PR

OF
ESSIONA
L
L OVELY

UN
IVERSITY
LOVELY
P ROFESSIONAL
U NIVERSITY
Prospectus 2009
Lovely Campus, Jalandhar-Ludhiana G.T.Road Transforming Education Transforming India
Phagwara, Punjab (India)-144402
For Enquiry : 01824-500777
PART-B (I) MANAGEMENT
+919915950000, +919915466666 PROGRAMMES
Fax.: 01824-506111

Last date for submission of Application(s) for MBA (Hons.) : 28th Feb, 2009
 SCHEDULE OF ADMISSIONS

PROGRAMME LAST DATE FOR SUBMISSION DATE OF GD AND INTERVIEW VENUE

OF APPLICATION(S)
MBA (Hons.) 28th Feb., 2009
PROGRAMME
MBA (International)
(with Twinning Arrangement)
MBA (International)
(with International Exposure)
BBA (Hons.)
BBA (International)
(with Twinning Arrangement)
GD and Interview- 9th March, 2009
onwards (for more details refer
University website www.lpu.in)
LAST DATE FOR SUBMISSION DATE OF INTERVIEW
OF APPLICATION(S)
30th June, 2009
1st May, 2009 onwards
(b) Designated place at Delhi
(for more details refer
University website www.lpu.in)
31st May, 2009
(a) University Campus, Phagwara
(b) Designated place at Delhi
on select date(s) to be displayed
on the University website www.lpu.in
VENUE
(a) University Campus, Phagwara
on select date(s) to be
displayed on the University
website www.lpu.in
LOVELY PROFESSIONAL UNIVERSITY (LPU)
LPU delivers professional education with a distinct pedagogy and boasts
of an immensely vibrant learning culture and state-of-the-art
infrastructure sprawling across 550 acres. The lofty ideals and growth of
LPU by themselves serve as an inspiration for budding professionals.
LPU has set itself on a challenging course and seeks to revolutionise
professional education in the country. It is endeavouring to unleash the
creativity and dynamism of our youth to provide leadership to the
world. Our goal is indeed ambitious but our spirits are high and with a
strong team of social visionaries and committed educationists, it will
not take us long to reach our destination. The journey has already

BBA (International) begun and the caravan is swelling as we march ahead in our pursuit of
(with International Exposure)
excellence.

PROGRAMME LAST DATE OF SUBMISSION

OF APPLICATION(S)
MBA

MBA (International Business)

MBA (Hospital & Healthcare Management)

30th June, 2009
MBA (Retail Management)

MBA (Information Technology)

MBA (Tourism & Hospitality)

BBA-MBA (Dual Integrated Degree)

31st May, 2009
BBA

LAST DATE FOR ADMISSION (Subject to availability of seats)

Last date of admission 31st July, 2009

Admission with late fee of Rs. 2000/- 15th August, 2009

Admission with approval of designated authority with late fee of Rs. 5000/- 31st August, 2009

This is the tentative schedule of admissions, any of the date(s) mentioned above is subject to change at the discretion of the University.
No separate announcement or intimation to any applicant will be given.
 CONTENT S
Lovely Faculty of Business and Arts - 01
Core Strengths - 02
Life at Lovely Faculty of Business and Arts - 03
Activities at Lovely Faculty of Business and Arts - 05
PROGRAMMES
AFTER GRADUATION
MBA (Honours) - 09

MBA (International) (With Twinning Arrangement) - 13

Important Notes MBA (International) (With International Exposure) - 17

MBA - 21
Prospectus 2009 consists of following parts & must be read altogether
MBA (International Business) - 27

Part A Information Brochure MBA (Hospital & Healthcare Management) - 29

Part B-I Management Programmes MBA (Retail Management) - 33
or
Part B-II B.Tech. Programmes
or MBA (Information Technology) - 37
Part B-III All Programmes
MBA (Tourism and Hospitality) - 39
Part C Guidelines & Application Form 2009

AFTER 10+2
1. Any provision contained in the Prospectus 2009 including dates may be changed by the
Competent Authority of the University without any notice.
BBA (Honours)(3 yrs.)
BBA (Honours)-MBA (5 yrs.) - 43
2. Provisions contained in the Prospectus 2009 should be read with supplement(s),
BBA (International) (With Twinning Arrangement) - 47
update(s), amendment(s), clarification(s), rectification(s) etc. issued by the University (if
any) through the Notice Board of the Counselling and Admission Department at the BBA (International) (With International Exposure) - 51
University Campus and/or the University Website (www.lpu.in). No separate intimation
BBA (3 yrs.)
will be given by the University. BBA-MBA (5 yrs.) - 55
3. Allotment of School/ Institute will be done and intimated at the time of start of BBA (3 yrs) - 59
programme/ session and subject to change at the discretion of the University.
International Admissions - 61
Visitors Book - 62
Programmes on Offer - 63
Fee Increment Table - 65
Abbreviations - 66
 Core Strengths

Lovely Faculty of Business & Arts is visits, guest lectures, projects and under their major business
Lovely committed to initiate trends which assignments. segments.

Faculty of Business & Arts

impact global higher education policies nExperiential learning - through nLibrary, enriched with latest text
and practices. activities like dummy trading, and reference books, along with
event management, industry various video CDs of case studies.
nInnovative and student centric exposure, and events of nSubscription to 150 online
Lovely Faculty of Business and Arts (LFBA) Lovely Faculty of Business & Arts is pedagogy-discussions, business professional clubs - marketing, journals and a large number of
comprises of various schools namely, Lovely committed to: plans, presentations and finance & HR which keep the printed journals.
Honours School of Business, Lovely School of + Excellence in teaching and research. assignments to maximize student students engaged, enthralled & nState-of-the-art infrastructure
engagement in order to facilitate enlightened. including well-equipped
Business, Lovely School of Management, + Producing society & industry-ready
thorough grasp of concepts and nSoftware - For the development of Communication Lab.
Lovely Institute of Management (Mgt.), professionals by providing world-class generate confidence and students we provide them data nMedia Labs and Studios equipped
Lovely Institute of Technology (Mgt.), Lovely education. convictions. analysis software like SPSS as an with latest- technology
School of Hospitality, Lovely School of Arts. + Becoming a Professional Learning nEmphasis on case based teaching important tool for research work. equipments.
Lovely Faculty of Business & Arts fosters an Community (PLC) where all and case discussions - for nDatabase - We also provide nRich mix of teachers with industry
atmosphere of entrepreneurship and close authentic learning. statistical database of our and teaching experience.
participants are engaged in continuous
nWorld Class curriculum - regularly economy through India-stat where nYoung faculty profile who are
co-operation between faculty and students, upgradation and sharing of
updated in step with half a million pages of statistical willing to experiment and exert.
creating an atmosphere that encourages a knowledge, guided by a spirit of co- internationally renowned data have been quantitatively nPlacement support - through a
spirit of lifelong learning and excellence. The operation and teamwork. management institutions. analyzed and presented in user very active Academia-Industry
pedagogy caters to multiple intelligences + Providing great variety of nOpportunities for friendly format. Capital line Interface Division which was able
and stresses on experiential learning. opportunities for the 21st century entrepreneurship to generate not database is also available which to attract more than 150
The Lovely Faculty of Business & Arts uses a only self employment but provides information of 13,000 corporates to the campus in 2008
students (international travel,
employment for others as well. companies. It helps the students and provided placements to more
unique combination of case studies, research, internships, professional
nSound Industry Linkages - to to generate sector reports to than 1000 students.
collaborative team projects, lectures and live development etc.). enable regular academia-industry analyze quarterly results, year-end
case discussions, intense interaction with + Innovation that drives economic interface for maximizing industry results, companies’ revenues,
industry leaders, and hands-on–labs to instill development. exposure of students through profits and other information
world class business skills. We, not only look + Continuous quality improvements.
retrospectively at management situations
through cases, but are also focused on
applying the learnings towards current and
future business problems. This variety of
approaches to learning gives us the widest
possible range of tools for analysis, problem
solving and leadership.

