SAP CRM on BlackBerry

SAP and RIM

September 2008
SAP 2008 / Page 2
The Last Mile Problem for the Enterprise
How to bring Enterprise Computing closer to the mobile worker?
Do not want to be tethered to a desk or computer
Need easy access to enterprise data and processes
anytime anywhere
Workers are becoming more mobile and growing rapidly
SAP 2008 / Page 3
The Convergence Opportunity: Bringing
Together Parallel Universes
Todays communications and computing reside in two parallel universes.
Sync
Push
Pull
SAP 2008 / Page 4
Example: A Typical Mobile Professional User
Contact
Contact
Phone
Phone Email
Email
Calendar
Calendar
Mobile Phone
Synchronize
Note
Note
Calendar
Calendar
Contact
Contact
Activity log
Activity log
Opportunity
Opportunity
CRM Application
Push Data Pull Data
SAP 2008 / Page 5
SAP Enterprise Applications go Mobile on
BlackBerry
! Enterprise Application capabilities integrated
with BlackBerry native applications such as
email, phone, calendar, maps, tasks.
! Enterprise application data available locally on
BlackBerry
! Enterprise-grade mobile security
! Background push-based synchronization
(similar to BlackBerry email)
! Optimized battery and bandwidth management
SAP CRM on BlackBerry - Feature Summary
SAP 2008 / Page 6
Account and Contact Management Account and Contact Management
! ! Manage accounts and contacts Manage accounts and contacts
Lead Management Lead Management
! ! Follow through on hot leads Follow through on hot leads
Opportunity Management Opportunity Management
! ! Manage deal status Manage deal status
Activity Management Activity Management
! ! Prepare, plan and organize meetings Prepare, plan and organize meetings
Sales Document Management
! Understand status of orders & service tickets
Reporting and Analytics
! Understand results to targets
Available in first
early customer
release
December 2008
Available in first
generally
available release
May 2009
SAP CRM for BlackBerry - Architecture
SAP 2008 / Page 7
Empowering Mobile Workers
Exponential benefits for the entire organization
10% increase in sales through better resource allocation
50% increase in sales inquiries due to customer satisfaction
30% reduction in service wait times
Increase in customer visits by sales
Productivity gains by service technicians
Lower support costs with improved first-time service
Increase sales inquiries due to customer satisfaction
Reduce service wait times
Increase in sales through better resource allocation
SAP 2008 / Page 9
Screenshots
Account Search
SAP 2008 / Page 10
Lead Management
SAP 2008 / Page 11
Logging Calls as CRM Activities
SAP 2008 / Page 12
SAP 2008 / Page 13
Appendix
Value to Customer Business Teams
Native integration into BlackBerry apps Intuitive as
BlackBerry email
! 1 or 2 click access to SAP directly from BlackBerry Address Book, Inbox &
Calendar
! Seamless synchronization of CRM calendar items & tasks into BlackBerry PIM
applications
! Log phone calls, emails directly to SAP CRM
! Improved return on CRM investment
! Increased user adoption & realization of core CRM business benefits
Incorporate trusted BlackBerry functionality
! Push, alerting, security, GPS, Wifi, media
Increased productivity
! Increased responsiveness to customer needs
! Improved business decision-making
Value to IT Organizations
Enterprise-Class Security
! Leverages unmatched BlackBerry wireless security
! Leverages unmatched SAP app security
Ease of Support
! Push-based architecture
! Native integration with BlackBerry
! Low risk: easy to support and manage
! OTA upgrades and maintenance
! Forward support of new devices and SAP releases
! Predictable TCO
Ease of Deployment
! No 3rd party middleware
! No custom development
! Simple configuration
! Leverage existing BES and SAP implementations
! Over-the-air deployment (little end-user involvement)
BlackBerry Platform Advantage
BlackBerry continues to innovate to increase end user
productivity & drive down cost of mobility
4 BlackBerry areas of platform innovation important to the
enterprise :
1. WiFi Devices
Mobile cost reduction drives increased user base
2. Multimedia Support
Pictures & video are worth a thousand words in sales & service roles
3. Presence, Social Software Integration
Understand of availability of relevant skilled resources
4. Mobile Voice System
Cost reduction and increased response time