4.

0 PROGRAMS
4.1 Programs of the campaign: In Campus Eent
4.1.1 Objective
Environment is the total of all surroundings of a living organism; this living
organism involves natural forces and other living beings, which provide conditions for
development and growth.
Recycling is the process of separating; collecting and remanufacturing or
converting used or wasted products into new materials. here are a series of steps to
produce new products involves in the recycling process. Recycling helps e!tend the life
and usefulness of something that has already served its initial purpose by producing
something that is useable. Recycling has a lot of benefits and importance not only to us
humans but especially to our planet. here are total three stages of recycling process
which is collecting and sorting, manufacturing, selling of the recycled products to the
consumers.
"ith the effort of recycling we are able to save the Earth; #roducts made from
raw materials that came from our natural resources should be recycled so that we can
help preserve the environment. $esides, it ta%es less energy to process recycled materials
than process virgin materials. he energy from transporting virgin materials from the
source can be saved with the effort of recycling. &urthermore, we can help to mitigate
'lobal "arming and reduce pollution as well by recycling, the program (car free day) we
proposed will contribute help increase awareness among target audience and reduce air
pollution.
4.1.* arget +udience
,n the event of -ar #ool .ay, the drivers including the staffs, lectures and students
in /niversity un%u +bdul Rahman 0/+R1, 2ampar will be targeted. his is because
we would li%e to reduce the number of car gradually and this will be connected with the
ne!t event which is -ar &ree .ay.
$esides that, the university students in /niversity un%u +bdul Rahman 0/+R1,
2ampar will be targeted for the event of -ar &ree .ay. here are estimated that around
13,444 undergraduates in /+R, 2ampar. he university students in 2ampar will be
targeted is because there are a lot of students driving to campus and this will lead to air
pollution unconsciously. hus, this event is aimed to create the awareness of air pollution
among the /+R students. 5owever, there are a lot of students who are cycling to
campus as well and these students will be considered as the secondary target audiences.
,n this event, they will be appreciated as the environment lovers.
6astly, the main event of our campaign which is e!hibition will be targeting the
foundation students as well as the science students. his is due to the location of the
e!hibition will be held at the area between the bloc% . and bloc% E. here are a lot of
foundation students and science students because most of the time they are having their
class around that area. herefore, we would li%e to create the awareness of environment
pollution among them and aim to encourage them to ta%e action and participate to the
event.
4.1.3 2ey 7essage
,n order to deliver those objectives we mentioned above, there is still few of %ey
messages we wish to deliver to our target audience throughout the whole campaign.
&irst of all, we are intending to implant the idea of possibility to mobile without
vehicles such as car, this campaign are going to instill an awareness of the negative
effects of e!cessive dependence on car transportation and encourage a shift in public
attitudes towards alternative forms of mobility.
$esides that, air pollution is one of the %ey public concerns. -ars are a major
source of air pollution. here will be a cleaner air and less noise atmosphere without
overload car in traffic, demonstrate that reduction in car traffic as a result of the campaign
brings about tangible benefits in terms of air 8uality, reduction of noise pollution.
,n the other hand, promote the public transport system as a convenient and
environmentally friendlier form of transportation, and as a viable alternative to private
cars. ,t could be cheaper, faster and more convenient.

4.1.4 -oncept of the Event
4.1.4.1 -ar #ool .ay
-ar pool event will be stared every &riday after soft launching, 3 persons and
above in a car will be %nown as car pool, few of the committee will ready and stand at the
entrance of "estla%e, once there is 3 to 9 persons in a car, committee will distribute a
card and stamp on it, duration :am;1*pm every &riday until our group opening day; -ar
&ree .ay 0:am;1*pm, *<
th
7arch *414, "ednesday1. Once they have done to collect the
stamp, they can use the card for luc%y draw during our opening. "e intend to implant the
mindset of -ar #ool in /+R indirectly and develop the habit of eco;friendly in such
easier way.
4.1.4.* -ar &ree .ay
-ar &ree event is our main 'roup Event which held on *<th 7arch *414,
"ednesday, :am;1*pm, venue will be at ;junction of the main entrance of "estla%e,
same goes to the opening ceremony. he entrance of "estla%e will be closed for the 4
5ours, no vehicle can be going through ths gate e!cluded /+R bus, and all the vehicles
will be driven into campus at Eastla%e entrance. "e will distribute umbrella to
participants who are wal%ing into the campus. +dditionally, part of our committee will
provide riding services by using e;bi%e and bicycle.
.uring the opening ceremony, we will release the mass air balloon, and the
master ceremony will e!plain what is the purpose we are going to release the balloon,
those balloon represent the carbon mono!ide, carbon dio!ide and other wasted gas that
we used daily, throughout this activity, they able to understand the degree of harm of
these gases. 7oreover, luc%y draw from the car pool activity will be held during the
opening ceremony too after the speech presented by the =,#s. o reduce the unpleasant
situation, "e will cooperate with .>+ and .>> about the traffic problem, .>+ will help
us to announce and inform about the traffic condition of the day.
4.1.9 Event &low
Opening -eremony?
!ate "ime #enue Actiit$
*<;7arch 14?44 7ain Entrance $rief ,ntroduction
*<;7arch 14?19 7ain Entrance =,# "elcome
*<;7arch 14?*9 7ain Entrance >peech 0=,#1
*<;7arch 14?49 7ain Entrance >peech 0.irector1
*<;7arch 11?44 7ain Entrance E!plain for the purpose
*<;7arch 11?*9 7ain Entrance Opening 0release balloons1
*<;7arch 11?44 7ain Entrance ea ime
*<;7arch 11?34 7ain Entrance #erformance
*<;7arch 1*?34 7ain Entrance >ouvenir 'iving
*<;7arch 1*?44 7ain Entrance -losing
10.0 %EGA% A&! E"'ICA% CO&SI!ERA"IO&
14.1 6egal and Ethical -onsideration
14.* Ris% 7anagement
Ris% management is the identification, assessment, and prioriti@ation
of ris%s followed by coordinated and economical application of resources to minimi@e,
monitor, and control the probability andAor impact of unfortunate events

or to ma!imi@e
the reali@ation of opportunities. Ris%s can come from uncertainty in financial mar%ets,
threats from project failures, legal liabilities, credit ris%, accidents, natural causes and
disasters also deliberate attac% from an adversary, or events of uncertain or
unpredictable root;cause.
-ar &ree .ay event, the ris% we might face is bad weather, as this event will be
held at outdoor, the opening ceremony as well, it is located at the ;junction of the main
entrance of "estla%e. Be!t, will be the financial ris%, we need huge amount of financial
support to build up canopies, stage, #+ system and others. he following ris% is the public
respond ris%, number of participants is important to our event, as it is one of the way that
can be shown how successful and how much impact this event bring out.
.inner night, as the cuisine we served is vegetarian, there is not many people find
of consume vegetarian, this might be the ris% that we unable to attract the participants, so
the is the public respond ris%. "e also predicted the technical ris%, #+ system, electrical
all this formed the technical ris%.