01 02

Life at Lovely Faculty of Business & Arts
Who better than our students to
explain the life at Lovely Faculty of
Business & Arts. This is how our
students look at it :
Life at Lovely Faculty of Business & Arts
is full of, well, LIFE!! It is more like a
dress rehearsal for the actual life
awaiting us. The deadlines, next day
presentations, quick study for surprise
quizzes, and amidst all this - the
rockin' parties. It prepares us well on
how to manage time, socialize,
network and work, all at the same
time. In all, we are not just readied to
don the corporate leader’s hat, but
readied for life, in general. I am sure, I
am going to miss this once I get out of
here.
My biggest learning at Lovely Faculty of
03
Business & Arts (leaving aside the
academics part) till date, has been how
to manage my time efficiently. The
rigorous schedule over here teaches
you to handle multiple tasks at the
same time. After all, at any point of
time there is so much you can do (if
you want to) that you will never find
yourself short of work. Sports, Extra-
curricular or Co-curricular, you will
always find an activity to do at Lovely
Faculty of Business & Arts.
Life at Lovely Faculty of Business & Arts
is a life of exploration---exploration of
inner and outer worlds. Here we teach
you about your worth and the worth of
your life---what you can make out of it.
Be it success in achieving academic
pursuits or achieving the most out of
Warm & Vibrant Learning Environment
Life here is full of vibrancy, dynamism and We provide a wealth of social and leisure and personal growth is the hallmark of life
enthusiasm. The caring and concerned activities to our students, staff and at LPU campus. Students at Lovely Faculty
teachers of Lovely Faculty of Business & everyone. Positioned in a prized location, of Business & Arts get ample
Arts work round the clock to ensure that on the outskirts of a bubbling city, Lovely opportunities to let out their creative
the students are provided with environs Faculty of Business and Arts provides a energies and develop skills through
which will help them to attain the beautiful, serene and safe environment. sporting events, cultural events, festivals,
supreme heights of their abilities and The breath-taking natural scenery in and debates, inter institute competitions, etc.
capabilities. The relation between the around the campus is a stimulus for both This helps them to develop their soft skills
faculty and students is more than just the body and the mind. Furthermore, the like leadership, teamwork, sensitivity,
being friendly, thus enabling students to proximity to the city centre provides cross-cultural communication and
overcome psychological barriers while opportunity for professional and cultural networking with locals to understand local
learning from the masters. Stepping in the advancements, in addition to provision for culture and lifestyle. There are a number
shoes of parents, the teachers find their holiday activities. The City Mall, situated of societies and clubs managed by the
pleasure in the accomplishments of their just 2 kms away from the campus of the students to suit all tastes and preferences.
pupils. With the Faculty propagating the University, provides entertainment These clubs organize various events and
ideas of thoughtfulness, peace, harmony avenues, fun sports and shopping corners, activities to keep the LPU environment
and brotherhood, it is only natural that we all under one roof. charged with energy and enthusiasm.
have the most warm relationships among
Harnessing the full potential of the
students.
your potential - Lovely Faculty of students by focusing on their professional
Business & Arts is always there
catapulting you to greater heights. The
physical settings and the culture of
Lovely Faculty of Business & Arts
provides you with a congenial
atmosphere that motivates you to do
things better, higher and different.
Exposure to cutting edge
methodologies in the classrooms and
diverse enriching aspects from a multi
cultural student base helps you
experience and learn more at Lovely
Faculty of Business & Arts.
04
 'Jagriti'
An AIDS awareness initiative was organized by students of the
faculty to create awareness in the minds of the students of
Activities at Lovely Faculty of Business & Arts the University. Various contests focusing on the theme of
AIDS were organized for students viz. Design a T-Shirt, ‘Srijan’
– a theme based song and dance show, Collage making, ‘Spin
a Wheel’ and ‘Taza Khabar’, in which students participated
actively. An amount of Rs. 1,00,000 collected from the
students and staff of LPU was later donated to Punjab State
Aids Control Society as a humble contribution towards their
cause.
Off Campus Participation
Students of Lovely Faculty of Business & Arts have
participated in many national level competitions. For two
years in a row, students have performed well in a national
level strategic contest held by All India Management
Association, giving a tough competition to other top rated B-
Schools. Students have also participated in a national level
youth festival organized by Punjab University Chandigarh and
bagged prizes in individual and team contests.

‘Oorja' Industrial Interaction & Guest Lectures

'OORJA’ - the annual Management Festival is organized by the
students, with new and creative events added every year.
Business plan and quiz were the highlights of Oorja 2008 which
also included numerous cultural and sports activities.
In order to keep our students in touch with the industry, industrial
visits are frequently organized. Students have benefited by visits to
some well known organizations viz. Reliance Industries, Verka, JCT,
NFL, Khanna Paper Mills, Bharat Box, Vardhman, Hero cycles, Hero
Majestic, Jagatjit Industries, to name only a few. Besides these
industrial exposures, experts from the industry and the academia
are regularly invited for interaction with the students. The
Dabbawalas of Mumbai, Dr. Yuval from Bar-or light Brigade
Corporation, USA, the CMD of Punjab National Bank are amongst
some of the renowned experts who have interacted with our
students.

Theatre for Management Skills

In addition to academics, Lovely
Faculty of Business & Arts
endeavours to groom the
personality of the students through
co-curricular & extra curricular
activities. Finance Club, Marketing
Club and HR Club have been
formed and are fully operational.
These clubs have been formed
with an objective of embedding
management skills in the students
through practical exposure to
organizing and managing events.
These clubs provide a platform to
students to sharpen their skills and
help them to learn the application
of theoretical concepts to real life
situations.
Students of Marketing club
organized an event called 'Hunt for
05
Brand Managers' to make students
conversant with the contemporary
marketing strategies & practices
and to increase clarity of marketing
concepts among students. Adding
to that, students of the Finance
club organized a 'Portfolio Strategy
Contest' in which all the students
of Finance specialization
participated in teams and managed
a dummy portfolio of Rs.25 lakh
each, for 2 months. The students
of the HR club organized 'Talent
Hunt for budding HR Professionals'
to provide a platform to explore
and discuss the emerging issues for
HR professionals in the corporate
world. Students also participated
in a panel discussion on ‘Trade
Union Rights’.
Lovely Faculty of Business & Arts has very effectively used theatre to impart management skills and encourage creativity. Students have
been enthusiastically writing scripts, dialogues and directing plays and skits on management as well as socially meaningful themes.
Results in terms of students’ confidence building, improving communication skills and teamwork have been phenominal. Management
skill building through theatre has in fact become a trademark of management instruction at LPU.
Apart from these efforts, students
along with faculty keep on
organising weekly events like
extempore and debates, in which
students compete with great
enthusiasm. Such events keep the
students updated on the current
affairs, especially focusing on
political, economic and social
environment. It also serves as a
platform for the students to
enhance their reasoning and
analytical skills and to groom their
A team performing in ‘Srijan’
creative writing & presentation
skills. Entrepreneurial Projects
lovely Faculty of Business & Arts has always encouraged fashion material for men and women. This initiative
students to be entrepreneurs to set up their own triggered a lot of innovative and creative ideas in the
innovative and creative ventures. Students of the shape of 'Chatkara Junction'- a snack bar & Verka outlet,
founder batch of MBA have developed their own E-Retail fully managed by the students, which are successfully
store named Talkingtrendz.com where they sell online operating on the campus.Students of MBA have also
launched their own website - hum14.wordpress.com
which will serve the purpose of providing resource
material for MBA students any where in the world.
06
 Programmes after Graduation
MBA (Honours)

MBA (International)
(with Twinning Arrangement)

MBA (International)
(With International Exposure)

MBA

MBA (International Business)

MBA (Hospital & Healthcare Management)

MBA (Retail Management)

MBA (Information Technology)

MBA (Tourism & Hospitality)

