings

(Smart TV)

/(83.7%)
(59.2%)(26.3%)

/YouTube()
Facebook()
YouTube(App)

(/)
/4.16
3.89
3.86(Smart TV)
4.84

/MV(42.5%)
(32.9%)//
(32.5%)//
(28.5%)

(/)

/80.74
79.15
50.84
(Smart TV)105.09

(53.9%)
7.16

2014 07 30

/
(53.7%)(48.3%)
(39.4%)

I
X

/(83.7%)
(59.2%)(26.3%)

/
(66.3%)/
20-29
(21.9%)19
30-39(9.6%)
40

2014 07 30

I
X

(/)

/
4.16
3.89
3.86(Smart TV)
4.84
/

28.8%
19

22.8%
24.8%
(Smart TV)
41.7%
2014 07 30

I
X

(/)

I
X

/
80.7479.1550.84(Smart TV)
105.09
/45(26.9%)
20(24.2%)45(23.2%)90(23.1%)
20(33.6%)(Smart TV)
45(25.6%)90(25.1%)210(18.3%)

2014 07 30

App(Smart
TV)/
YouTube()(67.1%94.1%)
Facebook()(32.9%55.9%)

YouTube(App)(76%83.8%)
(42.1%34.7%)Facebook
App(38.8%46%)PPS App(20.1%10.6%)

YouTube

2014 07 30

I
X

/MV
(42.5%)
24
(32.9%)
//
(32.5%)//
(28.5%)
2529

2014 07 30

I
X

56.4%

31.8%

7.16
5
(48.0%)
6~10
33.1%

2014 07 30

I
X

/
/

(53.9%)

27.0%
19.1%40

/(53.7%)
(48.3%)

(39.4%)19

2014 07 30

I
X

(64.1%)20-24

(18.3%)
19

2014 07 30

I
X

/
(Smart TV)

/MV//
//YouTube(App)Facebook(App)

7.16/

2014 07 30

I
X

1333

50.2%

1324

49.8%

19

480

18.1%

20-24

280

10.5%

25-29

286

10.8%

(IX Survey)

CyberPanel
12

2014/07/042014/07/07
N=2,658
95%,1.9%
20146

2014 07 30

30-34

332

12.5%

35-39

334

12.5%

40

946

35.6%

1226

46.1%

662

24.9%

770

29.0%

I
X

m
c

marcom@insightxplorer.com
(02) 3322-2882