07 08
MBA (Honours)
A premier program especially designed to
develop the attitudes, skills and
knowledge required for life long learning
enabling a holistic development of the
organizations and the individuals
associated with them.
nThe curriculum follows a modular
pattern. The two year program has
eight modules, each offering five
courses of seven weeks duration.
nAll students shall reside on campus
to experience life in a 550 acre wi-fi
campus where they will learn the
cooperative way through intriguing
assignments, participate in group
activities in personality development
classes and interact with eminent
personalities from the corporate and
academic world.
nA two week pre-term prior to the
commencement of the first module:
Experience demonstrates its
instrumentality in building a
common academic foundation for
the class having students with
diverse backgrounds and a sound
fundamental base before exposing
the students to advanced courses.
nPedagogical strategies :
nCase based teaching
nEncouraging analysis rather
than limiting to description
nExperiential learning through
analytical assignments
nCooperative learning
nExtensive use of multimedia and
educational software
nSimulation techniques,
primarily case analysis and role
plays, for class room learning.
09
nA tradition of sky rocketing business
plans prepared by the student teams
vying amongst each other for
producing the best plan which is
recognized by the University's
Entrepreneurship Development Cell.
nStudents shall have access to online
libraries for attempting the
assignments innovatively and derive
thorough learning.
nA foreign language as one of the core
/ compulsory courses.
nThe program opens a wide range of
career options by offering dual
specialization in the areas of retail
management, finance, marketing,
human resource, international business
and operations management.
Programme MBA (Honours) (180 Seats)
Career Prospects
Prog. Code & Mode 196 (Regular)
This program opens corporate doors for the
students in the following sectors with Duration 2 yrs (semester system)
prospects of faster growth up the corporate
School / Institute Lovely Honours School of Business
ladder :
Marketing Research Eligibility Criteria Pass with a recognized Bachelor's degree in any discipline or
(for Indian Applicants) equivalent or relevant higher qualification with:
Product Management
International applicants (NRI/ PIO/ Foreign (i) Minimum 60% aggregate marks or equivalent CGPA;
Advertising Nationals residing outside India) must
Or
refer to the Specific Eligibility Criteria for
Public Relations International admissions (ii) Minimum 50% aggregate marks or equivalent CGPA and valid
score of at least 70% in CAT-08 or 80% in MAT(Sep'08, Dec'08,
Sales and Distribution Management
Project Management Feb'09) /XAT-09.
Management Information Systems Admission Procedure Merit in GD and Interview 3
(for Indian Applicants)
Forex Management 3
International applicants (NRI/ PIO/ Foreign Performance in both GD and interview will be taken into
IT Management Nationals residing outside India) must refer
to the Specific Admission Procedure for consideration for the purpose of merit.
Event Management International admissions
Consultancy
Programme Fee (In Rs.) Tuition Fee (per semester)1 89500/-
Consumer Finance for Indian/ International Applicants (at the time of admission)
Corporate Financial Management (NRI/ PIO/ Foreign Nationals
residing outside India)
Banking Services Examination fee (per semester) 2 1000/-
Industrial Relations and Labour Law Activity Fee (per semester) 2 1000/-
Institutional Development Charges (Per Semester)2 2500/-
Human Resource Development
PD Fee (per semester) 2 1000/-
Retail Management
1
Insurance Subject to increase by 9% every year, for details refer to the fee
increment table.
2
Will be taken either with the fee of IInd Semester or before.
Mode of Payment (I) Demand Draft/ Pay Order in favor of “LOVELY FACULTY OF
BUSINESS AND ARTS” payable at JALANDHAR.
(ii) Cash to be deposited only at Counselling and Admission
Department at the University Campus in Phagwara (Punjab).
(iii) Credit Card/Debit Card (only for online submission of Application)
Requisites & Highlights Requisites
GD & Interview starting from 9th March 2009 onwards, for further
details refer to the University website (www.lpu.in).
Residential Programme (Hostel fee as per the choice of room)
Laptop is compulsory.
Compulsory Pre-Term, with no extra fee, of two weeks before the
start of session/programme.
Highlights
One free text book for every course.
2 modules per semester.
Industry oriented curriculum & international pedagogy.
Case based teaching.
Business plan development.
Special emphasis on entrepreneurial skill development.
Workshop by experts from renowned institutions.
Small batch size to maximize personal interaction.
10
MBA (Honours) MBA (Honours)
MANAGEMENT CORE OTHER DISCIPLINE COURSES
CODE COURSE CODE COURSE
MGT 551 Essentials of Management ENG 552 Advanced Workshop on Communication Skills-II
MGT 552 Quantitative Analysis for Business-I ECO 551 Business Economics – I
MGT 553 Accounting for Business Decisions– I ECO 561 Business Economics – II
MGT 554 Business Environment HUM 502 Basic French – I ( non credit)
MGT 555 Dynamics of Organisational Behaviour HUM 503 Basic French – II ( non credit)
MGT 556 Marketing Principles and Practices
TRAINING / PROJECT / INTERNSHIP
MGT 557 Accounting for Business Decisions– II
CODE COURSE
MGT 558 Quantitative Analysis for Business-II
MGT 758 Research Project –I
MGT 559 Corporate Finance – I
MGT 760 Research Project –II
MGT 560 Entrepreneurship Development
MGT 762 Research Project : Dissertation
MGT 561 Corporate Legal Environment – I
MGT 562 Management of Human Resource SEMINARS / WORKSHOPS/ PD ACTIVITIES
MGT 563 Contemporary Operations Management CODE COURSE
MGT 564 Corporate Finance – II
MGT 754 Workshop on Business Plan
MGT 565 Corporate Legal Environment – II
MGT756 Presentation of Summer Training project
MGT 652 Dynamics of International Business
MGT751 Professional Dev. Activities & Comprehensive Viva-I
MGT 651 Operations Research for Managers
MGT752 Professional Dev. Activities & Comprehensive Viva-II
MGT 653 Strategic Management
MGT753 Professional Dev. Activities & Comprehensive Viva-III
MGT 654 Foundations of Enterprise Resource Planning
MGT757 Professional Dev. Activities & Comprehensive Viva-IV
MGT 655 Business Values and Ethics
MGT759 Professional Dev. Activities & Comprehensive Viva-V OPERATIONS
MGT761 Professional Dev. Activities & Comprehensive Viva-VI CODE COURSE
SPECIALIZATION ELECTIVES MGT 872 Project Management – I
Students can choose any eight courses from their 'Major' area and any four courses from their 'Minor' area of specialization. MGT 873 Production Planning & Control-I
MARKETING FINANCE SPECIALIZATION ELECTIVES MGT 874 Current Trends in Management Information Systems
MGT 875 Project Management – II
CODE COURSE CODE COURSE
MGT 876 Production Planning & Control-II
MGT 661 Consumer Behaviour-I MGT 674 Investment Analysis
MGT 862 Management of Innovation & Creativity
MGT 663 Practices of Customer Relationship Management MGT 675 Multinational Accounting – I
MGT 878 Supply Chain Management & Logistics
MGT 668 Research in Marketing MGT 676 Working Capital Management
MGT 879 Current trends in Total Quality Management
MGT 664 Consumer Behaviour – II MGT 677 Management of Financial Institutions
MGT 880 Operations Management in Services Sector
MGT 666 Managing Sales MGT 678 Portfolio Management
MGT 879 Workshop on Emerging issues in operations
MGT 667 Product and Brand Management MGT 679 Multinational Accounting – II
Management
MGT 662 Promotions Management –I MGT 680 Financial Services
MGT 669 Internet Marketing MGT 681 Global Financial Management – I
INTERNATIONAL BUSINESS RETAIL
MGT 673 Concepts of Rural Marketing MGT 682 Management Control Systems & Applications
CODE COURSE CODE COURSE
MGT 665 Promotions Management –II MGT 684 Global Financial Management – II
MGT 863 International Trade Dynamics MGT 671 Retail Management : Concepts and Applications
MGT 670 Marketing of Services MGT 776 Workshop on Emerging Issues in Financial Mgt.
MGT 864 International Business Environment MGT 894 Retail Concepts & Environment
MGT 775 Workshop on Emerging Issues in Marketing Mgt. MGT 686 Insurance
MGT 886 International Finance MGT 887 Management of Retail Stores
MGT 683 Banking
HR MGT 865 WTO & Regional Trading Agreements MGT 888 Supply Chain Management
CODE COURSE MGT 866 Management of International Transactions MGT 889 Retail Buying & Merchandising
MGT 851 Management of Industrial Relations - I MGT 867 EXIM Policy Management MGT 890 Retail Strategy
MGT 852 Change Management MGT 869 Foreign Trade Procedures & Documentation MGT 891 CRM & Retail Technology
MGT 853 Global Human Resource Management MGT 870 International Marketing Management MGT 892 Financial & Legal Issues in Retail
MGT 854 Management of Industrial Relations – II MGT 895 Global Stock Markets MGT 893 Inventory & Channel Management
MGT 855 Organisational Development MGT 868 Global Supply Chain Management and Logistics MGT 780 Workshop on Emerging issues in Retail Management
MGT 856 Performance Management MGT 853 Global Human Resource Management MGT 670 Marketing of Services
MGT 857 Labour Welfare & Social Security MGT 778 Workshop on Emerging Issues in
MGT 859 Strategic Compensation Management International Business
MGT 862 Management of Innovation & Creativity 1. A summer training of 6 weeks is an essential part of the two year programme.
MGT 777 Workshop on Emerging Issues in HRM 2. All students shall have a Dual specialization – major & minor. They will elect a total of 8 courses of the major
area and four of the minor. In each module of the second year they will take up two courses of the major
MGT 861 ERP for HR Professionals and one of the minor area of specialization.
MGT 858 Applied Industrial Psychology 3. The curriculum is subject to change from time to time

11 12
 MBA (International) (With Twinning Arrangement)
Student after successful completion of 1 yr at LPU will have two choices:-
(a) To join partner/ receiving university abroad for the completion of programme; or
(b) To complete the programme at LPU without any international exposure.

Programme MBA (International) (with Twinning Arrangement) (120 Seats)

Prog. Code & Mode 430 (Regular)

Duration 2 yrs (semester system)

School / Institute Lovely Honours School of Business

Eligibility Criteria
(for Indian Applicants)
International applicants (NRI/ PIO/ Foreign
Nationals residing outside India) must
refer to the Specific Eligibility Criteria for
International admissions
Admission Procedure
(for Indian Applicants)
International applicants (NRI/ PIO/ Foreign
Nationals residing outside India) must refer
to the Specific Admission Procedure for
International admissions
Pass with a recognized Bachelor's degree in any discipline or equivalent or relevant
higher qualification with:
(i) Minimum 55% aggregate marks or equivalent CGPA;
Or
(ii) Minimum 50% aggregate marks or equivalent CGPA and valid score of at least 60%
in CAT-08 or 70% in MAT(Sep'08, Dec'08, Feb'09) /XAT-09.
Admission of the applicants qualifying the interview 4will be made in the following order
of preference:
(a) Merit in valid CAT 6/ MAT/ XAT Score.
(b) Merit in the qualifying examination.
4 Interview will be taken to determine the general level of communication abilities and
therefore the applicants need not undergo any kind of professional coaching.

MBA (International) (With Twinning Arrangement)

6 For preparing merit list, 10 percentile will be added in the CAT score.

Programme Fee (In Rs.) Tuition Fee (per semester)1, 5 149000/-

MBA (International) (with Twinning
Arrangement) aims at producing
internationally qualified professionals
equipped to work in different cultural
set ups and fully geared to meet the
challenges of the global professional
world.
This is a programme wherein the
students have to undergo the first
compatible with international
standards. Assignments, case studies,
seminars, etc are all designed keeping
in mind the curricula of the
partner/receiving universities. Regular
exposure to field projects, class
quizzes, etc help to prepare the
students to study abroad. Courses
have been specifically designed to
entered into agreements with several
universities in USA, UK and Australia
for the transfer of credits after
completion of the first part of the
progamme at the University Campus.
(For further details on foreign tie-ups
refer to Part (A) page number – 18)
for Indian/ International (at the time of admission)
Applicants (NRI/ PIO/ Foreign
Nationals residing outside India) Examination fee (per semester) 2 1000/-
Activity Fee (per semester) 2 1000/-
Institutional Development Charges (Per Semester)2 2500/-
2
PD Fee (per semester) 1000/-
English language training fee 5000/-
(one time fee to be paid with second term fee)
1
Subject to increase of 9% every year, for details refer to the fee increment table.
2
Will be taken either with the fee of IInd Semester or before.
5
In case where student goes abroad for the completion of the programme, fee

year of the programme at the
University. After the successful
completion of the first year, the
students shall be transferred to the
partner/receiving universities, which
will finally award the degree.
The programme is specially designed
to prepare the students to study at a
foreign university. Towards this end,
every care has been taken to ensure
that the curriculum and pedagogy is
help the students to face the
pressures of international education.
The core curriculum of the
programme consists of general
management perspective courses in
the first year. Some of the disciplines
to which the students are exposed are
accounts, marketing, finance,
economics, law, statistics, operations,
etc.
University has signed MOUs and has
Career Prospects
A Management degree from a foreign
university will help the students to
assimilate the management practices
of the developed world. This will
prepare the students for a global career
with the best of the multi-national
companies. A foreign degree will also
help the students to enhance their
employability and career growth in the
Indian corporate sector.
(presently) is for the duration of the programme done at LPU, after transfer the
students will pay the partner/ receiving university the prescribed tuition fee and other
charges.
Mode of Payment (I) Demand Draft/ Pay Order in favor of “LOVELY FACULTY OF BUSINESS AND ARTS”
payable at JALANDHAR.
(ii) Cash to be deposited only at Counselling and Admission Department at the
University Campus in Phagwara (Punjab).
(iv) Credit Card/Debit Card (only for online submission of Application)
Requisites & Highlights Requisites
Personal interview at the University Campus only will be held twice a day at 10.00 a.m.
and 1.00 p.m. Alternatively, interested applicants may appear for telephonic interview
at the designated places at Delhi between 10.00 a.m. to 4.00 p.m. Dates of interview will
be displayed on the University website (www.lpu.in).
Compulsory Pre-Term, with no extra fee, of two weeks before start of session/
programme.
Students opting to join partner/ receiving university abroad for the completion of the
programme will have to fulfill the entry requirements of that university.
Fee for English Language Proficiency Tests like TOEFL, IELTS etc. is to be paid by the
student separately.
Highlights
Twinning arrangements with university in USA, UK and Australia.
Free Laptop will be given to the students.
One free text book for every course.
Nomenclature of Degree, Duration, Fee etc. may vary in respect of different partner/
receiving universities.
Industry oriented curriculum & international pedagogy.
Case based teaching.
Emphasis on entrepreneurial skill development.
Workshops by experts from premier institutions.

13 14
 nt)
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g
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Twi
it h
W
l) (
ona
nati
er
(Int
A
MB
MANAGEMENT CORE
CODE COURSE
MGT507 Accounting for Decision Making
MGT508 Managerial Finance
MGT509 Managing Organizations and Leadership
MGT510 Statistical Methods for Management Decisions
MGT514 Marketing Management
MGT518 Corporate and Business Laws
MGT519 Operations Management
MGT542 International Business Environment

OTHER DISCIPLINE COURSES:

CODE COURSE
ENG504 Communication Skills
ECO519 Microeconomic Analysis

The curriculum is subject to change from time to time.

The second year of the degree will be completed at the
partner/receiving university. The curriculum of the second
year will thus be decided by the receiving university.

15 16

MBA (International) (With International Exposure)
The programme has been designed
to prepare students to work with
multinational companies. With
MNC's booming in India and Indian
companies opening their centers
across the world, the industry
requires human resource that can fit
into multi-cultural environment and
can work as a global team. To instill
this requirement of the Industry, this
unique programme has been
designed, which effectively equips
future managers with the required
global exposure through its 3-4
weeks free Educational Trip to
USA/Europe and one week trip to
17
Singapore/Malaysia.
During the course of the tour, the
students would be taken on
corporate and academic tours to the
industries and universities of the
country of visit. This would provide
the students with the most valuable
opportunity to familiarize themselves
with the global business practices
and environment. Also, while
designing this programme every care
has been taken to ensure that the
curriculum and pedagogy is
compatible with international
standards.
Career Prospects
A Management degree with
international exposure will acquaint
the students with international
management practices. This will
prepare the students for a global career
with the best of the multi national
companies. International exposure will
also help the students to enhance their
employability and career growth in the
Indian corporate sector.
MBA (International) (With International Exposure)
Student will go for 3-4 weeks free Educational trip to USA/Europe and one week trip to Singapore/Malaysia
Programme MBA (International) (with International Exposure) (120 Seats)
Will include a 3-4 weeks free Educational trip to USA/Europe and one week trip to Singapore/Malaysia
Prog. Code & Mode 405 (Regular)
Duration 2 yrs (semester system)
School / Institute Lovely Honours School of Business
Eligibility Criteria Pass with a recognized Bachelor's degree in any discipline or equivalent or
(for Indian Applicants) relevant higher qualification with:
International applicants (NRI/ PIO/ Foreign (i) Minimum 55% aggregate marks or equivalent CGPA;
Nationals residing outside India) must
Or
refer to the Specific Eligibility Criteria for
International admissions (ii) Minimum 50% aggregate marks or equivalent CGPA and valid score of at
least 60% in CAT-08 or 70% in MAT(Sep'08, Dec'08, Feb'09) /XAT-09.
Admission Procedure Admission of the applicants qualifying the interview4 will be made in the following order
(for Indian Applicants) of preference:
International applicants (NRI/ PIO/ Foreign (a) Merit in valid CAT6 / MAT/ XAT Score.
Nationals residing outside India) must refer
to the Specific Admission Procedure for (b) Merit in the qualifying examination.
International admissions
4
Interview will be taken to determine the general level of communication abilities and
therefore the applicants need not undergo any kind of professional coaching.
6 For preparing merit list, 10 percentile will be added in the CAT score.
Programme Fee (In Rs.) Tuition Fee (per semester)1 149000/-
for Indian/ International Applicants (at the time of admission)
(NRI/ PIO/ Foreign Nationals
residing outside India) Examination fee (per semester) 2 1000/-
Activity Fee (per semester) 2 1000/-
Institutional Development Charges (Per Semester)2 2500/-
PD Fee (per semester)2 1000/-
Note
Fees and other charges for the 3rd and 4th semester to be paid at the end of the 2nd semester.
1
Subject to increase of 9% every year, for details refer to the fee increment table.
2
Will be taken either with the fee of IInd Semester or before.
Mode of Payment (I) Demand Draft/ Pay Order in favor of “LOVELY FACULTY OF BUSINESS AND ARTS”
payable at JALANDHAR.
(ii) Cash to be deposited only at Counselling and Admission Department at the University
Campus in Phagwara (Punjab).
(iii) Credit Card/Debit Card (only for online submission of Application)
Requisites & Highlights Requisites
Personal interview at the University Campus only will be held twice a day at 10.00 a.m. and
1.00 p.m. Alternatively, interested applicants may appear for telephonic interview at the
designated places at Delhi between 10.00 a.m. to 4.00 p.m. Dates of interview will be
displayed on the University website (www.lpu.in).
Compulsory Pre-Term, with no extra fee, of two weeks before start of session/programme.
Highlights
Free Laptop will be given to the students.
Free Educational trip of 3-4 weeks to USA/Europe and one week trip to
Singapore/Malaysia focusing on interaction with academia and industry experts.
One free text book for every course.
Industry oriented curriculum & international pedagogy.
Case based teaching.
Emphasis on entrepreneurial skill development.
Workshops by experts from premier institutions.
18
 MBA (International) (With International Exposure)
MANAGEMENT CORE
CODE COURSE
MGT 507 Accounting for Decision Making
MGT 508 Managerial Finance
MGT 509 Managing Organizations and Leadership
MGT 510 Statistical Methods for Management Decisions
MGT 514 Marketing Management
MGT 518 Corporate and Business Laws
MGT 519 Operations Management
MGT 542 International Business Environment
MGT 612 Strategic Management
MGT 613 Operations Research

OTHER DISCIPLINE COURSES

CODE COURSE
ENG 504 Communication Skills
ECO 519 Microeconomic Analysis

TRAINING / PROJECT / INTERNSHIP:

CODE COURSE
MGT 702 Seminar on Summer Training
MGT 704 Capstone Project

Concentration Electives
Students can choose any four courses from their 'Major'
area and any two courses from their 'Minor' area of concentration.

MARKETING ENTREPRENEURSHIP
CODE COURSE CODE COURSE
MGT545 International Marketing MGT726 Entrepreneurial Internship
MGT632 E-Marketing MGT822 New Product Development
MGT821 Relationship Marketing MGT830 Entrepreneurial Finance
MGT822 New Product Development MGT838 Entrepreneurial Venture Planning
MGT823 Integrated Marketing Communication MGT839 New Venture Creation
MGT824 Brand Management MGT841 Family Business Dynamics
MGT825 Marketing Strategies MGT840 Technology & Entrepreneurship
FINANCE MGT831 Venture Capital & Private Equity

CODE COURSE STRATEGY

MGT522 Corporate Tax Planning CODE COURSE
MGT806 Strategic Financial Management MGT804 Strategic Marketing
MGT826 Financial Fraud Examination MGT831 Corporate Development: Mergers, Acquisitions
MGT827 Behavioral Finance and Value Investing and Alliances
MGT828 Consumer and Micro Finance MGT842 Global Strategic Management
MGT829 Creating Value Through Corporate Restructuring
MGT843 Strategic Performance Management
MGT830 Entrepreneurial Finance
MGT504 Global Business Challenges
MGT832 Investment Management
MGT505 Corporate Restructuring
MGT831 Venture Capitals Private Equity
MGT805 Strategic HRM
ORGANIZATIONAL BEHAVIOR MGT806 Strategic Financial Management
CODE COURSE
Concentration electives will be offered only in the second year.
MGT 527 Organization Change and Development For any specialization area or specialization course to be actually
MGT 528 Performance Management offered in a particular term, the same must be selected by at
least 20 students.
MGT 725 Seminar on Contemporary Issues in OB and HRM
The curriculum is subject to change from time to time.
MGT 833 Cross Cultural Management A summer training after the second year is an essential part of
MGT 834 Managing Human Capital the programme.
MGT 835 Industrial Relations and Negotiations
MGT 836 Promoting Creativity and Innovation
MGT 837 Strategic Organization Design

19 20

MBA
The MBA programme is designed for
students who aspire to be business
leaders and managers of the future. The
programme aims to impart the necessary
knowledge, skills and self-confidence to
assist in effective and successful
management, within constantly changing
and highly competitive national and
international business environments.
n The full-time MBA programme is
designed for two years with four
academic terms, which would
transform you, the way you learn
and the way you view life. This
transformation will be accomplished
by application oriented teaching
and assignments, authentic case
studies, frequent discussions on real
life challenges of the industry and
activities which will make the
student think and act like an
industry professional.
n The core curriculum provides
groundwork in basic management
disciplines in the first year and
includes courses on leadership,
ethics, and management
communication. Right from the
start, the student will also focus on
developing students capabilities and
honing your skills of oral and
written persuasion.
n A summer internship/industrial
training of 6 weeks duration is also a
valuable part of the MBA
experience.
21
nThe programme opens a wide range of
career options by offering dual
specialization in the areas of retail
management, finance, marketing,
human resource, international
business and operations
management.
nStudents may reside on campus to
experience life in a 550 acre wi-fi
campus where they will learn the
cooperative way through intriguing
assignments, participate in group
activities in personality
development classes and interact
with eminent personalities from the
corporate and academic world.
nPedagogical strategies :
n Encouraging analysis by
exposure to case based
teaching
nExperiential learning through
analytical assignments
nCooperative learning
nExtensive use of multimedia
and educational software to
cater to the students’ multiple
learning styles.
nSimulation techniques,
primarily case analysis
and role plays, for class
room learning.
nStudents shall have access to
online libraries for attempting
the assignments innovatively
and derive thorough learning.
MBA
(LSB/ LSM)
Programme MBA
Prog. Code & Mode 193 (Regular)
Duration 2 yrs (semester system)
School / Institute Lovely School of Business (LSB)/Lovely School of Management (LSM)
Eligibility Criteria Pass with a recognized Bachelor's degree in any discipline or
(for Indian Applicants) equivalent or relevant higher qualification with:
International applicants (NRI/ PIO/ Foreign (I) Minimum 60% aggregate marks or equivalent CGPA;
Nationals residing outside India) must
refer to the Specific Eligibility Criteria for
Or
International admissions (ii) Minimum 50% aggregate marks or equivalent CGPA and valid
score of at least 70% in CAT-08 or 80% in MAT(Sep'08, Dec'08,
Feb'09) /XAT-09.
Admission Procedure Order of preference for admission:
(for Indian Applicants) (i) Merit in valid CAT 6/ MAT/ XAT Score.
International applicants (NRI/ PIO/ Foreign
Nationals residing outside India) must refer
(ii) Merit in the qualifying examination.
6
to the Specific Admission Procedure for For preparing merit list, 10 percentile will be added in the CAT score.
International admissions
Programme Fee (In Rs.) Tuition Fee (per semester)1 59500/-
for Indian/ International (at the time of admission)
Applicants (NRI/ PIO/ Foreign
Nationals residing outside Examination fee (per semester) 2 1000/-
India)
Activity Fee (per semester) 2 1000/-
Institutional Development Charges (Per Semester)2 2500/-
PD Fee (per semester)
2
1000/-
1 Subject to increase of 9% every year, for details refer to the fee
Career Prospects increment table.
2 Will be taken either with the fee of IInd Semester or before.
This programme opens corporate doors for
Mode of Payment (I) Demand Draft/ Pay Order in favor of “LOVELY FACULTY
the students in the following areas: OF BUSINESS AND ARTS” payable at JALANDHAR.
(ii) Cash to be deposited only at Counselling and Admission
Sales and Distribution Management
Department at the University Campus in Phagwara (Punjab).
Corporate Financial Management (iii) Credit Card/Debit Card (only for online submission of Application)
Banking Services
Industrial Relations and Labour Law Requisites & Highlights Requisites
Laptop is compulsory
Human Resource Development
Highlights
Project Management
Industry oriented curriculum & international pedagogy
Management Information Systems
Emphasis on case studies and also case based teaching
Forex Management
Instruction & Assignments to sharpen the analytical skills
IT Management Emphasis on entrepreneurial skill development
Marketing Research Guest lectures by experts from industry & academia
Product Management
Advertising
Public Relations
Event Management
Consultancy
Consumer Finance
Retail Management
Insurance
22
 MBA

MANAGEMENT CORE COURSES OTHER DISCIPLINE COURSES

CODE COURSE CODE COURSE
MGT 511 Business Environment ECO 515 Managerial Economics
MGT 512 Management Practices & Organization Behavior ENG 503 Advanced English Language & Communication Skills
MGT 513 Human Resource Management & Development
MGT 514 Marketing Management
MGT 515 Accounting for Managers
MGT 516 Research Methodology
MGT 517 Financial Management
MGT 518 Corporate and Business Laws
MGT 519 Operations Management
MGT 611 Entrepreneurship & Business Plan
MGT 612 Strategic Management

MBALIM/ LIT
MGT 613 Operations Research

SPECIALIZATION ELECTIVES
Programme MBA (120 Seats in each Institute)
Students can choose any four courses from their 'Major' area and any two courses from their 'Minor' area of specialization.
Prog. Code & Mode 194 (Regular)
FINANCE MARKETING
Duration 2 yrs (semester system) CODE COURSE CODE COURSE
School / Institute Lovely Institute of Management (LIM)/ Lovely Institute of Technology (LIT) MGT 521 Security Analysis and Portfolio Management MGT531 Consumer Behavior

Eligibility Criteria
MGT 522 Corporate Tax Planning MGT532 Product and Brand Management
Pass with a recognized Bachelor's degree in any discipline or
(for Indian Applicants) equivalent or relevant higher qualification with minimum 55% MGT 523 Financial Institutions & Services MGT533 Retail Management
International applicants (NRI/ PIO/ Foreign
Nationals residing outside India) must aggregate marks or equivalent CGPA. MGT 525 Working Capital Management MGT545 International Marketing
refer to the Specific Eligibility Criteria for
International admissions MGT 621 Financial Engineering MGT631 Customer Relationship Management
Admission Procedure Merit in the qualifying exam 7 MGT 622 Management Control Systems MGT632 E-Marketing
(for Indian Applicants) 7
For the purpose of merit, the University may prescribe cut off MGT 623 Banking & Insurance MGT633 Services Marketing
International applicants (NRI/ PIO/ Foreign
Nationals residing outside India) must refer marks/CGPA higher than the qualifying marks/CGPA. MGT 624 Forex Management Sales & Promotion Management
MGT634
to the Specific Admission Procedure for
International admissions MGT 625 Derivatives & Risk Management MGT635 Rural Marketing
Programme Fee (In Rs.) Tuition Fee (per semester)1 59500/- MGT 645 International Financial Management MGT720 Seminar on Contemporary issues in Marketing
for Indian/ International (at the time of admission)
Applicants (NRI/ PIO/ Foreign
MGT 718 Seminar on Contemporary issues in Finance
Nationals residing outside India) Examination fee (per semester) 2
1000/-
Activity Fee (per semester) 2 1000/- HUMAN RESOURCE MANAGEMENT INTERNATIONAL BUSINESS
Institutional Development Charges (Per Semester) 2 2500/- CODE COURSE CODE COURSE
2
PD Fee (per semester) 1000/-
MGT 526 Industrial Relations & Labour Laws MGT 541 International Trade Procedures and Documentation
1
Subject to increase by 9% every year, for details refer to MGT 527 Organization Change & Development MGT 542 International Business Environment
the fee increment table. MGT 528 Performance Management System Foreign Trade Policy & Management
2 MGT 543
Will be taken either with the fee of IInd Semester or before.
MGT 530 Compensation Management MGT 545 International Marketing
Mode of Payment (I) Demand Draft/ Pay Order in favor of “LOVELY FACULTY OF MGT 626 Industrial Psychology MGT 641 Management of Foreign Transactions
BUSINESS AND ARTS” payable at JALANDHAR.
(ii) Cash to be deposited only at Counselling and Admission
MGT 627 Global HRM MGT 642 International Trade
Department at the University Campus in Phagwara (Punjab). MGT 628 Trade Unionism & Collective Bargaining MGT 643 WTO and Regional Trading Arrangements
(iii) Credit Card/Debit Card (only for online submission of Application) MGT 629 Social Security & Labour Welfare MGT 644 International Supply Chain Mgt. and Logistics
Requisites & Highlights Requisites MGT 630 Creativity & Innovation Management MGT 645 International Financial Management
Laptop is compulsory MGT 719 Seminar on Contemporary issues in HRM Seminar on Contemporary issues in International Business
MGT 721
Requisites
Industry oriented curriculum & international pedagogy
Emphasis on case studies
Instruction & Assignments to sharpen the analytical skills
Emphasis on entrepreneurial skill development
Guest lectures by experts from industry & academia

23 24
 MBA
SPECIALIZATION ELECTIVES
OPERATIONS MANAGEMENT RETAIL MANAGEMENT
CODE COURSE CODE COURSE
MGT 461 Project Management MGT 471 Retail Store Management
MGT 462 Management Information Systems MGT 473 Retail Strategy & Formats
MGT 463 Services Management MGT 474 Retail Buying & Merchandising
MGT 465 Technology Management MGT 475 Supply Chain Management & IT Interface
MGT 466 Production Planning and Control MGT 476 Warehousing and Inventory Management
MGT 467 Logistics and Supply Chain Management MGT 477 Financial & Legal Aspects in Retail Management
MGT 468 Total Quality Management MGT 531 Consumer Behavior
MGT 469 Materials Management MGT 631 Customer Relationship Management
MGT 630 Creativity & Innovation Management MGT 633 Services Marketing
MGT 722 Seminar on Contemporary issues in Operations Mgt. MGT 724 Seminar on Contemporary Issues in Retail

INFORMATION TECHNOLOGY OPEN ELECTIVES

CODE COURSE The students can choose any two open electives from the following:

CSE 101 Foundation of Computing CODE COURSE

CSE 202 Object Oriented Programming EDU 882 Home Management
CSE 301 Data- base Management Systems EDU 883 Feminism
CSE 302 Analysis & Design of Information systems EDU 884 Understanding Human Behaviour
Design & Integration FNA 881 Arts & Aesthetics
CSE 306 Computer Networks HMT 555 Airlines Operations & Management
CSE 314 Principle of Software Engineering HUM 507 Basic French
CSE 324 Knowledge Based Systems HUM 881 International Relations
CSE 401 Enterprise Resource Planning JRN 881 Medium of Cinema
INT 304 Electronic Commerce MGT 591 Corporate Governance & Ethics
MGT 723 Seminar on Contemporary issues in IT Mgt. MGT 593 Managerial Effectiveness

1. A summer training of 6 weeks is an essential part of the two year programme.

2. All students shall have a Dual specialization – major & minor.
3. The curriculum is subject to change from time to time.

25 26

MBA (International Business)
MBA (International Business) is
designed for those who aspire to
build a career in export – import,
international trade, global marketing,
global finance etc. The curriculum
and pedagogy has been designed to
respond to progressive changes
unfolding in the global arena which
need special focus and understanding
for managing international business.
Career Prospects
This programme will provide students
with the career pathways in the
following organizations:
nExport houses, Star/Superstar
trading houses;
nAll nationalized banks and
scheduled commercial banks
including Export Import Bank of
India, SIDBI, etc.
nMultilateral financial institutions
like Asian Development Bank
27
MBA (International Business)
Programme MBA (International Business) (60 Seats)
Prog. Code & Mode 406 (Regular)
Duration 2 yrs (semester system)
School / Institute Lovely School of Management
Eligibility Criteria Pass with a recognized Bachelor's degree in any discipline or equivalent or relevant higher
(for Indian Applicants) qualification with:
International applicants (NRI/ PIO/ Foreign
Nationals residing outside India) must
refer to the Specific Eligibility Criteria for
(i) Minimum 55% aggregate marks or equivalent CGPA;
Or
International admissions (ii) Minimum 50% aggregate marks or equivalent CGPA and valid score of at least 60% in
CAT-08 or 70% in IIFT-08/ MAT(Sep'08, Dec'08, Feb'09) /XAT-09.
nInternational perspectives in all The programme contains a perfect
Admission Procedure Order of preference for admission:
dimensions of management are blend of theoretical aspects and (for Indian Applicants) (i) Merit in valid IIFT/CAT 6/ MAT/ XAT Score.
thoroughly dealt with. practical nuances. Apart from the International applicants (NRI/ PIO/ Foreign (ii) Merit in the qualifying examination.
Nationals residing outside India) must refer
to the Specific Admission Procedure for 6
nGlobal business challenges are case study approach to teaching, For preparing merit list, 10 percentile will be added in the CAT score.
International admissions
amply highlighted. practical assignments, industry visits,
Programme Fee (In Rs.) Tuition Fee (per semester)1 59500/-
nThorough exposure to guest lectures and project work for Indian/ International applicants (at the time of admission)
international business enable the students to work on (NRI/ PIO/ Foreign Nationals
residing outside India) Examination fee (per semester) 2 1000/-
environment. concepts taught in the classroom.
Activity Fee (per semester) 2 1000/-
nSufficient exposure to Institutional Development Charges (Per Semester)2 2500/-
2
international trade procedures PD Fee (per semester) 1000/-
1 Subject to increase of 9% every year, for details refer to the fee increment table.
and documentation.
2
Will be taken either with the fee of IInd Semester or before.
Mode of Payment (I) Demand Draft/ Pay Order in favor of “LOVELY FACULTY OF BUSINESS AND ARTS”
payable at JALANDHAR.
(ii) Cash to be deposited only at Counselling and Admission Department at the
(ADB) and international NGOs like (MNCs) University Campus in Phagwara (Punjab).
DFID, UK; n All manufacturing and service (iii) Credit Card/Debit Card (only for online submission of Application)
nExport Promotion Councils (EPCs) sector organizations where Requisites & Highlights Requisites
and other Trade Associations; students with the general MBA Laptop is compulsory
nSupporting manufacturers and degree are eligible. Highlights
designers of Merchant exporters; Exposure to Export houses.
nThe programme will also equip
nVarious service-oriented and IT Optional 6 months internship in 2nd year (subject to conditions and
the students to take up approval by the University)
enabled firms; Instruction & Assignments to sharpen the analytical skills
entrepreneurial ventures in
nState Export Corporations of Guest lectures by experts from industry & academia
international trade.
various states.
nAll Multinational Companies MANAGEMENT CORE OTHER DISCIPLINE COURSES:
CODE COURSE CODE COURSE
MGT 512 Management Practices & Organization Behavior ENG 503 Advanced English Language & Communication Skills
MGT 513 Human Resource Management & Development ECO 520 International Business Economics
MGT 514 Marketing Management
MGT 515 Accounting for Managers TRAINING/PROJECT/INTERNSHIPS
MGT 516 Research Methodology CODE COURSE
MGT 517 Financial Management
MGT 702 Seminar on Summer Training
MGT 591 Corporate Governance & Ethics
MGT 704 Capstone Project
MGT 612 Strategic Management
INTERNATIONAL BUSINEES – CORE Selected meritorious candidates will be offered an opportunity
CODE COURSE of a full term industrial internship in the second year subject to
conditions and approval by the university.
MGT 501 Export Import Management
MGT 502 International Trade Operations & Logistics The curriculum is subject to change from time to time
MGT 503 International Trade (Legal Environment)
MGT 504 Global Business Challenges
MGT 505 Corporate Restructuring
MGT 506 WTO and World Trading System
MGT 542 International Business Environment
MGT 545 International Marketing
MGT 645 International Financial Management
MGT 627 Global HRM
28
 MBA (Hospital & Healthcare Management)
Programme MBA (Hospital & Healthcare Management) (60 Seats)

Prog. Code & Mode 432 (Regular)

Duration 2 yrs (semester system)

School / Institute Lovely School of Management

Eligibility Criteria
(for Indian Applicants)
International applicants (NRI/ PIO/ Foreign
Nationals residing outside India) must
refer to the Specific Eligibility Criteria for
International admissions
Admission Procedure
(for Indian Applicants)
International applicants (NRI/ PIO/ Foreign
Nationals residing outside India) must refer
to the Specific Admission Procedure for
International admissions
Pass with a recognized Bachelor's degree in any discipline or equivalent or relevant higher
qualification with:
(I) Minimum 55% aggregate marks or equivalent CGPA;
Or
(ii) Minimum 50% aggregate marks or equivalent CGPA and valid score of at least 60% in
CAT-08 or 70% in MAT(Sep'08, Dec'08, Feb'09) /XAT-09.
Order of preference for admission:
(i) Merit in valid CAT 6/ MAT/ XAT Score.
(ii) Merit in the qualifying examination.
6 For preparing merit list, 10 percentile will be added in the CAT score.

Programme Fee (In Rs.) Tuition Fee (per semester)1 59500/-

for Indian/ International
Applicants (NRI/ PIO/ Foreign
Nationals residing outside
India)
(at the time of admission)
Examination fee (per semester) 2 1000/-
Activity Fee (per semester) 2 1000/-
Institutional Development Charges (Per Semester)2 2500/-
PD Fee (per semester) 2 1000/-
1 Subject to increase of 9% every year, for details refer to the fee increment table.
2
Will be taken either with the fee of IInd Semester or before

MBA (Hospital & Healthcare Management)
The healthcare industry is continually
growing and is emerging as one of the
promising sectors of the economy. To
meet the educational challenges in this
rapidly evolving field, MBA (Hospital &
Healthcare Management) programme is
designed to provide students with
specialized training in healthcare
management, hospital administration,
health information systems
management, global healthcare
management, and health services
administration etc.
The curriculum addresses the basic
body of knowledge, understanding, and
skills identified to be relevant to
healthcare administration. The
programme and the pedagogical
techniques are designed with following
specific objectives:
nTo prepare them to apply modern
management techniques in
managing corporate hospitals and
organizations offering healthcare
services all over the world.
nTo provide students with advanced
business management skills
required to manage complex health
care delivery systems.
nTo develop initiative, analytical
ability, effective communication &
problem solving skills to handle
challenges in healthcare
organizations.
nTo provide learning to empower and
integrate hospital framework at
various levels.
nTo develop students as healthcare
managers in human resource
management, operations,
marketing, and financial areas of
healthcare sector.
nTo open up attractive career
opportunities for medical graduates
and paramedical professionals
(MBBS, BDS, BAMS, BHMS,BMLT,
BPT, B.Pharmacy).
Mode of Payment (i) Demand Draft/ Pay Order in favor of “LOVELY FACULTY OF BUSINESS AND ARTS”
payable at JALANDHAR.
(ii) Cash to be deposited only at Counselling and Admission Department at the
University Campus in Phagwara (Punjab).
(iii) Credit Card/Debit Card (only for online submission of Application)
Requisites & Highlights Requisites
Laptop is compulsory
Career Prospects Highlights
Internship with corporate hospitals (subject to conditions and approval by the University).
This programme provides students with It will open up attractive career opportunities for Medical graduates and Paramedical
professionals (MBBS, BDS, BAMS, BHMS, BMLT, BPT, B.Pharmacy)
managerial and technical foundations for
Instruction and Assignments to sharpen the analytical skills
careers in healthcare planning and
Guest lectures by experts from industry & academia
management framework and health
technology systems management.
Graduates of the programme can pursue
careers as Health and Social Service
Managers, Health Care Managers, Health &
Safety Managers, Health Information
Managers, Health Services Managers, Medical
Superintendent, Manager Hospital
Operations, Hospital Planning Adviser for
various Health Institutions and Govt.
Departments, Healthcare Management
Executive, Hospital Quality Assurance
Executive, Faculty position in Hospital
Administration etc.
With increasing global awareness about the
scope and opportunities in Medical Tourism &
Medical Insurance by all stake holders i.e.
hospitals, travel companies, aviation sectors
etc. there is a need for a very large number of
executives trained in the field of Healthcare
Administration.

29 30
MBA (Hospital & Healthcare Management)

MANAGEMENT CORE TRAINING/PROJECT/INTERNSHIP

CODE SUBJECT CODE SUBJECT
MGT 512 Management Practices & Organization Behavior MGT 702 Seminar on Summer Training
MGT 513 Human Resource Management & Development MGT 704 Capstone Project
MGT 514 Marketing Management
MGT 515 Accounting for Managers OTHER DISCIPLINE COURSES
MGT 516 Research Methodology CODE SUBJECT
MGT 517 Financial Management ECO 515 Managerial Economics
MGT 518 Corporate and Business Laws ENG 503 Advanced English Language & Communication Skills
MGT 547 Public Relations and Office Management
MGT 612 Strategic Management
1. A summer training of 6 weeks is an essential part of the two year
MGT 613 Operations Research programme.
2. The curriculum is subject to change from time to time.
HOSPITAL & HEALTHCARE MANAGEMENT CORE
CODE SUBJECT
PHR 538 Medical Terminology & Medical Records
PHR 539 Epidemiology
MGT 491 Healthcare Administration
MGT 492 Hospital Organization & Planning
MGT 493 Hospital & Healthcare Information Management
MGT 494 Quality Assurance in Healthcare
MGT 495 Legal and Ethical Aspects of Healthcare
MGT 496 Operations Management in Health Care

31 32

MBA (Retail Management)
MBA (Retail Management) is a
professional programme for preparing
graduates for the booming retail sector
the world over. This programme equips
the students with the skills and
knowledge, the retail industry is looking
for. The objectives of the programme are:
nTo provide students with the most
appropriate exposure to enter the
exciting and dynamic retail industry.
nTo provide core theoretical
knowledge of managing various
aspects of retailing and develop skill
sets required to manage the
contemporary retail formats.
nTo provide a unique blend of
academic prowess and practical rigor
of the retail industry.
nThe academic content is designed to
provide knowledge of business
management in general and retail
management in particular.
33
// Career Prospects
Career Prospects
The retailing industry is becoming a
major growth driver of developed
as well as devolping economies. Its
rapid growth in India has opened
up immense career opportunities
for trained retail management
professionals. With the help of this
postgraduate programme in Retail
Management, candidates will not
only develop vital managerial skills
needed to venture into retail trade
but will also be able to expand their
career prospects in retail and allied
sectors. The main objective of the
Retail Management programme is
to provide students with the most
MBA (Retail Management)
Programme MBA (Retail Management)
Prog. Code & Mode 431 (Regular)
Duration 2 yrs (semester system)
School / Institute Lovely School of Management
Eligibility Criteria Pass with a recognized Bachelor's degree in any discipline or equivalent or relevant higher
(for Indian Applicants) qualification with Minimum 50% aggregate marks or equivalent CGPA.
International applicants (NRI/ PIO/ Foreign
Nationals residing outside India) must
refer to the Specific Eligibility Criteria for
International admissions
Admission Procedure Merit in the qualifying exam
(for Indian Applicants)
International applicants (NRI/ PIO/ Foreign
Nationals residing outside India) must refer
to the Specific Admission Procedure for
International admissions
Programme Fee (In Rs.) Tuition Fee (per semester)1 49500/-
for Indian/ International (at the time of admission)
Applicants (NRI/ PIO/
Foreign Nationals Examination fee (per semester) 2 1000/-
residing outside India)
Activity Fee (per semester) 2 1000/-
Institutional Development Charges (Per Semester) 2 2500/-
PD Fee (per semester)
2
1000/-
1 Subject to increase of 9% every year, for details refer to the fee increment table.
2
Will be taken either with the fee of IInd Semester or before.
Mode of Payment (I) Demand Draft/ Pay Order in favor of “LOVELY FACULTY OF BUSINESS AND ARTS”
payable at JALANDHAR.
(ii) Cash to be deposited only at Counselling and Admission Department at the
University Campus in Phagwara (Punjab).
(iii) Credit Card/Debit Card (only for online submission of Application)
Requisites & Highlights Requisites
Laptop is compulsory
Highlights
critical knowledge and skills to
Intensive exposure to Retail stores
enter the retail industry in fields Industry oriented curriculum
such as buying & planning, e- Emphasis on entrepreneurial skill development
commerce, store management, Instruction and Assignments to sharpen the analytical skills
Guest lectures by experts from industry & academia
global sourcing etc.
Students after completing this
programme can look forward to a
promising career as Department
Managers, Store Managers,
Inventory Monitoring Officers,
Marketing and Sales Managers,
Supply Chain Administrators,
Logistics Managers, Purchase
Managers, Customer Care
Managers etc.
34
MBA (RETAIL MANAGEMENT)

MANAGEMENT CORE
CODE COURSE
MGT 512 Management Practices & Organization Behavior
MGT 513 Human Resource Management & Development
RETAIL MANAGEMENT ELECTIVES
MGT 514 Operations Management Student will have to choose any two courses out of the
MGT 515 Accounting for Managers following electives in second year.
MGT 516 Research Methodology CODE COURSE
MGT 517 Financial Management MGT 476 Warehousing and Inventory Management
MGT 518 Corporate and Business Laws MGT 480 Visual Merchandising
MGT 611 Entrepreneurship & Business Plan MGT 481 Virtual & Non Store Retailing
MGT 613 Operations Research MGT 631 Customer Relationship Management

RETAIL MANAGEMENT CORE MGT 633 Services Marketing

MGT 634 Sales & Promotions Management
CODE COURSE
MGT 724 Seminar on Contemporary Issues in Retail
MGT 471 Retail Store Management
1. A summer training of 6 weeks is an essential part of the two year programme.
MGT 472 Retail Business Environment 2. The curriculum is subject to change from time to time
MGT 473 Retail Strategy & Formats
MGT 474 Retail Buying & Merchandising
MGT 475 Supply Chain Management & IT Interface
MGT 478 Marketing Management & Retail Concepts
MGT 479 Retail Shoppers' Behavior

TRAINING/PROJECT/INTERNSHIP
CODE COURSE
MGT 702 Seminar on Summer Training
MGT 704 Capstone Project

OTHER DISCIPLINE COURSES

CODE COURSE
ECO515 Managerial Economics
ENG503 Advanced English Language & Communication
Skills

35 36

MBA (Information Technology)
A professional programme especially
designed to develop business
management professional for the IT
industry having the right blend of
management education and
technical knowledge with special
emphasis on experiential learning.
The Programme will interest
motivated professionals who want a
sound foundation in both
quantitative and qualitative areas of
management and IT.
The blend of Indian and international
perspective will equip students to
enter the fiercely competitive
business environment and to move
ahead with accelerated access to
senior management positions.
nProgramme structured to
provide right blend of
management and IT skills which
are indispensable for effective
management.
nAppropriate exposure for
venturing into entrepreneurship
37
in IT sector.
nStudents encouraged to seek
the application of concepts
through analytical assignments
involving extensive and
intensive research and hands on
field work.
nRegular lectures by eminent
personalities from the industry
and academia to provide
exposure to dynamic global IT
scenario.
nSimulation Techniques:
Primarily case analysis and role
plays for class room teachings.
nExtensive use of multimedia
and education softwares to
cater to the students multiple
learning styles.
nAccess to Online libraries.
nAccess to more than 150 online
journals.
nHigher level IT courses for
students with B.Tech. CSE/IT/CA
background to enable fast
progression in core IT jobs.
MBA (Information Technology)
Programme MBA (Information Technology) (60 Seats)
Prog. Code & Mode 433 (Regular)
Career Prospects Duration 2 yrs (semester system)
Information Technology is playing an School / Institute Lovely School of Management
important role in all the industries. MBA
Eligibility Criteria Pass with a recognized Bachelor's degree in any discipline or equivalent or
(Information Technology) will equip you (for Indian Applicants) relevant higher qualification with Minimum 50% aggregate marks or equivalent
with dexterity for management International applicantss (NRI/ PIO/ Foreign Nationals CGPA.
residing outside India) must refer to the Specific
consulting, Information systems advisors, Eligibility Criteria for International admissions
technology advisers in the organizations, Admission Procedure Merit in the qualifying exam
Supply Chain Management and Logistics (for Indian Applicants)
International applicants (NRI/ PIO/ Foreign Nationals
Managers, customer support, Project residing outside India) must refer to the Specific
Admission Procedure for International admissions
management etc. Information
Programme Fee (In Rs.) Tuition Fee (per semester)1 49500/-
technology is the most critical part of for Indian/ International Applicants (at the time of admission)
financial sector, aviation sector, telecom (NRI/ PIO/ Foreign Nationals
residing outside India) Examination fee (per semester)
2
1000/-
sector and hence will offer substantial
Activity Fee (per semester)2 1000/-
career opportunities. Institutional Development Charges (Per Semester) 2 2500/-
PD Fee (per semester)2 1000/-
1 Subject to increase of 9% every year, for details refer to the fee increment table.
2 Will be taken either with the fee of IInd Semester or before.
Mode of Payment
(i) Demand Draft/ Pay Order in favor of “LOVELY FACULTY OF BUSINESS
AND ARTS” payable at JALANDHAR.
(ii) Cash to be deposited only at Counselling and Admission Department at
the University Campus in Phagwara (Punjab).
(iii) Credit Card/Debit Card (only for online submission of Application)
Requisites & Highlights Requisites
Laptop is compulsory
Highlights
Training on ERP modules
Use of Simulations
Instruction and Assignments to sharpen the analytical skills
Emphasis on entrepreneurial skill development
Guest lectures by experts from industry & academia
Advanced IT courses for students with B.Tech IT/CSE background
MANAGEMENT CORE INFORMATION TECHNOLOGY CORE -II
CODE COURSE CODE COURSE
MGT 511 Business Environment INT 608 Mobile & Adhoc Networks
MGT 512 Management Practices & Organization Behavior INT 609 Object Oriented Software Engineering
MGT 515 Accounting for Managers INT 610 Advanced Computer Architecture
MGT 513 Human Resource Management & Development INT 611 Distributed Operating Systems
MGT 517 Financial Management INT 612 Wireless Networks
MGT 516 Research Methodology INT 613 Distributed Databases
MGT 546 Marketing of IT products INT 614 High Speed Networks
MGT 613 Operations Research TRAINING/PROJECT/INTERNSHIP
MGT 611 Entrepreneurship & Business Plan
CODE COURSE
MGT 612 Strategic Management
MGT 702 Seminar on Summer Training
MGT 698 Intellectual Property Rights & Cyber Law
MGT 704 Capstone Project
INFORMATION TECHNOLOGY CORE -I
OTHER DISCIPLINE COURSES
CODE COURSE
CODE COURSE
INT 601 Introduction to computers
INT 602 Principles of software Engineering ECO 503 Advanced English Language & Communication Skills
INT 603 Database management Systems ENG 515 Managerial Economics
INT 604 Data Warehousing and Data Mining 1. A summer training of 6 weeks is an essential part of the two year programme.
2. The Information Technology core-II courses will be offered to the students
INT 605 Software Project Management who have their background in B.Tech CSE/IT/CA
INT 606 Computer Networks 3. The curriculum is subject to change from time to time
INT 607 Object Oriented Programming with Java
38

MBA (Tourism and Hospitality)
MBA (Tourism and Hospitality) provides
a thorough understanding of the
structure and management of tourism
and hospitality industry. The courses in
this programme are designed to provide
a sophisticated body of knowledge by
integrating critical strategies and
techniques with the principles of
tourism and hospitality management.
The specialized programme will prepare
students for meeting the challenges of
the tourism and hospitality sector in
both the national and international
arena. The programme seeks to blend
management, business, tourism and
Programme attempts to prepare students for both the niche area of tourism and the diversified service sector.
Career Prospects
nIn MICE division of various
companies (SITA, C&K, etc.)
nTour Operators (Inbound, Out
Bound, Domestic, Adventure etc.)
nTravel Agencies
nOn Line Travel Portal Companies
(Yatra.com, Make my trip.com)
nTrade fair (Orbitz and Inorbit)
nEvents management (Progressive,
Showtime etc.)
nConferences & convention
management (Hyderabad
Convention Center etc.)
nHotels marketing (Radisson, Taj,
etc.)
nSpecialized Marketing Agencies
(Excess worldwide)
39
hospitality knowledge to groom
students for a wide variety of exciting
careers.
Students taken under this programme
will be able to assimilate and;
nSynthesize knowledge from across a
range of business disciplines, and
apply it to the analysis of complex
Tourism and Hospitality
management issues to improve the
dynamism and health of tourism
and hospitality sectors.
nDemonstrate proficiency in the
analysis and interpretation of a
wide range of business data for
nFront Office Executive (in all
leading hotels)
nHotel, Restaurants and QSR's (at
different positions in hotels)
nAirlines (Ground, Crew, Sales and
Marketing)
nClub and Recreational Facility
Management (as GRE, duty
manager, facility manager)
nCargo Companies (as customer
handling executive)
nResorts Management (At different
positions)
nAmusement Parks (as customer
handling executive and at different
positions)
nTime Share Management
MBA (Tourism & Hospitality)
Programme MBA (Tourism & Hospitality) (120 Seats)
Prog. Code & Mode 337 (Regular)
Duration 2 yrs (semester system)
School / Institute Lovely School of Hospitality
Eligibility Criteria Pass with a recognized Bachelor's degree in any discipline or equivalent or relevant
(for Indian Applicants) higher qualification with Minimum 50% aggregate marks or equivalent CGPA.
International applicants (NRI/ PIO/ Foreign
Nationals residing outside India) must
refer to the Specific Eligibility Criteria for
International admissions
Admission Procedure Merit in the qualifying exam
(for Indian Applicants)
International applicants (NRI/ PIO/ Foreign
Nationals residing outside India) must refer
to the Specific Admission Procedure for
International admissions
Programme Fee (In Rs.) Tuition Fee (per semester)1 49500 /-
for Indian/ International (at the time of admission)
Applicants (NRI/ PIO/ Foreign
Nationals residing outside India) Examination fee (per semester) 2 1000/-
Activity Fee (per semester) 2 1000/-
effective decision making. Institutional Development Charges (Per Semester)2 2500/-
2
PD Fee (per semester) 1000/-
nDemonstrate the key personal and
inter-personal skills required for 1 Subject to increase of 9% every year, for details refer to the fee increment table.
2
effective management and Will be taken either with the fee of IInd Semester or before.
implementation of solutions at all Mode of Payment (i) Demand Draft/ Pay Order in favor of “LOVELY FACULTY OF BUSINESS AND ARTS”
levels inside and outside payable at JALANDHAR.
(ii) Cash to be deposited only at Counselling and Admission Department at the
organizations.
University Campus in Phagwara (Punjab).
nShow critical appreciation of the (iii) Credit Card/Debit Card (only for online submission of Application)
significant theoretical
Requisites & Highlights Requisites
developments and advances in Laptop is compulsory
business, and their strategic Highlights
implications. Optional foreign trips (subject to conditions and approval by the University).
nDemonstrate clarity of problem Emphasis on entrepreneurial skill development.
Instruction and Assignments to sharpen the analytical skills.
definition and scope.
Guest lectures by experts from industry & academia.
Special focus on MICE (Meetings, Incentives, Conferences, Exhibitions) industry.
Emphasis on case studies.
Additional inputs through seminars & workshops.
Hospitality & Tourism Management Core Multi Disciplinary Courses
Companies
CODE COURSE CODE COURSE
(As marketing
and sales executive) HMT 551 Tourism System MGT 512 Management Practices and Organisational
nTourism, event and sport HMT 552 Introduction to Hospitality Industry Behaviour
management (TCM: as HMT 553 Travel Agency Operations and Management MGT 511 Business Environment
marketing, facility and handling HMT 554 Workshop on Computerised Reservation System, MGT 514 Marketing Management
executive)) Ticketing and Air Fare Construction MGT 415 Basic Accounting and Finance
HMT 555 Airlines Operations and Management
nGuiding and Escorting MGT 516 Business Research Methods
HMT 556 Seminar on field trip (itinerary covered
nRelationship Managers in Banks, MGT 513 Human Resource Management and Development
during field trip)
Telecom Companies (Airtel, Hutch MGT 502 English Language & Communication Skills
HMT 557 Workshop on International Tourism Destinations
etc.), Insurance sector
HMT 558 Room Division Management
nOpportunities in Public Sector
HMT 559 Food & Beverage Operations and Management
Companies like ITDC, State Tourism Training / Projects / Internships
HMT 560 Sustainable Tourism Planning and Development
Development Corporations (as Summer Training – Will be undertaken after the second semester &
HMT 561 Business Tourism and Event Management
executive its duration will be of 6 weeks followed by Seminar presentation of
HMT 562 Seminar on Contemporary Issues in Tourism the project in the third semester.
and Hospitality Sector
Curriculum is subject to change from time to time
HMT 563 Seminar on Industrial Training
40